HomeMy WebLinkAboutAGENDA REPORT 2022 0406 CCSA REG ITEM 10BCITY OF MOORPARK, CALIFORNIA
City Council Meeting
of April 6, 2022
ACTION APPROVED STAFF
RECOMMENDATION.
BY A. Hurtado.
B. Consider Amendment No. 1 to Agreement for Professional Services between the
City of Moorpark and PlaceWorks, Inc. to Increase the Contract Budget by
$374,661, from $1,569,812 to $1,944,473. Staff Recommendation: Authorize the
City Manager to sign Agreement Amendment No. 1 to the Agreement for
Professional Services between the City of Moorpark and PlaceWorks, recognizing
a budget increase of $374,661.00, from $1,569,812.00 to $1,944,473.00, subject
to final language approval by the City Manager. (Staff: Shanna Farley, Principal
Planner)
Item: 10.B.
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: Honorable City Council
FROM: Shanna Farley, Principal Planner
DATE: 04/06/2022 Regular Meeting
SUBJECT: Consider Amendment No. 1 to Agreement for Professional Services
between the City of Moorpark and PlaceWorks, Inc. to Increase the
Contract Budget by $374,661, from $1,569,812 to $1,944,473
BACKGROUND
On January 15, 2020, the City Council awarded a contract to PlaceWorks, Inc.
(PlaceWorks) for the preparation of a comprehensive update to the General Plan and
associated Program Environmental Impact Report and adopted Resolution No. 2020-
3871 (Attachment 1) amending the Fiscal Year (FY) 2019/20 budget to set the total
budget for the initial contract with PlaceWorks at $1,569,812. On February 20, 2020, the
City entered into an Agreement with PlaceWorks (Attachment 2).
Virtual Public Outreach
On March 4, 2020, a State of Emergency was declared in the State of California as a
result of the COVID-19 pandemic. The resulting pandemic had numerous effects on the
process, timeline, and expected costs related to conducting public outreach. Various
unexpected considerations were required to address public safety during public outreach
phases. Most of the open houses, workshops, and meetings that were originally planned
to take place in person, were then required to be held virtually, requiring specialized
software to help accomplish what normally would take place in person. As a result, costs
associated with implementation of a virtual outreach strategy exceeded the original
budget. Overages include costs for integrating new outreach technology, supplemental
staff costs associated with administration of virtual outreach, and costs to duplicate
activities and resources for both virtual and in-person engagement. One example of such
outreach tool was the use of Social Pinpoint, a web-based mapping application, which
helped to identify opportunity sites and develop land use concepts. In general, due to
COVID-19, the process for completing the General Plan increased by approximately eight
months, resulting in expanded staffing costs for project management.
Item: 10.B.
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Honorable City Council
04/06/2022 Regular Meeting
Page 2
Housing Element Update
The original project budget did not include some expanded requirements of the California
Department of Housing and Community Development (HCD) related to fair housing
analysis required by Assembly Bill (AB) 686. Although AB 686 was approved on
September 30, 2018, HCD released a guidance memo titled “Affirmatively Furthering Fair
Housing – Guidance for All Public Entities and for Housing Elements” on April 23, 2020,
which was later updated in April 2021. The memo was meant to help public agencies
implement the statute but expanded upon the requirements of the law and explained more
specific analysis which would be expected by HCD. HCD also held a guidance workshop
on June 15, 2021, which further clarified concerns raised by municipalities in meeting the
intent of AB 686. For example, one of the more expansive tasks required holding several
fair housing stakeholder interviews, which resulted in additional information for the
Housing Element Update. Stakeholder interviews were held in October and November
2021. With the recent adoption of many new housing laws, the content, review, and
process of preparing Housing Elements is more comprehensive than in years past. Staff
and PlaceWorks worked through February 2022 to diligently address goals and policies
to address topics identified through stakeholder interviews. The additional budget request
considers the more extensive review and revision process that has been necessary to
support the Housing Element Update. The Draft Housing Element Update was submitted
to HCD on February 7, 2022.
Additional Outreach and Resources
Through the process of fine tuning the scope of the project, additional meetings and work
products were identified. For example, the original scope included 14 General Plan
Advisory Committee (GPAC) meetings. This was expanded to 17 GPAC meetings to
address desired topics and outreach. In addition, staff requested that PlaceWorks staff
attend additional City Council and Planning Commission meetings and assist in the
preparation of staff reports and presentations regarding initial project kick-off, opportunity
and land use sites, and the Housing Element Update, which were not originally apart of
the contract. The request also includes a contingency budget of $3,237 to incorporate
additional Zoning Code Update items, not otherwise addressed in the original contract,
as the original contract only anticipated Zoning Code Updates required to be consistent
with the General Plan Update. Additional outreach, collateral materials, and surveys are
also addressed in the augmented budget request.
DISCUSSION
Final adoption of the General Plan is projected for early Spring 2023 (see Attachment 3).
On March 4, 2022, PlaceWorks submitted a revised project scope and budget request
(Attachment 4). The Agreement Amendment No. 1 (Attachment 5) requests a budget
increase of $374,661. A detailed breakdown of the allocation of funds to specific tasks is
included as Attachment 4. In summary, the budget increase would be used for the
following tasks related to the General Plan update:
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Honorable City Council
04/06/2022 Regular Meeting
Page 3
Task Requested
Additional Budget
General Description
1 – Project Foundation,
Initiation, and Preliminary
Coordination
$104,971 Eight months of additional
meetings and coordination due to
COVID-19, transition to virtual
platforms, and acquisition/
analysis of map data.
3 – Public Outreach
Strategy
$208,111 Virtual meetings, additional
staffing, and virtual mapping
software.
6 – Prepare Draft
Comprehensive Plan
$34,000 HCD Requirements – Fair
Housing Analysis.
8 – Public Hearings and
Adoption
$17,500 Additional staff reports and
meetings with City Council and
Planning Commission.
10 – Update to the Zoning
Code
$3,237 Contingency to review and
integrate Zoning Code updates
made by staff.
X – Reimbursables $6,842 Social Pinpoint software license.
Total Additional Request $374,661
FISCAL IMPACT
If the proposed Contract Amendment is approved, the associated budget adjustment will
be presented as part of the upcoming FY 2022/23 Budget presentation and not with this
item. Funding for the requested Agreement Amendment No. 1 would allocate an
additional $374,661 to the Planning Division Contractual Services Account (2018-161-
00000-51000), bringing the total budget allocation for the General Plan Update to
$1,944,473.
COUNCIL GOAL COMPLIANCE
This action implements Goals 1 and 3 of the City Council 2021-2023 Goals.
Goal 1: Identify Options and Solutions to Barriers for Housing for All Economic and
Age Ranges - Objective 1.3: Complete the 6th Cycle Housing Element, which will
include housing opportunity sites, and goals and policies to support the creation of
housing for all (2022); and
Goal 3: Emphasis on Economic Development with a Focus on Historic High Street
to Enhance a Destination and Sense of Community - Objective 3.7: Complete the
Comprehensive General Plan Update, which will include elements dedicated to
Land Use and Economic Development (2023).
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Honorable City Council
04/06/2022 Regular Meeting
Page 4
In addition, following the comprehensive update to the General Plan, the associated
agreement will address implementation through an update to the Zoning Code and zoning
map which will further implement Goals 1 and 3 above.
STAFF RECOMMENDATION
Authorize the City Manager to sign Agreement Amendment No. 1 to the Agreement for
Professional Services between the City of Moorpark and PlaceWorks, recognizing a
budget increase of $374,661.00, from $1,569,812.00 to $1,944,473.00, subject to final
language approval by the City Manager.
Attachment 1: Resolution No. 2020-3871
Attachment 2: Agreement No. 2020-033 Between City of Moorpark and PlaceWorks
(Includes Agreement, Scope of Work, Schedule, and Budget)
Attachment 3: General Plan Update Schedule
Attachment 4: PlaceWorks Budget Augment Request dated March 4, 2022
Attachment 5: Draft Agreement Amendment No. 1 to Agreement Between the City of
Moorpark and PlaceWorks, Inc.
132
RESOLUTION NO. 2020-3871
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
MOORPARK, CALIFORNIA, AMENDING THE FISCAL
YEAR (FY) 2019/20 BUDGET BY APPROPRIATING
1,069,812 FROM THE ENDOWMENT FUND (2018) FOR
THE COMPREHENSIVE GENERAL PLAN UPDATE AND
ASSOCIATED PROGRAM ENVIRONMENTAL IMPACT
REPORT
WHEREAS, California Government Code Section 65300 requires that the City of
Moorpark adopt a general plan for the physical development of the City and any land
outside its boundaries which in the planning agency's judgment bears relation to its
planning; and
WHEREAS, the General plan expresses the community's development goals and
embodies public policy relative to the distribution of future land uses over a 20-year
planning horizon; and
WHEREAS, more than 20 years have elapsed since a comprehensive update to
the General Plan was prepared and the maintenance of a contemporary General Plan
enables the strategic growth and development of the City and its operations; and
WHEREAS, on March 20, 2019, Community Development Department staff
provided the City Council with an annual report regarding the implementation of the
General Plan and the Council directed staff to initiate a comprehensive update to the
General Plan; and
WHEREAS, the City Council further identified the completion of a comprehensive
update to the General Plan as Objective 1.3.2 in the Mission Statement, Strategies,
Goals, and Objectives for FY 2019/20 and 2020/21; and
WHEREAS, the City is in need of professional and technical expertise to prepare
the comprehensive update to the General Plan update in a timely manner and
competed a Request for Proposals process in order to evaluate to solicit and evaluate
firms to provide these services; and
WHEREAS, on June 19, 2019, the City Council adopted the Operating and
Capital Improvements Budget for FY 2019/20, which included an appropriation of
50,000 to the Planning Division's Contractual Services Account (2018-161-00000-
51000) for the comprehensive update to the General Plan; and
WHEREAS, on September 4, 2019, the City Council appropriated an additional
450,000 to the Planning Division's Contractual Services Account (2018-161-00000-
51000) to provide an initial deposit for the comprehensive update to the General Plan;
and
ATTACHMENT 1
133
Resolution No. 2020-3871
Page 2
WHEREAS, an additional budget amendment of $1,069,812 is desired to fully
fund the comprehensive update to the General Plan update and associated Program
Environmental Impact Report (EIR); and
WHEREAS, Exhibit "A", attached hereto and made a part hereof, describes said
budget amendment and the resulting impact to the budget line item.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF MOORPARK
DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. A budget amendment in the amount of $1,069,812 from the
Endowment Fund (2018), as more particularly described in Exhibit "A", attached hereto,
is hereby approved.
SECTION 2. The City Clerk shall certify to the adoption of this resolution and
shall cause a certified resolution to be filed in the book of original resolutions.
PASSED AND ADOPTED this 15th day of January, 2020.
i
er ice S. Parvin, Mayor
ATTEST:
51"A
K S ler, CI Clerk sriA
Exhibit A— Budget Amendment r
09 t,
r
o jut-'
134
Resolution No. 2020-3871
Page 3
EXHIBIT A
BUDGET AMENDMENT FOR
ENDOWMENT FUND (2018) FOR
A COMPREHENSIVE UPDATE TO THE GENERAL PLAN
FY 2019/20
FUND BALANCE ALLOCATION:
Fund Title Fund-Account Number Amount
Endowment Fund 2018-000-00000-33990 $ 1,069,812.00
Total 1,069,812.00
EXPENDITURE APPROPRIATION:
Account Number _ Current Budget Revision Amended Budget
2018-161-00000-51000 $ 500,000.00 $ 1,069,812.00 $ 1,569,812.00
Total 500,000.00 $ 1,069,812.00 $ 1,569,812.00
135
Resolution No. 2020-3871
Page 4
STATE OF CALIFORNIA
COUNTY OF VENTURA ss.
CITY OF MOORPARK
I, Ky Spangler, City Clerk of the City of Moorpark, California, do hereby certify under
penalty of perjury that the foregoing Resolution No. 2020-3871 was adopted by the City
Council of the City of Moorpark at a regular meeting held on the 15th day of January,
2020, and that the same was adopted by the following vote:
AYES: Councilmembers Enegren, Mikos, Pollock, Simons, and Mayor Parvin
NOES: None
ABSENT: None
ABSTAIN: None
WITNESS my hand and the official seal of said City this 15th day of January, 2020.
401 50a4A-Kt/
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Ky Spangler, City Clerk 40( 46"I'
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136
AGREEMENT BETWEEN THE CITY OF MOORPARK AND PLACEWORKS, INC. FOR DEVELOPMENT OF A COMPREHENSIVE UPDATE TO THE GENERAL PLAN AND ASSO CIATED PROGRAM ENVIRONMENTAL IMPACT REPORT
THIS AGREEMENT, made and effective as of this '2-�day of f-t.brl4412020,
between the City of Moorpark, a municipal corporation ("City"), and PlaceWorks, Inc.
("Consultant"). In consideration of the mutual covenants and conditions set forth herein,
the parties agree as follows:
WHEREAS, City has the need for development of a comprehensive update to the
City's General Plan and associated Program Environmental Impact Report to guide the City's long-range planning efforts; and
WHEREAS, Consultant specializes in providing such services and has the proper
work experience, certifications, and background to carry out the duties involved; and
WHEREAS, Consultant has submitted to City a Proposal on November 12, 2019, which is attached hereto as Exhibit C.
NOW, THEREFORE, in consideration of the mutual covenants, benefits, and
premises herein stated, the parties hereto agree as follows:
1.TERM
The term of this Agreement shall be from the date of execution to completion of
the work identified in the Scope of Services and in conformance with Exhibit C, unless
this Agreement is terminated or suspended pursuant to this Agreement.
2.SCOPE OF SERVICES
City does hereby retain Consultant, as an independent contractor, in a
contractual capacity to provide the necessary services, as set forth in Exhibit C. In the event there is a conflict between the provisions of Exhibit C and this Agreement, the language contained in this Agreement shall take precedence.
Consultant shall perform the tasks described and set forth in Exhibit C.
Consultant shall complete the tasks according to the schedule of performance, which is also set forth in Exhibit C.
Compensation for the services to be performed by Consultant shall be in
accordance with Exhibit C. Compensation shall not exceed the rates or total contract
value of one million five hundred sixty-nine thousand eight hundred twelve dollars
($1,569,812.00), as stated in Exhibit C without a written Amendment to the Agreement
executed by both parties. Payment by City to Consultant shall be in accordance with the
provisions of this Agreement.
ATTACHMENT 2
137
3. PERFORMANCE
Consultant shall at all times faithfully, competently and to the best of their ability,
experience, standard of care, and talent, perform all tasks described herein. Consultant
shall employ, at a minimum, generally accepted standards and practices utilized by
persons engaged in providing similar services as are required of Consultant hereunder
in meeting its obligations under this Agreement.
4. MANAGEMENT
The individual directly responsible for Consultant's overall performance of the
Agreement provisions herein above set forth and to serve as principal liaison between
City and Consultant shall be Woodie Tescher, and no other individual may be
substituted without the prior written approval of the City Manager.
The City's contact person in charge of administration of this Agreement, and to
serve as principal liaison between Consultant and City, shall be the City Manager or the
City Manager's designee.
5. PAYMENT
Taxpayer ID or Social Security numbers must be provided by Consultant on an
IRS W-9 form before payments may be made by City to Consultant.
The City agrees to pay Consultant monthly, in accordance with the payment
rates and terms and the schedule of payment as set forth in Exhibit C, based upon
actual time spent on the above tasks. This amount shall not exceed of one million five
hundred sixty-nine thousand eight hundred twelve dollars ($1,569,812.00) for the total
term of the Agreement unless additional payment is approved as provided in this
Agreement.
Consultant shall not be compensated for any services rendered in connection
with its performance of this Agreement, which are in addition to those set forth herein,
unless such additional services and compensation are authorized, in advance, in a
written amendment to this Agreement executed by both parties. The City Manager, if
authorized by City Council, may approve additional work not to exceed ten percent
10%) of the amount of the Agreement.
Consultant shall submit invoices monthly for actual services performed. Invoices
shall be submitted on or about the first business day of each month, or as soon
thereafter as practical, for services provided in the previous month. Payment shall be
made within thirty (30) days of receipt of each invoice as to all non-disputed fees. Any
expense or reimbursable cost appearing on any invoice shall be accompanied by a
receipt or other documentation subject to approval of the City Manager or the City
Manager's designee. If the City disputes any of Consultant's fees or expenses, City
shall give written notice to Consultant within thirty (30) days of receipt of any disputed
fees set forth on the invoice.
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6. TERMINATION OR SUSPENSION WITHOUT CAUSE
The City may at any time, for any reason, with or without cause, suspend, or
terminate this Agreement, or any portion hereof, by serving upon the Consultant at least
ten (10) days prior written notice. Upon receipt of said notice, the Consultant shall
immediately cease all work under this Agreement, unless the notice provides otherwise.
If the City suspends or terminates a portion of this Agreement, such suspension or
termination shall not make void or invalidate the remainder of this Agreement.
The Consultant may terminate this Agreement only by providing City with written
notice no less than thirty (30) days in advance of such termination.
In the event this Agreement is terminated or suspended pursuant to this Section,
the City shall pay to Consultant the actual value of the work performed up to the time of
termination or suspension, provided that the work performed is of value to the City.
Upon termination or suspension of the Agreement pursuant to this Section, the
Consultant will submit an invoice to the City pursuant to this Agreement.
7. DEFAULT OF CONSULTANT
The Consultant's failure to comply with the provisions of this Agreement shall
constitute a default. In the event that Consultant is in default for cause under the terms
of this Agreement, City shall have no obligation or duty to continue compensating
Consultant for any work performed after the date of default and can terminate or
suspend this Agreement immediately by written notice to the Consultant. If such failure
by the Consultant to make progress in the performance of work hereunder arises out of
causes beyond the Consultant's control, and without fault or negligence of the
Consultant, it shall not be considered a default.
If the City Manager or his/her designee determines that the Consultant is in
default in the performance of any of the terms or conditions of this Agreement, he/she
shall cause to be served upon the Consultant a written notice of the default. The
Consultant shall have seven (7) days after service upon it of said notice in which to cure
the default by rendering a satisfactory performance. In the event that the Consultant
fails to cure its default within such period of time, the City shall have the right,
notwithstanding any other provision of this Agreement, to terminate this Agreement
without further notice and without prejudice to any other remedy to which it may be
entitled at law, in equity or under this Agreement.
8. LIQUIDATED DAMAGES
There are no liquidated damages under this Agreement.
9. OWNERSHIP OF DOCUMENTS
Consultant shall maintain complete and accurate records with respect to sales,
costs, expenses, receipts, and other such information required by City that relate to the
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performance of services under this Agreement. Consultant shall maintain adequate
records of services provided in sufficient detail to permit an evaluation of services. All
such records shall be maintained in accordance with generally accepted accounting
principles and shall be clearly identified and readily accessible. Consultant shall provide
free access to the representatives of City or the City's designees at reasonable times to
such records; shall give the City the right to examine and audit said records; shall permit
City to make transcripts therefrom as necessary; and shall allow inspection of all work,
data, documents, proceedings, and activities related to this Agreement. Notification of
audit shall be provided at least thirty (30) days before any such audit is conducted. Such
records, together with supporting documents, shall be maintained for a period of three
3) years after receipt of final payment.
Upon completion, or in the event of termination or suspension without cause of
this Agreement, all original documents, designs, drawings, maps, models, computer
files, surveys, notes, and other documents prepared in the course of providing the
services to be performed pursuant to this Agreement shall become the sole property of
the City and may be used, reused, or otherwise disposed of by the City without the
permission of the Consultant. With respect to computer files, Consultant shall make
available to the City, at the Consultant's office and upon reasonable written request by
the City, the necessary computer software and hardware for purposes of accessing,
compiling, transferring, and printing computer files.
10. INDEMNIFICATION AND HOLD HARMLESS
Indemnity for professional liability: When the law establishes a professional
standard of care for Consultant's Services, to the fullest extent permitted by law,
Consultant shall indemnify, protect, defend and hold harmless City and any and all of its
officials, employees, and agents ("Indemnified Parties") from and against any and all
losses, liabilities, damages, costs and expenses, including legal counsels' fees and
costs to the extent same are caused in whole or in part by any negligent or wrongful act,
error or omission of Consultant, its officers, agents, employees or subconsultants (or
any agency or individual that Consultant shall bear the legal liability thereof) in the
performance of professional services under this Agreement.
Indemnity for other than professional liability: Other than in the performance of
professional services and to the full extent permitted by law, Consultant shall indemnify,
protect, defend and hold harmless City, and any and all of its officials, employees, and
agents from and against any liability (including liability for claims, suits, actions,
arbitration proceedings, administrative proceedings, regulatory proceedings, losses,
expenses or costs of any kind, whether actual, alleged or threatened, including legal
counsels' fees and costs, court costs, interest, defense costs, and expert witness fees),
where the same arise out of, are a consequence of, or are in any way attributable to, in
whole or in part, the performance of this Agreement by Consultant or by any individual
or agency for which Consultant is legally liable, including but not limited to officers,
agents, employees or subcontractors of Consultant.
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Consultant agrees to obtain executed indemnity agreements with provisions
identical to those set forth here in this Section from each and every subcontractor, or
any other person or entity involved by, for, with, or on behalf of Consultant in the
performance of this Agreement. In the event Consultant fails to obtain such indemnity
obligations from others as required here, Consultant agrees to be fully responsible
according to the terms of this Section. Failure of City to monitor compliance with these
requirements imposes no additional obligations on City and will in no way act as a
waiver of any rights hereunder. This obligation to indemnify and defend City as set forth
here is binding on the successors, assigns, or heirs of Consultant and shall survive the
termination of this Agreement or this Section.
City does not and shall not waive any rights that it may have against Consultant
by reason of this Section, because of the acceptance by City, or the deposit with City, of
any insurance policy or certificate required pursuant to this Agreement. The hold
harmless and indemnification provisions shall apply regardless of whether or not said
insurance policies are determined to be applicable to any losses, liabilities, damages,
costs, and expenses described in this Section.
11. INSURANCE
Consultant shall maintain prior to the beginning of and for the duration of this
Agreement insurance coverage as specified in Exhibit A, attached hereto and
incorporated herein by this reference as though set forth in full.
12. INDEPENDENT CONSULTANT
Consultant is and shall at all times remain as to the City a wholly independent
Contractor. The personnel performing the services under this Agreement on behalf of
Consultant shall at all times be under Consultant's exclusive direction and control.
Neither City nor any of its officers, employees, or agents shall have control over the
conduct of Consultant or any of Consultant's officers, employees, or agents, except as
set forth in this Agreement. Consultant shall not at any time or in any manner represent
that it or any of its officers, employees, or agents are in any manner officers or
employees, or agents of the City except as set forth in this Agreement. Consultant shall
not incur or have the power to incur any debt, obligation, or liability against City, or bind
City in any manner.
No employee benefits shall be available to Consultant in connection with the
performance of this Agreement. Except for the fees paid to Consultant as provided in
the Agreement, City shall not pay salaries, wages, or other compensation to Consultant
for performing services hereunder for City. City shall not be liable for compensation or
indemnification to Consultant for injury or sickness arising out of performing services
hereunder.
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13. LEGAL RESPONSIBILITIES
The Consultant shall keep itself informed of local, state, and federal laws and
regulations which in any manner affect those employed by it or in any way affect the
performance of its service pursuant to this Agreement. The Consultant shall at all times
observe and comply with all such laws and regulations, including but not limited to the
Americans with Disabilities Act and Occupational Safety and Health Administration laws
and regulations. The Consultant shall comply with and sign Exhibit B, the Scope of
Work Requirement for Professional Services Agreements Compliance with California
Government Code Section 7550, when applicable. The City, and its officers and
employees, shall not be liable at law or in equity occasioned by failure of the Consultant
to comply with this Section.
14. ANTI DISCRIMINATION
Neither the Consultant, nor any subconsultant under the Consultant, shall
discriminate in employment of persons upon the work because of race, religious creed,
color, national origin, ancestry, physical disability, mental disability, medical condition,
genetic information, marital status, sex, gender, gender identity, gender expression,
age, sexual orientation, or military and veteran status; or any other basis protected by
applicable federal, state, or local law, except as provided in Section 12940 of the
Government Code. Consultant shall have responsibility for compliance with this Section.
15. UNDUE INFLUENCE
Consultant declares and warrants that no undue influence or pressure is used
against or in concert with any officer or employee of the City in connection with the
award, terms, or implementation of this Agreement, including any method of coercion,
confidential financial arrangement, or financial inducement. No officer or employee of
the City will receive compensation, directly or indirectly from Consultant, or any officer,
employee, or agent of Consultant, in connection with the award of this Agreement or
any work to be conducted as a result of this Agreement. Violation of this Section shall
be a material breach of this Agreement entitling the City to any and all remedies at law
or in equity.
16. NO BENEFIT TO ARISE TO LOCAL EMPLOYEES
No member, officer, or employee of the City, or their designees or agents, and no
public official who exercises authority over or responsibilities with respect to the
Services during his/her tenure or for one year thereafter, shall have any interest, direct
or indirect, in any agreement or sub-agreement, or the proceeds thereof, for work to be
performed in connection with the Services performed under this Agreement.
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17. CONFLICT OF INTEREST
Consultant covenants that neither they nor any officer or principal of their firm
have any interests, nor shall they acquire any interest, directly or indirectly, which will
conflict in any manner or degree with the performance of their services hereunder.
Consultant further covenants that in the performance of this Agreement, they shall
employ no person having such interest as an officer, employee, agent, or subconsultant.
Consultant further covenants that Consultant has not contracted with nor is performing
any services directly or indirectly, with the developer(s) and/or property owner(s) and/or
firm(s) and/or partnership(s) and/or public agency(ies) owning property and/or
processing an entitlement application for property in the City or its Area of Interest, now
or within the past one (1) year, and further covenants and agrees that Consultant and/or
its subconsultants shall provide no service or enter into any contract with any
developer(s) and/or property owner(s) and/or firm(s) and/or partnership(s) and/or public
agency(ies) owning property and/or processing an entitlement application for property in
the City or its Area of Interest, while under contract with the City and for a one (1) year
time period following termination of this Agreement.
18. NOTICE
Any notice to be given pursuant to this Agreement shall be in writing, and all such
notices and any other document to be delivered shall be delivered by personal service
or by deposit in the United States mail, certified or registered, return receipt requested,
with postage prepaid, and addressed to the party for whom intended as follows:
To: City Manager
City of Moorpark
799 Moorpark Avenue
Moorpark, CA 93021
To: Keith McCann
Chief Executive Officer
PlaceWorks, Inc.
3 MacArthur Place, Suite 1100
Santa Ana, CA 92707
Either party may, from time to time, by written notice to the other, designate a
different address or contact person, which shall be substituted for the one above
specified. Notices, payments, and other documents shall be deemed delivered upon
receipt by personal service or as of the third (3rd) day after deposit in the United States
mail.
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19. CHANGE IN NAME
Should a change be contemplated in the name or nature of the Consultant's legal
entity, the Consultant shall first notify the City in order that proper steps may be taken to
have the change reflected in the Agreement documents.
20. ASSIGNMENT
Consultant shall not assign this Agreement or any of the rights, duties, or
obligations hereunder. It is understood and acknowledged by the parties that Consultant
is uniquely qualified to perform the services provided for in this Agreement.
21. LICENSES
At all times during the term of this Agreement, Consultant shall have in full force
and effect, all licenses required of it by law for the performance of the services in this
Agreement.
22. VENUE AND GOVERNING LAW
This Agreement is made, entered into, and executed in Ventura County,
California, and any action filed in any court or for arbitration for the interpretation,
enforcement, or other action of the terms, conditions, or covenants referred to herein
shall be filed in the applicable court in Ventura County, California. The City and
Consultant understand and agree that the laws of the state of California shall govern the
rights, obligations, duties, and liabilities of the parties to this Agreement and also govern
the interpretation of this Agreement.
23. COST RECOVERY
In the event any action, suit or proceeding is brought for the enforcement of, or
the declaration of any right or obligation pursuant to this Agreement or as a result of any
alleged breach of any provision of this Agreement, the prevailing party shall be entitled
to recover its costs and expenses, including attorneys' fees, from the losing party, and
any judgment or decree rendered in such a proceeding shall include an award thereof.
24. ENTIRE AGREEMENT
This Agreement and the Exhibits attached hereto contain the entire
understanding between the parties relating to the obligations of the parties described in
this Agreement. All prior or contemporaneous agreements, understandings,
representations, and statements, oral or written, are merged into this Agreement and
shall be of no further force or effect. Each party is entering into this Agreement based
solely upon the representations set forth herein and upon each party's own independent
investigation of any and all facts such party deems material.
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25. CAPTIONS OR HEADINGS
The captions and headings of the various Articles, Paragraphs, and Exhibits of
this Agreement are for convenience and identification only and shall not be deemed to
limit or define the content of the respective Articles, Paragraphs, and Exhibits hereof.
26. AMENDMENTS
Any amendment, modification, or variation from the terms of this Agreement shall
be in writing and shall be effective only upon approval by both parties to this Agreement.
27. PRECEDENCE
In the event of conflict, the requirements of the City's Request for Proposal, if
any, and this Agreement shall take precedence over those contained in the Consultant's
Proposal.
28. INTERPRETATION OF AGREEMENT
Should interpretation of this Agreement, or any portion thereof, be necessary, it is
deemed that this Agreement was prepared by the parties jointly and equally, and shall
not be interpreted against either party on the ground that the party prepared the
Agreement or caused it to be prepared.
29. WAIVER
No waiver of any provision of this Agreement shall be deemed, or shall
constitute, a waiver of any other provision, whether or not similar, nor shall any such
waiver constitute a continuing or subsequent waiver of the same provision. No waiver
shall be binding unless executed in writing by the party making the waiver.
30. AUTHORITY TO EXECUTE
The person or persons executing this Agreement on behalf of the Consultant
warrants and represents that he/she has the authority to execute this Agreement on
behalf of the Consultant and has the authority to bind Consultant to the performance of
obligations hereunder.
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IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed the day and year first above written.
CITY OF MOORPARK PLACEWORKS, INC.
400-
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oy B . n, City Manager Kei h McCann, Chief Executive Officer
Attest:
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Exhibit A
INSURANCE REQUIREMENTS
Prior to the beginning of and throughout the duration of Work, Consultant will maintain
insurance in conformance with the requirements set forth below. Consultant will use
existing coverage to comply with these requirements. If that existing coverage does not
meet requirements set forth here, Consultant agrees to amend, supplement, or endorse
the existing coverage to do so. Consultant acknowledges that the insurance coverage
and policy limits set forth in this section constitute the minimum amount of coverage
required. Any insurance proceeds available to the City in excess of the limits and
coverage required in this Agreement and which is applicable to a given loss, will be
available to the City.
Consultant shall provide the following types and amounts of insurance:
Commercial General Liability Insurance using Insurance Services Office (ISO)
Commercial General Liability" policy form CG 00 01 or the exact equivalent. Defense
costs must be paid in addition to limits. There shall be no cross liability exclusion for
claims or suits by one insured against another. Limits are subject to review but in no
event less than $1,000,000 per occurrence for all covered losses and no less than
2,000,000 general aggregate.
Business Auto Coverage on ISO Business Auto Coverage form CA 00 01 including
symbol 1 (Any Auto) or the exact equivalent. Limits are subject to review, but in no
event to be less than $1,000,000 per accident. If Consultant owns no vehicles, this
requirement may be satisfied by a non-owned auto endorsement to the general liability
policy described above. If Consultant or Consultant's employees will use personal autos
in any way on this project, Consultant shall provide evidence of personal auto liability for
each such person.
Workers' Compensation on a state-approved policy form providing statutory benefits as
required by law with employer's liability limits no less than $1,000,000 per accident or
disease.
Professional Liability or Errors and Omissions Insurance as appropriate shall be written
on a policy form coverage specifically designed to protect against acts, errors or
omissions of the Consultant and "Covered Professional Services" as designated in the
policy must specifically include work performed under this Agreement. The policy limit
shall be no less than $1,000,000 per claim and in the aggregate. The policy must "pay
on behalf of" the insured and must include a provision establishing the insurer's duty to
defend. The policy retroactive date shall be on or before the effective date of this
Agreement.
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Excess or Umbrella Liability Insurance (Over Primary) if used to meet limit
requirements, shall provide coverage at least as broad as specified for the underlying
coverages. Coverage shall be provided on a "pay on behalf' basis, with defense costs
payable in addition to policy limits. Policy shall contain a provision obligating insurer at
the time insured's liability is determined, not requiring actual payment by the insured
first. There shall be no cross liability exclusion precluding coverage for claims or suits by
one insured against another. Coverage shall be applicable to the City for injury to
employees of Consultant, subconsultants, or others involved in the Work. The scope of
coverage provided is subject to approval by the City following receipt of proof of
insurance as required herein. Limits are subject to review but in no event less than
2,000,000 aggregate.
Insurance procured pursuant to these requirements shall be written by insurers that are
admitted carriers in the State of California and with an A.M. Bests rating of A- or better
and a minimum financial size of VII.
General conditions pertaining to provision of insurance coverage by Consultant.
Consultant and the City agree to the following with respect to insurance provided by
Consultant:
1. Consultant agrees to have its insurer endorse the third party general liability
coverage required herein to include as additional insureds the City, its officials,
employees, and agents, using standard ISO endorsement CG 2010 and CG
2037 with edition acceptable to the City. Consultant also agrees to require all
contractors and subcontractors to do likewise.
2. No liability insurance coverage provided to comply with this Agreement shall
prohibit Consultant, or Consultant's employees, or agents, from waiving the right
to subrogation prior to a loss. Consultant agrees to waive subrogation rights
against the City regardless of the applicability of any insurance proceeds, and to
require all contractors and subcontractors to do likewise.
3. All insurance coverage and limits provided by Contractor and available or
applicable to this Agreement are intended to apply to the full extent of the
policies. Nothing contained in this Agreement or any other agreement relating to
the City or its operation limits the application of such insurance coverage.
4. None of the coverages required herein will be in compliance with these
requirements if they include limiting endorsement of any kind that has not been
first submitted to the City and approved in writing.
5. No liability policy shall contain any provision or definition that would serve to
eliminate so-called "third party action over" claims, including any exclusion for
bodily injury to an employee of the insured or of any contractor or subcontractor.
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6. All coverage types and limits required are subject to approval, modification, and
additional requirements by the City, as the need arises. Consultant shall not
make any reductions in scope of coverage (e.g. elimination of contractual liability
or reduction of discovery period) that may affect the City's protection without the
City's prior written consent.
7. Proof of compliance with these insurance requirements, consisting of certificates
of insurance evidencing all of the coverages required and an additional insured
endorsement to Consultant's general liability policy, shall be delivered to city at or
prior to the execution of this Agreement. In the event such proof of any insurance
is not delivered as required, or in the event such insurance is canceled or
reduced at any time and no replacement coverage is provided, the City has the
right, but not the duty, to obtain any insurance it deems necessary to protect its
interests under this or any other Agreement and to pay the premium. Any
premium so paid by the City shall be charged to and promptly paid by Consultant
or deducted from sums due Consultant, at the City's option.
8. Certificate(s) are to reflect that the insurer will provide thirty (30) days notice to
the City of any cancellation or reduction of coverage. Consultant agrees to
require its insurer to modify such certificates to delete any exculpatory wording
stating that failure of the insurer to mail written notice of cancellation or reduction
of coverage imposes no obligation, or that any party will "endeavor" (as opposed
to being required) to comply with the requirements of the certificate.
9. It is acknowledged by the parties of this Agreement that all insurance coverage
required to be provided by Consultant or any subcontractor, is intended to apply
first and on a primary, non-contributing basis in relation to any other insurance or
self-insurance available to the City.
10. Consultant agrees to ensure that subcontractors, and any other party involved
with the Work who is brought onto or involved in the Work by Consultant, provide
the same minimum insurance required of Consultant. Consultant agrees to
monitor and review all such coverage and assumes all responsibility for ensuring
that such coverage is provided in conformity with the requirements of this
section. Consultant agrees that upon request, all agreements with subcontractors
and others engaged in the Work will be submitted to the City for review.
11. Consultant agrees not to self-insure or to use any self-insured retentions or
deductibles on any portion of the insurance required herein and further agrees
that it will not allow any contractor, subcontractor, Architect, Engineer, or other
entity or person in any way involved in the performance of Work contemplated by
this Agreement to self-insure its obligations to the City. If Consultant's existing
coverage includes a deductible or self-insured retention, the deductible or self-
insured retention must be declared to the City. At that time, the City shall review
options with the Consultant, which may include reduction or elimination of the
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deductible or self-insured retention, substitution of other coverage, or other
solutions.
12. The City reserves the right at any time during the term of the Agreement to
change the amounts and types of insurance required by giving the Consultant
ninety (90) days advance written notice of such change. If such change results in
substantial additional cost to the Consultant, the City will negotiate additional
compensation proportional to the increased benefit to the City.
13. For purposes of applying insurance coverage only, this Agreement will be
deemed to have been executed immediately upon any party hereto taking any
steps that can be deemed to be in furtherance of or towards performance of this
Agreement.
14. Consultant acknowledges and agrees that any actual or alleged failure on the
part of the City to inform Consultant of non-compliance with an insurance
requirement in no way imposes any additional obligations to the City nor does it
waive any rights hereunder in this or any other regard.
15. Consultant will renew the required coverage annually as long as the City, or its
employees or agents face an exposure from operations of any type pursuant to
this Agreement. This obligation applies whether or not the Agreement is canceled
or terminated for any reason. Termination of this obligation is not effective until
the City executes a written statement to that effect.
16. Consultant shall provide proof that policies of insurance required herein expiring
during the term of this Agreement have been renewed or replaced with other
policies providing at least the same coverage. Proof that such coverage has
been ordered shall be submitted prior to expiration. A coverage binder or letter
from Consultant's insurance agent to this effect is acceptable. A certificate of
insurance and/or additional insured endorsement as required in these
specifications applicable to the renewing or new coverage must be provided to
the City within five days of the expiration of coverage.
17. The provisions of any Workers' Compensation or similar act will not limit the
obligations of Consultant under this Agreement. Consultant expressly agrees not
to use any statutory immunity defenses under such laws with respect to the City,
its employees, officials and agents.
18. Requirements of specific coverage features or limits contained in this section are
not intended as limitations on coverage, limits, or other requirements nor as a
waiver of any coverage normally provided by any given policy. Specific reference
to a given coverage feature is for purposes of clarification only as it pertains to a
given issue, and is not intended by any party or insured to be limiting or all-
inclusive.
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19. These insurance requirements are intended to be separate and distinct from any
other provision in this Agreement and are intended by the parties here to be
interpreted as such.
20. The requirements in this section supersede all other sections and provisions of
this Agreement to the extent that any other section or provision conflicts or
impairs the provisions of this section.
21. Consultant agrees to be responsible for ensuring that no contract used by any
party involved in any way with the Work reserves the right to charge the City or
Consultant for the cost of additional insurance coverage required by this
Agreement. Any such provisions are to be deleted with reference to the City. It is
not the intent of the City to reimburse any third party for the cost of complying
with these requirements. There shall be no recourse against the City for payment
of premiums or other amounts with respect thereto.
22. Consultant agrees to provide immediate notice to City of any claim or loss
against Consultant arising out of the work performed under this Agreement. The
City assumes no obligation or liability by such notice, but has the right (but not
the duty) to monitor the handling of any such claim or claims if they are likely to
involve the City.
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Exhibit B
CITY OF MOORPARK
Scope of Work Requirement for Professional Services Agreements
Compliance with California Government Code Section 7550
Consultant shall sign and include this page in any document or written reports prepared by
Consultant for the City of Moorpark (City) to which California Government Code Section 7550
Government Code § 7550) applies. Government Code §7550 reads:
a)Any document or written report prepared for or under the direction of a state
or local agency, that is prepared in whole or in part by nonemployees of the
agency, shall contain the numbers and dollar amounts of all contracts and
subcontracts relating to the preparation of the document or written report; if the
total cost for the work performed by nonemployees of the agency exceeds five
thousand dollars ($5,000). The contract and subcontract numbers and dollar
amounts shall be contained in a separate section of the document or written •
report.
b)When multiple documents or written reports are the subject or product of the
contract, the disclosure section may also contain a statement indicating that the
total contract amount represents compensation for multiple documents or written
reports."
For all Professional Services Agreement with a total dollar value in excess of $5,000, a signed
and completed copy of this form must be attached to all documents or completed reports
submitted to the City pursuant to the Scope of Work.
Does the dollar value of this Professional Services Agreement exceed $5,000?
0 Yes No
If yes, then the following information must be provided in compliance with
Government Code § 7550:
1. Dollar amount of Agreement/Contract: $ 1,569,812.00
2. Dollar amount of Subcontract:
3. Does the total contract amount represent compensation for multiple
documents or written reports? 2 Yes LI No
I have read the foregoing Code section and will comply with Government Code §7550.
c_..,.;,,,/0,Z-5>7.-2.,_ cs --sc
Keith McCann, Chief Executive Officer to
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Exhibit C
CITY OF MOORPARK
Project Proposal, Scope of Services, Timeline, and Budget
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PLACEWORKS.COM
Comprehensive General Plan Update
and Environmental Impact Report
PROPOSAL SUBMITTED TO THE CITY OF MOORPARK | NOVEMBER 12, 2019
SUBMITTED TO:
CITY OF MOORPARK
Community Development Department
Douglas Spondello, Planning Manager
799 Moorpark Avenue
Moorpark CA 93021
805.517.6251 | dspondello@moorparkca.gov
SUBMITTED BY:
PLACEWORKS
Woodie Tescher
Principal, Planning & Urban Design
700 South Flower Street Suite 600
Los Angeles CA 90017
213.623.1443 | wtescher@placeworks.com
WITH:
ITERIS
FUSCOE ENGINEERING
ECORP CONSULTING
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154
700 S. Flower Street, Suite 600 | Los Angeles, California 90017 | 213.623.1443 | PlaceWorks.com
November 12, 2019
Douglas Spondello, Planning Manager
CITY OF MOORPARK
Community Development Department
799 Moorpark Avenue
Moorpark, CA 93021
Subject: City of Moorpark General Plan Update Proposal
Dear Mr. Spondello and Members of the Selection Committee:
PlaceWorks is pleased to submit this proposal to the City of Moorpark to prepare the General Plan Update and Program
Environmental Impact Report. We offer the City a team of distinguished professionals recognized as among the preeminent
firms in the California producing general plans that, not only comply with State legislation, but have proven their utility
as effective tools in conserving resources and managing growth. Consistently, these avoid generic solutions and reflect
the unique visions of the community, are grounded by strong public support, and have proven to be “living” documents
adaptable to changing needs, values, and legislation. Our reputation is demonstrated through our staff’s continuing
involvement as advisors to the Governor’s Office of Planning and Research (OPR) in developing revised General Plan
Guidelines and academic instructors for general plan courses in California’s universities.
Understanding of the Project. To put it simply, Moorpark’s General Plan is considerably out of date and is of diminishing
value as a tool to guide itsfuture. It does not account for many critical issues challenging communities today, legislation that
has been enacted, and best practices to address these that are cumulatively essential elements of contemporary general
plans. At the same time, the City has grown dramatically, increasing from its 4,030 residents in 1980 to approximately
37,000 persons today. Since 1986, there has been no comprehensive reassessment of their evolving needs and values
about Moorpark should be that can be used as the benchmark for plan policies and programs.
Our Team. PlaceWorks will manage the planning program and provideprincipal land use planning, housing, environmental,
and public involvement services. We will be joined by Iteris for circulation/mobility impact analyses and policy development,
Fuscoe Engineering for infrastructure, and ECORP for biological, cultural, and other technical environmental services.
Our proposal incorporates the content specified in the City’s Request for Proposals including descriptions of our
understanding of the assignment, proposed approach, project management, consultant staff responsibilities, qualifications,
scope of work and deliverables; project schedule; and estimated budget. The undersigned will serve as the Principal-In-
Charge and Project Manager and his residence nearby in Thousand Oaks will facilitate access and collaboration with City
staff.
PlaceWorks, aCalifornia S-corporation, confirms our ability to comply with the contract provisions as outlined in the sample
professional services agreement and insurance requirements incorporated as Attachment A of the RFP. This proposal shall
remain valid for 90 days. As Principal, I am authorized to negotiate contracts and to bind the firm to the contents of this
proposal. Please contact me at 213.623.1443 or wtescher@placeworks.com if you have any questions. My address us at
the bottom of the page.
We look forward to your response
Respectfully submitted,
PLACEWORKS
Woodie Tescher
Principal, Planning & Urban Design
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iPROPOSALFORSERVICES | PLACEWORKS
Contents
INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . .1
What PlaceWorks Offers . . . . . . . . . . . . . . . . . . . . . . . . . .1
PlaceWorks’ General Plan Experience . . . . . . . . . . . . . . . . . .2
Our Awareness of the City . . . . . . . . . . . . . . . . . . . . . . . . .5
TECHNICAL APPROACH . . . . . . . . . . . . . . . . . .11
Approach to the Work Program . . . . . . . . . . . . . . . . . . . . .11
PROJECT MANAGEMENT . . . . . . . . . . . . . . . . .19
CONSULTANT STAFF . . . . . . . . . . . . . . . . . . . . . .23
Team Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Subconsultants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Key Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27
QUALIFICATIONS AND REFERENCES . . . . . . . .39
PROJECT SCOPE . . . . . . . . . . . . . . . . . . . . . . . .47
Work Program Summary . . . . . . . . . . . . . . . . . . . . . . . . .48
Proposed Scope of Work. . . . . . . . . . . . . . . . . . . . . . . . .49
PROJECT SCHEDULE . . . . . . . . . . . . . . . . . . . .117
APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . .A-1
Resumes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .A-1
Relevant Project Details . . . . . . . . . . . . . . . . . . . . . . . A-101
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INTRODUCTION
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1PROPOSALFORSERVICES | PLACEWORKS
WHAT PLACEWORKS OFFERS
PlaceWorks is one of the West’s preeminent planning, design, and environmental
consulting firms serving communities. The firm serves both public- and private-
sector clients in the fields of comprehensive planning, urban design, landscape
architecture, environmental analysis and sciences, and GIS. Founded in 1975,
PlaceWorks now employees a staff of approximately 125 people in seven offices.
Over the past five years, we have varied in size only by five staff members. The
majority of work on this project will be performed from our Los Angeles office
with support from staff in Santa Ana and Ontario.
Over its 44-year history, PlaceWorks has the distinction of having prepared more
than 100 general plans for communities in California, most with associated
environmental impact reports. Our broad experience and technical proficiency
have enabled us to develop a keen understanding of the complexities of public
policies, project designs, and legal requirements. In addition to providing the
requisite technical support, we often serve as a sounding board for clients to
explore design strategies and their environmental and regulatory implications.
A summary of PlaceWorks’ services is provided below.
Community Planning
Comprehensive Planning, including
General Plans, Specific Plans
Community Engagement
Housing Research and Analysis
Climate Adaptation and Resiliency
Planning
Zoning and Form-Based Code
Infill Planning and Design
Corridor Planning
Transportation and Active
Transportation Planning
Transit-Oriented Development
Planning
Municipal Services
Geographic Information Systems
Creative Media
Transferable Development Rights
Economics
Economic and Market Analysis
Economic Development Planning
Site Selection and Development
Feasibility Studies
Design
Transit-Oriented Design
Downtown Planning
Design Standards/Guidelines
Site Planning
Large-Scale Planning and Design
Strategic Plans
Landscape Architecture
Streetscape Design
Parks and Trails Planning
Urban Agriculture and Urban
Forestry
Storm Water Management Planning
Evidence-Based Design
Environmental Services
CEQA/NEPA Documentation
Third-Party Review
Technical Studies, including
Air Quality/GHG, Noise/Vibration,
Traffic/Parking, Geology/Hazards,
Environmental Site Assessment,
Health Risk, Visual Impact Analysis
Site Investigation
Remedial Engineering Design
Health Risk Assessment
Regulatory Compliance
Company Ownership
Company Type: California S-Corporation
Incorporated: September 5, 1975
Office Locations
Los Angeles (bulk of worked from this office)
Santa Ana (headquarters)
Ontario
San Diego
San Luis Obispo
Berkeley
Sacramento
Primary Contact
Woodie Tescher
Principal, Planning & Urban Design
700 S. Flower Street, Suite 600
Los Angeles CA 90017
213.623.1443
wtescher@placeworks.com
Website
www.placeworks.com
Introduction
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2 CITY OF MOORPARK | COMPREHENSIVE GENERAL PLAN UPDATE AND PROGRAM ENVIRONMENTAL IMPACT REPORT
Introduction
El Monte
Industry
Paramount
Pasadena
Redondo Beach
Sierra Madre
Temple City
Adelanto
Chino
Fontana
Highland
Ontario
Rancho Cucamonga
San Bernardino
Upland
Yucaipa
Yucca Valley
Oroville
Calistoga
Butte County
Yolo County
Santa Clara County
San Mateo County
Solano County
Napa County
Los Gatos
Monte Serabi
Morgan Hill
Palo Alto
Capitola
SantaCruz
Santa Cruz County
Hillsborough
Menlo Park
San Carlos
San Mateo
National City
San Diego County
Los Angeles County
Orange County
Kings County
Anaheim
Dana Point
Fountain Valley
Irvine
La Habra
La Palma
Los Alamitos
Newport Beach
San Clemente
Stanton
Westminster
Yorba Linda
Davis
SouthSutter County
Vacaville
Valejo
Nogales, AZ
Las Vegas, NV
Outside of California
Brentwood
Oakley
Walnut Creek
Eden Area
Livermore
Newark
San Leandro
Alameda County
Truckee
San Joaquin County
Contra Costa County
Nevada County
Fresno County
Inyo County
Stanislaus County
Clovis
Bishop
Hughson
Newman
Cathedral City
Corona
Menifee
Palm Springs
Rancho Mirage
Temecula
Riverside County
Avenal
Corcoran
Tulare
Stockton
Tracy
San Bernardino County
PLACEWORKS’ GENERAL PLAN EXPERIENCE
A partial listing of the firm’s experience is provided below on the next page.
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3PROPOSALFORSERVICES | PLACEWORKS
Introduction
GENERAL PLANS AS GUIDES TO GROWTH
Our clients want plans that clearly articulate: the vision of the community and practical ideas for realizing that vision. One of
our specialties is assembling teams of experts in various fields: traffic and infrastructure engineering, economics and fiscal
consulting, etc. PlaceWorks has been involved with more than 100 General Plans nearly all with associated Environmental
Impact Reports. Details about our most recent and relevant projects are provided in the Appendix.
Land UsePolicy AnalysisImplementation ProgramPublic OutreachCirculationHousingConservation &
Open SpaceSafetyNoiseAir QualityCommunity DesignEconomic DevelopmentEnvironmental Impact ReportGrowth ManagementInfrastructure/ServicesWeb-BasedPROJECT POP.
YEAR PLAN COMPONENTS San Bernardino County General Plan and EIR
2,035,210 20181 Redondo Beach General Plan Update
and EIR 67,867 20181 Vallejo General Plan Update and
EIR 117,796 2017 Temple City General Plan,
Zoning Code, & EIR 36,099 2017 Westminster General
Plan and EIR 91,377 2016 Irvine General Plan
and EIR 229,985 2017 Clovis General Plan Update
and EIR 93,000 2014 Pasadena General Plan Update
and EIR 137,122 2015 Yucaipa General Plan Update and
EIR2 51,367 2014 Sierra Madre General Plan Update and
EIR 10,917 2014 La Habra General Plan Update
and EIR3 60,395 2014 Palo Alto Comprehensive Plan
Update & EIR 64,403 2017 Vacaville General Plan Update
and EIR 96,450 2015 Tulare TOD Plan & General
Plan Amendment 60,289 2013 Yucca Valley General Plan
and EIR 20,700 2013 Los Alamitos General Plan
and EIR 11,449 2014 Capitola General Plan Update
and EIR 10,198 2014 Upland General Plan Update
and EIR 76,982 2013 Menifee Inaugural General Plan and
EIR2 67,000 2014 El Monte General
Plan Update and EIR2 125,
000 2011 National City General Plan, EIR and Climate
Action Plan 61,419 2011 Ontario General Plan Update and
EIR2 172,000 2010 Envision Chino:
General Plan 2025 and EIR2 82,830
2010 Palm Springs General Plan Update, Urban Design Guide, and
EIR3 48,000 2007 Rancho Mirage
General Plan Update and EIR2
17,000 2006 Highland General Plan
Update, Zoning Code, and EIR 51,000 2006
San Bernardino City General PlanUpdate, Specific Plans and
Comprehensive
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4 CITY OF MOORPARK | COMPREHENSIVE GENERAL PLAN UPDATE AND PROGRAM ENVIRONMENTAL IMPACT REPORT
Introduction
PlaceWorks’ approach to its projects is both collaborative and comprehensive.
Our policy planners and designers continually confer with our clients, CEQA
practitioners, and technical specialists to create plans that respond to client
needs. PlaceWorks is also known for comprehensive approaches to understand
places and how they work—geographically, environmentally, functionally,
aesthetically, and culturally. We bring together people from diverse practices,
resulting in a synergy of ideas and innovative solutions for our clients.
In addition to our urban planning and design practice, PlaceWorks is also one of
the California’s leading environmental planning firms, providing environmental
documentation for public- and private-sector clients. Good environmental
analysis doesn’t just tally up impacts, but finds opportunities to address and
solve environmental concerns. We use our expertise to formulate workable plans
while remaining objective to ensure environmental documentation withstands
legal scrutiny. Our reputation is built on our consistent production of effective
and defensible environmental documents.
We have over three decades of experience in environmental planning and
science, bringing technical expertise and a long-term perspective in shaping
responses to the dynamic state and federal regulatory environment. Our in-
house environmental planners, scientists, and attorneys have handled projects
of every size, type, and complexity, including large-scale comprehensive plans,
specific developments, and infrastructure projects. We view ourselves as the
City’s environmental strategist, providing you with a deep understanding of the
CEQA process, legal requirements, and court decisions.
UNPARALLELED EXPERTISE IN GENERAL PLAN EXPERIENCE
PlaceWorks has authored general plans for dozens of communities throughout
California and is an acknowledged leader in the field. Principals and senior staff
have been involved in the update of the California Office of Planning & Research’s
OPR) General Plan Guidelines, providing technical review of internal draft
documents and meeting with OPR staff. Our experience and technical expertise
with complex projects will supplement City staff’s local knowledge, resulting ina
thorough, high-quality, and highly customized General Plan in record time.
TECHNICAL EXPERTISE PAIRED WITH SMART PLANNING
PlaceWorks thinks big. We get excited about making places better and helping
communities carry out their visions and goals, even when the hurdles to
reaching those goals seem overwhelming. Our team for the Moorpark General
Plan Update will pair high-level technical expertise and pragmatic transportation
and utility modeling with problem-solving and forward-thinking planners. We
have experience working with our subconsultants on other challenging projects
where we’vereached positive outcomes. These proven working relationships are
essential for successful implementation of the General Plan vision.
PlaceWorks has proven its
ability to over deliver on quality
while staying on schedule
and within budget. I heartily
recommend PlaceWorks
for any work that requires
creative, yet realistic land use
and design skills; an ability
to generate consensus and
enthusiasm among the general
public, key stakeholders,
and city leadership; and a
commitment to the client’s
goals and objectives. Please
feel free to contact me if you
have additional questions about
PlaceWorks.”
Steven A. Mendoza
former City of Los Alamitos Planning Director
now with City of Santa Ana)
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Introduction
OUR AWARENESS OF THE CITY
The City of Moorpark’s General Plan is out of date, with diminished utility for
guiding and shaping the community to be the place its residents want it to be.
This is not headline news, but recent and pending state legislation has given
the role of the general plan increased importance as the primary local decision-
making tool for guiding development and resource conservation. Some recent
and controversial draft legislation errs toward the state exercising power over
local communities by mandating decisions regarding the location, type, and
density of new development. In an updated general plan that fully conforms to
state legislation, Moorpark could clearly articulate and justify its vision for the
character and quality of the community, create policies for how and where it
wants to grow, and develop a more effective tool for meeting these objectives.
FRAMEWORK FOR PLANNING: UNDERSTANDING MOORPARK
The residents of Moorpark can take pride in their community as a special
place in the sprawling southern California region. It is distinguished from many
communities in the greater metropolitan area by its physical setting in a valley
bowl framed by foothills and bounded by open spaces and agricultural lands, its
history as one of the earliest communities in California, the diversity of old and
new residential neighborhoods, concentration of historic buildings in a “Main
Street” environment, clusters of industrial uses offering jobs to local residents, a
station on a major statewide transit corridor, and values about the importance of
health and the environment.
There are a number of important challenges and opportunities not currently
addressed that need to be in an updated General Plan. These reflect the realities
of change in the City since the last comprehensive update in 1986 and limited
update in 1992—the population has grown; lands have been developed and
conserved; and the composition, needs, and visions of residents have evolved.
The wider national and global changes also affect the City—the economy has
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Introduction
fluctuated, housing costs have escalated, traffic has worsened, our climateis
warming, and technological changes affect how we live and do business. The
state has enacted legislation that more aggressively directs cities to address
these and other changes. A number of key challenges and opportunities stand
outfor an update of Moorpark’s General Plan.
Generally, the City is built to its maximum geographic limits, and future growth
will occur largely as infill on remaining vacant and underutilized properties.
Decisions regarding the types of uses and densities will need to carefully
account for how new development will transition in scale and urban form to
seamlessly fit with the surrounding community.
The High Street corridor and downtown’s historic buildings, Amtrak/Metrolink
transit station, and scattered vacant and underutilized properties presenta
significant opportunity for a distinct, walkable district with a mix of uses that
effectively becomes the “heart” of the City—few examples of which exist in
the adjoining Thousand Oaks and Simi Valley communities.
In the past several years, a number of Moorpark’s commercial businesses
have closed, resulting in vacancies and the diminished economic vitality of
several big-box and other commercial centers. This trend is likely to continue
as online transactions become the preferred option to shopping in traditional
bricks and mortar” stores. A critical challenge is developing policy for how
these properties can be reused and reinvestment spurred so that they can be
economically prosperous, special places in the community.
Community colleges are becoming economic engines that stimulate
development of housing for their students and incubator industries that
build upon their intellectual capital, creating extended campuses of living
and innovation on adjoining privately owned properties. In the long-term
perspective of a General Plan, this is a unique opportunity for Moorpark
College to become more than a destination.
Like all cities in California, Moorpark will be challenged by legal mandates and
other pressures to increase its housing supply. The consensus of considerable
research and literature is that the production of units has fallen far behind
population and employment growth, and as a result, rents and prices have
escalated. The demand for and desirability of new housing development
in Moorpark is evident in the 700 units that have been approved and the
additional 1,600 currently under review. The questions for the General Plan
will be: What is the community vision for its long-term character and urban
form? how many units should be accommodated and where should they be
located? how can they be designed to maintain the qualities that distinguish
the City? and how can the impacts of intensification be mitigated?
Climate change and its potential impacts on Moorpark are an equal if not
greater concern in planning for the future. In updating the General Plan, it
will be important to understand the elements contributing to greenhouse
gas emissions in the City and define policies and actions to reduce these and
enable resilience to any changes that are not reversible. We know that practices
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7PROPOSALFORSERVICES | PLACEWORKS
Introduction
for land use development, building design, mobility, and infrastructure are
core contributors, all of which are logically addressed through the elements
required in a General Plan.
A community that is sustainable, healthy, and equitable also resonates with
Moorpark residents. These characteristics have received attention in state
legislation and must be addressed in multiple elements of general plans.
Moorpark’s membership inthe Healthy Eating Active Living (HEAL) community
and engagement with its programs reflect the community’s commitment to
addressing these issues.
A key challenge will be developing an inclusive process that effectively engages
all members of the Moorpark community in defining the issues and visions and
exploring options, and that achieves buy-in for the updated General Plan. Most
residents did not live hereduring the lastupdates, and the memories have faded
for those that did. At the start, it will be important to educate the community
about what a general plan is, how it affects the City, and how it is relevant to their
lives. Before participating, residents and business people will need to recognize
the importance of being involved, understand how their voices will be heard and
effectively influence outcomes, and become active advocates of the process.
UPDATING THE GENERAL PLAN
The City’s Request for Proposals sets the stage for updating its General Plan to
address these and other issues. The PlaceWorks team will deliver to Moorpark
an updated plan that fully meets legal and technical requirements, but more
importantly, becomes a living and breathing document that has real utility in
achieving the visions and aspirations of its residents. To this end, the update will
be more than a technical exercise; it will engage the community in thoughtful
conversations about what is important, what needs to change, and how to get
there. Our program of public outreach and engagement will berobust and involve
faces of individuals not normally present in City Council or Planning Commission
meetings. It will involve every age level, with some emphasis on the young who
will inherit and live with the plan over its life.
PlaceWorks’ approach to preparing the updated General Plan is described
in the following section, coupled with a detailed description of our proposed
scope of work and deliverable work products. Our work tasks correspond to the
sequence inthe RFP, including implementing project management processes and
protocols, formally initiating the project, designing the public outreach program,
analyzing and documenting existing conditions, developing a shared vision and
guiding principles for the future, developing and testing plan alternatives and
selecting a preferred plan, updating General Plan Elements, preparing a Program
Environmental Impact Report, participating in Planning Commission and City
Council public hearings, and preparing final adopted and certified documents. In
recognition of the importance of engaging Moorpark’s citizenry throughout this
process, the key public events and activities proposed for each key task are listed.
PlaceWorks has demon-
strated a deep appreciation for
our goals, both as a community
and a municipal organization.
They have shown a strong
commitment to Ontario beyond
the quality and timelines of their
work—through the personal
commitment of staff members
assigned to our project and
voluntary participation in
non-profit organizations in the
city. I consider them a close
extension of our staff and highly
recommend their services.”
Jerry L. Blum, former Ontario Community
Development Director, now with
San Bernardino County
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TECHNICAL
APPROACH
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11PROPOSALFORSERVICES | PLACEWORKS
APPROACH TO THE WORK PROGRAM
The following describes PlaceWorks’ proposed approach to meeting Moorpark’s
objectives in updating its General Plan. Our unparalleled experience in writing
general plans; contributions to the Governor’s Office of Planning and Research’s
OPR) revision of the General Plan Guidelines and upcoming Environmental
Justice Guidelines; and previous work in Ventura County provide a substantial
foundation for PlaceWorks to deliver a General Plan update for the City of
Moorpark that is of the highest quality and utility.
Our work program is tailored to conform to the City’s objective of adopting the
updated General Plan in two to two and a half years. The preparation of the
updated Housing Element will be accelerated to enable Moorpark to comply
with the state’s requirement for adopting the next cycle of housing elements by
October 2021.
PlaceWorks will collaborate with the community to prepare a plan that generates
interest and excitement about the future; is owned and enthusiastically
implemented; and effectively manages growth while maintaining the qualities
and character that distinguish Moorpark as a place to live, work, and recreate.
Members of the PlaceWorks team are recognized for advancing the state of the
art of the general plan in California, which stems from our mission to create
great communities. The following describes our approach to collaborating with
Moorpark in developing its “constitution” for the future; this approach is the
foundation for the detailed work scope presented in the next section of this
proposal.
A USABLE AND ADAPTABLE GENERAL PLAN
Historically, many general plans in California have satisfied legislative
requirements but have little use after adoption as a tool for achieving community
visions or in the decision-making process. A hallmark of PlaceWorks’ practice is
our emphasis on producing general plans that can be effectively and continuously
used to shape our communities—a “living plan.” Though legislatively required to
be a long-term document, a living plan must evolve over time to account for
changing legislation, economic cycles, development practices, conditions and
issues, population growth and demographics, community needs and values,
and priorities. Performance tracking and processes to facilitate amendments
with minimal cost and time are essential to meet this objective. The diminishing
role of Moorpark’s General Plan in being an effective tool to address current
community visions, issues, and legislation illustrates the impact of the failure to
maintain an up-to-date document.
We encourage the City to consider a similar approach used by our staff in the
Sacramento General Plan, which established a process for trackingand evaluating
progress in implementing plan goals and policies and a regular cycle of five-year
updates. Now in its second iteration, the updates are effectively keeping the
Technical Approach
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12 CITY OF MOORPARK | COMPREHENSIVE GENERAL PLAN UPDATE AND PROGRAM ENVIRONMENTAL IMPACT REPORT
Technical Approach
plan “alive” and proving to be considerably less costly than wholesale revisions
necessitated by more time passing.
In addition to or instead of the typical printed document, we suggest that the
City consider using online, interactive technology for plan content; performance
management (tracking and communicating indicators); adjustments and updates;
and links to other policy and regulatory documents and municipal budgeting
processes. This would be accomplished by leveraging GIS and dynamic web-
based technologies incorporating dynamic maps, infographics, and hyperlinks
to create documents that are highly customizable and easy to navigate. For
example, users would be able to click on a parcel in the Land Use Plan Map
and retrieve information regarding permitted uses, development standards, and
applicable policies. Photographs, visualizations, and other graphics will enhance
understanding and generate community interest and enthusiasm.
A PLAN GROUNDED BY AND INTEGRATING IMPORTANT THEMES
As discussed inthe Introduction, there are a number of important themes/topics
that have emerged since the previous plan’s update that need to be addressed
either as separate elements or embedded throughout multiple mandated plan
elements. Our practice has been to integrate these topics with the existing
framework of elements to avoid potential redundancy of policies across multiple
elements. For example, strategies to reduce greenhouse gas emissions are
primarily related to land use and mobility, both subjects of mandated elements.
Similarly, healthy community strategies result from our land use patterns, access
to food, walkability and mobility, parks and recreation resources and programs,
and air quality—again, all addressed through mandated topics. When a topic
rises to high importance in a community, many choose to prepare separate
elements regardless of potential redundancy. However, future updates of one
element may not update another where the same topic is addressed, which
could result in legal inconsistency. PlaceWorks will discuss these options with
City staff and develop the appropriate program to integrate or prepare separate
elements.
AN ACTIVE, ENGAGED, AND INCLUSIVE
COMMUNITY OUTREACH PROCESS
Considerable time has passed since Moorpark’s residents and business persons
have been engaged in a comprehensive planning process. To jump-start the
General Plan update, it will be important to educate the public about the roles
and purposes of the plan; instill a sense of its importance and relevance to their
lives; and generate interest, excitement, and active participation. The planning
process needs to become the “go-to” event in the City. Fundamentally, it needs
to expand the universe of participants from those who typically show up at City
Council meetings to all members and interests of the community. PlaceWorks
will work with staff to develop a strategy to reach out to underrepresented
neighborhoodsand groups and find creative ways to encourage their participation
inthe process.
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13PROPOSALFORSERVICES | PLACEWORKS
Technical Approach
In our fast-paced, plugged-in world, traditional public workshops and advisory
committee meetings must be supplemented by new models of community
engagement. Public outreach has to work the way people work. We understand
that Moorpark residents are busy with family, after-school activities, sports
teams, volunteer organizations, and demanding jobs. To be effective, the City
should strive to reach people the way they need and want to be engaged and
at multiple levels—online or in person, in small groups or large, on topics big or
small. We have identified a multifaceted program of outreach and engagement
activities for the City of Moorpark that responds to these trends by pairing more
traditional forms of outreach—GPAC meetings, public workshops, open houses,
and study sessions—with interactive online and “in your neighborhood” forums
to solicit input and feedback from participants.
Outreach will be designed around the International Association of Planning
Professionals’ (IAP2) five goals for success: inform, consult, involve, collaborate,
and empower. At the outset of the planning process, a survey will be conducted
enabling residents to suggest ideas for the best forums for participation. To the
extent possible, outreach efforts will meet in the places and neighborhoods
where residents live, shop, and recreate; at times convenient to their schedules
and daily lives; and using formats that facilitate interaction and input. Instead
of City Hall, we will convene at community facilities and parks, schools, and
public spaces such as curbside locations on High Street. As a result, the Public
Engagement Plan will include an array of outreach opportunities, ranging from
the traditional public hearings and advisory committee to stakeholder meetings,
community workshops, pop-up events, and digital and online engagement. We
will work with the City to develop a customized Public Engagement Program that
works with the project schedule and meets the expectations of the public and
decision-makers.
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14 CITY OF MOORPARK | COMPREHENSIVE GENERAL PLAN UPDATE AND PROGRAM ENVIRONMENTAL IMPACT REPORT
Technical Approach
UNDERSTANDING OF PLAN OPTIONS AND RECOMMENDATIONS
In order for residents to choose from plan options under consideration, it is
important for them to visualize changes of community character, place, and
urban form. PlaceWorks proposes to use a variety of tools to enable Moorpark’s
residents to clearly visualize and understand the physical characteristics of
alternative plans. Maps will depict community areas in which existing development
will be conserved and new uses permitted. These will be supplemented by visual
media illustrating area land use and urban form options for targeted subareas.
Communication media may include one or more of the following formats:
Illustrative site plan concept sketches depicting the layout and configurationof
buildings and public spaces.
Photographs of land uses, building typologies, and public realm improvements
that illustrate the scale and character for each land use and urban form
category and/or community place.
As options, digitally created photo-simulations or hand-drawn sketches
In addition, decisions for a preferred plan need to be grounded by an
understanding of the comparative trade-offs of the alternatives on metricsof
importance to the community, such as traffic and fiscal costs and revenue, and
those established through legislation, such as greenhouse gas emissions and
air pollution. Our experience suggests that no single plan option yields optimal
results in every category, and trade-offs need to be considered. For example,
we learned in Pasadena that a plan that increases density and traffic stations
was preferred over a lesser density plan that increased vehicle miles traveled
and commute times. PlaceWorks will analyze and document the comparative
impacts of plan options that emerge in the planning process, report these to the
community, and receive feedback to inform selection of a preferred plan.
FOCUS ON OPPORTUNITY AREAS
We recognize that the degree of change—the amount of new development or
redevelopment likely in different areas of the community—varies throughout
the City. Many areas will remain the same, particularly its residential
neighborhoods, and policies will be developed ensuring that they are maintained
and “nourished” as they age over time to protect their distinguishing qualities
and character. But other places in the City—such as vacant, underutilized
properties and commercial centers experiencing loss of retail businesses—that
can be expected to change over time through adaptive re-use, redevelopment
with similar or different uses and densities, or new development. Working with
City staff and input from the public, PlaceWorks will identify and map areas of
stability and areas of opportunity for change. In areas of stability, the planning
team will identify key characteristics that should be preserved and enhanced.
In the opportunity areas, we will evaluate their contextual setting and identify
plan options for uses and densities in consideration of community objectives
and market demands, ensuring that these fit into and seamlessly transition with
existing uses and urban form.
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15PROPOSALFORSERVICES | PLACEWORKS
Technical Approach
A GENERAL PLAN STRUCTURE WITH AN IMMEDIATE FOCUS ON
IMPLEMENTATION
We envision that the General Plan will be developed as an integrated plan that
merges strategic planning with land use planning. This goes beyond merely
crafting the General Plan content. The General Plan Update will comprehensively
address the community’s long-range development program and connect the
City’s goals with its day-to-day operations. The General Plan should be created
in such a way that its use extends to all departments—not just Community
Development—and that the goals, policies, and implementation actions can
be used as a starting point to establish performance indicators, City Council
priorities, and budgeting efforts.
CREATE A SELF-MITIGATING GENERAL PLAN AND PROGRAM EIR
The updated General Plan and Program EIR will be prepared concurrently so
that the environmental analysis can inform the General Plan’s content. To the
extent possible, the General Plan will be “self-mitigating” in the sense that it
will incorporate mitigation measures as policies and programs. Preparationof
the General Plan and Program EIR will be a parallel and iterative process, with
information in each document informing the other. Both documents also will be
written to allow streamlined project-level CEQA review after the General Plan is
adopted.
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PROJECT
MANAGEMENT
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19PROPOSALFORSERVICES | PLACEWORKS
Project Management
PlaceWorks’ approach to all projects focuses on collaboration. Our policy
planners, designers and technical specialists create responsive and site-sensitive
plans and environmental documents that satisfy regulatory demands. Whether
managing public outreach, analyzing environmental impacts, orcrafting practical,
cost-effective mitigation, we serve as integral partners in a host of environmental
andplanning processes. Even projects that share common elements benefit from
a fresh evaluation. We consider each project objectively and use our experience
and imagination to formulate workable plans and programs.
Our obligations to our clients include the following:
Quality.We value our reputation as a quality firm, providing quality products
and services to quality clients. To maintain the highest levels, PlaceWorks
exercises quality control procedures wherein all project staff actively take part
in quality control.
Objectivity.Our review systems rely on objective, unbiased reporting. We take
very seriously our role in producing clearly written, objective documents.
Professionalism.Ourclients deserve high-qualitywork—the type of work that
comes from a team dedicated to getting the details right. Equally important,
we strive to stay on the leading edge of our profession.
Defensibility.Regulations are constantly changing through court
interpretations, and statutory amendments. PlaceWorks, and our in-house
attorney, closely track these changes to ensure that our documents are legally
adequate.
Timely Performance.We pride ourselves in our ability to apply the resources
necessary to satisfy our commitments. Our current and prior clients are the
best indication for our ability to perform.
As described in the Proposed Scope of Work, Task 1.2 Project Management
and Tracking System, PlaceWorks will administer project management and
tracking protocols to ensure that the project is completed in accordance with
the prescribed schedule and budget. Invoices for labor and direct costs will be
submitted monthly with a Progress Report describing the work performed for
each task, anticipated work to be performed during the ensuing month, and any
issues or obstacles that may affect the content and/or delivery of work products
in a timely manner and within the prescribed budget.
PlaceWorks’ project
managers have consistently
communicated complex
schedules, efficiently, timely
managed tasks, and provided
accurate and up-to-date
accounting information on their
budgets. I highly recommend
their services.”
LarryMainez, Community
Development Director, City of Highland
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PROJECT SCOPE
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47PROPOSALFORSERVICES | PLACEWORKS
Project Scope
This scope of work has been tailored to your unique needs and responds to your
Request for Proposals. Our work plan is divided into six phases that will:
Establish a framework for success.
Reach out to the public and develop your vision.
Develop land use strategies and select a proposed land use plan.
Establish a policy framework to support your vision.
Develop a legally defensible EIR.
Turn your vision into reality with an implementation and monitoring plan.
While we believe that this scope of work is responsive to the City’s needs, we
also welcome the opportunity to refine the work program to ensure the best fit
for the community. For further information regarding the percentage of work
identified for each task and team member, please see the corresponding cost
estimatein the Budget section of this proposal.
A summary of the work program is presented inthe table on the following page.
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Project Scope
WORK PROGRAM SUMMARY
Task 1. Project Foundation, Initiation, and Preliminary Coordination
1.1 Kick-Off Meeting with City Staff
1.2 Project Management and Tracking System
1.3 Coordination Meetings with City Staff
1.4 Coordination Meetings with DAC
1.5 Meetings with City Council Members
1.6 Document Templates and Base Maps
1.7 Data Gathering and Review
Task 2. Existing Conditions Background Report
2.1 Data Compilation and Analysis
2.2 Existing Conditions Report
2.3 Community Snapshot
2.4 Review Findings with PC and City Council
2.5 Review Findings with the Community
Task 3. Public Outreach Strategy
3.1 Community Attitudes Survey
3.2 Public Outreach and Engagement Program
3.3 Project Branding
3.4 Project Website
3.5 Collateral Materials
3.6 Advisory Committee
3.7 Citywide Workshops
3.8 Events, Pop-Up Workshops, and Tactical Urbanism
3.9 Social Media
3.10 Schools and Youth
Task 4. A Framework for Planning: A Shared Vision for Moorpark’s Future
4.1 Public Visioning Events
4.2 Draft Vision Statement and Guiding Principles
4.3 Review Preliminary Vision Statement
4.4 Planning Commission and City Council Review
4.5 Final Vision Statement and Guiding Principles
Task 5. Land Use Alternatives Analysis
5.1 Confirm Areas of Conservation and Change
5.2 Focused Area Land Use Concepts
5.3 Evaluate Comparative Impacts of Plan Alternatives
5.4 Land Use Alternatives Report
5.5 Review Land Use Alternatives
5.6 Select Preferred Land Use Plan
Task 6. Prepare General Plan
6.1 General Plan Format
6.2 General Plan Writing Guide
6.3 Administrative Draft Goals and Policies
6.4 Land Use Alternatives Report
6.5 Review Land Use Alternatives
6.6 Select Preferred Land Use Plan
Task 7. Program Environmental Impact Report
7.1 Notice of Preparation
7.2 Tribal Consultation
7.3 Scoping Meeting
7.4 Impact Technical Reports
7.5 Screencheck Draft PEIR
7.6 Second Screencheck and Public Draft PEIR
7.7 Notices of Completion and Availability
7.8 Final PEIR and Mitigation Monitoring & Reporting
7.9 Findings and Overriding Considerations
7.10 CEQA Clearance for Housing Element
Task 8. Public Hearings and Adoption
Task 9. Adopted and Certified Documents
Task 10. Zoning Code Update (Optional Task)
10.1 Project Initiation
10.2 Background Document Review
10.3 Draft Zoning Code Sections
10.4 Graphics and Illustrations
10.5 Study Session: Special Topics
10.6 Environmental Compliance
10.7 Public Review Draft Zoning Code
10.8 Public Hearings
10.9 Final Zoning Code
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Project Scope
PROPOSED SCOPE OF WORK
TASK 1. PROJECT FOUNDATION, INITIATION,
AND PRELIMINARY COORDINATION
This task will set the stage for preparing the updated General Plan. We will
conduct a kick-off meeting, confirm the work program and schedule, establish
project coordination procedures, and learn about key planning objectives and
issues through an engaged conversation with City staff. We will also collect
relevant, City-specific documents and create base maps for documenting data
and alternative and selected land uses.
1.1 Kick-off Meeting and City Tour
Key members of the PlaceWorks team will meet with City staff to initiate the
project; discuss project goals, opportunities, and constraints; and refine roles,
responsibilities, and expectations for schedule, process, and work products.
At this meeting we will identify ways in which City staff and PlaceWorks can
effectively work together as a team. We will review the outreach strategy
described in Task 3 and discuss how this is integrated with and informs work
tasks to be performed.
Following the meeting, the PlaceWorks team will participate in a field tour
with City staff to observe the places and characteristics of the City valued by
its residents and areas where changes of use and/or density are likely to be
considered. It is assumed that the City will develop the tour itinerary and provide
transportation. We will document sites visited with photographs and video
for subsequent use in preparing plan options and public meetings. Following
the tour, PlaceWorks will prepare a summary memorandum highlighting key
observations of the consultant team.
Deliverable(s):
Summary notes from field tour
1.2 Project Management and Tracking System
PlaceWorks will prepare a project management plan providing a detailed
schedule of tasks, deliverables, and responsibilities; a system to track, monitor,
and report performance; protocols for submittal and review of work products;
and formats for submittal of invoices to the City. Tasks will be assigned to staff
weekly, progress reported monthly, and schedule reviewed periodically and
updated as necessary.
The project schedule will define the sequence and critical paths for performance
of work tasks, including document submittal deadlines to the City, City staff
review periods, and the time frame for revision of draft documents in response
to comments from staff. It will also establish the schedule for the public
engagement activities and Planning Commission and City Council study sessions
and public hearings.
We will use Smartsheet, a web-based management tool that we can share with
our clients and that we have successfully used on multiple planning projects.
Task 1. Goals
Effective management of the
overall work program
On-time and on-budget
performance
Seamless coordination with
City staff and the consultant
team
A shared understanding
of objectives and update
process with all team
members
An initial view of the City—
what Moorpark is today
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Smartsheet is extremely easy to use and helps monitor and communicate
task status, schedules, and meeting documentation. It has a versatile calendar
function, electronic files can be uploaded and tagged, and all data can be printed
in PDF format.
1.3 Coordination Meetings with City Staff
PlaceWorks will participate in bi-weekly coordination meetings or telephone
conferences with City staff. These will be scheduled as standing meetings, which
may be canceled at the direction of the City if there are no substantive items for
discussion. We will prepare a meeting agenda in consultation with the City and
summarize meeting outcomes in a memorandum.
Deliverable(s):
Meeting agendas
Summary of action items
1.4 Coordination Meetings with the Departmental Advisory Committee
Because the scope of a general plan addresses areas of responsibility of multiple
City departments, we understand that Moorpark will establish an advisory
committee representing each department to provide technical input and review
administrative draft documents. At key benchmarks, meetings will be scheduled
to receive direction for upcoming work products, test ideas, and confirm plan
recommendations. We will coordinate with staff to define the topics tobe
addressed and expected outcomes for each meeting, prepare an agenda, and
summarize comments and actions. It is assumed that eight meetings will be
conducted during the planning process.
Deliverable(s):
Up to 8 meetings with the Departmental Advisory Committee
Meeting agendas
Summary ofmeeting comments and actions
1.5 One-on-One Meetings with City Council Members
At the outset of the planning process, PlaceWorks proposes to team with
Community Development staff and meet with City Council members to ensure
that their objectives and expected outcomes for the General Plan update are
addressed. We will solicit input regarding their perceptions of important issues
facing the community and ideas about how these can be resolved and also
discuss strategies for an effective program of public outreach and engagement.
It is assumed that the meetings will be scheduled over the course of two days,
with two PlaceWorks staff in attendance.
Deliverable(s):
Memorandum summarizing key ideas and input from the City Council
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1.6 Document Templates and Base Maps
PlaceWorks will develop a design template for digital files and hard-copy
reproduction of working memoranda and studies and GIS mapping products
to ensure a consistent image and quality for the project. This will address such
items as layout, fonts, order of headings, photographs and illustrations, and use
of infographics. We will provide the City with example layouts, develop a mock-
up of the preferred design, and create final templates.
We will prepare an accurate parcel-level base map for the recording of baseline
data, alternative and preferred land use designations, and other geographically
relevant information. At a minimum it will depict City boundaries, streets and
circulation systems, and parcels and can be used as an overlay on an aerial
photograph. The transferable base map will be developed in both an electronic
and physical format. The electronic base map will be developed as an Esri-
compliant file geodatabase and based on the file schema agreed upon by the
City.
For all GIS-related analysis and map exhibit work products, PlaceWorks uses
ArcMap 10.3.1. During this phase, the project team will work with City staff to
establish data transfer protocols, data format parameters, database schemas,
and metadata formats.
Deliverable(s):
Document layout examples
Mock-up of recommended template
Final templates
Project base map
1.6 Review Existing General Plan
PlaceWorks will conduct an audit of the existing general plan elements for their
consistency with state legislation and best planning practices. Numerous changes
in planning law have been enacted since the last plan update, and we will use
California Government Code (Section 65300 et seq.) and Governor’s Officeof
Planning and Research General Plan Guidelines (2017) as bases for this review,
as well as more recent legislation that is not in the code or guidelines. These
changes address such topics as climate change, resiliency, environmental justice,
housing production and affordability, and complete streets. We anticipatea
number of bills in the upcoming legislative session addressing these topics and
others affecting general plan content, and we will monitor their progress and
work with the City to address the ones that are enacted.
At the same time, in the years since the last plan’s update, planners have learned
and applied new approaches in addressing mandated plantopics. We will review
the existing General Plan and identify topics for which new best practices have
emerged and warrant inclusion in the updated Plan. Strategies for mixed-use
development, active transportation, sustainable development, technological
innovation, and economic development are representative of those that may be
considered.
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Finally, PlaceWorks will also evaluate the usability of the existing General Plan
and will survey City staff to identify the feasibility, readability, and accessibility of
the existing plan and to critique the ability of the existing plan to address current
needs of Moorpark.
Deliverable(s):
Memorandum describing Plan sections that should be updated to reflect
legislative requirements and best practices
1.7 Data Gathering and Review
PlaceWorks will review existing conditions data provided by City staff and the
information collected by City Departments to assess its usefulness for the Plan
update. Information will include GIS data layers, technical studies, reports, and
other documents. We will evaluate its completeness in addressing the topics
required by State legislation and the GP Guidelines, adequacy to serve as a
baseline for preparation of the Program EIR, level of detail, consistency with
professional technical standards, and currency. The scope of data described in
Task 2 will serve as a benchmark for this analysis. Deficiencies will be identified
and a plan developed for the additional research, mapping, and analyses needed
to complete background studies and the updated General Plan and Program
EIR. Any costs exceeding those estimated for this proposal will be identified and
reviewed with City staff.
In addition to the data sets provided by the City, we will compile applicable
policy, regulatory, and other documents that may inform planning decisions.
Among these are:
Moorpark Municipal Code (including Title 16 Subdivisions and Title 17 Zoning)
Moorpark General Plan, including Multi-Hazard Mitigation Plan
Downtown Specific Plan
Adopted Specific Plans for Residential and Commercial Projects (Moorpark
Highlands, Hitch Ranch, and Carlsberg)
Arroyo Simi Trail Study
National Register of Historic Places in Ventura County
Moorpark California Environmental Quality Act Procedures
Planning Commission and City Council Reports and Minutes pertaining to the
General Plan Update
List and description of pending development projects
Recent environmental documentation for pending projects
Ventura County Tierra Rejada Valley Greenbelt Agreement
Capital Improvement Program
City budgets
Deliverable(s):
Analysis of existing conditions data resources: Digital file
Annotated library of resource documents: Digital file
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TASK 2. EXISTING CONDITIONS BACKGROUND REPORT
2.1 Data Compilation and Analysis
The foundation for a vital general plan is a shared understanding of the
community today, the elements contributing to Moorpark’s character and quality
of life, and trends and forecasts of futures that could affect the community. In
this task, the PlaceWorks team will build upon the database provided by the City
and describe the existing conditions and trends applicable to each Plan element
as (a) background information to inform development of the updated General
Plan’s plans, goals, policies, and implementation programs and (b) the “existing
conditions” sections of the General Plan’s Program Environmental Impact Report
PEIR).
While the Existing Conditions Report is technical in nature and serves asa
baseline for the environmental impact report, it is insufficient by itself for
developing general plan policy—it is equally important to extract key planning
issues, opportunities, and constraints from the analysis. This high-level analysis
is essential for informing the goals and policies of the General Plan. Therefore,
each section in the report will conclude with an analysis of important take-aways
that will guide subsequent stages of the General Plan update.
For each Plan element/topic, PlaceWorks will develop geographic (GIS) datasets
and text databases that can be updated by staff as new data resources and
information become available following completion of each project. PlaceWorks
uses Esri ArcMap version 10.6.1 and ArcGIS Pro 2.0 for all GIS-based analysis and
base mapping tasks. All files provided by the City of Moorpark are assumed to
be Esri ArcMap 10.6.1 compliant, current, spatially accurate and aligned with
one another, and referenced to a common coordinate system. At the onset of
the project, the PlaceWorks team will coordinate with City staff to establish
data transfer protocols, data format parameters, database schema, and
metadata formats. Using the information from the City, profiles of character and
conditions will be prepared incorporating text, maps, tables, charts, infographics,
photographs, illustrations, and other visual media.
Baseline data and analyses to be conducted are described in the following
subtasks. Although these are described as separate topics, we will present them
so that the community understands their important interrelationships. For each
topic, we will incorporate a table and diagrams illustrating its relationship with
all the other topics.
2.1.1 Perspective of Moorpark’s History
PlaceWorks will describe the historical development of Moorpark, including
its early settlers, founders, incorporation, land area and population growth,
annexations and development patterns, evolution of key industries, and key
places and landmarks. Information sources will include the City’s website and
the Moorpark Historical Society.
Task 2. Goals
Compilation of all data and
analyses required to satisfy
State requirements and
serve as the baseline for the
Program EIR
A database facilitating
ongoing use and updates
Shared understanding of
physical, natural, social, and
cultural factors that could
affect the City’s future
Application of the data—
what does it mean for the
future?
Task 2. Outreach
Project Website
Advisory Committee(s)
meetings
Online engagement
Citywide and neighborhood
workshops
Collateral materials
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2.1.2 Health and Environmental Justice
PlaceWorks embraces the importance of creating healthy, livable, and equitable
communities. The Planning for Healthy Community Act (SB 1000) and OPR
Guidelines require the inclusion of health and environmental justice in general
plans. This will require designing complementary land uses, transportation,
housing, and open spaces in a manner that promote a healthy, livable, and
equitable city. Moorpark has begun this process with its designation as a HEAL
community.
To inform the General Plan update, PlaceWorks will develop a healthy city
assessment. The assessment will include an analysis of existing conditions based
on data from Health Matters in Ventura County and other secondary data sources.
While the City does not have a disadvantaged community under the definitions
of SB 1000, we propose a general discussion of health issues pertinent to the
community.
Health behaviors, outcomes, and facilities to the extent that local data is
available.
Active living opportunities such as nonmotorized travel, walkability, and safety.
Also included will be assessment of the amount, location, and accessibility of
parks, trails, and open space.
Environmental hazards. Although CalEnviroScreen shows no disadvantaged
tracts, we will review thefindings at a census tract level to highlight any results
that may raise concern.
Food, alcohol, and tobacco. Includes a description of the retail environment
and city assets (farmers market, senior meals, food pantry, etc.) and programs
to address unmet needs.
Public facilities and services. Includes a general inventory of childcare, mental
health, families, seniors, health care, and transportation, and supporting
public facilities and health services.
Safe and sanitary housing. Includes an examination of the availability and
affordability of housing for people of all incomes and abilities and gaps where
improvements are needed.
This information will be incorporated into the existing conditions report for the
General Plan. Opportunities for policies and programs will also be offered.
2.1.3 Community Development
The Community Development section of the Background Report will contain an
analysis of existing and planned land uses in the community as a foundation to
inform the land use plan and Community Development section of the General
Plan. This section provides a thorough assessment of land use, design, historic
resources, and economics. Specific topics will include, but not be limited to the
ones described here.
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2.1.4 Land Use
PlaceWorks will prepare a comprehensive evaluation and description of existing
and potential land uses in Moorpark. This will include:
Map and description of existing land uses for parcels using categories of use
differentiated by type, density (units per acre) and intensity (floor area ratio),
and character.
Tabulation of the acreage and quantity of development for each category
housing units and nonresidential building square feet) for each use. Acreage
will be derived from queries of the GIS land use file; the number of housing
units form the existing land use survey, Urban Footprint, and Department of
Finance; and nonresidential building square feet (retail, office, and industrial)
from the County Assessor Parcel file and City records.
Description and mapping of definable community “places”—including distinct
neighborhoods, districts, and corridors such as commercial centers, the
High Street corridor, Amtrak/Metrolink Transit Station, planned residential
neighborhoods, historic downtown neighborhood, industrial parks, and so on.
Maps of existing General Plan and zoning land use designations and comparison
with built development.
Description and maps of pending and approved development projects.
Description and map of opportunity parcels for re-use and new development
based on input from City staff and the public.
Analysis of existing land use implications for climate change, sustainability, and
healthy cities in consideration of development patterns, mix of uses, densities,
and relationship to public transit.
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2.1.5 Urban Design and Public Places (Optional Task)
A city’s urban form is defined by the street and mobility network; locations of
buildings on properties; their relationships to one another and street frontages;
their mass, scale, andheights; the public realm of streetscapes, plazas, and parks;
and parking locations. The qualities and livability of a city are directly related to
its design—whether it is dominated by the automobile and its environmental,
health, and societal impacts, or whether it is a place where people walk to shop,
dine, and meet friends. In this task, the PlaceWorks team will document the
patterns and forms of development and their relationships to open spaces.
A series of overlay diagrams will depict:
Natural areas and open spaces (hillsides, woodlands and habitat, parks, water
bodies, and drainages)
Street grid and intersections
Blocks and parcels
Building footprints
Building heights
Building setbacks from street frontages and street-facing building elevation
characteristics
Parking locations
Streetscape amenities
Building and Site Character
15 ][ 14 ]SECTION 2 | UrbaN FOrm TypOlOgy DESCrIpTIONSSECTION 2 | UrbaN FOrm TypOlOgy DESCrIpTIONSUrban Form
Analysis Report |
March 2018 Urban
Form Analysis
Report | March 2018 Lincoln
Avenue East Foothill Boulevard Street Character Block and Lot Character BLOCK LAYOUTPARCEL
LAYOUTINTERSECTIONSBUILDING HEIGHTThere is a strong definition of the street
by the built environment Height: 1 to 2 stories (typ.
15 - 25 feet)building location: Buildings are situated close to the street with
zero
lot line front setbacks and narrow (under
3 feet) or no side setbacks Street-facing elevation: Pedestrian-
oriented, human-scale frontages; facades are semi-transparent with glazing on 50%
or more of building face on
first floor; building entries face the street Setback treatment:
Not applicable, no setback Frontage
width: High percentage of
parcel frontage occupied
by buildings (80 to 100 percent)Example: E. Colorado
Blvd Streets and Intersections Street
width: 50 to 80 feet (curb to curb)
Travel lanes: 4
to 5 Intersections: Regular, walkable intersections spaced at
350 to 700 feet apart Sidewalk width: 10
to 12 feet wide (typical)Streetscape: Mature trees
in most areas; additional street
amenities
may include pedestrian lighting
and bike racks Signage: Projecting,
and wall signs Parking location: Rear or side
On street parking: Parallel parking Driveways:
Driveways
are typically consolidated and parking is accessed fromalley or side street Blocks Shape:
Short, rectangular blocks (1:1
to 3:1 ratio of
length
to depth)length: 350 to 725
feet Depth: 300 to 750
feet Parcels Parcels are typically
narrow and deep length: 55 to 60 feet Depth:
150 to 160
feet Size: Average 9,850 square feet (
0.23 acres)Pedestrian-Oriented
Commercial Corridors have a high level
of walkability and pedestrian activity.
They typically have a consistent
street wall with buildings fronting wide
sidewalks along streets. Elevations are semi-
transparent with windows and door
openings facing the sidewalk, which fosters a
pedestrian-friendly environment. Parking is typically to
the
rear
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2.1.6 Socioeconomic Profile
To support the formulation of the updated General Plan, PlaceWorks will
prepare a comprehensive socioeconomic profile. The profile will also inform the
development and evaluation of land use alternatives and the development of
goals andpolicies. The profile will cover three broad categories of socioeconomic
data: demographic characteristics, economic conditions and trends, and market
forces.
The demographic analysis will describe the current demographic characteristics
such as age distribution, household income, and household type and size) of
residents and how these have changed over time. The report will also discuss
regional demographic trends (such as the aging of the population, decreasing
household sizes, and migration patterns) and how these may impact Moorpark
and its future residents. Finally, the analysis will provide population and
household forecasts, both under existing trends and taking into account regional
trends. The value of demographic forecasts is in providing an understanding of
how many people and types of households the City should plan for. It is also
valuable in expanding visioning discussions to address who will be living in
Moorpark in 20 years and what their needs might be.
The economic analysis will build upon the 2016 Market Study prepared by
Keyser Marston Associates and describe the local economy, including economic
structure, labor force characteristics, commuting patterns, and wages and
salaries. The report will also provide an assessment of the subregional (Ventura
County) and regional ( Southern California) economies, identifying how the
City may capitalize on regional strengths to drive local economic development.
Finally, the analysis will provide forecasts for economic growth, quantifying the
amount of office and industrial development (broadly defined to include reuse,
redevelopment, and new construction) that the City should plan for. The analysis
will also provide the foundation for the Economic Development Element and
implementation measures that the City can employ inits economic development
strategy.
The market analysis will build on the work in the demographic analysis and
the economic analysis to quantify the market demand for residential and retail
development (broadly defined to include retail sales and services, dining,
entertainment, and recreation; demand for office and industrial development
is provided in the economic analysis). The residential market demand analysis
will take into account the City’s RHNA allocation. At its core, the market demand
analysis will quantify the amount and type of residential and retail development
that the City should plan for, including product type, price point, and absorption
rate over short-, mid-, and long-range horizons. However, the report will also
discuss related economic considerations, such as urban design, connectivity, and
marketing.
PlaceWorks will conduct up to eight individual or small-group stakeholder
interviews for the socioeconomic profile. We will collaborate with City staff
to identify appropriate stakeholders, such as business owners, brokers and
developers, the Chamber of Commerce, and other local organizations.
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PlaceWorks will submit a draft Socioeconomic Profile report in a digital format.
We will review the draft report at an in-person meeting with City staff.
2.1.7 Housing
The 2021-2029 Housing Element will proceed faster than the rest of the General
Plan and will require significant research to complete it. To provide a framework
for the General Plan, PlaceWorks will prepare a housing technical report that will
be an appendix to the housing element. Our goal will be to provide a stand-alone
document that has all the relevant background and is included as a technical
appendix so that it can be updated periodically without amending the general
plan.
The housing technical report will be organized as follows:
Introduction
Demographic Characteristics
Housing Trends
Special Housing Needs
At-Risk Housing
Inventory of Land Suitable for Housing
Housing Program Evaluation
2.1.8 Infrastructure and Community Services
The Infrastructure and Public Services section of the Existing Conditions Report
will address a broad array of topics, including the City’s hard infrastructure
and utility systems. Also included is an analysis of various public services that
contribute to quality of life in Moorpark. Specific topics will include, but not be
limited to the ones described here.
Circulation/Mobility
Iteris will prepare an Existing Mobility Conditions report to define the City’s
transportation system operations. As a first step, Iteris will work with the City
to define the analysis study area (intersections and roadways). Iteris’s previous
work on the VCTC Traffic Model will be used as a starting point in definingthe
key locations for impact assessment. Based on a preliminary analysis of the
roadway network, it is anticipated that up to 24 key intersections in the City and
the sphere of influence will be included.
Upon completion of study area scoping, Iteris will prepare a baseline existing
conditions analysis to define the City’s transportation system operations. This
analysis will include: existing roadway usage, motor vehicle circulation, and
intersection/roadway segment level of service (LOS); existing transit conditions;
existing pedestrian and bicycle conditions; parking and curbside conditions (does
not include parking utilization counts).
Current traffic counts at all study intersections will be collected during the a.m.
and p.m. peak periods. This assumes that the City does not have recent traffic
count data for use inthe analysis. Intersection LOS during the a.m. and p.m. peak
hours will be determined in order to identify any locations currently operating
below standards designated in the current General Plan. In addition, 24-hour
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59PROPOSALFORSERVICES | PLACEWORKS
Project Scope
roadway segment counts will be collected at up to 10 segments for use in the
traffic analysis as well as the other environmental studies. Daily roadway volumes
at other segments will be calculated based on peak hour-to-daily ratios derived
from the peak hour intersection count data.
Infrastructure
Fuscoe Engineering (FEI) will obtain and review the most current wet infrastructure
master plans, including City-wide GIS data and other planning documentation
covering the City of Moorpark, including drainage, water, and sewer as well as
any NPDES implementation manuals or Stormwater Management Plans. FEI will
work with the various infrastructure service municipalities, including the County
of Ventura Public Works ( drainage and water quality), County Waterworks
District No. 1 (water and sewer), and the City’s Public Works Department. FEI will
obtain and review Capital Improvement Project priorities and budgets, including
any planned regional system improvements by the City or County agencies.
FEI will evaluate the existing wet infrastructure systems within the City (storm
drain, water and sewer) and accompanying master plans to determine overall
adequacy and consistency to meet the current General Plan build out conditions.
FEI will evaluate the most current Capital Improvement Project (CIP) priorities
within the City for storm drain, water and sewer improvements and summarize
improvements made over the past five years. FEI will request peak flows data
from key sewer trunk lines versus design capacity to determine capacity within
the regionalsewer trunk lines serving the City. FEI will review and evaluate Master
Plans of Sewer and Water to determine overall adequacy of the sewer and water
systems including any regional studies covering the City. FEI will provide a brief
summary of the City’s local MS4 program consistent with City-wide General Plan
environmental goals.
Recreation
PlaceWorks will prepare a descriptive profile of the City’s existing parks, facilities,
recreational trails, and recreational programs based on information available
fromthe City. Park locations will be depicted on a base map and their accessibility
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to residential neighborhoods analyzed, including by walking and bicycling.
The sufficiency of existing facilities and programs to meet resident needs will
be discussed with City staff, including their perceptions of resident demands
for specific facilities and programs. Any deficiencies in space or recreational
programs will be identified.
Education
Schools serving Moorpark’s residents will be identified based on information
available from the Moorpark Unified School District and Ventura County Office
of Education. Both youth and adult education facilities and programs, facility
capacities, and enrollment will be described. In addition, educational programs
offered by Moorpark College will be described.
2.1.9 The Natural Environment
The Natural Resources section of the Existing Conditions Report will address
and update natural resource topics described in the existing Open Space,
Conservation, and Recreation Element. PlaceWorks will review this information
for completeness and supplement it where necessary to ensure that it
encompasses the most current information available. Of the topics discussed in
the existing element, it is anticipated that the most significant additional research
and analysis will be required to address air quality and climate change. The latter
will include baseline greenhouse gas emission inventories. Specific topics will
include, but not be limited to the ones described here.
Physiography
The City’s physiographic setting will be described. This will address the landforms
and typography that influence the location of open spaces and development.
Significant visual resources will be described and are anticipated to include
scenic highways, viewsheds, hillsides, geologic formations, natural drainages,
oak woodlands, and other notable elements. Their locations will be depicted on
base maps and will be illustrated by photographs.
Hydrology
Information will be reviewed and updated as necessary for lakes and lakeshores;
streams and creeks; floodplains; stormwater retention and debris basins; and
water supply, reclamation, and conservation.
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Biological Resources
ECORP will review the biological resources policies, goals, and objectives in the
existing General Plan to determine updates to biological resource sections that
are warranted as part of the comprehensive General Plan update. As the majority
of the General Plan elements will require significant, comprehensive revisions
in accordance with input from the steering committee (City Staff, Departmental
Advisory Committee, and Technical Advisory Committee), ECORP will focus
on preparation of a biological resources background technical report that will
document existing biological conditions and identify issues, opportunities, and
constraints with regard to biological resources and will serve as the basis for
updates to biological resource sections of the General Plan. ECORP will provide
revisions to existing policies and goals, including additions as warranted, asa
red-lined Word document forincorporation into the draft General Plan update.
While Moorpark’s urbanized areas offer less than ideal habitat, planned
development areas outside of the urbanized areas include suitable habitat
for home to several threatened and endangered species and plants, including
coastal California gnatcatcher, Riverside fairy shrimp, and Lyon’s pentachaeta.
ECORP will perform a desktop literature review in order to assess existing and
available information on the distribution of biological resources City-wide and in
relation to proposed land uses. Such analysis will incorporate data collected from
available planning and environmental documents provided in the Background
and Resource List (Attachment 1) of the RFP, updated spatial data from the
California Natural Diversity Database (CNDDB), locational information from the
California Native Plant Society (CNPS) Electronic Inventory and other records
searches, and recent changes to the status of federally and state-listed species.
The analysis will also assess existing and available information provided in the
FinalSubsequent Environmental Impact Report for Focused General Plan Update
for the County of Ventura in relation to protection of special-status species,
sensitive habitats, and wildlife corridor/linkage areas. Information and analyses
in ECORP’s biological technical report will serve as the basis for the biological
resources sections of the Existing Conditions Background Report, General Plan
Update, and associated EIR.
Costs for this task include the desktop literature review and preparation of a
biological technical report. A draft version of the technical report will be provided
for review and comment. After receiving one round of complete and compiled
comments, ECORP will prepare a final version of the report.
Costs for this task include GIS analysis on a City-wide level and up to two (2)
hours of a senior-level GIS technician to prepare a final GIS package of the data
and maps provided in the background report. With regard to GIS needs for this
task, it is assumed that the City will be responsible for providing any acre values
and tables and all of the baseline data for the specific plan areas (e.g., study
boundaries, topography relevant land use information, and data from previous
biological studies). This task does not include a field reconnaissance survey,
vegetation mapping, or coordination with regulatory agencies.
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Cultural Resources
ECORP will conduct a background literature review on the prehistory and history
of the City of Moorpark. This background research will consist of an overview
level records search conducted at the South-Central Coastal Information Center
SCCIC) located at California State University, Fullerton. The records search will
provide an overview of the distribution and types of prehistoric and historic
resources within the City. In addition, the records search will identify resources
listed on or determined eligible for listing on the National Register of Historic
Places (NRHP) and/or the California Register of Historical Resources (CRHR)
within the City. ECORP will also request a search of the Sacred Lands File for the
Moorpark area fromthe Native American Heritage Commission (NAHC). Research
will also include a review of historic maps, aerial photographs, geologic and soils
maps, and the Moorpark Historical Society. A cultural resources constraints-level
background report will beprepared to document the methods and results of the
records search, historic map and aerial photograph review, and geologic review.
This scope consists of a high-level record search to identify types and locations of
resources within the City. This scope does not include obtaining or reviewing all
site records and reports on file at the SCCIC for the General Plan area.
ECORP will use data obtained from the background literature review to generate
a Cultural Resources Sensitivity Map for the City. Using these data, ECORP will
identify areas that have a high probability of containing significant cultural
resources (archaeological and built environment) and that may pose constraints
to development.
Paleontological Resources
ECORP will conduct a background literature review on the geology and
paleontological sensitivity of the City of Moorpark. Sources may include the Los
Angeles County Natural History Museum, the San Bernardino County Museum,
geologic maps, and paleontological reports for the area. A paleontological
constraints-level background report will be prepared to document the methods
and results of literature review and will provide a geologic overview for the City.
ECORP will use data obtained fromthe background literature review to generate
a Paleontological Resources Sensitivity Map for the City. Using these data,
ECORP will identify areas that have a high probability of containing significant
paleontological resources and that may pose constraints to development. This
scope consists of a high-level literature review to identify types of fossils that
could be present and the sensitivity of the geologic formations within the City.
This scope does not include identifying specific fossil locations or detailing specific
specimens that have been found within the City. This scope does not include a
peer review of paleontological reports for adequacy or completeness, nor does
the absence of previously recorded resources indicate that no resources are
present within any given area.
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Air Quality and GHG Emissions Inventory
PlaceWorks will document the existing criteria air pollutant and GHG emissions
in the City and SOI. The activity-based GHG inventory will be prepared for the
most recent calendar year with available data. PlaceWorks’ activity-based
GHG inventory will follow ICLEI’s U.S. Community Protocol for Accounting and
Reporting of Greenhouse Gas Emissions (2012). We anticipate that the inventory
will include the following sectors:
On-Road Transportation. Criteria air pollutant and GHG emissions from
vehicle miles traveled (VMT) associated with passenger vehicles and trucks
provided by Iteris will be modeled using the California Air Resources Board’s
CARB) latest emissions factor model (EMFAC).
Residential and Nonresidential Built Environment (Energy). Buildings in the
City consume electricity and natural gas. Activity data provided by Southern
California Edison (SCE), Clean PowerAlliance (CPA), and the Southern California
Gas Company (SoCalGas) will be used to compile the criteria air pollutant and
GHG emissions inventory. GHG emissions from electricity use will be based on
the latest carbon intensity available from SCE and CPA.
Water Use/Wastewater Generation. Electricity is used to transport and treat
water for indoor and outdoor purposes. Additionally, treatment of wastewater
generates fugitive GHG emissions. GHG emissions from this sector will be
based on data available from Ventura County WaterWorks’ Urban Water
Management Plan and other relevant sources.
Solid Waste Disposal. Disposal of municipal solid waste generate indirect GHG
emissions from decomposition of organic materials. This sector will be based
on data available from CalRecycle for the City of Moorpark and modeled using
CARB’s latest landfill gas model.
Other Applicable Sources (Off-Road). Use of off-road equipment in the City,
such as those used during construction activities and industrial warehouses,
also generates criteria air pollutant and GHG emissions. Emissions from the
use of gasoline, diesel, and other fuels by this equipment will be included in
the inventory.
Permitted Sources. While industrial uses in the City generate emissions,
these stationary sources (also referred to as point sources) are permitted
sources of emissions and not under the direct or indirect control of the City. If
information is available for permitted sources from VCAPCD, these sources will
be identified within the inventory separately.
2.1.10 The Hazardous Environment
TheHazardous Environment section of the Existing Conditions Report will address
topics described in the existing Safety Element and the 2015 Ventura County
Multi-Jurisdictional Hazard Mitigation Plan (MJHMP). PlaceWorks will review this
information for completeness and supplement it where necessary to ensure that
it encompasses the most current information available. Of the topics discussed in
the existing element, it is anticipated that the most significant additional research
and analysis will be required to address wildfire risk, vulnerability attributable
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to climate change, and resiliency, as required by Government Code 65302(g).
Specific topics will include, but not be limited to the ones described here.
Geology and Seismicity
PlaceWorks will focus on the presence of geologic hazards such as active and
potentially active earthquake faults, existing landslides, and areas proneto
earthquake-induced landslides and liquefaction in the geology and seismicity
section of the existing conditions report. This discussion will focus primarilyon
the required elements of the Alquist-Priolo Special Studies Zone Act and Seismic
Hazards Mapping Act.
Flooding
PlaceWorks will identify the flood zones in the City based on the most up-to-date
FEMA floodplain mapping. This mapping will depict both the 100-year and 500-
year flood zones that may impact insurability of properties and placement of
existing and future critical facilities within the City.
Fire Hazards
PlaceWorks will identify the wildfire hazard zones in the City, with particular focus
on Very High Fire Hazard Severity Zones, which are required to be addressed
under Government Code Section 65302 (g) 3 (Senate Bill 1241). Mapping of
these zones will assist in future development of goals and policies that require
formal approval by the California Board of Forestry and Fire Protection.
Hazardous Materials
PlaceWorks will characterize hazardous materials issues associated with the
transportation of hazardous waste, sources of pollution, underground liquid gas
pipelines, and additional ground and subsurface contamination identifiedby
federal, state, and local databases that track and report these types facilities/
locations. A key element of hazardous materials review is the existence of
potential hotspots or future development in areas known or suspected to be
impacted by these issues.
Terrorism
PlaceWorks will review the City’s Emergency Operations Plan to identify potential
terrorism-related concerns and issues in the City. While not a major metropolitan
target like Los Angeles or San Francisco, the City of Moorpark has several
facilities that could house large populations, which could be considered targets
of concern. Using existing federal and state frameworks, an assessment will be
provided, including potential recommendations for hardening or retrofitting.
Disaster Preparedness
PlaceWorks will consult with the City’s Emergency Operations Center to identify
disaster preparedness priorities and initiatives within the City. This will includea
description of mutual aid agreements and procedures with adjoining cities and
the County.
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Critical and Lifeline Facilities
PlaceWorks will rely on the existing inventory of critical and lifeline facilities
in the MJHMP. Using this inventory, additional facilities will be identifiedand
characterized, which will help refine policy development, project identification, and
future improvements that make the City more resilient to hazards and disasters.
Vulnerability Assessment
Our goal is to help safeguard the community against both current and future
hazard conditions, including the changes in hazard events from climate change.
To ensure we understand the past, existing, and future hazards, PlaceWorks will
prepare a vulnerability assessment that will consider current and future hazard
conditions throughout Moorpark. This assessment, consistent with Government
Code Section 65302(g)( 4), will look at the threats from all relevant hazard
conditions, recognizing that the community is experiencing seismic/geologic and
wildfire hazards and the projected changes to hazard frequency and severity due
to climate change.
We will analyze how climate change may affect the populations, community
assets, and natural resources in and around Moorpark, recognizing that
climate effects on the areas outside of the city limits may still have impacts to
the community. We will prepare a list of all populations and community assets
that we recommend for inclusion in the Vulnerability Assessment based on
discussions with City staff, input from members of the public and key community
stakeholders collected during ongoing outreach activities, recommendations
from the California Adaptation Planning Guide, and guidance from other
documents and best practices.
The PlaceWorks team will review and consider available information from the
MJHMP, which includes climate change as a hazard; the online Cal-Adapt tool;
California’s Fourth Climate Change Assessment; and regional resources from
academic institutions if available. We will consult with an extensive body of
scientific research that includes peer-reviewed scientific studies, publications
from academic institutions and government agencies, and other credible sources.
We will use these resources toidentify and map community assets and potential
hazard and to assess the potential severity of climate change effects on all
populations and community assets, and to what extent they can resist and recover
from these effects. We will translate this analysis into a quantitative vulnerability
score on a scale from 1 (minimum vulnerability) to 5 (severe vulnerability). We
will summarize the results of the Climate Vulnerability Assessment to easily and
clearly support development of adaptation and resiliency policies in the Safety
Element and other appropriate sections of the General Plan.
Resilience
Climate resilience can be generally defined as the capacity for a socioecological
system to: (1) absorb stresses and maintain function in the face of external
stresses imposed upon it by climate change and (2) adapt, reorganize, and evolve
into more desirable configurations that improve the sustainability of the system,
leaving it better prepared for future climate change impacts. Many of the 100
Resilient City plans, particularly Los Angeles, broaden this definition of resilience
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to address topicsbeyond climate change, such as crime, terrorism, andeconomic
collapse. At a minimum to satisfy state legislation, it will be necessary to describe
the policies and programs currently in place that address the risks attributable to
climate change documented in the preceding task.
Noise and Vibration Analysis
PlaceWorks will prepare the noise and vibration technical analyses to support
the General Plan update. The EIR will discuss relevant standards and criteria for
noise exposure, including those inthe General Plan noise element and municipal
code. The noise analysis will include a field study and development of noise
contours for the General Plan.
The primary source of noise in the City is traffic on major arterials and highways,
including SR-23, SR-118, and local roadways. PlaceWorks will identify major
sources of noise in the City and document existing noise levels. PlaceWorks
will conduct a noise measurement survey to acquire ambient noise level data.
The ambient noise measurement survey will consist of up to 6 short-term
15-minute) locations and 3 long-term (48-hour) locations. These measurement
locations will be selected by PlaceWorks, in coordination with City staff, and will
take into consideration the major roadway, rail, and stationary sources of noise.
The field data will provide baseline noise levels and will be used to supplement
and validate modeling conducted forthe EIR.
2.2 Existing Conditions Report
On completion of the preceding tasks, PlaceWorks will compile the data and
analyses into a draft Existing Conditions Report and submit it to City staffand
the Departmental Advisory Committee for review. We assume that City staff will
coordinate internally and consolidate all comments into a single document and
transmit to the consulting team for revisions and preparation of a final Existing
Conditions Report. For budgeting purposes, we assume two rounds of internal
review, with the first focusing on content changes and the final round focusing
on our response to comments.
Deliverable(s):
Administrative Draft Existing Conditions Report (5 hard copies and1
digital file)
Final Existing Conditions Report (5 hard copies and 1 digital file)
Digital files for GIS
2.3 Community Snapshot
Through the use of maps, photos, illustrations, text, and infographics, we
will prepare a Community Snapshot that describes Moorpark—its residents,
environment, and community—by synthesizing data and text compiled in the
Existing Conditions Report in a creative, informative, and easily accessible way.
The Community Snapshot will be designed as a highly graphic brochure or large-
format poster that can be folded down to 8½ x 11 for easy distribution. The
intent of the Community Snapshot is to provide a framework for understanding
the City, its attributes, and relevant issues in planning its future. The Snapshot
is expected to be shared with the general public, business and property owners,
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City staff, and elected officials. We will work with City staff to determinethe
topics that should be included in the Community Snapshot; for example, it may
analyze the following topics:
History
The Built Environment
Community Character and the Natural Environment
Social Capital
The Economy
Deliverable(s):
Draft Community Snapshot (3 hard copies); 1 round of review by City staff
and 1 consolidated set of comments on the draft Snapshot
Final Community Snapshot (digital file)
2.4 Review Findings with Planning Commission and City Council
PlaceWorks will present an overview of its research and findings of the
existing conditions studies to the Planning Commission and City Council. This
will be the opportunity to educate and develop a common understanding of
their implications for the planning process, particularly as issues, constraints,
and opportunities are defined. In consultation with staff, we will developan
agenda, PowerPoint presentation, and discussion guide. The presentation will
use infographics, conceptual diagrams, photographs, and other visual media to
maintain interest and avoid extensive technical data. The discussion guide will be
structured to enable commissioners and council members to provide comments
online following the meeting.
Deliverable(s):
Planning Commission and City Council agendas: Digital file
PowerPoint presentations: Digital file
Existing conditions study guide: Digital file
Memorandum summarizing inputfromthe PlanningCommission and City
Council
2.5 Review Findings with the Community
PlaceWorks will provide forums for the public to build upon their own base
knowledge and perspectives of the City by reviewing, discussing, and adding
to the research and findings of the existing conditions studies. At a minimum,
the Background Report and Snapshot will be posted on the project website and
reviewed in citywide or ad-hoc committee meetings. This will be the opportunity
for the community to learn and for the consultant team to answer the question:
Did we get it right?”
We will prepare agendas, PowerPoint presentations, fact sheets, and collateral
materials for the public presentations and workshops.
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TASK 3. PUBLIC OUTREACH STRATEGY
Strong and meaningful community involvement in the process will be critical to
the successful adoption and ongoing implementation of the updated General
Plan. The tradition of public involvement in Moorpark echoes our experience in
other communities, where some segments of the community actively engage
in addressing specific projects and issues, while other voices are invisible and
not typically heard in the community, particularly public meetings. It will take
creativity and innovation to engage all facets of the community. This section,
along with the meetings listed throughout the scope, presents a list of possible
approaches and methods for a successful outreach strategy. As an initial phase
of the project, we will seek input from the community regarding activities that
resonate as the most effective in generating interest and participation, andin
particular attract those not traditionally participating in local planning discussions.
Based on this input, we will work with City staff to prioritize, select, and develop
a comprehensive program of specific outreach and engagement activities. Our
proposed budget estimates the costs for an assumed “core” program of activities
and lists the costs of individual options should the City decide to pursue these.
3.1 Community Attitudes Survey
During the project initiation phase, PlaceWorks will consult with City staffin
designing and administering a survey assessing the community’s perception
of existing strengths, opportunities, weaknesses, and threats. We will also ask
participants to “score” a list of possible public outreach and engagement activities
according to their interest and possible effectiveness, asking such questionsas
Would you attend/participate?” and “What would induce you to participate?”
The survey would be beta-tested with selected residents and business persons,
modified, and finalized to address issues raised in the beta test, and posted and
administered on-the City’s website. As an option, the survey could be published
in a hard copy format that would be distributed to residents and businesses.
Input received will be documented and submitted to the City.
Deliverable(s):
Community survey: beta test and final versions ( digital file for postingon
City’s website)
Community survey report: draft for City review and final (digital files)
3.2 Develop Public Outreach and Engagement Program
PlaceWorks will collaborate with City staff in developing a Public Outreach and
Engagement Plan that provides detailed guidance for conducting community
outreach programs during the project, informed by clear objectives and
strategies for achieving successful results. The activities of the Public Outreach
and Engagement Plan will occur at each stage of the planning process:
visioning, plan and policy development, decision-making, and monitoring and
evaluation. The process will serve as a vehicle for the project team to fine-tune
ideas, concepts, and approaches proposed for each plan element/topic while
maintaining transparency and creating trust in the element update process.
Task 3. Goals
Consistent and thorough
outreach to the full range of
constituents in the City
A variety of platforms to allow
the public to engage when and
how they want
Gathering input to draft a
General Plan that is an authentic
reflection of the vision of the City
and its residents
A process that builds ownership
and commitment by the
community by empowering
neighborhood ambassadors and
other project spokespeople
A process that celebrates the
cherished character of the
community while cultivating
excitement around a dynamic
vision of the City’s evolution
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The Public Outreach and Engagement Plan will include:
Objectives for public involvement
Review of guiding principles for conducting the outreach process
Program activity descriptions (purpose, schedule, approach, logistics, and
responsibilities)
Role, charge, and anticipated meetings for advisory committees
Communication techniques, consistent with established City protocols for
website postings, email blasts, tweets, and so on
The Public Outreach and Engagement Plan will be informed by assessing the
types and success of community dialogue in Moorpark over the past several
years when developing specific plans and other planning activities, and input
received from the Community Survey.
Deliverable(s):
Draft and final Public Outreach and Engagement Plan: Digital file
PlaceWorks’ Principles of Effective Engagement
Balanced Interests. PlaceWorks works hard to ensure that input is received
from all points of view. PlaceWorks facilitators are trained to maintain the
overall balance of different interest groups so that the discussion is not
unduly slanted toward one particular point of view.
Education. The PlaceWorks team will present relevant, unbiased
information in an engaging and easily understood form, with an emphasis
on visuals to illustrate concepts.
Substantive Involvement. We believe in the importance of hands-on,
substantive involvement in building, understanding, and supportinga
planning process.
Structured Meetings. PlaceWorks will structure each public event to
achieve specific goals most critical to developing a workable, consensus-
based plan.
Open Outcomes. PlaceWorks’ approach to meeting facilitation is aimed at
allowing meeting participants to reach their own conclusions about each
issue. We use our proven methods to help the community make its own
decisions.
Usefulness. We have the skills needed to keep public participation projects
moving indirections that will produce practical, implementable results.
3.3 Project Branding
To create City-wide project recognition that will elevate the community
engagement effort and project-related materials (print and digital), PlaceWorks
will coordinate with City staff to develop a project logo, tagline, and color palette
to theme the General Plan Update. This will create a recognizable identity that
takes design cues from the unique characteristics of Moorpark and builds upon
key themes the City wants to promote. The General Plan logo and brand package
may include a combination of symbols, text, colors, graphics, or photos. We
will meet with City staff to identify iconic images representative of the City’s
character and places commonly recognized by its residents and develop up
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to three options based on these. A draft package will be presented to staff for
review and comment once before the brand package is finalized.
Deliverable(s):
Alternative project logos: 3 maximum, digital files and 4 hard copies
Final logo artwork: Digital file
3.4 Project Website
There are some stakeholders we may never see or meet in person at a public
meeting or any other venue even though they are passionate about their
community and the General Plan Update. These are the folks we want to inform
throughout the process andhear from at key project milestones. We can achieve
this via a robust interactive website.
PlaceWorks will create a website for the General Plan Update, including a
description of the process, meeting dates, and project updates as major
milestones are achieved. It is assumed that this site will be posted as a link on
the City’s main website. When documents and meeting materials are available
to the public, we will provide the documents in PDF format on the website.
PlaceWorks’ in-house webmaster will be responsible for managing and updating
the website, including PDF files made available for downloading. In addition to
the initial development of the website, the budget assumes approximately two
hours per month in labor for monthly updates and management of the website.
Deliverable(s):
Content for the General Plan website: Digital files
3.5 Collateral Materials Development
Compelling, interesting, and understandable collateral materials remain a primary
means of distributing project information. In today’s media-savvy environment,
these materials must be able to both translatetechnical information for the layperson
and motivate further participation. The PlaceWorks team will work closely with
Moorpark’s staff to develop action-driven, effective copy and design the associated
materials. Content will be designed, formatted, and customized for a range of
available print and digital distribution platforms and services. Print and electronic
materials may include fact sheets, FAQs, brochures, posters, blog posts, and flyers,
which will be translated into Spanish at minimum. As noted previously, we hope to
establish a brand with an image that becomes iconic on all project materials.
Deliverable(s):
Maximum of 8 fact sheets, project summaries, and other collateral
materials: Digital files
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3.6 Advisory Committees
Inherently, advisory committees provide a channel for continuity of engagement
throughout a planning process. Typically, over the life of such a process,
participation of individuals and organizations will vary in the workshops,
websites, and other venues, regardless of how effective the program to elicit
interest and maintain momentum. Experience suggests that specific topics that
have been resolved may need to be revisited multiple times when new faces
emerge that were not involved in the earlier discussions. Any effective planning
process needs to provide forums to address this reality, and we are confident
that the venues suggested in this proposal will meet these needs.
At the same time, it is important to provide a venue in which there is a constant
thread of input and decision-making—where a core group of participants
commits to be involved over the extended period of plan development, providing
input, making decisions, and moving to the next topic. Advisory committees are
a proven means to meet this objective.
It is suggested that the Cityconsider the appointment of a committee composed
of individuals inclusive of all Moorpark’s interests—its diverse demographics and
education, neighborhoods, businesses, and formal and informal professional and
service organizations. Such a group should be appointed by the City Council and
charged with meeting with and advising City staff and the consultant regarding
community issues and preferred visions, plans, and policies throughout the
planning process. Typically, we would expect that this committee would meet
approximately 14 times during a General Plan update process. We would
consult with City staff in defining the processes and protocols for committee
appointments, meeting objectives, methodologies, and agendas. We assume
that City staff would be responsible for arranging meeting venues and recording
committee comments.
Deliverable(s):
Committee meeting agendas and meeting materials: Digitalfile
Meeting input summaries: Digital files
3.7 Citywide Workshops
Community workshopsarea recognized way to solicitpublic input during general
plan updates—one of several ways we can solicit community feedback. If the
Cityelects to pursue appointment of anadvisory committee, citywide workshops
provide the opportunity for the greater community to provide input and serve
as a sounding board for ideas and recommendations. This ensures transparency
of the planning process and avoids the perception that committee decisions are
being directed by staff or consultant.
We design workshops to be highly interactive—avoiding long presentations but
involving activities that maximize opportunities for participant conversationand
input. These are also designed to incorporate fun elements to sustain interest
and excitement about the planning process. A variety of formats may be used,
including open houses, town halls, and full- and small-group surveys and hands-
on activities followed by report-outs from each group.
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Among possible techniques are the use of mapping exercises where participants
record their ideas with markers, construction paper, chips, and other media,
correlating their ideas with visual illustrations of possible land use and
development typologies; color-dotting visual preference ranking; facilitated
conversations; video storytelling; and goal-driven games.
A half-day, citywide visioning festival would be conducted to kick off the project,
and a series of two-hour workshops at five milestones would be coordinated
around the General Plan deliverable schedule. We envision that the workshops
would take several forms that may include:
Framework for Planning: Moorpark in the Future
PlaceWorks will design the first workshop as an informational and fun event
to bring the community together to express values about what is important
about the City today—its assets, strengths, identity, and so on—and perceptions
about its issues and challenges. This may be structured as an open house with
participants rotating among multiple topic stations and recording commentson
maps and note cards, or as facilitated small-group discussion sessions.
Visioning Festival
The second workshop will provide interactive small-group exercises in which
participants will define visions for the future of Moorpark and the guiding
principles to achieve these. A number of techniques may be used, including
recording comments on visual preference surveys, among others.
Choices for the Future: How We Grow and Adapt
The third workshop will enable Moorpark’s residents to consider the factors
influencing future growth and change, and confirm areas of the City whose
existing uses should be conserved and those in which change should be
encouraged. We propose using a facilitated, hands-on mapping exercise where
participants first define the principles they will use in making decisions regarding
future development in the City and then develop one or more concept plans in
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small-group sessions, followed by each group presenting their concept to the
entire audience. Areas of commonality and differences will be identified.
The Preferred Choice for the Future of Moorpark
PlaceWorks will reconvene the community to review the land use options
developed in the third workshopand, as appropriate, refined by a citywide advisory
committee, and evaluations of their comparative impacts. Visual simulations will
depict the before-and-after physical form or character of potential development
options for selected sites, and findings of their impact analyses will be presented.
The latter will be based on metrics identified to be significant for the City andas
directed by state legislation, such as affordable housing production, consistency
with greenhouse gas reduction targets, loss of environmental resources, energy and
water consumption, hazards, equity, and others. Interactive exercises will enable
participants to rank and select a preferred option that will serve as the framework
for preparation of the updated land use plan. Participants will be divided into small
groups, with each group rating options and confirming land use recommendations.
Each group will present their results to the full audience, and areas of agreement
and differences will be noted. Where differences are identified, we will discuss
possible trade-offs and possible plan modifications, with the objective of achieving
a compromise solution. Where differences remain, these will be reviewed with City
staff and, as appropriate, appointed advisory committees.
Policy Congress
A fifth workshop will be conducted for public review and comments on policy
directions for all updated General Plan elements. This may be structured as a
one-day open house where participants, on their own schedule, rotate among
the topic stations that interest them. During the day, public input from each
station will be summarized and posted for public review.
Education: The Draft Updated General Plan and PEIR
On publication of the draft Plan and PEIR, PlaceWorks will conduct a workshop
to educate the community about the updated General Plan’s vision, goals, and
policies, and implementation programs and the findings of the Program EIR.
This will provide the opportunity for the public to learn about and address any
misconceptions about the Plan in anticipation of meaningful input for upcoming
Planning Commission and City Council hearings.
Deliverable(s):
Workshop fliers, agendas, PowerPoint presentations: Original artwork and
digital files for City reproduction
Workshop media: Digital files for City reproduction
Report documenting input: Digital file
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3.8 Pop-Ups Events
The PlaceWorks team will identify opportunities where we can collaborate with
local partners to sponsor or co-sponsor existing or special events taking place in
the community. Numerous events are scheduled throughout the year where we
can piggyback on community gathering spaces in the city. Examples of special
events for which there are opportunities to introduce and receive input for the
Plan include Country Days, Concerts in the Park, and Haunted High Street, with
regular opportunities for a presence at weekly farmers’ markets.
Pop-ups are a fun, quick, and sometimes spontaneous way to interact with
the public, usually in an environment that is comfortable for them. Rather that
requesting the public to come to a community meeting, we go to them where
they live, shop, or recreate. For the purposes of this project, we recommend
pop-up events at destinations frequented in the city—High Street; commercial
centers; and one of the many parks, schools and colleges, and events where
people gather. While these may be relatively spontaneous for participants,
they require significant planning by the consultant team. A user-friendly format
is necessary with limited props—a survey/checklist, a few boards, and other
materials should be portable and durable.
Deliverable(s):
Event and pop-up collateral materials: Maps, display boards, and other
media to be determined based on event
Documentation of input: Digital file
3.9 Social Media
In addition to the online engagement activities described in Task 3.4, the
PlaceWorks team would coordinate closely with Moorpark’s staff to introduce
a diverse digital marketing and social media strategy. This coordination could
encompass live chats, webinars, meeting webcasts, Facebook, Twitter, Instagram,
NextDoor, blogs, electronic news outlets, chat rooms, discussion boards, and
other relevant social media tools. Email marketing and blogging further ensure
community participation at project events. We will develop a strategy for this
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project that is consistent with Moorpark’s social media platforms and strategies.
This team is also adept at developing editorial calendars to identify topics for
discussion, streamlining the approval process for postings, and providing regular
analytic information confirming the level of engagement and utility of each digital
and social media campaign. The PlaceWorks team will keep content frequent and
timely, tracking and measuring the analytics to evaluate the campaign’s success.
Further, the PlaceWorks team will monitor external online discussions about the
project and share our findings with the City and project staff via monthly reports.
Deliverable(s):
Social media content and updates: Digital files
Documentation of input: Digital file
3.10 Schools and Youth
We will explore the option of conducting special outreach at schools in the City
and Moorpark College. By engaging the students, we find ways to engage their
parents too (especially if these parents are non–English speaking). Options may
include a special partnership with one school at each level of education where
we may engage students in the planning process; alternatively, we may explore
opportunities to engage the PTAs at multiple schools. Another option isto
develop a focused curriculum and work with a teacher to use the curriculum in a
classroom setting. Specifically, we would consider a youth and adult city-making
curriculum that educates young people and parents alike about cities and public
places. We may consider amending curriculums administered by professional
educational organizations rather than developing a curriculum from scratch. In
this way, the youth of Moorparkwould be able to participatein planning for their
own futures.
Deliverable(s):
School activities and curricula guide(s), to be determined: Digital files
Documentation of input: Digital file
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TASK 4. FRAMEWORK FOR PLANNING: A SHARED
VISION FOR MOORPARK’S FUTURE
The development of updated goals and policies will be guided by an overarching
vision that expresses the values of Moorpark about what the City should be
in the future. Some important descriptors of a vision are that it is idealistic,
appropriate, inspirational, purposeful, and ambitious. While a vision views an
entire city, it can also focus and provide specific direction for important districts,
neighborhoods, and vacant lands.
Some of the factors that the vision statement and guiding principles may
address are the characteristics defining Moorpark as a special place for its
residents and distinguishing it from other cities in the region; the importance
of its environmental setting and open spaces; the character and quality of its
neighborhoods, districts, and corridors; values about what should be preserved
and protected and what can change; what new uses should be accommodated
and how they should fit into or grow organically from the community; values
for a sustainable environment, economy and prosperity, and social equity and
well-being; culture, health, and safety of residents; the ease of mobility; and
adequacy of community services and infrastructure.
4.1 Public Visioning Events
As described in Task 3, several activities will be conducted to engage the public
in envisioning the future of Moorpark. Core to this process will be a Visioning
Festival, as described in subsection 3.7(b). This will be designed to attract the
participation of a broad cross-section of residents, create excitement about
the future, and employ the use of multiple interactive exercises. Public input
will also be solicited through the interactive website and online engagement
platforms where participants can respond to questions, write stories about the
future, and/or post images illustrating their ideas for the future. A report will
be prepared describing the public engagement activities, summarizing their
input, and incorporating maps and photographs as appropriate. Detailed lists of
participants and images from the activity will be in an appendix.
Deliverable(s):
Public engagement online surveys, workshop agendas, and activity
materials
Report summarizing public input: Digital file
4.2 Draft Vision Statement and Guiding Principles
The PlaceWorks team will prepare a preliminary Vision Statement and Guiding
Principles that incorporates elements identified through the preceding public
process. It will be robustlyillustrated with photographsand other imagery so that
readers can visualize and be energized about the vision. As an alternative to the
traditional narrative description, the Vision Statement could be written fromthe
perspective of a future resident of Moorpark to show how the City has matured
andevolved from successful implementation of the Vision and Principles. We will
meet with City staff to review the alternatives and select a preferred approach.
Task 4. Goals
A shared vision for thefuture
and guiding principles to
achieve the vision that will
guide development of the
updated land use diagram
and goals and policies
Task 4. Outreach
Project website
Advisory Committee(s)
meetings
Online engagement
Pop-up workshops and
community events
Social media
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The Vision Statement will be documented in a variety of formats to optimize
distribution and viewership, including printed copies and posting on the project
website and social media platforms.
Deliverable(s):
Administrative draft Vision Statement and Guiding Principles: Digital file
4.3 Review Preliminary Vision Statement
The PlaceWorks team will review the preliminary Vision Statement and Guiding
Principles with City staff and the citywide advisory committee. Revisions will be
prepared in response to comments received and incorporated into a second
draft, to be posted on the project website and social media and presented to the
Planning Commission and City Council.
Deliverable(s):
Revised draft Vision Statement and Guiding Principles: Digital file
4.4 Planning Commission and City Council
The PlaceWorks team will participate in meetings with the Planning Commission
and City Council to review the draft Vision Statement and Guiding Principles,
receive comments regarding recommended revisions, and confirm a final version
that can serve as the foundation for the subsequent updating of plans, goals,
and policies. We will be seeking confirmation that it is a complete and accurate
representation of visions and aspirations for Moorpark. An introduction will
summarize the steps and engagement of the public during its preparation.
Deliverable(s): (Digital files of each)
PowerPoint presentations
Summary of Planning Commission and City Council comments and input
4.5 Final Vision Statement and Guiding Principles
A final Vision Statement and Guiding Principles will be prepared based on input
and direction received from the Planning Commission and City Council. It will be
documented for reproduction and formatted for posting on the project website
and social media, as described in Task 3.
Deliverable(s):
Final Vision Statementand Guiding Principles: Digital files for reproduction
and posting on electronic media
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TASK 5. LAND USE ALTERNATIVES ANALYSIS
In this task series, the PlaceWorks team will develop land use maps that will
guide future growth and development citywide and in focused opportunity
areas, consistent with the community’s vision. We will first confirm the areas of
the City to be conserved for their existing uses and densities and those in which
change of use or density will be considered. For the former, Plan policies will
focus on strategies to maintain the qualities and character distinguishing these
places as the community matures and grows. For the opportunity areas, we will
identify one or more land use alternatives, analyze their comparative impacts,
review options with the public, and select a preferred plan.
5.1 Confirm Areas of Conservation and Change
In consideration of input from the visioning process, PlaceWorks will work with
City staff to identify areas of Moorpark that will be conserved and those that may
change. Over the life of the updated General Plan, some changes could occur in
the conservation areas while preserving the type of use and their character—e.g.,
renovation or replacement of existing buildings as they age and/or development
of accessory dwelling units in accordance with state statutes. These will be
addressed in policies developed in subsequent work tasks. Our focus in this task
series will be on properties where new development may be targeted in the
future, including properties that are vacant, underutilized, and experiencing the
loss of existing retail and other uses. Areas of conservation and change will be
depicted on a base map and reviewed and confirmed with the citywide committee
and study sessions with the Planning Commission and City Council.
Deliverable(s):
Data layer andmap depicting areas of change and conservation: GIS data layer
Presentation map: 1 original
Tabulation of acreage within areas of change: Digital file
5.2 Develop Focused-Area Land Use Plan Concepts
The PlaceWorks team will develop a maximum of three land use alternatives for
each focused area of change identified in the preceding task. One will serve as
the benchmark illustrating how lands may develop over time based on current
trends and development practices. The others will reflect new opportunities
identified in the assessment of future market conditions and visions and
Task 5. Goals
Identification of areasof
the City to be conserved for
their existing uses and those
in which change will be
considered
Up to three compelling land
use concept alternatives for
each area of change
Community support for a
preferred updated land use
diagram
Task 5. Outreach
Project website
Advisory Committee(s)
meetings
Online engagement
Pop-up workshops and
community events
Social media
Collateral materials
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principles defined for land use distribution, form, and character. The amount
of development to be accommodated will consider projected RHNA allocations
necessary for the 2021-2019 Housing Element and projections for future cycles
during the planning period for the General Plan.
In developing the alternative land use concepts for each area, we will consider
the following factors:
Contribution of land use mix and urban form in achieving objectives for
character and placemaking consistent with defined General Plan visions for
the plan area, such as neighborhood center, walkable “village,” or automobile-
oriented corridors.
Compatibility with existing land uses and contextual setting.
Ability to establish effective transitions in use and building form to protect
adjoining neighborhoods and districts.
Physical capability of accommodating permitted uses/densities with supporting
facilities (e. g., parking) on properties due to their size, configuration, and
street/transit accessibility.
Market support for permitted land uses and densities/intensities, as analyzed
in Task 2.1 (Economic Analysis).
Comments received through public engagement events.
For each area, we will specify possible uses, density/intensity, design and
development characteristics, and “fit” with adjoining development and, as
appropriate, open spaces. Intentions for the area’s character will be expressed
through general guidelines for building location, massing, scale, and height;
relationship to street frontages and sidewalks; and public realm improvements.
Site plan concepts will be used to illustrate these guidelines. These will be
accompanied with photographs of comparable development prototypes to
enable residents, developers, and decision-makers to clearly understand the
anticipated scale, quality, and character of development. The amount of potential
development that would be accommodated will be tabulated.
Initial alternatives will be developed in a “brainstorming” workshop with City
staff and reviewed with the Departmental Advisory Committee. These will be
presented for public review and feedback through workshops, posting on the
project website on online digital platforms, and citywide advisory committee
meetings as described in Task 3.
Deliverable(s):
Data layer depicting land use alternatives for each focused-study area;
maximum of 3 concepts
Illustrative photos and graphics: Number to be determined
Summary report describing each focused-area land use concepts and
their development capacities: Digital file
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Optional Task: Visual Simulations
As an option in the work program, visual simulations can be prepared illustrating
the changes in scale and character of the land use options. Our experience
suggests that these are important tools in helping the public and decision-
makers, including those adverse to change, understand how new development
can be accommodated and designed to enhance the character of an area and
seamlessly transition with existing districts and neighborhoods.
5.3 Evaluate Comparative Impacts of Plan Alternatives
The PlaceWorks team will analyze the comparative impacts of the plan
alternatives to enable City staff, the public, and decision-makers to understand
their implications and the potential trade-offs that may be consideredin
recommending a preferred plan. The metrics to be evaluated will be determined
in consultation with the staff and in consideration of public input. These analyses
will contribute to the Alternatives section of the Program EIR for the updated
General Plan.
5.3.1 Identify Evaluation Metrics
The PlaceWorks team will consult with City staff and review public input
to determine the metrics that are most important in making decisions for
development and infrastructure plans in Moorpark. While EIR resource checklists
list numerous topics, it is our experience that a limited number of these are
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weighed heavily by the community in responding to plan and development
proposals. For the purposes of the proposal, we have referenced those listed in
the City’s RFP. We will discuss these with staff and citywide advisory committee
meetings and identify any others considered to rise to the level of importance as
information to be used in recommending a preferred plan.
Deliverable(s):
Memorandum describing proposed and final alternative plan evaluation
metrics: Digital file
5.3.2 Evaluate Impacts of Alternative Plan Concepts
Existing and Planned Public Facilities
Based on the calculation of new development for each alternative developed in
Task 5.2, PlaceWorks will quantify their impacts on existing and planned public
facilities. This will identify demands for parks, schools, libraries, and police and
fire services based on standards established for each and compare these with
their existing and planned capacities.
Traffic Model Forecasts
Land use alternatives will be reviewed and evaluated. This scope of work
anticipates an evaluation of an existing trends scenario and up to two additional
land use alternatives (which may include transportation concept modifications),
to be developed by the project team through coordination with the City.
Iteris’s proposed approach for traffic forecasting includes the use of the current
Ventura County Transportation Model (developed by Iteris). This model was
the first in southern California to use the 2016 version of SCAG’s Sub-Regional
Model Development Tool. A major component of the County model is a land
use to socioeconomic data (population/employment) conversion module. (The
current planning tool in Ventura County is land use, but the regional model trip
generation is based on socioeconomic inputs.) This land-use-based model is
consistent with the 2016 SCAG RTP/SCS travel demand model assumptions and
inputs, with a detailed traffic analysis zone structure in the City of Moorpark.
As regular members of the SCAG Model Task Force, Iteris is fully aware of the
current development of the activity-based and trip-based models as a part of the
2020 RTP. Thebase year for the 2020 RTP will be a validated 2016 model year, with
interim years between 2016 and 2050. The 2020 SCAG RTP/SCS travel demand
model will not be available to use for the Moorpark General Plan update. Thus,
it is recommended that the currently accepted Ventura County Transportation
Model be used as the most recently validated model in the vicinity.
Initially, the model will be used to forecast traffic data for the currently adopted
General Plan (considered the “No Build” scenario), which is inthe model’s future
year scenario. Upon completion of this forecast, the proposed General Plan
update land use designation changes will be incorporated as a new scenario to
develop “With Project” traffic data. Before conducting the traffic model runs,
Iteris will prepare a Traffic Forecast Methodology memo detailing the approach
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to traffic forecasting. This memo will identify which traffic analysis zoneswould
be affected by the land use adjustments.
The evaluation of the alternatives will be based on two key metrics using the
future year traffic forecasts: vehicle miles traveled (VMT) and roadway segment
daily LOS. It is not anticipated that intersection-level LOS analysis would be
performed for each alternative scenario.
Fiscal Impacts
To support the development and evaluation of land use alternatives, PlaceWorks
will use an in-house fiscal impact model to quantify the municipal revenues
generated by new development (broadly defined as reuse, redevelopment,
and new construction) and the costs to the City to provide public facilities and
services for the new development.
We will collaborate with City staff to identify current and desired levels of service,
the cost for services based on budget categories, and to understand the City’s
assumptions for budgeting. We will map calls for police and fire service in order
to allocate police and fire cost by land use type. We will collaborate with City staff
to determine how to allocate the costs for other direct services.
We will use the model to estimate the revenues and costs associated with each
land use alternative. In addition, we will project how the development of the
alternatives over time would likely affect municipal revenues and expenditures.
The analysis will help inform the City how different land uses and development
patterns influence the City’s revenue and demand for expenditures for public
facilities and services. The report will also identify potential strategies to address
any long-term structural deficit, if applicable.
PlaceWorks will prepare the model early in the planning process based on
existing development and use the analysis of existing development to inform the
development of the land use alternatives. Once the alternatives are finalized,
we will apply the model to each alternative. The fiscal analysis report will
quantify the fiscal impact of each alternative, to be used as one of the criteria for
evaluating the alternatives. The budget for this task accommodates an additional
application of the model and an additional report if the preferred land use plan
differs from the alternatives that were analyzed.
Development Feasibility Report (Optional Task)
Even when there is sufficient market demand to warrant new development,
market conditions may not support a developer acquiring a site and intensifying
the existing development or demolishing existing buildings and constructing new
ones. A financial feasibility analysis estimates the revenue that a development
project would generate and estimates the total cost to construct the project in
order to determine the residual land value—the amount that the developer can
afford to pay to acquire the site. When the residual land value is equal to or
greater than the estimated land cost, the project is considered financially feasible.
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As an optional task, PlaceWorks can prepare a Development Feasibility Report.
We will collaborate with City staff to identify up to five opportunity sites and
up to two development scenarios for each site. We will develop conceptual site
plans for each development scenario and prepare a financial feasibility analysis
for each development scenario under current development standards. For
scenarios that are not financially feasible, we will explore under which conditions
e.g., different development standards, different densities, higher rents) the
project becomes financially feasible.
This report will provide an understanding of the residual land value resulting from
residential, retail, office, and industrial development, and of the current market
rate sales values of properties planned for residential, retail, office, industrial,
and mixed-use development. The report will also provide an understanding of
the impacts of parking, density/intensity, and other development standards
on the financial feasibility of development. Finally, the report will make
recommendations for the General Plan update and future amendments to the
City’s Zoning Ordinance
PlaceWorks will collaborate with City staff to identify opportunity sites and
development scenarios that can best inform the General Plan update and future
updates to the City’s Zoning Ordinance. We will submit a draft report in a digital
format and review it at an in-person meeting with City staff. We will revise the
report based on input from the review meeting and one round of consolidated
comments from City staff.
Infrastructure and Public Services
In coordination with the City and the design team, Fuscoe will evaluate up to
three different land use alternatives and the varying impacts on infrastructure,
including drainage, sewer, and water systems, as well as on water quality. For
each land use alternative, Fuscoe will calculate average daily water and sewer
demands using locally accepted generation factors to quantify the demands
based on the various land uses. Potential impacts to existing and future planned
infrastructure improvements will be evaluated based on Appendix G CEQA
Thresholds and a matrix prepared identifying the differences in the land use
alternatives on impacts to the wet infrastructure systems. The matrix will be
used to assist with the selection of the final preferred land uses incorporated
into the General Plan update.
Greenhouse Gas Emissions
Once the General Plan horizon year land use statistics are compiled, PlaceWorks
will conduct emissions forecasts for the alternatives for the General Plan horizon
year. The emissions forecasts will be based on historical information compiled for
the existing conditions and the forecast increase in population and employment
in the City as a result of the alternative plan concepts. The increase in VMT will
be based on the data provided by Iteris. For the General Plan horizon year air
quality and GHG forecast, PlaceWorks will consider existing regulations that
reduce criteria air pollutant and GHG emissions.
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Community Character and Livability
The PlaceWorks team will evaluate potential changes in community character
and livability attributable to the type, density/intensity, and /or urban design
characteristics of alternative land use concepts for each focused study area.
5.4 Land Use Alternatives Report
The PlaceWorks team will prepare a report describing the land use alternatives
and evaluations of their comparative impacts. While providing descriptive and
technical information, the report will be organized and designed to promote
public interest and excitement about the City’s future possibilities. The underlying
themes on which the plans are based, concepts for citywide growth and land use
distribution, and options for targeted opportunity sites will be described. Plan
maps and graphics illustrating each alternative will be incorporated, including
images of planning and design concepts prioritized as models for the future of
the City and site development concept sketches. Findings of the comparative
impact analyses will be described, with supporting infographics.
Deliverable(s):
Maps depicting areas of conservation and change and land use distribution.
Descriptions of land use categories—permitted uses, density (units per
acre)/intensity (floor area ratio), and pertinent development guidelines
building heights, property setbacks or build-to lines, and so on)
For selected subareas, site plan concepts depicting the layout and
configuration of buildings and public spaces.
Photographs of comparable projects that illustrate each land use category
and/or community place.
5.5 Review Land Use Alternatives
Alternative land use concept plans and analyses of their comparative impacts
will be reviewed with the Departmental Advisory Committee and presented for
public review and feedback. Through multiple engagement activities, including
website surveys, workshops, and advisory committee meetings, the public will be
requested to score the alternatives according to their preference. Activities will
be structured to elicit responses to overall citywide plans as well as options for
targeted opportunity areas. The results of the rankings and comments received
will be documented.
On completion, the alternatives will be presented and discussed at meetingsof
the Planning Commission and City Council. Comments and priorities emerging
from the public meetings will be reviewed, the pros and cons of the options
discussed, and feedback requested regarding their preferences for a citywide
plan and for opportunity subareas. We will work with City staff to develop
agendas, presentations, and collateral meeting materials.
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Deliverable(s):
Alternative land use and public spaces presentation materials (PowerPoint
presentations, fact sheets, display boards, facilitator “talking points,”
optional videos, etc.) and feedback surveys: Digital files
Report documenting public feedback: Digital file
Planning Commission and City Council agendas and meeting materials:
Digital file
Memorandum summarizing Commission and Council input: Digital file
5.6 Select Preferred Land Use Plan
The PlaceWorks team will review feedback received for the alternative land
use plans. Working with City staff, the Departmental Advisory Committee, and
input from the public, we will develop a “preferred plan,” selecting one of the
alternatives as the base and/or excerpting elements for targeted opportunity areas
from multiple alternatives and recombining these into a new or hybrid plan.
As the final draft land use plan is developed, the team will prepare descriptive
text, GIS maps, and supporting diagrams, photographs, visualizations, and other
illustrations. The development capacity of the selected plan will be calculated—
housing units, nonresidential building square feet, and park and open space
acres.
Deliverable(s):
Draft land use plan: GIS maps, descriptive narrative, and supporting visual
materials
Tabulation of final plan development capacity
TASK 6. PREPARE GENERAL PLAN
The General Plan can be organized and formatted in many ways, from traditional
to the extremely creative, from paper to web-based, and from the simplest to the
most complex forms. We will work with you to develop a workable, illustrative,
and graphics-rich General Plan format that is appealing, readable, and engaging.
Moorpark’s existing General Plan is organized according to the state-mandated
elements. We will work with the City to determine whether the update should
follow this format or be reorganized to improve its utility. Many contemporary
plans are organized according to common topics to avoid the redundancy that
is inherent in legislative descriptions for the elements (e.g., flooding tobe
addressed in the land use, safety, and open space elements). At the same time,
there are a number of emergent topics that could be addressed as separate
elements or integrated as subsections of the current or revised structure. These
include such topics as sustainability, climate change, healthy communities, and
environmental justice. This approach will be discussed in the plan’s introduction,
and a matrix will be incorporated correlating element policies with the pertinent
strategies for thesetopics. Forexample, astrategy to reduce GHG emissions may
be linked with land use policies that reduce vehicle trips, mobility policies for
alternative modes and trip reduction, infrastructure policies for use of renewable
resources, and conservation policies for “green” buildings.
Task 6. Goals
Updated General Plan
elements consistent with
state legislation, emergent
issues, and best planning
practices since the last
update.
A concise, user-friendly, and
attractive plan.
A plan that is effectively
implemented in addressing
Moorpark’s issues and
visions for thefuture.
Task 6. Outreach
Project website
Advisory Committee(s)
meetings
Online engagement
General Plan topic
workshops
Pop-up workshops and
community events
Social media
Collateral materials
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This update is an opportunity to repurpose the document as one that engages
the interest and excites the Moorpark community about the opportunities
for the future and the positive steps to get there. Our graphic artists can help
develop a format that is user friendly, easy for staff to reproduce, and serves as a
branding and marketing tool for investment in the community.
6.1 General Plan Format
The PlaceWorks team will develop a template andstyleguide for the organization,
content, and layout of the updated General Plan. We will provide and review
with staff selected examples of General Plan formats and layouts from other
communities that represent best practices consistent with Moorpark’s objectives.
Based on feedback, we will develop a template and design prototype, review it
with staff, and select a preferred approach for Moorpark plan.
Optional Format.
We will review with the City innovative, interactive, and—most importantly—
extremely user-friendly web-based plan formats as an option to the typical printed
document. PlaceWorks is on the cutting edge of developing such web-based
plans through our unique partnership with Esri and using the Esri StoryMaps
application, among other web-based formats. The StoryMaps platform is highly
suited for land use planning documents because it allows for the combination of
dynamic and interactive maps with narrative and/or regulatory text, diagrams,
images, and a full range ofmultimedia content. The digital platform would allow
the City to regularly and seamlessly update the Plan following adoption and
into implementation. The American Planning Association’s California Chapter
recently acknowledged this format for its innovation with an award of merit
to the Temple City General Plan (Comprehensive Plan, Small Jurisdiction). Most
planning processes strive for a living, breathing document, but the StoryMap
application empowers communities to truly achieve it.
A template and style guide will be developed and posted online for selected
digital, web-based, and/or printed document formats defining:
Organization and content (table of contents)
Page layout (margins, page and bottom headers, section headers, side bars,
pagination, and so on)
Fonts and color
Table and chart formats
Plan maps
Graphics and illustrations (site concepts, photos, sketches, visual simulations,
3D massing models, and other)
Links/references to other plan sections, General Plan elements, and other
applicable policy and regulatory documents and studies
Deliverable(s):
Example digital, web-based, and printed document formats
Plan template and style guide
Focus Area Workshop:
Pier Bowl
August 30, 2010
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6.2 General Plan Writing Guide
An important task, even before drafting goals and policies, is to define the
language of the General Plan Update. We know that several sets of hands will
be involved in the preparation of the plan documents. After the plan is adopted
and the City takes full ownership and responsibility for it, City staff will be in
charge of making future revisions. For the sake of consistency and continuity,
we believe it is essential to develop a Writing Guide. To effectively administer
the plan and assess its success, the City staff and general public need to know
what level of policy commitment is intended or what expectation is anticipated
from implementing the policy. The writing guide will give current authors and
future editors clear direction for writing the plan’s narrative, goals, and policies.
We envision, through an iterative process with City staff, compiling a simplified
hierarchy of language that can denote different levels of implementation
commitment. This will ensure City staff and elected officials have sufficient
guidance to effectively implement the plan.
Deliverable(s):
General Plan Writing Guide Memorandum
6.3 Administrative Draft General Plan Goals and Policies
Goals and policies will be prepared for each General Plan element/topic. These
will account for the issues, Vision and Guiding Principles, and growth and land
use plan developed in preceding work tasks.
In developing these, we will start by reviewing the existing plan goals and policies
and identify those that continue to be applicable or can be modified for clarity,
implementation, legal adequacy, and state-of-the-art practices. These will be
supplemented as necessary to ensure that issues and visions defined during the
planning process are fully addressed, as are recent legislative changes.
Each goal will be correlated with one or more policies. Standards will be defined
where appropriate, such as development densities/intensities and mobility
metrics. We will use language that enables common understanding and clearly
conveys the level of commitment of the City.
The updated General Plan will include the following sections:
6.3.1 Introduction
The introduction to the updated General Plan will describe its purpose, legislative
requirements, reasons for the update, organization, how to use the document,
its relationship to other policy and regulatory documents, the Plan’s program
environmental impact report, the process for preparation and adoption, the
public engagement activities, the regional setting and City’s location, and a brief
overview of the City’s size, physical setting, uses, key places, population, and
employment.
6.3.2 Vision and Guiding Principles
The vision and guiding principles for the future of Moorpark developed in
Task 4 will serve as the framework for the General Plan’s goals, policies, and
implementation programs.
A Guide for Writing the San Clemente Centennial General Plan
September 1, 2011
Understanding the Authoring Process
First a few people have to work hard for a couple of years or so to produce a plan; then a lot of people have
to work a lot harder for decades to make it happen. We’re part of the first group. Each of us will, in effect,
bean author. Since there are several authors, it is important to get in synch with each other.
Much of what you have always done in writing policy plans you will do here, albeit with some differences.
For example, since the pages of the Plan will be linked and accessible with the click of a computer mouse, we
only have to say something once, not repeat it several times in several different places for fear that it will be
missed. Other differences will be explained later.
The most important thing to knowabout the new General Plan is that it is one tool among others in a
broader decision-making system, which includes theCity’s vision, the Long Term FinancialPlan (LTFP),
shorter-termCouncil priorities, various master plans (e.g., CIP, Parks and Recreation Master Plan, streetscape
and landscape plans, Bike-Pedestrian master plan, etc.) and the annual budget. Like all tools, it only works if
it is used. Allof its power lies in how effectively it isused. Our challenge is to enable that use by creating
the most useful form of Plan possible.
We are preparing a web-based plan, not a book. It is structured to work within the decision-making
environment and personal capabilities that even now have been enormously shaped bythe computer.
But this is far less about putting the Plan together; it is far more about putting ourselves in the place of the
users and empowering them to use it.
Much is made of the idea that a general plan must be “accessible” to anyone who wants access. The reality is
that the typicalplanning document is too huge to be accessible to all butthe mostdiligent researchers – often
planners, attorneys or activists who are able to spend many hours plowingthrough a lot of words. This is
impossible for most people, including most public officials who are responsible for implementing it. The
truth is that many Plans are simplyoverwhelming, even for people who use them every day. As a
consequence, they simply fall into disuse and the energy invested in writing them is wasted. Even more
significantly, they fail to be embedded in thedecision-making process as a matter of course; major parts of
them, except for a few maps and perhaps a few pages are seldom brought to bear on municipal decisions.
When users of typical plans do find the section they want, it is often unclear whatshould be concluded from
what they read:
1.If the Plan is carried out, what kind of community will we have then?
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6.3.3 Land Use
PlaceWorks will develop a Land Use chapter managing future growth and
conserving existing places and resources. Initially, we will review existing Land Use
goals and policies and assess their continued relevance. We will discuss with City
staff how these have been used and their effectiveness. In some cases, rewording
may improve both relevance and effectiveness. Their brevity and the length
of time since their adoption suggest these will be incomplete, and substantial
new policies will be introduced. We will draw from the significant amount of
research and recommendations for relevant policies developed for communities
throughout the state, from regional and state agencies, nongovernmental
organizations, and the innovations and creativity explored during the visioning
process, as well as our extensive experience in writing general plan elements.
We propose to organize its content into four subsections: Land Use Diagrams,
Goals and Policies Applicable to All Uses and Locations, Goals and Policies
Applicable to Land Use/Urban Form Designations, and Goals and Policies
Applicable to Specific Subareas/Nodes, Corridors, and Districts.
Land Use Diagrams
Two plan maps will be prepared: the first will depict the distribution of land
uses by category, and the second will illustrate the growth strategy, identifying
areas of Moorpark in which existing uses and densities/intensities willbe
retained and those in which growth will be accommodated—including new
development, adaptive reuse, infill at prevailing densities/intensities, and infillor
redevelopment with intensification.
The land use diagram will be accompanied by graphic charts for each category
describing its purpose, permitted land uses, densities/intensities, building
heights, and standards and guidelines for urban form, including location of
property, street frontage characteristics, and similar contributing elements.
Sketch graphics and photographs will be incorporated to enable users to
understand the intended characteristics.
The amount of acreage in each categoryand maximum buildout of these (housing
units and building square feet of commercial, office, industrial, and mixed use)
will be tabulated.
Goals and Policies Applicable to All Uses and Locations
These may address such topics as:
Growth and development capacity.
Land use mix, defining the overall mix and balance of uses.
Citywide urban form: neighborhoods, centers, and corridors. Policies
differentiating the types and character of places that are a part of the City and
their interrelationships.
Community characterand compatibility. Addresses such items as compatibility
and transitions in areas of differing use and scale and relationships to their
environmental setting.
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Sustainable land use development, including climate change. Distribution,
mix, and density of land uses contributing to the reduction of greenhouse
gas emissions and energy and water consumption; improvement of the jobs/
housing balance; adaptive reuse of existing buildings and siting/designof
development to avoid impacts from increased fire hazards; and other.
City health. Distribution, mix, and density of land uses and complete/living
streets promoting active transportation/walking and bicycling; land use
patterns reducing vehicle trips and associated air pollution; housing location
and design minimizing exposure to air pollution and excessive noise; parks
and other facilities promoting active recreation; access to healthy food
sources, including community gardens, stores, and restaurants; social and
cultural facilities and community events engaging community participation;
development design contributing to public safety; access to health and safety
facilities; and other.
City fair and equitable. Equitable distribution of parks, and community-
serving facilities and services; affordable housing; land use designations and
capacities providing jobs to all residents; safety through environmental design;
integration of transit facilities with development and access to residential
neighborhoods; and other.
Goals and Policies Applicable to Land Use/Urban Form Designations
These will provide direction to address unique issues and objectives related to
each category of use and urban form. As examples, in residential neighborhoods,
we may address the inclusion of accessory dwelling units, ancillary supporting
uses such as small convenience and grocery stores, day-care facilities, and/or
supportive shelters.
Goals and Policies Applicable to Specific Subareas/Nodes, Corridors, and Districts
These supplement citywide goals and policies to provide additional guidance for
the intent, uses, and character of specific targeted subareas of the City, such
as the High Street corridor, Amtrak/Metrolink transit station, and revitalized
commercial centers.
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6.3.4 Circulation
Iteris understands thatthe City of Moorpark hasa variety of development densities
across the community that will support different modes of transportation for both
commuting, utilitarian, and recreational community needs. Iteris will develop
transportation alternatives to support the circulation network, complete streets,
and multimodal network appropriate for the selected land use plan.
The PlaceWorks team’s transportation alternatives will be informed by
opportunities identified through the existing conditions analysis and will focus
on:
Closing gaps in multimodal networks, including transit, pedestrian, and bicycle.
Identifying how key bicycle and pedestrian corridors from the Active
Transportation Plan impact mobility of vehicles and transit, and opportunities
for balancing the needs of all modes.
Identifying intersections and other barriers to comfortable access for bicycles,
pedestrians, and transit.
Determining how emerging mobility such as microtransit, transportation
network companies, and personal mobility devices will affect the transportation
network and future travel.
Accommodating regional traffic needs within a multimodal context, with
recommendations for applying regional and local street typologies that will
prioritize modes based on the various modal networks.
Iteris will prepare the Administrative Draft Circulation Element for internal review
by the project team and City staff. As a starting point, Iteris will review the City’s
existing circulation element and other studies or related policy documents in
order toidentify pertinent policies, programs, or issues that should be considered
inthe update.
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Iteris will meet with City staff to discuss which parts of the current circulation
element are in need of major additions/revisions. Based on a review of the state
guidelines for circulation elements, Iteris will identify any mandated items that
are missing and/or inadequate. Iteris will also coordinate with the ongoingresults
of the Ventura County Freight Corridor Study for relevant analysis and findings
related to trucks and truck routes in the City. Iteris is currently leading this study
and will be evaluating SR-118 (both the Los Angeles Avenue portion and freeway
portion) for mobility, safety, sustainability, equity and environmental conditions.
The Circulation Element policy framework will be developed to address complete
streets, transportation demand management, and traffic management.
6.3.5 Housing
PlaceWorks will prepare the 2021–2029 Housing Element. This will involve
updating goals, policies, programs, and quantified objectives (pursuantto
Government Code Sections 65583 et seq. and recent changes to state law) to
address identified housing needs and constraints based on the effectiveness
and continued appropriateness of existing programs, information received
through publicoutreach, the analysis of constraints, and findings from the needs
assessment. Programs will describe specific steps for implementation and will
identify a time frame and responsible department. Programs will address:
New state requirements since adoption of the existing housing element
Consistency and compliance with the rest of the City General Plan
Preserving and improving neighborhoods and existing affordable housing
Expanding housing opportunities for all residents including those with special
needs
Mitigating any governmental constraints to providing and improving housing
Facilitating development of housing and infrastructure to meet the RHNA
Affirmatively furthering fair housing
Public Engagement
As part of the housing element update, we will engage the community in a
thoughtful dialog within the framework of workshops that will identify issues
and potential programs to address local housing needs. Residents, businesses,
the workforce, and stakeholders will be invited to share their concerns and ideas
for addressing local housing needs. Organizations (Many Mansions, Moorpark
College, businesses, housing needs groups for people with disabilities, etc.) will
be invited to widen the spectrum of perspectives on the housing challenges
facing the community. The results will help identify issues and can serve as a
springboard for inclusion of responsive policies and programs in the revised
Housing Element.
HCD Review
We will submit the draft Housing Element to the Planning Commission and City
Council for their review and comment. Following incorporation of comments, we
will submit the draft Housing Element to the California Department of Housing
and Community Development for review. HCD typically focuses on housing sites,
zoning, development standards, and programs to address the RHNA. Generally,
the first review takes 90 days, which includes 60 days for HCD review and 30
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days to respond to comments. PlaceWorks will serve as the City’s representative
and liaison to HCD during the review of the draft Housing Element. We will
communicate with HCD to address any issues that arise during the review. We
anticipate that two HCD reviews and PlaceWorks responses to comments will be
needed to obtain HCD certification.
Optional: Public Adoption Hearings for the Draft Housing Element That
Precede the General Plan
As an optional scope, we will lead two focused public hearings on the Housing
Element for the Planning Commission and City and Council following incorporation
of comments from HCD review. Following a draft “letter of certification,”
PlaceWorks will hold two public hearings to adopt the 2021-2029 Housing
Element. We are including these hearings because the statutorily required due
date for adoption of the Housing Element (October 2021) may precede adoption
for the Moorpark General Plan. Should the General Plan adoption coincide with
adoption of the Housing Element, the adoption hearings would suffice forthe
Housing Element.
6.3.6 Conservation
PlaceWorks will review the City’s current policies and goals for natural resources,
as described in the conservation, open space, and recreation element. Our
resource experts will develop creative policy solutions consistent with the City’s
key issues identified for the General Plan update, specifically those supporting
the protection of the community’s character, which most closely align with the
treatment of natural resources.
Our approach to addressing climate change mitigation and adaptationis
integrative and holistic. Moorpark’s long-term environmental, economic, and
social prosperity depends on ensuring that land use planning and development
recognize the links between the built and natural environments and social
systems. The strategies to reduce GHG emissions are not limited to a single
element or topic of the General Plan. Although many of the adaptation and
resiliency goals and policies have an obvious home in the Safety Element,
achievement of the goals and implementation of policies requires a cross-sector
approach. As part of the Existing Conditions Report, the PlaceWorks team will
identify key GHG emissions sources and climate change vulnerabilities to address
in the General Plan, and through staff and public engagement, we will identify
goals and strategies to reduce GHGs and increase resilience. We anticipate goals
and policies strategies to increase energy efficiency and conservation, water
conservation and efficiency, carbon free and renewable energy in the built
environment and transportation sector, and active transportation in additionto
those that improve resilience of vulnerable populations, structures, and systems
to climate hazards.
We anticipate the following topics will be addressed in this update, at a minimum.
Each topic will include climate mitigation and adaptation strategies as applicable.
Policies will address new and existing development. There will be some overlap
of topics with other elements to ensure consistency across the elements.
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Zero net energy buildings. Energy efficiency and conservation, energy supply
options including community choice energy, role/use of natural gas in existing
and new development, potential for electrification or switching from natural
gas to electricity in existing and new development), onsite/rooftop solar,
options for implementation, including reach codes, among others.
Zero waste. Waste reduction, materials, local production of goods and services,
organics.
EV-readiness. Electrification of the transportation sector in support of GHG
emissions reductions.
Sustainable landscaping.
Water conservation and efficiency.
Urban forestry (including urban heat island mitigation).
Integrated pest management (organic pesticides).
Green business.
Air quality.
Urban agriculture and food security.
6.3.7 Open Space
The PlaceWorks team will update policies for the protection of existing open
spaces. Consistent with state legislation, this will address agricultural lands,
preservation of habitats and natural resources, outdoor recreation, and lands
set aside to ensure public health and safety. Inherently, the topics of this element
overlap with the content of other elements including the Conservation and
Safety elements.
6.3.8 Noise
PlaceWorks will update the technical components of the noise element,
including revised future noise contour maps based on the updated land use plan
and its traffic modeling. These technical studies will be used to assess land use
compatibility and the application of mitigation standards, such as insulation. They
also will serve as a basis to review existing policies and to update as necessary to
appropriately mitigate excessive noise impacts to current and future populations
in Moorpark.
6.3.9 Safety
We understand that an effective safety element is one that that not only helps
protect the health of all community members, but also reduces the risk of
damage to buildingsand key infrastructure, helps foster a resilient localeconomy
and natural ecosystem, and minimizes the potential for economic and social
dislocation. This update to the General Plan is an opportunity to leverage recent
regional and state hazard mitigation and adaptation planning efforts, andto
integrate updated data, methods, and strategies for efficiency and consistency.
An update to the Safety Element is an opportunity to incorporate the 2015
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Ventura County Multi-Jurisdictional Hazard Mitigation Plan (MJHMP) or its 2020
update if available. The state incentivizes and encourages integration of safety
elements and local hazard mitigation plans per Assembly Bill 2140 ( 2006).
The Safety Element will incorporate the results of the Vulnerability Assessment
and other relevant analyses. We expect that the Safety Element will address
climate-related hazards such as flooding and wildfires, seismic and geologic
hazards, hazardous materials, and crime and public safety, among others. We
will prepare policies that are responsive to these issues and to the requirements
of the California Government Code, including improving safety and resiliency
for people, public and private property and infrastructure systems, as well as
the natural environment. We will emphasize a “no regrets” approach that builds
community resiliency for both the short and the long term while providing
co-benefits such as financial savings for community members, conservation
of natural resources, and improvements to public health. The co-benefits will
also connect with the City’s desired approach to look at policies through the
sustainability lens of a triple bottom line. We will also ensure that the Safety
Element acts as a framework that supports integration of the 2015 MJHMP or
the 2020 MJHMP, depending on the timing of the next update.
PlaceWorks, in coordination with City staff, will consult with state agencies to
support the update. We anticipate consultation with the Governor’s Officeof
Planning and Research, the California Geological Survey of the Department of
Conservation, and the California Department of Forestry and Fire Protection
CAL FIRE) during project initiation and later when the draft Safety Elementis
available for review.
6.3.10 Environmental Justice and Public Health
PlaceWorks will prepare goals, policies, and programs to address the requirements
of SB 1000 (The Planning for Healthy Communities Act) and health issues facing
the community. These will be included as either a standalone element or woven
into other elements of the General Plan. Programs will also describe specific
steps for implementation and will identify a time frame and the responsible
department. Because the City does not have a disadvantaged community, it is
not bound by the strict priority areas mentioned in state law. That said, we will
identify objectives and policies that address:
Neighborhoods that are well integrated and have appropriate access to
amenities for their needs.
Balanced, efficient, and affordable multimodal transportation for people ofall
incomes.
Access to clean, green parks and open space with robust tree canopy.
Access to safe, affordable housing and healthy living environments for all
income levels and ages.
Clean air and water with reduced pollution, greenhouse gas emissions, and
waste use and production.
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Access to educational and job opportunities for all ages, incomes, abilities, and
backgrounds.
Convenient access to goods and services, including health care facilities and
services.
Access to healthy and nutritious foods.
Equitable distribution of resources and opportunities for public input and
institutional decision-making.
6.3.11 Parks and Recreation
Moorpark’s parks and recreation facilities and programs are critically importantas
contributors to the residents’ quality of life. Policies and programs inthe existing
open space, conservation, and recreation element will be reviewed and updated
to reflect analyses of existing conditions and needs, best practices, and potential
funding sources. Standards for the amount of parklands supporting residents will
be confirmed and augmented as appropriate to account for new development
typologies that may be accommodated inthe future, such as mixed-use projects.
Nontraditional forms for new park development will be considered for their
appropriateness in Moorpark, such as parklets and integration of public spaces
in private development projects.
6.3.12 Economic Development
Much of the groundwork for the Economic Development Element will have
been completed with the Socioeconomic Profile and the work to determine the
preferred land use plan. Most of the work in this task focuses on developing
the element’s goals, policies, and implementation measures. PlaceWorks will
incorporate economic, market, and fiscal considerations into the preferred
land use plan and into other elements, especially Land Use, Housing, and
Infrastructure. This allows the Economic Development Element to focus on the
larger issues related to retaining and expanding existing businesses, attracting
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new businesses, supporting the creation of new businesses, and maintaining the
long-term fiscal health of the City.
6.3.13 Infrastructure and Community Services
Fuscoe will coordinate with the Public Works/Utilities Department staff in the
City and County to determine necessary infrastructure improvements to support
future land uses. It will identify sustainable solutions for proposed areas of
adaptive reuse of vacant and underutilized commercial space, including a mixed-
use development program with multibenefit water quality and quantity features.
This will include water quality features to ensure that parks, public areas, and
landscaping are clean and free of trash/other debris.
To assist the City in developing a plan to address emerging technology, Fuscoe
will provide guidance and discussion with City staff on state-of-the-art, emerging
technologies associated with stormwater management, infrastructure, and
other environmental compliance solutions. Topics include utilizing artificial
intelligence (AI) via machine learning to streamline performing on-land visual
trash assessments associated with the statewide trash amendments compliance
requirements. This application would further assist with ensuring that parks,
public areas, and landscaping remain clean and well maintained. AI also offers
opportunities to track various infrastructure throughout the City, including
streetlights and stop signs. It can be used to determine the conditions of streets/
curb bytracking cracks in streetsand sidewalks. Implementation of smart sensors
in catch basins could make catch basin cleaning more efficient through the City.
6.4 Administrative Draft Implementation Programs
PlaceWorks will define the array of programs essential for implementing General
Plan policies, plans, and development standards. For each, we will describe the
action, identify responsible individuals/agencies, and prescribe the timeline
for implementation. Each plan component will be matched with one or more
implementation program.
At a minimum, and consistent with state legislation, we anticipate the programs
to address:
Administration
Development review and entitlement
CEQA review
Public improvements funding
Coordination with external agencies
Public-private partnerships
Performance monitoring, reporting, and modification
Amendments and updates
Our starting point will be the review of Moorpark’s existing implementation
programs to assess their continued relevance to carrying out the updated
General Plan. We will request City staff to comment on their utility, effectiveness,
and completeness. Based on these analyses, a checklist indicating those that
should be continued, others to be revised, and gaps will be developed and will
serve as the framework for updating the programs.
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As a part of this task, PlaceWorks will develop a list of potential external funding
sources, including grants from HCD, the Strategic Growth Council, the Southern
California Association of Governments, and comparable agencies.
Deliverable(s):
Preliminary draft implementation programs: Digital file
6.5 Review Updated General Plan Policies and Implementation Programs
PlaceWorks will submit administrative-draft goals, policies, and implementation
programs for review with City staff and the Departmental Advisory Committee.
A “working draft” for the updated policies will be distributed to the citywide
advisory committee, posted on the project website for review and comment, and
presented in citywide or topic workshops for review and comment.
Deliverable(s):
Working draft” updated goals, policies, and implementation programs:
Digital file
Revised draft to reflect comments received from City staff and the public
6.6 Documentation and Presentation of Final Public Draft Updated General
Plan and Implementation Programs
Based on the comments received from City staff and the public process, the
PlaceWorks team will prepare the public hearing draft Updated General Plan,
submitting 50 hard copies and InDesign/PDF electronic versions for postingon
the project website. As an option, described in Task 6.1, an interactive online
version will be prepared using Esri’s ARCGIS’s Online Story Map software.
Deliverable(s):
Draft updated General Plan: 50 printed copies and digital file
Option) Story Map format draft updated General Plan
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TASK 7. PROGRAM ENVIRONMENTAL IMPACT REPORT
Throughout the development of General Plan content described above,
the PlaceWorks team will use its thorough knowledge of the California
Environmental Quality Act (CEQA) and experience with other General Plan EIRs.
We will strive to develop City policies and actions with limited environmental
impacts—in essence, “self-mitigating” updates to the General Plan. Also,
during the environmental review process, if we identify impacts that could be
mitigated through new or revised policies or actions, we will work with the City
to incorporate such revisions into the Draft General Plan, as feasible. This is an
iterative process of preparing policy updates and EIR documents in near parallel.
In order for the City to capitalize on the recent legislation that encourages
streamlining of certain categories of projects, it is vital that the PEIR contain a
robust discussion of cumulative impacts, careful explanation of development
assumptions, and technical studies designed to support future changes. This
allows future development projects to tier from the General Plan PEIR for
regional and cumulative impacts, essentially focusing all environmental review
to the project site.
7.1 Notice of Preparation
PlaceWorks will draft a Notice of Preparation (NOP) of an EIR pursuantto
CEQA Section 15082. The NOP will include a brief project background, project
description, and a description of the topics to be analyzed in the PEIR. Because
almost all environmental topics will be analyzed in detail in the PEIR, PlaceWorks
is proposing that no Initial Study be prepared. If any impact area is determined to
not requiredetailed analysis, the reasons forthatdetermination will be disclosed
in Chapter 8 of the Draft PEIR. PlaceWorks will be responsible for circulation of
the NOP to the State Clearinghouse and responsible agencies. The City will be
responsible for posting the NOP in the newspaper.
Deliverable(s):
1 electronic copy of the Administrative Draft NOP in Word and PDF format
to the City
15 hard copies of the NOP to the State Clearinghouse (SCH), along with a
SCH document submittal form and a Notice of Completion (NOC)
40 hard copies of the NOP to be send certified mail to responsible agencies
7.2 Tribal Consultation
AB 52 Notification
Consultation with California Native American tribes under AB 52 is the
responsibility of the CEQA lead agency. However, PlaceWorks can assist the City
of Moorpark with the consultation process. AB 52 states that Tribes interested
in consulting must submit or have submitted a general request letter to the lead
agency stating that they wish to consult under AB 52 on CEQA projects.
AB 52 requires that each Native American group that has submitted general
consultation requests must be contacted by letter to provide them with
information about the project and ask if they wish to consult with the agency for
the proposed project. PlaceWorks will draft the letters for the City and submit
Task 7. Goals
A complete and legally
defensible Program EIR
A transparent and thorough
PEIR process
A sound basis for future
tiering and streamlining
Task 7. Outreach
Project website
Project scoping meeting
Public review and comment
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the draft letters to the City electronically. We have assumed that the City staff will
print the letters on agency letterhead, obtain the required internal signatures,
and mail the letters to the tribes and individuals who have submitted general
request letters w, as required by AB 52.PlaceWorks recognizes that consultation
is meant to be government to government; therefore, no additional support for
AB 52 consultation is provided in this scope and cost estimate; if such support is
desired, it can be provided at additional cost.
PlaceWorks assumes that the City will maintain an administrative record
documenting all AB 52 consultation activities and results. PlaceWorks assumes
that the City, rather than PlaceWorks, will schedule and attend all meetings that
occur as part of the AB 52 process. In addition, PlaceWorks assumes that the
City will supply PlaceWorks with a copy of the administrative record (including
pertinentletters, emails, and record of conversations) for inclusion in the EIR. No
support for AB 52 consultation is provided in this scope and cost estimate; if such
support is desired, it can be provided at additional cost.
The schedule for AB 52 consultation is open ended and not specified in the law.
For purposes of the project schedule, we have assumed that consultation will
be concluded prior to the release of the public Draft EIR. Should consultation
be extended at the request of one or more tribes, the overall schedule may be
affected.
7.3 Scoping Meeting
During the 30-day comment period for the NOP, PlaceWorks General Plan and
PEIR Project Managers will attend a public scoping meeting to hear comments
on the environmental issues to be addressed in the PEIR. We assume that City
staff will arrange the meeting location and date. Public notice for the meeting
will be included inthe NOP (Task 7.1). We will facilitate the meeting and prepare
supporting material as needed, including a brief presentation, comment cards,
and other materials as directed by City staff. We will prepare a written summary
of the environmental issues raised at the scoping meeting for inclusion in the
Draft EIR.
Deliverable(s):
Materials for Scoping Meeting, including a PowerPoint presentation
1 electronic copy of the Meeting Summary Memorandum in Word and
PDF formats to the City
7.4 Technical Reports
7.4.1Air Quality and Greenhouse Gas Emissions
Once the General Plan horizon year land use statistics are compiled, PlaceWorks
will conduct emissions forecasts. The emissions forecast will be based on
historical information compiled for the existing conditions and forecast based
on the increase in population and employment in the Plan’s horizon year. The
increase in VMT will be based on the data provided by Iteris. For the General
Plan horizon year air quality and GHG forecast, PlaceWorks will consider existing
regulations that reduce criteria air pollutant and GHG emissions. Potential
regional and localized air quality impacts from construction activities associated
PlaceWorks’ CEQA Documents
Withstand Legal Challenges
CEQA is a cornerstone of
California’s environmental
regulatory framework and has
played a critical role in improving
environmental quality. In
recent years, projects statewide
have seen a growing trend of
litigation. In fact, the majority of
challenges has occurred within
the past 10 years.
Of the 26 total PlaceWorks-
prepared CEQA documents that
have been legally challenged
during the past 40 years, all
published cases have been
upheld by the court.
That's a record we intend to
keep.
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with implementation of the General Plan will be described qualitatively. Policies
and mitigation measures identified for the Plan will include performance
standards for future development projects based on measures recommended
by the Ventura County Air Pollution Control District (VCAPCD).
Air Quality Impacts
The South Central Coast Air Basin (SCCAB) is currently designated nonattainment
under the National and/or California ambient air quality standards (AAQS) for
ozone (O3) and coarse inhalable particulate matter (PM10 California AAQS only).
The VCAPCD has adopted the 2016 VenturaCounty Air QualityManagement Plan
AQMP) to ensure the SCCAB can attain the long-term National and California
AAQS. PlaceWorks will include a consistency evaluation with VCAPCD’s AQMP.
The SCCAB has been designated in attainment for carbon monoxide (CO) under
both the California and National AAQS. Therefore, the air quality analysis will
include only a qualitative assessment of CO hotspots. In addition, PlaceWorks
will include a qualitative assessment of potential odor generators to describe
potential odor impacts.
Health Risk
The General Plan PEIR is a program-level document; therefore, modeling of
construction or operational health risk is not proposed. As part of the General
Plan update, the PlaceWorks team will work with City to identify potential
General Plan policies that may require studies required for future development
applications and performance standards for the new sources of emissions, to
reduce emissions and address the City’s land use compatibility concerns.
Consistency with GHG Reduction Plans
GHG emissions analyses continue to be an evolving area of CEQA. To date, there
is no comprehensive statewide plan that identifies GHG reduction programs
past 2030. Additionally, thresholds for both plan-level and project-level CEQA
documents are continually in flux as a result of recent CEQA case law. PlaceWorks
will work with the City toidentify an approach for evaluating GHG impacts as part
of the General Plan update. The GHG section in the PEIR will discuss the City’s
commitment to reducing GHG emissions in accordance with the GHG reduction
goals of Assembly Bill 32, Senate Bill 32, Senate Bill 375, and Executive Order
S-03-05. We will work with the City to identify General Plan policies or mitigation
measures to minimize potential GHG impacts.
7.4.2 Noise and Vibration
Transportation Noise
PlaceWorks will model existing and General Plan buildout traffic noise levels
using a version of the U.S. Federal Highway Administration (FHWA) Traffic Noise
Prediction Model and develop noise contours based on existing traffic data
and future forecasts. The noise contour map will identify areas along highway
and roadway segments that would be exposed to noise levels above criteria
in the Noise Element. Existing and future noise from rail operations along the
commuter rail line will be characterized using the Federal Transit Administration
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FTA) and the Federal Railroad Administration (FRA) noise models and available
freight operation data.
Stationary Noise
Noise impacts from non-transportation sources will be evaluated qualitatively
based on local noise standards. PlaceWorks will analyze noiseimpacts from non-
transportation sources such as major commercial and industrial uses in terms of
potential impacts to nearby noise-sensitive receptors and the noise limitations
inthe City’s municipal code.
Construction Noise and Vibration
PlaceWorks will provide a qualitative analysis for potential construction impacts
associated with buildout of the General Plan. Future noise and vibration effects
fromconstruction activities will be discussed in terms of accepted standards from
the U.S. Federal Transit Administration (FTA). Feasible mitigation measures will
be identified to minimize noise and vibration impacts associated with buildout
of the General Plan.
7.4.3 Biological Resources
See Task 2.1
7.4.4 Cultural and Paleontological Resources
See Task 2.1
7.4.5Transportation Impact Analysis
Iteris will prepare a CEQA traffic impact analysis (TIA) to evaluate the changes in
land use designationsincorporated into the General Plan update. The results from
the existing conditions report prepared in Task 2 and the traffic model forecasts
prepared in Task 6 will be used to evaluate the impacts of the General Plan
update on the transportation network’s intersections and roadway segments.
The TIA will be included in the appendix of the PEIR. Using key components of
the TIA, Iteris will prepare the traffic/circulation section of the PEIR.
For the purposes of this analysis, it is assumed that forecasts will be developed for
either horizon year 2040 or 2045. Intersection-level LOS analysis will be prepared
for the “No Build” and “Build” (proposed General Plan Update) scenarios in the
horizon year during a.m. and p.m. peak hour conditions. Horizon year roadway
segment analysis for each scenario will be based on daily traffic volumes and
capacity. Any locations forecast to be significantly impacted by additional traffic
resulting from the project will be determined. In addition, Iteris will evaluate the
VMT impacts of the GPU utilizing the VCTC model approach described earlier.
VMT per capita will be compared to the No Build VMT per capita as well as
the regional average VMT per capita for impact level determination. Feasible
mitigation measures will be identified in order to reduce impacts to a level
considered less than significant.
7.4.6 Water Quality and Infrastructure
Upon receipt of the preferred proposed land use and maximum buildout
conditions, Fuscoe will evaluate the impacts on the drainage, water quality,
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water, and sewer systems. Based on locally accepted generation factors, Fuscoe
will calculate changes in water and sewer demands over existing conditions and
current General Plan buildout conditions. Fuscoe will coordinate with Public
Works/Utilities Department staff in the City and County to determine necessary
infrastructure improvements to support the future land uses. Fuscoe will
summarize thefindings and provide impact analyses for all thresholds related to
hydrology, water quality, water, and sewer. Analysis will include specific focus on
the Downtown High Street.
Fuscoe will assist with identifying sustainable solutions for proposed areas of
adaptive reuse of vacant and underutilized commercial space, including a mixed-
use development program with multibenefit water quality and quantity features.
Water quality features will ensure that parks, public areas, and landscaping are
clean and free of trash/other debris.
Fuscoe will provide technical responses to comments on the screencheck PEIR
from City staff and comments on the draft PEIR as needed, attending meetings
and participating in conference calls with City staff and team members to work
through technical issues.
7.5 Screencheck Draft PEIR
The PlaceWorks team will prepare a PEIR that has broad applicability as a CEQA
review tool in the City of Moorpark. Per Section 15168 of the CEQA Guidelines,
a Program EIR is a broad assessment of a series of related actions as if they were
a single project. This type of EIR allows for a more thorough analysis of effects
and alternatives, and it will allow the City of Moorpark to consider broad policy
alternatives and programwide mitigation measures early in the General Plan
update process.
Using the City-approved Project Description, PlaceWorks will prepare a PEIR
that documents existing conditions, potential project impacts and mitigation
measures, and the resulting level of significance for potential impacts under
relevant CEQA categories. Similarly, environmental issues for which it was
shown that the project would have no significant impact on the basis of
existing documentation and regulation will not be analyzed. Considering the
lack of significant mineral resources in Moorpark, it is anticipated that analysis
of mineral resources will be “scoped out” in Chapter 8 of the Draft PEIR. The
existing conditions and regulatory framework information from Task 2 will form
the basis for the environmental setting for the topic areas that were addressed
inthat task.
In keeping with the requirements of CEQA, the PEIR will include detailed analyses
to determine the environmental impacts for the following resource categories:
Aesthetics
The aesthetics analysis will review the Draft General Plan land use map and policies
and programs that may impact scenic vistas and other resources, such as views
of the coast. This section will describe existing visual resources within Moorpark,
including descriptions of scenic views and corridors within and adjacent to the
City, as defined in the General Plan update, the State Scenic Highways Program,
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and other documents. Based on the aesthetic resource significance criteria,
PlaceWorks will assess potential significant aesthetic impacts, including impacts
on scenic views and corridors, the visual character of Moorpark, and light and
glare.
Agriculture and Forestry Resources
PlaceWorks will evaluate the General Plan update’s potential impacts on
agriculture and forestry resources in Moorpark.
Air Quality
See Task 7.4, Technical Reports. This taskincludes review of the airquality section
by the project manager.
Biological Resources
See Task 7.4, Technical Reports. This task includes incorporation of the technical
study prepared by ECORP into the biological resources section of the PEIR.
Cultural Resources
See Task 7.4, Technical Reports. This task includes incorporation of the technical
study prepared by ECORP into the cultural resources section of the PEIR.
Energy
PlaceWorks will incorporate existing energy demand provided by Southern
California Edison and the Southern California Gas Company for the City’s
communitywide GHG emissions inventory (see Task 8.1). PlaceWorks will estimate
future demand for energy (electricity and natural gas) using the information
provided by SCE and SoCalGas. PlaceWorks will describe the potential for
buildout of the General Plan to impact energy through wasteful or inefficient use
of energy resources, in accordance with CEQA Guidelines Appendix F.
Geology and Soils
The PEIR will provide an overview of current geologic, soil, and seismic conditions
throughout the City that is based on clearly articulated research, along with a
description and evaluation of the relevant regulatory framework. The geology and
soils analysis will evaluate the potential for General Plan update implementation
to result in significant direct and/or indirect environmental impacts relates to
geology, soils, and seismicity, as well as paleontology.
This analysis will employ a variety of data sources, such as geologic and soil maps,
investigations, and studies published by the California Geological Survey, the US
Geological Survey, and the US Department of Agriculture’s Natural Resources
Conservation Service; available geotechnical studies within the plan area;
and seismic and geologic hazard maps and studies prepared by the California
Geological Survey, the California Office of Emergency Services, and the Northern
California Earthquake Data Center. In addition, PlaceWorks’ technical specialists,
including a state-licensed geologist with more than 30 years of relevant
experience, will review information related to geology, soils, and seismicity and
incorporate that data into the PEIR. PlaceWorks will incorporate the findings
from ECORPs’ paleontological report into the PEIR.
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Hazards and Hazardous Materials
The EIR will describe existing conditions and the regulatory framework relating
to hazards and hazardous materials in Moorpark. The evaluation will consider
environmental hazards associated with hazardous materials, hazardous waste
disposal, emergency preparedness, and wildland fire. This research will include
a database search of properties in the plan area that use, store, or transport
hazardous waste or materials. The PEIR additionally will present a significance
threshold analysis of identified hazards. Redevelopment of certain propertiesin
the plan area may require removal and/or remediation of hazardous materials.
The environmental analysis, therefore, will also describe the requirements for
redevelopment on these parcels inthe event that hazards or hazardous materials
are uncovered.
Hydrology and Water Quality
See Task 7.4, Technical Reports. This task includes incorporation of the technical
study prepared by Fuscoe into the hydrology and water quality section of the
PEIR.
Land Use and Planning
PlaceWorks will evaluate impacts related to physical divisions of existing
communities as well as conflicts with applicable land use plans, policies, and
regulations that are intended to avoid or mitigate an environmental effect, such
those established in the Ventura County General Plan and Southern California
Association of Governments’ (SCAG) 2016–2040 Regional Transportation Plan/
Sustainable Communities Strategy.
Mineral Resources
PlaceWorks will evaluate the General Plan update’s potential impacts on mineral
resources in Moorpark. In the likely event that the update would not affect
mineral resources, this topic will be scoped out of the PEIR, and reasons for this
determination will be explained in Chapter 8 of the PEIR.
Noise
See Task 7.4, Technical Reports. This task includes review of the noise section by
the project manager.
Population and Housing
PlaceWorks will evaluate the potential for displacement of people or housing
and for substantial population growth that could result from buildout and
implementation of the General Plan. The environmental setting will incorporate
the population and demographics information from Tasks 2.1 and 6.3 and will
include a description of the City’s Regional Housing Needs Assessment for the
2021-2019 Housing Element. Our analysis will consider consistency with the
community-articulated goals, policies, and programs of the updated General
Plan. Based on thepopulation and housing significance criteria in Appendix G of
the CEQA guidelines, PlaceWorks will analyze potential population and housing
impacts, including local and regional jobs-housing balance.
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Public Services
This section will evaluate potential impacts of General Plan update buildout on
public services in Moorpark, including fire and emergency medical services,
police services, and schools. PlaceWorks will quantify the current and projected
capacities of each public service provider in the City in order to establish baselines
for impact. Using the CEQA public services significance criteria, PlaceWorks will
assess the potential impacts of future, project-related growth on the capacity
and functionality of those service providers. We will contact the following service
providers directly to obtain the most recent statistics for current and future
capacity:
Ventura County Fire Department
Ventura County Sheriff’s Office
Moorpark Unified School District
Moorpark City Library
Recreation
The PEIR will discuss existing recreational facilities and the demand the proposed
General Plan would have on recreational facilities. Demand for parkland and
recreation facilities associated with the potential population will be estimated.
Proposed parks, trails, and any other private or public recreational uses in the
General Plan will be identified, and consistency with applicable parks, trails, or
other recreation plans or programs will be assessed. Satisfaction of parkland
dedication requirements will also be discussed. Mitigation measures willbe
developed if necessary.
Transportation and Traffic
See Task 7.4, Technical Reports. This task includes incorporation of the traffic
study prepared by Iteris into the traffic section of the PEIR.
Tribal Cultural Resources
See Task 7.4, Technical Reports. Analysis in this section will include information
fromthe cultural resources studyprepared by ECORP and the AB 52 Consultation
undertaken by the City. PlaceWorks will prepare all correspondence and assist
the City with the tribal consultation process consistent with requirements
outlined in Assembly Bill 52.
Utilities and Service Systems
Fuscoe Engineering will provide program-level support for preparation of an
infrastructure report in support of the General Plan and EIR, as detailed in Task
7.4. Letters will be sent to the City’s water, wastewater, solid waste, natural gas,
and electricity providers requesting existing and future capacities to determine
whether buildout of the project could be accommodated. PlaceWorks will
incorporate the findingsinto this section of the EIR.
Wildfire
PlaceWorks will incorporate the updated High Fire Hazard Severity Zone maps
that are being developed for the General Plan to analyze potential wildfire
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impacts based on the latest guidance from state agencies, including OPR,
following the wake of the recent wildfires in California.
Alternatives
PlaceWorks will evaluate up to three alternatives to the proposed project, one of
which will be the CEQA-required No Project Alternative. The alternatives will be
based in part on the various land use scenarios the City considers in Task 5 and on
their ability to reduce the environmental impacts of the project. One method for
developing alternatives is to frame them around the City’s guiding principles for
updating the General Plan. For example, a Reduced Per Capita VMT Alternative
may feature higher densities near transit to reduce greenhouse gas emissions, or
an Increased Open Space Alternative could designate a higher proportion of land
as park or open space to connect to the City’s planned ring of open space and
trail system. CEQA Guidelines allow EIR alternatives to be evaluated in less detail
than the proposed project, but they must be defined with sufficient quantifiable
metrics to facilitate comparison. Accordingly, PlaceWorks will use one or more
appropriate metric (e.g., VMT, square miles designated open space) to compare
and differentiate the potential effects of the land use alternatives. Based onthis
analysis, an Environmentally Superior Alternative will be identified (as required
by CEQA).
CEQA-Required Assessment Conclusions
PlaceWorks will prepare the appropriate conclusions to fulfill CEQA requirements
by providing an assessment of unavoidable significant environmental impacts;
significant irreversible environmental changes; relationship between local short-
term uses of the environment and long-term productivity; and effects found not
to be significant.
Deliverable(s):
1 Screencheck EIR including technical appendices (electronic versions in
Word and PDF formats)
7.6 Second Screencheck and Public Draft PEIR
PlaceWorks will incorporateone consolidated set of comments on the Draft PEIR
from City staff to create the second Screencheck Draft PEIR for final review and
approval prior to publication. Comments on the second Screencheck Draft PEIR
will be limited to grammatical, format, and typographical comments. PlaceWorks
assumes 60 hours for addressing comments from City staff on the Screencheck
Draft EIR, preparing the Draft EIR, and publishing the document.
Deliverable(s):
Screencheck Draft PEIR (electronic versions in Word and PDF formats)
Draft PEIR (30 hard copies, 1 unbound reproducible copy, and electronic
versions in Word and PDF formats)
Draft PEIR on CDs (75 for the State Clearinghouse, responsible agencies,
and surrounding jurisdictions)
Distribution of the Draft PEIR via certifiedmail
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7.7 Notice of Completion and Notice of Availability
PlaceWorks will be responsible for delivery of the Draft PEIR, Notice of Availability
NOA), and Notice of Completion (NOC) to the State Clearinghouse and
responsible agencies. We assume the City staff will publish and locally distribute
the NOA.
Deliverable(s):
1 hard copy of the NOC, 15 hard copies of the NOA and Executive Summary,
15 compact discs (CDs) with the complete EIR and technical appendices
attached to the State Clearinghouse
60 hard copies fordistribution with PEIR on CD to responsible agencies
7.8 Final PEIR and Mitigation Monitoring and Reporting Program
Immediately following the completion of the 45-day public review period,
PlaceWorks will discuss with City staff any comments received during the public
review period and the approach to responding to the comments. PlaceWorks
will incorporate public and/or agency comments received on the Draft EIR and
the responses to these comments, as appropriate, into the Final EIR document.
Other members of the consulting team will also participate as needed. The
project budget includes up to 60 hours for PlaceWorks to respond to comments,
which is commensurate with the anticipated level of effort. (Reanalysis is not
included in this scope of services.)
Concurrent with the preparation of the Final PEIR, a Mitigation Monitoring
and Reporting Program (MMRP) will be assembled by the PlaceWorks team,
working in close collaboration with the City to ensure that procedures are put
in place so that the EIR mitigation measures are carried out in an appropriate,
timely, and verifiable manner. The MMRP, shown in tabular form, will identify
responsibility for implementing and monitoring each mitigation measure, along
with monitoring triggers and reporting frequencies. The MMRP will be submitted
as a draft document to the City and revised for publication with the Final PEIR.
7.9 Findings of Fact and Statement of Overriding Considerations
PlaceWorks will prepare the Findings of Fact (FOF) forthe resolutions on the PEIR,
and in the event that significant and unavoidable impacts are disclosed in the
Findings, PlaceWorks will prepare the Statement of Overriding Considerations
SOC) necessary to support certification of the PEIR. PlaceWorks will prepare
draft and final documents, pending City staff review and comment.
Deliverable(s):
1 Screencheck FOF/SOC and 1 Draft FOF/SOC for City review and comment;
both in Word format
7.10 CEQA Clearance for Housing Element (Optional Task)
If preparation of the Housing Element precedes the General Plan Update,
PlaceWorks can prepare an initial study leading to a negative declaration (IS/ND).
We will use the revised checklist from the 2019 CEQA Guidelines unless there is
another format required by the City.
I have been thoroughly
satisfied with their
environmental work on all
projects which we have been
jointly involved and appreciate
their professionalism and
thoughtful guidance on complex
issues. Their commitment to
the City is reflected in their
quality of work, timely response
and customized solutions to
our challenges, and overall
responsiveness.”
Barry Curtis, City of Costa Mesa
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For this scope it is assumed that the analysis will be programmatic in nature like
that of a General Plan EIR, with minimal need for technical analysis. If site-specific
evaluation of one or more sites is needed, resulting in technical studies (e.g., to
allow by-right development), the scope and budget will need to be amended
to meet the needs of the site. PlaceWorks will make maximum use of existing
information from the City and other local or regional governmental agencies.
We will also use information from the multi-jurisdiction hazard mitigationplan
and safety element to inform the analysis in the initial study. Although we do
not anticipate any significant impacts that would need mitigation measure(s),
if needed we will craft mitigation measures based on previous City approvalsor
industry best practices.
PlaceWorks will prepare an administrative draft of the IS/ND, Noticeof
Completion, and notice of intent to adopt for publication for review by the City.
Our scope includes responding to one round of comments. PlaceWorks will
prepare the public draft IS/ND in Adobe PDF suitable for posting on the City’s
website. Three printed copies of the IS/ND will be provided for placement at the
planning counter, library, and project file. PlaceWorks will distribute the requisite
copies to the California State Clearinghouse, along with the Notice of Completion
and e-file form required by the state. Our scope assumes that the City will publish
the notice of intent to adopt in the local paper.
Following the end of the 30-day public review period, PlaceWorks will provide
draft responses to comments for the City to consider. The scope assumes a very
small number of comments consistent with a policy-level document. PlaceWorks
will provide an administrative draft of the responses and create a public finalIS/
ND for consideration by the Commission and Council in adopting the Housing
Element. PlaceWorks will provide a written summary of the environmental
process for use in the staff report.
PlaceWorks assumes two in-person meetings to review the comments on
the administrative drafts and final IS/ND. Two additional conference callsare
included to discuss issues that may arise during preparation of the IS/ND, and to
report on status of the project. PlaceWorks will attend both the Commission and
Council meetings where the element will be considered to answer any questions
regarding the environmental analysis.
PlaceWorks will complete the administrative draft IS/ND within 3 weeks of
authorization to proceed, and the public draft within 1 week of receipt of all
comments on the administrative draft. The administrative final IS/ND willbe
completed within 2 weeks of receipt of all public comments, and the public final
IS/ND completed within 1 week of receipt of comments on the administrative
draft.
Deliverable(s):
Initial Study, Notice of Intent to Adopt a Negative Declaration, or other
CEQA determinations as applicable, Response to Comments, Mitigation
Measures, Mitigation Monitoring Program, and Notice of Completionto
be filed with the County Clerk.
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TASK 8. PUBLIC HEARINGS AND ADOPTION
9.1 Public Hearings
Formal hearings with the Planning Commission and City Council will be held to
adopt the updated General Plan and certify the Program EIR. The PlaceWorks
team will participate in two public hearings each with both the Planning
Commission and City Council (total of four hearings). We will work with City staff
to develop content for their staff reports and prepare PowerPoint presentations.
At the hearings, we will be available for presentations and responding to
comments received. This task includes preparation for the hearings (PowerPoint
shows, presentation boards, and collateral materials) and attendance by up to
four staff members from the PlaceWorks team.
Deliverable(s):
PowerPoint presentations
Attendance at up to 4 Public Hearings (2 each at Planning Commission and
City Council)
TASK 9. ADOPTED AND CERTIFIED DOCUMENTS
On adoption of the updated General Plan and certification of the Final Program EIR,
PlaceWorks will revise the draft documents incorporating any changes approved
by the City Council. This will include revised files for printed reproduction and
interactive online access and use.
TASK 10. UPDATE TO THE ZONING CODE (OPTIONAL)
As an option of the work program, PlaceWorks will update the City’s Zoning Code
to provide consistency with the updated General Plan Land Use and Housing
Elements. Work tasks are described as follows:
10.1 Project Initiation
PlaceWorks will conduct study sessions early in the process to introduce the
public to the Zoning Code and Zoning Map Update. We suggest holding all study
sessions with the Planning Commission, or with a committee comprised of
council and commission members who could preside at the workshops. Unlike a
general planupdate, code changes are very technical and therefore benefit from
close review by the Council and Commission. At this study session we will walk
everyone through the Zoning Code Update scope and receive preliminary input
on key issues for the project. PlaceWorks will compile notes from attendees and
comments raised during the study session into a single summary memorandum
for review by the project team.
10.2 Background Document Review
We will review the existing Zoning Code, Signage Ordinance, and Subdivision
Ordinance and evaluate their consistency with the updated General Plan.
Required changes in maps, text, and/or procedures will be reviewed and
confirmed with City staff.
Task 8. Goals
Clear adoption process for
the updated General Plan
Final adopted General Plan
Certified Program EIR
Task 8. Outreach
Public Hearings
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10.3 Draft Zoning Code Sections
PlaceWorks will prepare draft sections for City staff review to address the changes
identified in the preceding task. We will do the heavy lifting, but this will remain
a highly collaborative effort. It is important that staff at all levels knows what
changes are beingproposed and where familiar sections may be revised. We also
like staff to make suggestions on what additional regulatory guidance wouldbe
helpful to the public. Ultimately, a counter planner must explain some provision
of the code to a member of the public or developer—it is important to us that
thesection be easy to locate, easy to read, and easy to understand.
We will prepare an administrative draft of the Zoning Code sections for review
and comment by City staff. We will then prepare a public review draft of the
Zoning Code for public review and comment. We anticipate that the Zoning Code
will include the main sections described here.
Zoning Map and Districts
We have found it helpful to prepare a draft zoning map as an early item for City
staff review. Based on our experience from previous development zoning code
updates, basic foundational GIS work would include setting up the base map
template, reviewing the data, and highlighting parcels that are inconsistent
with the General Plan. Secondary tasks would include drafting changes at the
parcel level, providing review materials and mapping, delivery of final data,
and an updated zoning map. Preparing the zoning map early provides City staff
with adequate time to review the draft map, ensure its accuracy, and request
revisions.
We propose that the new zoning map become an online resource for City staff
and the public. Areas of change can also be highlighted on the map. The creation
of an online mapping application will augment parcel zoning review by City staff
and obtain community input. Staff training will be provided that will include an
overview of data access and functionality of the online mapping application. This
training can be provided on-site and include an instructor-led, four-hour training
session, or it can be web-based so that staff can review the training at their own
pace.
In addition to the map, we will prepare purpose statements for each of the
zoning districts and identify basic development standards, such as maximum
dwelling units per acre and floor area ratios.
Land Use Regulations
Land use regulations specify the activities permitted within each zoning district
in the City. For each zoning district we will identify permitted, conditionally
permitted, and prohibited uses. We anticipate that existing land use regulations
will generally be carried forward into the updated zoning code. Land use
regulations will employ up-to-date terminology reflecting recent changesin
state law. To the extent possible, regulations will apply to land use categories
rather than individual land use types. As part of this subtask we will develop
a preliminary list of uses requiring special standards and regulations, and
definitions for all land use categories.
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Project Scope
Development Standards
Development standards establish the permitted “building envelope” for
development in each zoning district. We will revise andprepare new development
standards for the residential and nonresidential zoning districts where necessary
to reflect General Plan designations and policies. Development standards for
existing zoning districts will be discussed to determine which should be carried
forward into the updated Zoning Code and which should be modified.
A key goal of the Zoning Code update is creation of a new mixed-use zone to
implement the mixed-use designations in the General Plan. Should the mixed-
use areas vary intheir design focus, the new mixed-use zone will need to provide
a consistent process to be followed, incentives for meeting key objectives, and
design criteria that reflect City expectations.
For ease of use, development standards will be shown in tables to the maximum
extent possible, and diagrams and illustrations will be used to clarify more
detailed standards. Development standards will be informed by our expertise in
urban design and development regulations.
Supplemental Standards and Regulations
Zoning codes need to address a multitude of issues beyond basic land use
regulations and development standards. Today’s zoning codes address topics as
diverse as telecommunication facility regulations, sensitive habitat protection,
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112 CITY OF MOORPARK | COMPREHENSIVE GENERAL PLAN UPDATE AND PROGRAM ENVIRONMENTAL IMPACT REPORT
Project Scope
and historic preservation. We will revise appropriate sections that may be
affected by updated General Plan policies. These provisions will reflect recent
changes in state andfederal law. All supplemental standards will be clearly cross-
referenced in the land use regulation tables.
Permit and Administrative Provisions
A key goal will be crafting an updated Zoning Code that is easy to use for
applicants, City staff, City officials, and the public. Because updated General
Plan policies may suggest expedited development review and entitlement
procedures, particularly the Housing and Economic Development elements,
we will review and modify the code’s permitting and administration provisions
accordingly. These may address decision-making authorities (e. g., City Council,
Planning Commission, Planning Director, other planners), permit review and
approval process, public hearings and noticing, appeals, and procedures. We will
work closely with City staff to review and improve the existing process, and the
code provisions will be customized for the City of Moorpark.
10.4 Graphics and Illustrations
An effective and user-friendly Zoning Code needs to include graphics and
illustrations that clarify the meaning and intent of standards and regulations.
During City staff review of the administrative draft Zoning Code, we will prepare
graphics and illustrations to be inserted into the public review draft.
10.5 Study Session: Special Topics
During the preparation of the draft Zoning Code sections, questions will arise
that warrant early public input. We have found it helpful to hold a study session
to discuss these questions prior to the completion of the draft code. This will
allow us to receive input on specific issues and to potentially diffuse associated
controversy. A study session to discuss “hot button” items allows for a smoother
public review and adoption process. Following this workshop, we will incorporate
feedback into the preparation of the public review draft code.
10.6 Environmental Compliance
We will prepare the CEQA document for the Zoning Code Update based on
the certified EIR prepared for the General Plan update. We anticipate that
an addendum to the EIR, following the provisions of Section 15164 of CEQA
Guidelines, will be the appropriate environmental document. The addendum
will be prepared and circulated with the public review draft of the Zoning Code.
10.7 Public Review Draft Zoning Code
Following the study session, we will prepare a revised Draft Zoning Code for public
review and comment. The code will be complete, including all illustrations and
maps, and will form the project description for the environmental assessment.
Like the General Plan update effort, this scope and budget assumes that the City
will assist with any necessary translation of public notices. Rather than createa
separate website, we recommend that the Draft Zoning Code be hosted on the
City’s website. This will encourage residents to visit the site for information.
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113PROPOSALFORSERVICES | PLACEWORKS
Project Scope
10.8 Public Hearings
PlaceWorks will participate in two Planning Commission and one City Council
hearings on the draft code. We will attend additional meetings if requested ona
time-and-materials basis.
10.9 Final Zoning Code
Following Planning Commission and City Council hearings, we will prepare
revisions to the ordinance to incorporate changes requested by the Commission
and Council. We will deliver to City staff one hard copy and one electronic copy
of the final code.
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PROJECT SCHEDULE
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117PROPOSALFORSERVICES | PLACEWORKS
Project Schedule
As shown in the schedule, we anticipate that the comprehensive update of the
General Plan and PEIR can be completed in two and one half years. The schedule
for completion and adoption of the Housing Element is accelerated to enable
the City to comply with HCD’s October 15, 2021 deadline. This will necessitate
prioritizing the preparation of the updated land use plan designating properties
for the development of housing. On completion of the Public Outreach and
Engagement Plan (Task 3.2), we will revisit the schedule and adjust as necessary
to reflect the specific activities incorporated in the Plan.
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119PROPOSALFORSERVICES | PLACEWORKS
Project Schedule
2020 2021 2022
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JULY AUG SEP OCT
TASKS
TASK 1. PROJECT FOUNDATION, INITIATION, AND PRELIMINARY COORDINATION
1.1 Kick-Off Meeting with City Staff
1.2-1.4 Ongoing Coordination and Meetings
1.5 Meetings with City Council Members
1.6 Document Templates and Base Maps
1.7 Data Gathering and Review
TASK 2. EXISTING CONDITIONS BACKGROUND REPORT
2.1 Data Compilation and Analysis
2.2 Existing Conditions Report
2.3 Community Snapshot
2.4 Review Findings with PC and City Council
2.5 Review Findings with the Community
TASK 3. PUBLIC OUTREACH STRATEGY
3.1 Community Attitudes Survey C
3.2 Public Outreach and Engagement Program
3.3 Project Branding
3.6 Advisory Committee (assume 14 meetings)
3.7 Citywide Workshops (assume 6 workshops)
3.4, 3.8-3.10 Website, pop-ups, social media, schools and youth
TASK 4. A FRAMEWORK FOR PLANNING: A SHARED VISION FOR MOORPARK’S FUTURE
4.1 Public Visioning Events
4.2 Draft Vision Statement and Guiding Principles
4.3 Review Preliminary Vision Statement
4.4 Planning Commission and City Council Review
4.5 Final Vision Statement and Guiding Principles
TASK 5. LAND USE ALTERNATIVES
5.1 Confirm Areas of Conservation and Change C
5.2 Focused Area Land Use Concepts
5.3 Evaluate Comparative Impacts of Plan Alternatives
5.4 Land Use Alternatives Report
5.5 Review Land Use Alternatives
5.6 Select Preferred Land Use Plan
5.7 Land Use Input for Housing Element
Technical Task Work Product Workshops, Meetings, and Hearings
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PROJECT SCHEDULE
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121PROPOSALFORSERVICES | PLACEWORKS
Project Schedule
PROJECT SCHEDULE (CONTINUED)
2020 2021 2022
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JULY AUG SEP OCT
TASKS
TASK 6. PREPARE DRAFT COMPREHENSIVE PLAN
6.1 General Plan Format C
6.2 General Plan Writing Guide
6.3 Administrative Draft Goals and Policies
6.3.5 Housing Element Draft
6.3.5 Housing Element HCD Review
6.3.5 Housing Element Final
6.4 Administrative Draft Implementation Programs
6.5 Review Updated General Plan
6.6 Final Draft Updated General Plan
TASK 8. PROGRAM ENVIRONMENTAL IMPACT REPORT
7.1 Notice of Preparation C
7.2 Tribal Consultation
7.3 Scoping Meeting
7.4 Impact Technical Reports
7.5 Screencheck Draft PEIR
7.6 Second Screencheck and Public Draft PEIR
7.7 Notice of Completion and Notice of Availability
7.8 Final PEIR and Mitigation Monitoring & Reporting
7.9 Findings of Fact and Statement of Overriding Considerations
7.10 CEQA Clearance for Housing Element (optional)
TASK 8. PUBLIC HEARINGS AND ADOPTION
8.1 Public Hearings (exceptHousing Element)
Housing Element Public Hearings
TASK 9. ADOPTED AND CERTIFIED DOCUMENTS
9.1 Adopted and Certified Documents
TASK 10. ZONING CODE UPDATE (OPTIONAL)
10.1 - 10.9 Update Zoning Code
Technical Task Work Product Workshops, Meetings, and Hearings
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281
246
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ATTACHMENT 3248
Moorpark Budget Augment Request - billings through
December 2021
(submitted 03/04/22)
Task Task Budget Invoiced to
Date
Remaining %
Complete
Estimated
Shortfall
Comments on
Billings to
date
Notes on Proposed Scope and Budget Revisions
1.Project Foundation Initiation and Preliminary Coordination
1.1 Kick-off Meeting and City
Tour
$6,968 $11,057 -$4,089 159% complete, over
budget
The costs for this overage will be addressed through equivalent reductions to the costs for other Task 1 subtasks. The total budget for Task 1 will not exceed
the original Task budget ($171,119) plus the requested augment ($104,971), which
equals $276,090.
1.2-1.5 Project Management
and Coordination Meetings
$150,045 $163,216 -$13,171 109% $99,971 In progress,
underfunded
Project Management and Tracking System
PlaceWorks will prepare a project management plan providing a detailed schedule of tasks, deliverables, and responsibilities; a system to track, monitor, and
report performance; protocols for submittal and review of work products; and formats for submittal of invoices to the City. Tasks will be assigned to staff
weekly, progress reported monthly, and schedule reviewed periodically and updated as necessary.
The project schedule will define the sequence and critical paths for performance of work tasks, including document submittal deadlines to the City, City staff
review periods, and the time frame for revision of draft documents in response to comments from staff. It will also establish the schedule for the public
engagement activities and Planning Commission and City Council study sessions and public hearings.
We will use Smartsheet, a web-based management tool that we can share with our clients and that we have successfully used on multiple planning projects.
Smartsheet is extremely easy to use and helps monitor and communicate task status, schedules, and meeting documentation. It has a versatile calendar
function, electronic files can be uploaded and tagged, and all data can be printed in PDF format.
Additional budget of $65,800 will cover project management and tracking for the reminaing 14 months of the project (8 more months than originally
planned), including monthly invoicing and progress reports, quarterly budget summaries and schedule updates. Projected costs also include responding to
inquiries from City staff by email, project team coordination and topic-specific coordination calls with City staff as needed. Budget augment will also cover
overages related to inefficiencies in virtual management and coordination caused by the pandemic.
Coordination Meetings with City Staff
PlaceWorks will participate in bi-weekly coordination meetings or telephone conferences with City staff. These will be scheduled as standing meetings, which
may be canceled at the direction of the City if there are no substantive items for discussion. We will prepare a meeting agenda in consultation with the City
and summarize meeting outcomes in a memorandum.
Additional budget of $21,000 will cover 28 bi-weekly management meetings with City staff for the remaining 14 months of the project (8 more months than
originally planned).
1.6 Document Templates
and Base Maps
$5,080 $7,557 -$2,477 149% $5,000 In progress,
underfunded
PlaceWorks will develop a design template for digital files and hard-copy reproduction of working memoranda and studies and GIS mapping products to
ensure a consistent image and quality for the project. This will address such items as layout, fonts, order of headings, photographs and illustrations, and use
of infographics. We will provide the City with example layouts, develop a mock-up of the preferred design, and create final templates.
We will prepare an accurate parcel-level base map for the recording of baseline data, alternative and preferred land use designations, and other
geographically relevant information. At a minimum it will depict City boundaries, streets and circulation systems, and parcels and can be used as an overlay
on an aerial photograph. The transferable base map will be developed in both an electronic and physical format. The electronic base map will be developed
as an Esri-compliant file geodatabase and based on the file schema agreed upon by the City.
For all GIS-related analysis and map exhibit work products, PlaceWorks uses ArcMap 10.3.1. During this phase, the project team will work with City staff to
establish data transfer protocols, data format parameters, database schemas, and metadata formats. Additional budget will cover acquisition, intergration
and spot checking of parcel-level data on residential units and non-residential building square footage needed to correct inaccuracies in the parcel-level data
included in the GIS data provided by City staff.
1.7 Data Gathering and
Review
$9,027 $7,968 $1,059 88% on budget
Total $171,119 $189,797 -$18,677 111% $104,971
ATTACHMENT 4
249
2. Existing Conditions Background Report
2.1 Data Compilation and
Analysis
$255,158 $230,801 $24,357 90% Remaining
budget being
held for
subconsultant
EIR work
2.2 Existing Conditions
Report
$20,675 $24,327 $ (3,652) 118% completed
2.3 Community Snapshot $8,761 $11,170 $ (2,409) 128% completed
2.4 Review Findings with PC
and City Council
$6,059 $ 6,059 0% completed,
surplus budget
reallocated to
2.2 and 2.3
Total $ 290,653 $266,298 $ 24,355 92% $0
3. Public Outreach Strategy
3 Public Outreach Strategy $291,373 $399,484 -$108,111 137% $208,111 In progress,
underfunded
Strong and meaningful community involvement in the process will be critical to the successful adoption and ongoing
implementation of the updated General Plan. The tradition of public involvement in Moorpark echoes our experience in other
communities, where some segments of the community actively engage in addressing specific projects and issues, while other
voices are invisible and not typically heard in the community, particularly public meetings. It will take creativity and innovation to
engage all facets of the community. This section, along with the meetings listed throughout the scope, presents a list of possible
approaches and methods for a successful outreach strategy. As an initial phase of the project, we will seek input from the
community regarding activities that resonate as the most effective in generating interest and participation, and in particular attract
those not traditionally participating in local planning discussions. Based on this input, we will work with City staff to prioritize,
select, and develop a comprehensive program of specific outreach and engagement activities. Our proposed budget estimates the
costs for an assumed “core” program of activities and lists the costs of individual options should the City decide to pursue these.
Budget request would cover overages incurred to date due to unforeseen costs of implementing a virtual outreach strategy
required by the pandemic. Overages include costs for integrating new outreach technology, supplemental staff costs associated
with administration of virtual outreach, and costs to duplicate activities and resources for both virtual and in-person engagement.
Augmented budget would cover a total of 17 GPAC meetings, which is three more than originally proposed. Reflects budget of $5k
per GPAC meeting (6 remaining) and $20k per workshop (2 remaining). Budget also includes $12,000 for website maintenance,
$6,000 for collateral materials and $12,000 for surveys and pop-ups.
Total $291,373 $399,484 -$108,111 137% $208,111
4. A Framework for Planning: Vision for the Future
4.2 Draft Vision Statement and
Guiding Principles
$12,424 $12,397 $27 100% completed, on
budget
4.3 Review Preliminary Vision
Statement
$3,988 $3,924 $64 98% completed, on
budget
4.4 Planning Commission and City $5,967 $5,975 -$8 100% completed, on
250
Council Review budget
4.5 Final Vision Statement and
Guiding Principles
$2,234 $2,264 -$30 101% completed, on
budget
Total $24,613 $24,560 $53 100% $0
5. A Framework for Planning: Land Use Alternatives
5.1 Confirm Areas of Conservation
and Change
$10,200 $10,070 $130 99% completed, on
budget
5.2 Focused Area Land Use Concepts $39,831 $39,791 $40 100% Completed under
budget.
$13,000
under budget
utilized for
analysis and
presentation on
approved
projects with
DAs and city
boundary/SOI
research
5.3 Evaluate Comparative Impacts of
Plan
Alternatives
$86,090 $67,649 $18,441 79% completed,
awaiting
subconsulta
nt billing
5.4 Land Use Alternatives Report $16,922 $16,937 -$15 100% completed, on
budget
5.5 Review Land Use Alternatives $7,976 $3,205 $4,771 40% on budget
5.6 Select Preferred Land Use Plan $9,894 $1,513 $8,381 15% on budget
Total $170,913 $139,167 $31,747 81% $0
6. Prepare Draft Comprehensive Plan
6.1 General Plan Format $3,519 $3,519 0% on budget
6.2 General Plan Writing Guide $2,387 $2,387 0% on budget
6.3 Administrative Draft Goals and
Policies
$206,170 $63,990 $142,181 31% $34,000 in progress,
underfunded
PlaceWorks will prepare the 2021–2029 Housing Element. This will involve updating goals, policies, programs, and quantified
objectives (pursuant to Government Code Sections 65583 et seq. and recent changes to state law) to address identified housing
needs and constraints based on the effectiveness and continued appropriateness of existing programs, information received
through public outreach, the analysis of constraints, and findings from the needs assessment. Programs will describe specific steps
for implementation and will identify a time frame and responsible department.
Additional budget required to meet expansive HCD requirements for Fair Housing analysis implemented subsequent to project
initiation and participation in additional fair housing stakeholder interviews. Additional funds are requested in anticipation of a
more extensive review and revision process with HCD, based on recent experience with other 6th Cycle housing element reviews.
6.4 Administrative Draft
Implementation
Programs
$9,665 $9,665 0% on budget
6.5 Review Updated General Plan $7,864 $7,864 0% on budget
6.6 Final Draft Updated General Plan $12,393 $12,393 0% on budget
Total $241,998 $63,990 $178,008 26% $34,000
7. Program Environmental Impact Report
251
7.1 Notice of Preparation $7,997 $7,997 0% on budget
7.2 Tribal Consultation $13,622 $13,622 0% on budget
7.3 Scoping Meeting $5,059 $5,059 0% on budget
7.4 Technical Reports $52,602 $18,267 $34,335 35% on budget
7.5 Screencheck Draft PEIR $145,666 $15,342 $130,324 11% on budget
7.6 Second Screencheck and Public
Draft PEIR
$8,400 $8,400 0% on budget
7.7 Notice of Completion and
Availability
$1,387 $1,387 0% on budget
7.8 Final PEIR and MMRP $17,025 $17,025 0% on budget
7.9 Findings of Fact and Statement
of Overriding
Considerations
$8,262 $8,262 0% on budget
7.10 CEQA Clearance for Housing
Element -
Categorical Exemption
$1,000 $1,000 0% on budget
Total 261,019 33,609.03 227,410.97 13% $0
8. Public Hearings and Adoption
8.1 Public Hearings $36,577 $2,674 $33,904 7% $17,500 In progress,
underfunded
Formal hearings with the Planning Commission and City Council will be held to adopt the updated General Plan and certify the Program EIR. The PlaceWorks
team will participate in two public hearings each with both the Planning Commission and City Council (total of four hearings). We will work with City staff to
develop content for their staff reports and prepare PowerPoint presentations. At the hearings, we will be available for presentations and responding to comments
received. This task includes preparation for the hearings (PowerPoint shows, presentation boards, and collateral materials) and attendance by up to four staff
members from the PlaceWorks team.
Additional budget requested for preparation of staff report and presentation materials for, and participation in, additional updates to City Council that occured
prior to January 2022. Additional budget also covers preparation of staff report and presentation materials for, and participation in, Planning Commission and
City Council hearings on draft Housing Element and proposed Land Use Plan held in January and February 2022.
Total $36,577 $2,674 $33,904 7% $17,500
9. Adopted and Certified Documents
9.1 Adopted and Certified
Documents
$7,670 $0 $7,670 0% on budget
Total $7,670 $0 $7,670 0% $0
10 Update to the Zoning Code (Optional)
Update to the Zoning Code $32,365 $0 $32,365 0% $3,237 on budget Contingency for review and integration of Zoning Code updates unrelated to General Plan project made by City staff
Total $32,365 $0 $32,365 0% $3,237
X. Reimbursables
X. Reimbursables $41,512 $18,258 $23,254 44% $6,842 In progress,
underfunded
Budget request covers subscription costs for Social Pinpoint virtual engagement tool, which was utilized for facilitating public outreach program during pandemic
Total $41,512 $18,258 $23,254 44% $6,842
Total
Total $1,569,812 $1,137,837 $431,975 72% $374,661
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ATTACHMENT 5
AMENDMENT NO. 1
PROFESSIONAL SERVICES AGREEMENT BETWEEN
THE CITY OF MOORPARK AND PLACEWORKS, INC.
FOR DEVELOPMENT OF A COMPREHENSIVE UPDATE TO THE GENERAL PLAN
This Amendment No. 1 to the Agreement, between the City of Moorpark, a
municipal corporation (“City”) and PlaceWorks, Incorporated, A California S-Corporation
(“Consultant”) for development of a comprehensive update to the General Plan
(“Agreement”), is made and entered into on this __ day of ____________, 2022.
RECITALS
WHEREAS, on February 20, 2020, the City and Consultant entered into an
Agreement development of a comprehensive update to the General Plan and
associated Program Environmental Impact Report;
WHEREAS, the Consultant has submitted to the City a Revised Budget on March
4, 2022, which is attached hereto as Exhibit A;
WHEREAS, the City and Consultant now desire to amend the Agreement to
increase the compensation for services to be performed by the Consultant by $374,661,
increasing the total contract value from $1,569,812.00 to $1,944,473.00, and document
said agreement to amend by jointly approving Amendment No. 1 to the Agreement; and
WHEREAS, the City and Consultant now jointly desire to amend the Agreement
to modify the Scope of Services and Payment sections of the Agreement.
NOW, THEREFORE, it is mutually agreed by and between the City and the
Consultants to the Agreement as follows:
I. Section 2, SCOPE OF SERVICES, is amended by replacing the third paragraph in its
entirety as follows:
“Compensation for the services to be performed by Consultant shall
be in accordance with Exhibit C. Compensation shall not exceed the rates or
total contract value 1,944,473.00, as stated in Exhibit B, without a written
Amendment to the Agreement executed by both parties. Payment by City to
Consultant shall be in accordance with the provisions of this Agreement.
II. Section 5, PAYMENT, is amended by replacing the second paragraph in its entirety
as follows:
“The City agrees to pay Consultant monthly, in accordance with the
payment rates and terms and the schedule of payment as set forth in Exhibit
A, based upon actual time spent on the above tasks. This amount shall not
exceed $1,944,473.00 for the total term of the Agreement unless additional
payment is approved as provided in this Agreement.”
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PlaceWorks, Incorporated Page 2 of 7
AUTHORITY TO EXECUTE
The person or persons executing this Agreement on behalf of the Consultant
warrants and represents that he/she has the authority to execute this Agreement on
behalf of the Consultant and has the authority to bind Consultant to the performance of
obligations hereunder.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed the day and year first above written.
CITY OF MOORPARK PLACEWORKS, INC.
__________________________________ __________________________________
Troy Brown, City Manager Keith McCann, Chief Executive Officer
Attest:
__________________________________
Ky Spangler, City Clerk
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PlaceWorks, Incorporated Page 3 of 7
EXHIBIT A
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PlaceWorks, Incorporated Page 4 of 7
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PlaceWorks, Incorporated Page 5 of 7
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PlaceWorks, Incorporated Page 6 of 7
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PlaceWorks, Incorporated Page 7 of 7
Exhibit B
CITY OF MOORPARK
Scope of Work Requirement for Professional Services Agreements
Compliance with California Government Code Section 7550
Consultant shall sign and include this page in any document or written reports prepared by
Consultant for the City of Moorpark (City) to which California Government Code Section 7550
(Government Code § 7550) applies. Government Code §7550 reads:
“(a) Any document or written report prepared for or under the direction of a state
or local agency, that is prepared in whole or in part by nonemployees of the
agency, shall contain the numbers and dollar amounts of all contracts and
subcontracts relating to the preparation of the document or written report; if the
total cost for the work performed by nonemployees of the agency exceeds five
thousand dollars ($5,000). The contract and subcontract numbers and dollar
amounts shall be contained in a separate section of the document or written
report.
(b) When multiple documents or written reports are the subject or product of the
contract, the disclosure section may also contain a statement indicating that the
total contract amount represents compensation for multiple documents or written
reports.”
For all Professional Services Agreement with a total dollar value in excess of $5,000, a signed
and completed copy of this form must be attached to all documents or completed reports
submitted to the City pursuant to the Scope of Work.
Does the dollar value of this Professional Services Agreement exceed $5,000?
Yes No
If yes, then the following information must be provided in compliance with
Government Code § 7550:
1. Dollar amount of Agreement/Contract: $ 1,944,473.00__________
2. Dollar amount of Subcontract: $ ____________
3. Does the total contract amount represent compensation for multiple
documents or written reports? Yes No
I have read the foregoing Code section and will comply with Government Code §7550.
__________________________________
______________________
Keith McCann, Chief Executive Officer Date
PlaceWorks, Inc.
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