HomeMy WebLinkAboutAGENDA REPORT 2025 0618 CC REG ITEM 10FCITY OF MOORPARK, CALIFORNIA
City Council Meeting
of June 18, 2025
ACTION ADOPTED RESOLUTION NO.
2025-4335. (ROLL CALL VOTE:
UNANIMOUS)
BY A. Hurtado.
F. Consider Resolution Establishing a New Capital Improvement Program (CIP)
Project (C0082) "Wayfinding Signage Project" and Amending the Fiscal Year
2024/25 Budget by Appropriating $18,745 from the General Fund to CIP C0082.
Staff Recommendation: Adopt Resolution No. 2025-4335 establishing a new
Capital Improvement Program (CIP) Project (C0082) "Wayfinding Signage Project"
and amending the Fiscal Year 2024/25 Budget by appropriating $18,745 from
Unallocated Fund Balance in the General Fund to CIP C0082. (Staff: PJ
Gagajena, Assistant City Manager) (ROLL CALL VOTE REQUIRED)
Item: 10.F.
MOORPARK CITY COUNCIL
AGENDA REPORT
TO: Honorable City Council
FROM: PJ Gagajena, Assistant City Manager
DATE: 06/18/2025 Regular Meeting
SUBJECT: Consider Resolution Establishing a New Capital Improvement
Program (CIP) Project (C0082) “Wayfinding Signage Project” and
Amending the Fiscal Year 2024/25 Budget by Appropriating $18,745
from the General Fund to CIP C0082
BACKGROUND/DISCUSSION
At the City Council retreat on February 8, 2025, the City Council identified signage and
placemaking—particularly in the downtown area and throughout the City—as a priority
focus. Parking challenges in the downtown corridor were also highlighted as a key
concern. Additionally, on August 5, 2024, the City hosted a community workshop related
to the High Street Improvement Project. During the workshop, wayfinding signage related
to parking was brought up as a topic of concern with several businesses in the downtown
area. In anticipation that this would eventually be included on the final City Council goals
list and with key businesses and housing projects anticipated to open in Summer 2025,
staff issued a Request for Proposals (RFP) on March 7, 2025, seeking a qualified firm to
design and implement a comprehensive wayfinding signage program, including public
parking signage. The goal of the program is to improve visibility and accessibility of public
parking areas to address parking concerns, and help direct residents and visitors to civic
facilities and prominent destinations citywide, with particular emphasis on the downtown
High Street corridor. Key destinations include all public parking lots in downtown,
especially the Metrolink South Parking Lot, Library, Post Office, Active Adult Center and
Community Center, and the Ruben Castro Human Services Center.
Staff drafted an RFP requesting the development of a location plan, design concepts,
fabrication using high-durability materials, and installation of the wayfinding signs.
Special attention was given to regulatory compliance, accessibility, aesthetics aligned
with City branding, and minimizing disruptions during installation. The RFP was widely
distributed and proposals were due on April 1, 2025. The City received five proposals in
response. Following the close of the RFP, City staff conducted a comprehensive
evaluation of the submitted proposals using several key criteria. These included the
proposers’ demonstrated experience with similar municipal wayfinding projects, their
compliance with applicable signage regulations, and their ability to design, fabricate and
Item: 10.F.
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install the signs. Staff also assessed the durability and suitability of the proposed
materials, the feasibility of the project timeline and overall cost-effectiveness of each
proposal. The table below is a summary of the submitted proposals.
Wayfinding Signage Project 2025 – Bid Results
Company Bid Amount Design Fabrication Installation
Dave’s Signs $2,500 Submission incomplete
BCT Design Group $72,000 X
Tangram Design $85,600 X
Signature Signs $127,800 X X X
Signlanguage Labs $235,304 X X
SigSigns, Inc., dba Signature Signs (Signature Signs), was determined to be the most
qualified firm for the project. Their ability to provide in-house design, fabrication, and
installation services without relying on subcontractors, combined with their proximity and
familiarity with Moorpark offered the best overall value. Their proposed cost is $127,800,
which includes $16,300 for design and planning, $74,500 for sign fabrication, $35,800 for
installation costs and permitting, and $1,200 for post installation quality assurance.
However, it should be noted that the fabrication and installation costs outlined in the
proposal are estimates only and will be refined once the signage design, locations,
materials, and final quantity have been determined and approved by the City Council. It
should also be noted that the designs proposed by Signature Signs in their proposal are
for illustrative purposes only. Actual design elements and features will be reviewed and
approved by staff and the City Council Ad Hoc Committee on Marketing, once established
and appointed, and will ultimately be presented to the City Council for approval at a later
date.
City Council approval of an Agreement with Signature Signs is not required to initiate the
design and planning component of this project, which staff is recommending moving
forward with at this time, as the costs are within the City Manager’s signing authority.
However, staff is requesting a budget amendment in the amount of $18,745 for these
services, which includes a 15% contingency for the $16,300 in design and planning costs.
Additionally, staff is requesting establishment of a new Capital Improvement Program
(CIP) Project (C0082) for this project. As noted previously, staff will return to the City
Council at a later date to fund the fabrication and installation costs once the total project
scope has been determined.
ENVIRONMENTAL DETERMINATION
This action is exempt from the California Environmental Quality Act (CEQA) as it does
not constitute a project, as defined by Section 15378 of the State CEQA Guidelines.
Therefore, no environmental review is required.
FISCAL IMPACT
The total estimated cost for design, fabrication and installation of wayfinding signs is
$127,800. Funding has not been included in the FY 2024/25 or 2025/26 Operating
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Budget for this work. Staff is requesting a Budget Amendment of $18,745 from the
General Fund to fund the design and planning component of this project.
COUNCIL GOAL COMPLIANCE
This action supports the City Council Goal 2.8, Develop Citywide Branding and Marketing
Program.
STAFF RECOMMENDATION (ROLL CALL VOTE REQUIRED)
Adopt Resolution No. 2025-____ establishing a new Capital Improvement Program (CIP)
Project (C0082) “Wayfinding Signage Project” and amending the Fiscal Year 2024/25
Budget by appropriating $18,745 from Unallocated Fund Balance in the General Fund to
CIP C0082.
Attachment: Draft Resolution No. 2025-____
254
ATTACHMENT
RESOLUTION NO. 2025-____
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
MOORPARK, CALIFORNIA, ESTABLISHING A NEW
CAPITAL IMPROVEMENT PROGRAM (CIP) PROJECT
(C0082) “WAYFINDING SIGNAGE PROJECT” AND
AMENDING THE FISCAL YEAR 2024/25 BUDGET
APPROPRIATING $18,745 FROM UNALLOCATED FUND
BALANCE (1000) TO WAYFINDING SIGNAGE PROJECT
(C0082)
WHEREAS, on June 19, 2024, the City Council adopted the Operating and Capital
Improvement budget for Fiscal Year (FY) 2024/25; and
WHEREAS, on June 18, 2025, a staff report was presented to the City Council
recommending establishment of a new Capital Improvement Program (CIP) Project
(C0082) “Wayfinding Signage Project” to track expenses associated with the design,
fabrication and installation of signs; and
WHEREAS, on June 18, 2025, a staff report was presented to the City Council
requesting a budget amendment to appropriate $18,745 from Unallocated Fund Balance
Fund (1000) to the Wayfinding Signage Project (C0082); and
WHEREAS, Exhibit “A” attached hereto and made a part hereof, describes said
budget amendment and the resulting impact to the line item; and
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF MOORPARK DOES
HEREBY RESOLVE AS FOLLOWS:
SECTION 1. A budget amendment to appropriate $18,745 from Unallocated Fund
Balance Fund (1000) to the Wayfinding Signage Project (C0082), as more particularly
described in Exhibit “A”, attached hereto, is hereby approved.
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Resolution No. 2025-____
Page 2
SECTION 2. The City Clerk shall certify to the adoption of this resolution and shall
cause a certified resolution to be filed in the book of original resolutions.
PASSED AND ADOPTED this 18th day of June, 2025.
________________________________
Chris R. Enegren, Mayor
ATTEST:
___________________________________
Ky Spangler, City Clerk
Attachment: Exhibit “A” – Budget Amendment
256
FUND BALANCE ALLOCATION:
Fund-Account Number Amount
1000-000-00000-33990 2,147,289.83$
Total 2,147,289.83$
EXPENDITURE APPROPRIATION:
Account Number Current Budget Revision Amended Budget
1000-611-C0082-55300 -$ 18,745.00$ 18,745.00$
-$ -$ -$
-$ -$ -$
-$ -$ -$
-$ -$ -$
Total -$ 18,745.00$ 18,745.00$
Fund Title
General Fund (1000)
EXHIBIT A
BUDGET AMENDMENT FOR
GENERAL FUND (1000)
FY 2024/25
WAYFINDING SIGNAGE PROJECT (C0082)
Resolution No. 2025-____
Page 3
257