HomeMy WebLinkAboutAGENDA REPORT 2023 1115 CCSA REG ITEM 09A POWERPOINT2023 ECONOMIC
DEVELOPMENT UPDATE
CITY OF MOORPARK
Presented By: John Bandek, Economic Development Manager
2nd ANNUAL MAYOR'S BUSINESS APPRECIATION LUNCHEON
May 25, 2023
•Hotel
•Largest Employers
•Top Sales Tax Producers
•Key Members of the
City's Executive Team
BUSINESS VISITS
& RETENTION
•Build Strong, Personalized
Relationships
•Understand & Address
Business Concerns
•Provide Resources
# of business visits conducted
40
BUSINESS
ATTRACTION
•Informed by CoStar
Commercial Real
Estate Database
•Site Selection Services
•Attraction of Habit
Burger & DrinkPAK
Moorpark
Adult
School2
•Collaborating to Create a
Marketing Course Series to
Benefit Students & Local
Businesses
211VC Economic
Vitality
Strategic Plan
•Monthly Economic
Development Roundtables
•Active Participation in
VCEVSP Planning
LOCAL
PARTNERSHIPS
3 Moorpark
College
•Hosted Two Economic
Development Internships
•Collaborating with VCCCD to
Offer Business Trainings
3
MARKETING
EFFORTS
#DISCOVERMOORPARK
Total Followers &
Subscribers (2022)
1,500
Total Followers &
Subscribers (2023)
2,700
•Significant Growth &
Engagement Levels in Digital
Marketing Efforts
•New Instagram Reels Initiative
DISCOVER
MOORPARK.COM
•Over 2,600 Site Sessions, 1,000 of which are from Moorpark
•660 Visitors Found the Website Through @DiscoverMoorpark
•Year-in-Review Video (1,750 total views)
2023 STATE OF THE
CITY
COMMUNITY
EVENTS
•Staff Participation in:
•Ribbon Cuttings•Chamber Events•Local & Regional Community Events
•Inclusion of Economic Development Manager on the Chamber’s Board of Directors
UPCOMING INITIATIVES
& EVENTS
Develop, Release & Promote the 2023 Economic
Development Year-in-Review VideoDEC 2023
Host the 2024 State of the City EventAPR 2024
Mayor’s 3rd Annual Business Appreciation LuncheonMAY 2024
Present for Adoption: Economic Development
Strategic PlanJULY 2024
(805) 517-6253 www.discovermoorpark.com @discovermoorpark
THANK YOU
QUESTIONS?