HomeMy WebLinkAboutAGENDA REPORT 2021 0203 CCSA REG ITEM 09ACITY OF MOORPARK, CALIFORNIA
City Council Meeting
of February 3, 2021
ACTION Approved Draft Vision Statement
as Presented. BY B.Garza.
A. Consider Approval of the 2050 General Plan Draft Vision Statement. Staff
Recommendation: Adopt the draft vision statement, as recommended by the
General Plan Advisory Committee. (Staff: Doug Spondello)
Item: 9.A.
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: Honorable City Council
FROM: Douglas Spondello, Planning Manager
DATE: 02/03/2021 Regular Meeting
SUBJECT: Consider Approval of the 2050 General Plan Draft Vision Statement
BACKGROUND
The General Plan serves as the principal policy document guiding community growth
and the provision of public services within the City of Moorpark. The Plan is defined by
community priorities and values that are identified through an extensive public outreach
process. The process of updating our General Plan begins with a citizen-led community
conversation about Moorpark - who we are, and our community’s aspirations for our
City as we plan ahead to 2050. This outreach culminates in the development of a
“vision statement”, which is a high-level, foundational description of Moorpark in 2050,
similar to a large corporation’s mission statement. The vision statement guides the
development of the long-term goals and policies that will be included in the General
Plan, to strategically align our actions with our vision of the future. The vision statement
is also an important outward expression from Moorpark proclaiming our strengths and
the values that are important to our City.
On September 2, 2020, the City Council established the General Plan Advisory
Committee (GPAC). The GPAC is an 18-member ad-hoc committee responsible for
providing input, feedback, and recommendations to city staff, the consultant team, the
Planning Commission, and ultimately the City Council on key components of the
General Plan. These topics include the community vision, opportunity areas, the land
use plan, and other required elements. Another core function of the GPAC is to help
develop the draft goals and policies that implement the vision statement, for
consideration by the Planning Commission and City Council. The GPAC is also a forum
for public engagement. GPAC agendas are posted in advance of each meeting and the
meetings are public, via Zoom. Time for public comments is reserved at each GPAC
meeting.
Opportunities to engage with the public and reach diverse audiences have been
significantly challenged by the COVID-19 pandemic. To encourage participation in the
Item: 9.A.
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General Plan update and community visioning discussion, staff launched a robust and
multifaceted outreach program described below:
• Pop-up outreach events engage residents at existing events and share
information about the General Plan update and opportunities to participate.
Outreach included the Spooky Avenue Halloween Drive-Thru, where the team
distributed information to over 2,000 people. Staff also discussed the General
Plan and visioning workshop with the Teen Council at their November 4, 2020,
meeting.
• General Plan Advisory Committee members promote the project with their
individual stakeholder groups. This included the distribution of bilingual meeting
invitations and promotional materials by Ruben Castro Charities to hundreds of
people through the food pantry at Moorpark College. GPAC members also
shared information with their homeowners associations and posted meeting fliers
in local businesses.
• Public signage has been posted around the City to provide an eye-catching
reminder of the General Plan update, visioning workshop, and opportunities to
engage. Locations have included the marquee of the High Street Arts Center, as
well as major intersections and parks throughout the City.
• A robust project website (moorparkgeneralplan.com) provides community
members with downloadable, bilingual educational materials to learn about the
General Plan and outreach materials to provide easy opportunities for others to
engage in the community. As the project advances, draft work products are
added to the website as well.
• Digital and print media outreach has included “M-Powered” email blasts, press
releases, Facebook and Twitter, Moorpark Acorn advertisements, MoorparkTV,
and bilingual direct home mailers to help reach stakeholders on their preferred
platforms. The team also circulated bilingual Community Attitudes Survey that
was completed by 138 respondents between June 18 through August 31, 2020,
to gauge initial perceptions regarding the City and its residents.
ANALYSIS
On October 22, 2020, the GPAC conducted an initial visioning workshop where city staff
and the consultant team provided an introduction to the visioning process. The team
also presented a summary of key background and demographic information about the
City from the Existing Conditions Report. The GPAC participated in a visioning activity
that provided initial insights into the GPAC’s values and attitudes about the City’s future.
On November 19, 2020, staff hosted the first Community Visioning Workshop to receive
public input regarding how the community should look and feel in the year 2050. The
purpose of this workshop was to learn about the community’s vision for Moorpark’s
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future and gather input that would be used by the GPAC to craft a draft vision
statement. The workshop was conducted via Zoom and streamed live online and via
MoorparkTV. Spanish translation was provided for the duration of the meeting and a
Spanish-language recording is hosted on the project website. The project team
presented background regarding the General Plan update and the significance of the
community vision. Participants used a web-based survey program to provide 207
comments describing the community’s vision for Moorpark on a variety of topics.
Following the Community Visioning Workshop, staff provided an additional week for the
public to provide input using the survey platform and advertised this on social media.
Twenty-one additional comments were provided. The survey platform also allowed
participants to “like” or “dislike” comments. This allowed staff interpreting the feedback
to understand the degree of support for each concept. Overall, participants shared 733
“likes” and 24 “dislikes”, demonstrating a great deal of consensus regarding participants’
attitudes about Moorpark and the future. After the workshop, public input was reviewed
and organized to identify more specific vision themes and overarching values that would
be used by the GPAC to prepare the draft vision statement.
Draft Vision Statement
On December 10, 2020, the GPAC met to develop the draft vision statement. In
drafting the statement, the GPAC considered all public input received through the
Community Attitudes Survey, the October 22, 2020, GPAC meeting, and the November
19 Community Visioning Workshop. The GPAC unanimously recommended that the
City Council approve the following draft vision statement:
Moorpark in 2050 is a virtually and physically connected community that
provides a sustainable, diverse, inclusive, equitable and safe place to live,
work, and play for all generations. Moorpark supports and values local
businesses, arts and education, innovation, healthy living, and maintains
its family-oriented small-town feel. We are stewards of the environment
and honor our agricultural and cultural heritage. We balance these values
to maintain a high quality of life for our residents.
The values outlined in the vision statement will guide the development of the goals and
policies in the General Plan over a variety of topics. These include the land use,
housing, economic development, circulation, and many other areas. The vision
statement must be direct enough to communicate the values of the community while
maintaining some flexibility to allow for these values to be applied to a wide range of
topics that will be addressed in the General Plan update. The GPAC and City Council
may also consider amending the vision statement as the project continues.
Next Steps
With the City Council’s approval of the vision statement, staff will guide the GPAC
through developing the content of the new General Plan. This will begin with
discussions regarding housing and land use in the first quarter of 2021. Additional
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community workshops are also planned with enhanced outreach to seek feedback from
Moorpark residents regarding each topic area.
FISCAL IMPACT
There are no fiscal impacts associated with this request.
COUNCIL GOAL COMPLIANCE
This action directly supports City Council Strategy 1, Goal 3, Objective 2 (1.3.2):
“Prepare a comprehensive update of Land Use, OSCAR, and Circulation
Elements including environmental documentation, and ensure internal
consistency among all General Plan Elements. Consider creation of a
Natural Open Space land use designation and the City’s vision for land
within the City’s Area of Interest as part of the Land Use Element. Present
Land Use Element to the City Council by January 31, 2022, and present
the Circulation Element including possible designation of Moorpark
Avenue (SR 23) between Casey Road and Los Angeles Avenue (SR 118)
as an arterial street to the City Council by October 31, 2022. Present
OSCAR Element including a Trails Master Plan to City Council by
June 30, 2022. Upon adoption of any General Plan Amendments, prepare
necessary changes to the Zoning Ordinance to ensure conformity and
consistency with the General Plan.”
On September 4, 2019, the City Council voted unanimously to undertake a
comprehensive update of the City’s General Plan rather than each individual Element.
STAFF RECOMMENDATION
Staff recommends that the City Council adopt the draft vision statement, as
recommended by the General Plan Advisory Committee.
Attachment 1: Draft Vision Statement
Attachment 2: Visioning Outreach Summary and Values
Attachment 3: October 2020 GPAC Visioning Summary
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The following draft vision statement has been developed by the General Plan Advisory Committee (GPAC)
and was unanimously approved during the Committee’s meeting on December 10, 2020 . In drafting the
vision statement, the GPAC considered public input received through a community attitudes survey
conducted from June 17th to August 31st, 2020 and a public visioning workshop held on November 19th,
2020. The statement was crafted by the GPAC over two separate publicly-held meetings.
Moorpark in 2050 is a virtually and physically connected community that provides a sustainable, diverse,
inclusive, equitable and safe place to live, work, and play for all generations. Moorpark supports and values
local businesses, arts and education, innovation, healthy living, and maintains its family-oriented small-town
feel. We are stewards of the environment and honor our agricultural and cultural heritage. We balance these
values to maintain a high quality of life for our residents.
ATTACHMENT 1
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The following statements synthesize the major themes and descriptors identified in the October
22 GPAC meeting and November 19 Community Visioning Workshop. These, coupled with the
raw, unedited input separately documented, provide the foundation for the GPAC’s consideration
in developing a recommended vision at its December 10 meeting. This information can be
considered as potential principles of the vision statement, highlighting the values and ideas that
are important to guide the direction of the City to 2050.
As a reminder, the vision statement is intended to be a retrospective view of the Moorpark
community by an observer in the year 2050, to cite the City’s achievements as a result of our
current “vision.”
There is a special sense and quality of place in Moorpark that sets us apart from our neighboring
cities. While we have a small-town environment, we have the diversity of uses and services that
make us one of the best places to live and work in California. We have preserved and enhanced
our character as a beautiful, unique community defined by its hillside and valley setting with
diverse neighborhoods and business districts. We value our historic past, the high quality of life,
our community bonds, and the friendliness and welcoming of our neighbors. We celebrate
Moorpark and actively participate in community events and arts and cultural activities. Our
business districts are active and economically prosperous, and we have extensive opportunities to
work within the community. We have an active and walkable downtown centered on High Street
where people shop, dine, are entertained, and spend time with their neighbors. Our
neighborhoods contain housing for residents of all ages and household types: families, young
adults and singles, empty nesters, and seniors. They contain a mix of uses making them great
places to live where opportunities to live, work and play are convenient and accessible. Our
schools are among the best and we are among the safest communities in the nation.
We have a smart growth strategy that emphasizes residents’ quality of life—a strategy that
recognizes the need to evolve, adapt, and be flexible over time balancing the needs of the various
constituencies and adapts to market, technological, and social change. Development and
revitalization decisions are well conceived and beneficial to both the economy and our character.
We continue to develop housing for all income levels allowing people to live and work in the city.
New development recognizes, builds on, and seamlessly transitions with existing neighborhoods
and districts.
ATTACHMENT 2
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We support a robust and resilient economy, thriving local businesses, and growth in living-wage
jobs ensuring household prosperity and revenues supporting services benefiting all
residents. We offer a diverse range of distinctive businesses catering to a wide range of needs and
increase spending locally. Our development policies and regulations provide capacity to
accommodate uses providing revenue to support the facilities and services desired by Moorpark’s
residents. We partner with our public educational institutions, Moorpark College, and businesses
to maintain a workforce trained with the skills essential to support an evolving and healthy
economy.
We are proud of our accomplishments in becoming a diverse and inclusive city We promote equity
and environmental justice by reducing disparities, minimizing burdens, extending community
benefits, increasing the amount of affordable housing, affirmatively furthering fair housing,
providing access to parks and healthy foods, and improving socio-economic opportunities for
under-served and under-represented populations.
Our transportation systems and utility infrastructure support our neighborhoods and business
districts, are efficient, and employ best practices for environmental sustainability and carbon
reduction. While we drive low-polluting energy-efficient automobiles, we often walk, bicycle, and
use transit from our homes to visit our neighbors, schools, cultural facilities, parks, businesses, and
places of employment. Traffic flows smoothly throughout the community. Our backbone
infrastructure minimizes impacts on the environment and climate and embraces technological
innovations supporting a robust economy and lifestyle for residents.
Our parks, art and cultural facilities, libraries, and educational facilities are distributed throughout
and easily accessible to every resident, enriching our lives and health. We have outdoor recreation
space for active local populations that highlight the City’s environmental assets as well as indoor
facilities for recreation and socializing. We facilitate and encourage access to high-quality health
care and essential social services. Moorpark is noted for its excellent schools and is a premier
location for hands-on educational experiences embracing technological innovation.
Protection of environmental quality is a high priority. We preserve our open space resources,
protect our habitats, weave nature into the city, and promote land development practices and
mobility infrastructure that reduce our carbon footprint. Our buildings are a model of green
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architecture employing best practices of energy and water efficiency and avoidance of use of non-
renewable and toxic materials.
Our residents are among the healthiest in Ventura County and we promote healthy lifestyles. We
have easy access to parks and recreational facilities, healthy foods, health facilities, and arts and
cultural events enriching our physical and mental health. We avoid or minimize negative health
impacts and improve opportunities for Moorpark’s residents to lead healthy lives.
We are among the safest communities in California. We reduce risk and improve the ability of
individuals, communities, economic systems, and the natural and built environments to withstand,
recover from, and adapt to changes from natural hazards, human-made disasters, climate change,
and economic shifts.
Moorpark values the cultural and artistic expression of our residents, of all ages, ethnicities, and
incomes. Art, music, poetry, and performances enrich the lives of everyone and contributes to our
identity.
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General Plan Advisory Committee | Visioning Summary
Development of the General Plan Vision Statement will involve meetings of the General Plan Advisory
Committee (GPAC) and a communitywide workshop. In preparation for its first visioning meeting,
members of the General Plan Advisory Committee (GPAC) were requested to submit words, short
statements, and/or photographs that describe or illustrate their vision for Moorpark’s future. In the
meeting, the GPAC shared these ideas with each other in an initial brainstorming session. Committee
members then had the opportunity to share new thoughts and ideas and work together in small groups
to draft initial ideas for the wording of the Vision Statement. Each group presented their ideas and areas
of common interest. The input received from the pre-meeting exercise and during the session are
presented below. The black text indicates input received from the GPAC prior to the committee meeting
and the red text indicates additional input received during the committee meeting. This input will be
utilized by consultants to guide conversations with community members in a citywide workshop to craft
a preliminary Vision Statement that will be finalized by the GPAC at the December meeting.
Quality of Life
•Sustainable, livable community
•Access with each other; close community; close knit and welcoming lifestyle; a sense of belonging,
of people caring and knowing one another, “even if just a little bit”
•Welcoming and a place to relax; inviting; welcoming for tourists and drive through
•Safe and secure; public safety #1 priority
•Built for healthy living
•Great place to live, work, and play; a place to come home to
•Vibrant and active
•Quiet outside of downtown
•Diverse, beautiful, and fun
•Family friendly atmosphere; family focused; a great place for children to grow up; a family-friendly
atmosphere with the charm of a small town
•Enable seniors to age in place
•Grooming youth and others to come back here
•Rooted in history and traditions; a community that values its past as much as its future
•Smart and innovative; visionary; leaning forward to leverage technology
•Affordable for all and environmentally friendly
•Values past as well as the future; quaint with farming roots
•Continuous improvement
Growth and Development
•Balanced and smart growth
•Grow small and keep it clean
ATTACHMENT 3
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Equity and Diversity
• Leader in environmental and social justice; accessibility and equity
• Inclusive and supportive; diverse and welcoming; honors diversity; appreciation/acceptance of
diverse backgrounds/culture; diversity of ages and the residents themselves; embracing our
diversity; multi-cultural/multi-generational community
• Resourceful or symbiotic community to develop capacities (older help younger, stronger help
weaker, farmers help community and vice versa, strength through inclusion)
• Holistic inter-generational community paradigm (behavioral, spiritual, health and safety for young,
old, and special needs)
• Vibrant and inclusive workforce and community members
• Age diversity
• Neighbors and seniors helping each other (a “village”)
Health, Well-Being, and Safety
• Farmers market and continuing opportunities to eat well, healthy, and community
• Open areas for communal exercise, music, and art
• Resilient and healthy support and connectedness for seniors
• Public safety is our #1 priority; a strong, healthy, and safe community; safe and secure
• Full lion and tiger enclosures at Moorpark College Zoo
Environment and Open Space
• Environmental sustainability
• Environmentally friendly; environmentally responsible
• Values open space and the environment
• Climate and disaster resilient
• Resource efficient (land, water, air, energy, material)
• Access to open space
• 100% electrical vehicles
• A “Tree City USA”
• Resource (land, water, energy) efficient
Community Character/ Urban Form/Places
• Small town charm; big town diversity
• A leafy and green oasis
• Balance of green space and strategically developed growth
• Accessible agriculture and open space
• Outdoor and indoor spaces for all to enjoy
• A cohesive strategy for the City
• Welcoming city center with mix of commercial and residential space
• Bike and pedestrian-friendly core with arts, entertainment, and recreation
• Walkable
• Mixed-use retail/residential instead of mini malls
• “Magical” pedestrian and entertainment-focused downtown; pedestrian oriented and active High
Street; a thriving, vibrant Main Street that preserves and reuses heritage buildings; a downtown
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with business and activities that draws people from surrounding communities; a downtown that has
a park, bandstand, etc. that can be used for gatherings and city events; “High Street Come On!;
built-out downtown area
• Re-imagine Los Angeles Avenue with mixed use and walkability; green space on LA Avenue
• Cool neighborhoods
• Types of communal areas: 1. Downtown trendy community with food courts and stores, 2. Sports
area, and 3. Community gardens, park, and outdoor theater.
Uses
• Affordable housing for workforce; diversity of housing opportunities; housing for seniors and first-
time buyers; diversity of housing opportunities
• Rehabilitate the train station for commercial use
• Destination shopping and restaurants in the downtown core
• Shops, cafes, and entertainment
• Farmers markets and commerce in downtown High Street
• Pop up food truck
• Pubs and wineries
• Co-op for community get-together
Economy and Businesses
• Sustainable local economy
• Robust commercial retail—small businesses and large corporations
• Economic development to support City services
• Develop and energize entrepreneurs/apprentices and leaders (with mentors and education)
• Vibrant, thriving, and revitalized downtown; thriving High Street
• Local owners and services
• Agritourism
• Skilled occupational education related to agriculture, land management, and production
• Young to go through apprenticeship or certification
• Encourage entrepreneurs
• Jobs and career center
Accessibility and Mobility
• Access via walking, cycling, and transit; connections through walking and bicycling
• Transportation system that better connects Moorpark to other cities in County and LA
• Unique transportation to downtown
• Trolley to connect residential to retail areas
• Easily accessible
• Interconnected bicycle paths and walking trails in the City
• Citywide coverage; more than one road and one freeway connecting all sides of Moorpark
• Better public transportation for an aging population
• A paseo walking and biking system to connect residential to retail
• Tolls for trucks
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Infrastructure
• Robust and safe infrastructure
• Modern technology infrastructure
• Broadband and reliable internet infrastructure for residents and visitors to the City; access with
broadband internet
• Local water resources to create jobs and water supply reliability
Recreation, Community Services, Art and Culture
• Leader in youth sports
• Parks accessible to animals/dog parks with grass areas
• A destination city park
• A destination competition swimming complex with a competitive city swim team
• Outdoor/indoor spaces for all ages
• Hiking and open space; more hiking trails; hiking trails that connect north, south, east, west sides of
the City
• More family activities (splash pad, community center, pool, etc.); community center with pools
• Regional swim center
• Senior and teen center
• Diversity of services for residents
• Access to services
• Access to education
• Veterans programs and honoring our service persons
• Well-rounded cultural and artistic expression for all ages (arts, music, poetry, plays…)
• Free concerts in the park engaging all ages, families, and access for all abilities
• Arts and diversity, art in public places to reflect our diverse history; murals or other art that highlight
our history and culture
• Museum
• Outdoor concert venue
• Diversity and cultural events with connection opportunities; connected with each other
• Social and community-wide meals and events
• Weekly farmers markets on High Street
Engagement and Governance
• Community continued involvement
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The following section includes detailed responses
from the GPAC pre-meeting exercise and meeting.
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GPAC Meeting #2 | Visioning, Session 1 October 22, 2020
What is a Vision Statement?
● A succinct description of Moorpark’s core values and aspirations, as
they relate to the General Plan
● A shared image of the future we hope to create
● Future-oriented, aspirational, ambitious, and inspirational
● Guides and informs the development of more specific policies later in
the planning process
● Identifies qualities and places that make the City unique
Example Vision Statement:
In 2030, the City of Mountain View embraces sustainable living and
provides for the needs of all residents. It is a place that values its
diversity, balances preservation with innovation and provides quality
education. The community supports a lively Downtown, vibrant
neighborhoods and a healthy economy.
Your Task:
● You have 30 minutes to write a draft vision statement
● Assign a notetaker to jot down the draft vision statement and other
big ideas that come from your discussion
● Assign someone from your group to report back to the large group
● As you write your statement, consider describing your vision for the
following themes:
○ Natural Resources
○ Economy
○ Community Character
○ Environment and
Sustainability
○ Public Health and Safety
○ Circulation and Mobility
○ Equity and Diversity
○ Arts and Culture
○ Recreation
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GPAC Meeting #2 | Visioning, Session 1 October 22, 2020
Group 1
Notetaker: Alejandro Castro
Members: John Novi, Catherine Kniazewycz, Isabelle Becker, Alejandro Castro
Vision Statement
In 2050 Moorpark will provide more connected, sustainable and regenerative opportunities to retain youth
while honoring our older generations. Provide quality cultural, educational, and recreational amenities.
Older help younger, strength through inclusion, - equity diversity
Well rounded cultural expressions for all ages - art and culture
Sustainable and regenerative process, apprenticeships and entrepreneurship opportunities for current,
new, and future generations
Educate and develop leaders
Older generations can pass down opportunities? Core morals and values.
Retaining youth by providing places and systems that appeal to the youth
Community swimming pools - community building facilities
Better broadband infrastructure
Good transportation / better connectivity across the city
Group 2
Notetaker: Ashley Humes
Members:John Loprieno, Mike Winters, Robert Jacobs, Ashley Humes
Vision Statement
We are a diverse and inclusive community that strives for balance and equity.
Moorpark is a family friendly destination with the charm of a small town.
A community where people can live, work and play and participate in cultural interactions.
We value culture, history, and our agricultural roots. We have a vibrant and thriving downtown area.
The future of Moorpark embraces these components while being sustainable and forward thinking in
advancing our infrastructure, technology, recreational and educational opportunities.
Themes:
Destination--- charm, history, small town feel.
Vibrant and thriving re-envisioned downtown area
Outdoor eating, downtown/high street, entertainment, farmer’s market
Family friendly
Shops
Balance
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GPAC Meeting #2 | Visioning, Session 1 October 22, 2020
Robust/safe infrastructure
Appreciation/acceptance of diverse backgrounds/culture
Family friendly atmosphere/charm of a small town
A city that values its past as much as its future
A welcoming community that embraces diversity and highlights both historical and contemporary
attractions. with the landscape and structures. Forward leaning values that factor sustainability into the
infrastructure and pathways.
Safe and prepared
Engaged in the community welfare
Group 3
Notetaker: Alondra
Reporter: Julius
Members: Alondra, John, Julius, Matthew
Vision Statement
Growing activities and spaces for youth (youth sports complex)
Diversity as a strength
Welcoming
Poetic statement - image of a tree
● Rooted in agricultural history
● Growth
Acronym as a vision statement
● Sustainable
● Environment
● Roots
● Responsibility
● Diversity
● Safety
● Vibrant
● Aesthetic beauty
● Creative and original (art, food, business)
● Premier place for sports
● Destination
○ Landscape, art,
○ Sports
○ Vibrant downtown
○ Unique businesses
○ Family friendly
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GPAC Meeting #2 | Visioning, Session 1 October 22, 2020
● Caring community
○ Supportive and empathetic community
○ Addressing all needs
○ Connection
○ Health and wellness
○ Kinship
In 2050 the city of Moorpark..
…shares a sense of community pride determined to make our city the most attractive city in Ventura
County
...is rooted in its agricultural history and embraces its diversity and sustainable living
...is a destination community that has a vibrant downtown, embraces art and culture
...values a safe community that supports a vibrant economy
...values green and open space while focuses on a strategically developed economy
...is a caring community that invest in the health and wellness of all residents
Group 4
Notetaker:
Members: Sharon, Terri, Mark, Theresa, Karen, Mark
Vision Statement
Start typing here…
In 2050 Moorpark will include a balance between open space and community. Although diverse as a
population, we are connected to one another as a community. We maintain our open space and
community balanced with environmentally focused growth.
Small town character maintained
Places to gather, recreate, learn, experience the arts
Sustainable economically, environmentally, and equitability
Diverse groups such as seniors, veterans, youth
Vibrant retail and pedestrian spaces
Vibrant local workforce
Diversity
Green
Connectivity
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Hi There,
Please find an updated visioning description from Alejandro Castro below.
Thank you,
Doug
Douglas SpondelloPlanning ManagerCommunity Development DepartmentCity of Moorpark | 799 Moorpark Ave. | Moorpark, CA 93021(805) 517-6251 | dspondello@moorparkca.govwww.moorparkca.govhttp://moorparkgeneralplan.com/
From: Alejandro Castro
Sent: Friday, October 16, 2020 4:43 PM
To: Info General Plan
Subject: Re: Descriptors and Pictures
Hello again,
I wanted to update one of my descriptors.
"Close Community" should be "Close and Connected Community."
Alejandro Castro | Ruben Castro Charities
Food Manager
On Fri, Oct 16, 2020 at 4:37 PM Alejandro Castro >
wrote:
Hello,
223
Please see the information below for the descriptors and pictures. I have put a little
description for each of the pictures I have included. Please let me know if you have any
questions. Thank you!
Descriptors
Vibrant and Active
Inclusive and Supportive
Close Community
Family Focused
Environmentally Responsible
IMG_8330 and IMG_8341 - Wide walkways and space for outdoor dining
IMG_8347 - Close off plazas for community gatherings
IMG_8333 - Decorative planters for sitting and ambiance
IMG_8335 and IMG_8331 - Wall art to promote local art. Maybe something promoting
Moorpark's ties to agriculture and our local community?
IMG_8330.jpgError! Filename not specified.
IMG_8331.jpgError! Filename not specified.
IMG_8333.jpgError! Filename not specified.
IMG_8335.jpgError! Filename not specified.
IMG_8341.jpgError! Filename not specified.
IMG_8347.jpgError! Filename not specified.
Alejandro Castro | Ruben Castro Charities
Food Manager
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Vision 2050 - Alondra Serna
1.Diverse and welcoming
2.Rooted in history and traditions
3.Smart and innovative
4.Affordable and environmentally friendly
5.Outdoor/indoor spaces for all ages
Examples
(I used examples from surrounding cities in Ventura County, except for the Anaheim Packing
House and Green Bike)
Affordable and environmentally friendly housing
Azahar Place in Ventura - Affordable and farm worker family housing mixed in with market rate
housing.
Murals that highlight our unique history and present day
Santa Paula downtown mural and recent Oxnard mural.
1
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A community space for youth and community events
One Step a la Vez in Fillmore.
2
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Splash pad space
At the Oxnard Collection.
Accessible agriculture surrounding our community
Underwood Family Farms (I hope we maintain this!).
3
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Downtown space for restaurants and boutiques that highlights our agriculture history
Anaheim Packing House.
Bike sharing system
Salt Lake City Greenbike program. I would suggest a sliding scale payment system so all
residents can access.
4
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Hello Woodie and Jonathan,
Below you will find the homework statement from Catherine Kniazewycz.
Thank you.
Kathy
From: Catherine Kniazewycz
Sent: Thursday, October 15, 2020 10:44 AM
To: Info General Plan
Subject: Vision for Moorpark from Catherine K
I lived in Walnut Creek for many years. When I first moved there in 1980 it was a pretty
sleepy town of about 54,000 people, mostly a suburb in the Bay Area.
It had been a walnut farming area. There was an old-fashioned leafy Main Street with one and
two-story buildings, some storefront vacancies, and businesses like a butcher shop, shoe
repair, a stationary store, an old movie theater that closed a few years later, and a defunct
wood-frame train station built on a very similar plan and Victorian style to Moorpark's. Sound
familiar? There was a tired shopping center with two department stores but it was not very
busy or successful. Above is a photo of that shopping center now, and Main Street is a major
shopping street with great restaurants now.
My vision phrases for Moorpark's future are:
A leafy and green oasis
Quiet outside downtown
A thriving, vibrant Main Street that preserves and reuses heritage buildings
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Destination shopping and restaurants in the downtown core
A great place for children to grow up
A destination competition swimming complex with a competitive city swim team
A destination city park
Catherine Kniazewycz
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GPAC Homework Assignment 1
Five Visioning Descriptors (or pictures)
Resourceful or Symbiotic Community to develop
capacities (older help younger, stronger help weaker,
farmers help community and visa versa, strength through
inclusion)
Well-rounded Cultural and Artistic Expression for all
ages (art, music, poetry, plays…)
Holistic Inter-generational Community Paradigm
(Behavioral, Spiritual, Health and Safety of young, old
and special needs)
Develop and Energize Entrepreneurs/Apprentices and
Leaders (with mentors and education)
Engaging Youth
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Community Inter-generational, Culture and Arts Co-op Garden
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Hello Woodie and Jonathan,
Below you will find the homework statement from John Billin.
Thanks,
Kathy
From:
Sent: Tuesday, October 20, 2020 11:45 AM
To: Info General Plan; Kathy Priestley; Douglas Spondello
Subject: Billin vision
Safe and secure
Great place to live, work and play
Unique transportation to downtown
Leader in youth sports
Continuous improvement
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GPAC Descriptors
John Loprieno/Moorpark College
- Easily accessible
- Small town charm, Big town diversity
- Welcoming and a place to relax
- Shops, cafes and entertainment
- Local owners and services
Santa Barbara
Seal Beach
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Redlands
Balboa Island
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Hello Woodie and Jonathan,
Below you will find the homework statement for John Novi.
Thank you.
Kathy
Kathy PriestleyAdministrative Assistant IICommunity Development DepartmentCity of Moorpark | 799 Moorpark Ave. | Moorpark, CA 93021(805) 517-6243 | fax: (805) 532-2530 | kpriestley@moorparkca.govwww.moorparkca.gov
From: John Novi
Sent: Tuesday, October 13, 2020 8:51 AM
To: Info General Plan
Subject: GPAC five visioning descriptors
Here is my homework statements for the next meeting on the 22nd
Sustainable, livable community
walkable
safe
A place to live work and play
leader in environmental and social justice
Thanks
-John Novi
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Hello Woodie and Jonathan,
Below you will find the homework statement from Julius Sokenu.
Thank you.
Kathy
-----Original Message-----
From: Julius Sokenu
Sent: Saturday, October 17, 2020 5:56 PM
To: Info General Plan
Subject: Visioning Descriptors
Below please find visioning descriptors for Moorpark 2050. Thanks, Julius
Balance of green space and strategically developed growth Welcoming city center with mix of commercial and
residential space Bike and pedestrian friendly core with arts, entertainment and recreation Transportation system
that better connects Moorpark to other cities in our county and LA Sustainable local economy with affordable
housing and city that truly honors diversity
Julius Sokenu, Ed. D
Interim President
Moorpark College
Administration 103
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Moorpark Vision:
Access: to open space
to services
to education
to community
Diversity: of housing opportunities
of services for residents
of ages
of the residents themselves
Connection: via walking and cycling
with transit
with broadband internet
with each other
Sustainable: climate and disaster resilient
resource (land, water, air, energy, material) efficient
economically
Home
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Matthew Eason
10/16/20
Moorpark GPAC
Descriptors Assignment
Moorpark is:
1. Quaint with farming roots…
High Street!
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Matthew Eason
10/16/20
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Matthew Eason
10/16/20
Moorpark is:
2. Diverse, beautiful and fun…
Art, Walkability & Agritourism
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Matthew Eason
10/16/20
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Matthew Eason
10/16/20
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Matthew Eason
10/16/20
Moorpark is:
3. Not a truck stop…
Los Angeles Ave.
re-imagined with mixed use and
walkability
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Matthew Eason
10/16/20
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Matthew Eason
10/16/20
Moorpark is:
4. Good for the soul…
Hiking and Open Space!
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Hello Woodie and Jonathan,
Below you will find the homework statement from Mike Winters.
Thank you.
Kathy
From:
Sent: Thursday, October 15, 2020 3:49 PM
To: Info General Plan
Subject: GPAC Homework Assignment
Good afternoon! Below are the five descriptors I came up with for my GPAC homework
assignment.
Vibrant, thriving, and revitalized downtown
Appreciation/acceptance of diverse backgrounds/culture
Family friendly atmosphere/charm of small town
Values past as much as future
Robust and safe infrastructure
Can you please confirm receipt of this email?
Thank you!
Mike Winters
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MOORPARK GPAC
MISSION STATEMENT
A Model City Providing Safe and Good Quality of Life for Residents and people who Work and
Visit the City.
1.Affordable Housing for Workforce.
2.Secure Broadband and reliable Internet Infrastructure for residents visitors to the City
3.Environmental Sustainability
4.Develop local water resources to create jobs and water supply reliability
5.Interconnect Bicycle paths and Walking trails in the City
6.Economic development to support City services
Proposed by Reddy Pakala, GPAC member . October 17, 2020.
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Hello Woodie and Jonathan,
Below you will find the homework statement from Robert Jacobs.
(There are also picture attachments.)
Thank you.
Kathy
From: Robert Jacobs
Sent: Friday, October 16, 2020 10:27 AM
To: Info General Plan
Subject: GPAC Assignment
Descriptors: Safe, Visionary, Inviting, Vibrant, Attractive Destination, Close Knit Welcoming
Lifestyle.
Advantages of a Small City:
"A sense of belonging, of people caring and knowing each other, even if just a little bit."
Images for High Street potential attached.
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Woodie and Jonathan,
Please see Sharon Noel’s response below.
Thank you.
Kathy
From: Sharon Noel
Sent: Monday, October 19, 2020 1:24 PM
To: Info General Plan
Subject: Homework on Vision Statement
In 2050 Moorpark is a SMALL TOWN.
In 2050 Moorpark places emphasis on conservation biology.
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Here you go. (Still looking for Ashley’s. I’m pretty sure Doug forwarded that one.)
From: Terri Hilliard Olson
Sent: Tuesday, October 20, 2020 9:43 PM
To: Kathy Priestley; Info General Plan
Cc: Terri Hilliard Olson
Subject: RE: GPAC Meeting- Vision Thoughts and images
Farmers Markets and commerce in downtown high street
Free Concerts in the park engaging all ages, families and access for all abilities
Veteran programs and honoring our service persons
Art and diversity
Pop up food truck and play areas
Parks Accessible to animals/dog parks with grass area.
Subject: GPAC Meeting 2 Agenda and Ad
Good Afternoon GPAC Members,
The agenda for our second meeting on Thursday, October 22 is attached. Please let me know if you’re
unable to attend. This meeting will focus on our community vision and beginning to define what will
characterize Moorpark in 2050.
If you haven’t already, please send your vision statements and any pictures to
info@moorparkgeneralplan.com as soon as possible.
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We’ve also attached an ad for the meeting that can be shared with your stakeholder groups as well as
social media to help get the word out. We are looking forward to getting together next week. Please let
us know if you have any questions.
Have a nice weekend!
Kathy PriestleyAdministrative Assistant IICommunity Development DepartmentCity of Moorpark | 799 Moorpark Ave. | Moorpark, CA 93021(805) 517-6243 | fax: (805) 532-2530 | kpriestley@moorparkca.govwww.moorparkca.gov
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GPAC Homework Assignment #1 – T. Hagman-Lawson
Moorpark 2050
5 Descriptors
1. Grow Small & keep it Green
2. Leaning forward to Leverage Technology
3. Multi-Cultural/Multi-Generational Community
4. Built for Healthy Living
5. A place to come home to
Note: was looking for a 2nd home and bumped into this, one of
our family favorite locations. Sharing because loved the words
Friendliness, authentic and Stewardship.
Steamboat - our
2nd most favorite place in the USA.pdf
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Please see below from Theresa Hagman, thank you
Douglas SpondelloPlanning ManagerCommunity Development DepartmentCity of Moorpark | 799 Moorpark Ave. | Moorpark, CA 93021(805) 517-6251 | dspondello@moorparkca.govwww.moorparkca.govhttp://moorparkgeneralplan.com/
From: Theresa Hagman
Sent: Friday, October 16, 2020 4:55 PM
To: Info General Plan
Subject: Green health benefits
https://www.kcet.org/shows/socal-connected/episodes/its-not-easy-being-green
Hi, this video has inspired part of my vision and thoughts for Moorpark 2050. I shared it with Mayor
Parvin and Council Member Enegren a year ago.
You may have seen this yourself, just sharing because of ongoing concern about the air quality for
our Old Town Moorpark residents. We can do much better for all of us.
Thank you kindly,
Theresa
Sent from Mail for Windows 10
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Hello Woodie and Jonathan,
Attached you will find the homework statement from Tony O’Hagen.
Thank you.
Kathy
From: Tony OHagan
Sent: Thursday, October 15, 2020 5:25 PM
To: Info General Plan
Subject: GPAC "Homework" Assignment
Here are 5 descriptors of my vision for the future of Moorpark:
1. Safe - Public Safety #1 Priority
2. Housing - Needed for Seniors & 1st Time Buyers
3. Transportation - City Wide Coverage
4. Technology - Modern Technology Infrastructure
5. Robust Commercial Retail - Small businesses/ Large Corporations
See you on the 22nd!
Tony O'Hagan
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From: Amwagner
Sent: Thursday, October 22, 2020 11:45 AM
To: Kathy Priestley
Subject: Re: GPAC Meeting 2 Presentation
Ashley’s Descriptor words for future of Moorpark :
1. Family oriented/centered
2. Community focused/collaborative
3. Vibrant and balanced
4. Smart growth and development prioritized to sustain and increase services
5. Equitable and accessible
So sorry for my tardiness!!
Please let the consultant know I will be on top of the next one! :)
Sent from my iPhone
On Oct 22, 2020, at 10:57 AM, Kathy Priestley wrote:
Good Morning GPAC Members,
I have attached a copy of tonight’s presentation for your convenience.
We look forward to seeing you!
Kathy
Kathy PriestleyAdministrative Assistant IICommunity Development DepartmentCity of Moorpark | 799 Moorpark Ave. | Moorpark, CA 93021
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