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HomeMy WebLinkAboutAGENDA REPORT 2019 0515 REG CCSA ITEM 09CCITY OF MOORPARK, CALIFORNIA City Council Meeting of May 15, 2019 ACTION Approved Staff Recommendation, Including Adoption of Resolution No. 2019-3809. BY B.Garza C. Consider a Resolution Directing the City Manager to Establish a 2020 Census Complete Count Committee, and Amending Fiscal Year 2018/19 Budget to Appropriate $1,500 in Funding for the 2020 Census Complete Count Committee (CCC) Outreach Efforts. Staff Recommendation: Adopt Resolution No. 2019- ____, Directing the City Manager to Establish a 2020 Census Complete Count Committee, and Amending Fiscal Year 2018/19 Budget to Appropriate $1,500 in Funding for the 2020 Census Complete Count Committee (CCC) Outreach Efforts. ROLL CALL VOTE (Staff: Freddy Carrillo) Item: 9.C. MOORPARK CITY COUNCIL AGENDA REPORT TO: Honorable City Council FROM: Freddy A. Carrillo, Associate Planner ll DATE: 05/15/2019 Regular Meeting SUBJECT: Consider a Resolution Directing the City Manager to Establish a 2020 Census Complete Count Committee, and Amending Fiscal Year 2018/19 Budget to Appropriate $1,500 in Funding for the 2020 Census Complete Count Committee (CCC) Outreach Efforts BACKGROUND AND DISCUSSION The City of Moorpark is preparing for the 2020 Census which is taking place on April 1, 2020. Every 10 years, the United States Census Bureau conducts a population census to provide information for reapportionment of seats in the U.S. House of Representatives and providing information to redraw congressional district boundaries. The data collected is also used for demographic purposes, and to make planning decisions about community services, such as: where to provide services for the elderly, build new roads and schools, locate job training centers, and distribute more than $675 billion in federal funds to local, state and tribal governments each year. Attachment A shows 50 ways census data is used (2020 Census Complete Count Committee Guide, U.S. Census Bureau). An undercount in the Census can result in serious local consequences, as each person not counted results in an approximate loss of $2,000 in funding per year for ten years to our community. The primary goal of the 2020 Census is to count everyone once, only once, and in the right place. California’s Census 2020 Initiative In preparation of the 2020 census, former Governor Brown issued Executive Order B- 49-18 describing California’s Census 2020 initiative. The Executive Order established the California Complete Count Committee, an advisory panel of community leaders who represent diverse populations from across the state who will develop, recommend, and assist in the administration of a census outreach strategy to encourage full participation in the 2020 Census. Item: 9.C. 360 Honorable City Council 05/15/2019 Regular Meeting Page 2 The statewide census strategy is funded by a Budget Bill, which allocated $90.3 million in the state budget for efforts related to the upcoming census. The state authorized $26.5 million of those funds available to participating California counties to conduct outreach and assistance to reach hard-to-count (HTC) populations. Attachment B provides descriptions of the 14 variables used to define HTC populations. Counties must opt-in to participate and are subject to requirements including preparing a Strategic Plan, an Implementation Plan and Final Report. Counties are also expected to collaborate with cities within their jurisdictions on outreach efforts, including forming a Complete Count Committee (CCC). On February 5, 2019, the Board of Supervisors for the County of Ventura adopted a resolution to opt-in to the 2020 Census Outreach Agreement with the California Complete Count office. The County has received $288,754 in state funding to support their census outreach effort. Local governments, local non-profits entities and philanthropic organizations are expected to contribute financially to the efforts as well. The County has partnered with the Ventura County Community Foundation (a community-based organization located in Camarillo) to form a Local CCC. The County will be the lead agency, but the Foundation will administer the outreach efforts. On March 12, 2019, the State awarded the Foundation with $1.1 million to conduct outreach efforts within 6 counties (Santa Cruz, San Benito, Monterey, San Luis Obispo, Santa Barbara and Ventura). The Community Foundations efforts will be focused on HTC census tracts, of which there are none in Moorpark. By May 2019, the organization must submit a strategic plan, detailing how they will perform their outreach and what groups they will work with. As mentioned above, local governments are expected to contribute to the outreach efforts. The County has requested the following amounts from each city to contribute to the Complete Count fund: Agency Population Total Camarillo 67,154 8.9% $44,734.98 Fillmore 15,441 2.1% $10,286.10 Moorpark 35,727 4.8% $23,799.72 Ojai 7,612 1.0% $5,070.77 Oxnard 206,148 27.5% $137,326.53 Port Hueneme 22,768 3.0% $15,167.02 San Buenaventura 109,338 14.6% $72,836.06 Santa Paula 30,556 4.1% $20,355.03 Simi Valley 126,483 16.9% $84,257.29 Thousand Oaks 129,349 17.2% $86,166.49 Totals: 750,576 100.0% $500,000.00 361 Honorable City Council 05/15/2019 Regular Meeting Page 3 The contribution request is pro-rated based on population percentage. Moorpark, with a population of 35,727 (Based on the 2015 California Department of Finance estimate) has been asked to contribute $23,799.72 to reach HTC populations. However, the County could not confirm how the funds would be used and distributed. Although every community has HTC populations, Moorpark does not have any census tracts meeting the statistical definition of a HTC area. This is discussed further below. Therefore, instead of contributing to the County fund, staff is recommending the City Council authorize formation of its own CCC and provide funding for outreach efforts. Complete Count Committee (CCC) A Complete Count Committee (CCC) is a volunteer committee consisting of community leaders in order to: • Increase the self-response rate for households responding online, by phone, or mailing back their questionnaire through a focused, structured neighborhood-to neighborhood program. • Utilize the local knowledge, expertise, and influence of each Complete Count Committee member to design and implement to a census awareness campaign targeted to the community. • Bring together a cross section of community members whose focus is 2020 Census awareness. • Develop ways to reach the hard-to-count residents. • Build trust of the Census among their stakeholders. • Recruit other members to support the CCC. • Convene community meetings. The main goal of a CCC is to make sure each resident is aware of the importance of an accurate census count. The State’s 2020 Complete Count Census outreach campaign will focus on both the geographic areas and demographic populations who are “less likely to respond”. These areas and populations are commonly referred to as “hard-to- count (HTC)” areas. The State has identified HTC areas by census tract. A census tract is considered hard-to-count (HTC) if its self-response rate in the 2010 decennial census was 73% or less. As mentioned above, no census tracts in Moorpark were considered HTC. Staff is asking for authorization and funding to establish Moorpark’s own CCC to reach HTC populations. A preliminary outreach effort on creating a CCC has been conducted by staff. Currently, 15 stakeholders have responded that they are interested in joining the CCC. 362 Honorable City Council 05/15/2019 Regular Meeting Page 4 FISCAL IMPACT Funds have not yet been allocated for the City’s CCC. A budget amendment of $1,500 is being requested from the General Fund (1000) to start the committee. The funds will be spent to purchase promotional materials and provide snacks for the committee meetings. Staff will be including a budget line item for the City’s CCC in the FY 2019/20 Budget to fund activities leading up to the census. STAFF RECOMMENDATION (ROLL CALL VOTE REQUIRED) Adopt Resolution No. 2019- ____, Directing the City Manager to Establish a 2020 Census Complete Count Committee, and Amending Fiscal Year 2018/19 Budget to Appropriate $1,500 in Funding for the 2020 Census Complete Count Committee (CCC) Outreach Efforts. Attachments: Attachment A – 50 Ways Census Data are Used Attachment B – Identifying California’s Hard-to-Count in Census 2020 Attachment C – Resolution No. 2019-____ 363 364 ATTACHMENT B Identifying California's Hard-to-Count in Census 2020 The California Department of Finance Demographic Research Unit has created a California-focused hard-to-count metric modeled on the U.S. Census Bureau's Hard-to- Count Score of past censuses. The California Hard-to-Count (CA-HTC) Index is based on multiple demographic, housing and socioeconomic variables correlated with an area being difficult to enumerate. Census tracts with higher CA-HTC indexes are likely to be places that will pose significant challenges to enumerate in 2020, while tracts with lower indexes should be easier to count. Below are descriptions of the 14 variables that comprise the CA-HTC Index (with data source). Percent of households without broadband subscriptions (California Public Utilities Commission): More than 10 million California households will be asked to complete the census online. Some outreach efforts will be online, as well. A household without a broadband subscription is less likely to know about the census and more likely to fail to self-respond. Percent of households that are non-family (Table B11001, U.S. Census Bureau 2012-2016 American Community Survey [ACS]). Nonfamily households generally involve multiple roommates. The household member completing the census form might forget to include some of these people. Percent of occupied housing units that are renter-occupied (Table B25003, ACS). The percentage of renter households in a tract or block group is among the strongest hard-to-count indicators. Renters move more often and have a greater chance of being missed during the census-taking process. Percent of total housing units that are vacant (Table B25002, ACS): Vacant housing units change status quickly. Housing units considered vacant by census takers in reality could be occupied April 1, 2020. Percent crowded (the percent of occupied housing units with more than 1.5 persons per room. Table B25014, ACS): As with nonfamily households, occupants in crowded households are more likely to be left off census forms. Also, the person completing the form may omit occupants if the household exceeds landlord or government limits. Percent of population that is foreign-born (Table B05001, ACS): People who are born in other countries are less likely to be familiar with the census. Some also are not citizens and may fear the consequences of revealing their presence and legal status to the government. Percent of adults (25 or older) who are not high-school graduates (Table S1501, ACS): Non-high school graduates are less likely to be engaged in civic affairs and more likely to be working multiple low-wage jobs that leave little spare time for completing census forms. 365 Percent of population with income below 150 percent of poverty level (Table C17002, ACS): Multiple issues increase the odds of an undercount among the poor. They tend to be renters. Administrative records to supplement the census, such as tax returns, may be incomplete for this group. They also are less likely to have internet access. Percent of households receiving public assistance income (Table B19057, ACS): People may be reluctant to share their true household size because the information may contradict government assistance records. They are likely living near or below the poverty line. Percent of persons (ages 16 or older) unemployed (Table B23025, ACS): Unemployed people spend much of their time looking for a job. They also might be homeless and living an unsettled lifestyle. Percent limited-English households (the percent of households in which no person age 14 years or older speaks English very well. Table S1602, ACS): People who don't speak English well will have trouble understanding census materials, including the rationale for the census. Percent of persons who moved from outside county in past year (Table B07003, ACS): Recent arrivals likely have little connection to local civic affairs. Proxy information and administrative records about this population will be more difficult to come by. Percent of population under 5 (Table S0101, ACS): More children are living in complex family situations, such as shared parental custody or with a grandparent, increasing the chances they will be left off the census form. Some new parents mistakenly believe the census incorporates birth records. Percent of total housing units with 3 or more units in a multi-unit structure (Table B25024, ACS): There could be a fence or gate around these types of housing units, hampering census workers' non-response follow-up. Individual units may not have addresses, skewing non-response data. To calculate CA-HTC indexes for California's 8,057 census tracts, each of the above variables was sorted from high to low (e.g. sort tracts from the highest percent unemployed to the lowest.) Each variable was recoded 0-11: The highest values were recoded as 11, down to the lowest values, which were recoded as 0 (e.g. values of 11 are giving to tracts with the highest unemployment rates and values of 0 are given to tracts below the California unemployment tract median.) The sum of the 14 values represents a tract's CA-HTC Index. The allocation of state census outreach money reflects an area's respective share of the total population in census tracts with the highest CA-HTC indexes. Some counties' allotments also reflect population-based minimums. 366 Attachment C RESOLUTION NO. 2019-____ A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MOORPARK, CALIFORNIA, DIRECTING THE CITY MANAGER TO ESTABLISH A 2020 CENSUS COMPLETE COUNT COMMITTEE (CCC) AND AMENDING THE FISCAL YEAR 2018/19 BUDGET TO APPROPRIATE $1,500 FROM THE GENERAL FUND (1000) FOR THE 2020 CENSUS CCC OUTREACH EFFORTS WHEREAS, on June 20, 2018, the City Council adopted the Operating and Capital Improvement Budget for Fiscal Year 2016/17; and WHEREAS, a staff report has been presented to direct City Manager to establish a 2020 Census CCC and requesting budget amendment of $1,500 from the General Fund (1000) to fund the 2020 Census CCC outreach efforts; and WHEREAS, Exhibit “A” hereof describes said budget amendment and its resultant impact to the budget line item. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF MOORPARK DOES HEREBY RESOLVE AS FOLLOWS: SECTION 1. The City Manager is hereby directed to establish a Complete Count Committee for efforts related to the 2020 United States Census. SECTION 2. An aggregate budget amendment of $1,500 from the General Fund (1000) to fund the 2020 United States Census Complete Count Committee outreach efforts, particularly described in Exhibit “A,” attached hereto, is hereby approved. SECTION 3. That the City Clerk shall certify to the passage and adoption of this Resolution and shall enter it into the book of original resolutions. PASSED AND ADOPTED this 15th day of May, 2019. Janice S. Parvin, Mayor ATTEST: Deborah Traffenstedt Assistant City Manager/City Clerk Exhibit A – Budget Amendment 367 Resolution No. 2019-____ Page 2 EXHIBIT A BUDGET AMENDMENT FOR GENERAL FUND FOR THE 2020 CENSUS CCC OUTREACH EFFORTS FY 2018/19 FUND BALANCE ALLOCATION: Fund Title Fund-Account Number Amount General Fund 1000-000-00000-33990 $1,500 Total $1,500 EXPENDITURE APPROPRIATION: Account Number Current Budget Revision Amendment Budget 1000-161-E0068-52000 $0 $1,500 $1,500 Total $0 $1,500 $1,500 368