HomeMy WebLinkAboutAGENDA REPORT 2019 1218 REG CCSA ITEM 10KCITY OF MOORPARK, CALIFORNIA
City Council Meeting
of December 18, 2019
ACTION Received and filed report. BY
B.Garza.
K. Consider Recreation Programs Cost Recovery Summary Fiscal Year 2018/19.
Staff Recommendation: Receive and file report. (Staff: Jeremy Laurentowski)
Item: 10.K.
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: Honorable City Council
FROM: Jeremy Laurentowski, Parks and Recreation Director
BY: Stephanie Anderson, Recreation Services Manager
DATE: 12/18/19 Regular Meeting
SUBJECT: Consider Recreation Programs Cost Recovery Summary Fiscal Year
2018/19
BACKGROUND
On January 18, 2012, the City Council approved the Recreation Programs and Services
Cost Recovery Policy (Policy). Although the Policy was revised in 2016 to include
certain Active Adult Center programs and was renamed “Recreation and Active Adult
Programs and Services Cost Recovery Policy”, this report include s only those programs
operated by the Recreation Division.
The Policy defines costs, revenue sources, program categories, and recovery levels.
Costs currently reported include direct costs (costs charged to the programs ’ line item
budget and part-time staff costs) and indirect costs (full-time staff costs and Recreation
Division overhead costs such as facility use and general department supplies.)
Each program offered by the Recreation Division is assigned a program category,
based on factors including type, purpose, and program structure. Program categories
are each placed into a recovery level. There are five recovery levels, ranging from level
1 (high subsidy) to level 5 (minimal subsidy). The Policy establishes both the minimum
cost recovery and target cost recovery requirements for each program category. Both
the minimum and target amounts are noted in the cost recovery summaries in this
report.
Programs are expected to reach their minimum recovery goal within a period not-to-
exceed one year. Programs that are unable to meet the minimum cost recovery will be
reviewed for consideration of appropriate action, including restructuring or eliminating
the program. The City Manager is also authorized to exclude individual programs from
the requirements of the Policy.
The Policy requires annual reporting to the Parks and Recreation Commission and
Moorpark City Council, including whether programs met their cost recovery goals.
Item: 10.K.
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DISCUSSION
This report serves as a financial summary of Recreation Division programs for the fiscal
year 2018/19. The seasons included are Summer 2018 (June through August), Fall
2018 (September through November), Winter 2019 (December through February), and
Spring 2019 (March through May). This report was presented to the Parks and
Recreation Commission at their December 2, 2019 meeting.
Included in this report are brief narratives for each program; financial summaries for
each program, including comparison figures from the prior two fiscal years; a summary
listing of programs based on their status of meeting cost recovery goals; and staff
recommended action plans for those programs not meeting their minimum recovery
goals. All figures in this report are rounded to the nearest dollar. The full-time staff
costs for the 2018/19 fiscal year programs are estimated based on the percentage of
staff time spent on each program. It should be noted that revenue figures are derived
primarily from RecTrac recreation software reporting, and may not directly correlate with
figures from Tyler Incode.
While this report analyzes programs individually based on the program category, staff
recognizes the need to view the programs offered comprehensively and in relation to
each other. Staff intends to develop a new Parks and Recreation Master Plan (the
current one is several years old) which will achieve this, as well as provide analysis that
will be useful in modifying, adding, or eliminating individual programs to increase the
overall success of recreation programming.
COST RECOVERY GOAL SUMMARY
Programs meeting target
cost recovery goal
Programs meeting minimum
cost recovery goal
Programs not meeting
minimum cost recovery goal
Recreation Classes
3rd of July Fireworks
Extravaganza
Breakfast with Santa
Community Yard Sale
Easter Egg Hunt
Haunted High Street
Holiday Movie Marathon
Moorpark Has Talent
Movies in the Park
Multicultural Arts Festival
Skate Nights
Summer Camp Out
Teen Events
Youth Running Club
Adult Basketball League
Adult Softball League
Camp Moorpark
Youth Basketball League
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RECREATION PROGRAM NARRATIVES AND FINANCIAL SUMMARIES
3RD OF JULY FIREWORKS EXTRAVAGANZA
The 3rd of July Fireworks Extravaganza continues to be Moorpark’s signature event.
The event took place on Tuesday, July 3, 2018 beginning at 4:00 p.m. at the Arroyo
Vista Community Park. The admission fee to the event was $5.00 per person. Children
under five were admitted free of charge. Live entertainment included the 80’s tribute
band The Molly Ringwald Project and Raymond Michael’s Elvis tribute . Additionally, the
City’s 35th year anniversary and Arroyo Vista Community Park’s 25th year anniversary
were celebrated at the event. Special activities included a vintage plane flyover by the
Commemorative Air Force as well as presentations by, and an encampment of,
Revolutionary War re-enactors. The event also featured food booths, games and
attractions, and the presentation of the American flag.
The fireworks display was provided by Pyroengineering. Parking and traffic egress
plans which were instituted several years ago continue to be successful. Direct costs
and full-time staff costs were higher this year due to the additional anniversary
celebration activities.
Event attendance was consistent with prior years, with approximately 12,000 people at
Arroyo Vista Park. It is estimated that several thousand more viewed the display from
neighboring parks and shopping centers. Overall, the event ran smoothly.
Fireworks Extravaganza Financial Summary FY 18/19 FY 17/18 FY 16/17
Attendance (approx.) 12,000 12,000 13,300
Revenue $61,710 $64,225 $71,246
Direct Costs $60,948 $49,185 $55,458
Gross Profit / (Loss) $762 $15,039 $15,788
Indirect Costs
F/T Staff $23,610 $19,768 $23,855
Overhead Costs $2,290 $1,996 $1,676
Total Costs $86,848 $70,949 $80,989
Net Profit / (Loss) ($25,138) ($6,724) ($9,743)
Cost Recovery summary (Category: Community Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 25% 100%
Percent Division Indirect Costs Recovered 3% 0% 25%
Minimum Recovery Met: Yes
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MOVIES IN THE PARK
The Movies in the Park 2018 summer series included three movies shown at three
different parks within Moorpark: The Sand Lot was shown at Arroyo Vista Park on
June 16; Coco at Poindexter Park on July 21; and The Karate Kid at College View Park
on August 18. Movies began approximately at 8:00 p.m. Pre-movie activities began
each night at approximately 7:00 p.m. and included bounce houses, karate lessons, and
a photo booth (6/16), bounce houses, face painting, and food booths (7/21), and a
karate demonstration, bounce houses, and food vendors (8/18). Annual event sponsor,
Tina Hare & Associates, also provided complimentary candy and snacks for each event.
Jolly Jumps donated use of the bounce houses.
Overall attendance decreased compared to last year. This is due to poor attendance at
the first and last movies. Attendance for the June movie was low, likely due to the
weather which was cold and drizzly. The August movie was also low, which may have
been due to the park location or that the film was not popular enough. Attendance at
the July movie was high, with over 300 people in attendance. For the 2019 season,
events were scheduled at what seem to be the more popular parks. Additionally, only
newer and more popular films will be shown.
Direct costs increased this year due to higher film licensing costs. Full time staff costs
also increased slightly. However, with the implementation of an annual event
sponsorship program, the program met its minimum cost recovery requirement.
Movies in the Park Financial Summary FY 18/19 FY 17/18 FY 16/17
Attendance (approx.) 625 1000 750
Revenue $2,570 $1,356 $282
Direct Costs $4,541 $3,915 $1,788
Gross Profit / (Loss) ($1,971) ($2,558) ($1,506)
Indirect Costs
F/T Staff $7,399 $6,465 $2,756
Overhead Costs $593 $431 $175
Total Costs $12,533 $10,811 $4,719
Net Profit / (Loss) ($9,963) ($9,455) ($4,437)
Cost Recovery summary (Category: Community Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 57% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: Yes
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SUMMER CAMP OUT
The Summer Camp Out is a new event which allowed community members to “camp”
overnight at Arroyo Vista Community Park. The event was held from 6:00 p.m. on
Friday, August 3 through 9:00 a.m. on Saturday, August 4, 2018. The event featured a
BBQ dinner, s’mores, arts and crafts, games, campfire stories, and a pancake
breakfast. The registration fee was $10 advance and $12 late registration. Participants
brought their own tent and camping gear. The event ran smoothly, and staff received
many positive comments from the participants.
Summer Camp Out Financial Summary FY 18/19 FY 17/18 FY 16/17
Enrollment 117 Not offered Not offered
Revenue $1,558
Direct Costs $1,452
Gross Profit / (Loss) $106
Indirect Costs
F/T Staff $8,592
Overhead Costs $280
Total Costs $10,324
Net Profit / (Loss) ($8,766)
Cost Recovery summary (Category: Community Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 1% 0% 50%
Minimum Recovery Met: Yes
HAUNTED HIGH STREET (note: event was Halloween Fest N’ Films in 2016)
Haunted High Street was held for the second time on Wednesday, October 31, 2018
from 5:00 p.m. to 8:00 p.m. on High Street. All activities were free to the public, with the
exception of the carnival. Wristbands were sold for $5.00 for unlimited access to
carnival games and attractions. The event featured the carnival, a haunted house, a
pumpkin patch with arts and crafts, movies at the High Street Arts Center, a costume
contest, a disc jockey, food trucks, and Trunk-or-Treat.
City staff worked closely with several local businesses and organizations, including the
Moorpark City Library, Moorpark Chamber of Commerce, and Lucky Fools Pub, to
produce the event. The event continues to be successful, with very positive feedback
about the event from the community.
Full-time staff costs were significantly less than last year, as recurring events are not as
labor intensive as starting new events. Revenue sources include the annual event
sponsor program, event specific sponsorships, and vendor fees.
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Halloween Event Financial Summary FY 18/19 FY 17/18 FY 16/17
Attendance (approx.) 4,500 4,000 100
Revenue $6,750 $3,310 $1,562
Direct Costs $6,530 $6,551 $2,218
Gross Profit / (Loss) $219.88 ($3,241) ($656)
Indirect Costs
F/T Staff $15,694 $22,310 $8,059
Overhead Costs $2,043 $1,361 $339
Total Costs $24,267 $30,222 $10,616
Net Profit / (Loss) ($17,517) ($26,912) ($9,054)
Cost Recovery Summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 1% 0% 50%
Minimum Recovery Met: Yes
BREAKFAST WITH SANTA
Breakfast with Santa was held on Saturday, December 8, 2018 at the Arroyo Vista
Recreation Center. Three seatings were offered: 7:30 a.m., 8:45 a.m., and 10:00 a.m.
The event featured a pancake breakfast, story time with Santa, arts and crafts, and a
photo opportunity with Santa. Attendance continues to increase, and all seatings filled to
capacity. The event ran smoothly, and staff received many positive comments from
attendees.
Breakfast with Santa Financial Summary FY 18/19 FY 17/18 FY 16/17
Enrollments 311 275 204
Revenue $3,600 $2,710 $1,930
Direct Costs $3,368 $3,104 $3,865
Gross Profit / (Loss) $232 ($394) ($1,935)
Indirect Costs
F/T Staff $4,091 $6,628 $3,874
Overhead Costs $582 $550 $256
Total Costs $8,042 $10,282 $7995
Net Profit / (Loss) (4,441) ($7,572) ($6,065)
Cost Recovery summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 5% 0% 50%
Minimum Recovery Met: Yes
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HOLIDAY MOVIE MARATHON
The Holiday Movie Marathon was held on Saturday, December 22 from 10:00 a.m. to
7:00 p.m. at the High Street Arts Center. Admission was free, with donations accepted.
Over the course of the day, six holiday films were shown. In between films, attendees
could participate in a variety of fun activities including holiday name that tune, a trivia
contest, BINGO, and an ugly sweater contest. The event was well received by the
community and staff received many positive comments from attendees.
Holiday Movie Marathon Financial Summary FY 18/19 FY 17/18 FY 16/17
Attendance 199 228 Not offered
Revenue $262 $34
Direct Costs $170 $64
Gross Profit / (Loss) $92 ($30)
Indirect Costs
F/T Staff $1,645 $1,942
Overhead Costs $310 $229
Total Costs $2,125 $2235
Net Profit / (Loss) ($1,863) ($2,201)
Cost Recovery summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 5% 0% 50%
Minimum Recovery Met: Yes
MOORPARK HAS TALENT
Moorpark Has Talent was held on Friday, March 15, 2019 at 7:00 p.m. at the High
Street Arts Center. Tickets were $10.00 presale and $12.00 at the door. The show
featured 9 acts which were selected through two open auditions (a total of fifteen acts
auditioned). This year’s master of ceremonies was Chrisanne Eastwood. The winners
were violinist Robert Crawford in first place, barbershop quartet Eclectic Mix in second
place, and Innovation Dance Center “Poppins” performance in third place. In addition to
the competing performers, the show included performances by Alias Dance group and
Tang Soo Do University. The event ran smoothly and sold out with 223 tickets sold.
The attendance figures below include both audience and talent show participants.
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Moorpark Has Talent Financial Summary FY 18/19 FY 17/18 FY 16/17
Attendance 254 226 255
Revenue $3,627 $3592 $3,862
Direct Costs $1,876 $1,671 $2,716
Gross Profit / (Loss) $1,751 $1,921 $1,146
Indirect Costs
F/T Staff $5,987 $6,435 $6,068
Overhead Costs $719 $426 $157
Total Costs $8,582 $8,532 $8,941
Net Profit / (Loss) ($4,955) ($4,940) ($5,079)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 26% 0% 50%
Minimum Recovery Met: Yes
EASTER EGG HUNT
The annual Easter Egg Hunt was held on Saturday, April 20, 2019 from 10:00 a.m. to
1:00 p.m. at the Arroyo Vista Community Park. The event featured egg hunts, pony
rides, a petting farm, carnival games with prizes, crafts, and a photo opportunity with the
Easter Bunny. General admission was $5.00 per child, and an all-access pass was
available for $10.00 per child.
Typically this event draws between 400 and 600 children. In 2018, nearly 800 children
participated in the egg hunts. This year, attendance returned close to the normal range,
with 617 children participating in the egg hunts (attendance figures below include
parents and other unpaid attendees). Due to the unexpectedly large attendance last
year which resulted in long lines for the egg hunts and attractions, the egg hunt area
was redesigned to be held on the ball field, and an additional pony wheel and inflatable
attractions were added. While these additions resulted in increased direct costs, the
event continues to meet its minimum cost recovery goal. The event ran smoothly, and
the event modifications were well received by attendees.
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Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 4% 0% 50%
Minimum Recovery Met: Yes
MOORPARK EARTH FESTIVAL & COMMUNITY YARD SALE
This year the Community Yard Sale was incorporated into a larger Earth Festival event.
The Earth Festival featured the Community Yard Sale, free trees, tree trimming
demonstrations, ecologically oriented vendors, live music, and an appearance by
Smokey the Bear. The event was held on Saturday, May 4, 2019 from 8:00 a.m. to
11:00 a.m. at the Arroyo Vista Community Park. Admission was free. Although yard
sale sellers declined (from 41 last year to 27 this year) and overall attendance declined,
the event ran smoothly.
Moorpark Earth Festival Financial Summary FY 18/19 FY 17/18 FY 16/17
Attendance (approx.) 400 1,000 300
Revenue $985 $615 $480
Direct Costs $796 $281 $180
Gross Profit / (Loss) $189 $334 $300
Indirect Costs
F/T Staff $11,498 $3,008 $3,311
Overhead Costs $539 $304 $124
Total Costs $12,832 $3,593 $3,615
Net Profit / (Loss) ($11,848) ($2,978) ($3,135)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 2% 0% 50%
Minimum Recovery Met: Yes
Easter Egg Hunt Financial Summary FY 18/19 FY 17/18 FY 16/17
Attendance (approx.) 1,600 2,000 1,000
Revenue $5,584 $8,650 $4,190
Direct Costs $5,219 $3,193 $3,618
Gross Profit / (Loss) $365 $5,457 $572
Indirect Costs
F/T Staff $8,301 $9,855 $6,882
Overhead Costs $1,090 $1,045 $432
Total Costs $14,609 $14,093 $10,932
Net Profit / (Loss) ($9,025) ($5,443) ($6,742)
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MULTICULTURAL ARTS FESTIVAL
The Multicultural Arts Festival was held for the second time on Saturday, May 18, 2019
from 10:00 a.m. to 3:00 p.m. on High Street. This event replaced the Moorpark Arts
Festival, which had been declining in interest and attendance for a number of years.
The festival featured live performances on two stages, arts and crafts vendors, ethnic
food vendors, a children’s activity area, Moorpark Library activities, and an art show.
Although the first year was enjoyed by attendees and staff received positive feedback,
the Multicultural Arts Festival has failed to grow. Attendance declined significantly, with
less than half the attendance of 2018. Additionally, it was very difficult to secure craft
vendors (only 6 participated) and art show participants (only 3 registered). This may be
due in part to the busy spring season for events in the region, including several on the
same date in neighboring cities (including a new Chalk Art Festival and a Kidz Fest in
Simi Valley, the Strawberry Festival in Oxnard, a Relay for Life and a Safety Fair in
Thousand Oaks, and a Ride for the Red event in Camarillo.)
Full-time staff costs decreased significantly competed to last year, due to less staff effort
needed for a second year event, as well as planning responsibilities transitioning from
the Recreation Services Manager to the full-time Recreation Leader IV.
Although this event meets the cost recovery requirement with the use of annual
sponsorship program funds, it has not been successful in gaining interest in the
community. The event will not be held for the 2019/20 fiscal year, giving staff time to
consider options to produce an arts-focused event that will be of interest to the
community. The event (or a replacement event) will likely be scheduled for Fall 2020.
Multicultural Arts Festival Financial Summary FY 18/19 FY 17/18 FY 16/17
Attendance (approx.) 750 1,750 Not offered
Revenue $5,625 $4,275
Direct Costs $2,785 $3,733
Gross Profit / (Loss) $2,840 $542
Indirect Costs
F/T Staff $8,655 $21,751
Overhead Costs $1,284 $1,274
Total Costs $12,724 $26,758
Net Profit / (Loss) ($7,099) ($22,483)
Cost Recovery summary (Category: Community Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 28% 0% 25%
Minimum Recovery Met: Yes
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SKATE NIGHTS
Skate Nights are a new event held quarterly on the multi-use court at Arroyo Vista
Community Park. The events feature open skating, music, contests, games, and food
vendors. The 2018/19 events included 80’s Skate Night (6/1/18), Neon Skate Night
(9/22/18), Winter Wonderland Skate Night (1/26/19), and Spring Fever Skate Night
(4/6/19). Each event ran smoothly.
Skate Night (4 events) Financial Summary FY 18/19 FY 17/18 FY 16/17
Attendance (approx.) 500 Not offered Not offered
Revenue $767
Direct Costs $1129
Gross Profit / (Loss) ($362)
Indirect Costs
F/T Staff $7396
Overhead Costs $428
Total Costs $8952
Net Profit / (Loss) ($8,186)
Cost Recovery summary (Category: Community Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 68% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 25%
Minimum Recovery Met: Yes
TEEN EVENTS AND VOLUNTEER PROGRAM
Teen events offered this year include three Cupcake Challenge events and a Lip Sync
Battle. The Cupcake Challenges continue to be successful, with 6 teams registering for
each. The Lip Sync Battle was cancelled, as no teens (other than the Teen Council
members) attended. Staff will continue to work with the Teen Council to develop new
events that will be of interest to teens. It should be noted that other types of programs,
including the Teen division of the Youth Basketball League and the Adventure Camp
component of Camp Moorpark, offer recreational opportunities for teens.
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General Teen Event Financial Summaries FY 18/19 FY 17/18 FY 16/17
Participation (Total) 51 100 151
Revenue $430 $230 $140
Direct Costs $442 $579 $361
Gross Profit / (Loss) ($12) ($349) ($221)
Indirect Costs
F/T Staff $7,171 $5,205 $5,653
Overhead Costs $1302 $3,307 $1,911
Total Costs $8,914 $9,091 $7,925
Net Profit / (Loss) ($8,485) ($8,860) ($7,785)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 97% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: Yes
CAMP MOORPARK
During the summer and school year breaks (other than major holidays), Camp
Moorpark was offered to children ages 4 years 9 months to 11, and included sports,
games, arts and crafts, special guests, themed events, parties, field trips, and movies.
During the summer, Adventure Camp, for ages 11 to 14, was offered and included trips
to theme parks, beaches, local hang-outs, movies, and malls.
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Total enrollments and average daily attendance both decreased significantly for the
summer of 2018, continuing a trend from 2017. For 2018, the program was revitalized
to include better field trips, a special interest track, and additional guest performers.
Staff training was also enhanced to better address working with children with special
needs. Although the program was greatly improved, average daily attendance still fell
for the summer season, by 13% for Camp Moorpark and 30% for Adventure Camp.
Although summer enrollment fell, enrollment during the school year was relatively
consistent with last year. It should be noted that the continuing camp improvements
have resulted in an increase in 2019 enrollment, returning average daily attendance
close to 2017 levels.
Overall, the program did not meet the minimum cost recovery requirement. Individually,
Summer Camp, Fall Camp, and Winter Camp all met the minimum, and Spring Camp
met the target. However, the significant drop in Adventure Camp participation, coupled
with Adventure Camp being the most expensive camp program due to the fixed cost of
busses regardless of enrollment, pulled the entire program below the minimum cost
recovery requirement.
Camp Moorpark
Financial
Summary
Summer
2018
Adventure
Camp
Summer
18
Fall
2018
Winter
18/19
Spring
2019
Total FY
18/19 FY 17/18 FY 16/17
Average Daily
Attendance 64.1 12.7 21.3 19.6 28.1 60.0 71.7 83.8
Total Enrollments 2883 430 249 216 253 4,031 4952 5784
Revenue $121,319 $23,986 $6,003 $8,447 $10,137 $169,892 $203,862 $216,412
Direct Costs $99,028 $26,046 $2,819 $5,188 $4,569 $137,650 $142,165 $146,161
Gross Profit / (Loss) $22,291 ($2,060) $3,184 $3,259 $5,568 $32,242 $61,697 $70,251
Indirect Costs
F/T Staff $34,844 $11,163 $4,770 $4,990 $5,002 $60,769 $86,773 $51,788
Overhead Costs $9,664 $1,975 $1,166 $1,511 $1,525 $15,841 $18,644 $17,431
Total Costs $143,537 $39,184 $8,756 $11,690 $11,096 $214,263 $247,583 $215,380
Net Profit / (Loss) ($22,217) ($15,198) ($2,753) ($3,242) ($959) ($44,369) ($43,720) $1,032
Cost Recovery summary (Category: Day Camps):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 42% 50% 75%
Minimum Recovery Met: No
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CAMP MOORPARK PROGRAM SUMMARY: Summer 2018-Spring 2019
Annual registration fee: $35/$25; theme park pass: $90
PROGRAM DATES HOURS DAIILY FEES
Summer Camp Moorpark Monday-Friday 6/18-8/21 (45 days) 7:00 a.m.- 6:00 p.m. $37-$55
Adventure Camp Monday-Thursday 6/12-8/16 (34 days) 7:00 a.m.- 6:00 p.m. $47-$67
Fall Camp Moorpark 9/10, 9/19, 10/22, 11/12 & 11/19-21 (7
days) 8:00 a.m.-6:00 p.m. $37-$55
Winter Camp Moorpark 12/24-28, 12/31-1/4, 1/14, 1/21, 2/18
(11 days) 8:00 a.m.-6:00 p.m. $37-$55
Spring Camp Moorpark 3/18, 3/25-29, 4/19, 4/22, 5/24 (9 days) 8:00 a.m.-6:00 p.m. $37-$55
Program held at AVRC, with off-site field trips during the summer.
Staff Recommended Action for this Program to Meet Cost Recovery:
Camp Moorpark has generally been able to meet the minimum cost recovery
requirement over the years. As stated above, it did not meet the minimum this year due
wholly to poor performance in Adventure Camp. For 2019, Adventure Camp was
completely revamped, including changes to ages, field trip dates, and bus
arrangements. The 2019 program saw a significant increase in average daily
attendance. Staff anticipates that this program should meet its minimum cost recovery
requirement next year.
RECREATION CLASSES
A variety of recreation classes were offered throughout the year, including tennis, golf,
Melt (a health and fitness class), adult and youth dance, baking, technology, art, music,
and the Away We Grow preschool program. All classes except golf are held at the
Arroyo Vista Recreation Center and Community Park. Most classes are instructed by
contract instructors, with some, such as Let’s Bake and Tot sports, instructed by part -
time City staff. The cancellation rate remained consistent with prior years. The lack of
improvement is largely due to an extremely high cancellation rate in summer. It should
be noted that of the 74 summer classes canceled, 35 were tennis (nearly half of
cancelled classes). For the other seasons, the number of tennis classes was drastically
reduced, resulting in fewer cancellations.
Recreation Classes
Financial Summary
Summer
2018
Fall
2018
Winter
18/19
Spring
2019
Total FY
18/19 FY 17/18 FY 16/17
Classes Offered 140 91 70 102 403 396 459
Classes Run 66 57 56 69 248 249 278
Classes Canceled 74 34 14 33 155 147 181
Cancelation Rate 53% 37% 20% 32% 38% 37% 39%
Enrollments 481 466 465 574 1986 1796 1783
Revenue $39,923 $60,028 $60,836 $67,534 $228,321 $225,266 $210,228
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Direct Costs $29,630 $44,863 $43,634 $48,383 $166,510 $163,613 $151,933
Gross Profit / (Loss) $10,293 $15,165 $17,202 $19,151 $61,811 $61,653 $58,295
Indirect Costs
F/T Staff $10,225 $10,225 $10,225 $10,225 $40,900 $81,112 $51,276
Overhead Costs $4,582 $5,147 $6,406 $4,788 $20,923 $25,406 $23,103
Total Costs $44,437 $60,235 $60,265 $63,396 $228,333 $270,131 $226,312
Net Profit / (Loss) ($4,514) ($207) $571 $4,138 ($12) ($44,865) ($16,084)
Cost Recovery Summary (Category: Recreation Classes):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 99% 75% 100%
Minimum Recovery Met: Yes
ADULT SOFTBALL LEAGUES
The adult softball league includes a men’s division on Thursday nights and a co-ed
division on Friday nights. Games are played at the Arroyo Vista Community Park
and/or Peach Hill Park. The registration fee is $425.00 per team. In spring, registration
fees were revised to include an early bird rate ($400) and late registration rate ($450).
The number of teams participating in the league had been relatively consistent for the
past several years, but declined significantly this year.
Adult Softball
Summer
2018
Fall
2018
Spring
2019
Total FY
18/19 FY 17/18 FY 16/17
Teams 17 14 14 45 59 57
Players 285 221 224 730 817 904
Revenue $7,225 $5,950 $5,800 $18,975 $25,075 $24,225
Direct Costs $3,736 $4,025 $4,230 $11,991 $13,732 $9,786
Gross Profit / (Loss) $3,489 $1,925 $1,570 $6,984 $11,343 $14,439
Indirect Costs
F/T Staff $4,560 $4,560 $4,560 $13,680 $16,631 $15,627
Overhead Costs $2,010 $2,904 $2,408 $7,322 $9,730 $7,652
Total Costs $10,306 $11,489 $11,198 $32,993 $40,092 $33,065
Net Profit / (Loss) ($3,081) ($5,539) ($5,398) ($14,018) ($15,017) ($8,840)
Cost Recovery Summary (Category: Adult Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 33% 75% 100%
Minimum Recovery Met: No
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Staff Recommended Action for this Program to Meet Cost Recovery:
The softball league has not been able to meet its minimum cost recovery requirement
for the past 6 years, due to a decline in team enrollment that began in the 2013/14 fiscal
year, as summarized in the chart below:
Fiscal
Year 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19
# of
Teams 81 67 65 55 57 59 45
Due to the combination of declining participation and increasing operating costs
(including mandatory increases in minimum wage which affect part-time staff costs), this
program will not meet the minimum cost recovery requirement without either: 1)
Significantly increasing enrollment fees (which would subsequently decrease
participation further); 2) Eliminate one full-time staff position and fill it with a part-time
position to account for the decline in adult sports programs; or 3) Implement new adult
sports (or other) programs to reduce the overhead cost burden on adult softball. Staff
recommends Option 3; however, if additional successful sports programs are not added,
the City must consider eliminating this league. Staff is also in the process of completing
a comprehensive survey and analysis of neighboring agencies adult sports programs in
order to better understand program trends and options for modifying the league so it is
more successful.
ADULT BASKETBALL LEAGUES
The adult basketball league includes divisions on Monday and Thursday nights. Games
are played at the Arroyo Vista Recreation Center gym. The registration fee ranged from
$325 to $400 per team, depending on the length of season and when registration fees
were paid.
Adult Basketball
Summer
2018
Fall
2018
Winter
18/19
Spring
2019
Total FY
18/19 FY 17/18 FY 16/17
Teams 16 12 10 14 52 58 54
Players 161 117 101 138 517 539 525
Revenue $6,000 $4,500 $3,250 $5,225 $18,975 $20,950 $19,550
Direct Costs $2,180 $2,112 $1,282 $2,117 $7,691 $7,185 $6,703
Gross Profit / (Loss) $3,820 $2,388 $1,968 $3,108 $11,284 $13,765 $12,847
Indirect Costs
F/T Staff $4,055 $4,055 $4,055 $4,055 $16,220 $16,631 $15,444
Overhead Costs $2,024 $1,634 $1,456 $1,792 $6,906 $8,220 $6,703
Total Costs $8,259 $7,801 $6,793 $7,964 $30,817 $32,036 $28,850
Net Profit / (Loss) ($2,259) ($3,301) ($3,543) ($2,739) ($11,842) ($11,086) ($9,300)
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Cost Recovery summary (Category: Adult Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 49% 75% 100%
Minimum Recovery Met: No
Staff Recommended Action for this Program to Meet Cost Recovery:
The adult basketball league continues to suffer from the same issues as the softball
league, and has not been able to meet its minimum cost recovery requirement for the
past four years. Like softball, staff will work on implementing additional sports programs
and leagues in order to defray the full-time staff costs associated with each sports
program.
YOUTH BASKETBALL LEAGUE
The youth basketball league is a co-ed recreational league for youth ages 5 to 13.
Games are played on Saturdays at the Arroyo Vista Recreation Center gym, and
practices are held for one hour each week. League fees range from $86.00 to $96.00
and include a team jersey, photos, a trophy, and of end-of-the-season pizza party.
Several local pizza restaurants host the pizza parties, donating the pizza for the players.
Divisions offered included Mites for ages 5-6, Rookie for ages 7-8; Junior for ages 9-10;
and Teen for ages 11-13. The program continues to be successful, and enrollment
increase significantly compared to last year. Although enrollment and revenue
increased, costs also increased significantly. This is due primarily to staffing. For most
of the reporting year, the Recreation Coordinator position responsible for overseein g the
league was vacant. The Recreation Supervisor assumed responsibility for overseeing
the league, which increased full-time staff costs. However, a part-time Recreation
Leader III was also scheduled additional hours to assist with the league, which
increased direct costs significantly. The combined increases in staff costs resulted in
the league failing to meet the minimum cost recovery requirement.
Youth Basketball
Summer
2018
Fall
2018
Winter
18/19
Spring
2019
Total FY
18/19 FY 17/18 FY 16/17
Enrollments 130 138 230 175 673 619 602
Revenue $11,730 $12,433 $20,420 $15,744 $60,327 $55,943 $51,940
Direct Costs $6,417 $7,387 $14,820 $10,580 $39,204 $25,972 $26,469
Gross Profit / (Loss) $5,313 $5,046 $5,600 $5,164 $21,123 $29,971 $25,471
Indirect Costs
F/T Staff $7,366 $7,366 $7,366 $7,366 $29,464 $21,967 $21,784
Overhead Costs $3,156 $3,238 $4,557 $3,765 $14,716 $16,410 $14,900
Total Costs $16,939 $17,991 $26,743 $21,711 $83,384 $64,349 $63,153
Net Profit / (Loss) ($5,209) ($5,558) ($6,323) ($5,967) ($23,057) ($8,406) ($11,213)
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Cost Recovery summary (Category: Youth Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 48% 50% 75%
Minimum Recovery Met: No
Staff Recommended Action for this Program to Meet Cost Recovery:
The youth basketball league typically meets the minimum cost recovery requirement.
As discussed above, cost increases outpaced revenue increases, resulting in the
program missing the minimum requirement by 2%. It is anticipated that with the vacant
coordinator position being filled, full and part-time staff costs will return to normal levels,
and the program should meet its’ minimum requirement next year.
MOORPARK YOUTH RUNNING CLUB
The Moorpark Youth Running Club was a new program offered during the Summer
2018 and Winter 2019 seasons. The program’s purpose is to increase health and
fitness in children. The club met twice per week over nine weeks at the Arroyo Vista
Community Park Recreational Trail. The program was coached by a volunteer. The
goal was to run a distance equivalent to a marathon during the season. As children met
distance goals, they received rewards. For summer, a grant was received from
Marathon Kids which provided free t-shirts and incentives for the runners. For winter,
registration remained free, but a t-shirt fee of $15 was implemented. Overall, the
program was very successful with 83 enrollees in summer and 93 in winter.
Youth Running Club Financial Summary FY 18/19 FY 17/18 FY 16/17
Participation 176 Not offered Not offered
Revenue $810
Direct Costs $907
Gross Profit / (Loss) ($97)
Indirect Costs
F/T Staff $6117
Overhead Costs $181
Total Costs $7205
Net Profit / (Loss) ($6,395)
Cost Recovery summary (Category: Special Interest Group):
Recovered Minimum Target
Percent Direct Costs Recovered: 89% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: Yes
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FINANCIAL ANALYSIS OF FACILITY RENTALS
Facility rentals are not governed by the Policy. This section is included for informational
purpose only.
Figures below include participants as indicated on paid rental permits, including those
for youth sports organizations, the Arroyo Vista Recreation Center, Moorpark
Community Center, and all City park facilities. Not included in participation is use by the
public without permits and use by City-run programs included elsewhere in this report.
The fiscal year 2016/17 figures do not include the Moorpark Community Center, as
rentals for this facility were not managed by the Recreation Division until FY 2017/18.
Field costs, field light costs, and indoor room costs are included in the overhead
calculations for rentals. It should be noted that costs for other outdoor rentable facilities
including picnic pavilions and tennis courts are not yet included in cost calculations.
Therefore, the net profit may actually be considerably lower than reported.
Facility Rentals FY18/19 FY 17/18 FY 16/17
Total Rental Hours (facilities and equipment) 16,507 20,247 16,584
Rental Headcount 256,873 233,778 138,190
Revenue $289,718 $285,121 $202,787
Direct Costs $18,068 $17,837 $7,564
Gross Profit / (Loss) $271,650 $267,284 $195,223
Indirect Costs
F/T Staff $89,810 $90,902 $89,815
Overhead Costs $121,189 $135,343 $94,352
Total Costs $229,067 $226,245 $191,730
Net Profit / (Loss) $60,651 $41,039 $11,056
SUMMARY TABLES
Below are tables summarizing cost recovery figures for Recreation Division programs
for the 2018/19 fiscal year. The first table is a summary of the performance of events,
and the second table is a summary of all programs. While there is no minimum cost
recovery requirement for the Recreation Division as a whole, it is useful to consider the
performance of the programs offered by the Recreation Division as a whole. It should
be noted that these tables do not include unallocated costs, such as full-time staff costs
associated with breaks, leave time, and working on projects not associated with
Recreation, and facility costs for hours that facilities are unused.
Overall, the Recreation Division’s financial performance for programs was similar to last
year, with a net loss of $216,979 this year compared to $220,662 last year. The net
loss per person was also similar, at $7.38 this year and $7.05 last year. The overall
cost recovery (including both direct and indirect costs) was 73.1% this year compared to
73.7% last year.
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EVENTS SUMMARY Fireworks
Extravaganza
Movies in the
Park
Summer Camp
Out
Haunted High
Street
Breakfast with
Santa
Holiday Movie
Marathon
Moorpark Has
Talent
Easter Egg
Hunt
Earth Festival
/ Community
Yard Sale
Multicultural
Arts Festival Skate Nights EVENTS
SUBTOTAL
Participation 12,000 625 117 4,500 311 199 254 1,600 400 750 500 21,256
Revenue $61,710 $2,570 $1,558 $6,750 $3,600 $262 $3,627 $5,584 $985 $5,625 $767 $93,038
Direct Costs $60,948 $4,541 $1,452 $6,530 $3,368 $170 $1,876 $5,219 $796 $2,785 $1,129 $88,814
Gross Profit / (Loss)$762 ($1,971)$106 $219.88 $232 $92 $1,751 $365 $189 $2,840 ($362)$4,224
Indirect Costs
F/T Staff $23,610 $7,399 $8,592 $15,694 $4,091 $1,645 $5,987 $8,301 $11,498 $8,655 $7,396
$102,868
Overhead Costs $2,290 $593 $280 $2,043 $582 $310 $719 $1,090 $539 $1,284 $428 $10,158
Total Costs $86,848 $12,533 $10,324 $24,267 $8,042 $2,125 $8,582 $14,609 $12,832 $12,724 $8,952 $201,838
Net Profit / (Loss)($25,138) ($9,963) ($8,766) ($17,517) ($4,441) ($1,863)($4,955) ($9,025) ($11,848) ($7,099) ($8,186) ($108,801)
Net Profit / (Loss) per
participant ($2.09) ($15.94) ($74.92) ($3.89) ($14.28) ($9.36) ($19.51) ($5.64) ($29.62) ($9.47) ($16.37) ($5.12)
ALL RECREATION
PROGRAMS SUMMARY Events Teen
Programs
Recreation
Classes
Camp
Moorpark
Adult Softball
League
Adult
Basketball
League
Youth
Basketball
League
Running Club
TOTAL ALL
RECREATION
PROGRAMS
Participation 21,256 51 1986 4,031 730 517 673 176
29,420
Revenue $93,038 $430 $228,321 $169,892 $18,975 $18,975 $60,327 $810 $590,768
Direct Costs $88,814 $442 $166,510 $137,650 $11,991 $7,691 $39,204 $907 $453,209
Gross Profit / (Loss) $4,224 ($12)$61,811 $32,242 $6,984 $11,284 $21,123 ($97)$137,559
Indirect Costs
F/T Staff $102,868 $7,171 $40,900 $60,769 $13,680 $16,220 $29,464 $6,117 $277,189
Overhead Costs $10,158 $1,302 $20,923 $15,841 $7,322 $6,906 $14,716 $181 $77,349
Total Costs $201,838 $8,914 $228,333 $214,263 $32,993 $30,817 $83,384 $7,205 $807,747
Net Profit / (Loss)($108,801)($8,485) ($12) ($44,369) ($14,018) ($11,842) ($23,057) ($6,395)($216,979)
Net Profit / (Loss) per
participant ($5.12) ($166.37) ($0.01) ($11.01) ($19.20) ($22.91) ($34.26) ($36.34) ($7.38)
The table below summarizes the total performance for Recreation Division programs
combined with rentals managed by the Recreation Division. As noted earlier, the Policy
does not apply to rentals, and there is no overall minimum cost recovery requirement for
the Recreation Division.
ALL RECREATION PROGRAMS AND
PARKS/AVRC RENTALS SUMMARY
TOTAL ALL
RECREATION
PROGRAMS
TOTAL
RENTALS
TOTAL
PROGRAMS AND
RENTALS
TOTAL
PROGRAMS AND
RENTALS 17/18
Participation 29,420 256,873 286,293 265,080
Revenue $590,768 $289,718 $880,486 $905,214
Direct Costs $453,209 $18,068 $471,277 $442,780
Gross Profit / (Loss) $137,559 $271,650 $409,209 $462,434
Indirect Costs
F/T Staff $277,189 $89,810 $366,999 $417,383
Overhead Costs $77,349 $121,189 $198,538 $224,676
Total Costs $807,747 $229,067 $1,036,814 $1,067,002
Net Profit / (Loss) ($216,979) $60,651 ($156,328) ($179,623)
Cost Recovery summary (Informational Purposes Only):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% N/A N/A
Percent Division Indirect Costs Recovered 72% N/A N/A
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FISCAL IMPACT
None. This report is for informational purposes.
COUNCIL GOAL COMPLIANCE
This action does not support a current City Council directive; however, annual reporting to
the City Council is required by the Recreation and Active Adult Programs and Services
Cost Recovery Policy.
STAFF RECOMMENDATION
Receive and file report.
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