HomeMy WebLinkAboutAGENDA REPORT 2022 1005 CCSA REG JNT DC ITEM 09ACITY OF MOORPARK, CALIFORNIA
City Council Meeting
of October 5, 2022
ACTION PROVIDED DIRECTION TO
STAFF REGARDING CUSTOM
QUESTIONS.
BY A. Hurtado.
A. Provide Direction to Staff Regarding Addition of Custom Questions to the 2022
National Community Survey. Staff Recommendation: Provide direction to staff on
any custom questions to be added to the 2022 National Community Survey. (Staff:
PJ Gagajena, Assistant City Manager)
Item: 9.A.
Item: 9.A.
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: Honorable City Council
FROM: PJ Gagajena, Assistant City Manager
DATE: 10/05/2022 Regular Meeting
SUBJECT: Provide Direction to Staff Regarding Addition of Custom Questions
to the 2022 National Community Survey
BACKGROUND
On September 15, 2020, the City of Moorpark entered into an agreement with Policy
Confluence, Inc., also known as the National Research Center Inc. (NRC) to conduct a
community survey on resident satisfaction in 2020 and 2022.
The NRC is the nation’s leading survey research company for public sector agencies
and is a branch of the civic engagement technology company Polco. The NRC
produces the National Community Survey (NCS) and has the nation’s largest resident
opinion database of more than 30 million Americans. The NCS seeks to measure
resident satisfaction with City services and gain insights into how resident satisfaction
compares with survey benchmarks from communities nationwide on community
livability. The NCS is the most trusted survey recognized by the International
City/County Management Association, the world’s leading organization for city
management professionals. The survey is regarded as the standard in local
government and communities that have completed the NCS have improved
performance in the delivery of services, strengthened communications with residents
and stakeholders, and identified clear priorities used for goal and budget setting.
DISCUSSION
In 2020, the NCS was sent to approximately 2,700 households starting the second
week of November and 501 responses were received, which represented a 19%
response rate. Residents had the opportunity to complete a hard copy or online version
of the survey and was available in both English and Spanish. The survey targeted
households representing a cross-section of all neighborhoods in the community to
ensure maximum representation and participation. Staff confirmed the targeted
households created by NRC’s sampling and geocoding process would reach nearly all
neighborhoods in the City, including those that are traditionally hard to reach. Data
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collection took place from mid-November to late December and survey results were
provided to the City in February 2021, which were posted on the City’s website at
https://www.moorparkca.gov/1014/National-Community-Survey-NCS-Results.
The NCS consists of 12 fixed questions for benchmark comparisons and include the
following 10 key facets of community livability:
• Economy
• Mobility
• Community Design
• Natural Environment
• Safety
• Utilities
• Parks and Recreation
• Health and Wellness
• Education, Arts and Culture
• Inclusivity and Engagement
The City may also add a number of optional custom questions, depending on the length
of each question. For the 2020 NCS, the City Council opted to add custom questions
related to economic development and transportation. Note the NCS is proprietary so
the 12 fixed questions and two additional custom questions cannot be publicly shared
but the 2020 NCS results can offer an idea of what questions were asked.
For the 2022 NCS, staff is again requesting direction from the City Council if they would
like to consider adding custom questions. Staff and the NRC can assist in wording the
questions as necessary. The optional questions should be closed ended in nature to
allow for easy coding and reporting of data. These questions can be asked of residents
to determine their sentiment on any number of local issues such as sales tax,
hemp/cannabis cultivation, small wireless facilities, or any other local issue the Council
may be seeking broader resident input on. However, based on the length of the
question, only two custom questions may be included.
FISCAL IMPACT
There is no fiscal impact associated with this action since the cost of $20,200 to
administer the NCS is already budgeted for Fiscal Year 2022/23.
COUNCIL GOAL COMPLIANCE
This action does not support a current strategic directive but will help shape the City
Council Goals for the 2023/24 and 2024/25 two-year cycle.
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STAFF RECOMMENDATION
Provide direction to staff on any custom questions to be added to the 2022 National
Community Survey.
Attachment: Draft National Community Survey Timeline
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Date
Sep 18Sep 18Oct 2Oct 2Oct 2Oct 16Oct 16Oct 16 to Nov 9
Nov 9 to Dec 28Nov 9Nov 16Nov 23Dec 14Dec 28Dec 28Dec 28 to Jan 25Jan 25
Polco prints materials, prepare mailings and sets up the survey onlineProgram Manager generates sample of representative households in your communityMailing materials and survey instrument are finalizedSend Program Manager drafts of optional custom questions to add to the surveySend Program Manager GIS boundary files
Send Program Manager final count of returned postcardsSurvey analysis and report writingProgram Manager provides link to report on Polco
Open participation survey begins (Program Manager will provide link)Data collection closes for the random sample survey and open participation survey
After your community has completed The NCS, stay engaged with your community members by posting additional surveys and polls on Polco!After the Survey
Timeline for The National Community Survey™
Item
Data collection is open for The NCS - track response on Polco!Prenotification postcards are sentFirst wave of survey invitations are sentSecond wave of survey invitations are sent
Preparing for the Survey
Conducting the Survey
Send Program Manager items needed for mailing materials (logo, signature, phone number, letterhead)Program Manager sends The NCS survey instrument for reviewThe NCS survey process is initiated upon issuing of invoice
The NCS survey process begins Mailing materials and survey instrument are finalizedData collection begins Open participation survey begins
Data collection closes Report available on Polco
Sep 18 Oct 16 Nov 9 Dec14 Dec28 Jan 25
ATTACHMENT
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