HomeMy WebLinkAboutAGENDA REPORT 2004 0616 CC REG ITEM 09Hw
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: The Honorable City Council
FROM: Steven Kueny, City Manager Cs
DATE: June 9, 2004 (CC Meeting of 6 -16 -2004)
Lam?._
SUBJECT: Consider Mission Statement, Priorities, Goals and
Objectives for Fiscal Year 2004/2005
The attached document was originally presented to the City
Council at its May 19, 2004 meeting. Proposed changes to the
current priorities, goals, and objectives are shown in
legislative format.
STAFF RECOMMENDATION:
Consider the priorities, goals and objectives.
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Attachment:
City of Moorpark Mission Statement, Priorities, Goals and
Objectives for FY 200412005
S: \City Manager \Everyone \ccagenda \Goals and Obj 2004 -2005 Agenda Rpt 0616 2004.doc
000119
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: The Honorable City Council
FROM: Steven Kueny, City Manager �t
DATE: May 12, 2004 (CC Meeting of 5 -19 -2004)
11 T 7v
SUBJECT: Consider Mission Statement, Priorities, Goals and
Objectives for Fiscal Year 2004/2005
The City Manager's recommended "Mission Statement, Priorities,
Goals and Objectives" for the City of Moorpark for fiscal year
2004/2005 will be presented to the City Council for its
consideration on May 19, 2004.
It is recommended that the City Council consider the proposed
priorities, goals and objectives at the same time it considers
the City Manager's proposed budgets.
STAFF RECOMMENDATION:
Consider the priorities, goals and objectives on May 26, 2004.
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20
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S: \City Manager \Everyone \ccagenda \Goals and Obj 2004 -2005 Agenda Rpt 0519 2004.doc
ITEM 9.14.
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: The Honorable City Council
FROM: Steven Kueny, City Manager
DATE: May 18, 2004 (CC Meeting of May 19, 2004)
SUBJECT: Consider Mission Statement, Priorities, Goals and
Objectives for Fiscal Year 2004/2005
Attached are the proposed Mission Statement, Priorities, Goals
and Objectives for FY 2004/2005. It shows the proposed changes
from FY 2003/2004 in legislative format. It also includes the
City Council designated "Top Ten (10) Priorities."
It is generally acknowledged that with current staff levels,
there are many more objectives listed than can be reasonably
expected to be accomplished in the year. In fact, many of the
objectives will take several years to fully complete. A written
status report on the various priorities and objectives is not
included as part of this report. The City Council Monthly
Report provides a status on most of these items as well as other
staff work efforts. Staff will respond to specific Council
questions when this matter is considered.
On February 18, 2004, the City Council received a status report
and discussed the current goals and objectives. By consensus,
the Council left the top ten priorities in tact and directed
minor language changes to Objective G.21. The Council also
agreed to incorporate eight (8) items [Items 8., 15., 16., 18.,
27., 30., 34. and 35.1 from the list of 35 Potential Objectives
and nine (9) newly proposed items suggested by the City Manager
as objectives for further consideration in May /June 2004. The
City Council subsequently met in separate, joint meetings with
the Parks and Recreation Commission and Planning Commission and
discussed the City's priorities. Some of the items discussed
are included in the proposed priorities, goals, and objectives.
000121_
City Council Agenda Report
Re: Mission Statement, Priorities, Goals and Objectives
May 18, 2004 (CC Meeting of May 19, 2004)
Page 2
There are 102 FY 2004/2005 proposed objectives and 29 potential
objectives.
Potential Objectives
1. Conduct a community -wide survey to measure the level of
satisfaction residents feel about City services, develop a
program to regularly solicit public input and feedback
regarding service satisfaction, and continue to implement a
system to track customer requests and complaints.
2. Tape a minimum of two (2) special City- sponsored events or
meetings for replay supporting public information and
community promotion efforts and evaluate the feasibility of
taping a video about Moorpark City government.
3. Conduct an Organization and Management Study and prepare an
implementation plan.
4. Analyze potential for franchising of telephone services
providers that provide cable television services.
5. Evaluate feasibility of establishing a teen center.
6. Apply for "Tree City U.S.A." designation after adoption of
Amended Tree Ordinance.
7. Install winter holiday decorations on street light poles at
various locations in the City.
8. Adopt formal traffic policies.
9. Install a compressed natural gas (CNG) pumping station for
City and public use in Moorpark.
10. Conduct an Arbor Day event.
11. Rental Inspection Ordinance.
12. Develop plan for recreational use of detention basin in
Specific Plan No. 1.
000122
City Council Agenda Report
Re: Mission Statement, Priorities, Goals and Objectives
May 18, 2004 (CC Meeting of May 19, 2004)
Page 3
13. Install traffic signal at eastbound SR 118 Collins
Drive /Los Angeles Avenue off ramp.
14. Work with Historical Society on finalizing a site for its
proposed facility.
15. Develop guidelines for fine and cultural arts expenditures.
16. Landscaping improvements and signage for Arroyo Vista
Community Park entry.
17. Landscape north side of Poindexter Avenue from Gabbert Road
east to vicinity of Chaparral School.
18. Establish apricot orchard at one or more locations for
community's historical purposes.
19. Evaluate feasibility of establishing a publicly owned,
privately operated equestrian center.
20. Consider feasibility of pedestrian bridge on Los Angeles
Avenue (SR 118) in vicinity of Moorpark Avenue.
21. Consider feasibility of pedestrian bridge over Poindexter
Avenue and Union Pacific Railroad (UPRR) from Specific Plan
No. 1.
22. Construct a second lighted basketball court at College View
Park.
23. Develop recommendations for public art at Arroyo Vista
Recreation Center and College View Park.
24. Evaluate feasibility and cost for modifying traffic signal
pedestrian crossing devices for use by vision impaired and
physically disabled persons as well as upgrading to include
time display.
25. Consider the feasibility of constructing a "splash park ".
00023
City Council Agenda Report
Re: Mission Statement, Priorities, Goals and Objectives
May 18, 2004 (CC Meeting of May 19, 2004)
Page 4
26. Install parkway landscaping and enhanced pavement on
collector and arterial streets that lack such improvements.
27. Prepare design for extension of Fremont drain north of Los
Angeles Avenue.
28. Install outfield fencing on one of the Arroyo Vista
Community Park softball fields.
29. Prepare a City Vision Statement.
STAFF RECOMMENDATION:
Approve Mission Statement, Priorities, Goals and Objectives for
Fiscal Year 2004/2005.
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Attachments:
1) Proposed Mission Statement, Priorities, Goals and
Objectives for FY 2004/2005;
2) City Council Agenda Report dated Feb. 11, 2004 (CC Meeting
of Feb. 18, 2004) without attachments
S: \City Manager \Everyone \ccagenda \Goals & Obj Agenda Rpt to HCC 0519 2004.doc
000124
CITY OF MOORPARK
Mission Statement, Priorities, Goals, and
Objectives
FY 20032004/2-0042005
000125
CITY OF MOORPARK
Mission Statement, Priorities, Goals, and Objectives
For FY 20032004/20042005
CITY MISSION STATEMENT
Striving to preserve and improve the quality of life in Moorpark.
TOP TEN (10) PRIORITIES*
1. Construct new City Hall and Corporate Yard Facility. (F2,
F18 & G27)
2. Construct police station. (G9& F15)
3. Comprehensive update of General Plan Land Use and
Circulation Elements and adopt updated OSCAR Element to
insure internal consistency among all elements of the
General Plan. (C2, G4, G6 & Gil)
4. Widen Los Angeles Avenue /New Los Angeles Avenue (SR118) to
six travel lanes from Tierra Rejada Road to SR 23 Freeway
with a raised median and traffic signal interconnect system
and improve Los Angeles Avenue (East) from Condor Drive west
to 1500 feet east of Spring Road. (Cl a), b), c), & d and
C4)
5. Construct a permanent truck scale facility west of the City.
(C6)
6. Widening of Moorpark Avenue /Walnut Canyon Road from Los
Angeles Avenue (SR118) to north City limits. (C10 & C11)
7. Construct Moorpark Human Services Complex. (F13)
8. Increase City's General Fund revenue through enhancement of
existing revenue sources including business attraction and
retention programs and establishment of additional revenue
sources. (D1, D2, DS; 97, B14--,D12, D13, D14, Dom, D16, D17,
D18 & F10)
9. Enhance open space and greenbelt areas and determine
feasibility of establishing a trail system along the Arroyo
Simi and work with other public agencies to develop a
comprehensive Arroyo Simi Management Plan that incorporates
flood control, habitat preservation /restoration, and
recreation components. (C16, G5, G4-5--&—G25, G28 & G35)
10. Develop and implement program to encourage new multi and
single family housing on underutilized sites within the
Downtown Specific Plan area and increase the number of
affordable housing units. (B5, B6, B11& G8)
* The listed items are considered to have equal priority.
E
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000126
DEPARTMENTAL GOALS AND OBJECTIVES
The abbreviation used after each objective indicates which
department has responsibility for it. If more than one
abbreviation is used, the first one shown has primary
responsibility for that objective. The abbreviations and
corresponding departments used are as follows:
(ACM)Assistant City Manager
(AS)
Administrative Services
(CA)
City Attorney
(CC)
City Clerk
(CD)
Community Development
(CE)
City Engineer
(CM)
City Manager
(CS)
Community Services
(MRA)Moorpark Redevelopment Agency
(PD)
Police Department
(PW)
Public Works
** Denotes those objectives related to an identified Top Ten
Priority.
A. Expand and encourage community involvement in establishing
the general policies of the City and increase the public's
understanding of local government operations.
1. Develop a general emergency preparedness mil
handbook for distribution to Moorpark residents. The
meal- handbook will outline how to prepare for, and
what to do following a disaster. (ACM)
2. Complete enhanced city web site that provides for
downloadable brochures of City services, live broadcast
of City Council and other public meetings over the
internet, and submission of electronic messages
pertaining to City Council, Planning Commission, and
Parks and Recreation Commission meeting agenda items
prior to 1:00 p.m. on day of meeting. (AS & CC)
3. Tape menthly anneaneeffients eE iapeefft±ng-city-sponsored
activities and special events for replay on the City
Government Channel. (ACM)
3
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000127
4. Install one or more electronic message signs to enhance
Citv's public information efforts. (ACM, CS & CE)
B. Revitalize downtown Moorpark with a focus on High Street and
the surrounding business district and residential
neighborhoods, which includes consideration of public rail
transit, potential for increased residential density, and
governmental and related public uses.
1. Coordinate the City's efforts to resolve concerns with
day laborers. (MRA)
2. Complete project to landscape the railroad frontage
property along Moorpark Avenue, including the vacant
area west of the south Metrolink parking lot. (CS &
MRA)
3. Install landscaping and downtown identification signs
at entrances to High Street. (MRA)
4. Complete the design for the Spring Road widening
project from the railroad tracks south to Los Angeles
Avenue and proceed with right -of -way acquisition.
(SCE)
** 5. Review and consider revisions to the Downtown Specific
Plan including but not limited to the vision, policies,
land use, zoning and development standards and uses for
City /Agency owned properties. (CD & MRA)
** 6. Develop program to encourage new multi and single
family housing projects on underutilized sites within
the Downtown Specific Plan area and consider
feasibility of City /MRA acquisition of selected sites.
(MRA & CD)
7. Install improved street lighting on designated downtown
residential streets. (MRA & PW)
8. Prepare amendment to Moorpark Redevelopment Plan ai-,d
related ballet faeasde –to reestablish eminent domain
authority. (MRA, CA & CC)
9. Aeefdife — site and - eConstruct mini -park within Dewnt-ew
speeifie Plan ai-ea at Charles and Magnolia Streets.
(MRA & CS)
C!
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000128
10. erty and NPrepare conceptual development
plan f-er-and construct expansion of Poindexter Park.
(CS)
ml-- - -- -
12. G efflpi cue— updalc e e f cedeye_l epfa n l� implefRentatien P, -
fer 1999 2004 ne rp_repare d -raft Redevelopment
Implementation Plan for 2004 -2009. (MRA)
14. Design and construct electrical system for decorative
lighting on High Street. (MRA & PW)
15. Evaluate options for improving security at the
Metrolink parking lots including surveillance cameras
and extending block wall at south property line west of
Bard Street and make selected improvements by imane
-3-BDecember 31, 2004. (CS & PD)
C. Improve traffic circulation and mitigate impacts on the
movement of traffic through the City.
** 1. Work with Caltrans to complete a number of projects
including: (PW & CE)
** a) Obtain Caltrans approval for construction of a
raised median on Los Angeles Avenue /New Los
Angeles Avenue from west city limits to SR 23
Freeway.
** b) Installation of a traffic signal interconnect
system and permissive /restrictive left turns at
certain intersections to provide improved signal
coordination and traffic flow on New Los Angeles
Avenue and Los Angeles Avenue;
** c) Construct the Los Angeles Avenue at Beltramo Road
widening project;
** d) Complete design and acquire right -of -way to widen
Los Angeles Avenue between Spring Road and
Moorpark Avenue.
5
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000129
** 2. Complete report on update of City Traffic Model. the
rc4 +- ywide Traffie m a} V ,a e 1
y L
1
(CD & PW)
3. Construct traffic signal interconnect system on Tierra
Rejada Road from Los Angeles Avenue to SR 23 Freeway to
possibly include use of permissive /protected left turns
at certain intersections (PW).
** 4. Acquire right -of -way and improve Los Angeles Avenue
(East) from Condor Drive west to 1,500 feet east of
Spring Road. (PW)
** 6. Work with VCTC, CHP, Caltrans, and County of Ventura to
site a permanent truck scale facility west of the City.
(PW & ACM)
7. Monitor Caltrans' efforts to develop improvement plan
for widening of SR 118 west of Moorpark City limits
including proposed improvements at the SR 118 and SR
34 /Donlon Road intersection. (PW)
8. Design the modification, improvement, and widening of
the rail crossings at Spring Road and at Moorpark
Avenue. ( CEPW )
** 10. Proceed with the development of the design and
acquisition of additional right -of -way necessary to
provide two southbound lanes on Moorpark Avenue (SR 23)
between Casey Road and Los Angeles Avenue (SR 118)
including one or more bus turnouts. (CEPW & CD)
** 11. Coordinate efforts of various developers to construct
improvements to Walnut Canyon Road (SR 23) from Casey
6
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000130
Road to north City limits to provide lane widening,
paved shoulders, and striped median. (CD & CE-W)
12. God e Y-epe '�-- -e n a1teL=najc i v e rem =gnffien i s Ter S
23 between Brceaelway and Ines Angeles Avenue. (C-9, Pw
GFT- }Prepare conceptual design and preliminary
construction cost estimates for North Hills Parkway
from Los Angeles Avenue (SR 118) east to the extension
of Spring Road. (CE)
13. Ai:Rend General Plan r n
Sticeet— moofest of MeerpaL t E Ave \ as a lee—,-1—
ee l l ee ter-- street. (GE))
15. Prepare environmental document for the SR 23 and SR 118
grading and construction within Specific Plan No. 2,
and including a modified Princeton Avenue onramp. (CD
& CE)
** 16. Prepare Bicycle and Trails Master Plan. (CD & CE)
D. Strengthen the City's fiscal stability and long -range
financial growth.
** 1. Develop proposed Business License Program for
consideration by the City Council. (AS)
** 2. Prepare a City marketing brochure and related materials
incorporating new logo and slogan for business
attraction and retention. (MRA)
3. Revise park land dedication ordinance and evaluate
adequacy of current parks improvements fee for
commercial and industrial development. (CS, CD & AS)
4. Submit the seven -year Capital Improvement Program (CIP)
for City Council's consideration by December 31, 2003.
(Pw)
tj
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000:.31
8. Develop plan for expenditure of Traffic Systems
Management monies collected from development projects
for improvement of air quality. (CD & CS)
9. Develop an equitable basis for requirement on new
development projects to provide Affordable Housing
units and /or pay in lieu fees and for calculating the
amount of Traffic Systems Management (TSM) fees. (CD,
MRA & AS)
** 12. Evaluate potential uses for parcels deeded to City by
SDI. (ACM)
** 13. Conduct citywide mail ballot to seek increase in
assessments for street lighting and landscaping. (PW &
CS)
** 14. Develop a fee program for businesses requiring
inspection to insure NPDES compliance. (PW & AS)
** 16. Complete a commercial demand study to determine
appropriate range of commercial acreage for city at
build out for City Council consideration byoet--eber
34September 30, 2004 -3. (CD)
E:'
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000132
** 18. Develop improved cost and time accounting and develop
chargeable rates for Recreation Division to insure
optimum cost recovery and competitive recreation fees.
(CS & AS)
E. Reduce the potential for juvenile crime through intervention
and prevention efforts.
1. Develop a Youth Master Plan in collaboration with the
various agencies that serve Moorpark youth, including
MUSD and Moorpark Boys and Girls Club, and interested
residents to identify existing needs, services and
programs. (CS)
2. Work with community groups and school district to
address violence intervention and drug use among
teenagers. (PD & CS)
3. Determine a location and construct a permanent
skatepark. (CS)
F. Enhance the delivery of services and expand program
efficiencies.
1. Coordinate City's efforts for proposed transfer of
Waterworks District No. 1 to the City. (CM)
** 2. Develop conceptual design proposal for new City Hall,
council chambers, and other government offices and
complete necessary property acquisition. (ACM)
4. Complete standard development project conditions of
approval used for each type of entitlement by December
31, 2004. (CD)
5. Update and revise the Subdivision Ordinance for City
Council consideration and adoption by December 31,
2004. (CD, CA & CE)
9
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0001.33
7. remplete -a Giting
GA-)
8. Complete Guidelines for Preparation of Landscape and
Irrigation Plans by October 31, 2004. (CD)
** 10. Complete negotiation of cable television franchise
renewals with Adelphia for City Council consideration
by DeeeR+.ber--October 31, 2004-3-. (ACM)
12. Consider options for funding construction and
maintenance of a community aquatic facility. (CS)
** 13. In conjunction with other agencies, coordinate
preparation of the conceptual plan, design and
financing plan and construction of the Moorpark Human
Services Complex for the provision of health and social
services to the residents of Moorpark. (MRA)
14. Evaluate City's law enforcement needs and priorities
and related allocation of resources including future
utilization and focus of the current 5th Grade D.A.R.E.
position. (CM & PD)
** 15. Develep final de =gn for Construct police station
including space for California Highway Patrol offices
and in!4 ate s rd ^�; by April 30, 2005. (ACM & PD)
16. Determine feasibility and cost for electrical generator
to serve Arroyo Vista Recreation Center. (CS)
17. Update City's Record Retention Schedule to conform to
federal and state law and prepare for increased
destruction of paper records. (CC)
10
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000134
** 18. Develep Complete final design for a new Corporate Yard
for the Public Works and Community Services maintenance
functions and initiate construction by January 31,
2005. (PW & CS)
villa Gafftpesina Park. (C-S)
20. Install new playground equipment in both play lot areas
at Mountain Meadows Park. (CS)
21. Gemplete initial phase °f— Prepare preliminary plans for
expansion of GIS applications. (AS & CD)
22. Construct a canine park. (CS)
23. Evaluate feasibility of implementing
to r^rferm a citywide canvassing for animal licensing
and assuming responsibility for selling animal
licenses. (CS)
24. Evaluate feasibility of in -house processing of parking
citations. (PW & AS)
25. Evaluate feasibility of constructing a second point of
egress for the south Metrolink parking lot. (CS, PW &
MRA)
26. Develop guidelines and procedures implementing a Youth
Scholarship Program for eligible low income
participants in city recreation programs. (CS)
27. Construct restroom at Glenwood Park. (CS)
28. Evaluate feasibility of lighting additional parks and
recreation facilities including Arroyo Vista Community
Park (AVCP) multi - purpose court, two basketball courts
at Mountain Meadows Park, and proposed skatepark. (CS)
29. Expand Arroyo Vista Recreation Center and gym. (CS)
30. Upgrade Community Center kitchen facilities. (CS)
31. Prepare plan for merging of Public Works Director and
City Engineer positions and responsibilities. (CM, CE
& PW)
11
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000135
G.
**
32. Evaluate feasibility of providing a City sponsored
network for wireless internet access throughout the
Citv• (AS & ACM)
33. Develop Technology Master Plan to include standards and
replacement schedules for computer hardware and
software and communication systems. (AS)
34. Update City's CEQA Guidelines by December 31, 2004.
(CD)
Reinforce and enhance Moorpark's attractive community
character and safeguard its desirable resources.
1. Work with Ventura County Fire Pr- eventie Protection
District to consider siting a fire station in the
Campus Park area of the City. (ACM)
2. Plan and conduct an emergency response exercise
involving the City Council and community organizations.
G' kli,l t- H _ rd F tzv aul nl (FF
z \ ,Fg r,
Plan) —and i mpEe -,ime
eemx,iini e t ien eapabilities e f the ' s EOG . ( ACM &
PD)
3. Develop Ordinances and related policies and program
guidelines for collection and use of Art in Public
Places and Tree and Landscape fees. (CS & CD)
4. Complete the update of the OSCAR Element of the General
Plan, the related GPA and environmental documentation
and the Park Master Plan. (CD & CS)
** 5. Develop options to enhance open space and greenbelt
areas for consideration by the City Council. (CM & CD)
**
**
6. Process General Plan amendment and Zoning Code
amendment to create a Natural Open Space land use
designation and zone district. as inite±atc-ed by ",
�neil in 199 . (CD) —
8. Develop affordable housing assistance programs in
conjunction with residential development projects in
the City and develop a program for affordable housing
12
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000136
assistance projects utilizing redevelopment set aside
funds and other available funding sources to increase
the affordable housing stock in Moorpark. (MRA)
9. Work with State of California to achieve appropriate
reuse of former Caltrans yard including widening of Los
Angeles Avenue. (CD & MRA)
10. Develop plan and conceptual design for City entry
signs. (PW, CS & CD)
** 11. Initiate comprehensive update to General Plan Land Use
and Circulation Elements and insure internal
consistency among all General Plan Elements. (CD)
12. Consider amendments to the Zoning Ordinance to allow
greater use of a variety of residential development
concepts to ensure optimum open space and recreation
amenities while achieving appropriate densities. (CD)
13. Establish design standards for commercial, industrial,
and residential development projects. (CD)
14. Complete landscaping improvements on south side of Los
Angeles Avenue east of Tierra Rejada Road. (PW & CS)
16. Process amendments to City
parking an---,
(CD)
Zoning Ordinance including
signage. -era seeend dwell-'--,, ,
18. i plefftent aeti itrem to eelebEate —^l}cam 2- �
Ie
19. T f- a t e Tr-ee Tighting G r r ,, f- event-
ee iietien —wit i— the- Pict_iFelink Sant m- deg„
(GS)
13
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00013'7
20. Process proposed North Park Specific Plan and related
environmental document, GPA, Zone Change, development
agreement, sphere of influence amendment and annexation
for City Council consideration. (CD, CM & CC)
21. Install median improvementsiandse p n in fie— Tierra
Rejada Road Faediar -from Spring Road to easterly city
limits. (PW & CS)
22. Update city's 1995 Master Drainage Plan and incorporate
needed improvements into Capital Improvement Program.
(PW & CD)
23. Prepare Specific Plan for the Virginia Colony area of
city. (CD)
24. Establish Underground Utility District to underground
electrical transmission lines on Los Angeles Avenue (SR
118) from Shasta Avenue to Millard Street. (PW)
** 25. Develop an inventory of natural open space properties
owned by City and HOA's and other privately owned
property restricted by conservation easement or other
development condition or limitation. (CD & CS)
26. Work with Caltrans to install landscaping and
decorative pavement at Tierra Rejada Road /SR 23 ramps.
(PW & CS)
** 27. As part of new City Hall project, establish Civic Hall
of Fame to recognize city enhancement efforts by
individuals and organizations. (ACM)
** 28. Work with property owner to improve west City entry.
(CD & CM)
29. Develop program to assist City employees as first -time
buyers to purchase housing in the City. (MRS)
9M
Evaluate feasibility of landscaping remaining portion
of Monte Vista Nature Park and adjacent properties with
native vegetation. (CS)
31. Evaluate feasibility of relocating the Metrolink
layover facility. (MRA, CS & CE)
32. Underground existing electrical lines on north side of
14
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000138
New Los Angeles Avenue in the vicinity of the Arroyo
Simi Bridge. (CE)
33. Evaluate funding sources and priorities for
undergrounding of utility lines throughout the City.
(CE)
34. Initiate a Community Emergency Response Team (CERT).
(ACM)
** 35. In conjunction with the Ventura County Watershed
Protection District, prepare conceptual plans and
evaluate potential funding for Arroyo Simi improvements
determined necessary by the FIRM update. (CE)
36. Prepare conceptual plan for reuse of former Moorpark
Avenue Fire Station site. (MRA & CD)
IN
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000140
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: The Honorable City Council
FROM: Steven Kueny, City Manager
DATE: February 11, 2004 (CC Meeting of February 18, 2004)
SUBJECT: Consider Status Report on Mission Statement,
Priorities, Goals and Objectives for Fiscal Year
2003/2004 and Direction for Fiscal Year 2004 /2005
Attached are the City Council's approved Mission Statement,
Priorities, Goals and Objectives for FY 2003/2004. In approving
this document, the Council included a list of top ten (10)
priorities, which consists of thirty -three (33) of the one
hundred six (106) identified objectives. Also attached is a list
of the objectives by department.
As in past years, it is generally acknowledged that with current
staff levels, there are many more objectives listed than can be
reasonably expected to be accomplished in the year. In fact,
many of the objectives will take several years to fully complete.
A written status report on the various priorities and objectives
is not included as part of this report. The City Council Monthly
Report provides a status on most of these items as well as other
staff work efforts. Staff will respond to specific Council
questions when this matter is considered.
Since 2001, the Council has reviewed the objectives prior to
preparation of the budget with the purpose of having more
correlation between the Council approved objectives and City
Manager proposed budget.
It has been our practice to maintain a secondary list of
objectives. In prior years, several items have been elevated
from this list to approved objectives by the Council. The items
from this list are as follows:
00 ®141_
City Council Agenda Report
Re: Status Report on Goals and Objectives for FY 2003/2004 and
Direction for FY 2004/2005
Page 2
February 11, 2004 (CC Meeting of February 18, 2004)
Potential Objectives
1. Conduct a community -wide survey to measure the level of
satisfaction residents feel about City services, develop a
program to regularly solicit public input and feedback
regarding service satisfaction, and continue to implement a
system to track customer requests and complaints.
2. Tape a minimum of two (2) special City- sponsored events or
meetings for replay supporting public information and
community promotion efforts and evaluate the feasibility of
taping a video about Moorpark City government.
3. Implement Neighborhood Preservation Program.
4. Conduct an Organization and Management Study and prepare an
implementation plan.
5. Analyze potential for franchising of telephone services
providers that provide cable television services.
6. Evaluate feasibility of establishing a teen center.
7. Apply for "Tree City U.S.A." designation after adoption of
Amended Tree Ordinance.
8. Evaluate feasibility of lighting additional parks and
recreation facilities including Arroyo Vista Community Park
(AVCP) multi - purpose court and second softball field, two
basketball courts at Mountain Meadows Park, and proposed
skatepark.
9. Install winter holiday decorations on street light poles at
various locations in the City.
10. Adopt formal traffic policies.
11. Install a compressed natural gas (CNG) pumping station for
City and public use in Moorpark.
12. Conduct an Arbor Day event.
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City Council Agenda Report
Re: Status Report on Goals and Objectives for FY 2003/2004 and
Direction for FY 2004/2005
Page 3
February 11, 2004 (CC Meeting of February 18, 2004)
13. Utility undergrounding projects including Tierra Rejada Road
from Spring Road to easterly city limits.
14. Rental Inspection Ordinance.
15. Expand Arroyo Vista Recreation Center and gym.
16. Work with property owner to improve west City entry.
17. Develop plan for recreational use of detention basin in
Specific Plan No. 1.
18. Electronic message sign.
19. Install traffic signal at eastbound SR 118 Collins Drive /Los
Angeles Avenue off ramp.
20. Work with Historical Society on finalizing a site for its
proposed facility.
21. Develop policies for Arts in Public Places expenditures.
22. Develop guidelines for fine and cultural arts expenditures.
23. Landscaping improvements and signage for Arroyo Vista
Community Park entry.
24. Landscape north side of Poindexter Avenue from Gabbert Road
east to vicinity of Chaparral School.
25. Establish apricot orchard at one or more locations for
community's historical purposes.
26. Evaluate feasibility of establishing a publicly owned,
privately operated equestrian center.
27. Develop program to assist City employees as first -time
buyers to purchase housing in the City.
28. Consider feasibility of pedestrian bridge on Los Angeles
Avenue (SR 118) in vicinity of Moorpark Avenue.
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City Council Agenda Report
Re: Status Report on Goals and Objectives for FY 2003/2004 and
Direction for FY 2004/2005
Page 4
February 11, 2004 (CC Meeting of February 18, 2004)
29. Consider feasibility of pedestrian bridge over Poindexter
Avenue and Union Pacific Railroad (UPRR) from Specific Plan
No. 1.
30. Upgrade Community Center kitchen facilities.
31. Construct a second lighted basketball court at College View
Park.
32. Develop recommendations for public art at Arroyo Vista
Recreation Center and College View Park.
33. Evaluate feasibility and cost for modifying traffic signal
pedestrian crossing devices for use by vision impaired and
physically disabled persons as well as upgrading to include
time display.
34. Evaluate feasibility of landscaping remaining portion of
Monte Vista Nature Park and adjacent properties with native
vegetation.
35. Evaluate feasibility of relocating the Metrolink layover
facility.
Item No. 3 can be deleted since the Council's recently adopted
Code Compliance Work Program addressed it, and Item Nos. 13 and
21 can be deleted since they were incorporated as part of Council
adopted Objectives G.21 and G.3., respectively.
From the above list of Potential Objectives, I recommend Council
consideration for items 8., 15., 16., 18., 27., 30., 34., and 35.
to be incorporated as objectives for FY 2004/05.
At the present time, staff has included nine (9) additional
objectives for consideration as follows:
1. Underground existing electrical lines on north side of New
Los Angeles Avenue in the vicinity of the Arroyo Simi
Bridge. (CE)
2. Prepare plan for merging of Public Works Director and City
Engineer positions and responsibilities. (CM, CE & PW)
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City Council Agenda Report
Re: Status Report on Goals and Objectives for FY 2003/2004 and
Direction for FY 2004/2005
Page 5
February 11, 2004 (CC Meeting of February 18, 2004)
3. Evaluate funding sources and priorities for undergrounding
of utility lines throughout the City. (CE)
4. Prepare conceptual design and preliminary construction cost
estimates for North Hills Parkway from Los Angeles Avenue
(SR 118) east to the extension of Spring Road. (CE)
5. Prepare environmental document for the SR 23 and SR 118
grading and construction within Specific Plan No. 2. (CD)
6. Evaluate feasibility of providing for a City sponsored
network for wireless internet access throughout the City.
(AS & ACM)
7. Initiate a Community Emergency Response Team (CERT). (ACM)
8. Develop Technology Master Plan to include standards and
replacement schedules for computer hardware and software and
communication systems. (AS)
9. In conjunction with the Ventura County Watershed Protection
District, prepare conceptual plans and evaluate potential
funding for Arroyo Simi improvements determined necessary by
the FIRM update. (CE)
STAFF RECOMMENDATION:
Direct staff as deemed appropriate.
SK:db
Attachments:
• Approved Mission Statement, Priorities, Goals and Objectives
for FY 2003/2004
• Mission Statement, Priorities, Goals and Objectives for FY
2003/2004 Listed by Department
S: \City Manager \Everyone \ccagenda \Goals and Obj Status Rpt 0218 2004.doc
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