HomeMy WebLinkAboutAGENDA REPORT 2025 0909 LB REG ITEM 07BITEM: 7.B.
CITY OF MOORPARK
MOORPARK LIBRARY BOARD
AGENDA REPORT
TO: Moorpark Library Board
FROM: Jessica Sandifer, Deputy Parks and Recreation Director
BY: Christine Cowell, Librarian
DATE: 9/9/2025 (Regular Meeting)
SUBJECT: Consider Library Quarterly Report for Fourth Quarter Fiscal Year
2024/2025.
DISCUSSION
Consider Library Quarterly Report for Fourth Quarter Fiscal Year 2024/2025.
STAFF RECOMMENDATION
Receive and file report.
Attachment – Library Quarterly Report for Fourth Quarter Fiscal Year 2024/2025.
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Moorpark City Library
Quarterly Report
April - June 2025
Highlights:
On April 26th, Moorpark City Library hosted its 3rd Annual Kids Fest, welcoming 532
community members for a day of crafts, music, and family fun. Despite rainy weather
and the cancellation of the Touch-a-Truck portion of the event, participation increased
by 38% compared to the previous year—a strong reflection of the library team’s
dedication and effective promotional outreach. Inside the library, families enjoyed a
high-energy bilingual musical performance, hands-on craft stations, and interactive
indoor games that replaced the planned outdoor obstacle course. The children’s area
was transformed into a vibrant hub of activity, and attendees also received
complimentary mini açaí bowls donated by a local business. Kids Fest continues to
highlight Moorpark City Library’s role as a welcoming community space that brings
people together—rain or shine.
In May, the Moorpark City Library proudly welcomed Itzel Ramirez as the new
Children’s Librarian (Librarian Intern). Trilingual in English, Spanish, and American Sign
Language, Itzel brings valuable experience from both public libraries and schools. She
has a strong passion for early literacy, inclusive programming, and community
engagement and will complete her MLIS degree this fall. Itzel has already begun
making a meaningful impact on children’s services and is excited to continue building
relationships with families throughout Moorpark.
The library launched its Lunch at the Library program on June 27 at Flory Elementary.
Despite a lower turnout compared to previous years (likely due to recent community-
wide concerns), the library connected with 43 individuals and issued 2 new library
cards. Key highlights included:
•Pages & Paws Promotion: A parent shared that their child, who is on the
spectrum and struggles with reading, was thrilled at the idea of reading to a real
dog—prompting their family to join the library’s Monday Pages & Paws program.
•Removing Barriers: A family experiencing homelessness believed they were
ineligible for a library card. Since their children attend school in Moorpark, staff
issued cards immediately, transforming their perception of access and inclusion.
•Rebuilding Trust: Families expressed appreciation for the library’s presence, and
the school committed to additional outreach—such as robocalls—to encourage
participation in future weeks.
These moments are a powerful reminder of the importance of equitable access,
outreach, and community trust-building.
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On June 28, the library hosted a Star Party at Arroyo Vista Park, coinciding with the
City’s Concert in the Park. The program welcomed 124 attendees who enjoyed:
• Safe solar viewing with sunoculars and solar filters
• Nighttime telescope viewing of the moon, constellations, and a passing satellite
• A special space-themed book display, with children sitting nearby to read under
the stars
• Community participation, including families who brought their own telescopes
The event concluded at 9:45 p.m. to groans of “Already?” from participants. One parent
shared that the evening and weekend programming —like Star Parties and Storytime in
the Parks—made it possible for working families to attend, and expressed heartfelt
gratitude for the library’s bilingual storytimes, especially the consistent inclusion of
Spanish-language books.
Pages & Paws Returns
After a hiatus, Pages & Paws—the library’s popular Read to a Dog program—returned
this quarter with strong attendance and enthusiastic feedback. Over just three sessions,
78 children participated, practicing reading aloud in a calm, encouraging environment
supported by trained therapy dogs.
Families repeatedly shared how meaningful the program has been for building reading
confidence and nurturing a love of books.
On June 30, the library held its first Lotería Night, a joyful community gathering
postponed twice earlier in the quarter out of care and respect for local concerns around
visible ICE activity. The event created a safe, welcoming space for 14 participants to
come together for traditional gameplay and community connection.
The evening was made even more special by generous prize donations from local
businesses La Michoacana and Luna Llena, whose support helped foster a sense of
belonging and celebration.
Moorpark City Library Quarterly Statistics, FY 2024-2025
Library Usage
Door Count Cards Issued Public
Computer
Sessions
Reference
Questions
Number of
Volunteers
Volunteer Hours
Fiscal Year 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24
April 5,143 3,833 165 129 313 408 99 136 31 33 161 87
May 4,610 4,521 112 135 320 385 117 173 25 23 101 44
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June 5,211 5,378 188 150 279 352 94 144 22 24 46 72
1st QTR 15,094 14,613 434 401 1,016 1,177 478 293 51 55 216 121
2nd QTR 13,651 13,327 380 280 843 914 463 184 72 49 234 97
3rd QTR 13,903 13,210 446 329 976 926 375 190 79 64 244 139
4th QTR 14,964 13,732 465 414 912 1,145 310 453 78 80 308 203
YTD 57,612 54,882 1,725 1,424 3,747 4,162 1,626 1,120 280 248 1,002 560
General:
The fourth quarter maintained strong in-person engagement, with consistently high door
counts, new library card registrations, and reference assistance.
Outreach efforts and the Summer Reading Challenge contributed to an uptick in visits in
June. Volunteers remained essential to operations, with dozens of teens donating time
to support programming and improve customer service.
Physical
Circulation
Electronic
Circulation
Total Circulation Holds Placed
Fiscal Year 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24
April 6,086 6,216 1,355 1,229 7,441 7,445 1,018 1,367
May 6,178 6,246 1,493 1,201 7,671 7,447 1,221 1,182
June 7,075 6,502 1,375 1,289 8,450 7,791 1,285 1,289
1st QTR 19,947 21,560 4,053 2,988 24,000 24,548 4,120 4,030
2nd QTR 20,556 18,543 3,753 2,823 24,309 21,366 3,598 3,688
3rd QTR 18,997 17,920 4,142 3,585 23,139 21,505 3,679 4,054
4th QTR 19,339 18,964 4,223 3,719 23,562 22,683 3,524 3,838
YTD 78,839 76,987 16,171 13,115 95,010 90,102 14,921 15,610
Collections:
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In FY 2024–2025, total circulation reached 95,010 items, reflecting a 5.5% increase
over FY 2023–2024 (90,102 items).
• Physical circulation increased by 2.4%, from 76,987 to 78,839 items.
o Children’s circulation grew by 7%.
o Young adult circulation rose by 14%.
o Adult circulation decreased by 2%, consistent with broader trends as adult
patrons shift toward digital formats.
• Electronic circulation rose significantly, from 13,115 to 16,171 items—a 23.3%
increase.
These circulation trends reflect strong engagement across age groups, with notable
gains in youth readership and continued growth in digital resource use.
The library continues to monitor performance metrics closely to ensure that collection
development and programming efforts are effectively supporting community needs and
strategic goals.
Key Performance Indicators (KPIs)
• Collection Usage (No Circulation > 3 Years):
o Current Status: 3.5% of the collection has not circulated in three years or
more.
o Target: Less than 10%.
o Status: Exceeding goal
• Dead on Arrival (DOA) – New Items That Never Circulated:
o Current Status: 8.6%
o Target: Less than 10%.
o Status: On target
• Collection Turnover Rate (Circulation per Item):
o Current Status: 2.31
o Target: 3.0
o Status: Progressing toward goal
Children’s
Programs
Children’s
Attendance
Teen Programs Teen
Attendance
Adult Programs Adult
Attendance
Fiscal Year 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24
April 7 7 232 246 10 8 53 44 6 4 64 43
May 6 11 210 358 11 12 44 38 6 9 62 83
June 13 4 500 249 10 7 80 35 6 10 79 101
1st QTR 25 47 1,344 1,075 23 12 139 77 18 16 198 128
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2nd QTR 20 29 809 896 19 8 79 44 16 15 147 138
3rd QTR 28 25 1,623 832 18 12 149 71 15 16 167 199
4th QTR 26 22 942 853 31 27 177 117 18 23 205 227
YTD 99 123 4,718 3,656 91 59 544 309 67 70 717 692
All Ages
Programs
All Ages
Attendance
Total Programs Total Program
Attendance
Self-Directed
Programs
Self-Directed
Participation
Fiscal Year 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24
April 7 1 590 385 30 20 939 718 2 3 37 219
May 7 1 125 29 30 33 441 508 2 2 31 161
June 8 5 257 590 37 26 916 975 2 2 27 210
1st QTR 36 4 444 244 102 79 2,125 1,524 7 7 305 152
2nd QTR 17 7 440 344 72 59 1,475 1,422 29 4 513 658
3rd QTR 24 2 289 54 85 55 2,228 1,156 7 9 170 371
4th QTR 22 7 972 1,004 97 79 2,296 2,201 6 7 95 590
YTD 99 20 2,145 1,646 356 272 8,124 6,303 49 27 1,083 1,771
Programming:
The Moorpark City Library continues to deliver a dynamic calendar of programs that
foster learning, creativity, and community engagement for all ages. Offerings this
quarter included early literacy programs, educational workshops, cultural events, and
interactive summer activities that reflect the library’s commitment to equitable access
and enrichment.
The library hosted over 100 in-person programs this quarter, with attendance peaking in
June as the Summer Reading Challenge launched, reinforcing the library’s role as a
hub for summer learning and recreation. Weekly and monthly programs for children,
teens, and adults provided consistent engagement opportunities, while large -scale
events welcomed diverse audiences.
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Adult & All Ages Programming:
• 3 Book Club for Adults meetings (37 attendees)
• 3 Genre Book Club meetings (24 attendees)
• 3 Read It & Eat It meetings (37 attendees)
• 6 Crafty Adults sessions (67 attendees)
• 3 Writer's Group meetings (40 attendees)
• 13 Knot & Hook sessions (103 attendees)
• 3 Studio Ghibli Guild sessions (54 attendees)
Total Adult/All Ages Programs: 34 sessions | Attendance: 362
Teen Programming:
• 6 Anime Night sessions (14 attendees)
• 3 Crafty Teens sessions (7 attendees)
• 3 Teen Advisory Group (TAG) meetings (28 attendees)
• 5 Teen Volunteer Training sessions (23 attendees)
• 12 Pathfinder meetings (86 attendees, ages 12 and up)
• 2 Dungeons & Dragons sessions (19 attendees)
Total Teen Programs: 31 sessions | Attendance: 177
Children & Family Programming:
• 2 LEGO Robotics classes (5 attendees)
• 3 Music & Movement classes (178 attendees)
• 10 Sunshine Storytime sessions (537 attendees)
• 2 Mini Med Minds sessions (11 attendees)
Total Children/Family Programs: 17 sessions | Attendance: 731
Summer Programming:
• 1 Level Up At Your Library session (63 attendees)
• 1 Library After Dark: Stargazing (124 attendees)
• 4 Little Explorers sessions (102 attendees)
• 1 Loteria (14 attendees)
• 3 Pages & Paws sessions (78 attendees)
• 3 Storytime in the Parks (162 attendees)
Total Summer Programs: 14 sessions | Attendance: 543
Self-Directed Activities:
• Ongoing: board games, and trivia
Tutoring & Reading Buddies:
• 98 students received free academic tutoring and one-on-one literacy support this
quarter
Special Events:
• Storytime at the Apricot Festival (12 attendees)
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•Kids Fest (532 attendees)
•Musical Performance by the Old Country Grass Band (46 attendees)
•City of Moorpark Earth Festival – created 36 newspaper seed pots
Total Special Event Attendance: 626
Facebook Page
Visits
Instagram
Profile Visits
Teen Instagram
Profile Visits
YouTube
Unique Views
Unique Webpage
Views
Fiscal Year 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24 24-25 23-24
April 716 431 574 222 15 10 42 48 10,338 10,202
May 423 206 314 172 9 8 55 41 12,096 10,283
June 1,025 322 482 238 12 9 23 36 11,734 10,313
1st QTR 1,525 677 753 408 29 51 103 92 32,499 32,362
2nd QTR 1,384 702 536 487 15 38 92 78 40,604 37,151
3rd QTR 1,290 662 647 447 27 55 135 112 40,218 43,651
4th QTR 2,164 959 1,370 632 36 27 120 125 34,168 30,798
YTD 6,363 3,000 3,306 1,974 107 171 450 407 147,489 143,962
Marketing and Outreach:
The Moorpark City Library continued to strengthen its digital presence this quarter, with
significant increases in Facebook and Instagram engagement, particularly during the
promotion of Summer Reading Challenge events and seasonal programs. Custom
visuals, countdowns, and behind-the-scenes posts helped boost visibility and
anticipation for key events like Library After Dark: Star Parties and Lunch at the Library.
In addition to digital platforms, the library leveraged print materials, including flyers,
bookmarks, and entries in the City’s Recreation Guide, to expand promotional reach.
Community event participation, such as Kids Fest and the Earth Festival, provided
valuable in-person outreach opportunities.
Collaborations with city departments and local organizations helped cross-promote
programs and services, while ongoing updates to the library’s website and newsletter
ensured that residents remained informed and connected.
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