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Home My WebLink AboutAGENDA REPORT 2021 0227 CC SPC ITEM 05BCITY OF MOORPARK,  CALIFORNIA City Council Meeting of February 27, 2021 ACTION Receive and file presentation and reports on National Community Survey. BY B.Garza. B. Consider Presentation on National Community Survey. Staff Recommendation: Receive and file presentation and reports on National Community Survey. Item: 5.B. Moorpark, CA The National Community Survey Key Findings 2020 Results Item 5.B. 42 “Cities have the capability of providing something for everybody, only because, and only when, they are created by everybody.” Jane Jacobs, The Death and Life of Great American Cities 43 The National Community Survey, in partnership with the International City/County Management Association (ICMA), is the gold standard in community assessments today. This benchmarking survey provides a comprehensive and accurate picture of livability and resident perspectives about local government services, policies and management. Hundreds of communities in nearly every U.S. state conduct The NCS. Our researchers use scientific survey methods and best practices of the modern day to guarantee valid findings and put your results into meaningful context. Results draw from the largest resident opinion database of its kind, representing well over 30 million Americans. The NCS compares local results with benchmarks compiled from surveys conducted across the U.S. The National Community Survey 44 CONNECT WITH RESIDENTS ● MAKE DATA-DRIVEN DECISIONS The National Community Survey™ (The NCS™) ●Gold standard for gauging public opinion ●Endorsed by ICMA ●Trusted by hundreds of jurisdictions ●Benchmark to 500+ communities ●Clear, unbiased and accurate results ►Evaluate services ►Enhance communication ►Measure quality of life ► Build trust ►Plan capital investments ► Inform budgeting ►Monitor performance ►Assist strategic planning 10 key facets of community livability: ●Economy ●Mobility ●Community Design ●Natural Environment ●Safety ●Utilities ●Parks and Recreation ●Health and Wellness ●Education, Arts and Culture ●Inclusivity and Engagement 45 Tried and True Survey Tool The NCS was developed by National Research Center (NRC) in 2001 and has since been conducted in over 400 communities across the nation. Adaptable and Evolving The survey is constantly evolving to address relevant issues and needs in the world while also following the most up-to-date methodology. Benchmarks are the compiled answers from all citizen surveys Polco/NRC has conducted which we use to create an average rating for each item on The NCS. This average ratings provides communities a framework through which they can compare their performance on a national and custom level. The Voice of the Average Resident The robust survey methodology and statistical weighting provide communities with the best sample possible – including residents that may be less likely to participate in a council meeting or pick up the phone to let you know what they think. Benchmarking 46 Facets of Community Livability Education, Arts, & Culture Community Design Inclusivity & Engagement Parks & Recreation Natural Environment Economy Mobility Safety Utilities Community Livability 47 Survey Timeline 2020 September – Survey agreement approved by City October – Survey submitted to City Council for review and custom questions recommended by City Council added to survey November – Survey materials mailed to households December – Data collection completed 2021 January – Survey analysis completed February – Final reports submitted to City 48 The NCS & Moorpark •First iteration of The NCS •Scientific sample of 2,700 households •501 responses; 59 returned surveys; 19% response rate •±4% margin of error Expanded sample Online option Spanish Geographic comparisons Demographic comparisons Custom benchmarks 49 Randomly Selected Households 50 National Benchmark Comparisons 51 2020 National Benchmark Comparisons 115 received similar ratings 14 received higher ratings 17 received lower ratings 52 Facets of Livability: Balancing Performance and Importance Economy Safety Natural environment Parks and recreation Utilities Community design Inclusivity and engagement Mobility Education, arts, and culture Health and wellness High Low High Low Quality Importance 53 Moorpark is a safe place to live with a high quality of life. Key Finding #1 54 5 CHILDREN Moorpark as a place to raise children 90% Quality of Life Percent rated excellent or good EDUCATION K-12 education 84% COMMUNITY Sense of community 79% Indicates higher than the national benchmark Indicates higher than the custom benchmark 55 Neighborhoods in Moorpark 93% of residents rated their neighborhood as an excellent or good place to live. 77% indicated Moorpark has well-designed neighborhoods. Indicates higher than the national benchmark Indicates higher than the custom benchmark 56 Safety 96% of residents… positively rated the overall feeling of safety in Moorpark 91% of community members… think it is important for Moorpark to focus on safety in the coming two years Indicates higher than the national benchmark Indicates higher than the custom benchmark 57 How safe or unsafe Moorpark resident’s feel… Very safe or somewhat safe 95% In Moorpark’s downtown/commercial district during the day Very safe or somewhat safe From violent crime Very safe or somewhat safe From property crime Very safe or somewhat safe From fire, flood, or other natural disaster 86% Indicates higher than the national benchmark 91% 71% Indicates higher than the custom benchmark Indicates lower than the national benchmark Indicates lower than the custom benchmark 58 The economy may be an area of opportunity for Moorpark. Key Finding #2 59 Economic Activity 49% 47% 40% 35% 34% 31% Overall economic health Moorpark as a place to work Variety of business and service establishments Economic development Shopping opportunities Moorpark as a place to visit Percent rated excellent or good Indicates lower than the national benchmark Indicates lower than the custom benchmark 60 1% 3% 5% 7% 9% 11% 13% 15% 17% 19% Vibrancy of the downtown/commercial area 17% Rated excellent or good Room for Growth 1% 3% 5% 7% 9% 11% 13% 15% 17% 19% Employment opportunities 16% Rated excellent or good Indicates much lower than the national benchmark Indicates lower than the national benchmark Indicates lower than the custom benchmark 61 Household Income January February March April May JuneHousehold Income 2 in 10 residents believe the economy will have a negative impact on their income in the six months following the survey 62 The utilities and the natural environment are appreciated by residents, though water resources could be an area of focus. Key Finding #3 63 8 in 10 residents positively rated utilities in Moorpark 82% 82% 84% 88% 88% 78%80%82%84%86%88%90% Storm water management Power (electricity and/or gas) utility Drinking water Garbage collection Sewer services Percent rated excellent or good Indicates higher than the national benchmark Indicates higher than the custom benchmark 64 The Natural Environment in Moorpark 85% of residents rated the overall quality of the natural environment as excellent or good. 76% gave positive marks to the preservation of natural areas. 74% positively rated Moorpark’s Open Space. Indicates higher than the custom benchmark Indicates higher than the national benchmark 65 Moorpark is a Clean City 5 Cleanliness of Moorpark Percent rated excellent or good Air quality Yard waste pick-up 86% 86% 88% 66 Water Resources in Moorpark 32% of respondents gave either excellent or good scores to water resources like beaches, lakes, ponds, and river ways. Indicates much lower than the national benchmark Indicates lower than the custom benchmark 67 Health and wellness received lower ratings but parks and recreation in Moorpark was positively scored. Key Finding #4 68 Health and Wellness 80% 76% 73% 64% 59% 30% 0% 20% 40% 60% 80% 100% In general your health is… Overall health and wellness opportunities in Moorpark Health services Availability of affordable quality health food Availability of affordable quality health care Availability of affordable quality mental health care Indicates lower than the national benchmark Indicates lower than the custom benchmark Percent rated excellent or good 69 Parks and Recreation in Moorpark 69% 70% 75% 75% 82% 84% 88% 0%20%40%60%80%100% Recreational opportunities Fitness opportunities Recreation centers or facilities Availability of paths and walking trails Recreation programs or classes City parks Overall quality of parks and recreation opportunities Percent rated excellent or good 70 Certain mobility services fall above the national benchmark in Moorpark, but overall quality of public transportation could be an area of focus. Key Finding #5 71 Mobility Areas Above the National Benchmark Ease of public parking % Positive Rank Number of Communities 81% 23 250 Street cleaning 80% 41 317 Street lighting 80% 22 337 Percent rated excellent or good 72 Public Transportation in Moorpark 64% 52% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% Overall quality of the transportation system Ease of travel by public transportation Used bus, rail, or other public transportation Indicates lower than the national benchmark Percent rated excellent or good 73 Residents identified art and culture and community engagement in Moorpark as possible areas of improvement. Key Finding #6 74 Improving Art and Culture 5 Percent rated excellent or good Opportunities to attend special events and festivals 53% Community support for the arts 38% Opportunities to attend cultural / arts / music activities 32% Indicates lower than the national benchmark Indicates lower than the custom benchmark 75 Neighborhood design was above the national benchmark in Moorpark, but other aspects of community designed received lower marks. Key Finding #7 76 77% of Moorpark residents indicated Moorpark has well-designed neighborhoods. 46% gave positive marks to Moorpark having public places where people want to spend time. 26% positively rated well-planned commercial growth in Moorpark. Community Design Percent rated excellent or good Indicates lower than the national benchmark Indicates lower than the custom benchmark Indicates higher than the national benchmark Indicates higher than the custom benchmark 77 Custom Questions 78 Shopping and Dining in Moorpark Percent very likely or somewhat likely 55% 58% 64% 68% 69% 76% 89% 94% 95% 0%20%40%60%80%100% More transportation on nights and weekends More accessible transportation and parking options More nightlight opportunities More national chain restaurants More large franchise businesses More service-oriented businesses (e.g., spa services, coffee shops, etc.) Increased safety and security More unique dining opportunities More small, independent, locally owned, or “mom and pop” businesses Likeliness of shopping and dining in Moorpark if the following amenities were added. 79 Support for City Investments Percent strongly support or somewhat support 97% 91% 79% 76% 75% 73% 72% 70% 0% 20% 40% 60% 80% 100% More trails and greenways More sidewalks and other pedestrian walkways More rail options New or expanded bus routes New rideshare partnerships programs with Uber/Lyft More bicycle lanes More frequent bus service More park-n-rides *responses receiving less than 70% support not shown 80 Conclusions Moorpark is a safe place to live with a high quality of life. The economy may be an area of opportunity for Moorpark. The utilities and the natural environment are appreciated by residents, though water resources could be an area of focus. Health and wellness received lower ratings but parks and recreation in Moorpark was positively scored. Certain mobility services fall above the national benchmark in Moorpark, but overall quality of public transportation could be an area of focus. Residents identified art and culture and community engagement in Moorpark as possible areas of improvement. Neighborhood design was above the national benchmark in Moorpark, but other aspects of community designed received lower marks. 81 Thank you! 82