HomeMy WebLinkAboutAGENDA REPORT 2003 0604 CC REG ITEM 09CITEM 9 • G-
of
�J{
ACT EC??ti :
MOORPARK CITY COUNCIL
BY:
AGENDA REPORT
TO: The Honorable City Council
FROM: John Hartnett, Recreation Manager ��k Q�
Peggy Rothschild, Senior Center Coordinator -16'
DATE: May 23, 2003 (CC Meeting of June 4, 2003)
SUBJECT: Consider Approving a Name Change for the Moorpark
Senior Center to Moorpark Active Adult Center
DISCUSSION
The City Council is being asked to approve changing the name of
the City's senior center from Moorpark Senior Center to Moorpark
Active Adult Center.
In November of 1999 and 2000, the California Parks and
Recreation Society (CPRS) Aging Services and Activities Section
met at their annual retreat, to address demographic trends and
prepare for the needs of aging baby boomers. This process
included identifying internal and external trends, and providing
specific recommendations to prepare for the new millennium.
The Baby Boom generation has become a demographic of particular
interest since, by 2010, Boomers (born 1946 -1964) will represent
25% of California's population. Additionally, research has shown
that the Baby Boom cohort will not want to be labeled "senior
citizens ". At the California Association of Senior Service
Centers 2002 conference, the CPRS State Board District XII
representative reported that the CPRS Aging Section had selected
the title, "Active Adult Center ", as the direction for the
future.
At the January 9, 2003 meeting of the Senior Advisory Committee,
staff broached the idea of removing "senior" from the Center's
title. Staff reported that the name change issue has been a
00` -3139
Honorable City Council
June 4, 2003
Page 2
concern in the senior services arena for several years with
regard to attracting Baby Boomers to Center activities.
On February 13, 2003, at the Senior Advisory Committee meeting,
committee members discussed the idea of a name change and voted
for their preference from the following choices: Active Adult
Center, Adult Activity Center and Active Aging Center. By
unanimous vote, the committee selected Active Adult Center.
No other local area senior centers have changed their names to
date. However, Conejo Recreation and Park District in Thousand
Oaks straddles the line; the center's full name is Goebel Senior
Adult Center, though it is commonly referred to as the Goebel
Center. Other centers omitting "senior" from their name include:
Port Hueneme - Orvene S. Carpenter Community Center; Santa Paula
- Santa Paula Community Center; Burbank - Joslyn Adult Center;
Pacific Grove - Sally Griffin Center; El Segundo - Joslyn Adult
Center. In addition, other cities combine the two ideas in their
approach: Santa Barbara offers a Senior Recreation Services Club
at the Carrillo Recreation Center and the Louise Lowry Davis
Center; in Beverly Hills, the Senior Adult Association meets in
the Roxbury Park Clubhouse; Glendale offers activities for older
adults in three dedicated sites: the Adult Recreation Center,
the Maple Park Community Center and the Sparr Heights Senior
Center.
If the name change is approved by the City Council, Center
signage, newsletter logo, and the Senior Advisory Committee's
name will all be affected. Staff estimates that modification of
the existing monument sign and new sign for the Senior Center
building will cost $1,000 (one thousand dollars) . This amount
has been included in the FY 03/04 Senior Center budget.
STAFF RECOMMENDATION
Approve a name change for the Moorpark Senior Center to Moorpark
Active Adult Center.
0"0314®