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Home My WebLink AboutAGENDA REPORT 2002 1204 CC REG ITEM 10EMOORPARK CITY COUNCIL AGENDA REPORT L. 1 �i'ur.4 TO: The Honorable City Council FROM: John Hartnett, Recreation Superintendent ((IUU DATE: November 20, 2002 (CC Meeting of December 4, 2002) SUBJECT: Consider Revised Budget for 3=d of July Fireworks Event, and Adoption of a Budget Amendment SUMMARY The City Council is being appropriating an additional Event, in order to enhance Twentieth Anniversary. The July Event would bring the original budget of $27,000. DISCUSSION asked to approve a budget revision $11,000 for the 3rd of July Fireworks the program to celebrate the City's proposed budget revision for 3rd of total event budget to $38,000 from an On June 5, 2002, the City Council approved a budget of $27,000 for the 3rd of July Fireworks Event in 2003. Each year, it has been the goal of the Recreation Division to recover as much revenue as possible to cover the direct costs associated with the event. In 2002, the July 3rd Event's direct costs were $23,613 with $19,215 in revenue being realized through fees and sponsorships. On July 1, 2003, the City will be officially celebrating its twentieth year of incorporation. Since the annual July 3rd Event closely coincides with the anniversary date, it creates a natural forum for a community -wide City Anniversary celebration. In order to make the July 3rd Event a special day, the Recreation Division is requesting an additional $11,000 to provide some enhancements for the day's activities. Specific embellishments to the July 3rd Event are as follows: ()4) C) #�ZON)7 Honorable City Council December 4, 2002 Page 2 • A bigger fireworks display • A skydiving team landing at Arroyo Vista Community Park • A City Booth with anniversary novelty items as give -aways • A hospitality area for event sponsors and VIPs In addition, the world - renowned musical group "Starship" (formerly Jefferson Starship) will perform as the headline band. Starship was selected to perform from dozens of other groups for a number of reasons. Starship's popularity during the decade of the 80's, several #1 hits, MTV recognition, their wide appeal to multiple generations, affordability, and availability make them a good choice. Starship will perform a ninety- minute act from 7:30 to 9:00 p.m., at which time participants will then enjoy the fireworks extravaganza, as a culmination of the day's activities. The City Council has already budgeted $5,000 for promoting the Twentieth Anniversary Celebration. This money will be used to publicize the upcoming anniversary through various means, design an anniversary logo, purchase promotional supplies and novelty give - aways, purchase paid advertisements, and for consulting fees associated with research of historical data. Since it continues to be the Recreation Division's goal to financially recover a significant portion of direct costs for the event, staff feels that there are a few ways to accomplish this task. On March 1, 2000 the City Council approved the establishment of a nominal event entrance fee of $1.00 for each person over 5 years of age. Last year, this fee generated $6,630. Staff proposes increasing the fee for the 2003 event to $2.00. This will generate an approximate additional amount of $6,600, for a total of $13,230. Given the expectation that more people will attend next year's event than ever before, this figure could even be higher. In addition, because of the added enhancements, staff feels that an additional $5,000 in revenue can be achieved through sponsorships and vendor fees. Total revenues estimated for the Fireworks Event is $30,730. The actual cost to the General Fund, after expenditures & revenues have been completed, will be $7,270. Honorable City Council December 4, 2002 Page 3 PROPOSED BUDGET EXPENDITURES REVENUE Event Expenditures $38,000 Donations $15,000 Entrance Fee 13,230 Vendor Fee 2,500 TOTAL $38,000 $30,730 The City Council is being asked to approve a revised budget for the 3rd of July Fireworks Event of $38,000. With the Council's approval, the additional $11,000 will be included in the FY 2002/03 budget for expenditure prior to July 1, 2003. STAFF RECOMMENDATION (Roll Call Vote Required) 1. Adopt Resolution No. 2002 - budget by appropriating an General Fund Reserve Balance amending the FY 02/03 additional $11,000 from the for the July 3rd Event, and 2. Approve the $2.00 per person entrance fee for individuals over the age of 5 years old for the July 3, 2003 Event. 0 001 6 3 Honorable City Council December 4, 2002 Page 4 RESOLUTION NO. 2002- RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MOORPARK, CALIFORNIA, AMENDING THE FY 2002/03 BUDGET FOR EXPENDITURES RELATED TO JULY 3RD EVENT BY APPROPRIATING $11,000.00 FROM THE GENERAL FUND RESERVE BALANCE (1000) TO THE RECREATION DIVISION EXPENDITURE BUDGET (1000.7630). WHEREAS, on June 5, 2002, the City Council adopted the FY 2002/30 Budget; and WHEREAS, on December 4, 2002, staff presented the Council with a report which requests the appropriation of $11,000.00 from the General Fund Reserve Balance (1000.7630) for the July 3rd Event; and WHEREAS, Exhibit "A" hereof describes said budget amendment and its resultant impacts to the budget line items. NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF MOORPARK DOES RESOLVE AS FOLLOWS: SECTION 1. A budget amendment to allocate $11,000.00 from the General Fund Reserve Balance, to the Recreation Division expenditure budget, as more particularly described in Exhibit "A" attached hereto is hereby approved. SECTION 2. The City Clerk shall certify to the adoption of the resolution and shall cause a certified resolution to be filed in the book of original Resolutions. PASSED AND ADOPTED this 4th day of December, 2002. Patrick Hunter, Mayor ATTEST: Deborah S. Traffenstedt, City Clerk 00040 -it. Honorable City Council December 4, 2002 Page 5 Attachment Resolution No. 2002- EXHIBIT A Budget Revision A. Fund Allocation: Fund No. Fund Name Amount 1000.5500 General Fund $11,000.00 $11,000.00 $38,000.00 B. Budget Appropriation: BUDGET NUMBER BUDGETED REVISION NEW BUDGET 1000.7630.7621.9244 $27,000.00 $11,000.00 $38,000.00 Approved to Form: