HomeMy WebLinkAboutAGENDA REPORT 2021 0203 CCSA REG ITEM 09A POWERPOINTCity Council Vision Statement Review
February 3, 2021
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The process of updating our General Plan
began with a citizen-led community
conversation about Moorpark - who we
are, and our community’s aspirations for
our City as we plan ahead to 2050.
18-member GPAC was established in
September 2020 and tasked with
providing input on a variety of key issues
including the City’s Vision.
Background
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A succinct description of Moorpark’s
core values and aspirations, as they
relate to the General Plan
A shared image of the future we
hope to create
Future-oriented, purposeful,
ambitious, and inspirational
A foundation for developing goals
and policies.
What is a Vision Statement?
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Must be direct enough to
communicate the values of the
community while remaining flexible to
allow for these values to be applied to
the diverse range of topics that will be
addressed in the General Plan.
The Vision Statement may be
amended as needed during the
General Pan Update.
What is a Vision Statement?
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How Does the Vision Work?
The Vision is the underlying framework for all Plan content
Guiding Principles provide direction for how the Vision will be
applied in preparing the land use diagram, and other physical
plans and policies.
Plans and Policies establish the actions necessary to
implement the principles and vision.
Vision Statement Guiding Principles Plans and Policies
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Vision Statement - Example
A healthy and
vibrant economy
Vision Statement Guiding Principles Plans and Policies
Create land capacity
to accommodate a
diversity of retail,
office, and industrial
uses
Land Use diagram
designates all lands
within a ½ mile of
the transit station
for high density
commercial uses
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Multifaceted Outreach Program
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Pop -up Outreach Events
Spooky Avenue Halloween Drive-Thru
Teen Council
General Plan Advisory Committee
Share news and upcoming meetings with
individual stakeholder groups
Ruben Castro Charities, Food Pantry at
Moorpark College, Homeowners
Associations, local businesses, etc.
Public Signage
High Street Arts Center
Major intersections
City parks
Multifaceted Outreach Program
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Robust Project Website
Meeting information
Downloadable, bilingual educational
materials
Online engagement activities and
surveys
Digital and Print Media Outreach
Facebook and Twitter
Press Release
“M-Powered” Email Blasts
Moorpark Acorn Advertisements
MoorparkTV
Bilingual Direct Home Mailers
Preparing the Vision Statement
Community Attitudes
Survey
Summer 2020
GPAC Visioning
Session #1
October 2020
Community Visioning
Workshop
November 2020
Online Visioning
Activity
November 2020
Summary of Values
and Themes
December 2020
GPAC Visioning
Session #2
Draft Vision Developed
December 2020
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Submitted words, statements, and photos
to share their vision.
Participated in large group brainstorming
and small group visioning activities.
Attended Public Visioning Workshop.
Reviewed public input.
Worked together to build consensus and
develop a comprehensive vision statement.
GPAC Visioning Work
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GPAC members have actively developed the draft Vision
Statement…
Community Visioning Workshop
November 19, 2020
34 participants
Online platform for live collaboration
207 comments
21 additional comments received after
the workshop
733 ‘Likes’
24 ‘Dislikes’
Public Input
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•Our Community Character
•Our Growth Strategy, Land Use, & Development
•Our Economic Prosperity
•Our Equitable City
•Our Mobility & Infrastructure
•Our Parks & Community Services
•Our Environment
•Our Healthy Community
•Our Safe Community
•Our Arts & Culture
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Community Values
Draft Vision Statement
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Moorpark in 2050 is a virtually and physically connected
community that provides a sustainable, diverse, inclusive,
equitable, and safe place to live, work, and play for all generations.
Moorpark supports and values local businesses, arts and
education, innovation, healthy living, and maintains its family-
oriented small-town feel. We are stewards of the environment and
honor our agricultural and cultural heritage. We balance these
values to maintain a high quality of life for our residents.
Developed and approved unanimously by the GPAC on 12/10
Staff Recommendation
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Staff recommends that the City Council adopt the draft
Vision Statement as recommended by the General Plan
Advisory Committee
LAND
USE
PLAN
VISION
STATEMENT
GOALS
AND
POLICIES
PUBLIC
HEARINGS
AND
ADOPTION
SUMMER 2020 NOV 2020 –
JAN 2021
JAN 2021 –
JULY 2021
MAY – DEC
2021
NOV 2021 –
MAR 2022
OCT 2022 –
FEB 2023
PROGRAM
EIR
General Plan Update – Next
Steps
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EXISTING
CONDITIONS
AND
TRENDS
HOUSING