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MOORPARK REDEVELOPMENT AGENCY
REGULAR MEETING AGENDA
WEDNESDAY, MAY 7, 2008
7:00 P.M.
Moorpark Community Center 799 Moorpark Avenue
1. CALL TO ORDER:
2. ROLL CALL:
3. PUBLIC COMMENT:
4. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
5. PRESENTATION /ACTION /DISCUSSION:
A. Consider Twenty -Two Month Performance Review of the High Street Arts
Center. Staff Recommendation: Direct staff to implement changes proposed
in the agenda report. (Staff: David Moe)
6. CONSENT CALENDAR: (ROLL CALL VOTE REQUIRED)
A. Consider Minutes of Regular Meeting of February 20, 2008. Staff
Recommendation: Approve the minutes.
B. Consider Minutes of Regular Meeting of April 2, 2008. Staff Recommendation:
Approve the minutes.
7. CLOSED SESSION:
A. CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION
Significant exposure to litigation pursuant to Subdivision (b) of Section 54956.9
of the Government Code: (Number of cases to be discussed - 4)
Redevelopment Agency Agenda
May 7, 2008
Page 2
7. CLOSED SESSION: (continued)
B. CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION
Initiation of litigation pursuant to Subdivision (c) of Section 54956.9 of the
Government Code: (Number of cases to be discussed - 4)
8. ADJOURNMENT:
All writings and documents provided to the majority of the Agency regarding all open - session agenda items are .
available for public inspection at the City Hall public counter located at 799 Moorpark Avenue during regular
business hours. The agenda packet for all regular Redevelopment Agency meetings is also available on the City's
website at www.ci.moorpark.ca.us.
Any member of the public may address the Agency during the Public Comments portion of the Agenda, unless it is a
Public Hearing or a Presentation /Action/ Discussion item. Speakers who wish to address the Agency concerning a
Public Hearing or Presentations /Action /Discussion item must do so during the Public Hearing or
Presentations /Action/ Discussion portion of the Agenda for that item. Speaker cards must be received by the City
Clerk for Public Comment prior to the beginning of the Public Comments portion of the meeting; for a
Presentation /Action /Discussion item, prior to the Chair's call for speaker cards for each Presentation /Action/
Discussion agenda item; and for a Public Hearing item, prior to the opening of each Public Hearing, or beginning of
public testimony for a continued hearing. A limitation of three minutes shall be imposed upon each Public Comment
and Presentation /Action /Discussion item speaker. A limitation of three to five minutes shall be imposed upon each
Public Hearing item speaker. Written Statement Cards may be submitted in lieu of speaking orally for open Public
Hearings and Presentation /Action /Discussion items. Any questions concerning any agenda item may be directed to
the City Clerk's office at 517 -6223.
In compliance with the Americans with Disabilities Act, if you need special assistance to review an agenda or
participate in this meeting, including auxiliary aids or services, please contact the City Clerk's Division at (805) 517-
6223. Upon request, the agenda can be made available in appropriate alternative formats to persons with a
disability. Any request for disability - related modification or accommodation should be made at least 48 hours prior
to the scheduled meeting to assist the City staff in assuring reasonable arrangements can be made to provide
accessibility to the meeting (28 CFR 35.102- 35.104; ADA Title II).
STATE OF CALIFORNIA }
COUNTY OF VENTURA ) ss
CITY OF MOORPARK )
AFFIDAVIT OF POSTING
I, Maureen Benson, declare as follows:
That I am the Assistant City Clerk of the City of Moorpark and that a notice for a Regular
Meeting of the Moorpark Redevelopment Agency to be held Wednesday, May 7, 2008, at
7:00 p.m. in the Council Chambers of the Moorpark Community Center, 799 Moorpark
Avenue, Moorpark, California, was posted on May 2, 2008, at a conspicuous place at the
Moorpark Community Center, 799 Moorpark Avenue, Moorpark, California.
I declare under penalty of perjury that the foregoing is true and correct.
Executed on May 2, 2008.
Maureen Benson, Assistant City Clerk
ITEM 5• A.
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MOORPARK REDEVELOPMENT AGENCY
AGENDA REPORT
TO: Honorable Agency Board of Directors
FROM: David C. Moe II, Redevelopment Manager %-
DATE: April 25, 2008 (Agency Meeting of 5/7/08)
SUBJECT: Consider Twenty -Two Month Performance Review of the High
Street Arts Center
SUMMARY
Staff and the High Street Arts Center ad hoc committee (Councilmember Mikos and
Councilmember Van Dam) have reviewed the High Street Arts Center (HSAC)
operational model and are recommending the following changes be implemented in the
2008/09 theater season. The proposed changes are focused, achievable changes
aimed to increase revenue and further involve the community in the operations of the
HSAC:
• Professional service agreements will now be required for all individuals receiving
any compensation for services provided to the HSAC.
• New accounting controls will be implemented in the third season to more
accurately identify what program or ticket offer brought that person to the HSAC.
For example, two for one tickets will now be counted as two half priced tickets
instead of one paid ticket and one complementary ticket.
• Expand the notification process for volunteer opportunities and auditions.
• Contacts will be made with local businesses, community organizations, Home
Owner Associations (HOAs), churches, service clubs and other local groups to
promote ticket sale programs.
• Reorganized the 2008/09 theater season to allow three different opportunities for
outside groups to rent the HSAC for a production run ranging from four to seven
weeks.
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• Expand the opportunities for youth participation at the HSAC by producing a
children's music theater workshop /show as a co- production with Gypsy
Productions (July 2008).
• Incorporate a holiday melodrama into the 2008/09 theater season.
• Promote the HSAC for other rental uses, such as business
presentations /meetings to generate additional revenue.
• Eliminate the $2500 deposit requirement and replace it with a requirement of
50% of the rental fee paid in advance to reserve the desired time period and the
remaining amount due prior to the start of the rental. Require full payment within
30 days of rental commitment for rental in excess of a two week period. Any
cancellation forfeits the deposit.
• Expand rental opportunities for community to lease rehearsal space in 33 High
Street at a rate significantly lower than rates at the HSAC.
• Make slight adjustment to concession prices and initiate beer and wine sales by
start of third season.
• Continue the process of forming a foundation for the HSAC.
• Future Items:
• Additional promotional activities
• City Council consider role of the Arts Commission
• Develop signature event
• Develop sponsorship opportunities
BACKGROUND AND DISCUSSION
On February 20, 2008, the Redevelopment Agency Board reviewed the first 18 months
of the HSAC performance and directed staff to continue financial support for the HSAC
to expressly honor the previously approved three -year commitment to the present
operating model through June 30, 2009, including the currently approved funding in the
2007 -2008 adopted agency operating budget, with another review in June 2008, as part
of the 2008 -2009 budget adoption, and another mid -year progress review in January
2009, directed staff to evaluate the practical feasibility, including the staffing and fiscal
impacts of potential future near term or longer term modifications to the HSAC's
operating plans and procedures as outlined in the agenda report (Item 5.A.), as outlined
in Agency Chair Hunter's Concept Plan that was released to the media, and any other
ideas that may come forward for future consideration; approved the creation of a
Moorpark Community Foundation for the Arts as a nonprofit tax exempt public benefit
corporation organized for public and charitable purposes, specifically to support,
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May 7, 2008
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encourage, and enhance presentation of the performing and visual arts, educational
programs, and cultural activities within the City of Moorpark, with a mission to raise
funding for annual arts support and to establish an endowment fund, which will serve as
a sustaining revenue source for the High Street Arts Center, and a stipulation that the
foundation shall have no direct involvement in the finances or management of
operations of the HSAC; and directed staff to determine and effectuate the necessary
steps and actions to create this foundation at the earliest possible date, with the support
of the City Attorney, at a cost not to exceed $5,000 without additional Agency approval.
After further discussion, the motion was amended to include the formation of the High
Street Arts Center ad hoc committee ( Councilmember Mikos and Councilmember Van
Dam) to meet prior to returning discussion of this to the Agency at the first meeting in
May 2008.
Staff and the High Street Arts Center ad hoc committee have reviewed the HSAC
operational model and are recommending the following changes be implemented in the
2008/09 theater season. The proposed changes are focused, achievable changes
aimed to increase revenue and further involve the community in the operations of the
HSAC:
Professional Service Agreements
Volunteers and paid professionals working at the HSAC currently do not have an
agreement with the Agency to perform their service as they change from show to show.
These individuals verbally agree to perform their service during the run of the show and
invoice the Agency for their services.
To improve on the hiring of necessary theater professionals, staff has developed a draft
professional service agreement, pending approval of Risk Management, for all
individuals receiving any compensation for services provided to the HSAC.
Requiring a professional service agreement for all services at the HSAC will benefit the
HSAC in two ways. First, the service providers will be under a contractual agreement to
perform a specific service during an agreed upon timeframe. The second benefit is the
indemnity clause in the agreement, which would help to limit potential liability of the
Agency.
Attendance
The attendance goal for the 2007/08 theater season was to increase the total
attendance beyond the 2006/07 season. In 2006/07, the HSAC attracted 5,847 people,
which consisted of 5,079 paying theater goers and 768 complementary tickets.
After the completion of the fourth of five shows in the season, the HSAC already
exceeded the attendance of the previous season. So far, 6,236 people have attended a
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performance at the HSAC. Of this total, 4,487 were paying theater goers and 609 were
complementary tickets. In addition, the High Street Broadcast attracted 1,140 people to
the eight performances. An updated attendance log is included as Exhibit A.
The number of complementary tickets is estimated to be consistent with the last
season. However, the accounting for these tickets did not reflect how the ticket was
generated. New accounting controls will be implemented next year to more accurately
identify what brought the person with the complementary ticket to the HSAC. For
example, two for one tickets will now be counted as two half priced tickets instead of
one paid ticket and one complementary ticket.
Staff will develop additional audience survey methods to help hone theater show
selection to the Moorpark community. One such method could be personal interviews
with guests of the HSAC. For example, staff or a volunteer could ask to interview
people attending a show at the HSAC and ask three or four quick and easy questions in
exchange for a free ticket to another performance. The questions would be aimed at
discovering if the guest has been to the HSAC before; how they heard of the show; and
what kind of show they would like to see at the HSAC.
Community Outreach
Community involvement is an essential component to the success of the HSAC. To
foster this involvement, staff participates in a variety of venues to generate community
interest in visiting, volunteering and performing at the HSAC. Below are some of the
activities staff is involved with:
Moorpark Arts Festival Committee
Country Days Committee
Moorpark 25th Anniversary Committee
Miss Teen Moorpark Judge
Near - Monthly appearances on the CNN Local Edition of Headline news
Chamber of Commerce Networking Breakfast and Mixers
The HSAC receives monthly requests for door prizes and auction items from local non-
profits. Most of these requests are met with 2 certificates for a Family Four -Pack of
tickets to an upcoming show. Non - Profits that have received such certificates have
included Many Mansions, Heart2Heart, local Veteran Associations, Chamber of
Commerce, Moorpark Boys & Girls Club and Thousand Oaks Little League Association.
Staff will continue to work with these organizations and will outreach to other nonprofit
organizations and local businesses.
Staff currently outreaches for participation at the HSAC through lobby sign ups, website,
and sign up sheets at the Active Adult Center. Volunteers are used for concession
sales, usher duties, and limited tech staff (backstage hands, set painting and loading,
and spotlight operators).
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Performance opportunities are currently posted on the HSAC's website, press releases
in local papers, ActorsAccess.com (an actor's online audition notice service) as well as
the audition email list. The HSAC also posts audition roles online for those who wish to
download the materials so that they may prep in advance (the HSAC is the only theater
that does this).
To expand on these volunteer and performer opportunities, staff will expand the
notification process to include other organizations such as the Moorpark Unified School
District, Moorpark College, local businesses, etc.
The Box Office Cashiers will be taking a larger role in the outreach effort. Cashiers will
now be making calls to local business, community organizations, Home Owner
Associations (HOAs) and other groups to explain and promote the Group Discount
Program. These outreach efforts will be included within the existing budget.
Staff will continue to explore additional, minimal or no cost, advertising opportunities for
the HSAC and other discount ticket programs. For example, a two for one coupon
could be included in the City's Quarterly Magazine.
2008 -2009 Theater Season
The 6 theaters in our area (Simi Valley, Santa Paula, Camarillo, Ojai, Oxnard (Elite) &
Moorpark) compete for the same handful of media reviewers for all the productions in
the hopes of making the papers for some free press. These reviewers cannot be at
multiple shows at the same time. Therefore, each production is at the mercy of the
reviewers' schedules as to when in the run a show will get reviewed, if at all. If a
particular reviewer cannot make opening weekend for a production, the best a theater
can hope for is second weekend. If the reviewer does come the second weekend, the
review will post the third weekend of the run. If you have a short run, that review won't
do you much good, since the show will close before the review or word -of -mouth can
have any effect. Often, a reviewer will pass on seeing a show with a short run because
they know this fact to be true. Also, if a reviewer is faced with having to choose between
shows (due to their limited schedule) and one of the theater's is presenting a show that
was produced and reviewed for another theater within the last year, the reviewer will
choose to see the newer production. This is why staff collaboratively works with the
other 5 theaters to help make sure the opening weekends are staggered as much as
possible, as well as collaborate on show selections to avoid repeats or competing
productions of the same works.
The standard length of a run for a musical is six to eight weeks and book plays typically
run five to six weeks. The aforementioned theaters all follow this formula, as do most of
the theater companies nationwide. One reason is the above mentioned all important
review. The other is economics. The majority of the budget you spend for a show is to
put the show on the stage. No matter how long you run a show, the cost of the set, staff,
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costumes and props are the same. The only difference in costs you face that are
directly affected by the length of the run are any paid performers (which, in our case,
are very few), musicians (which typically run $50 an instrument per performance), and
rights and royalties. Rights and Royalties for a book play typically run $50 per
performance. Add this to the review conundrum, as well as the fact that your strongest
box office receipts are within the last two weekends of a run, it becomes very clear as to
why the standard of five week /six week runs have been the norm nationally. Therefore,
staff will endeavor to keep musicals and book plays at these industry standards. Exhibit
B is a projected theater schedule for the upcoming 2008/09 theater season.
Programming Ideas
In the past, the summer musicals & holiday shows have been used to incorporate young
actors into the theater experience at no attendance cost. However, staff has expanded
the opportunities for youth participation at the HSAC by producing an upcoming
children's workshop show as a co- production with Gypsy Productions. This co-
production will allow 5 Moorpark youth to participate under a free scholarship (valued at
$750) to have an opportunity to receive professional instruction and the chance to
perform on stage for friends, family and the community. Open registration will allow
Moorpark youth to participate in the program as a paying member. The performances
are tentatively scheduled in July, 2008.
The Conejo Children's Theatre, 1946 Moorpark Amateur Song & Dance, MPJC Improv-
a- sutra, Pam Rossi's Dance 10, Ballet Folklorica Generacio 2000, Cabrillo Musical
Theatre and the High Street Broadcast will all be performing at the HSAC as part of the
Moorpark Arts Festival. Staff will follow up with these organizations to discuss other
opportunities to rent the HSAC for similar presentations.
The HSAC has been rented in the past by a local band (Dynamo Jump) for a concert;
however, the HSAC has not produced a concert. The "Rock the Oaks" band, presented
by the Thousand Oaks Youth Commission, rented the smaller theater at the Thousand
Oaks Civic Arts Plaza, but the theater itself didn't finance the concert. Staff will continue
to rent the HSAC for concerts and similar events, but would need a larger budget to
attract more popularly known bands to produce the concert. Staff will also look for
additional special events in the future, such as the Ken Jennings Trivia Show held
recently at the HSAC, to attract people to the HSAC.
A DVD machine was purchased in March of 2008 to accompany the digital projector for
the HSAC. The HSAC will be presenting films as part of the Moorpark 25th Anniversary
celebration this summer, as well as the intention of showing OVERLORD, a WWII
documentary style film in June, 2008. Since we currently limit programming presented
at the HSAC to meet the widely held standards of what is appropriate in a theatrical
production, staff will watch for opportunities for movies and special events that promote
the HSAC at little or no cost. This means, among other things, that the presentation will
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not include any nudity, profanity, or any other activities which might cause the Agency
or the City of Moorpark to lose respect within the community.
An additional melodrama (the HIGH STREET BROADCAST by definition is a
melodrama) will be incorporated into the 2008/09 theater season 'as a melodrama for
the holiday show. Based on how well the melodrama is attended by the public, staff may
consider a second melodrama in future theater seasons.
In the past, staff has been approached by theater production companies wanting to
perform plays at the HSAC, including Hispanic themed plays. However, these
companies want the HSAC to produce the plays, rather than rent the facility, but there is
no budget for such activities. If there was a foundation that could assist these groups
with fundraising to cover the cost of renting the facility, the HSAC might be able to work
out a more economical solution to present these kinds of works. At the present time
there is not funding to produce or sponsor these requests, or other potential programs,
such as movies.
The HSAC has a limited staff that handles a variety of tasks to keep operations running
smoothly and actors on the stage. The staffing level of the HSAC is sufficient; however,
including additional activities may overstretch staff and affect quality. The proposed
changes included in this staff report could be incorporated into the 2008/09 season, but
some tasks, such as outreach activities, would need to be handled by the Box Office
Cashiers. A reassessment of staffing needs for the HSAC is recommended at the end
of the 2008/09 season.
Rentals
Rentals at the HSAC without appropriate oversight resulted in damage to equipment
requiring repairs. Adequate staffing during all rentals is crucial to preserving the
equipment at the HSAC. Staff recommends continuing to have equipment operators
approved by staff prior to handling or operating any equipment at the HSAC.
In order to attract quality rentals by reputable production companies, the HSAC needs
to establish a track record for strong, well presented productions. In order to expand on
the HSAC reputation, as well as keeping our own risk management in mind, we need to
verify the quality and legality of those who wish to produce productions at the HSAC.
Staff currently meets in person or over the phone with every person interested in renting
the HSAC. At this meeting, staff asks questions to insure the production will be well
presented and that the license to the show and music are available.
Rentals need to be balanced with the established theater season of the HSAC. If the
number of shows in the season is reduced, it is possible that the HSAC could be dark
more often than having activity. For example, the HSAC did not have a show from
March 2 to May 9 in order to allow for a rental opportunity. Several activities were held
at the HSAC, but most weekends the HSAC was dark. However, staff has reorganized
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the 2008/09 theater season to allow for longer time periods for a production company to
rent the HSAC as an independent performance. Exhibit C illustrates the available time
slots for longer rental opportunities. Currently, the theater season only utilizes 152
days, which makes HSAC available about 58% of the year. The available time slots
vary from four to seven weeks in length; the last two weeks of the season are grouped
with the first two weeks of the next season. Single or short day rentals will be guided to
the beginning or end of a longer rental period in order to preserve more concentrated
periods of time.
Keeping activity at the HSAC as often as possible is crucial to fight the perception from
the street that the HSAC is closed. The longer we are open and providing strong
productions, the more future rentals the HSAC will attract. If the HSAC can build a
strong rental base, it is possible that a production company might want to establish the
HSAC as its home, much as A.R.T.S did at the Simi Valley Cultural Arts Center. In
terms of number of rentals, Simi Valley Cultural Arts Center has its core of established
renters (which took 10 years to develop). These are comprised mainly of A.R.T.S.,
Pacific Sound Chorus, Ticket to Ride (Beatles Music), Raymond Michaels as Elvis,
Ronny & the Classics, and San Fernando Valley Male Chorus. These are companies
that came in, had good experiences, and returned again and again. The HSAC is
currently building this core of renters. For example, the Noontime Rotary Magic Show
has performed twice now at the HSAC and just booked their third performance almost a
year in advance.
Making the HSAC available to other rental users would be an opportunity to generate
additional revenue and maintain activity at the HSAC. At this time the HSAC is
available to rent only for "live theatrical events ". However, there is room to expand this
policy to include business presentations and other appropriate activities at the HSAC. It
is recommended that a rental policy be created to outline appropriate rental use of the
HSAC.
The main impediment for renting the HSAC is the $2,500 deposit. Money in hand in
advance of the rental is absolutely necessary; however, a $2500 upfront, in addition to
all rental fee and one million dollar general liability insurance puts our theater financially
out of reach for many local companies. While our rates are competitive, it is hard for a
smaller production to come up with that much cash upfront. Staff recommends that the
$2500 deposit requirement be eliminated and replaced with a requirement of 50% of the
rental fee paid in advance to reserve the desired time period and the remaining amount
due prior to the start of the rental.
Staff reviewed the rates of several nearby theaters. At this time, the rates of the HSAC
are consistent with other theaters. However, a tiered rate for private usage of the HSAC
(e.g. business meetings) is something to consider. For comparison sake, the rates of
the other theaters are listed on Exhibit D.
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The Agency recently acquired the building located at 33 High Street. This building is
adjacent to the HSAC and consists of two stories totaling 2,800 square feet. The
second level of the building can be leased out for office use and the ground level will be
utilized for storage, rehearsal and set building activities for the HSAC. The HSAC will
now utilize rehearsal space in this building in the third season, which allowed a series of
longer rental opportunities mentioned above. Further, the community could lease space
on the ground level for rehearsals at a rate significantly lower than rates at the HSAC.
r.nnr_pccinn
Staff called the Simi Valley Cultural Arts Center, Camarillo Community Theater,
Glendale Center Theater and Thousand Oaks Civic Arts Center to compare concession
selections and pricing. A side by side comparison is illustrated on Exhibit E. The data
shows that the HSAC is offering similar selections of concession and the prices are
within the price range of other performing art theaters. However, staff recommends
increasing the price of popcorn from $1 to $2 and initiate beer and wine sales by the
start of the third season. Staff does not count the number of bags of popcorn sold at
each event, so it is not possible to make an accurate prediction on the amount of new
revenue generated by increasing the price of the popcorn. It is anticipated that beer
and wine sales may generate $50.00 each night of a performance is held at the HSAC.
Apply $50.00 in revenue to each performance during the theater season alone (not
including rentals), and this activity has the possibility of generating $3,450.00.
Advertising
The HSAC current advertising plan includes a variety of tools to reach out to the
community theater goers. The 2007/08 advertising plan includes the following:
• Happenings Magazine
• Discovery Dining
• The Acorn (Moorpark, Simi Valley, Thousand Oaks, Camarillo)
• Ventura County Star
• Money Mailer Inserts
• Valley Scene Magazine
• Waste Management Billing Inserts
Postcard Mailers
• 2 movie quality posters for theater window display
• High Street Arts Center Website
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• City Website
• Channe110
• City's Quarterly Magazine
• Email Announcements
• Online Listings on Community Boards (Moorpark, Simi Valley, Conejo)
• Calendar Listing on "Your Neighborhood.com"
• Calendar Listing on "LA.com"
• Regular attendance at Chamber of Commerce breakfasts and events
• Postcards are also displayed at Simi Valley, Santa Paula, Camarillo, Ojai & Elite
Theaters
The HSAC's lobby is designed to enhance the theater -going experience. At this point,
staff recommends dedicating the wall space for brass plaques and fundraising
acknowledgements associated with fundraising activities of the proposed foundation.
Staff explored several ideas to create advertising space in the lobby area, however, the
HSAC ad hoc committee does not recommend this form of advertising at this time.
Staff will expand the advertising effort to include the surrounding cities in Ventura
County and western San Fernando Valley. Contact will be made with chambers of
commerce that operate in these areas to inquire about local meetings dates and
advertising opportunities such as the Welcome Wagon or Welcome to the
Neighborhood.
In the future, staff will explore a sponsorship program for the HSAC. Such a program
would allow a business, organization or individual to sponsor one performance or an
entire show during a season in exchange for naming rights. For example, staff could
announce at the beginning of the performance that it is sponsored by company "XYZ ",
which provides "ABC" services.
Revenue Goals
After operating the HSAC for 22 months, staff has a handle of the expenses of the
HSAC; however, it was the initial revenue projections that did not that materialize. The
initial revenue was estimated to be $136,590.00 in the first year and steadily increase
each year. Revenue in the first year of operation was $86,982.00 and is estimated to
be about the same in year two (currently, $71,043.00 after four shows and rentals
through 3/31/08). Some of the activities mentioned above will generate additional
revenue, but staff is estimating that the HSAC will generate $85,000.00 - $100,000.00
annually in revenue.
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Not including capital improvement expenses, the operational and production expenses
for the HSAC have increased over last fiscal year, but will decrease in fiscal year
2008/09. The expenses for fiscal year 2006/07 totaled $216,933.00. The budgeted
expenses for fiscal year 2007/08 are $259,395.00. Expenses to date are $198,998.42,
of which $114,404.55 are production costs and $84,593.87 are operating expenses.
Staff estimates the final expenses to be approximately $246,365.00 in fiscal year
2007/08. The HSAC 2008/09 expenses are proposed to be $230,820.00 as identified in
the draft 2008/09 budget.
Foundation Update
Staff has begun initial steps for the filing of an application for the IRS designation with
the assistance of the City Attorney's Office. The next step in this process is to complete
the articles of incorporation and draft bylaws. The foundation should be formed and
conduct an initial kick off event in the third season.
Arts Commission
At the April 23, 2008, joint meeting of the City Council and Arts Commission, the
Commission indicated that they are searching for a purpose. Staff will explore, at a later
time, the possibility of increasing the involvement the Commission has with the HSAC.
FISCAL IMPACT
Operation of the HSAC will not sustain itself without Agency assistance. The expenses
for the third theater season are estimated to $230,820.00. It is estimated that the HSAC
will generate approximately $85,000.00 - $100,000.00 in revenue. Therefore, the
amount of Agency assistance needed to fill the financial gap ranges from $130,820.00 -
$145,820.00; not including capital improvements.
STAFF RECOMMENDATION
Direct staff to implement changes proposed in agenda report
Exhibit A
HSAC Attendance
Exhibit B
Proposed 2008/09 Calendar
Exhibit C
Rental Calendar
Exhibit D
Theater Fee Schedule Comparison
Exhibit E
Concession Comparison
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EXHIBIT A
HSAC Attendance
r/w
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
�l
j—�-- Barnum
f
—►— A Christmas Carol
Complete Works of William Shakespeare
- * Always, Patsy Cline
- * Last of the Red Hot Lovers
—* Bye Bye Birdie
—+— Victor
Marley's Ghost
On Golden Pond
<c.e
ur
W
Weekend Attendance
High
Street Arts Center
Seasons -I 2
Show
Week 1
Week 2
Week 3
Week 4
Week 5 Week 6
Barnum
224
171
255
331
287 336
A Christmas Carol
205
290
514
Complete Works of
William Shakespeare
152
291
200
265
397
Always, Patsy Cline
201
308
416
Last of the Red Hot
Lovers
82
92
153
268
220
Bye Bye Birdie
277
285
255
320
447 443
Victor
99
91
159
126
208
Marley's Ghost
145
140
198
291
480
On Golden Pond
110
167
228
265
263
<c.e
ur
W
EXHIBIT B
HIG-H STREET ARTS CENTER
PRODUCTION /EVENT NAME
Performances. 7124 - 7/26
MOORPARK 25TH ANNIVERSARY
Film TBA
THE FANTASIKS
Performances: 811 - 917
BELL BOOK & CANDLE
Performances: 10/17 - 11/16
BEST" CHRISTMAS PAGEANT EVER
Performances: 1215 - 12'21
NOONTIME ROTARY (Magic Show)
Rental
MELODRAMA TBA
Performances_ 5/15 - 6/14
HIGH STREET BROADCAST
No Performance in November
START
END
DATE
DATE
7/14/08
7126/08
7/19/08
7/28/08
9/8/08
1 016/08
11/21/08
1/22/08
1/5109
1/26/09
3/4/09
3/14/09
5/3/09
5/5/09 6/18/09
1 2 3 4 5
6 7 8 9 10 11 1:
1' WIM = 1
2021222.324252'#
w 7 28 29 30 31
S M T W TH F s
1 2 3 4
5 6 7 8 9 1011
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
02 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 2122 23 24 25
26 27 28 29 30
2008 -2009
W TE
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 2122 23
24 25 26 27 28 29 30
31
S M T W TH F S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 1-0 19 2`!2122
23 24 25 2629
30
? M T W T-4 F S
9 10 11 1
16 17 18 1
22 23 24 25 2
1 2
4 5 6 7 8 9
10 1112 13 14 15 16
17 18 19 20 2i 22 23
24 25 26 27 28 29 30
31
S M T W TH F S
1 2 3 4 5 6
7 8 9 10 11 12 1'
14 15 16 17 18 19 2(
2122 23 24 25 26 2'
28 29 30
S M T W TH F F,
x 2 3 4 5 6
`! 8 9 10 11 12 13
14 15 16 17 18 19;20
2122 23-26 27
28 29 30 31
S M T r� .,,,.
5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 2
22 23 24 25 26 27 2
29 30 31
1-1T',�
1 2 3 4 5 6
7 9 9 1011 1213
14 15 16 17 13 19 20
21 22 23 24 25 26 27
28 29 30
EXNIINT C
HIGH STREET ART5 CENTER
Rental Availability — 2008/2009
AVAILABLE RENTAL PERIODS START END
DATE DATE
Rental Ptrifi 7/1!08 7/13/08
Rental Period 2
1/4/09 1/24/09
Rental Period 5
Kental Feriod 4 3115/09 5/2109
Rental Period 5 (could be combined with 6/19/09 6/28/09
rental period 1 for- rir.Kt year-,)
O
d
M 14 15 16 17 18 19
20 21 22 23 24 25 2E
2725293031
�) AA . , ' i i
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
2 3
4 5 6 7 8 910
11 12 13 14 1516 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 1E
17 18 19 20 21 22 2°
24 25 26 27 28 29X
31
v1 I Vv lI! f-
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 2EM 28 29
30
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 2E
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 3C
2008 -2009
5 M T W TH ?= 5
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
252930
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 2
21 22 23_ 26 27
25293031
1 2 3 4 5 6 7
8 9 10 '1 12 13 1
15 16 17 18 19 20 21
2223 24 25 26 27 28
29 30,,31,
1 2 3 4 5 6
7 8 9 10 11 12 1ZA
14 15 16 17 18
21 22 23 24 25 2`+
2'8 29.30
EXH 1131T D
Theater Fee 5cnecfule Comparison
High Street Arts Center
Non - Profit
Rate
Thousand Oaks Civic Arts Plaza Rate
Simi Valley Cultural Arts Center Rate
Performance Day - 0
Rehearsal/Mon -Thurs
$ 100.00
Non - Performance Da - $275
$ 100.00
Performance Day - 0
Rehearsal/Fri -Sun
$ 150.00
Non- Performance Da - $275
$ 150.00
Single Performance /Mon -Thurs
$ 275.00
$ 550.00
$ 275.00
Single Performance /Fri -Sun
$ 375.00
$ 550.00
$ 375.00
Multiple Performances /Mon -Thurs
$ 250.00
Add $275 for second performance
$ 250.00
Multiple Performances /Fri -Sun
$ 325.00
Add $275 for second performance
$ 325.00
Rehearsal Room Rental
$ 150.00
Matinee with Evening Performance
$
Commercial Film, Tape or Live
200.00
Broadcast
$ 3,500.00
Surcharge for hours between 12 a.m
and 10 a.m.
$25.00 /hour
$2500.00 (refundable
deposit) $125.00
Damage/Cleaning Damage/Cleaning Deposit
cleaning fee
Between $100.00 - $300.00 75% refundable
Production Stage Manager
$25.00 /hour,
$25.00 /hour, $50.00 /hour 12 a.m. -10 a.m. (called
Sound Board Operator
$125.00 /da
Staff on Site Charge)
$35.00 per event/multiple events (includes spot -op),
Spot Light
$20.00 /da
$50.00 /sin le event(includes spot-op)
Lamp Usage
$20.00 /da
$50.00/ erformance
$7.50 /event - multiple, $25.00 /event - single
Screen Usage
$20.00 /da
Technican Coordinator /Technical
$25.00- $61.00 per hour (estimate - 38
Director
hours)
$27.50 /hour
Projector Rental Fee
$150.00 1event - multiple, $175.00 /sin le event
$7.50 unit/event- multiple, $15.00 /unit - single (does
Hazer, fog, strobe machine
Piano Grand Piano (tuning)
$150.00/ performance.
not include cost of fluids)
$85.00
Marquis is ( one side
one
per event
Microphone rental (wired
$25.00
Wireless Microphone Rental
$15.00 er unit/ er event
$5.00 unit/per event, $20.00 unit/single event
House Manager
$90.00/ performance
Staff Custodian
$22.00 /hour
Contract Maintenance
$90.00 /performance,$250 /rehearsal
Orchestra Shell Use
$150.00
Printing of Tickets only_
$F0.00/ performance
Printing & Selling Tickets
$230.00/ performance
Parking
$8.00
Facility Fee
$4.00 per single ticket
Theater Fee Schedule Comparison
Regular For Profit
High Street Arts Center
Rate
Thousand Oaks Civic Arts Plaza Rate
Simi Valley Cultural Arts Center
Rate
Rehearsal/Mon -Thurs
$
150.00
Performance Day - 0
Non - Performance Da - $275
$
150.00
Rehearsal/Fri -Sun
$
200.00
Performance Day - 0
Non - Performance Da - $275
$
200.00
Single Performance /Mon -Thurs
$
375.00
$ 550.00
$
375.00
Single Performance /Fri -Sun
$
400.00
$ 550.00
$
400.00
Multiple Performances /Mon -Thurs
$
325.00
Add $275 for second performance
$
325.00
Multiple Performances /Fri -Sun
$
375.00
Add $275 for second performance
$
375.00
Rehearsal Room Rental
$ 150.00
Matinee with Evening Performance
$
225.00
Commercial Film, Tape or Live
Broadcast
$ 3,500.00
Surcharge for hours between 12 a.m
and 10 a.m.
75.00 /hour
Damage/Cleaning Damage/Cleaning Deposit
$2500.00
deposit)
(refundable
$100.00
cleaning fee
Between $100.00- $300.00 75 %a refundable
Production Stage Manager
$25.00 /hour
$25.00 /hour, $50.00 /hour 12 a.m. -10 a.m. (called
Staff on Site Charge)
Sound Board Operator
$125.00/da
Spot Light
$20.00 /da
$45.00 per event/multiple events (includes spot -op),
$50.00 /sin le event (includes spot -op)
Lamp Usage
$20.00 /da
$50.00 /performance
$10.00 /event - multiple, $25.00 /event -sin le
Screen Usage
$20.00 /da
Technican Coordinator/Technical
Director
$25.00- $61.00 per hour (estimate - 38
hours)
$27.50 /hour
Projector Rental Fee
$125.00 /event - multiple, $175.00 /sin le event
Hazer, fog, strobe machine
$10.00 unit/event- multiple, $15.00 /unit - single
(does not include cost of fluids
Piano Rental/Grand Piano (tuning)
$150.00/ performance
$85.00 per event
Marquis one side
$25.00
Microphone rental wired
$15.00 per unit/ per event
Wireless Microphone Rental
$10.00 unit/ per event, $20.00 unit/single event
House Manager
$90.00/ performance
Staff Custodian
$22.00 /hour
Contract Maintenance
$90.00/ erformance,$250 /rehearsal
Orchestra Shell Use
$150.00
Printing of Tickets only
$80.00 /performance
Printing & Selling Tickets
$230.00/performance-
Parking
$8.00
Facility Fee
1
$4.00 per single ticket
�r
EXI- OIT E
THEATRE SEATING COST/TIX ITEMS PRICE
Simi Valley Cultural Arts Center 220 $20 candy bars $1
chips,pretzels $1
cookies $1
canned soda $1
Camarillo Community Theatre
Glendale Center Theatre
Thousand Oaks ;;ivic Arts Centre
High Street Arts: Centre
240 $17 candy bars
$1.50
popcorn
$1.50
bottled soda
$1.50
bottled water
$1
coffee
$0.75
450 $22 boxed candy
$2
cookies
$2
fountain soda
$2
1800$40+ candy bars
$1.50 -$2
peanuts, chips
$1.50 -$2
brownies
$1.50 -$2
bottled water & soda
$3
wine by glass
$6
Beer
$4.25 -$5.50
coffee
$2
270 $15 candy bars
popcorn
fountain soda
bottled water
coffee
cocoa
$3
$1- Next season $2.00
$2
$2
$2
$2
DATE: May 6, 2008
REDEVELOPMENT AGENCY OF
THE CITY OF MOORPARK
BOX ITEM
TO: Honorable Agency Board of Directors
FROM: David C. Moe 11, Redevelopment Manager
SUBJECT: Item 5.A — Redevelopment Agency Agenda, May 7, 2008
********************************************************************* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * **
Please remove Exhibits B and C from your Agency Packets, relating to Item 5.A, and
replace them with the attached Exhibits.
The change made to Exhibit B was to improve clarity and move up the melodrama in the
season line -up. Exhibit C was changed to reflect a few additional dates that were available
for rental.
EXH1131T D
HIGH 5TREET ART5 CENTER 2008-2009
M HIM IM 0dM=-j0jjr-f R - — W&SNAMIM&MMIN . . . . . . . . . . .
PRODUCTION/EVENT NAME START END
DATE DATE
BEAUTY AND THE BEAST
Children's Summer Workshop 7/14/08 7/26/08
Performances: 7/24 - 7/26
MOORPARK 25TH ANNIVERSARY
Film TBA
7/19/08
THE FANTASIKS
Performances: 8/1 - 9/7
7/28/08
9/8/08
BELL BOOK & CANDLE
Performances: 10/17 - 11/16
10/6/08
11/21/08
HOLIDAY MELODRAMA
Performances: 12/5 - 12/21
1/22/08
1/5/09
THE TWO AND ONLY (Jay Johnson)
Performances: 2/6 - 3/1
1/26/09
3/4/09
NOONTIME ROTARY (Magic Show)
Rental
3/14/09
MOORPARK ARTS FESTIVAL 5/3/09
TBA 5/5/09 6/18/09
Performances: 5/15 - 6/14
HIGH STREET BROADCAST
No Performance in November
MOrID771
Theater Closed: 11/27, '12/24,12/25, 1/1 A
1 2 3 4 5
6 7 9 10 11 12
1 °)14 '15 16 '17 1r3 I
27 28 29 30 55' i
M1, T VV
1 2
4 5 0 7 5 9
11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 3C
>1
5 M T W I-H F 5
E2 3
4 5 6 7 a 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 2930 31
5 M T W TH F 5
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
C
13 M T W 1-1-i F
1 2 3 4 5 6 7
5 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
T W TH F 15
1 2
5 4 5 6 7 8 9
10 11 12 15 14 15 16
16 19 20 21 22 23
25 26 27 28 29 310
5 M -I' V\/ -71,H F 5
1 2 3 4:5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 2C
21 22 23 24 25 26 27
2e, 29 30
5 M T �q 'T H F r-)
a 91011
15 16 17 18
22 23=26
29 30 31
5 1,,1 T N TH F '51
1 2 3 4 5 6 7
b 9 10 11 12 13 14
15 16 17 18 1920 21
22 23 24 25 26 27 2E
2930 31
5 M T 'M TH F
1 2 3 4 6 6
7 8 9 10 11 12 151
14 15 16 17 18 19 2C
21 22 23 24 25 26 27
28 29 30
EXHIBIT C
HIGH 5TKEET ARTS CENTER 2D�8-2DD�
Rental Availability— 200812009 M�rr a �s MIM
G,�,�e nR� �.�A �'a�*�Q.�.` a. _ m�uaau��;rssa ,.¢r,, ns,�s msns.n <,�«sus� <er
Rental Fcrlorr ,{
I cnt,d F'cri0
Ke fi tal Fori0d, Ar
START
END
DATE
DATE
7/1/08
7/13/08
9/9/08
10/5/08
1/2/09
1/25/09
3/15/09
5/2/09
Kental tleric)6� 5 (could �c cornbined with 6/19/09 6/28/09
rental period 1 for next year.)
IMI i 4''v' ,1.., �
14 15 16 17 18 19
20 21 22 23 24 25 2E
27 28 29 30 31
Pvi !` 1N
TH F 5
5 6 7 8 9 10 11
12 13 14 15 16 17 16
19 20 21 22 23 24 25
26 27 28 29 30 31
�-A T W 'TH F 6
® 2
4 5 C> 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 26 29 30 31
1 2 '�5 4
-:} 7
ell 0 10 Il
12 13 i4 15 1 <3 "'7 1r3
19 0 2! 22 :2 � 2'4 2.
n �..
2e 27 2t3 29 0
tA T 1 1
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 2223
24 25 26 27 28 29 30
31
c ^, kvi T W TH C 5
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26M 26 29
30
5 A/! T W TH F
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 3G
6 M I" W' TH F 6
o/ 1; . 11 12 13
14 , 1G 17 1,13 1920
21 22 23 24 25 26 27
fib, 29 30
Ei M T 0/ TH F 5
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 2G
21 22 23_ 26 27
28293031
5 KI T W *FI H F c
1 2 3 4 5 6 7
8 9 10 11 12 13 1
i5 16 17 18 19 20 21
22 23 24 25 26 27 28
5 M T W TH F 5
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 .
s 7 -a aoS
rrEM
MINUTES OF THE REDEVELOPMENT AGENCY
Moorpark, California February 20, 2008
A Regular Meeting of the Redevelopment Agency of the City of Moorpark was held on
February 20, 2008, in the Community Center of said City located at 799 Moorpark
Avenue, Moorpark, California.
CALL TO ORDER:
Chair Hunter called the meeting to order at 7:17 p.m.
2. ROLL CALL:
Present: Agency Members Mikos, Millhouse, Parvin, Van Dam, and
Chair Hunter.
Staff Present: Steven Kueny, Executive Director; Joseph Montes, General
Counsel; Hugh Riley, Assistant Executive Director; David
Moe, Redevelopment Manager; and Deborah Traffenstedt,
Agency Secretary.
3. PUBLIC COMMENT: None.
4. REORDERING OF, AND ADDITIONS TO, THE AGENDA: None.
5. PRESENTATION ACTION DISCUSSION:
A. Consider_ Eiqhteen Month Performance Review of the Hiah Street Arts
Center. Staff Recommendation: 1) Direct staff to determine the necessary
actions to form a Moorpark Community Foundation of the Arts; and 2)
Continue financial support for the High Street Arts Center until at least
June 30, 2009.
Mr. Riley gave the staff report and discussed Agency budget reporting for
Fiscal Year 2007/08, which failed to properly advise the board that even
though actual expenses for the Arts Center had not increased, staff was
recommending an increase in the agency "subsidy" to pay for those
expenses, to compensate for the fact that staff's initial projected yearly
revenues from the theatre had been over - estimated and were not
achieved.
A discussion followed among the Agency Members and staff: 1) Clarifying
the shortfall in revenues from the theater and the need to budget, beyond
the originally projected $300,000 agency contribution for the first three
years of operation, an additional $30,000 - $40,000 annually to make up
for lower incoming revenues than had been projected; 2) Confirming that
,i00019
Minutes of the Redevelopment Agency
Moorpark, California Page 2 February 20, 2008
there is no recommendation to close the theater; 3) Confirming that the
purpose of the agenda item was to discuss an 18 -month performance
review of the Arts Center's operation that could address the current plan
and any modifications to the plan that might be suggested; and 4)
Explaining that in the Agency's original consideration to run the theater,
revenue projections had been based upon a) past experience of Mr. Larry
Janss; and b) information from the High Street Theater Foundation about
theatre attendance at their productions (both paid and complementary)
instead of on only paid ticket sales.
L.J. Stevens, contract manager for the High Streets Art Center, apologized
for sending an email to her colleagues in the arts, which was forwarded to
the Councilmembers and the Mayor. She stated she hopes to continue to
work to enrich the arts in Moorpark with open communication. Mayor
Hunter accepted Ms. Stevens' apology.
The following speakers spoke in support of the High Street Arts Center in
either its current operation or with modifications to expand the use of the
theater, as outlined in an alternative business plan prepared
independently by the Mayor including its goal to expand use and
availability of the theater.
Rolland Petrello
Leslie Nichols
Regina Mocey
Jean Donahue
Ralph Mauriello
Darby Shields
Reeshan Gulati Tuomi
Bruce Thomas
Rich Burlingham
Johanna Burlingham
Linda Livingston
Dr. Clint Harper
Bob Peskay
Thomas McKenzie
Margaret Travers
Cheryl De Bari
David.Allen
Peter Foy
Dawn Mortara
Stuart Cooper
Pamela Castro
George Kralemann
Greg Gillis -Smith
John Procter
Bill Amador
JO020
Minutes of the Redevelopment Agency
Moorpark California Page 3 February 20, 2008
In response to Chair Hunter, Ms. Traffenstedt summarized one Written
Statement card from Mary Verleur in opposition to the Mayor's new
business plan and in support of keeping the High Streets Arts Center in its
current format.
Ms. Traffenstedt stated one more speaker had arrived in the audience.
Pam Rossi, Moorpark, dance school business owner and Artistic
Director of Moorpark Civic Ballet, spoke in support of expanding the
uses of the theater.
AT THIS POINT in the meeting, a recess was declared. The time was 8:55 p.m. The
meeting reconvened at 9:18 p.m.
Chair Hunter stated it was never his intent to close the theater or to
criticize the current productions. He gave a PowerPoint presentation
showing comparisons of the 2006/07 season versus the 2007/08 season
in the areas of seating capacity, tickets sold, and percentage of
concession sales versus box office ticket sales. He stated his business
plan was a proposal intended to stimulate discussion on enhanced
efficiency of the facility, to broaden the range of activities involving the
community, and to guarantee sound stewardship of public funds.
MOTION: Agency Member Mikos moved for the purposes of discussion and
Agency Member Millhouse seconded for the purposes of discussion a motion to:
1) Continue to financially support the High Street Arts Center (HSAC), to
expressly honor the previously approved three -year commitment to the present
operating model through June 30, 2009, including the currently approved funding
in the 2007 -2008 adopted agency operating budget, with another review in June
2008, as part of the 2008 -2009 budget adoption, and another mid -year progress
review in January 2009; 2) Direct staff to evaluate the practical feasibility,
including the staffing and fiscal impacts of potential future near term or longer
term modifications to the HSAC's operating plans and procedures as outlined in
the agenda report, as outlined in Agency Chair Hunter's Concept Plan that was
released to the media last week, and any other ideas that may come forward for
future consideration; 3) Approve the creation of a Moorpark Community
Foundation for the Arts as a nonprofit tax exempt public benefit corporation
organized for public and charitable purposes, specifically to support, encourage,
and enhance presentation of the performing and visual arts, educational
programs, and cultural activities within the City of Moorpark, with a mission to
raise funding for annual arts support and to establish an endowment fund, which
will serve as a sustaining revenue source for the High Street Arts Center, and a
stipulation that the foundation shall have no direct involvement in the finances or
management of operations of the Arts Center; and 4) Direct staff to determine
and effectuate the necessary steps and actions to create this foundation at the
110021
Minutes of the Redevelopment Agency
Moorpark, California �_._ Paoe 4 February 20, 2008
earliest possible date, with the support of the City Attorney, at a cost not to
exceed $5,000 without additional Agency approval.
A discussion followed among the Agency Members and staff regarding 1)
a staff failure to identify, in the narrative portion of the mid -year Agency
budget report, the decrease in revenues for the theater; 2) the need for
increased understanding of the function of the arts center in the
community; 3) honoring the three -year initial commitment to the Arts
Center, while still making mid - course corrections when needed, taking into
consideration feasibility of and both staffing and fiscal impacts of potential
operational changes; 4) the benefits of creating a foundation; and 5) staff's
ability to move forward, as they did with acquiring the Moorpark Library
from the County, to hire a contractor, set bench marks, and make the High
Street Arts Center a collaboration between staff, professionals, and the
community for what is best financially for the theater and to continue to
present excellent, quality productions. Further discussion followed
regarding Agency Member Millhouse's recommendation to form an ad hoc
committee to refine the proposal prior to returning it to the Agency.
AMENDED MOTION: Agency Member Mikos moved to amend number 2 and
Agency Member Millhouse seconded the amendment to number 2 of the motion
to include formation of the High Streets Arts Center ad hoc committee to meet
prior to returning discussion of this to the Agency at the first meeting in May
2008.
Agency Members Mikos and Van Dam volunteered to serve on the High
Street Arts Center ad hoc committee.
The amended motion carried by unanimous roll call vote.
6. CONSENT CALENDAR: (ROLL CALL VOTE REQUIRED)
MOTION: Agency Member Millhouse moved and Agency Member Parvin seconded a
motion to approve the Consent Calendar. The motion carried by unanimous roll call
vote.
A. Consider Approval of. Minutes of Regular Meeting of January 16, 2008.
Staff Recommendation: Approve the minutes.
7. CLOSED SESSION:
None was held.
90 022
Minutes of the Redevelopment Agency
Moorpark, California _ Page 5 February 20, 2008
8. ADJOURNMENT:
MOTION: Agency Member Parvin moved and Agency Member Van Dam seconded a
motion to adjourn the meeting of the Moorpark Redevelopment Agency. The motion
carried by unanimous voice vote. The time was 10:05 p.m.
Patrick Hunter, Chair
ATTEST:
Deborah S. Traffenstedt, Agency Secretary
00023
n
,S- 7 -aoo�S
ITS -
MINUTES OF THE REDEVELOPMENT AGENCY
�. Moorpark, California
April 2, 2008
A Regular Meeting of the Redevelopment Agency of the City of Moorpark was held on
April 2, 2008, in the Community Center of said City located at 799 Moorpark Avenue,
Moorpark, California.
1. CALL TO ORDER:
Chair Hunter called the meeting to order at 7:30 p.m.
2. ROLL CALL:
Present: Agency Members Mikos, Millhouse, Parvin, Van Dam, and
Chair Hunter.
Staff Present: Steven Kueny, Executive Director; Hugh Riley, Assistant
Executive Director; Barry Hogan, Deputy City Manager; and
Deborah Traffenstedt, Agency Secretary.
3. PUBLIC COMMENT:
None.
4. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
CONSENSUS: It was the consensus of the Agency to pull Items 5.A. and 5.D. from the
Consent Calendar for individual consideration upon the request of Chair Hunter.
5. CONSENT CALENDAR: (ROLL CALL VOTE REQUIRED)
MOTION: Agency Member Parvin moved and Agency Member Van Dam seconded a
motion to approve the Consent Calendar with the exception of Items 5.A. and 5.D,
which were pulled for individual consideration. The motion carried by unanimous roll
call vote.
B. Consider Amendment to 1095 Walnut Canyon Road 460 Charles Street
and 14245 Princeton Avenue Demolition Contract and Resolution
Amending Fiscal Year 2007/08 Budget to Fund the Project. Staff
Recommendation: 1) Approve Amendment to demolition project and
authorize Executive Director to sign Amendment; and 2) Adopt Resolution
No. 2008 -190. ROLL CALL VOTE REQUIRED
C. Consider Authorizing the Partial Acquisition of APN 512-0-090-060,
Acceptance of Grant Deed for Recordation and Resolution Amending
Fiscal Year 2007/08 Budget. Staff Recommendation: 1) Authorize the
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Executive Director to execute all documents necessary to this transaction;
2) Authorize the Agency Secretary to accept and consent to the
recordation of any deed; and 3) Adopt Resolution No. 2008 -191. ROLL
CALL VOTE REQUIRED
The following items were pulled for individual consideration.
A. Consider Approval of Minutes of Regular Meeting of March 19 2008.
Staff Recommendation: Approve the minutes.
Chair Hunter stated he was absent from the March 19, 2008, meeting and
would be abstaining from the vote.
MOTION: Agency Member Millhouse moved and Agency Member Parvin
seconded a motion to approve the Regular Meeting Minutes of March 19, 2008.
The motion carried by voice vote 4 -0, Chair Hunter abstaining due to his absence
from the March 19, 2008, meeting.
D. Consider Approval of Agreement with Roger Cantrell /Lawrence Moss and
Associates to Provide Design Services Associated with the Hardscape
and Streetscape Plan on High Street and Resolution Amending the Fiscal
Year 2007/08 Budget to Fund the Study. Staff Recommendation: 1)
Select Roger Cantrell /Lawrence Moss and Associates to provide design
services for the Hardscape and Streetscape on High Street as outlined in
the agenda report and authorize the Executive Director to sign the
agreement, subject to final language approval of the Executive Director
and Agency General Counsel; and 2) Adopt Resolution No. 2008 -192.
ROLL CALL VOTE REQUIRED
In response to Chair Hunter, Mr. Hogan confirmed the timing of this item
will be coordinated with other development planned for High Street. In
response to Councilmembers Parvin and Mikos, Mr. Hogan confirmed
they will be conducting a meeting with the merchants on High Street and
affected community members, possibly at a High Street restaurant to
solicit their ideas.
MOTION: Chair Hunter moved and Agency Member Parvin seconded a motion
to 1) Select Roger Cantrell /Lawrence Moss and Associates to provide design
services for the Hardscape and Streetscape on High Street as outlined in the
agenda report and authorize. the Executive Director to sign the agreement,
subject to final language approval of the Executive Director and Agency General
Counsel; and 2) Adopt Resolution No. 2008 -192. The motion carried by
unanimous roll call vote.
6. CLOSED SESSION:
None was held.
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7. ADJOURNMENT:
MOTION: Agency Member Millhouse moved and Agency Member Mikos seconded a
motion to adjourn the meeting of the Moorpark Redevelopment Agency. The motion
carried by unanimous voice vote. The time was 7:36 p.m.
Patrick Hunter, Chair
ATTEST:
Deborah S. Traffenstedt
Agency Secretary