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MOORPARK CITY COUNCIL
AGENDA REPORT
TO: The Honorable City Council
FROM: Steven Kueny, City Manager
DATE: June 9, 2003 (CC Meeting of June 18, 2003)
SUBJECT: Consider Approval of Mission Statement, Priorities,
Goals and Objectives for FY 2003/2004
Attached is the referenced document as tentatively approved by
the City Council on June 4, 2003. All legislative formatting has
been removed and objectives have been renumbered as needed from
the report considered as Agenda Item 9.F. on June 4, 2003. The
specific changes include the following:
1. The addition of six objectives from the list of "Potential
Objectives" identified as Objectives A.3, B.14, F.27, G.25,
G.26, and G.27.
2. Two new objectives identified as Objectives B.15 and C.14.
3. Clarification that the "Top Ten (10) Priorities" are all of
equal priority and adding improvements to Los Angeles Avenue
(East) as a top priority.
4. The elimination of the truck ban on Los Angeles Avenue /New
Los Angeles Avenue as both a top priority and as an
objective.
5. The addition of ** to denote those objectives that are
directly related to an identified "Top Ten (10) Priority."
(Note that Objective G.6 has been added in support of the
OSCAR update in the Top Ten (10) Priorities.)
6. Modification of Objective F.14 to include evaluation of the
current 5th Grade D.A.R.E. position.
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Moorpark City Council Agenda Report
Re: Goals and Objectives FY 2003/2004
Page 2
City Council Meeting of June 18, 2003
7. Removal of the reference to College View Park in Objective
F.22.
In addition, I have attached the updated list of "Potential
Objectives," which now has 35 items since 6 additional items
became 2003/04 FY objectives. (Staff already recommended that
nine (9) be added as 2003/04 FY objectives and two (2) be
deleted). Potential Objective 13 now includes reference to the
undergrounding of overhead utilities on Tierra Rejada Road east
of Spring Road.
STAFF RECOMMENDATION:
Approve Mission Statement, Priorities, Goals and Objectives for
Fiscal Year 2003/2004.
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Attachments (2)
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CITY OF MOORPARK
Mission Statement, Priorities, Goals,
Objectives
FY 2003/2004
and
CITY OF MOORPARK
Mission Statement, Priorities, Goals, and Objectives
For FY 2003/2004
CITY MISSION STATEMENT
Striving to preserve and improve the quality of life in Moorpark.
TOP TEN (10) PRIORITIES*
1. Construct new City Hall and Corporate Yard Facility. (F2,
F18 & G27)
2. Construct police station. (C9 & F15)
3. Comprehensive update of General Plan Land Use and
Circulation Elements and adopt updated OSCAR Element to
insure internal consistency among all elements of the
General Plan. (G4, G6 & G11)
4. Widen Los Angeles Avenue /New Los Angeles Avenue (SR118) to
six travel lanes from Tierra Rejada Road to SR 23 Freeway
with a raised median and traffic signal interconnect system
and improve Los Angeles Avenue (East) from Condor Drive west
to 1500 feet east of Spring Road. (Cl a), b), c), & d and
C4)
5. Construct a permanent truck scale facility west of the City.
(C6)
6. Widening of Moorpark Avenue /Walnut Canyon Road from Los
Angeles Avenue (SR118) to north City limits. (C10 & C11)
7. Construct Moorpark Human Services Complex. (F13)
8. Increase City's General Fund revenue through enhancement of
existing revenue sources including business attraction and
retention programs and establishment of additional revenue
sources. (D1, D2, D5, D7, D11, D12, D13, D14, D15, D16, D17,
& F10)
9. Enhance open space and greenbelt areas and determine
feasibility of establishing a trail system along the Arroyo
Simi and work with other public agencies to develop a
comprehensive Arroyo Simi Management Plan that incorporates
flood control, habitat preservation /restoration, and
recreation components. (G5, G15 & G25)
10. Develop and implement program to encourage new multi and
single family housing on underutilized sites within the
Downtown Specific Plan area and increase the number of
affordable housing units. (B5, B6, B11, & G8)
* The listed items are considered to have equal priority.
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DEPARTMENTAL GOALS AND OBJECTIVES
The abbreviation used after each objective indicates which
department has responsibility for it. If more than one
abbreviation is used, the first one shown has primary
responsibility for that objective. The abbreviations and
corresponding departments used are as follows:
(ACM)
Assistant City Manager
(AS)
Administrative Services
(CA)
City Attorney
(CC)
City Clerk
(CD)
Community Development
(CE)
City Engineer
(CM)
City Manager
(CS)
Community Services
(MRA)
Moorpark Redevelopment Agency
(PD)
Police Department
(PW)
Public Works
** Denotes those objectives related to an identified Top Ten
Priority.
A. Expand and encourage community involvement in establishing
the general policies of the City and increase the public's
understanding of local government operations.
1. Develop a general emergency preparedness manual for
distribution to Moorpark residents. The manual will
outline how to prepare for, and what to do following a
disaster. (ACM)
2. Complete enhanced city web site that provides for
downloadable brochures of City services and submission
of electronic messages pertaining to City Council,
Planning Commission, and Parks and Recreation
Commission meeting agenda items prior to 1:00 p.m. on
day of meeting. (AS & CC)
3. Tape monthly announcements of upcoming city- sponsored
activities for replay on the City Government Channel.
(ACM)
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B. Revitalize downtown Moorpark with a focus on High Street and
the surrounding business district and residential
neighborhoods, which includes consideration of public rail
transit, potential for increased residential density, and
governmental and related public uses.
1. Coordinate the City's efforts to resolve concerns with
day laborers. (MRA)
2. Complete project to landscape the railroad frontage
property along Moorpark Avenue, including the vacant
area west of the south Metrolink parking lot. (CS &
MRA)
3. Install landscaping and downtown identification signs
at entrances to High Street. (MRA)
4. Complete the design for the Spring Road widening
project from the railroad tracks south to Los Angeles
Avenue and proceed with right -of -way acquisition. (PW)
** 5. Review and consider revisions to the Downtown Specific
Plan including but not limited to the vision, policies,
land use, zoning and development standards and uses for
City /Agency owned properties. (CD & MRA)
** 6. Develop program to encourage new multi and single
family housing projects on underutilized sites within
the Downtown Specific Plan area and consider
feasibility of City /MRA acquisition of selected sites.
(MRA & CD)
7. Install improved street lighting on designated downtown
residential streets. (MRA & PW)
8. Prepare amendment to Moorpark Redevelopment Plan and
related ballot measure to reestablish eminent domain
authority. (MRA, CA & CC)
9. Acquire site and construct mini -park within Downtown
Specific Plan area. (MRA & CS)
10. Acquire property and prepare conceptual development
plan for expansion of Poindexter Park. (CS)
** 11. Prepare General Plan Amendment for Land Use Element and
zoning Code modification for the affordable housing
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site as part of the West Pointe Homes / William Lyon
Homes Development Agreement. (CD)
12. Complete update of Redevelopment Implementation Plan
for 1999 -2004 and prepare draft Implementation Plan for
2004 -2009. (MRA)
13. Prepare report on health and longevity of High Street
pepper trees and related maintenance and replacement
plan for City Council consideration by December 31,
2003. (CS)
14. Design and construct electrical system for decorative
lighting on High Street. (MRA & PW)
15. Evaluate options for improving security at the
Metrolink parking lots including surveillance cameras
and extending block wall at south property line west of
Bard Street and make selected improvements by June 30,
2004. (CS & PD)
C. Improve traffic circulation and mitigate impacts on the
movement of traffic through the City.
** 1. Work with Caltrans to complete a number of projects
including: (PW)
** a) Obtain Caltrans approval for construction of a
raised median on Los Angeles Avenue /New Los
Angeles Avenue from west city limits to SR 23
Freeway.
** b) Installation of a traffic signal interconnect
system and permissive /restrictive left turns at
certain intersections to provide improved signal
coordination and traffic flow on New Los Angeles
Avenue and Los Angeles Avenue;
** c) Construct the Los Angeles Avenue at Beltramo Road
widening project;
** d) Complete design and acquire right -of -way to widen
Los Angeles Avenue between Spring Road and
Moorpark Avenue.
2. Complete report on the Citywide Traffic Mitigation fee
and develop more precise information on the proposed
east /west route that addresses local issues, including
retention of consultant for an implementation plan
pertaining to the level of improvement required to
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serve as an east /west transportation corridor, cost,
funding alternatives, and plan for phased
implementation. (CD & PW)
3. Construct traffic signal interconnect system on Tierra
Rejada Road from Los Angeles Avenue to SR 23 Freeway to
possibly include use of permissive /protected left turns
at certain intersections (PW).
** 4. Acquire right -of -way and improve Los Angeles Avenue
(East) from Condor Drive west to 1,500 feet east of
Spring Road. (PW)
5. Install bus benches and shelters at selected City bus
stops. (CS)
** 6. Work with VCTC, CHP, Caltrans, and County of Ventura to
site a permanent truck scale facility west of the City.
(PW & ACM)
7. Monitor Caltrans' efforts to develop improvement plan
for widening of SR 118 west of Moorpark City limits
including proposed improvements at the SR 118 and SR
34 /Donlon Road intersection. (PW)
8. Design the modification, improvement, and widening of
the rail crossings at Spring Road and at Moorpark
Avenue. (PW)
** 9. Complete construction of street realignment and
signalization at the intersection of Flinn Avenue,
Second Street and Spring Road. (PW)
** 10. Proceed with the development of the design and
acquisition of additional right -of -way necessary to
provide two southbound lanes on Moorpark Avenue (SR 23)
between Casey Road and Los Angeles Avenue (SR 118).
(PW & CD)
** 11. Coordinate efforts of various developers to construct
improvements to Walnut Canyon Road (SR 23) from Casey
Road to north City limits to provide lane widening,
paved shoulders, and striped median. (CD & PW)
12. Complete report on alternative road alignments for SR
23 between Broadway and Los Angeles Avenue. (CD, PW &
CE)
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13. Amend General Plan Circulation Element to include High
Street west of Moorpark Avenue (SR 23) as a local
collector street. (CD)
14. Install two additional radar speed display signs with
one on Tierra Rejada Road and one on Campus Park Drive.
(PW)
D. Strengthen the City's fiscal stability and long -range
financial growth.
** 1. Develop proposed Business License Program for
consideration by the City Council. (AS)
** 2. Prepare a City marketing brochure and related materials
for business attraction and retention. (MRA)
3. Revise park land dedication ordinance and evaluate
adequacy of current parks improvements fee for
commercial and industrial development. (CS, CD & AS)
4. Submit the seven -year Capital Improvement Program (CIP)
for City Council's consideration by December 31, 2003.
(PW)
** 5. Complete a comprehensive fee study for development
related fees for consistency with current direct and
indirect costs. (AS)
6. Implement Cost Recovery Program for Code Enforcement.
(CD & AS)
** 7. Develop improved cost and time accounting addressing
when to use flat fee amounts instead of deposits for
planning and engineering fees and develop real time
billing rates for all departments. (AS & CD)
8. Develop plan for expenditure of Traffic Systems
Management monies collected from development projects
for improvement of air quality. (CD & CS)
9. Develop an equitable basis for requirement on new
development projects to provide Affordable Housing
units and /or pay in lieu fees and for calculating the
amount of Traffic Systems Management (TSM) fees. (CD,
MRA & AS)
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10. Implement an electronic imaging system fee to be paid
prior to or concurrently with building permit issuance
to pay the City's costs for scanning approved building
permits and plans. (CD & CC)
** 11. Complete efforts to implement GASB 34 requirements to
record infrastructure as capital assets and modify
annual financial reports to include a government -wide
component. (AS, PW & CS)
** 12. Evaluate potential uses for parcels deeded to City by
SDI. (ACM)
** 13. Conduct citywide mail ballot to seek increase in
assessments for street lighting and landscaping. (PW &
CS)
** 14. Develop a fee program for businesses requiring
inspection to insure NPDES compliance. (PW & AS)
** 15. Evaluate feasibility of establishing a fee on all
building permits for new construction to assist with
funding updates of General Plan elements. (CD & AS)
** 16. Complete a commercial demand study to determine
appropriate range of commercial acreage for city at
build out for City Council consideration by October 31,
2003. (CD)
** 17. Conduct a comprehensive analysis of Moorpark
Redevelopment Agency finance projections, including
cash flow and bonding capacity. (MRA)
E. Reduce the potential for juvenile crime through intervention
and prevention efforts.
1. Develop a Youth Master Plan in collaboration with the
various agencies that serve Moorpark youth, including
MUSD and Moorpark Boys and Girls Club, and interested
residents to identify existing needs, services and
programs. (CS)
2. Work with community groups and school district to
address violence intervention and drug use among
teenagers. (PD & CS)
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3. Determine a location and construct a permanent
skatepark. (CS)
F. Enhance the delivery of services and expand program
efficiencies.
1. Coordinate City's efforts for proposed transfer of
Waterworks District No. 1 to the City. (CM)
** 2. Develop conceptual design proposal for new City Hall,
council chambers, and other government offices and
complete necessary property acquisition. (ACM)
3. Complete construction of Arroyo Vista Community Park
Phase II and evaluate feasibility of regular vehicular
use of the pedestrian bridge. (CS & PW)
4. Complete standard development project conditions of
approval used for each type of entitlement. (CD)
5. Update and revise the Subdivision Ordinance for City
Council consideration and adoption by December 31,
2003. (CD, CA & CE)
6. Complete a policy and procedures manual for code
enforcement activities. (CD)
7. Complete a Citing Procedures Ordinance making any
violation of a City Ordinance subject to an
administrative fine or penalty for City Council
consideration and adoption by December 31, 2003. (CD &
CA)
8. Complete Guidelines for Preparation of Landscape and
Irrigation Plans. (CD)
9. Prepare an Accounting Policies and Procedures Manual
and revise Purchasing Ordinance and related procedures.
(AS)
** 10. Complete negotiation of cable television franchise
renewals with Adelphia for City Council consideration
by December 31, 2003. (ACM)
11. Evaluate the feasibility of on -line park reservations
and registration for recreation programs. (CS & AS)
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S: \City Manager \Everyone \ccagenda \Objectives 2003 -2004 Final 0618 2003.doc
12. Consider options for funding construction and
maintenance of a community aquatic facility. (CS)
** 13. In conjunction with other agencies, coordinate
preparation of the conceptual plan, design and
financing plan and construction of the Moorpark Human
Services Complex for the provision of health and social
services to the residents of Moorpark. (MRA)
14. Evaluate City's law enforcement needs and priorities
and related allocation of resources including future
utilization and focus of the current 5th Grade D.A.R.E.
position. (CM & PD)
** 15. Develop final design for police station including space
for California Highway Patrol offices and initiate
construction. (ACM & PD)
16. Determine feasibility and cost for electrical generator
to serve Arroyo Vista Recreation Center. (CS)
17. Update City's Record Retention Schedule to conform to
federal and state law and prepare for increased
destruction of paper records. (CC)
** 18. Develop final design for a new Corporate Yard for the
Public Works and Community Services maintenance
functions and initiate construction. (PW & CS)
19. Construct a play lot and half court basketball court at
Villa Campesina Park. (CS)
20. Install new playground equipment in both play lot areas
at Mountain Meadows Park. (CS)
21. Complete initial phase of GIS application. (AS)
22. Construct a canine park. (CS)
23. Evaluate feasibility of using a contractor to perform a
citywide canvassing for animal licensing. (CS)
24. Evaluate feasibility of in -house processing of parking
citations. (PW & AS)
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25. Evaluate feasibility of constructing a second point of
egress for the south Metrolink parking lot. (CS, PW &
MRA)
26. Develop guidelines and procedures implementing a Youth
Scholarship Program for eligible low income
participants in city recreation programs. (CS)
27. Construct restroom at Glenwood Park. (CS)
G. Reinforce and enhance Moorpark's attractive community
character and safeguard its desirable resources.
1. Work with Ventura County Fire Prevention District to
consider siting a fire station in the Campus Park area
of the City. (ACM)
2. Plan and conduct an emergency response exercise
involving the City Council and a simulated emergency
response drill and update City's SEMS Multi Hazard
Functional Plan (Emergency Plan) and improve
communication capabilities of the City's EOC. (ACM &
PD)
3. Develop Ordinances and related policies and program
guidelines for collection and use of Art in Public
Places and Tree and Landscape fees. (CS & CD)
** 4. Complete the update of the OSCAR Element of the General
Plan, the related GPA and environmental documentation
and the Park Master Plan. (CD & CS)
** 5. Develop options to enhance open space and greenbelt
areas for consideration by the City Council. (CM & CD)
** 6. Process General Plan amendment and Zoning Code
amendment to create a Natural Open Space land use
designation and zone district as initiated by City
Council in 1995. (CD)
7. Prepare a Business Recovery Plan. (AS)
** 8. Develop affordable housing assistance programs in
conjunction with residential development projects in
the City and develop a program for affordable housing
assistance projects utilizing redevelopment set aside
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funds and other available funding sources to increase
the affordable housing stock in Moorpark. (MRA)
9. Work with State of California to achieve appropriate
reuse of former Caltrans yard including widening of Los
Angeles Avenue. (CD & MRA)
10. Develop plan and conceptual design for City entry
signs. (PW, CS & CD)
** 11. Initiate comprehensive update to General Plan Land Use
and Circulation Elements and insure internal
consistency among all General Plan Elements. (CD)
12. Consider amendments to the Zoning Ordinance to allow
greater use of a variety of residential development
concepts to ensure optimum open space and recreation
amenities while achieving appropriate densities. (CD)
13. Establish design standards for commercial, industrial,
and residential development projects. (CD)
14. Complete landscaping improvements on south side of Los
Angeles Avenue east of Tierra Rejada Road. (PW & CS)
** 15. Conduct study to determine feasibility of establishing
a trail system along the Arroyo Simi through the City
and east to connect to trail system in Simi Valley.
(PW & CD)
16. Process amendments to City Zoning Ordinance including
parking, entitlements, signage and second dwelling
units. (CD)
17. Analyze feasibility and if feasible, prepare policy and
standards requiring installation of a photovoltaic
system for residential projects for consideration by
Planning Commission and City Council by December 31,
2003. (CD)
18. Implement activities to celebrate City's 20th
anniversary of incorporation. (CS)
19. Initiate Tree Lighting Ceremony community event in
conjunction with the Metrolink Santa Train program.
(CS)
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20. Process proposed North Park Specific Plan and related
environmental document, GPA, Zone Change, development
agreement, sphere of influence amendment and annexation
for City Council consideration. (CD, CM & CC)
21. Install landscaping in the Tierra Rejada Road median
from Spring Road to easterly city limits. (PW & CS)
22. Update city's 1995 Master Drainage Plan and incorporate
needed improvements into Capital Improvement Program.
(PW & CD)
23. Prepare Specific Plan for the Virginia Colony area of
city. (CD)
24. Establish Underground Utility District to underground
electrical transmission lines on Los Angeles Avenue (SR
118) from Shasta Avenue to Millard Street. (PW)
** 25. Develop an inventory of natural open space properties
owned by City and HOA's and other privately owned
property restricted by conservation easement or other
development condition or limitation. (CD & CS)
26. Work with Caltrans to install landscaping and
decorative pavement at Tierra Rejada Road /SR 23 ramps.
(PW & CS)
** 27. As part of new City Hall project, establish Civic Hall
of Fame to recognize city enhancement efforts by
individuals and organizations. (ACM)
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Potential Objectives
1. Conduct a community -wide surve,
of satisfaction residents feel
develop a program to regularly
and feedback regarding service
continue to implement a system
requests and complaints.
r to measure the level
about City services,
solicit public input
satisfaction, and
to track customer
2. Tape a minimum of two (2) special City- sponsored
events or meetings for replay supporting public
information and community promotion efforts and
evaluate the feasibility of taping a video about
Moorpark City government.
3. Implement Neighborhood Preservation Program.
4. Conduct an Organization and Management Study and
prepare an implementation plan.
5. Analyze potential for franchising of telephone
services providers that provide cable television
services.
6. Evaluate feasibility of establishing a teen center.
7. Apply for "Tree City U.S.A." designation after
adoption of Amended Tree Ordinance.
8. Evaluate feasibility of lighting additional parks and
recreation facilities including Arroyo Vista Community
Park (AVCP) multi - purpose court and second softball
field, two basketball courts at Mountain Meadows Park,
and proposed skatepark.
9. Install winter holiday decorations on street light
poles at various locations in the City.
10. Adopt formal traffic policies.
11. Install a compressed natural gas (CNG) pumping station
for City and public use in Moorpark.
12. Conduct an Arbor Day event.
13. Utility undergrounding projects including Tierra
Rejada Road from Spring Road to easterly city limits.
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14. Rental Inspection Ordinance.
15. Expand Arroyo Vista Recreation Center and gym.
16. Work with property owner to improve west City entry.
17. Develop plan for recreational use of detention basin
in Specific Plan No. 1.
18. Electronic message sign.
19. Install traffic signal at eastbound SR 118 Collins
Drive /Los Angeles Avenue off ramp.
20. Work with Historical Society on finalizing a site for
its proposed facility.
21. Develop policies for Arts in Public Places
expenditures.
22. Develop guidelines for fine and cultural arts
expenditures.
23. Landscaping improvements and signage for Arroyo Vista
Community Park entry.
24. Landscape north side of Poindexter Avenue from Gabbert
Road east to vicinity of Chaparral School.
25. Establish apricot orchard at one or more locations for
community's historical purposes.
26. Evaluate feasibility of establishing a publicly owned,
privately operated equestrian center.
27. Develop program to assist City employees as first -time
buyers to purchase housing in the City.
28. Consider feasibility of pedestrian bridge on Los
Angeles Avenue (SR 118) in vicinity of Moorpark
Avenue.
29. Consider feasibility of pedestrian bridge over
Poindexter Avenue and Union Pacific Railroad (UPRR)
from Specific Plan No. 1.
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30. Upgrade Community Center kitchen facilities.
31. Construct a second lighted basketball court at College
View Park.
32. Develop recommendations for public art at Arroyo Vista
Recreation Center and College View Park.
33. Evaluate feasibility and cost for modifying traffic
signal pedestrian crossing devices for use by vision
impaired and physically disabled persons as well as
upgrading to include time display.
34. Evaluate feasibility of landscaping remaining portion
of Monte Vista Nature Park and adjacent properties
with native vegetation.
35. Evaluate feasibility of relocating the Metrolink
layover facility.
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