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Home My WebLink AboutAGENDA REPORT 2021 1006 CCSA REG ITEM 09C POWERPOINT z , s 414 �.. i' CITY OF MOORPARK >>' Prepared B 0RAHGE C0UNTY Fy Improve The arts are fundamental to Make well-being - Unify � our humanity. They ennoble and neighborhoods communities safer „�� inspire us—fostering creativity, Improve the Improve goodness, and beauty. The arts well-being of academic bflllg us joy, help us express military & veterans HAW performance our values, and build bridges THE ARTS between cultures. The arts are Improve BENEFIT THE strengthen also a fundamental component physical and COMMUNITY the economy mental health of a healthy community— strengthening them socially, Have Drive tourism educationally, and economically social impact revenue to —benefits that persist Drive the Spark loyal business even in difficult social and creative creativity and economic times. industries innovation During the past twelve months, the consultant collected community input and data through a variety of tools. Conducted 26 individual key stakeholder interviews Conducted 4 visioning sessions OUR � Conducted an online survey PROCESS Maintained ongoing communication with City of Moorpark staff and the Arts Commission Collected City of Moorpark arts policies Collected information from neighboring cities City Government Arts & Culture • Mayor and City Council • High Street Arts [enter • City Manager • Moorpark Symphony Orchestra • Moorpark Arts Commission • Moorpark Film Festival • Community Services Department • Moorpark Foundation for the Arts • Economic Development Department • Moorpark Historical Society • Moorpark Public Library i Residents Education • Visioning Sessions • Moorpark College • 011lllle SUfV2y (English and Spanish) • Moorpark Education Foundation • Facebook/Social Media • Moorpark Unified School District BU S I r125S • Ventura County Office of Education • Moorpark Chamber of Commerce • Moorpark Morning Rotary Club .--- 40000- STAKEHOLDERCOMMUNITY • _ - - - VISIONING INTERVIEWS ;- SESSIONS P .. ..�a°'�=•�ate. r. � ,;� � .r,y. �. �[l'"'.`fi [r1""��. ww�ioiEiE'o�iww W��h� �-r a,y��aNy. � �c! ,�r-�L _I L-• �"+� /�� - . ..... orm�nces rf .��' :�=::�:�;Po •,.� comot t Yq . .st en- ,7 E .�� h �+t TK °�, � '� �� he re fists =� yp53+�+" 4� At 01 ONLI URVEY What is SURVEY UNIVERSE PROMOTION YOUR VISION o o • Moorpark residents • AlaorparkAcorn (2 articles) . w for ARTS & • people who work in Moorpark • City of Moorpark e-mail, website, CULTURE in Moorpark? • People who visit Moorpark publications, and Social media .. �Cual es _ • High Street Arts Center newsletter 0 o SU VISION para SURVEY PERIOD • Moorpark, . Arts Master Plan Facebook page el ARTE y la CL!LTU RA February 18 — May 18, 2020 • Targeted Facebook advertising to Moorpark en Moorpark? RESPONSES residents (English and Spanish speaking) • Various Moorpark-focused Facebook pages 407 total • Stakeholders' networks • Visioning session attendees' networks ONLI RVEY Importance How the Economic value How often do you of arts & culture arts benefit the of arts in the attend or participate in in your life community community arts in Moorpark? 70% responded TOP REASONS TOP REASONS 172 %�� • Providing opportunities a Providing reasons to stay ery for residents to have fun & spend in Moorpark Several times each year Additional and socialize a Strengthening local 27% 28% responded • Engaging youth in creative support for the creative "Somewhat" practices and life skills & cultural sector At least monthly • Engaging the personal * Supporting or developing creativity of city residents local creative talent ONLI RVEY Activating Value of Programs Are you an artist, public spaces through public art in the you'd like more of creative worker or engage arts & culture community in Moorpark in creative expression? TOP LOCATION TOP REASONS TOP CHOICES 54% 81 % e Enrich the vibrancy of Concerts and festivals Res onded "Yes" commercial districts P High Street (e.g. High Street, etc.) 50% of those • Add fun, color, and that said yes have enjoyment in the city creative careers • Transform public spaces into gathering spats CREATIVE ECONOMY IN MUORPARK Arts-related People employed in Arts-related employees businesses located arts-related businesses as a percentage of all in Moorpark located in Moorpark Moorpark employment 100 + 600 + 1,51 YcD MOORPARK ARTS MASTER PLAN MISSION GOALS It is the mission of this Arts Master Plan to spark the imaginative spirit and enrich the lives of all Moorpark residents and visitors to the community, with a commitment to respect, equity and inclusion. To fulfill this mission, 1 1 the following goals: ENGAGE STRENGTHEN HARNESS the community in a robust Moorpark's creative the economic vitality array of arts and cultural community of artists, generated by the arts experiences that provide arts organizations and for the benefit of all opportunities for all to arts educators connect and socialize, to create and learn, and to celebrate Moorpark 1a 1 • the communitV1 ! of arts and cultural GOAL 10 e,periences that provide liil 1 1 connect ENGAGE 1 socialize, 1 create and learn, and to celebrate Moorpark Objective 1.1: Engage creative placemaking techniques that leverage the visual and physical characteristics of Moorpark to distinguish it as a community and as a destination. Objective 1.2: Engage people in social gatherings by transforming public spates into points of interest that foster civic pride and attract visitors. Objective 1.3: Engage the heritage, history and diversity of Moorpark to build upon existing events and traditions as well as to develop new, unique and authentic experiences reflecting the City and its people. Objective 1A Engage the creativity and imagination of residents by increasing the availability of arts learning opportunities for all. GOAL 20 Strengthen r creative artists, STRENGTHEN arts organizations r arts educators Objective 2.1: strengthen the city of Moorpark's Art in Public Places Program so that it attracts high quality projects and artists (see the Art in Public Places Program Review and Recommendations in Appendix II for detailed review, analysis, recommendations and references). Objective 2.2: Strengthen the Moorpark Arts commission's rale and impact Objective 2.3: Strengthen cooperation and leadership among the arts in Moorpark Objective 2.4: Strengthen the ability of city management to support the increased activity required for implementation of the Arts Master Plan Objective 2.5: Strengthen access to and availability of neer and existing facilities for arts uses GOAL 30 11arnes a economic i ` generated as HARNESS the arts for the benefit of all. Objective 3.1: Harness Moorpark's distinction as a desirable destination for visitors and locals alike by actively promoting its arts and culture assets Objective 3.2: Harness the arts in economic and community development planning in order to reap the many benefits of the creative economy Objective 3.3: Harness local entrepreneurship by providing business development opportunities for creative enterprises z , s 414 �.. i' CITY OF MOORPARK >>' Prepared B 0RAHGE C0UNTY Fy