HomeMy WebLinkAboutAGENDA REPORT 1998 0708 CC SPC JNT PC ITEM 05A /De'- /3
ITEM • A.
AGENDA REPORT
CITY OF MOORPARK C1'y OF MOORPARK,CALIFORNIA
City Council Meeting
of 1 � (Alg
TO: The Honorable City Council
ACTION:
FROM: Steven Kueny, City Manager (`OnitYwol
DATE: May 5, 1998 (CC Meeting of May 6, 1998) BY: tli`Y Dr
SUBJECT: Proposed 1998/99 Goals and Objectives
BACKGROUND:
For the past several years, the City Council has approved Goals and
Objectives for the City. Prior to the 1996/97 FY, the Council had
designated a number of objectives for each department . All of the
potential objectives were listed and a number of them were selected as
the highest or high priorities . Generally, only a few objectives were
actually accomplished. This reflected the ambitious plan that it was,
the relatively small staff, the moderate amount of staff time
available for working on objectives vis-a-vis the routine day-to-day
responsibilities, and the changing of priorities during the year as
the Council and staff addressed unanticipated items or items requiring
attention due to external or internal factors .
Beginning with the 1996/97 FY, a new approach was developed. The
Council approved a list of seven citywide goals that reflected the
City' s overall commitment to its Mission Statement . It also attempted
to have a more direct relationship with the budget process . The list
of potential objectives was pared down by eliminating routine and
ongoing items. The Citywide goals were developed to reflect City
priorities across all departments . This process was used in 1997/98 .
The City Manager also recommended ten (10) objectives from the list to
receive primary focus for 1997/98 . The City Council opted to continue
with the practice of identifying several objectives in support of the
seven (7) adopted goals .
DISCUSSION:
Attached is the list of proposed "Goals and Objectives for FY
1998/99 . " It shows the changes from the 1997/98 approved objectives
in legislative format. Only a few objectives were able to be
accomplished during 1997/98 and are shown with a strikeout . The order
of the listed objectives does not denote a suggested priority. The
responsible department is noted in abbreviated form in parentheses
000001
after the objective; e.g., City Manager's office is shown as (CM),
City Clerk's office as (CC). Although there may be more than one
department tasked with work on a specific objective, only the
department with primary responsibility is shown (except for a few
objectives) .
In past years, City departments also prepared a list of "Added and
Unanticipated Items" addressed during the year. In the interest of
having staff stay focused on routine assignments and projects, we did
not compile the list for the current year. Any such items requiring
continuing work by staff have been included in the proposed objectives
for 1998/99.
The City continues to address options for the loss of Park Maintenance
Assessments (AD 85 -1) resulting from the enactment of Proposition 218
and the subsequent failure of a special tax measure. The City must
address the need for additional revenue and /or further expenditure
reductions. Related to this is the need for additional staffing. The
Council opted not to pursue the Organization and Management Study in
1997/98 and redirected the funding to the Moorpark Mosquito Abatement
District (MMAD) dissolution process. In my report to the Council at
the February 4, 1998, meeting concerning reorganization of certain
responsibilities, I estimated that the City needed between five (5)
and seven (7) positions to be more adequately staffed to address the
current and projected work load. In addition, in response to the loss
of parks maintenance funding, we have not filled the Assistant to the
City Manager position. The responsibilities of this position were
transferred to various other staff as part of the above - mentioned
reorganization. The staffing level and ability to fund additional
staffing relative to workload needs to be addressed.
Two other items not included in the list of objectives should be
considered. The first is City entry signs. I believe this is an
important item for enhancing the attractiveness of the community. The
Council, however, has declined to fund this in the past. The second
item is creation of a future vision for the City beyond what is
contained in the General Plan. Several other cities including Simi
Valley have conducted such strategic planning exercises usually with a
20 to 25 year vision. Regardless of the outcome of the current
proposals for retention of open space and agricultural lands, the City
Council may want to consider such a program. Current staff, however,
does not have time to adequately address such a program and existing
revenues are not sufficient to fund consultant services for this in
1998/99.
000002
STAFF RECOMMENDATION:
It is recommended that the City Council approve Goals and Objectives
for FY 1998/99.
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Attachment
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000003
CITY OF MOORPARK
Mission Statement, Goals, and Objectives
(Approved by City Council
000004
CITY OF MOORPARK
Mission Statement, Goals, and Objectives
CITY MISSION STATEMENT
Striving to preserve and improve the quality of life in Moorpark.
DEPARTMENTAL GOALS AND OBJECTIVES FOR FY 1998/99-149444,-z
A. Expand and encourage community involvement in establishing
the general policies of the City and increase the public's
understanding of local government operations.
1. Coordinate City's annual goal setting process. (CM)
2. Conduct a community -wide survey to measure the level of
satisfaction residents feel about City services,
develop a program to regularly solicit public input and
feedback regarding service satisfaction, and continue
to implement a system to track customer requests and
complaints. (CC) -'
0
Cttttttt Provide4-ng current information to
the public about events,- prpgrams, issues, and policies
tenal-f�ates in the
through the City's
Internet;_;Home_ Page, government cable channel, marquee
signs, press releases, and
news 1etters,included as an::znsert. n;the recreation
brochures$4nd with the public hearing notice mailing
for citywide _assessment district . t e- be—ffta ea
— sidenees and businesses, n t
unQ -CSZ�Y c
tele-�isiJn. (C—M & (CC)
Elevelep u zt —Cn_` tls� effly- =aC
des±gned t L interested residents Le learn
Staff
W,
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does not have time to devote to this; reconsider in the
future.
5. Develop a general emergency preparedness manual for
distribution to Moorpark residents. The manual will
outline how to prepare for, and what to do following a
disaster. (AS)
6. Prepare a brochure explaining City Services. (CC)
7. Tape 2S heurs —ef Meer-park aetivities a minimum of two
(2) special City- sponsored events or meetings for
replay supporting public information and community
promotion efforts and evaluate the feasibility of
taping a video about Moorpark City government. (CC)(AS)
8. Bstabl-ish anImplement the annual Citizens' Recognition
event and the annual City Employee Recognition event.
(CC)
9. Increase services offered at the Police Resource
Center, including expanded hours. (PS)
B. Revitalize downtown Moorpark with a focus on High Street and
the surrounding business district and residential
neighborhoods.
1. Coordinate the City's efforts to resolve concerns with
day laborers. (MRA)
2. Work with VCTC and SCRRA to landscape the railroad
frontage property along Moorpark Avenue, including the
vacant area west of the south Metrolink parking lot.
(CS)
3. Development of Gisler Field for housing uses or sell
property. (MRA)
4. Develop plan to relocate post office to a downtown
location. (AS)
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-- - c -- -c Riz - -- - -- ...
6. Prepare placement of landscaping and downtown
identification sign at southwest corner of High Street
and Spring Road and install High Street directional
signs. (AS)
7. Conduct a market feasibility study for businesses to
locate on High Street and
Speeifi develop plan for use of all Moorpark
Redevelopment Agency owned property in the downtown.
(AS)
8. Design and construct electrical system for decorative
lighting on High Street, utilizing recently constructed
underground conduit system. (Pw)
9. Complete the conceptual design for }�
en west—s44e--ef- Spring Road from the
railroad tracks south to Los Angeles Avenue, to
determine the design (sidewalk, travel lanes, bike
lanes, medians, parkways, landscaping, entry signs,
etc.) and right -of -way requirements. (Pw)
10. ::111:::: �-Ji�t� r plet
r Pa om e the
Downtown Specific Plan and process GPA, zoning code
amendments and environmental document and commence
implementation upon adoption. (CD)
11. Implement Neighborhood Preservation Program. (CD)
C. Improve traffic circulation and mitigate impacts on the
movement of traffic through the City.
2. Coordinate revisions of Los Angeles Avenue Area of
Contribution, Tierra Rejada /Spring Road Area of
C: \citymgr \obj9899.a
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000007
Contribution, and Gabbert and Casey Roads Area of
Contribution. (PW)
3. Monitor and coordinate City's oversight of Ventura
County's design and environmental review of proposed
improvement /realignment of Moorpark Road south of
Tierra Rejada Road. (PW & CD)
4. Initiate process to have the Route 23 and Route 118
freeway extension projects placed on the State
Transportation Improvement Program (STIP) and assist
with determining actual future alignment. (PW)
5. Work with Caltrans to complete a number of projects
including: (PW)
Spring and 13es Angeles 2 Tif'e'n'u'e IhTi'2' used
be State Reute 118,
a) Approval of City - Caltrans Agreement pertaining to
the relinquishment of Los Angeles Avenue (prior
Rt. 118) subsequent to in -lieu payment to the City
for required improvements;
b) Approval of City- Caltrans Agreement pertaining to
the relinquishment of Spring Road (prior Rt. 118),
said.agreement to include provisions for the
reimbursement of City costs for the construction
of required improvements;
b) -Y—es- ."Iffig--les Avenue Fa9t -realignment. widening—,
c) Los- Angeles Avenue Widening:Spring Road to
Moorpark Avenue;
d) New Los Angeles Avenue Bridge widening;
e) Installation of a traffic signal interconnect
system and permissive /restrictive left turns at
certain intersections to provide improved signal
coordination and traffic flow on New Los Angeles
Avenue and Los Angeles Avenue.
f) Los,Angeles Avenue widening: Maureen Lane to
Beltramo -Lane;
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g) Installation (by Caltrans) of landscape
improvements along the freeway corridor. (Pw)
6. Propose legislation to allow cities and counties more
discretion in establishing speed limits which are
enforceable by Radar. (PW)
7. Acquire right -of -way and prepare design for adding one
additional travel lane in each direction and a
center median on New Los Angeles Avenue and Los Angeles
Avenue [SR 1181 between the Route 23 freeway and Tierra
Rejada Road, with construction planned for 1997. (PW)
8. Provide support to efforts required to develop the
design for the extension of Spring Road north of
Charles Street, including an analysis of the
prerequisites for the realignment of State Route 23 to
this street. (PW)
9. Complete report on the Citywide Traffic Mitigation fee
and develop more precise information on the proposed SR
118 bypass route, including retention of consultant for
a feasibility study /implementation plan pertaining to
its phased implementation. (GFPW & CD)
10. In conjunction with processing of Specific Plan No. 2,
prepare amendment to Circulation Element to consider
redesignation of State Route 23 to Spring Road from its
proposed intersection with Walnut Canyon Road south to
New Los Angeles Avenue. (CD & PW)
11. Administer contract for Arroyo Simi Trail feasibility
study. (PW)
12. Evaluate the desirability of adopting formal traffic
policies. (PW)
13. Widen Peach Hill Road east of the Spring Road
intersection. (PW)
D. Strengthen the City's fiscal well -being and long -range
financial growth.
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1. Develop proposed Business License Program for
consideration by the City Council. (AS)
2. Update S -year financial projections. (AS)
3. Develop business retention and attraction programs and
networking program with existing businesses and attract
new businesses, including the preparation of a
marketing brochure and related materials. (MRA)
4. - When feasible, assist private property owners of
commercial and industrial zoned property to get their
property readied for development to better City /Agency
response to development proposals requiring quick turn-
around. (MRA)
5. Evaluate creation of a document processing fee. (CC)
6. Revise park land dedication ordinance and Park Master
Plan including evaluation of existing Park Improvement
Fund Zones and evaluate adequacy of current parks
improvements fee for commercial and industrial
development. (CS)
7. Develop schedule to amortize and fund replacement of
park amenities, facilities and related equipment. (CS)
8. Submit the seven -year Capital Improvement Program (CIP)
for City Council's consideration. (PW)
9. Develop an ordinance to establish development related
fees. (CD & AS)
10. Evaluate City's status relative to jobs /housing balance
and determine if City has sufficient amount of property
zoned for industrial uses. (CD)
11. Implement Cost Recovery Program for Code Enforcement.
(CD & AS)
12. Evaluate alternatives for addressing the effect of
Proposition 218 on funding sources and service levels
7
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and develop new and enhanced, proposed revenue options
for City Council consideration. (AS)
13. Develop improved cost and time accounting addressing
when to use flat fee amounts instead of deposits. (AS
PW & CD) '
E. Reduce the potential for juvenile crime through intervention
and prevention efforts.
1. Evaluate feasibility of establishing a teen center.
(CS)
2.
relative te ether G ty based and
Develop a Youth Master Plan in collaboration with the
various agencies that serve Moorpark youth and
interested residents to identify existing needs,
services and programs'. (CS)
inte Included as part of
revised E.4.
4. Develop the City's teen programs including the
implementation of drop -in activities at Arroyo Vista
Recreation Center -and evaluate feasibility and interest
for "late night" activities.
Vet- -a
Z
V11 e
(CS)
�-
cs —rr=si- completed
6. Explore the feasibility of a skateboard facility at
Arroyo Vista Community Park. (CS)
D1-1d gS and A"* eehe 4 —G & --C "-a i- ngo ng, ,. delete from
this list.
C:\CityMgr\obj9899.a ymgr \obj9899.a
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F. Enhance the delivery of services and expand program
efficiencies.
1. Conduct an Organization and Management Study and
prepare an implementation plan. (CM & AS)
2. Coordinate City's efforts for proposed transfer of
Waterworks District No. 1 to the City. (CM)
and azet fUnding is - --�C� Completed; now part
of ongoing responsibilities of the Community Services
Department.
evaluate -VISTA Bast i 9- Aaszh y ai" of seryiee and
1ep-a- reee endattA�ege g r
Completed; now part of ongoing responsibilities of the
Community Services Department.
Completed
6. As authorized by Government Code Section 53069.4,
prepare an ordinance making any violation of any
ordinance subject to an administrative fine or penalty.
(CA)
7. Analyze impacts and opportunities of state authorized
restructuring of electrical utility industries. (AS)
8. Analyze potential for franchising of telephone services
providers that provide cable television services. (AS)
9. Develop cost centers for each department where possible
to eliminate general distribution of operation and
maintenance expenses. and develep -real tif,e hillintf
ees Depa-Fetfaent -sue- (AS)
9
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JOOU14"
10. Develop long -term proposal for new City
station, council chambers, teen center,
other government offices, and develop p
initial space expansion consistent with
direction after completion of the Space
(AS)
Hall, police
auditorium, and
Lan to implement
Council
Needs Study.
11. Develop system to track time for Recreation personnel
for programs and activities, including planning,
implementation, evaluation, and supervision time for
each activity and program, and develop real time
billing rate for Community Services Department staff.
(CS)
12. Analyze — aiternatives —and-Construct expansion of Senior
Citizens Center including drop ceiling and additional
office space. (CS)
13. Prepare conceptual design for Phase II of Arroyo Vista
Community Park, including 4 to 8 tennis courts. (CS)
14. Develop an analysis of alternative methods to provide
Public Works Inspections services, including the
addition of an in -house position as part of proposed
Organization and Management Study. (PW)
15. Use the software developed for the Pavement Management
System to develop data bases for inventories for street
signs, pavement markings, rights -of -way improvements
and various Public Works functions to track and
schedule maintenance. (PW)
respensibilitles. Completed
17. Prepare standard development project conditions of
approval used for each type of entitlement. (CD)
18. Update the Subdivision Ordinance and present it to the
City Council for adoption by June 30, 1999. (CD)
10
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19. Complete a policy and procedures manual for code
enforcement activities. (CD)
20. Develop Citing Procedures for City Council action. (CD)
Completed
22. Prepare and implement procedures for review and
inspection of Landscape and Irrigation Plans for
development projects. (CD)
23. Retain consultant to update Housing Element and process
GPA and environmental document by June 30, 199 ,&9. (CD)
24. Consider formal customer service program. (CC)(-M)
25. Evaluate alternatives for combining building and safety
and engineering divisions with the planning division in
the same facility. (AS & CD)
26. Prepare an Accounting Policies and Procedures Manual.
(AS)
27. Identify additional measures the City can take to
achieve the _year _2000 AB 939 waste diversion goal of
fifty percent (50 %) . (CS)
28. Complete negotiation of cable television franchise
renewals with'TCI' and Entertainment Express for City
Council consideration byApril- 30,1999. (AS)
29. Implement ,�the'Local�'Area:Network (LAN)`, expand Internet
access to key management personnel, and prepare
administrative policies for use of e-mail and Internet
access by= Cityemployees. (AS)
30. Complete the dissolution of the Moorpark Mosquito
Abatement District'and_ transfer its - operations to the
City. (AS)
11
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G. Reinforce and enhance Moorpark's attractive community
character and safeguard its desirable resources.
1. Work with Ventura County Fire Prevention District to
consider siting a fire station in the Campus Park area
of the City. (CM)
2. Plan and conduct an emergency response exercise
involving the City Council and a simulated emergency
response drill. (CM)
3. Complete disaster contingency plan for computer
systems. (AS)
4. Complete removal of billboard from Agency managed
property. (AS)
5. Develop program guidelines for City Council
consideration for use of Art in Public Places and Tree
and Landscape fees. (CS & CD)
6. Apply for "Tree City U.S.A." designation. (Upon
adoption of amended Tree Ordinance.) (CS)
7. Prepare Storm Water Quality Ordinance as required by
N.P.D.E.S. (PW)
B. Finish preparation of Floodplain Ordinance per F.E.M.A.
requirements. (CE)
9. Consistent with City Council direction, prepare a
proposed Growth Management Ordinance. (CD)
44). Adffti-
GPA and envirenmental -4
— �GD,- Scheduled. -:for complet -ion by
6/30/98 a
11. As part of Specific Plan No. 8, amend and update the
General Plan Safety Element to include the Specific
Plan No. 8 area and information related to active
12
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faulting and new seismic hazard zones throughout the
City and process environmental document. (CD)
12. Administer contract to complete the updated OSCAR
Element of the General Plan and process GPA and
environmental document and update the Park Master Plan
by June 30, 19949. (CD & CS)
13. Consider enhancement of open space and greenbelt areas.
(CD)
14. Process General Plan amendment and Zoning Code
amendment to create a Natural Open Space land use
designation and zone district as initiated by City
Council in 1995 and process other code amendments as
directed by the City Council. (CD)
15. Appreve eeneeptual Elesig etermine means to fund
future maintenance costs for neighborhood park in the
Carlsberg Specific Plan—a-ad. (CS)
16. Prepare a Business Recovery Plan. (AS)
17. Develop affordable housing assistance programs in
conjunction with residential development projects in
the City and develop a five-year-,-pro
gram for affordable
housing assistance projects utilizsng „redevelopment set
aside funds -'.and other available fungi °ng sources to
increase;_the,. affordable housing. stock- in Moorpark. (AS
18. Cooperate with private efforts,;.for° ',construction of
Cam es�n park `(Pw & CS}
. r ... y
19 Wort t'k State . ofr California to achieve, appropriate
k ,.e . ...
��cf rmer.Caltrans yard `on LosAngeles Avenue.
13
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