HomeMy WebLinkAboutAGENDA REPORT 1998 0415 CC REG ITEM 09AM q.A.
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Cr" I'Y OF MOORPARY, CALIFORMA
AGENDA REPORT City Council Mating
CITY OF MOORPARK 15. 199, 3
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TO: The Honorable City Council BY rn Ott« to r�u; o q eSf,°►ts
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FROM: Nelson Miller, Director of Community Development
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DATE: April 3, 1998 (For the City Council Meeting of April 15, 1998)
SUBJECT: Consider General Plan Amendment No. 97 -1, to Amend the Land Use and
Circulation Elements; Zone Change No. 97 -5, to establish Zone Districts and
controlling development standards; and the Moorpark Downtown Specific Plan
No. 95 -1, which includes Land Use and Zoning maps, a streetscape
beautification program, pedestrian and traffic circulation improvements, design
guidelines, development standards, and implementation programs to guide
future development (Continued from March 11, 1998)
DISCUSSION
This item was advertised for public hearing before the City Council for the meeting of November
5, 1997, and continued to January 28, 1998, with the public hearing open. Testimony was received
at the meeting of January 28, 1998, and the public hearing was continued to February 5, 1998, but
subsequently continued to March 11, 1998, and continued again to April 15, 1998.
Copies of the staff report from the meeting of November 5, 1997, have previously been provided to
City Council. That staff report outlined the issues identified by the Downtown Citizen's Advisory
Committee and the Planning Commission recommendations relating to each issue. Planning
Commission also made recommendations relating to the Design Guidelines, land uses, bikeways,
and the Secondary Planning Area, east of Spring Road. The Secondary Planning Area, south of the
railroad tracks, was recommended to be designated Old Town Commercial.
Other issues identified for consideration include potential higher residential densities in the
Downtown area, the amount of Commercial Office zoning and potential absorption rates, and non-
conforming uses which will result from the rezoning of commercial properties.
City Council indicated they wanted to review the Implementation Section and discuss zoning issues
related to the Draft Specific Plan. The Draft Specific Plan does include changes in zoning for most
of the commercial areas along Moorpark Avenue and designates properties along High Street with
the new "Old Town Commercial" zone. Attached is set of questions prepared by the consultant that
summarizes many of the potential measures from the recommended Implementation Programs
contained in the Draft Specific Plan. The Implementation Chapter also includes a potential list of
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General Plan Amendment No. 97 -1
April 15, 1998
Page 2
funding sources. However, a critical question for the recommended implementation programs is
how they would be funded, considering the status of the Redevelopment Agency funds, the general
fund, and that the Community Development fund is totally supported by fees. City Council had also
requested information regarding a survey of filming fees. This information will be provided to City
Council separately.
RECOMMENDATION
1. Receive public testimony;
2. Close public hearing;
3. Discuss issues and recommendations and provide direction to staff regarding any additional
revisions to the Downtown Specific Plan;
4. Direct staff to prepare the Final Mitigated Negative Declaration and Mitigation Monitoring
Program;
Direct staff to prepare a draft resolution approving the Mitigated Negative Declaration and
Mitigation Monitoring Program, General Plan Amendment No. 97 -1 and the Downtown
Specific Plan No. 95 -1, subject to incorporation of required revisions; and
6. Direct staff to prepare a draft ordinance approving Zone Change No. 97 -5.
Attachment: Implementation Chapter - Questions to Consider
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MOORPARK DOWNTOWN SPECIFIC PLAN
IMPLEMENTATION CHAPTER
QUESTIONS TO CONSIDER
A. ECONOMIC DEVELOPMENT - BUSINESS ATTRACTION/RETENTION
Are you willing to:
I. Fund additional RDA staff, or partner with a local non - profit to
focus on attracting new business to the downtown?
2. Strengthen the downtown Business Retention /Attraction Program
through increasing the $25,000.00 loan amount, changing the
loan requirements, or offering grant vs. loan monies?
3. Initiate a low interest loan program for seismic
upgrades /retrofits?
4. Formalize a program to streamline the permit process when a new
business meets the preferred land use type /goals of the Specific
Plan?
5. Formalize a program to reduce permit fees and supplement the
Department Budget with General fund monies, when a new
business meets the preferred land use type /goals of the Specific
Plan?
6. Formalize a "fee write- down" program, whereby the General Fund
would supplement the Department Budget based upon a
quantified percentage of the new /upgraded businesses 5 -year
revenue stream?
B. ECONOMIC DEVELOPMENT — CITY -OWNED PROPERTY
Ai-c you willing to:
( . Issue an RFP for developer participation /lease /sale?
2. Sell the property - prepare a sales brochure on the property and
place it on the market?
3. Allocate off -site parking to the site, and allow increased,
substantial building coverage ( +/ -80 %)?
4. Maintain/expand the existing leaseholds and aggressively seek
new /expanded businesses?
5. Develop the site as a parking lot and park, thereby increasing
FAR's on surrounding downtown sites and hope for an increased tax
stream?
6. Develop the site into a series of " pavilions" /marketplace /mercantile
and solicit pre- leases to test the market?
7. Allocate staff time from other City demands to specifically
develop an incentive based program to entice preferred uses and test
possible revenue - generating ideas?
8. Investigate hiring EY/Kenneth Levanthal (or similar) experts to
structure a public /private funding strategy, possibly on percentage
basis?
C• ECONOMIC DEVELOPMENT - DOWNTOWN IMAGE
Are you willing to.
1. Continue allocated staff time support for the Housing
Rehabilitation Program?
2. Relocate the volunteer Police Information Center downtown?
3. Designate staff time to solicit the post office and Chamber visitor's
center to the downtown?
4. Designate staff time to obtain Highway 23/188 signage to
downtown from Caltrans?
5. Designate staff time to work with VCTC /UP to increase signage to
the Metrolink station downtown?
6. Designate staff time to write grant applications /administer grants to
increase available funding sources to the downtown?
7. Continue public investment in the downtown for targeted
improvements — crosswalks, bike lanes (grant funding available for
this), signage (especially along Moorpark Ave.), etc.?
8. Purchase additional sites downtown (High and Magnolia), and /or
residential sites on Charles near Bonneview develop/ redevelop
them?
9. Appoint a local "safety advisory committee" to address
promoting/keeping a safe image downtown and promote safe
shopping?
10. Develop a cultural arts or apprenticeship program with local
schools or service clubs to integrate art/art history downtown?
11. Budget (in -the CIP program) for increased signage (directional,
entry, historical & informational) downtown?
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