HomeMy WebLinkAboutAGENDA REPORT 1998 0617 CC REG ITEM 10AAGENDA REPORT
CITY OF MOORPARK
TO: Honorable City Council
&97• 31
ITEM 10 •A .
CITY OF MOORPARK, CALIFORNIA
City Council Meeting
of
ACTION: Ap 0 ro i -ed s }aft
t'CLOmrv� n�a�'ion .
FROM:
Shelly
Shellabarger,
Recreation Superintendent)
DATE:
May 26,
1998 (City
Council Meeting of June 17,
1998)
SUBJECT: Consider Park Donation Guidelines
(Continued From City Council Meeting of June 3, 1998)
BACKGROUND:
The Parks and Recreation Commission has been working with the
City Council and staff to develop park donation guidelines since
1995. An Ad Hoc Committee was appointed by the City Council to
develop park donation guidelines. The committee's recommendations
were presented and approved by the City Council at its March 20,
1996 meeting. For various reasons, the guidelines were never
implemented. In light of the passage of time and the city's
changing financial situation, staff and the Commission have
revisited this issue and worked to further refine the donation
program.
On February 2, 1998, the Parks and Recreation Commission
appointed an Ad Hoc Committee to revisit the guidelines, review
and make recommendations on revisions and implementation. These
recommendations were presented to the Parks and Recreation
Commission on May 4, 1998 and finalized for City Council
consideration. This report serves to outline the recommendations
of the Park and Recreation Commission and request City Council
approval.
DISCUSSION:
Current Guideline Summary
As initially approved by the City Council, the guidelines
contain two categories which are for general donations and
memorial donations. Memorials are made in memory of a
Moorpark resident who was no longer living. All other
donations fall into the general category. General donations
are further distinguished by the financial size of the gift.
At the time the City Council approved the current
00001
guidelines, the Parks and Recreation Commission was directed
to propose names for the various gift levels. Memorial
donations are not distinguished by their financial size. All
donations are related to park improvements.
Gifts are publicly recognized before City Council, at
sponsored events and (in some cases) in outgoing publicity.
Donations would also be recognized on a permanent board to
be located at Arroyo Vista Community Park. The donor board
costs would be included in the 1998/99 budget. Memorials may
also include a plaque placed on or near the donated item.
Commission Recommendations
The Donation Guidelines Ad Hoc Committee, consisting of
Chair Parvin, Commissioner Thompson, Mary Lindley and Shelly
Shellabarger, met several times to discuss the development
of a formal donation program for the City of Moorpark. The
Ad Hoc Committee developed a number of new recommendations
for the consideration of the Park and Recreation Commission
on May 4. The following reflects the Donation Guideline
recommendations from the Parks and Recreation Commission to
City Council:
► Selection of a program title: The Committee identified
that to market this program to the public, an
attractive title would be helpful. The title "Park
Partnerships" was selected.
► Refinement of the donation levels: The Committee
reviewed the categories proposed in the March 20, 1996
City Council agenda report and developed more specific
parameters for each category including category titles
and donation ranges.
► Development of additional categories: The Committee
also identified other ways individuals could donate and
recommended two non -park related categories for
donations to recreation scholarships and special
events. These two categories are in addition to the
Park Partnership program.
► Development of Gift Catalog: A Gift Catalog for the
purpose of promoting the City's donation programs was
recommended by the Committee. This document would
outline the donation guidelines and restrictions of the
program. Staff is in the process of developing the Gift
Catalog. A draft of this document is attached to this
() 0U_; U
report (Attachment A).
The Park Donation Guidelines as recommended by the Park and
Recreation Commission, are summarized as follows:
Park Partnerships
The title Park Partnerships was established to refer to
all park improvement donations including the Memorial
and General Gift Categories.
Memorial Donations: These are donations made in memory
of Moorpark residents who are no longer living. The
Commission recommended that Memorials also be accepted
in memory of a non - Moorpark resident if made by a
Moorpark resident. This recommendation differs from the
guidelines previously approved by City Council. Upon
further reflection, staff recommends that Council
consider avoiding any restrictions to memorial
donations. This would allow a non - Moorpark resident to
donate in memory of another non - Moorpark resident. This
change would allow the City the freedom to accept
donations made by or in memory of a non - resident
business owner or in other special circumstances which
may arise.
All memorial donors have the opportunity to request
that a plaque be placed on or near the donated item.
The cost of the plaque will be deducted from the
donation. All memorials will be recognized by the Parks
and Recreation Commission and City Council with a
certificate and a plaque with the name of the
individual in whose memory the donation is being made
will be placed on the donor board at Arroyo Vista
Recreation Center. Memorial donations are not
differentiated by monetary level of donation.
As previously approved by City
wishes to donate funds for a t
have the tree placed in one of
groves (Arroyo Vista Community
Park). A central board will be
to hold the plaques.
Council, anyone who
ree will be encouraged to
the City's two memorial
Park and Poindexter
installed in both groves
General Park Partnership Donations: Three levels of
donation were established for general Park Partnerships
based on the dollar amount of the gift. Tentatively,
600016
these levels will be Gold ($5,000 and greater), Silver
($1,000 - $4,999) and Bronze ($350 - $999).
All general Park Partnerships will be recognized by the
Parks and Recreation Commission and City Council with a
certificate and the name of the person making the
donation noted on the donor board at Arroyo Vista
Recreation Center. The minimal engraving cost will come
from the donation.
Under both categories, the City will negotiate the
specific item to be purchased and it's location based
on the needs of the parks and the wishes of the
donating party. The City retains final approval of all
items and placements and will make it clear to the
donor that the City cannot be obligated to repair or
replace the item if damaged. All general Park
Partnerships will be channeled through staff which will
bring the donation request to the Parks and Recreation
Commission for consideration. In the event staff and
Commission do not agree on items or placements, the
matter will be referred to the City Council.
The Commission also considered other ways in which
individuals can donate to the City's parks and recreation
programs. As the result, the Commission is proposing the
establishment of a scholarship program to solicit and accept
donations for special events and youth recreation programs.
Recreation Scholarships
This program was suggested to provide an opportunity
for individuals or businesses to provide a valuable
recreation opportunity for a needy child. Recreation
Scholarship donations would be accepted in $25, $50,
$100 and $1,000 denominations. Camperships ($39 -80)
would be available for Camp Moorpark as well.
The City will use the same criteria used for the MUSD
school lunch program to identify individuals who
qualify for class, event and camp scholarships.
Event Sponsorships
The development of a formal procedure and program for
special event sponsorships is hoped to encourage and
simplify donations which support city events. This
category was structured to create an opportunity for
all residents or businesses to become involved,
00LO17
including categories like Youth Event Sponsorship
($25), Family Event Sponsorship ($50), Organization
Event Sponsorships ($100) and Business Event
Sponsorship ($250). Names of all these donors would be
posted on the Sponsor Board at all events. An
additional Major Sponsorship category would be included
for donations of $1,000 or more. All Major Sponsors
would be listed in outgoing publicity provided the
donation is received by the event publicity deadline
date.
RECOMMENDATION
The Parks and Recreation Commission and staff recommend that the
City Council approve the Park Partnership Donation Program,
incorporating staff's proposed change to eliminate the resident
restriction on memorial donations, and approve the establishment
of the Recreation Scholarship and Event Sponsorship Programs.
(A)COILS
A7TACHMENTA
MOORPARK
GIFT UATik OG
A Catalog For Giving Back To Your Community
MAKE A WISH COME TRUE!
City of Moorpark
Community Services Department
799 Moorpark Avenue
Moorpark, CA 93021
(805) 529 -6864 ext. 227
Arroyo Vista Community Park
4550 Tierra Rejada Blvd.
Moorpark CA 93021
(805) 531 -9100
00c' 019
MOORPARK GIFT CATALOG
CONTENTS
PARK PARTNERSHIPS Page 4
Park partnerships are dedicated to park improvements. Your support increases our
ability to add landscaping, equipment and specific improvements to any of
Moorpark's thirteen parks.
PARK PARTNERSHIP MEMORIAL GIFTS Page 5
This program allows you to provide a memorial in the honor of a loved one who has
passed away.
SCHOLARSHIP PROGRAM Page 5
You can help those in need by sponsoring a recreation scholarship or campership for
someone less fortunate.
EVENT SPONSORSHIPS Page 6
Through the Event Sponsorship program, you, your child or your business can be an
Easter Egg Hunt Sponsor or help provide the fireworks show!
ORDER FORM
Consider making a donation in someone's name as a
meaningful holiday or birthday gift! Attractive Gift
Certificates are available.
GOB. U20
MOORPARK GIFT
CATALOG
A Catalog For Giving Back To your Community
The Moorpark Gift Catalog presents a valuable oppor-
tunity for the many individuals, groups and businesses
who care about Moorpark and want to make a differ-
ence in Moorpark's quality of life. This catalog features
unique giving opportunities, large and small, that are
needed to support Moorpark's park and recreation pro-
grams which are the keys to the happiness and health
of our community.
We offer a number of special opportunities including
Park Partnership Er Memorials, Recreation Scholarships and Event Sponsorships.
We ask that you use this catalog when making charitable contributions. All items are
tax deductible. The catalog is also perfect for giving special gifts to friends, family or
co- workers to celebrate or commemorate any occasion.
GIFT ACKNOWLEDGMENT
Most gifts are recognized publicly (if you wish) before City Council, at sponsored
events and (in some cases) in outgoing publicity. Park Partners are recognized on a
permanent board located at Arroyo Vista Community Park and memorials may also
include a plaque. In addition, we are happy to send you written acknowledgment in
certificate form.
DOUBLE YOUR DONATION
Did you know that many employers match their employee's contributions to non-
profit organizations? Please check with your Personnel Office. Your gift could be
doubled or tripled!
HOW TO MAKE A DIFFERENCE IN A LASTING WAY
The Moorpark Gift Catalog is easy to use! Simply select your gift items, complete the
order from at the back of the catalog and return with your payment enclosed. Please
make checks payable to the City Of Moorpark. We also accept credit card payments. If
you have any questions, please call Shelly Shellabarger at (805) 531 -9100.
Make a Lasting Difference!
Locations and items donated are subject to approval by the City of Moorpark.
Moorpark Gift Catalog (805) 531 -9100
PARK
PARTNERSHIPS
Park partnerships are dedicated to park
improvements. Your support increases our
ability to add landscaping, equipment and
specific improvements to any of Moorpark's
thirteen parks. Donations are publicly ac-
knowledged in perpetuity at Arroyo Vista
Recreation Center on the Park Partnership
Board *.
To accommodate all giving levels, we have a variety of partnership opportunities:
• Park Partnership Friend (Bronze): For gifts from $350 -1000
• Park Partnership Player (Silver): For gifts from $1001 -5000
• Park Partnership Patron (Gold): For gifts over $5000
• Park Partnership Memorial Gifts: Determined by the donor.
*The minimal cost for engraving is included in the donation.
PARK PARTNERSHIP
MEMORIAL GIFTS
This proTa ram allows you to provide a memorial in the
honor o loved one who has passed away. Memorials
may include a tasteful plaque beside a donated bench or
landscaped area. Staff will work with you to select the
item and the park for this touching reminder of someone
special.
Or you may make the donation of a tree in honor of your
loved one in the Moorpark Memorial Grove located at Arroyo Vista Community
Park.
The size of the memorial gift is determined by the donor.*
*There is a $350 minimum. The minimal cost for a requested plaque is included in the
donation.
Moorpark Gift Catalog I' City Of Moorpark
000O20%
=a
SCHOLARSHIP PROGRAM
Individuals who qualify for the MUSD school lunch program or
referred through Catholic Charities are eligible to apply for class,
event and camp scholarships. You can help those in need by spon-
soring a recreation scholarship or a campership for someone less fortunate.
Staff will review scholarship recipients on a case by case basis.
Recreation Scholarship
You can provide a valuable recreation opportunity for a needy child.
Recreation Scholarship donations are accepted in $25, $50, $100 and
$1,000 denominations. Programs that child may enjoy could include
gymnastics classes, dance, youth sports leagues, tennis or fine arts.
You could impact an at -risk teen by sending him or her
to Magic Mountain or sponsoring the girls soccer
league run through Project Pride.
Camperships
An $80 donation will send a child to summer camp for one week
(five days a week). $54 will send a needy child to camp for three
days and $39 for two days.
Arroyo Vista Community
Park Er Recreation Center
(69 Acres) offCountrywood and Tierra Rejada.
Facilities: Meeting Rooms, Rest Rooms, Pic -
nic Tables, Picn ic Shelter, BBQs, Playground,
Ball Fields, Multipurpose Fields, Multipur-
pose Court, Football Field Er Gymnasium.
Campus Canyon Park
(6 Acres) on Collins Er Hearon Dr. Facili-
ties: Rest Rooms, Picnic Tables, Picnic Shel-
ter, BBQs, Playground, Ball Fields, Multipur-
pose Fields, Basketball Court.
Campus Park
(2.5 Acres) on the Corner of Hartford Er
Harvard St. Facilities: Rest Rooms, Picnic
Tables, Picnic Shelter, BBQs, Playground, Bas-
ketball Court
Community Center Er
Playpark
(4.5 Acres) at 799 Moorpark Ave. Facili-
ties: Meeting Rooms, Rest Rooms, Picnic
Tables, BBQs, Playground.
MOORPARK PARKS
Country Trail Park
(8 Acres) cffCountrywood and Mountain Trail
Facilities: Picnic Tables, BBQs, Playground.
Glenwood Park
(4.5 Acres) on Tierra Rejada Er Harvester St.
Facilities: Picnic Tables, Picnic Shelter, BBQs,
Playground, Multipurpose Fields, Basketball
Courts, Volleyball Court.
Monte Vista Nature Park
(5 Acres) On Spring Road. Facilities: Picnic
Tables.
Mountain Meadows Park
(8 Acres) On Mountain Meadow off Tierra
Rejada Rd. Facilities: Rest Rooms, Picnic
Tables, Picnic Shelter, BBQs, Playground, Ball
Fields, Multipurpose Fields, Basketball Courts.
Peach Hill Park
(10 Acres) on Peach Hill Er Christian Barrett.
Facilities: Rest Rooms, Picnic Tables, Picnic
Shelter, BBQs, Playground, Ball Fields, Multi-
purpose Fields, Basketball Court.
Paul E. Griffin Park
(4 Acres) on Campus Park Er College View.
Facilities: Rest Rooms, Picnic Tables, Pic-
nicShelter, BBQs, Playground, Multipurpose
Fields, Basketball Court.
Poindexter Park
(7.5 Acres) On Poindexter West of Chapar-
ral School: Facilities: Rest Rooms, Picnic
Tables, Picnic Shelter, BBQs, Playground, Ball
Fields, Multipurpose Fields, Horseshoe Pit.
Tierra Rejada Park
(8 Acres) On Mountain Trail Er Tierra Rejada,
Facilities: Rest Rooms, Picnic Tables, Pic-
nicShelter, BBQs, Playground, Multipurpose
Fields, Basketball Court, Tennis Courts.
Virginia Colony Park
(1 Acre) on
Nogales and Los
Angeles Place.
Facilities. Pic t
nic Tables, BBQs,
Playground,
Moorpark Gift Catalog (805) 531 -9100
GOU023
EVENT
SPONSORSHIPS
The City of Moorpark needs your help to continue
providing the quality special events that we all enjoy.
Through the Event Sponsorship program, this opportu-
nity is open to anyone and everyone! Your child or
your business can be an Easter Egg Hunt Sponsor or
help provide the fireworks show! Here's how...
Youth Event Sponsorship: $25
All youth sponsors will be posted on the Sponsor
Board at all events and listed in the next Recre-
ation Brochure.
Family Event Sponsorship: $50
All family names will be posted on the Sponsor
Board at all events and listed in the next Recre-
ation Brochure.
Organization Event Sponsorships:
$100
All organization names will be posted on the
Sponsor Board at all events and listed in the
next Recreation Brochure.
Business Event Sponsorship: $250
All business names will be posted on the Sponsor
Board at all events and listed in the next Recre-
ation Brochure.
Major Sponsorship: $1,000
All Major Sponsors are listed in all outgoing publicity provided the donation is reached by the
event publicity deadline date. Major Sponsors are listed in the next Recreation Brochure.
Moorpark Events:
Fireworks
♦ Event Date: ,July 3
♦ Publicity Deadline Date: 1st Tuesday in
April (Summer Brochure)
Special Fireworks Sponsor
Designations
Major Sponsor is the designation reserved for a
sponsor who provides $1,000 or more toward
the Concert In The Sky. Concert In The Sky
"Supporters" make a donation of $500 to the
event and Concert In The Sky Fireworks
"Friends" make a donation of $250. For more
details on these levels of sponsorship, contact
Arroyo Vista Recreation Center at (805) 531-
9100.
AND MORE...
Easter Egg
Hunt
♦ Event Date: Late
March or Early April
(Easter Saturday)
♦ Publicity Dead-
line Date: 1st Tuesday
in january (Spring
Brochure)
Halloween
Party
Er Trick Or Treat
Village
♦ Event Date: The
last Saturday in October
It may also be possible for you to sponsor future ♦ Publicity Deadline
events or events for special populations (like teens Date: 1st Tuesday in July
and seniors) contact the Arroyo Vista Recreation (Fall Brochure)
Center at (805) 531 -9100 for more details.
Moorpark Gift Catalog City Of Moorpark
G 02 4
MOORPARK GIFT CATALOG
ORDER FORM
PLEASE NOTE THE SPECIFICS OF YOUR GIFT BELOW:
❑ MEMORIAL GIFT
Name of Honoree----------------------------------------
Type of Memorial Gift:
❑Memorial Gift $ ------------------
❑Memorail Grove Donation $ ------------------
❑ 0th e r-------------------------------------------
Special Requests------------------------------------ - - - - --
❑ SCHOLARSHIP PROGRAM
Type of Scholarship
❑Recreation Scholarship
❑ $25 ❑ $50
❑ $100 ❑ $1,000
❑ Other --------------------------------
❑Campership
❑ $80 ❑ $54
❑ $39
❑ Other--------------------------------
Special Requests------------------------------------ - - - - --
YourName------------------------------------- - - - - --
Your Address
IT-, 'i
Total Gift Amount:--------------------------- - - - - --
Donation In The Name Of:
Method Of Payment:
❑ Credit Card (Type:
❑ PARK PARTNERSHIPS*
• Park Partnership Friend $ ----------
❑ Park Partnership Player $ ----------
❑ Park Partnership Patron $ ----------
❑ Park Partnership Benefactor $---- - - - - --
Special Requests -----------------------------------------
*A minimal cost for engraving is included in the donation.
❑ EVENT SPONSORSHIPS
Type of Sponsorship
• Youth Event Sponsorship: $25
• Family Event Sponsorship: $50
• Organization Event Sponsorships: $100
• Business Event Sponsorship: $250
• Major Sponsorship: $1,000
Sponsored Event
• Easter Egg Hunt
• Halloween
• Fireworks
• Other----------------------------------------
Special Requests----------------------------------- - - - - --
Organization ------------------------------------------
City --------------------- State -------- Zip------------ -
Business Phone----------------------------------------
Certificate Requested ❑ Yes ❑ No
❑ Check (Please make payable to the City of Moorpark)
Number---------------------- - - - - -- Exp- - - - - -- ❑ Cash ❑ Money Order
11 Signature---------------------------------- - - - - -- 11
Make a Lasting Difference!
Thank you for your support Er caring!
For More Information Call (805) 531 -9100
Consider A Donation Of Sevice
Volunteers are always welcome! We need dedicated individuals to serve as youth
sports coaches, assist with city events, serve as a volunteer for Camp or Senior pro-
grams and more!
The City of Moorpark, Department of Community Services offers a variety of exciting,
quality programs including recreation classes, activities, sports and special events!
PROGRAMS
Recreation Classes
Adult Softball Leagues
Adult Basketball Er Volleyball Leagues
Youth Er Teen Roller Hockey Leagues
Youth T -ball Leagues
Summer Er Sports Camps
AND
Special Events
Call (805) 531 -9100 for information!
PARKS Er RECREATION COMMISSION
Meets the first Monday of each month, 7:00 pm at the Community
Center, 799 Moorpark Ave. The public is welcome to attend.
TEEN COUNCIL
Meets the second and fourth Thursdays of each month, 5:00 pm at the
Arroyo Vista Community Center, 4550 Tierra Rejada Blvd. The public is
welcome to attend.