HomeMy WebLinkAboutAGENDA REPORT 2024 1120 CCSA REG ITEM 09BCITY OF MOORPARK, CALIFORNIA
City Council Meeting
of November 20, 2024
ACTION APPROVED STAFF
RECOMMENDATION.
BY A. Hurtado.
B. Consider Adoption of the City of Moorpark 2025-2029 Economic Development
Strategic Plan. Community and Economic Development Committee
Recommendation: Adopt the City of Moorpark 2025-2029 Economic Development
Strategic Plan. (Staff: John Bandek, Economic Development Manager)
Item: 9.B.
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: Honorable City Council
FROM: John Bandek, Economic Development Manager
DATE: 11/20/2024 Regular Meeting
SUBJECT: Consider Adoption of the City of Moorpark 2025-2029 Economic
Development Strategic Plan
BACKGROUND
On September 6, 2023, the Moorpark City Council awarded a contract to PFM Group
Consulting to support the development of the City’s first-ever Economic Development
Strategic Plan (EDSP). This initiative aligns with City Council Goals, as well as the
priorities set forth in the Economic Development Element of General Plan 2050. The
development of the EDSP is driven by the feedback and vision of Moorpark’s residents
and visitors, and serves as a strategic roadmap aimed at bolstering business growth,
attracting investments, and fostering a resilient economic ecosystem, all while preserving
Moorpark’s unique character and small-town feel.
DISCUSSION
The City of Moorpark's Economic Development Strategic Plan reflects the input and
aspirations of residents, business owners, and community stakeholders. Developed
through extensive public engagement, including surveys, focus groups, and virtual and
in-person workshops, the EDSP is a strategic framework designed to foster sustainable
growth and enhance Moorpark’s unique character. The EDSP also incorporates feedback
regarding economic development that was provided during the General Plan update.
Based on extensive community feedback and thorough data analysis, the EDSP
recommends four goals that aim to shape Moorpark's economic future. These goals are
further broken down into a total of 26 implementation strategies and 48 actions, providing
a clear roadmap for each goal, which are found in the attached EDSP document. The four
EDSP goals are listed below.
Item: 9.B.
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Honorable City Council
11/20/2024 Regular Meeting
Page 2
ECONOMIC DEVELOPMENT STRATEGIC PLAN GOALS
1. Diversify dining, shopping, and entertainment options
Moorpark’s current dining, shopping, and entertainment options serve the community but
fall short of fully reflecting local demand or attracting nearby visitors. Expanding these
offerings will strengthen Moorpark’s appeal, increase local spending, and establish the
City as a regional destination. This goal aims to enhance Moorpark’s reputation and
provide new opportunities that resonate with residents and draw patrons from surrounding
communities, boosting both the economy and community vibrancy.
2. Attract high-quality jobs and expand the advanced manufacturing sector
Moorpark boasts a strong base of manufacturing employers, particularly in the aerospace,
drones, and auto and motorcycle industries, and is also located near major biotech firms.
These established assets create a solid foundation for expanding Moorpark's advanced
manufacturing sector, positioning the City for future economic growth and increased
resilience. A thriving advanced manufacturing sector not only contributes to the City’s
economic prosperity but also holds substantial potential for local employment, providing
Moorpark residents with greater access to high-quality job opportunities. This goal
focuses on fostering growth within these critical industries while strengthening
connections between residents and high-skill job pathways in advanced manufacturing.
3. Retain, empower, and leverage existing businesses and assets for economic
growth
Moorpark’s established local businesses and assets are integral to the community’s
identity and enjoy strong support from residents. This goal focuses on empowering these
businesses to thrive and building connections between them and valuable local
opportunities—such as partnerships with large employers—to drive growth and reinforce
Moorpark’s economic foundation.
4. Promote Moorpark’s unique small-town character regionally
Moorpark’s small-town character is one of its most distinctive assets, with High Street as
one of the only true “main street” environments in eastern Ventura County. This cherished
quality not only resonates with residents but also has the potential to attract visitors from
neighboring areas. This goal aims to enhance Moorpark’s small-town charm—especially
along High Street—and promote it regionally as an economic driver that supports the
success of locally owned, independent businesses.
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Honorable City Council
11/20/2024 Regular Meeting
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COMMUNITY AND ECONOMIC DEVELOPMENT COMMITTEE
These goals, along with the broader strategic plan, were presented to the Community and
Economic Development Committee (CEDC) on November 5, 2024. The CEDC, which
includes Mayor Pro Tem Means and Councilmember Groff, reviewed the EDSP and
recommended it for adoption by the City Council.
ENVIRONMENTAL DETERMINATION
This action is exempt from the California Environmental Quality Act (CEQA) as it does
not constitute a project, as defined by Section 15378 of the State CEQA Guidelines.
Therefore, no environmental review is required.
FISCAL IMPACT
Costs associated with implementation of the EDSP are primarily staff costs and will be
funded by the existing Community Development Department – Economic Development
Division budget.
COUNCIL GOAL COMPLIANCE
This action is consistent with City Council Goal 2, Objective 1 (2.1): Economic
Development Strategy.
COMMUNITY AND ECONOMIC DEVELOPMENT COMMITTEE RECOMMENDATION
Adopt the City of Moorpark 2025-2029 Economic Development Strategic Plan.
Attachment: City of Moorpark 2025-2029 Economic Development Strategic Plan
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