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HomeMy WebLinkAboutAGENDA REPORT 2005 0720 CC REG ITEM 09ATO: FROM: DATE: ITEM q • A. MOORPARK CITY COUNCIL AGENDA REPORT Honorable City Council Hugh R. Riley, Assistant City Manager July 14, 2005 (CC Meeting of 7/20/05) CITY OF MOORPARK, CALIFORNIA City Council Meeting Of 7- 9 0 -ap10,; ACTIONAIgpdU..P d 1?r BY: / SUBJECT: Consider Approval of A Promotion Project for the Moorpark Mammoth Discovery BACKGROUND On March 29, William Lyons Homes, Inc. discovered a nearly complete, fully fossilized skeleton of an ancient Mammoth (Archidiscodon Meridionalis or Southern Mammoth) during preliminary grading operations for their new 250 -home residential development in Moorpark. To preserve the fossils, the developer followed the Paleontological Resources Salvage Plan approved by the City of Moorpark last year. The plan requires daily on site inspections by a qualified paleontologist and gives the City the option to retain ownership of the find. On April 20, the Moorpark City Council elected to maintain ownership of the fossils in order to have some influence and control of the ultimate disposition of the discovery. Currently there are no plans to fully reconstruct the skeleton. The promotion program outlined below includes preparing some replicas of some of the fossils for display in Moorpark. William Lyons Homes' obligations conclude when the identification, cleaning and stabilizing of the fossils is complete in about three months. Some of the fossils will be left in the plaster jackets that were made during the excavation process. Following that process, the fossils can be stored at the Museum of Natural History of Los Angeles County and made available for further study by arrangement with the City and the Museum. 000191 Honorable City Council July 14, 2005 Page 2 DISCUSSION Staff has developed a plan and obtained cost proposals for a promotional project designed to enhance and maintain public interest in the discovery as well as to provide material and training for the public schools. The Project includes the following elements: 1. Acquisition of an original painting depicting the Moorpark Mammoth in a prehistoric setting with as much scientific authenticity as possible. Obtain a copyright for the likeness upon which future images of the mammoth will be based. The Artist's proposal is attached as Attachment 1. 2. Produce and market a series of promotional items based on the graphic likeness that can be sold to create revenue to support the program. Examples might include, T- shirts, mugs, posters, dolls /statues, etc. Cost proposals for specific promotion materials have not been obtained. The budget request is based on the recent experience of the Parks, Recreation, and Community Services Department. 3. Prepare a Special Event Display including fossil reproductions in four custom made display cases, video /audio presentation, posters, and handouts with written material, etc. This display material would be available for Country Days on October 1, 2005 and subsequent festivals such as the 3rd of July Celebration, and other community events in or outside Moorpark. 4. In partnership with the Moorpark Unified School District, develop a Pilot Education and Teaching Aid Package for use by local and area public schools including video footage, art, fossil replicas and written material. A more detailed description of the Education Package is attached as Attachment 3. A proposal for the Event Display and Pilot Education Package was obtained from Amueseum, an educational services and special event design and production firm. The proposal is attached as Attachment 2. Project Costs: The known or estimated costs for the elements of the program are: 000192 Honorable City Council July 14, 2005 Page 3 1. Original Painting a. Art work- $2,000 b. Research /Legal expense $ 700 SUBTOTAL $ 2,700 2. Promotional Items - (Estimated initial costs) $ 5,000 3. Special Event Display - Specimen castings $5,000* Materials for 4 Display Cases $ 800 Text Panel Development $ 800 4 -Page Exhibit Guide $ 800 SUBTOTAL $7,400 *Additional quotes for these are being obtained 4. Education Teaching Aid Package - With $6,000 funding match from Moorpark Unified School District. $ 6,000 (SEE ATTACHMENT 3 for Detail) TOTAL $21,100 Project Support and Revenue: Staff believes the revenue from sales of promotional items and fees for the Teaching Aid (for Non -local schools), and private donations of cash and in -kind services will largely off -set the costs for the program. The Moorpark Unified School District has been asked to provide matching grant funds for 50% of the $12,000 cost for the Education Teaching Package. The City Council is requested to provide the remaining 500 of this cost. Community Benefit: Benefits to the Moorpark Community include: 1. Community pride and sense of ownership shared by Moorpark Citizens 2. Program is a positive promotion for Moorpark 000193 Honorable City Council July 14, 2005 Page 4 3. Notoriety as the location of this very significant discovery as a visitor attraction 4. Name association for Moorpark within the scientific and academic community for this discovery S. Increased interest and attendance at community events. 6. Educational resource for public schools and Moorpark College 7. A step for the preservation and appreciation of Moorpark's history and geologic heritage 8. Involvement with other area, regional and state -wide events such as the Mammoth Festival in Port Hueneme, Mammoth Lakes, etc STAFF RECOMMENDATION (Roll Call Vote) 1. Approve Promotion Project for the Moorpark Mammoth Discovery. 2. Adopt Resolution No. 2005 - Amending the Fiscal Year 2005/2006 Budget. Attachments: 1. Artist Proposal 2. Amuseum Proposal 3. Pilot Education Program 4. Resolution No. 2005- 000194 ATTACHMENT 1 To: Moorpark City Council From: Jan Mecklenburg; PO Box 689; Trabuco Canyon, CA 92678; (949- 216 -9822) Subject: Mammoth Painting This document refers to the painting of the "Moorpark Mammoth" found in the City of Moorpark, Spring 2005. The sole artist, Jan Mecklenburg, shall paint a portrait likeness of the prehistoric animal with the consultation of Mark Roeder, paleontologist; and the final approval of Dr. George Thomas Jefferson, whose expertise on mammoths is prominent in North America. As of this date of June 15, 2005, it is agreed between the artist and Hugh Riley, Assistant City Manager of Moorpark, that the pose previously presented by the artist is accepted and subject to change by expert advice. THE TUSKS remain in some question because they splay outward form the mammoth's chest and this needs to be more defined on the completed painting. The head position may be changed to accommodate the drawing of the tusks. THE TRUNK will be made the length experts agree upon. At present the drawing appears to have a trunk that is too short. THE TOENAILS will vary in number from front to back as so decided by the experts. African and Indian elephants have differing toe nails. THE BACK HUMP will possibly be rounded but adjusted by experts. THE EARS, thought to be large because it is a southern mammoth who needed its ears for cooling. However, the size may be adjusted by experts. THE SKIN, while having some hair, appears to have had many wrinkles to accommodate living in a hot environment. GESTURE OF THE TRUNK, showing hope and query, is documented. More outstretched the trunk would show anger. THE FLATLANDS SETTING has been determined by the paleontologist. He has requested a shallow lake and a distant MOUNTAINOUS BACKGROUND. There is the possibility of a volcano or two. That idea is being checked. VEGETATION is determined by the paleontologist who has consulted with paleobotonists. OTHER ANIMALS such as the saber - toothed cat, the stilt - legged llama, ancient camel, sloth, native horse and possible birds are being considered for the edges and far distance of the painting. These prehistoric animals are subject to an early time line before the ice ages and will be placed to show the Epoch within which the southern mammoth lived. So far as possible they shall not detract from the loneliness of the lost Moorpark Mammoth. PHYSICAL QUALITIES OF THE PAINTING are agreed as follows. A canvas three to four feet tall and four to six feet in length shall be stretched and covered with gesso. This will done in a way to make the final painting smooth for photo reproduction and as artistic as need be for placement in the city hall. In order to maintain color longevity oil paints will be used. A non - reflective protective coating will be applied when the painting is completed. ARTISTIC LICENSE will be taken to emphasize a rainy season since it is presumed the Moorpark Mammoth was consumed in mud. Instead of the traditional light gray that she probably was, the Moorpark Mammoth will have the reflective afterglow of a rainstorm whether golden or purplish, etc., to be determined by the artist. The sky is planned to appear expansive and empahsize the animal's loneliness. The distant landscape, the accessory animals, the vegetation and the reflective pond will also take on the glow from the sky. If possible, rays of sunlight through falling rain will appear illuminate the mammoth. 000195 ARTISTICALLY detail is important; accuracy assumed; contrast between light and dark will be necessary to accommodated reproduction. Knowing that a printer can digitally change any painting from full color, to bicolor, to black and white, etc., this portrait of the Moorpark Mammoth will be in full color. It will be painted realistically. WHEN THE PAINTING IS "FINISHED" it will be taken to Anza Beraggo Museum where George McDaniel, a leading North American Expert on mammoths, will examine and criticize it. Jan will adjust the painting to accommodate his suggestions. Upon Completion the painting may be accepted by the City of Moorpark for the price of $2,700. It may also be refused if the council finds it undesirable. However, no photos or copies of the painting may be made until it has been purchased as it will be considered an infringement of the Artist's copyright. However, after payment is made to the artist the copyright will be transferred to the new owners. This copyright transference shall be considered a gift of the artist and all proceeds gained from the copyright shall be used by the City of Moorpark to further the study and promotion of our ancient earth. With Gratefulness and Anticipation, Jan Mecklenburg, Artist June 15, 2005 000196 Amuseum Presents a proposal to The City of Moorpark, California For Development of a Special Events Package and Pilot Education Program Related to the Moorpark Mammoth July, 2005 Amuseum 488 Heather Leigh Lane Cordova, TN 38018 901.309.94ol abdouchc @bellsouth.net ATTACHMENT 2 00019'7 INTRODUCTION The recent discovery of a mammoth near Moorpark made news and history locally and across the nation. The nearly intact specimen was recovered successfully, and now work is being carried out in a lab to uncover many of its secrets. Lest the public's interest in and memory of the project diminish, Moorpark has both a present challenge and opportunity to keep the mammoth "alive" and continue to pay benefits to the community. It is here that Amuseum, a privately operated educational services and special event design and production firm can make a significant contribution. Initially, we propose a two -part project to sustain and enhance the story of Moorpark's own prehistoric hero. • A portable exhibit and activity package designed to highlight the mammoth discovery at special events; and • a pilot education program for community schools. Both of these strategies will be described in detail in following sections. Considerations to keep in mind throughout: 0 This is the first phase of an ever - evolving opportunity. Because most of the Moorpark Mammoth specimen will not be sufficiently prepared for public exhibition for some time to come, and indeed even its final disposition to be decided, Amuseum has employed steps to assure that featuring the Moorpark Mammoth will proceed seamlessly and rapidly. • The initial budget proposed for the project is such that both parts of the project will complement each other and even have an economy- minded double duty function. That is, components of each will support both. • The timetable for completion of the project will coincide with the Country Days Festival, a community event in early October and with the early weeks of the academic year. • The project is modular. Amuseum will provide the fundamental structure and components, allowing the City to add its own components, as desirable and available. 111 •: SPECIAL EVENTS PACKAGE The special events package will be used at local community festivals; serve as a temporary exhibit at off -site venues (libraries, community colleges, etc). It can also be used for showcases at regional, state and national meetings of government officials and used for other occasions the City deems appropriate or important. The specimens featured in the package are not intended to substitute for any permanent exhibit of the Moorpark Mammoth itself. With one exception -- an original cast of one of the Moorpark Mammoth's plaster jackets -- the use of locally - available, off - the -shelf specimens is economical, compensates for the lack of prepared and available elements of the Moorpark specimen and allows us to comply with the project timetable. Also using the package as an important component of the pilot education program will keep the material in circulation rather than in storage. The off - the -shelf approach has another value: rapid duplication should the City see a need or value to duplicate the package. Specimen casts will be housed shipped and exhibited in specially designed cases. Text panels will be affixed to the inner lids of the cases, so when opened, the specimens will be fully exhibited and can even be removed for a hands -on visitor experience, as desired. The portable cases will also fit easily on standard 8 -foot tables. We recommend that local carpentry services be used to construct the cases to our specifications. A four -page guide (to be printed on 11 x 17 inch paper with a single fold) will be developed as an exhibit handout to accompany the exhibit. Each exhibit case will have a theme: •The Moorpark Mammoth's Ice Age Neighbors - Skulls of saber toothed cat, peccary and Western horse. (These animals are featured in the mammoth book). • Tooth Comparison - Moorpark Mammoth's fossil tooth is compared to one each from a woolly mammoth, Columbian mammoth, mastodon and a modern elephant. • Big and Small - A massive Columbian mammoth femur is compared to tiny microfossils. The case will also exhibit selected excavation and lab tools. 000199 • Original cast of a plaster jacket with foot and other bones of the Moorpark Mammoth, together with cast of bones from a modern elephant foot and a cast of a footprint of a Columbian mammoth. PILOT EDUCATION PROGRAM The pilot education program will be an initial effort to introduce and test the use of the Moorpark Mammoth as a context for teaching and learning. The three elements of this program will be • a brief story of the Moorpark Mammoth in illustrated book form, not to exceed 20 pages; • a companion hands -on activity book, not to exceed 20 pages for teachers and students; and • a kit of specimens and other resources from the special events package to augment both the above elements We have already developed several activities in the Earth, Life and Physical Sciences, a series of "Mammoth Math" and Language Arts activities that include debates and creative writing. All of these have been used successfully in schools and other venues. The activities include: • Look Mom: There's a Mammoth in Moorpark (about excavation and mapping) • Truth from Teeth (about tusks and molars) • Mammoth Rescue (using simple machines - levers, pulleys, inclined planes.) • Mammoth Mass Conversion (measuring math equivalents) • Mammoth Morphology (comparing several species /species diversity) • Mammoth Migration (about geography, climate and biological distribution)* • Step on It (about the unique mathematical relationship between elephantine foot circumference and height)* • Microfossil Detectives (a lab simulation about the importance of microfossils using pastas as specimens)* • Capture a Mammoth -- on a Cave Wall (depicting mammoths in prehistoric art)* • The Great Mammoth Debate (formal debate methods applied to three theories of mammoth extinction) • How Old Are You? (about methods to determine the ages of ancient and prehistoric objects -- artifacts and specimens) * 000200 NOTE: Asterisks on the latter activities indicate that these are not presently in print form, thereby requiring development for users. These can be adapted to Moorpark's specific case and taken to new levels, with new activities added. We propose packaging activities initially in print form only. Specimens from the special events package will serve as a lending collection (the double duty effect) - in a kind of "mammoth trunk" that also includes activity plans and multimedia resources for teachers to use in the classroom. In successive phases of development, these could be formatted for online application. The combination will provide the greatest user reach and penetration. Future additions to the education program could include activities for elementary schools, student field trips to a permanent exhibit venue or even a hands -on experience at the excavation site if it is restored, outfitted properly and approved by the landowner(s)/developers. All elements of the pilot education program will be developed to address California Education Standards in a host of subject areas. We recommend that the print materials be offered at no charge to local schools i.e. those within the Moorpark USD, but sold to other schools and education providers as a cost - recovery strategy. Education experts are convinced that the most effective way to help teachers feel comfortable using new materials in the classroom is to demonstrate and practice with them. This strategy has been much more successful in the adoption of materials than simply distributing them without training. Therefore we will offer a one -day workshop staff development for middle school teachers in the Moorpark USD. We will work directly with the two middle schools to carry out this initiative, as most of the current activities are targeted at grades 6 -8. 000201 PROJECT TIMETABLE AND FUNCTIONS Amuseum will assume the overall management of the project. July 2005 • Development begins on new educational activities • Draft of Moorpark Mammoth Book completed and sent to City for review, rewrite based on review Early August • Delivery of cast specimens from Valley Anatomical Preparations • Cases constructed Mid -late September • Printing and copying of project- related materials • Orient personnel who will staff the Country Days Festival in October • Conduct one -day staff development workshops for teachers in each of the middle school in the Moorpark USD. October • Country Days Festival 000202 PROJECT BUDGET Special Events Package Specimen casts $5,000.00 Materials, 4 portable tabletop exhibit, shipping & storage cases @ 200.00 /case 800.00 Text panel development 800.00 4 -page exhibit guide 800.00 Subtotal $7,400.00 ** Pilot Education Program Formatting existing educational activities $400.00 Developing new activities 5 days 2,000.00 Book 2,000.00 Illustrations 6 @ 150 900.00 Reference materials 100.00 Copying- binding, story & educational activity books 3,500.00 Subtotal $8,900.00 Task - related Travel August Round trip airfare, Memphis -Los Angeles 550.00 Ground transport rental 150.00 4 days per diem @100 400.00 Supervision, exhibit case construction $1,600.00 September Round trip airfare, Memphis -Los Angeles $550.00 000203 Ground transport rental 150.00 4 days per diem @100 400.00 One day orientation for festival staff 400.00 2 one day workshops for middle school teachers ann nn Subtotal $5,000,00 ** GRAND TOTAL $21,300.00 ** Grant funding through the Moorpark USD should be considered as a strategy to reduce the City's ultimate overall investment. 000204 Amuseum's Experience and Qualifications Amuseum is a privately owned and operated educational services and special event design and production firm. The firm combines interests and passions for the environment, high performance teaching and learning, writing, arts, style and design and travel. Amuseum brings the highest value to its clients through its products and services. Diverse in its range of capabilities, Amuseum offers services to many communities of clients, customized for the intended education or design purpose. Amuseum has a record of achievement in many arenas. In our two years of operation, we have developed or consulted on no less than three large -scale projects for just one of our clients - Discovery Science Center (DSC) in Santa Ana. First we developed a realistic simulation of a fossil excavation for DSC's "Making the Grade" program. It involves students in all steps of the scientific process, from prospecting to excavation to lab work to "final" assembly of skeletons of prehistoric animals. Next we consulted on a summer exhibit in 2004 that featured California sea monsters, many of which were prehistoric. We are presently consulting on a permanent interactive exhibit that features anatomy and physiology in the context of dinosaurs. The collective experience of Amuseum staff and collaborators has produced events such as an annual "Mammothfest" at the Page Museum and has inspired the development of special exhibits on mammoths that premiered at one of the Mammothfests. Recent and present clients include • Manhattan Beach Unified School District • Palos Verdes Unified School District • San Gabriel Unified School District • California Department of Fish and Game • Natural History Museum of Los Angeles County • Discovery Science Center, Santa Ana • Bowers Museum of Cultural Art, Santa Ana • Land Rover, Newport Beach • Cordova Library, Cordova, TN 000205 Professional Biographical Statement Curtis D. Abdouch Amuseum's founder and president, Curt Abdouch, is a professional naturalist, environmental educator and writer with over 35 years' experience. His museum and wildlife conservation work and travel have led him to many countries on the planet and have solidified his affinity for and expertise in exotic places, wildlife and the outdoors. Amuseum reflects and fuels these passions. He is former Administrator of the George C. Page Museum of La Brea Discoveries in Los Angeles at the world famous La Brea Tar Pits. His professional career began in nature centers, one of which he founded and directed. He served on the editorial staff of Ranger Rick's Nature Magazine while with the National Wildlife Federation (NWF) in Washington, DC (during which he won an award from the Educational Press Association of America, EDPRESS). Ultimately he served as NWF's Director of Member Programs. He has served on staff and faculty at both the University of California Irvine and the University of Southern California. He has successfully completed many wildlife conservation education and training assignments for governments in developing countries ranging from Egypt to Botswana and India to Malaysia. Mr. Abdouch has been recognized for his achievements by local, state and national wildlife, education and editorial organizations. Mr. Abdouch is completing a book that describes how people can effectively integrate wildlife replicas into their home or office interior design and decor. He has also been credited for the designation of two National Recreation Trails for the U.S. National Trails System. 000206 Book Synopsis THE MAMMOTH OF MOORPARK: BIG M The last thing anyone expected to encounter on a 350 -acre site for a future housing community near Moorpark, California was a visitor from the prehistoric past. A very large visitor. California is not well known for dinosaurs, but mammoths are another story. And that's what this story is all about. Numerous mammoths have been discovered and recovered throughout the world. Many of these discoveries have been celebrated in museum exhibits, television documentaries, movies and print media. But the story of BIG M is different, and the ways we tell it are too. Here's why. The specimen itself is believed to be a female Southern Mammoth, Archidiskodon meridionalis, a genus far older than the more recent and common mammoths in North America, the Woolly, Mammuthus primigenius and the Columbian, Mammuthus columbi. This fossil specimen is rare, based on its location, age, completeness and condition. Unlike its successors, it pre -dates human presence on the continent as well. The first three chapters (The Last Long Journey, Storm of Doom and BIG M's Post Mortem) tell a plausible story of BIG M's last day of life, based on the evidence she provides. They include the mammoth's features and adaptations, encounters with other forms of life that share her Pleistocene environment, an account of a storm that ultimately deals her a fatal blow and the process of her fossilization. The next chapter, Free Again, Free at Last, takes notes from field journals of paleontologists (including those of the co- author, the lead paleontologist on -site) who completed the excavation. BIG M's Unsolved Mysteries poses remaining questions about the specimen. For example, why was she alone? Females normally live together in closely bonded groups, communally caring for young and youthful members of the herd. Few books cover the relationship between the remains of the main specimen and those of other, smaller life forms (teeth, claws, pollen grains, tiny bones, hair, grass and leaf fragments) that often surround it. This book does. In Mammoths, Matrix and Microfossils, we look at the 00020'7 relatively recent practice of sorting microfossils out of the surrounding sediments -- soil, sand, gravel and ash -- the matrix. Microfossils can hold many clues about the climate and the specific ecosystem. After telling BIG M's story, we journey worldwide to other famous - and named - specimens such as the Nebraska State Fossil; the mammoths of Pit 9 at the La Brea Tar Pits in Los Angeles, California; the Jarkov Mammoth in Siberia, and Dima, the baby in Russia, in a chapter entitled Famous Fossils. Mammoths and Mankind, the final chapter, shows prehistoric and modern humans' relationships with mammoths. It gives examples of ways, both practical and spiritual, in which people interacted with mammoths for food, fiber, shelter and art. It also shows that mammoths were not always on the losing end of the relationship. The book will be generously illustrated with original art and will feature photographs, maps and other documents related to the Moorpark Mammoth excavation. 000208 PILOT EDUCATION PROGRAM MOORPARK MAMMOTH DISCOVERY The Moorpark Mammoth, Pilot Education Program will be an initial effort to introduce and test the use of the Moorpark Mammoth as a context for teaching and learning. The three elements of this program will be: • a brief story of the Moorpark Mammoth in illustrated book form, not to exceed 20 pages; • a companion hands -on activity book, not to exceed 20 pages for teachers and students; and • a kit of specimens and other resources from the special events package to augment both the above elements Certain materials and activities have already been developed that may be used in the program. These include activities in the Earth, Life and Physical Sciences, a series of "Mammoth Math" and Language Arts activities that include debates and creative writing. All of these have been used successfully in schools and other venues. The activities include: • Look Mom: There's a Mammoth in Moorpark (about excavation and mapping) • Truth from Teeth (about tusks and molars) • Mammoth Rescue (using simple machines - levers, pulleys, inclined planes.) • Mammoth Mass Conversion (measuring math equivalents) • Mammoth Morphology (comparing several species /species diversity) • Mammoth Migration (about geography, climate and biological distribution)* ATTACHMENT 3 000209 • Step on It (about the unique mathematical relationship between elephantine foot circumference and height)* • Microfossil Detectives (a lab simulation about the importance of microfossils using pastas as specimens)* • Capture a Mammoth -- on a Cave Wall (depicting mammoths in prehistoric art)* -Mammoth Game (an overall knowledge assessment activity) * • The Great Mammoth Debate (formal debate methods applied to three theories of mammoth extinction) • How Old Are You? (about methods to determine the ages of ancient and prehistoric objects -- artifacts and specimens) * NOTE: Asterisks note those items that are not presently in print form, thereby requiring development for users. These materials and activities can be adapted to Moorpark's specific case and taken to new levels, with new activities added. We propose packaging activities initially in print form only. Specimens from the special events package will serve as a lending collection (the double duty effect) - in a kind of "mammoth trunk" that also includes activity plans and multimedia resources for teachers to use in the classroom In successive phases of development, these could be formatted for online application. The combination will provide the greatest user reach and penetration. Future additions to the education program could include activities for elementary schools, student field trips to a permanent exhibit venue or even a hands -on experience at the excavation site if it is restored, outfitted properly and approved by the landowner(s) /developers. All elements of the pilot education program will be developed to address California Education Standards in a host of subject areas. The print materials be offered at no charge to local schools i.e. those within the Moorpark Unified School District (MUSD). Materials could be made 000210 available to other school districts at cost or as required by the provisions of applicable grant funding. Education experts are convinced that the most effective way to help teachers feel comfortable using hew materials in the classroom is to demonstrate and practice with them. This strategy has been much more successful in the adoption of materials than simply distributing them without training. Therefore we will offer a one -day workshop staff development for middle school teachers in the MUSD. The City's Program Consultant would work directly with the Flory Academy of Sciences and Technology, Chaparral, and Mesa Verde Middle Schools carry out this initiative, as most of the current activities are targeted for grades 6 -8. Pilot Education Program Budget Formatting existing educational activities - $ 400.00 Developing new activities 5 days - $ 2,000.00 Book development - $ 2,000.00 Illustrations 6 @ 150 - $ 900.00 Reference materials - $ 200.00 Copying- binding, story & educational activity books - $ 3,500.00 Subtotal - $ 8,900.00 Task - related Travel- Consultant (2 trips) Round trip airfare, Memphis -Los Angeles $ 1,100.00 Ground transport rental 300.00 8 days per diem @100 800.00 2 - one day workshops for middle school teachers 800.00 Subtotal - $ 3,000.00 TOTAL $ 12,000.00 000211 MOORPARK 799 Moorpark Avenue Moorpark, California 93021 (805) 517 -6200 July 13, 2005 Frank DePasquale, Ph.D. District Superintendent Moorpark Unified School District 5297 Maureen Lane Moorpark, CA 93021 RE: Moorpark Mammoth Pilot Education Program Dear Frank: As you may be aware the City Council is considering a proposed Community Promotion Project for the mammoth fossils discovered on March 30, 2005. The project as proposed includes a Pilot Education component for the presentation of the information to the public schools as described in the attached program description. The City would like to invite the District to participate in this exciting project. The program, as envisioned, would be designed to target the middle school grades, however this would be subject to the District's decision. The initial cost for the program material development and associated administrative costs is $12,000. We have been advised by District staff that there may be some grant funding available to the District that could be used as a 50% match of the City' s funds to provide this program. We plan to present the project proposal to the City Council on July 20. We would appreciate any comments you may have about the program, as well as, an expression of interest by the district to participate in its development. 000212 40 PATRICK HUNTER CLINT D. HARPER ROSEANN MIKOS KEITH F MILLHOUSE JANICE S. PARVIN Mayor Mayor Pro Tem Councilmember Councilmember Councamember Frank DePasquale, Ph.D. July 13, 2005 Page 2 Please call me at (805) 517 -6215 if you have any questions about the Mammoth Promotion Project or the Pilot Education Program. Sincerely, Hugh R. Riley Assistant City Manager cc: Steven Kueny, City Manager Enclosure: Program Description- Moorpark Mammoth Pilot Education Program 000213 RESOLUTION NO. 2005 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MOORPARK, CALIFORNIA, AMENDING THE FY 2005/2006 BUDGET TO ALLOCATE FUNDS FOR THE PROMOTION OF THE " MOORPARK MAMMOTH" WHEREAS, on June 15, 2005, the City Council adopted the budget for Fiscal Year 2005/2006; and WHEREAS, on March 31, 2005, the fossils of an ancient mammoth were discovered in Moorpark; and WHEREAS, on April 20, 2005, the City Council decided to claim ownership of the mammoth fossils; and WHEREAS, on July 20, 2005, the City Council adopted a program to promote the mammoth fossils and educate the public about the find; and WHEREAS, a budget amendment is required to fund this program. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF MOORPARK DOES HEREBY RESOLVE AS FOLLOWS: SECTION 1. That a budget amendment in the amount of $21,1000 from the General Fund, as described in Exhibit "A" attached hereto, is hereby approved. SECTION 2. The City Clerk shall certify to the adoption of this resolution and shall cause a certified resolution to be filed in the book of original Resolutions. PASSED AND ADOPTED this 20th day of July, 2005. ATTEST: Deborah S. Traffenstedt, City Clerk Attachment: Exhibit "A" Patrick Hunter, Mayor ATTACHMENT 4 000214 EXHIBIT A BUDGET AMENDMENT FOR GENERALFUND FY 2005 -06 FUND ALLOCATION FROM: Fund Account Number Amount General Fund 1000 -5500 $ 21,100.00 $ 21,100.00 $ 21,600.00 Total $ 21,100.00 DISTRIBUTION OF APPROPRIATION TO EXPENSE ACCOUNTS: Account Number Current Budget Revision Amended Budget 1000.2120.0000.9240 $ 500.00 $ 21,100.00 $ 21,600.00 Total $ 500.00 1 $ 21,100.001 $ 21,600.00 Approved as to Form: 42 v 000215