HomeMy WebLinkAboutAGENDA REPORT 2024 1002 CCSA REG ITEM 09CCITY OF MOORPARK, CALIFORNIA
City Council Meeting
of October 2, 2024
ACTION PROVIDED DIRECTION TO
STAFF REGARDING CUSTOM
QUESTIONS.
BY A. Hurtado.
C. Provide Direction to Staff on What Issue(s) to Ask Residents for the Custom
Questions in the 2024 National Community Survey. Staff Recommendation:
Provide direction to staff on what issue(s) to ask residents for the custom questions
in the 2024 National Community Survey. (Staff: PJ Gagajena, Assistant City
Manager)
Item: 9.C.
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: Honorable City Council
FROM: PJ Gagajena, Assistant City Manager
DATE: 10/02/2024 Regular Meeting
SUBJECT: Provide Direction to Staff on What Issue(s) to Ask Residents for the
Custom Questions in the 2024 National Community Survey
BACKGROUND/ DISCUSSION
On September 17, 2024, the City of Moorpark entered into an agreement with Policy
Confluence, Inc. (Polco) to conduct a community survey on resident satisfaction in 2024
and 2026. The City previously conducted such surveys in 2020 and 2022. In 2023, the
City was nationally recognized for receiving one of the highest and most improved
ratings from residents and received the Voice of the People Award from Polco and the
International City/County Management Association (ICMA). The City served as a model
for local governments across the country for encouraging resident participation and
using data-driven decision making to help shape policies and enhance the quality of life
in the community.
Polco is a civic engagement technology company that is the nation’s leading survey
research company for public sector agencies. Polco produces the National Community
Survey (NCS) and has the nation’s largest resident opinion database of more than 50
million Americans. The NCS seeks to measure resident satisfaction with City services
and gain insights into how resident satisfaction compares with survey benchmarks from
communities nationwide on community livability. The NCS is the most trusted survey
recognized by ICMA, the world’s leading organization for local government
professionals. The survey is regarded as the standard in local government, and
communities that have completed the NCS have improved performance in the delivery
of services, strengthened communications with residents and stakeholders, and
identified clear priorities used for goal and budget setting.
In Moorpark, surveys are sent to approximately 2,800 households during the second
week of November and response rates are between 15%-20%. Residents have the
opportunity to complete a hard copy or online version of the survey, which are available
in both English and Spanish. The survey targets households representing a cross-
Item: 9.C.
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Honorable City Council
10/02/2024 Regular Meeting
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section of all neighborhoods in the community to ensure maximum representation and
participation, including hard-to-reach areas. Data collection takes place during the
months of November and December and survey results are completed by February.
The City’s previous surveys are posted at https://www.moorparkca.gov/1014/National-
Community-Survey-NCS-Results.
The NCS consists of 12 fixed questions for benchmark comparisons and include the
following 10 key facets of community livability:
•Economy
•Mobility
•Community Design
•Natural Environment
•Safety
•Utilities
•Parks and Recreation
•Health and Wellness
•Education, Arts and Culture
•Inclusivity and Engagement
For the past two community surveys, the City Council has added optional custom
questions to determine resident sentiment on local issues. In 2020, the City Council
added custom questions on economic development and transportation. In 2022, the
City Council added custom questions regarding parks and recreation amenities and
mental health.
For the 2024 NCS, staff is again requesting direction from the City Council on what
issue(s) to ask residents for the custom questions. Such issues may be about long-
term revenue strategies, infrastructure, or any other local issue the Council may be
seeking broader resident input on. Once the City Council identifies the issue(s), staff
will work with Polco in wording the questions, which will be closed ended in nature to
allow for easy coding and reporting of data. Based on the length of the question, only
two to three custom questions may be included.
ENVIRONMENTAL DETERMINATION
This action is exempt from the California Environmental Quality Act (CEQA) as it does
not constitute a project, as defined by Section 15378 of the State CEQA Guidelines.
Therefore, no environmental review is required.
FISCAL IMPACT
There is no fiscal impact associated with this action since the cost of $23,500 to
administer the NCS in 2024 is already budgeted for Fiscal Year 2024/25. The cost of
$23,500 to administer the NCS in 2026 will be budgeted for in Fiscal Year 2026/27.
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Honorable City Council
10/02/2024 Regular Meeting
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COUNCIL GOAL COMPLIANCE
This action does not support a current strategic directive but may shape the City Council
Goals for the two fiscal-year cycles in 2025/26 and 2026/27.
STAFF RECOMMENDATION
Provide direction to staff on what issue(s) to ask residents for the custom questions in
the 2024 National Community Survey.
Attachment: National Community Survey Timeline
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From project start date date From OP survey launch date From report delivery date week num
9/25/2024 9/25/2024 9/25/2024 9/25/2024 Week 1
10/2/2024 10/2/2024 10/2/2024 10/2/2024 Week 2
10/23/2024 10/23/2024 10/23/2024 10/23/2024 Week 5
11/6/2024 11/6/2024 11/6/2024 11/6/2024 Week 7
12/4/2024 12/4/2024 12/4/2024 12/4/2024 Week 11
12/18/2024 12/18/2024 12/18/2024 12/18/2024 Week 13
1/15/2025 1/15/2025 1/15/2025 1/15/2025 Week 17
Total: 17 weeks (10 weeks after ϐinalizing materials)
Data collection lasts 6 weeks
(OP survey begins at week 4)
Open participation survey begins (Project Manager will provide link)
Data collection closes for the random sample survey and open participation
Project Manager provides link to report on Polco
Analysis and Reporting takes 4 weeks
Conducting the Survey
Survey opens and first invitations are mailed
Moorpark National Community Survey Timeline 2024
Preparing for the Survey
Project Manager sends The NCS instrument for review
Prep takes 6 weeks. Can be condensed if no
custom questions and no translations
Send Project Manager drafts of optional custom questions (if applicable)
Mailing materials and survey instrument are finalized
ATTACHMENT
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