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HomeMy WebLinkAboutAGENDA REPORT 2002 1008 CC REG ITEM 10Af UA _6 MOORPARK CITY COUNCIL AGENDA REPORT TO: Honorable City Council 3%'a -44 c-% 44 All- t�0 ? 1' FROM: Barry K. Hogan, Community Development's Prepared by Paul Porter, Principal Planner DATE: September 19, 2002 (CC Meeting of 10/02/02) SUBJECT: Consider Proposed Sign Program for Commercial Planned Development Permit No. 2001 -01 (Moorpark Marketplace - 357,621 Square Foot Commercial Center) Located South of New Los Angeles Avenue, East of Miller Parkway and West of the SR -23 Freeway on the Application of Zelman Retail Partners, Inc. (Assessors Parcel Nos. 512 -0- 260 -015, 085 and 105) BACKGROUND This matter which was originally scheduled for the City Council meeting of September 4, 2002, and continued at the request of the applicant to September 18, 2002. On September 18, 2002, this matter was continued to the meeting of October 2, 2002. A copy of the sign program was provided to City Council in the packet for the September 4, 2002 meeting. The City Council agenda report for the September 4, 2002 meeting is attached for reference. STAFF RECOWENDATION Approve the Master Sign Program subject to the staff recommended modifications. Attachment: Staff report for City Council for meeting of September 4, 2002. S: \Community Development \C P D \2001 -01 \Agenda Reports \CC 021002 Zelman signs.doc X10041 Honorable City Council Meeting of September 4, 2002 Page No. 2 responsibilities for all tenants with respect to sign review approval and installation methodology. It allows for c- reativity in sign design and sets forth a process for the creation, review and approval of signage within the Moorpark Marketplace shopping center. Only signs that are considered consistent with the criteria within the Master Sign Program and approved by both the Landlord and the City of Moorpark are allowed. Prior to the submittal of the Master Sign Program, some Councilmembers asked staff to investigate existing pylon /pole signs in other communities; specifically, the McDonald's and Denny's pole signs at Kanan Road and the 101 Freeway. Both of these signs are located in the City of Agoura Hills and were approved prior to incorporation of the City. The signs are seventy -five feet (751) high, but no information was available on the square footage of the signs. In Oxnard, the auto mall sign at the 101 Freeway is seventy four feet (74 ") high and 900 square feet per sign face. In Ventura, the auto mall sign at the 101 Freeway is sixty -five feet (651) high; sign face square footage was not available. There are five (5) types of signs addressed in the Master Sign Program. They are: 1) monument signs; 2) pylon signs; 3) wall signs; 4) door signs; and 5) address signs. 1. Monument Signs: One (1) twelve foot (12') high monument sign of approximately fifty -four square feet (54 s.f.) per sign face (includes elevations, location, materials, number of tenants, and size of letters). Three (3) entry monument identification signs (No Tenant Signs) (includes elevations, location, number of tenants, materials and size of letters). These identification signs are proposed to have flood lighting located at the base of the sign, including: Two (2) six foot (6') high main entry monument signs having a sign face of approximately one hundred thirty -four square feet (134 s.f.) with maximum letter height of three feet (31). S: \Community Development \C P D \2001 -01 \Agenda Reports \CC 020904 Zelman signs.doc 000043 Honorable City Council Meeting of September 4, 2002 Page No. 4 Sign Program, but did ask for information on existing freeway signs in other cities, which is included above. _ Suggested Modifications Staff has reviewed the proposed Master Sign Program and suggests the following modifications: 1. Include the architectural background of a sign in the Sign Area Calculation. 2. Limit the number of sign colors for minor tenants to three (3) colors, with the exception of nationally- recognized logos. White and black would be considered a color in this instance. 3. Require the applicant to amend the Carlsberg Specific Plan to be consistent with the entry monument signage proposed at Miller Parkway, prior to the issuance of a sign permit. 4. Replace the flood lighting of the monument signage with low intensity, low voltage lights. 5. Restrict shopping center identification signs within the sight distance triangle, as determined by the City Engineer, to a total maximum height of three feet (3') from top of curb of the closest adjacent roadway or entry. 6. Allow shopping center identification signs, not within the sight triangle, to a maximum total height of six feet (6') from top of curb of the closest adjacent roadway or entry. STAFF RECOMMENDATION Approve the Master Sign Program subject to the staff recommended modifications. Attachment: Proposed Master Sign Program S: \Community Development \C P D \2001 -01 \Agenda Reports \CC 020904 Zelman signs.doc C00045 �'45 Moorpark Marketk lace Tenant Signage Criteria The purpose of this sign criteria is to establish standards that assure tenant signage is harmonious, integrates with shopping center architecture, and provides coordinated proportional exposure for all tenants. This sign criteria also describes the responsibilities of the tenants with respect to sign review, approval, and installation. All work shall meet or exceed the minimum design intent and fabrication requirements shown in this document. Conformance will be enforced. A diversity of sign types within the parameters of these criteria is encouraged to allow for creative tenant signage. However, any non - conforming or disapproved signs will be brought into conformance at the expense of the tenant. Each Tenant shall provide a minimum of one primary identification wall sign in accordance with the approved Master Sign Plan herein provided. Tenant shall be responsible for the following expenses relating to signage for tenant's store: - Plan check, permit processing and application fees, - Fabrication and installation of signage, and final electrical connections. - Maintenance and repair, to include; all costs relating to signage removal, including repair of any damage to the building, or any portion of the shopping center. There is a formal process for the creation, review and approval of Tenant signs (see "Submittals and Approvals" section of this document). The tenant shall provide the following information: store name, logo image and colors, intended sign dimensions, materials, colors, finishes, and electrical connections. Only those sign types provided for and specifically approved in writing by the Landlord and the City of Moorpark will be allowed. The Tenant will be required, at his expense, to correct, replace or remove any sign that is installed without City or Land Lord's approval and /or that is deemed not to be in conformance with the plans as submitted and with require- ments and documents referenced herein. OA 12' High Monument Sign OB 24' Freestanding Sign © 78' Freestanding Freeway Oriented Sign D E Entry Monument ID (No Tenant Signs) 00 y 4a Moorpark Marketi.,ace Site Plan a I w F i RETAIL 30,800 SF I `� Note: Maximum Letter Height 12 inches. clot Moorpark Market, ace A Double Faced — illuminated 12' Height Monument Sign Along New Los Angeles Ave. 4 /O Lo 4' -6" 4' -6" -hn -0 v MLT.OR E.I.FS. CORNICE �--- - -- - -� -- - - - - -� ,Minor Tenant, 17a, nor Tenant TEXTURED MLT. r PANEL L --- - - - - -I L --- - - - - -1 � r- •-- - - - - -� --- - - - - - I I_M_In_o_r_T_ena_n_t, ILLUMINATED --- - - - - -1 r- •-- - - - - -� CHANNEL LETTERS , , Minor Tenant, -- --Tenant - --- I i �--- - - - - -11 1 iMmor i --- - - - - - r-------- Ir--- - - - - -� ,Minor Tenant I - _- - -_ - -, .j 4' -6" SF EACH TENANT SIGN. 12 SIGNS PER SIDE = 54 SF PER SIDE -PRECASTTRIM =STONE VENEER t t�a.7 / Max. Sign Area : 54 SE (each side) Total of Both Sides = 108 SE r", llo ,SIDE E� ✓�t rroN 4L OR E.I.F.S.CORNIC CERAMIC TILE INTERNALLY ILLUMINATED CHANNEL LETTERS. MAX. SIGN AREA = 36 SF. =� SF. EACH TENANT SIGN. 31GNS PER SIDE = 48 SF.- :TAL OR E.I.F.S. TRIM PRECAST TRIM --)- CULTURE STONE / VENEEf���;�� •' < <•:� Note: Maximum Letter Height 18 inches. (Major Tenant Panels) Moorpark MarketV .ace B Double Faced — illuminated 24' Height Freestanding Sign Along New Los Angeles Ave. -r Max. ,�---- 6=—�I OA 0 TARGET L AM -MIM- I Iasi � y 1� 1710 0 Willm /G' ryCDNT FGEIIM nonr Total sign area: 84 S.F. (each side) Total of Both Sides = 168 SF. Moorpark Marketi,..ace 0 C Four Faced — internally illuminated channel letters 78' Freeway Oriented Sign SEE NEXT PAGE (Elevation) FOR DIMENSIONS r 78' CLAY ROOF TILE S TO MATCH CLAY ROOF TILES TO MATCH BUILDING ROOF TILES I BUILDING ROOF TILES INTERNALLY ILLUMINATED CHANNEL LETTERS ON ■ ■ ' I .j' o NOTE: I TENANT NAMES ARE FOR ILLUSTRATIVE NORTH /SOUTH ELEVATIONS d PURPOSES ONLY Y "MOORPARK PARKETPLACE" SIGNTO ■ 1 BE LOCATED ON EACH ELEVATIONS WITH J` THE TOTAL OF FOUR L,L 1 GFRC COLUMN OR SIMILAR ■ GFRC COLUMN OR SIMILAR INTERNALLY ILLUMINATED I O CERAMIC ACCENT TILE CHANNEL LETTERS ON NORTH /SOUTH ELEVATIONS ■ _ ■ N 7 I LIGHTING FIXTURES TO— , B E° LIGHTING FIXTURES TO ACCENT ARCHITECTURAL ■ ■ ACCENT ARCH'L. ELEMENTS ELEMENTS �LOUTION TO %TUDY FUNTHER I CULTURED STONE VENE CULTURED STONE VENEER PF 8015 PF -8015 TEXTURE COATING TO MATCH BUILDING PLASTER ., ■ t_ ■ ■ ■ TEXTURE COATING TO MATCH BUILDING PLASTER o ht ` CULTURED �TONE VENEER PF -8015 NORTH & SOUTH ELEVATION EAST & WEST ELEVATION -- - - Moorpark MarketiaAce' Corner of miller Parkway & AVENUE New Los Angeles Ave EW LOS ANGELES Entry Monument I.D. Sign (No Tenant Signs) �7 Ts C/ Moorpark Market�.,,ace D) Corner of Miller Parkway & New Los Angeles Ave Entry Monument I.D. Sign (No Tenant, Signs) V) 47. 14,52f W 4'(100mm)TMCK CAST ALUMINUM I.D. SI GN, rJ7 'CONGA' LfSHED FINISH. FONT SHALL BE -CON .m or elN/lARkETPLAC-E-, 04 REBAJR 9 18*(450rrvm) O.C. E.WJ FACE ALL SIDES WTT14 3*(75mm) THICK CONCRETE CULTURED STONE VENEER FIBERGLASS REINFORCED TILE WK "AUTUMN PRO—FrT LEDGESTONE PROFILE -3 150enrn 19' 482mrn 610m 2.741 11, 12' 1�. �7 .��„_ real ca�oc � h "(103" -) COMCAM V AR 4 qzra �I ELEVATION TYPICAL — ALL ENDS OF SIGNS r- s'�f's1e3...� CniVRW STOVC %INC" Moorpark Markets .ace E Main Entry Monument I.D. Sign. (No Tenant Signs) SCALE 1/4" — 1' -0" y 1 ♦,1 ( r IA.13 f ♦ 'Ld�iTAC 121 1 M,"ARKETP EASTERLY & WESTERLY ENTRY SIGN PROFILE NEW LOS ANGE —ES ENTRY I� 3 *(33h•i,) 1w: 004:9RL LD Sw 1'3 s._y. 3:ynn A IOD�rv� SCAI F !/16, = 1' -(1" 1#1 4'(200mm)CAST ALUMINUM 2' -4• OR FABRICATED ENTRY SIGNAGE. 711 mm FABRICATOR SHALL PROVIDE MOCK UP OF EACH FOR OWNER APPROVAL 3'(75mm)x12(304mm) 3 CONCRETE CAP 914mm CULTURED STONE VENEER 'AUTUMN PRO -FIT LEDGAESTONE 38 9m .� 610m 2.741 11, 12' 1�. �7 .��„_ real ca�oc � h "(103" -) COMCAM V AR 4 qzra �I ELEVATION TYPICAL — ALL ENDS OF SIGNS r- s'�f's1e3...� CniVRW STOVC %INC" Moorpark Markets .ace E Main Entry Monument I.D. Sign. (No Tenant Signs) SCALE 1/4" — 1' -0" y 1 ♦,1 ( r IA.13 f ♦ 'Ld�iTAC 121 1 M,"ARKETP EASTERLY & WESTERLY ENTRY SIGN PROFILE NEW LOS ANGE —ES ENTRY I� 3 *(33h•i,) 1w: 004:9RL LD Sw 1'3 s._y. 3:ynn A IOD�rv� SCAI F !/16, = 1' -(1" 1#1 Moorpark Markets 'ace Buildings: D1,D2,Pads 1,2,3,4. Method of Sign Area Calculation: Sign Area shall be determined by the total area of a box, or multiple boxes, containing all letterforms comprising the sign. Architectural backgrounds are allowed and are subject to landlords review and approval. Area of architectural back- grounds are not included in sign area calculation. 1 1/2" 5' Section Q 'Typ" Note: Letter Strokes May Exceed Max. Allowed Letter Height, Typical. 0 Lette rs Sign Area Moorpark Market] :ace* Sign design will be evaluated on the basis of compatibility with the overall project architectural theme. However, at a minimum tenant wall signs will be internally illuminated individual pan - channel letters. (Raceways not permitted) Minimum .040 aluminum with 3/16 "' plastic face; no cross -over neon or wiring permitted. Sign canisters may be allowed for tenant logos only when any such logo constitutes a registered trademark or is part of the D.B.A. All sign colors, lettering styles, graphics treatments, and mounting attachments will be considered against overall compatibility with the development and architectural theme. Specialty background panels are encouraged and will not be calculated as part of sign area. The final design and size of signs will be approved or disapproved at the discretion of the Landlord and must be approved by the City. All decisions will be based on architectural compatibility. Miscellaneous Tenant Building Signage: Each tenant shall be permitted to place upon each entrance of its store (inside storefront glass) not more than 144 square inches of gold leaf or decal application lettering not to exceed 2 inches in height, indicating hours of busi- ness, emergency telephone numbers, etc. (see page 36). No advertising place cards, banners, pennants, names, insignias, trademarks, or other descriptive material shall be affixed or maintained upon the glass panes and supports of the show windows and doors, or upon the exterior walls of buildings without the written previous approval of the Landlord and the City, and must be in compliance with City Codes. No permitted banners shall be affixed to the front, rear or sides of the buildings unless approved by landload and the City. A maximum twenty percent (20 %) of interior window area may be used for temporary promotional and sales signage, subject to Landlord and City review and approval. Receiving doors may have a two inch (see page 35) high block letter sign identifying the Tenants' name. Landload shall shall install addresses above the door in six (6) inch high block letters. Letters shall be Dark Bronze applied directly to the door. No white or other background color allowed. Landload shall install addresses numbers for each building on the front building wall, 12 inches clear to the parapet or cornice and top -right of the main building wall. Letter style to be Helvetica Regular, height to be six (6 ") inches, securely mounted to the wall, and approved by the Building and Fire Departments (see page 37). Signaae Construction and Installation: „�. Letter fastening and clips are to be concealed and be galvanized, stainless steel, aluminum, brass or bronze metals. frv� �e L,r Sign Specifications: TARGET store includes a Pharmacy, and it is identified with a set of internally illuminat- ed channel letters. The preferred location for the letters is near the center of the front of the building on P type stores. However, an alternative location for the letters may be considered on cases of unusual visibility requirements. Consistency of Brand image is critical to TARGET'S success, therefore, any variation must be approved by TARGET. lai SIGN AREA: .` M_.v.• 60 sq. ft. CONSTRUCTION: ALUMINUM RETURNS & BACKS FLAT 3/16" THICK ACRYLIC FACES 1" TRIMCAP RETAINERS COLORS: FACES - ROHM &HAAS #2283 RED RETURNS - PAINT TO MATCH FACES MOULDING - PAINT TO MATCH FACES ILLUMINATION: 15 mm CLEAR RED NEON NOTE: Transformers are located inside letters. (see detail) ELECTRICAL: 120V Moorpark Marketk..ace Major A Ancillary Sign — Target Partial North Elevation Building Frontage: 394' Lineal Feet Maximum Letter Ht: 30" Maximum Total Allowed Sign Area: 591 S.F. Total Proposed Sign Area For North Elevation: 181( TARGET ) -i-60(PHARMACY)+75(GARDEN CENTER) =316 S.F. Maximum Allowed Total Sign Area based upon: One - and - one -half (1.5) square feet of sign area per one (1) lineal foot of building frontage. TOP OF RIDGE 2_ letter detail Moorpark Market�oiace Sign Specifications: Major A Wall Sign — Target The standard identification package for the P type stores is an interior illuminated channel letter display at the main entrance as shown, that consists of a 6' -0" Parcial West Elevation bullseye combined with a set of 5' -0" TARGET letters. An alternative location Building Frontage: 289' Lineal Feet for the display may be considered in cases of unusual visibility requirement. Maximum Letter Ht.: 60" Consistency of Brand image is critical to TARGET'S success, therefore, any variation must be approved by TARGET. Maximum Logo Ht.: 72" Maximum Total Allowed Sign Area: 434 S.F. Proposed Total Sign Area: 181 S.F. Maximum Allowed Total Sign Area based upon: One- and -one- half (1.5) square feet of sign area per one (1) lineal foot of PROPOSED SIGN AREA 181 S.F. building frontage. (includes logo) 6' 28' 30 -0 it- 1 li'1 LtF_I Tl i L� West Elevation' SIGN AREA: COLORS: TARGET LETTERS - 145 sq. ft. FACES - ROHM &HAAS #2283 RED BULLSEYE - 36 sq. ft RETURNS - PAINT TO MATCH FACES TOTAL - 181 sq. ft MOULDING - PAINT TO MATCH FACES CONSTRUCTION: ALUMINUM RETURNS & BACKS FLAT 3116" THICK ACRYLIC FACES ALUMINUM MOLDINGS NOTE: Bullseyes is comprised of two pieces; outer ring and inner dot ILLUMINATION: 15 mm CLEAR RED NEON NOTE: Transformers are located inside letters. (see detail) ELECTRICAL: 120V letter detail 'ROD('«^ CIf-KI AnrA A r r r North Elevation Moorpark Marketi..ace Major C -1 Wall Sign — Michaels North Elevation - Building C -1 Building Frontage: 118' Lineal Feet Maximum Letter Ht.: 72" Maximum Total Allowed Sign Area: 177 S.F Proposed Total Sign Area: 132.5 S.F. Maximum Allowed Total Sign Area based upon: One -and- one -half (1.5) square feet of sign area per one (1) lineal foot of building frontage. Major Tenants (Greater Than 8,000 S.F. Buildings A B C1 C2 E and F) a: Signs on Front Building Elevation: One - and - one -half (1.5) square feet of sign area per one (1) lineal foot of building frontage. b: Signs on Side and Rear Building Elevations: Each tenant with a side building elevation which exceeds fifty (50) feet allowed two signs total. Additional ancillary signs allowed, provided maximum allowable sign area is not exceeded. Major Tenants (Greater Than 8,000 S.F. Buildings A B C1, C2, E. and a: Signs on Front Building Elevation: One- and - one -half (1.5) square feet of sign area per one (1) lineal foot of building frontage. b: Signs on Side Building Elevations: Each tenant with a side building elevation which exceeds fifty (50) feet allowed two signs total. Major A allowed three signs total. Additional ancillary signs allowed, provided maximum allowable sign area is not exceeded. Moorpark Markets lace Major E Wall Sign — Kohl's Partial West Elevation Building Frontage : 320' Lineal Feet Maximum Letter ht: 72" Maximum Total Allowed Sign Area: 234 S.F Proposed Total Sign Area: 195 S.F. Maximum Allowed Total Sign Area based upon: One - and - one -half (1.5) square feet of sign area per one (1) lineal foot of building frontage. r10-kI nnrn 4AC S.F. West Elevation • •A 8'C' CUPS WILL BE ATTACHED TO THE BACK OF THE LETTERS IN THE PLANT. • 'B• CLIPS WILL BE SHIPPED WITH LETTER TO BE INSTALLED ON WALL. • 'C' CLIP WILL HOLD BOTTOM OF LETTER OUT TO ALLOW WATER TO RUN OFF THE TOP OF LETTER AND DOWN THE BACK INSTEAD OF THE FACE. St' -ESDC ISM OF IATEi101 ILIAWAATEO CNANAEL LETTERS • SERI COnuIAEQ, wiN.atlUmxRlM tlumNiEbR .WAY*.,.., - A—Um nWms EY.1RQ BL1c5 MIA SItcEInm W •UL,9Pmtl.1M Moorpark MarketV ace Major E Wall Sign — Kohl's .065' AL-, RETLitm Pkw SATH BLACK i/S tLf 1 /B• . 710•A- BACKNC A"CCk. wiw STD. TUBE SUPPOQTS ---� 1/2' NAIL NUT WELDED TO BACE— b7 F7]7B VlttE FIAT ACRTLC FACES V PIECE. NO SEAR!) 5r 6500 WNTE ECL I*,N tCL C -1 CAS A•D B — Em PREI'Rf1 KECTROOES I/7' N•ELE .000' AIA" BAPPLE Putt NSCE WIRE _ SEQVCE 000Q. N BA.F i Sr.NA VP_ 'C' 7/0' x 7/0' OACVw ANCLE WTACEO TO .'. SEE OETAL 7 I Y 11 1{00 LOF OOJERS BALK LO SA Z 1/7Y7 I/r OAM 7N IK •.m LOLNER N TM OF BAFFLE I0' ALV1 BACKS NT SATN BLACK N) CLASS WLgELC M WP TRANSFORrER PREURr ELECTRIC C WW'S CUT OF LETTER sr� 0 I/7' LKKV TITS. Br WALLET QECESSBO SAFETY SWITCH HARDWARE A BA p WALL a MOUNTING ASSEMBLY FOR TOP OF LETTERS C\ A/8 WALL e• MOUNTING ASSEMBLY FOR BOTTOM OF LETTERS pllp� w e �n -wo1w w 32 Moorpark Markets dace Retail & Foodcourt Tenant Window Signs - Building D -1 &D -2 POWER RACEWAY LOCATED IN THE MULLION OF STOREFRONT SIGNS MOUNTED TO RACEWAY ON EXTERIOR OF STOREFRONT t r MAX. SIGN 30 S.F. PER TENANT. MAX. LETTER HEIGHT 24" ( NOT INCLUDING LOGO OR ARCHITECTURAL BACKGROUNC rf LOGO, INDIVIDUAL LETTER STROKES AND BACKGROUND l MAY EXCEED 24" HEIGHT h.. 4 A INI:, 4, :13' MIN. LEA NCE Retail & Foodcourt Tenant Window Signs (Building D1 D2): a: Signs on Store Front Windows: One- and - one -half 1.5 ;'i ' square feet of sign area per one (1) lineal foot of building frontage to a max. of 30 s.f. per tenant per sign. North Elevation D1 & West Elevation D2 6 i�..2.3 4 (By 3 r-JENANT NAME (B' APPROVED FONT: HELVETICA Moorpark Marketj..ace Shop & Foodcourt Tenant Delivery Door Buildings D -1 & D- 2 DESCRIPTION: All letters and number's color shall distinctly contrast with their background, either light on dark or dark on light NOTE: No other signage is allowed on delivery side of building OR A 38 Moorpark Markets iiace The Tenant sign contractor is responsible to do the following: - Provide to the Landlord, prior to commencing sign fabrication and installation, an original certificate of insurance naming the Landlord as 'Additional Insured'. - Submit to Landlord and City for approval prior to fabrication complete and fully- dimensioned shop drawings. - Obtain approved sign permits ( stamped as approved by the City )from the City prior to sign fabrication and deliver copies of same to Landlord. - Repair and /or replace any damage or destruction to any portion of the shopping center (i.e.; buildings and site improve ments caused by contractor, its employees, or agents during the installation, repair, or removal of tenants sign(s). - Promptly remove any equipment, debris, and unused sign materials after installation, repair, or removal of tenants sign(s). f C; �i E 1 !;x' —6. OPTION A a MOORPARK MARKETPLACE OPTION V 52' _ daf a OPTION D ff MOORPARK MARKETPLACE M00RlUD-fA-\,RK MARKETPLACE FREEWAY SIGN DESIGN OPTIONS 10.08.02 98.201.11 y t <. � ���'�xi;�...ye � fir.- )• �4 ARCHITECTS 52.'-0' WHO TEWIT OPTION A 4z OPTION B . z��A, MOORPARK MARKETPLACE ■ WHO OPTION C 30_o" 52'_0 Fr OPTION D MOORPARK MARKETPLACE