HomeMy WebLinkAboutAGENDA REPORT 1989 0906 CC REG ITEM 11BMOORPARK
ELOISE BROWN
Mayor
IERNARDO M. PEREZ
Mayor Pro Tern
:LINT HARPER, Ph. D.
Council member
PAUL LAWRASON
Council member
COTT MONTGOMERY
Council member
RICHARD T. HARE
City Treasurer
MEMORANDUM
TO: The Honorable City Council
FROM, Richard Hare, Deputy City Manage~
DATE: August 29, 1989
STEVEN KUENY
City Manag er
CHERYLJ. KANE
City Attorney
PATRICK RICHARDS , A.I.C.P .
Director of
Commun ity Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chief of Police
SUBJECT: Reconsideration of Request For General Plan Amendment
and Zoning Change
The attached request from McDonald Corporat i on is submitted for your review
along with McDonald Corporation's recently c ompleted traffic study. This
item has been considered by the Coun ci l p rev i ously and denied, however,
with this new material, the Council may wi sh t o r econsider the request.
RH:sc
898292
Attachment
99 Moorpark A venue Moorpark, California 93021
MOORPARK, CALIFORNIA
City Co ncil
of _....., ____ _
ACTI
r-4~:tX>~
(805) 529-6864
ELOISE BROWN
Mayor
ERNARDO M. PEREZ
Mayor Pro Tern
LINT HARPER , Ph . D.
Council member
PAUL LAWRASON
Council member
~OTT MONTGOMERY
Counc i lm ember
RICHARD T. HARE
City Treasurer
TO:
FROM
MOORPARK
MEMORANDUM
The Honorable City
Steven Kueny 1 City
Council
Manager >,;/: ,_.
DATE: August 11 1 1989
ST EVEN KUENY
City Manage r
CHERYLJ. KANE
Ci ty Attorney
PATRICK RICHARDS, A.I.C .P.
Director of
Commun ity Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chi ef of Police
SUBJECT : Request for GPA Expediting from McDonald's
The attached material was received on August 11, 1989. Mr.
Collen had been previously informed that his written material
for this agenda item had to be provided to the City Clerk by
5:00 p.m. on Wednesday, August 9, 1989 for this matter to be on
the August 16 Council agenda. Mr. Collen has been informed that
his request will be on the September 5, 1989 Council agenda
unless otherwise determined by the Ci ty Council.
SK:csw
898113
Attachments
cc: Cheryl Kane, City Attorney
Lillian Kellerman, City Clerk
John Knipe, Assistant City Engineer
Pat Richards, Director of Community Development
99 Moorpark A venue Moorpark, California 93021 (805) 529-6864
August 11, 1989
Mr.Steven Kueny, City Manager
City of Moorpark
799 Moorpark Avenue
Moorpark, California 93021
RE: August 16, 1989 City Council Meeting
Dear Mr. Kueny:
McDonald's Corporation
21300 Victory Boulevard
Suite 800
Woodland Hills , California 91367
818 /594-0525
McDonald's Corporation will be granted an opportunity to be heard
at the above referenced meeting. We would like to impress upon
the council that we are not asking for project approval. The issue
at hand is land use not project approval. We would like the council
to consider acting on the second or third of the following three
actions for arriving at the ultimate land use designation for the
NEC of NEW L.A. Avenue and Spring Street:
(1) Continue the GPA update process which is still 18 to 24 months
from completion. By the time the council could act on the zone
change request and McDonald's application, 2 to 3 more years will
have gone by. McDonald's already has had the property tied up
for almost 18 months on the expectation that the GP update process
would be finished by now. It is financially infeasible for the
property owners or the applicant to wait four or five years before
a project can be considered on its merits. This is exactly what
you would be asking of us if you decide not to expedite the zone
change. The property owners have nothing to lose by waiting, their
investment is secure. The property owners will not extend our
time unless the zoning can be expedited. My discu~sions with many
community members are that they would welcome a well designed commercial
center with a beautifully designed McDonald's Restaurant. The
immediate need to have the traffic problems mitigated at this intersection
would be accomplished by the development of this corner. This
need will not be so great when the Moorpark Freeway and the Simi
Valley Freeway are linked-up. The Traffic Impact Evaluation (Attached)
concludes that the "the additional external traffic demands gene1·ated
by this fast-food restaurant would not create any significant adverse
impact on the operation of the future street system planned to
serve the site. 11
(2) Request the council to authorize the applicant to expedite
the General Plan Amendment and zone change outside of the existing
general plan update process. The request would be processed by
a firm selected and supervised by the City. The applicant would
pay the costs so as not to burden the City.
•
Mr. Steven Kueny
August 11, 1989
Page Two
(3) Request the council to amend the General Plan and change the
zone to CPD at a legally noticed public hearing under the police
power vested in the council. It is my understanding that the council
and community sees this corner as commerical. Also, this highly
visible property needs to be rehabilitated and put into production
as soon as possible. This would be a win-win situation for everyone
in the community. Some of the benefits are summarized:
A. Street improvements and implementation of traffic mitigation
measures.
B. Development of the final leg of this intersection.
C. Sales tax revenue to the City which is estimated to be between
$30 and 40,000 in the first year.
D. Landscape features to compliment the new Gateway Plaza.
E. Employment opportunities for those segments of the workforce
that have the greatest difficulty finuing work; teenagers and
senior citizens.
F. Increasing the diversity of businesses in Moorpark allowing
citizens to do more of their shopping in their community.
This would have a mitigating effect on traffic since less trips
will be made to the adjoining communities.
In order for McDonald's to have meaningful negotiations with the
property owners, McDonald's needs direction from the Council as
to a reasonable time period to bring a project forward to be considered
solely on its merits. McDonald's is willing to work in good faith
with the City in order to bring its most modern facility to Moorpark.
Our Regional Vice President lives over the hill in Santa Rosa Valley.
He identifies himself with Moorpark and will build a landmark facility.
I would like to ask the council to use its police power to change
the land use designation and the zoning. All factors considered
I would ask the council to permit McDonald's to begin working with
City Planning Staff for our proposed project.
Sincerely,
McDONALD'S CORPORATION
~~
A rend Co 11 en
Real Estate Representative
Los Angeles Region
AC:sr
. \
August 7, 1989
Mr. Arend Collen
McDONALD'S CORPORATION
21300 Victory Boulevard, Suite 800
Woodland Hills, California 91367
RE: Moorpark Site Initial Traffic Impact Evaluation
Dear Arend:
r.ttr••.,r,
A\lr. 0 8 1989
As requested, we have conducted an overview analysis of the potential
traffic impacts associated with the proposed McDonald's Restaurant to be located
on the northeast corner of Spring Road and New Los Angeles Avenue in the
eastern portion of the City of Moorpark. This brief letter report contains the
findings and conclusions of our analysis. In general, we have concluded that the
additional external traffic demands generated by this fast-food restaurant would
not create any significant adverse impact on the operation of the future street
system planned to serve the study site.
The additional traffic that would be generated by this proposed fast-food
restaurant (with drive-through service) was estimated based on traffic generation
factors obtained from the latest Institute of Transportation Engineers' (ITE)
research material available. These factors, and the resultant directional peak hour
and daily site traffic demands, for both total and external traffic generation
characteristics, are listed in Table 1, on page 2. •
2151 Alessandro Drive, Suite 210, Ventura, California 93001 • (805) 652-0411 • FAX: (805) 652-0545
TABLE 1
SITE TRAFFIC GENERATION
Traffic Generation Factors Number of Additional
Time (In Vehicle Trips Per Vehicle Trips (b)
Period 1,000 Ft.2 ) (b)
Total External
AM Peak Hour
In: 8.18 37
Out: 6.82 31
PH Peak Hour
In: 21.84 98
Out: 19.28 87
Daily Total: 685.61 3,190
(a) Obtained from the 1988 ITE publication entitled
Transportation and Land Development.
(b) Based on 4,500 square feet of GI.A.
(c) Based on a 25 percent by-pass factor usage.
28
23
73
65
2,390
(c)
The subject fast-food restaurant would have total daily traffic demands
slightly less than 3,200 vehicle trips per day (VPD), with total directional peak
demands of about 100 vehicle trips per hour (VPH) inbound and 85 VPH outbound
during a typical weekday afternoon commuter peak period. However, for impact
analysis purposes, it was estimated that 75 percent of this total site traffic
generation demand would actually be "new" vehicle trips on the adjacent street
system (i.e., the equivalent of a "by-pass" traffic factor of 25 percent). Though
recent studies indicate that the use of fast-food restaurants by existing traffic
already on the adjacent arterial street system for some other primary trip purpose
may be 45 percent or higher, a 25-percent by-pass factor was selected for use in
this analysis in order to present a potential "worst case" traffic condition analysis
scenario.
2 TM
SITE TRAFFIC GENERATION AND DISTRIBUTION
Based on recent traffic impact studies conducted by our firm in the City of
Moorpark, and on our knowledge of existing and future traffic and demographic
characteristics in this portion of the city, it was estimated that the orientation of
the additional traffic generated by the subject McDonald's Restaurant would be
relatively equally divided between Spring Road, north and south of Los Angeles
Avenue; New Los Angeles Avenue on the east; and Los Angeles Avenue on the
west (i.e., 25 percent to and from the study site in all four directions). Shown
on the attached sketch are the resultant external • directional peak hour and daily
site traffic demands, as assigned to the adjacent arterial street system, based on
the external trip generation quantities listed in Table 1, and the directional
distribution characteristics discussed above. Maximum external daily site traffic
demands would occur on New Los Angeles Avenue, between Spring Road and the
proposed site access driveway off New Los Angeles Avenue, east of Spring Road,
approximately 1, 750 VPD. Peak period external site turning-movement tn4tc
demands at the selected study area arterial intersec.tton ( Spring Road and '°8
Angeles A venue) would be less than 20 VPH in all cases.
SITE TllAFFIC DIPACTS
In order to determine whether or not the additional external ~c demands
generated by this development would adversely impact the ~tion of the
arterial street system in the vicinity of the study site._ a volume/capacity analyms •
was made at the inters .. -:of Spring Road and LGlt :-Aflpi.a· Avenue , illimediately .
adjacent to the study atte ·~ uaing the "intersection· O&pacity ·u~tion" (IC:U)
method. Tllta intersection is now the most congested intersection bl the City of
Moorpark, and this ranking is not anticipated to chanp in the near-term future.
, . .
It is also the location that would accommodate the higheat quantiti' ~ aite traffic .. .
demands. Summarised in Table 2, on pap 4, are the •ti.~·.-morning and
afternoon peak period ICU and Level of Service (LOS) valuea at ~ important
intersection, with and without the additional external J)eak hc,1q>-~c demands
generated by this proposed McDonald'• .R•tllurant. The IOULL88:~ listed in
. : ' ··~ ''(,._~ .... ~ . ~ .... ;
this table for the "without site tl'llfflc"· acenarto wen obtained fa a recent
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traffic impact ~y'.':coblbc:rted -i;· • ":located on the
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north side of Los· Angeles Avenue, west of ~k-.R~,... ;-:-:~ the projected
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total future cumulative traffic demandll-traversing this intersection · 1n 1993, the
time period immediately preceding the anticipated completion of the link-up
between t he Moorpark Freeway and the Simi Valley Freeway .
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viclnity of the study site, it is readily apparent t.Jiar ... -~ . __ -: ·:-,=~«>ncluliions
of any future · comprehensive traffic impact study made"~for t bftl::~j')~t would
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indicate · that the traffic impacts associated with this development •~ be
negligible .
If\you have
any questions·ronceming the findinp and concluaio~.~:this overview analyBis,
f:,7-ff ·1 ..
It has been a pleasure to serve you on this interesting project.
or require any further input at this time, pie.,• C()D.tect ._~ at your convenience.
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