HomeMy WebLinkAboutAG RPTS 2011 0316 RDA REGM,
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Resolution No. 2011 -245
REDEVELOPMENT AGENCY OF THE CITY OF MOORPARK
REGULAR MEETING AGENDA
WEDNESDAY, MARCH 16, 2011
7:00 P.M.
Moorpark Community Center 799 Moorpark Avenue
1. CALL TO ORDER:
2. ROLL CALL:
3. PUBLIC COMMENT:
4. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
5. PRESENTATION /ACTION /DISCUSSION:
A. Consider Progress Report on Two -Year Action Plan for the High Street Arts
Center. Staff Recommendation: Direct staff to include a net funding
contribution of $50,000 for the High Street Arts Center for the Fiscal Year
2011 -2012 Budget so that plans for the next season's programming can be
finalized and contracts for selected shows can be completed. (Staff: Hugh
Riley)
All writings and documents provided to the majority of the Agency regarding all open- session agenda items are available for
public inspection at the City Hall public counter located at 799 Moorpark Avenue during regular business hours. The agenda
packet for all regular Redevelopment Agency meetings is also available on the City's website at www.ci.mooroark.ca.us.
Any member of the public may address the Agency during the Public Comments portion of the Agenda, unless It is a Public
Hearing or a Presentation /Action/ Discussion item. Speakers who wish to address the Agency concerning a Public Hearing or
Presentations /Action /Discussion item must do so during the Public Hearing or Presentations /Action/ Discussion portion of the
Agenda for that item. Speaker cards must be received by the City Clerk for Public Comment prior to the beginning of the Public
Comments portion of the meeting; for a Presentation /Action /Discussion item, prior to the Chair's call for speaker cards for each
Presentation /Action/ Discussion agenda item; and for a Public Hearing item, prior to the opening of each Public Hearing, or
beginning of public testimony for a continued hearing. A limitation of three minutes shall be imposed upon each Public Comment
and Presentation /Action /Discussion item speaker. A limitation of three to five minutes shall be imposed upon each Public
Hearing item speaker. Written Statement Cards may be submitted in lieu of speaking orally for open Public Hearings and
Presentation /Action /Discussion items. Any questions concerning any agenda item may be directed to the City Clerk's office at
517 -6223.
Redevelopment Agency Agenda
March 16, 2011
Page 2
6. CONSENT CALENDAR: (ROLL CALL VOTE REQUIRED)
A. Consider Minutes of Regular Meeting of February 16, 2011. Staff
Recommendation: Approve the minutes.
B. Consider Authorization of Recordation of the Notice of Completion for
Retaining Wall at 81 First Street. Staff Recommendation: Authorize the
Agency Secretary to file the Notice of Completion and release the project
bonds as outlined in the agenda report. (Staff: David Moe)
7. CLOSED SESSION:
A. CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION
Significant exposure to litigation pursuant to Subdivision (b) of Section
54956.9 of the Government Code: (Number of cases to be discussed - 4)
B. CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION
Initiation of litigation pursuant to Subdivision (c) of Section 54956.9 of the
Government Code: (Number of cases to be discussed - 4)
8. ADJOURNMENT:
In compliance with the Americans with Disabilities Act, if you need special assistance to review an agenda or
participate in this meeting, including auxiliary aids or services, please contact the City Clerk's Division at (805)
517 -6223. Upon request, the agenda can be made available in appropriate alternative formats to persons with a
disability. Any request for disability - related modification or accommodation should be made at least 48 hours
prior to the scheduled meeting to assist the City staff in assuring reasonable arrangements can be made to
provide accessibility to the meeting (28 CFR 35.102 - 35.104; ADA Title II).
CITY OF MOORPAM CALIFORNIA ITEM 5.A.
Redevelopment Agency Meeting
i
I-A W WA W, C-_
MOORPARK REDEVELOPMENT AGENCY
AGENDA REPORT
TO: Honorable Agency Board of Directors
FROM: Hugh R. Riley, Assistant Executive Direc
DATE: March 8, 2011 (MRA Mtg. of March 16, 2011)
SUBJECT: Consider Progress Report on Two -Year Action Plan for the
High Street Arts Center
BACKGROUND:
The Redevelopment Agency of the City of Moorpark acquired the High Street Arts
Center ( "HSAC ") on August 1, 2005, in an effort to preserve a venue for live
performances in the downtown. On April 26, 2006 the Agency Board approved the
retention of an independent contractor to manage the HSAC and produce a theater
season. The Agency conducted 18, 22, and 36 month reviews of the performance of
the HSAC. These performance reviews were the basis for continuing the operation of
the Arts Center for subsequent seasons under a contract general manager.
On May 20, 2008, following the 36 -month performance review, the Agency Board
directed staff to continue operating the High Street Arts Center ( "HSAC ") following
the Professional General Manager Model for an additional two years (two additional
full seasons from July 1, 2009 through June 30, 2011). Additional direction was
provided to staff to evaluate the economic and practical feasibility of implementing
some or all of the goals listed in the agenda report while taking into account special
consideration for the staffing and funding requirements that may be associated with
each listed goal.
On July 1, 2009, staff presented and the Agency Board approved a Two -Year Action
Plan to address the Board's expressed concerns, to examine economic feasibility of
the goals, and to provide details on progress made during the first three years'
operating seasons at the HSAC. On April 21, 2010, staff presented a progress report
on the Action Plan and was directed to provide an update to the report in March 2011
prior to the consideration of the Agency's operating budget for FY 2011 -2012. The
Agenda Report presenting the April 2010 Progress Report is Attachment 1 to this
report.
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Honorable Agency Chair and Board Members
March 8, 2011
Page 2
DISCUSSION:
In June 2010 HSAC General Manager, L. J. Stevens informed the Agency that she
would not be renewing her contract for the 2010 -1011 Theater Season. After
interviewing 12 candidates for the position, Ken Rayzor was named General Manager
in July. At that time Mr. Rayzor presented a Two -Year Business Plan for the Arts
Center (Attachment 2) designed to reduce the Agency subsidy by 50% in year one
(2010 -2011) and an additional 50% in year two (2011- 2012). As of this report date,
year one results are on a pace to achieve those objectives.
The box office revenues for "Evita ", Miracle on 34th Street' and the first five weeks of
"Les Miserables - School Edition" has already exceeded budgeted revenue projections
for FY 2010 -2011. Increased rentals, higher attendance, more popular show selection
and increased ticket prices have significantly improved income generation for the fifth
season. A Season Ticket program was initiated this year with the goal of attracting
100 subscribers. The program sold 135 season tickets. As a result, attendance and
revenue at the Arts Center is up significantly as shown in the tables below.
1 1,000
10,000
9.000
8.000
TOGO
8,000
5,000
4.000
OHO
,LO
HSAC Season Attendence Review
O
r10
$120.000
$110,000
$100,000
$90.000
$80.000
$70.000
$80,000
$50.000
HSAC Season Revenue Review
06 p1 p0 p°' 0
O
�O
2006/07
4,843
2006/07
$79,482
2007/08
5,197
2007/08
$74,385
2008/09
5,320
2008/09
$74,676
2009/10
5,283
2009/10
$61,943
2010/11 (thru 3/6)
6,528
_
2010/11 (thru 3/6)
$100,785
2010/11 (Anticipated)
10,178
2010/11 (Anticipated)
$126,785
Progress on Two -Year Action Plan:
In addition to the revenue and attendance goals, actions taken and results from April
2010 to March 1, 2011, and plans for the future season to achieve the objectives
included in the Two -Year Action approved by the Board on July 1, 2009 are discussed
below.
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Honorable Agency Chair and Board Members
March 8, 2011
Page 3
1. Explore other children's theater programs in an effort to introduce
Moorpark's youth to the HSAC and build further community
involvement. Include other children programming besides the youth
workshop, which is covered by #9.
Youth have been featured in every HSAC production this season.
"Evita" had 7 students age 16 or younger, Miracle on 34th Street had
15, "Les Miserables- School Edition's" entire cast of 39 were high
school students or younger.
r A special Wednesday matinee production of "Les Miserables - School
Edition" was attended by over 250 middle school students and
included special presentations by the show's director and a question
and answer segment with the cast.
y Moorpark Foundation for the Arts (MFA) provided a $500 grant to
Steve Robertson Youth Theater Program for their production of
"Babes in Toyland" in October 2010.
The co- production of "Macbeth" will include three, special Thursday
night high school performances beginning at 7 :00 p.m. with a pre -sale
ticket price of $7.00.
2. Explore additional musical competitions and continue outreach to the
community and schools.
"Moorpark Has Talent" show played to a sell -out crowd on April 17,
2010. The 2011 Edition is scheduled for Saturday, April 16.
Y The Student Film Festival featuring works by Moorpark College
Students attracted an audience of more than 180 on May 12, 2010.
Y Another Student Film Festival is planned for May 11, 2011
The Arts Center continues its relationships with the Miss Ventura
County and Miss Moorpark Scholarship Pageant Associations. The
Miss Ventura County Pageant was presented on February 29, 2011
and the Miss Moorpark Pageant is scheduled for May 14, 2011
3. Offer the HSAC to local nonprofit organizations for fund raising events.
v HSAC provided free tickets to support fundraising at the following
schools: Flory, Walnut Canyon, Mesa Verde, Chaparral, University
Charter Middle School as well as for Country Days, the Moorpark
Chamber, Rotary and other local service organizations.
v Group tickets at discounts have been available to local services clubs
and community organizations. These have been used by Tony
Kramer and the Villa Del Arroyo Mobile Home Park Residents
Association.
The MFA held the reception for its first annual fundraising event at the
HSAC on August 28, 2010. Guests were treated to several production
numbers by the Musical Theater Youth Summer Camp cast of "Into
the Woods- Junior."
The High Street Theater Foundation now known as the Performing
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Honorable Agency Chair and Board Members
March 8, 2011
Page 4
Arts Association of Moorpark rented the Theater for their fall, youth
theater production of "Babes in Toyland."
The Rotary Club of Camarillo has continued its fourth annual March
rental for their Magic Show fund raiser.
4. Have a promotional event taking place at the HSAC during Country Days
targeting kids and families
During Country Days on October 5, 2010, the Arts Center hosted a
variety of music and dance performances by local artists including,
Pam Rossi Dancers of Moorpark, Studio 13 Dancers of Simi Valley,
2010 Talent Show winners (singers) Shane Lerma & Luis Paredes,
TLC Dancers and Ballet Folklorico. Total attendance 450.
5. Initiate beer and wine sales immediately.
�- A Type 64 Liquor License was issued to the Moorpark Foundation
(MFA) for the Arts on March 17, 2010.
r- Beer and wine sales commenced at the March 28 performance of the
High Street Broadcast and have been available for every event at the
Arts Center (when appropriate) since then. The MFA realized a profit
of approximately $3,000 for the first 9 months (March to December) of
the Lobby Bar operation.
6. Assist the Foundation to raise funds to contribute $5,000.00 in the
fourth theater season and $7,500.00 in the fifth season.
The Moorpark Foundation for the Arts began operations in January 2010. A
copy of the Foundation's Annual Report for 2010 is Attachment 3 to this
report. A summary of the Foundation's philanthropic contributions totaling $
9,378.50 are summarized below:
1. Summer Youth Music Theater Camp -13 Scholarships totaling
$ 2,150
2. The High Street Broadcast- Two Grants totaling $1,294 replacing
Agency costs.
3. Grant to the Steve Robertson Youth Theater Program- $500
4. Grant to "Moorpark Has Talent" for Cash Prizes totaling $2,000
5. Contribution to the High Street Arts Center for a Stage Scrim - $2,000
6. Contribution to the High Street Arts Center for Lighting Equipment -
$1,434.50
The MFA Board of Directors will be in a position to contribute up to $10,000
during the next Season to further reduce the Agency Subsidy. The Board has
set as an objective, leasing the first floor of 33 High Street from the Agency.
(See Attachment 3- Goals for 2011). Revenue from the lease could be used
to assist with operating expenses for the Arts Center.
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Honorable Agency Chair and Board Members
March 8, 2011
Page 5
7. Create a new free promotional event (or series of events) for the HSAC.
r The General Manager recommends moving away from "free" Sunday
promotional events and instead exploring a modest admission fee of
$5. The events have value in that HSAC serves a new audience, but
the promotional cross pollination is minimal and insufficient to justify
offering them for free.
➢ The Arts Center is joining forces with the MFA to sponsor a series of
"Enjoy the Arts" Programs on Sunday nights including: six scheduled
performances by the High Street Broadcast, A Good OI' Variety Show
in cooperation with Moorpark College Drama Department, a Classic
Film Series, and a "Moorpark in Concert" series of musical
performance with local artists during Calendar 2011. The first Variety
Show played to a near full house on February 20, 2011.
8. Seek corporate sponsor or sponsors to continue the "High Street
Broadcast' (HSB) as a free event.
The search for a permanent corporate sponsor for the HSB continues.
Meanwhile the MFA sponsored the Halloween program "Tales from
Autumn Knoll" and a Holiday show "A Very Merry Broadcast." The
Foundation provided volunteers to collect target donations of $5.00
per person and passed the funds back to the HSB in the form of
grants totaling $ 1,294. HSB has agreed to continue the arrangement
for an additional six programs during 2011.
9. Produce a youth workshop in year five for Moorpark children.
The Arts Center presented a Musical Theater Youth Summer Camp
in cooperation with Treblemakers, Inc. The program attendees
produced "Into the Woods- Junior" with a youthful cast of 33. MFA
provided $2,150 in scholarships to 13 Moorpark children. The Four -
performance production was a successful educational outreach to the
community. However, the costs for the 2010 Program were many
times that of similar programs at other area theaters.
The Arts Center will produce a 2011 Summer Youth Program that
offers more performance than last year is more affordable to families
and is more profitable. The goal for 2011 is to present a vibrant
summer youth program that is not such a drain on resources. The
program would feature twice the number of performances over two
weekends. It is based on the successful model instituted at the
Camarillo Community Theater over the last two years. The General
Manager will supervise two college students who direct the program
and are in turn assisted by parent volunteers. Staffing costs are
dramatically reduced. Another key component of the program is its
affordability for the participants. Generally, tuition fees for summer
programs run $295 and up, on top of which parents must still
purchase performance admission tickets. Our program requires a
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Honorable Agency Chair and Board Members
March 8, 2011
Page 6
$250 advance payment, however, that cost is broken down
accordingly: $10 script fee, $40 costume fee (both of which the
participants keep). The remaining $200 is 20 pre - purchase tickets at
$10 each. The parents may use the tickets, sell them or give them
away.
This financial model covers the cost of the program, guarantees a
health audience for all performances and generates a profit to boot.
And because the program is profitable, it also allows for scholarships
to assist families for whom the advance payment would be a
hardship.
10. Continue to include large blocks of time to provide opportunities for
other theater groups to rent the HSAC to produce plays.
The General Manager recommends removing this item. The available
rental market is insufficient to justify having the theater sit idol for
large blocks of time.
y A seven week block of time including weekends in March and April
2010 was available. However, with the number of rentals in 2010
having more than doubled from previous years and the co-
productions with the California Shakespeare Company, it is difficult,
and financially impractical to simply reserve blocks of time on the Arts
Center Schedule. The High Street Theater Foundation rented the
Center in October for its youth workshop production. No other theater
groups or companies asked to rent the Arts Center for a full
production.
11. Rotate advertisements in area bargain periodicals to expand into the
west San Fernando Valley and west Ventura County markets.
Y The General Manager recommends removing this item. Ad costs for
The San Fernando Valley are too great and return too small. The Arts
Center will continue to utilize email, direct mail, print, and local radio
where appropriate.
Y Ads were placed in the Ventura San Fernando Valley area before and
during the June 2010 production of "Driving Miss Daisy." The budget
constraints on advertising tend to limit the ability to cover larger areas
such as the San Fernando Valley and Ventura markets with multiple
publications. Staff believes the newspaper advertising partnered with
critic's reviews is the most effective method.
r Special events and productions have been featured on fliers inserted
into the Chamber of Commerce CityLink that reaches Moorpark
homes and businesses.
r A ticket / advertising exchange worth $4,500 was arranged with the
Ventura County Star to promote "Evita." The Arts Center received
$4,500 worth of advertising space although very few of the tickets
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Honorable Agency Chair and Board Members
March 8, 2011
Page 7
were used by the Star.
12. Continue pursuing Homeowners Associations and other residential
associations (Such as Leisure World) for ticket promotion
opportunities.
'r The Arts Center will continue to pursue group sales with senior
centers, schools and other natural partners. Property management
and home owner associations have not produced results.
y Repeated efforts to contact Lordon Management, Wood Ranch
Management, Gold Coast Management, Ross /Morgan Company,
Anchor Community Management, Euclid Management, EPM
Management, GM Management, WestCom Management, Spectrum,
& Atria Senior Living have not produced the desired results.
Y Area Senior Groups continue to purchase groups of tickets for the
performances.
13. Increase partnership opportunities with Moorpark College for mutual
promotion of student orientated events and involving youth.
Y Six performances of Moorpark Community College Drama
Department, Original One Act Plays were showcased at the Arts
Center in January to positive acclaim. This activity will be repeated in
2012.
Y A second Student Film Festival is scheduled for May 11, 2011.
Y The first Sunday "Enjoy the Arts" Series event "A Good OI' Variety
Show was presented on February 20 in cooperation with the Drama
Department of Moorpark Community College. Attendance was
approximately 200.
14. Reduce the number of shows from 5 to 4 and use the money to
diversify programming.
Y The General Manager recommends removing this item. A well
produced season represents 80 -90% of the Arts Center's revenue.
Reducing performances from a well produced season reduces
income. Other special programming such s the One Act Plays that will
be continued as an annual event and "Rocky Horror Picture Show"
which also will be repeated, provide diverse entertainment
opportunities, reaching a wider audience and help to fill the Center
schedule with profitable events.
r The Arts Center continues its co- production arrangement with the
California Shakespeare Company for a production of "Macbeth"
opening on March 16, 2011.
r The Center pursued a co- production of "Phantom of the Opera" with
Moorpark Community College both for the June 2011 main stage
show and for a production later in a possible 2011 -2012 season,
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Honorable Agency Chair and Board Members
March 8, 2011
Page 8
however no agreement could be reached because of MCC budget
concerns.
The current season includes three musicals, a holiday show and the
Shakespeare Company co- production.
A well balanced quality of life for a community's residents and visitors demands a
variety of leisure time activity including recreation, entertainment and enrichment. The
HSAC is helping to achieve that balance. Attendance, youth participation and artistic
quality continue to increase at the HSAC. The HSAC has made remarkable progress
during the first five years and has achieved a level of service and reputation that
would typically require two to three times as long to acquire. The HSAC is conforming
to the direction contained in the Two -year Action Plan...
FISCAL IMPACT:
As of March 3, 2011, with two regular stage productions remaining, the HSAC has
under expended its approved budget with each show and is estimated to have an
annual total expense of $196,000, which is $42,800 or 18% under budget. The
annual revenue for "Evita ", Miracle on 34th Street" and the first five weeks of "Les
Miserables - School Edition" has already exceeded the total actual revenue from 2009-
2010. Increased rentals, higher attendance for productions with increased ticket
prices have significantly improved income generation for this fifth season. Staff
projects that the estimated revenue for the HSAC will be $136,000, which reduces the
F.Y. 2010 -2011 required subsidy from the Agency by 50% (from $120,000 to
$60,000). The MFA can contribute $10,000 in cash or as rent to reduce the projected
contribution from the Agency to $50,000 for F.Y. 2011 -2012.
STAFF RECOMMENDATION:
Direct staff to include a net funding contribution of $50,000 for the High Street Arts
Center for the F.Y. 2011 -2012 Budget so that plans for the next season's
programming can be finalized and contracts for selected shows can be completed.
ATTACHMENTS:
1. April 21, 2010 MRA Agenda Report
2. 2010 Annual Report- Moorpark Foundation for the Arts
3. Business Plan for High Street Arts Center
ITEM 5.A.
MOORPARK REDEVELOPMENT AGENCY
AGENDA REPORT
To: Honorable Agency Board of Directors
From: Hugh R. Riley, Assistant Executive Directo /
Date: April 12, 2010 (MRA Mtg. of April 21, 2010)
Subject: Consider Progress Report on Two -Year Action Plan for the
High Street Arts Center
BACKGROUND:
On May 20, 2008, following a 36 -month performance review, the Agency Board
directed staff to continue operating the High Street Arts Center (HSAC) following the
"Professional General Manager Model for an additional two years (two full seasons
from July 1, 2009 through June 30, 2011). Additional direction was provided to staff
to evaluate the economic and practical feasibility of implementing some or all of the
goals listed in the agenda report while taking into account special consideration for
the staffing and funding requirements that may be associated with each listed goal.
On July 1, 2009, staff presented an Action Plan (Attachment 1) to address the
Board's expressed concerns, to examine economic feasibility of the goals, and to
provide details on progress made during the first three year's operating seasons at
the Arts Center.
DISCUSSION:
An update of progress on the Action Plan approved by the Board on July 1, 2009 is
provided below. Following each goal or action item is a discussion of actions taken
and results during the first 8 months of the 2009 -2010 Season. Attachment 1
provides the Exhibits referenced in the report.
Explore other children's theater programs in an effort to introduce
Moorpark's youth to the HSAC and build further community
involvement. Include other children programming besides the youth
workshop, which is covered by #9.
• During the current 2009 -2010 Season, the HSAC has more than
ATTACHMENT
C
Honorable Agency Chair and Board Members
April 21, 2010
Page 2
doubled its rental activity (from 4 rentals to 10) including Pam Rossi Dance
Recital and Vanessa Townsell Singing Recital. (See Exhibit A). Overall
attendance at all events at the Center to date total 8,616. (See Exhibit B)
• A Halloween Educational Play Reading (free event) was held on
October 31. The schools were invited and a number of students attended.
• Letters were sent to the Boys & Girls Club /High Street Theater
Foundation at the beginning of the season informing them of available dates
for rentals. These organizations and others also received invitations for the
2010 Moorpark Arts Festival.
• A Teen Battle of the Bands was held on June 20, 2009. While
participation and attendance was less than anticipated, another event is
planned for June 2010.
• The co- production of the musical "I Do! I Do!" in association with
Moorpark College helped increase both student attendance and direct
student participation. "The Miracle Worker" with its relatively young leading
cast, and "Romeo and Juliet." were shows that appealed to younger
audiences. "The Best Christmas Pageant Ever ", which included a cast of 27
children, was the Center's 2009 holiday production.
• Over 230 Moorpark High School students attended a special
Thursday evening performance of "Romeo and Juliet" on February 25.
2. Explore additional musical competitions and continue outreach to the
community and schools.
• As noted above on 6/2/09, a Battle of the Bands was presented in
cooperation with the Moorpark Parks and Recreation Department. The event
was poorly attended.
• The HSAC continues to offer no -cost theater tickets to Moorpark
Unified School District and other schools.
• Another Student Film Festival featuring works by Moorpark College
Students is scheduled for May 12, 2010.
• The HSAC has established a working relationship with Miss Moorpark
and Miss Simi Valley Pageant Associations. Their pageants were presented
at the Center on July 10 -11, 2009. The Ventura County Scholarship
Association rented the HSAC to host the Miss Ventura County Scholarship
Association Pageant on Jan 23, 2010.
• A new pageant associated with the July 2010 Moorpark Latin Festival
is now making arrangements to use the Center on July 16.
• HSAC Staff have continued contacts with regional entertainment
venues that present regular musical acts for possible feature bookings
including Zoey's Cafe, Bliss Cafe, Cafe Muse, Left Coast Wine Bar, Pig 'N
Whistle and Starbucks.
• Staff contacted booking agent Rick Farrell for ideas for appropriate
and affordable acts for the HSAC. "The Three Redneck Tenors" was
suggested, and materials were obtained by staff and evaluated. The cost for
the professional performance, which is a theatrical road show, was $10,000.
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Honorable Agency Chair and Board Members
April 21, 2010
Page 3
The idea was rejected in hopes of finding something less expensive. This
result is typical of the contacts made with agents and other venues.
• Staff is continuing contacts with Mark Bailey, who books local talent
and bands for several regional events, including Country Days. Mark is
preparing a proposal for a number of acts for HSAC Staff consideration.
• With lessons learned from the cancelled Country Days event, HSAC,
Staff has been working with Parks & Recreation Director, Tom Kruse and his
staff to plan more teen - centric events. A Talent Show "Moorpark Has Talent"
has been scheduled for April 17.
• Staff is also exploring the feasibility of presenting the film "Dr.
Horrible" as a shadow cast sing -a -long. The Teen Council will be involved in
these discussions.
• Ryan Shultz, President of Moorpark College's Dance Club was
recruited to coordinate a Holiday Talent Show at the Center on 12/5/09. The
holiday theme showcased a variety of dances currently being studied at the
college. A Toy's for Tot's Drop was also set up in the lobby during the show
but unfortunately the attendance (27) was below expectations. A special
Thursday Night performance of "Romeo and Juliet" was held on February
25. 230 students from Moorpark High School attended along with teachers
and parents. A similar event is being planned for "Driving Miss Daisy."
3. Offer the HSAC to local nonprofit organizations for fund raising
events.
• Staff is continuing discussions with Brian Angel, Rotary Chairman.
They are considering possibilities.
• The Lions Club, Women's Fortnightly, Moorpark Boys & Girls Club
were approached about fund raising projects using reduced price ticket
sales. The Lions Club bought 50 tickets at $5 each for "The Miracle Worker"
($250 total) to sell as a fundraiser. It was reported that they made
approximately $500 from that fundraiser.
• In 2009 requests for "Gift Performance Tickets" have been received
and fulfilled for community groups such as: Boys & Girls Club of Moorpark,
Night of a Thousand Wishes; Ventura County Adult Abuse Prevention,
License to Give,, Simi Valley Educational Foundation; Toastmaster of
Moorpark; Conejo Valley Day Care Association; Moorpark Chamber of
Commerce, Mountain Meadows Elementary School; Kiwanis Club of
Moorpark, Wine & Moonlight; Conejo Open Space Foundation, History Day
of Calabasas; Boys & Girls Club of Moorpark Golf Tournament. Certificates
for a total of 130 tickets were provided.
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Honorable Agency Chair and Board Members
April 21, 2010
Page 4
4. Have a promotional event taking place at the HSAC during Country Days
targeting kids and families
• The HSAC General Manager serves on the Country Days Planning
Committee and the Center has been used for a number of activities during
past festivals.
• A Talent Show was scheduled for the October 3, 2009 Country Days
event, in cooperation with the City's Parks and Recreation Department. The
Parks & Recreation staff agreed to handle the planning, talent applications,
and scheduling of talent with the help of the General Manager and input
from the Teen Council. HSAC- General Manager was to handle the facility,
provide technical staff and the equipment needed for the event. Both parties
agreed to advertise the event. The event was cancelled due to a lack of
entries. Staff did not realize the event would be in conflict with Moorpark
High School Homecoming activities.
5. Initiate beer and wine sales immediately.
• An application to ABC for a Type 64 Liquor License was submitted on
November 24, 2009. The application could not be completed without the new
foundation's official involvement. The foundation board did not organize until
January, 2010. The processing time including obtaining background checks
on individuals involved caused some processing delay between filing and
issuance.
• The license was issued on March 17, 2010. (See Exhibit D)
• A serving counter was constructed in the Arts Center Lobby at a cost
to the Agency of $600 to house the beer dispensing machine.
• The Moorpark Community Foundation for the Arts is organizing
volunteers to be trained as servers.
• Full bar began at the March 28 performance of the High Street
Broadcast and will be available when appropriate at future events and
performances at the Arts Center.
6. Assist the Foundation to raise funds to contribute $5,000.00 in the
fourth theater season and $7,500.00 in the fifth season.
Staff has provided the Foundation with administrative assistance to organize;
however delays in this process due to shortage of staff and other priorities
have put the fund raising efforts behind schedule. The foundation board has
been meeting monthly since January 2010 copies of meeting minutes are
included as Exbibit H.
7. Create a new free promotional event (or series of events) for the HSAC.
• A Free, Monthly Family Movie Series was launched in January once a
month from January to June 2010. (See Exhibit C) Attendance at the free
movies has increased from the first showing, "An American Tale" on
1/16/10- 42; to "Shrek" on 2/13/10- with 72; to the "The Bee Movie" on
3/13/10 — 83. Only 33 saw "Anti" on April 10 during Easter Week.
12
Honorable Agency Chair and Board Members
April 21, 2010
Page 5
8. Seek corporate sponsor or sponsors to continue the "High Street
Broadcast" as a free event.
• Prior to July 2009, Agency costs for the High Street Broadcast" (HSB)
were approximately $500 per performance with the HSB donating the
remaining costs of approximately $315.
• Corporate sponsors to cover Agency costs were obtained for the HSB
for August through November for three performances (Time Warner) and for
three performances between January and April (ATU)
• Attendance at the performances in 2007 averaged 115 for seven
performances. In 2008 the average attendance for 10 performances was
143. 2009's average attendance for 10 performances was 152.
• For the 2008 and 2009 performances, the Arts Center's concession
sales totaled $2,422.
• In October 2008, HSAC Staff began surveying to determine the
number of new patrons (first time HSAC attendees.) Exhibit E provides
details for attendance and concessions for the High Street Broadcast as well
as results from the "New Patron" survey.
• The Broadcast is carried by on -air radio station KCLU and Internet
stations KSAV and AIRSLA.org. These broadcasts provide the High Street
Arts Center with valuable free advertising.
9. Produce a youth workshop in year five for Moorpark children.
• The Arts Center has agreed to co- produce a five -week, musical
theater summer camp with Curtain Call Musical Theatre. The program will be
offered at the High Street Arts Center and will be available to Moorpark youth
between the ages of 8 -17.
• Camp begins June 14 and concludes with the production from July
23- 31.Participants will work with an established musical theater director in a
professional setting and will experience many aspects of stage production
including stage crafts, prop organization and costuming in addition to acting,
singing and dancing.
• The workshop will culminate with a full scale production of a children's
musical at the High Street Arts Center. Participants will audition for
placement in the workshop as performers and /or production staff.
• Grant funds from the Ventura County Community Foundation were not
awarded to the Moorpark Community Foundation for the Arts to provide
scholarships for the summer camp program. Scholarships of $150 totaling
$3,000 for 20 participants would have been offered. The remainder of the
grant would have helped pay for some out of pocket costs in order to
maintain the lower total participant cost of $250. Other programs require fees
of up to $750. The Foundation now is seeking corporate sponsorship for the
scholarships.
13
Honorable Agency Chair and Board Members
April 21. 2010
Page 6
10. Continue to include large blocks of time to provide opportunities for
other theater groups to rent the HSAC to produce plays.
• A seven week block of time including weekends in March and April
has been available for the past two seasons.
• Area groups including the High Street Theater Foundation that have
inquired about using the Center for productions and events have all been
made aware of the availability and an updated schedule of events for the
Arts Center has been maintained on the HSAC Website for the last three
years.
• To date no contacts have been received about this time block. There
were also one week time blocks available in January and June 2010. In the
absence of reservation contacts for these periods, staff will schedule rentals
when requested during these dates.
• Rentals during the 2009 -2010 Season have more than doubled as
discussed in Item 1.
11. Rotate advertisements in area bargain periodicals to expand into the
west San Fernando Valley and west Ventura County markets.
• Ads will be placed in the Ventura San Fernando Valley area during our
production of "Driving Miss Daisy." The budget constraints on advertising
tend to limit the ability to cover larger areas such as the San Fernando Valley
and Ventura markets with multiple publications. Staff believes the newspaper
advertising pa-tnered with critic's reviews is the most effective method.
• Ads have also been placed in periodicals such as Happenings
Magazine, Money Mailer, and Welcome to the Neighborhood Magazine. In
addition to paid advertising, Staff sends a -mails periodically to a friends and
patrons list that contains over 1,700 addresses. An example of the message
is attached as Exhibit F.
• The HSAC advertises on line with the Ventura County Reporter and
these listings are typically included in this publications regular event
calendar.
12. Continue pursuing Homeowners Associations and other residential
associations (Such as Leisure Village) for ticket promotion
opportunities.
• Staff has made repeated contacts with Lordon Management, Wood
Ranch Management, Gold Coast Management, Ross /Morgan Company,
Anchor Community Management, Euclid Management, EPM Management,
GM Management, WestCom Management, Spectrum, & Atria Senior Living.
• Press releases and email updates are sent to local HOA's on a
regular basis for inclusion in their calendar listings.
13. Increase partnership opportunities with Moorpark College for mutual
promotion of student orientated events and involving youth.
• The co- production of "I Do! I Do!" with Moorpark College had a
14
Honorable Agency Chair and Board Members
April 21, 2010
Page 7
student cast and an appeal to younger audience. 1,074 attended the
production with box office revenues totaling $12,557 with Moorpark College
receiving 50 %. Concession revenue of $1,323 was retained by the HSAC.
• A second Student Film Festival is scheduled for May 12, 2010.
14. Reduce the number of shows from 5 to 4 and use the money to
diversify programming.
• Three independent productions were programmed for the 2009.
These include "The Miracle Worker ", The Best Christmas Pageant Ever and
"Driving Miss Daisy." Co- productions I Do! I Do!" with Moorpark College and
"Romeo & Juliet" with California Shakespeare Company.
• Costs for the co- productions are shared and there are additional
savings in contractual services, professional services and advertising. The
box office is also split 50 -50 which reduces revenue.
• These savings along with other cost cutting efforts, will allow the
HSAC to end this fiscal year approximately 8% under budget. ($19,000).
• As the Board recommended, some of amount saved by utilizing co-
productions is being be reallocated to special events to further diversify
programming. These will include musical groups and performers as well as
film events such as the Saturday Family Movie Series, the Student Film
Festivals and other special film presentations such as "Overlord" that was
presented during the 2008 -2009 Season.
SUMMARY:
With the exception of the planned event during Country Days, the High Street Arts
Center is making good progress and, most instances, is achieving the goals set out
in the Two -Year Action Plan. Attendance at the regular season and co- produced
plays is increasing gradually as shown in the tables provided in Exhibit G for this
point in each season. Attendance for each performance of each show for the last
four years is also included in the Exhibit G and the table below:
Season Production Attendance Totals - Excluding
Final Shows
Attendance
Percent
Increase
2006/07 Season
4843
NA
2007/08 Season
5197
7%
2008/09 Season
5320
2%
2009/10 Season (Excludes "Moorpark Has Talent" -4/17 -
Estimated Attendance- 200 +
5283
7%
Total:
20643
The City was recently notified that the application submitted to the National
Endowment for the Arts for the High Street Arts Center Presents would not be
funded. This grant would have provided significant help to make further progress on
the Action Plan.
15
Honorable Agency Chair and Board Members
April 21, 2010
Page 8
FISCAL IMPACT:
As of March 31, 2010 with one regular stage production remaining, the Center has
under expended its approved budget for 9 months by approximately $23,445 and is
estimated to have an annual total expense of $221,000 (approximately $19,000
under budget). The annual revenue is estimated to be $77,000, which is
approximately $9,000 less than the previous year and $4,000 under the current
budgeted amount. Increased rentals and better attendance for productions have
improved income generation over previous years however a subsidy from the
Agency of approximately $144,000 will still be necessary. The increase in concerts,
pageants, presentations such as book- signings and regional training events have
also increased awareness of the Arts Center.
STAFF RECOMMENDATION:
Receive and File the report
ATTACHMENT: Exhibits A - H
16
HIGH STREET ARTS CENTER 2009 -2010
en a e earsa a ormance bchedule -
PRODUCTION /EVENT NAME START
DATE END DATE
7/10/09 7/11/09
iJhh "11?1` ftlC7iS r , { 7/17/09 8/3/09
I DO, I DO (MPK College Co- Production) : 8/7-9113 8/4/09 9/16/09
-i+-! iiLAN W)' >,. `.31(:NING (FRILL- I: ` I-N 1) 9/10/09
a 9/19/09 -
! -Ir-'. +! e -'v +•:!+;n.u; 9/22/09 9/23/09
)UrJTRY DAYS (Tf;er. 1,ilent Show)
10/3109
MIRACLE WORKER Performances: 10/16 -11/15
10/5/09
,IJICKED LIT rE-+ <+ I -veuU Educational Play Reading
10/31/09
11/20/09
E3fC °..
11/23/09
AOLIDAY TAI_EN? SHOW
12/5/09
12/12/09
1
12/13/09
I •MII Y MOVIFS ( i(16, 2113. 3113. 4110.518, 6/12)
-
1 /22/10
ROMEO & JULIET '(CSC C:6Product(on),'2 '317.1 '
1/25/10
3113110
MOORPARK 1 ALENT SHOW (AVRC)
4113/10
MOORPARK ARTS FESTIVAL (Free Event)
4/25/10
5/1/10
MPK COLLEGE STUDENT FILM FESTIVAL (Free Event)
5/12/10
.
5/5/10
BATTLE OF THE BAAIDS �AVECj & + =;4, v_ 3
6/18/10
6/25/10
HIGH STREET BR0AD(-3 -'M "(FtPFje � N
(2010 dates are projected $ pLutili�fysptrisQrshipj'
11/19/09
11/21/09
1/5/10
1/23/10
3/10/10
4/17/10
6/17/10
6/26/10
L
S M T WTH F S
1 2 3 4
5 6 7 8 9
12 13 14 15 16.
293031
S M T WTH F S
1 2 3
4 5 6. 7 8 9 10
11 12 13 14 15:16 1.7
18 19 20 21 22 23 24
25 26 27 28 29 30 31
S IVI T W TH F S
112
3 4 5 6 7 8 9
10 11 12 13 14 15 1(
17 18 19 20 21
24 25 26 27 28 29'3(
31
S IM l VV i F•I F S
1 2 3
5 6 7 8 9 1(
11 12 13 14 15 16 1-j
18 19 20 21 22 23 2e
25 26 27 28 29 30
S M T WTH F S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 1;
16 17 18 19 20 21 2;
23 24 25 26 27 28 2E
3031
S M T WTH F S
1 2 3 4 5 6 7
8 9 1011 12 13:1!
15 =16:1.7 18•.19
22
S M T WTH F S
11.. 2 '3- `4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 1920
2122 23 24 25 26 27
28
EXHIBIT A
S M T VV TH F S
1 2 3 4 5
6 7 8 9 1011 12
13 14 15 16 17 18
20 21 22 23 24 25 26
27 28 29 30
S IVI T W TH F S
5
7 8 9 10
141516 17
20 21 22 23 2f
27 _
S M T WTH F S
1 2 3 4 5 6
7 8 9 10 11 12a
14 15 1617 18 19 2(
21 22 23 24 25 26 2
28 29 3031
J m .I.. VV i I 1 1'' J
1 2 3
L7 MN8 9 10 1'
1810
20 21 22 23 24
27 28 29 30 _
ic
a
EXHIBIT B
YEAR FOUR (2009 -2010)
Total
Event or Show Name
Type of Event
Run Dates
Attendance
Miss Moorpark Pageant
Rental
7110 - 7/11
173
Co- Production with
Once Upon A Mattress
Gypsy Productions
7/23 -8/2
561
1 Do! I Do!
HSAC Season
8/7 -9/13
1197
Library Author
John Dean
Book Signing
9/10
43
1 Hate Hamlet
Rental
9/19
137
Moorpark HR
LCW HR Seminar
Seminar
9/23
187
The Miracle Worker
HSAC Season
10/16 - 11/15
812
Free Educational Play
Wicked Lit
Reading
10/31
32
Pop Haydn Medicine Show
Rental
11/20 - 11/21
115
The Best Christmas Pageant Ever
HSAC Season
12/4- 12/20
1119
Holiday Talent Show
Moorpark College
12/5
27
Pam Rossi Dance 10
Rental
12/12
793
Vanessa Townsell Recital
Rental
12/13
78
An American Tail (Free Movie)
HSAC Season
1/16
42
Miss Ventura County Pageant
Rental
1/22
250
Shrek (Free Movie)
HSAC Season
2/13
72
Romeo & Juliet
HSAC Season
2/5 -3/7
1,584
Bee Movie (Free Movie)
HSAC Season
3/13
83
Noontime Rotary Magic Show
Rental
3/13
213
Antz (Free Movie)
HSAC Season
4/12
33
7/26, 8/30, 9/27,
High Street Broadcast
HSAC Season
10/25, 12120, 3/28
1065
Total:
8616
NIGH TREET
ARTS CENTER
PRESENTS
Free Saturday Family Movie Series
3R
�J
AN AMERICAN
TAIL: FIEVAL
GOES WEST
January 16, 2010
12 :00 Noon
Rated G
BEE MOVIE
March 13, 2010
12:00 Noon
Rated PG
IGOR
May 8, 2010
12:00 Noon
Rated PG
Location:
45 E. High Street
Moorpark, CA
Doors open at 11:30 am
f♦
EXHIBIT G
z
`alt
. el f
SHRF.K
February 13, 2010
12:00 Noon
Rated PG
ANTZ
April 10, 2010
12:00 Noon
Rated PG
KUNG FU PANDA
June 12, 2010
12:00 Noon
Rated PG
w
STATE OF CALIFORNIA
DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL
ALCOHOLIC BEVERAGE LICENSE
C�
SPECIAL ON -SALE GENERAL THEATER a
VALID FROM EXPIRES
MOORPARK COMMUNITY FOUNDATION FOR THE ART;
MAR 17, 2010 799 MOORPARK AVE FEB 28, 2011
COMMUNITY CENTER
TYPE NUMBER DUP MOORPARK,CA 93021
ORIG
64 484389
AREA CODE
5610 12
BUSINESS ADDRESS DBA: HIGH STREET ARTS CENTER
(IF DIFFERENT) 45 E HIGH ST
MOORPARK, CA 93021 -1118
OWNERS:
,F �h MOORPARK COMMUNITY FOUNDATION FOR THE
�. ARTS
IMPORTANT INFORMATION
Conditions
7
_FFECTIVE PERIOD This license is effective only far the operating period shown above. A new license will be sent to you within 30 days of
he expiration date on your license if payment is timely.
'OSTING Cover this license with glass or other transparent material and post it on premises in a conspicuous place.
iENEWAL NOTICES Renewal notices are sent to premises address unless a specific mailing address is requested. If a notice is not received 30
lays before expiration date shown above, contact the nearest ABC office. To assure receipt of notices, advise your local ABC office of any
hange in address.
IENEWAL DATES It is the licensee's Wsrxxtsibilfty to ply the required renewal fee by.the expiration date shown above A penalty is charged
x late renewal and the license can be automatically revoked for failure to pay..
;EASONAL LICENSES It i5 the licena 's resoansibilily to Day the reouired renewal fee prior to the next oprating period.
:ONDITIONS A copy of all applicable conditions must be kept on premises.
ICENSEE NAME Only 10 names will be printed on each license. If there are more names associated with the license, they will be indicated by
%NO XK OTHERS'. All names are on file and available upon request from your local ABC office.
SA If you change your business name please notify your local ABC office.
you have any questions regarding this license, contact your local ABC office.
GTE: CONTACT YOUR LOCAL ABC OFFICE IF YOUR LICENSED PREMISES WILL BE TEMPORARILY CLOSED FOR MORE THAN 15 BAYS OR
'ILL BE PERMANENTLY CLOSED.
'age # 27 License Serial # 2032777111
EXHIBIT D
20
EXHIBIT E
High Street Broadcast Attendance
The High Street Broadcast is an innovative sketch comedy series. Set as a
live radio show ala the 1940's, each show is an ongoing "radio broadcast ".
The sketches are written and performed each month by the players
themselves. This is an ongoing free event designed to introduce Moorpark
residents and surrounding communities to the Arts Center.
2007: (New Patron and Concession sales were not recorded in 2007)
May 6, 2007 (Moorpark Arts Festival) - 78
June 24, 2007 - 102
July 29, 2007 - 130
August 26, 2007 - 158
September 30, 2007 - 162
October 28, 2007 - 178
December 16, 2007 - 160
2008:
January 27, 2008
February 24, 2008
March 30, 2008
April 27, 2008
May 25, 2008
June 29, 2008
July 27, 2008
September 28, 2008
October 26, 2008
December 21, 2008
2009:
January 25, 2009
February 22, 2009
March 29, 2009
May 31, 2009
June 28, 2009
July 26, 2009
August 30, 2009
September 27, 2009
October 25, 2009
December 20, 2009
2010:
March 28, 2010
Attendance
138
110
115
120
160
163
144
140
154 (37 new patrons)
191 (53 new patrons)
134 (29 new patrons)
90 (15 new patrons)
152 (35 new patrons)
140 (30 new patrons)
119 (37 new patrons)
170 (27 new patrons)
180 (35 new patrons)
138 (39 new patrons)
163 (47 new patrons)
242 (58 new patrons)
172 (43 new patrons)
Concession Sales
$100
$102
$74
$70
$135
$175
$173
$115
$135
$180
$60
$56
$175
$130
$61
$137
$168
$105
$134
$137
$123
21
Hugh Riley
From: info @highstreetartscenter.com
Sent: Thursday, March 04, 2010 2:48 PM
To: info @highstreetartscenter.com
Subject: HSAC: March Events
Greetings,
Please join us for our March Events:
ROMEO and JULIET (Last weekend!
Page 1 of 2
Now through March 7, 2010
Fridays & Saturdays at 8 pm, Sundays at 2 pm
Ticket Prices: $15 Adults, $12 Seniors & Students, $8 Children under12
Box Office: (805) 529 -8700
The High Street Arts Center, in association with the California Shakespeare Company, is
proud to present ROMEO and IULIF-T, by William Shakespeare. This Shakespeare classic
explores the story of two young people desperately in love but kept apart by societal mores.
They are forced to live in secret and ultimately take the most desperate measures to be
together.
Read our glorious review at:
http: / /www.vcstar.cofn /news /2010, feb /12 /lanqupgf- of -loye- solid- performers- harness -the-
i n1
FREE SATURDAY FAMILY MOVIE
SERIES
Saturday, March 13 at 12 Noon
Doors open at 11:30 am
FREE EVENT!
The High Street Arts Center is proud to present our Free Saturday Family Movie Series,
Bee Movie, Rated PG, on Saturday, February 13th at 12pm. This is a free event, and
doors open at 11:30am. There are no reservations, and seating is on a first come, first
served basis. Come down and enjoy a movie with the whole family!
AN EVENING OF MAGIC
Saturday, March 13, 2010
8:00 pm
Tickets $30 each
For tickets and information call (805) 388 -7669
Benefiting the Noontime Rotary Club of Camarillo, this evening of magic is unlike any other
in Ventura County! These headliners from the Magic Castle are sure to amaze and delight.
This show sells out every year, so call now for your tickets.
HIGH STREET BROADCAST
Sunday, March 28, 2010
3/4/2010
22
Page 2 of 2
7 :00 pm (Doors open at 6:15 pm)
FREE EVENT!
This innovative sketch comedy series is set as a live radio show ala the 1940's, each show is an ongoing "radio broadcast ".
The sketches are written and performed each month by the players themselves. This is a FREE event, and is sponsored, in
part, by AT &T. There are no reservations, and seating is on a first -come first served basis. Come down and enjoy our radio
melodrama, a throw -back to the "good old days" of radio comedy and music. Did I mention that it's free?!
Thank you for your support, and we look forward to seeing you at the High Street Arts Center!
High Street Arts Center
45 East High Street
Moorpark, CA 93021
Box Office: (805) 529 -8700
www.highstreetartscenter.com
3/4/2010
23
EXHIBIT G
High Street Arts Center
Attendance and Box Office Revenue
_Season AttendanceTotals Excluding Final Shows: Attendance
2006/07 Season 4843
2007/08 Season 5197
2008/09 Season 5320
2009/10 Season 5283
Total: 20643
Season Revenue Totals Excluding Final Shows: Income
2006/07 Season $ 61,737.00
2007/08 Season $ 60,098.00
2008/09 Season $ 58,386.00
2009/10 Season $ 56,801.00
Total: $ 237,022.00
24
COMPLETE WORKS OF WILLIAM SHAKESPEARE - ABRIDGED
February 23, 2007
49
EXHIBIT G
$
599.00
$
51.00
0.22
February 24, 2007
High Street Arts
Center
$
1,030.00
$
180.00
06107 Season - Attendance
February 25, 2007
11
5
$
156.00
$
27.00
0.06
Weekend Subtotals:
of Seats
19
Paid Tickets
Comp Tickets
Box Office
Concessions
Fllled
BARNUM
53
9
$
623.00
$
85.00
September 22, 2006
82
30
$ 96200
$
202.00
0.41
September 23, 2006
45
9
$ 625.00
$
71.00
0.20
September 24, 2006
57
1
$ 696.00
$
127.00
0.21
Weekend Subtotals:
184
40
$ 2,283.00
$
400.00
September 29, 2006
54
5
$ 708.00
$
77.00
0.22
September 30, 2006
38
1
$ 485.00
$
95.00
0.14
October 1, 2006
62
11
$ 746.00
$
172.00
0.27
Weekend Subtotals:
154
17
$ 1,939.00
$
344.00
October 6, 2006
43
7
$ 822.00
$
98.00
0.19
October 7, 2006
110
22
$ 1,127.00
$
259.00
0.49
October 8, 2006
64
9
$ 790.00
$
136.00
0.27
Weekend Subtotals:
217
38
$ 2,739.00
$
493.00
October 13, 2006
71
0
$ 726.00
$
105.00
0.26
October 14, 2006
108
10
$ 1,310.00
$
152.00
0.44
October 15, 2006
128
14
$ 1,514.00
$
191.00
0.53
Weekend Subtotals:
307
24
$ 3,550.00
$
448.00
October 20, 2006
47
2
$ 645.00
$
111.00
0.18
October 21, 2006
109
13
$ 1,357.00
$
213.00
0.45
October 22, 2006
103
13
$ 1,297.00
$
202.00
0.43
Weekend Subtotals:
259
28
$ 3,299.00
$
526.00
October 27, 2006
64
5
$ 844.00
$
119.00
0.26
October 28, 2006
129
9
$ 1,559.00
$
226.00
0.51
October 29, 2006
117
12
$ 1,426.00
$
190.00
0.48
Weekend Subtotals:
310
26
$ 3,829.00
$
535.00
Run Total:
1,431
173
$ 17,639.00
$
2,746.00
A CHRISTMAS CAROL
December 8, 2006
86
10
$ 1,554.00
$
160.00
0.36
December 9, 2006
34
0
$ 584.00
$
86.00
0.13
December 10, 2006
75
0
$ 1,314.00
$
80.00
0.28
Weekend Subtotals:
195
10
$ 3,452.00
$
326.00
December 15, 2006
70
9
$ 1,377.00
$
130.00
0.29
December 16, 2006
68
5
$ 1.242.00
$
110.00
0.27
December 17, 2006
129
9
$ 2,128.00
$
150.00
0.51
Weekend Subtotals:
267
23
$ 4,747.00
$
390.00
December 21, 2006
138
14
$ 2,374.00
$
209.00
0.56
December 22, 2006
127
23
$ 2,244.00
$
191.00
0.56
December 23, 2006 - 2 p in.
97
2
$ 1,670.00
$
110.00
0.37
December 23, 2006 - 8 p.m
99
14
$ 1,731.00
$
206.00
0.42
Weekend Subtotals:
461
53
$ 8,019.00
$
716.00
Run Total:
923
86
$ 16,218.00
$
1,432.00
COMPLETE WORKS OF WILLIAM SHAKESPEARE - ABRIDGED
February 23, 2007
49
10
$
599.00
$
51.00
0.22
February 24, 2007
73
4
$
1,030.00
$
180.00
0.29
February 25, 2007
11
5
$
156.00
$
27.00
0.06
Weekend Subtotals:
133
19
$
1,785.00
$
258.00
March 2, 2007
53
9
$
623.00
$
85.00
0.23
March 3, 2007
146
17
$
1,704.00
$
220.00
0.60
March 4, 2007
64
2
$
771.00
$
103.00
0.24
25
EXHIBIT G
High Street Arts Center
06/07 Season - Attendance
ALWAYS PATSY CLINE
% of Seats
April 13, 2007
Paid Tickets Comp
Tickets
Box Office
Concessions
Fined
Weekend Subtotals:
263
28
$ 3,098.00
$
408.00
114.00
March 9, 2007
61
5
$ 76300
$
132.00
0.24
March 10, 2007
77
6
$ 1,066.00
$
103.00
0.31
March 11, 2007
50
1
$ 618.00
$
61.00
0.19
Weekend Subtotals:
188
12
$ 2,447.00
$
296.00
110.00
March 16, 2007
55
14
$ 721.00
$
118.00
0.26
March 17, 2007
124
13
$ 1,569.00
$
231 00
0.51
March 18, 2007
54
5
$ 702.00
$
104.00
0.22
Weekend Subtotals:
233
32
$ 2,992.00
$
453.00
160.00
March 23, 2007
77
0
$ 719.00
$
125.00
0.29
March 24, 2007
159
0
$ 1,765.00
$
190.00
0.59
March 25, 2007
161
0
$ 1,656.00
$
175.00
0.60
Weekend Subtotals:
397
0
$ 4,140.00
$
490.00
Share
Run Totals:
1,214
91
$ 14,462.00
$
1,905.00
ALWAYS PATSY CLINE
April 13, 2007
51
3
$ 832.00
$
82.00
0.20
April 14, 2007
83
11
$ 1,220.00
$
114.00
0.35
April 15, 2007
47
6
$ 794.00
$
87.00
0.20
Weekend Subtotals:
181
20
$ 2,846.00
$
283.00
April 20, 2007
62
4
$ 1,008.00
$
83.00
0.24
Apri121, 2007
150
4
$ 2,352.00
$
110.00
0.57
April 22, 2007
83
5
$ 1,306.00
$
41.00
0.33
Weekend Subtotals:
295
13
$ 4,666.00
$
234.00
April 27, 2007
82
8
$ 1,428.00
$
94.00
0.33
April 28, 2007
136
7
$ 2,318.00
$
160.00
0.53
April 29, 2007
181
2
$ 2,986.00
$
152.00
0.68
Weekend Subtotals:
399
17
$ 6,632.00
$
406.00
Run Totals:
875
50
$ 14,144.00
$
923.00
$ .6;412:00
Actual HSAC Profit
Share
LAST OF THE RED HOT LOVERS
May 18, 2007
13
3
$ 189.00
$
25.00
0.06
May 19, 2007
44
3
$ 515.00
$
60.00
0.17
May 20, 2007
19
0
$ 237.00
$
12.00
0.07
Weekend Subtotals:
76
6
$ 941.00
$
97.00
May 25, 2007
22
3
$ 294.00
5
40.00
0.09
May 26, 2007
33
3
$ 437.00
$
50.00
0.13
May 27, 2007
28
3
$ 357.00
$
30.00
0.11
Weekend Subtotals:
83
9
$ 1,088.00
$
120.00
June 1, 2007
37
0
$ 489.00
$
60.00
0.14
June 2, 2007
42
23
$ 535.00
$
102.00
0.24
June 3, 2007
51
0
$ 630.00
$
60.00
0.19
Weekend Subtotals:
130
23
$ 1,654.00
$
222.00
June 8, 2007
29
11
$ 366.00
$
79.00
0.15
June 9, 2007
106
12
$ 1,258.00
$
196.00
0.44
June 10, 2007
100
10
$ 1,180.00
$
125.00
0.41
Weekend Subtotals:
235
33
$ 2,804.00
$
400.00
June 15, 2007
49
18
$ 624.00
$
82.00
0.25
June 16, 2007
83
8
$ 1,056.00
$
105.00
0.34
June 17, 2007
60
2
$ 743.00
$
77.00
0.23
Weekend Subtotals:
192
28
$ 2,423.00
$
264.00
26
EXHIBIT G
High Street Arts Center
06/07 Season - Attendance
% of Seats
Paid Tickets Comp Tickets Box Office Concessions Fined
Run Totals: 716 99 $ 8,910.00 $ 1,103.00
SEASON TOTALS: 5,159 499 $ 63,641.00 $ 8,109.00
Total Revenue (Box OfficefConcessions): $ 71,750.00
'The totals on this spreadsheet will vary from the operating financial statements, as this spreadsheet
does not take into consideration rental income, rental concessions, or any profit sharing that may
occur for any of the rental events.
27
High Street Arts Center
Attendance - 07108 Season
of Seats
Paid Tickets
Comp Tickets
Box Office
Concessions
Filled
BYE, BYE BIRDIE
August 10, 2007
85
16
$ 1,043.00
$
131.00
0.37
August 11, 2007
49
13
$ 645.00
$
95.00
0.23
August 12, 2007
91
23
$ 1,092.00
$
135.00
0.42
Sub Total:
225
52
$ 2,780.00
$
361.00
August 17, 2007
70
11
$ 846.00
$
102.00
0.30
August 18, 2007
83
6
$ 109.00
$
142.00
0.33
August 19, 2007
94
21
$ 1,165.00
$
159.00
0.43
Sub Total:
247
38
$ 2,120.00
$
403.00
August 24, 2007
79
7
$ 995.00
$
98.00
0.32
August 25, 2007
65
14
$ 855.00
$
113.00
0.29
August 26, 2007
81
9
$ 953.00
$
93.00
0.33
Sub Total:
225
30
$ 2,803.00
$
304.00
August 31, 2007
91
13
$ 1,092.00
$
170.00
0.39
September 1, 2007
118
8
$ 1,535.00
$
183.00
0.47
September 2. 2007
84
6
$ 1,043.00
$
200.00
0.33
Sub Total:
293
27
$ 3,670.00
$
553.00
September 7, 2007
89
3
$ 1,097.00
$
90.00
0.34
September 8, 2007
180
28
$ 1,946.00
$
260.00
0.77
September 9, 2007
139
8
$ 1,684.00
$
205.00
0.54
Sub Total:
408
39
$ 4,727.00
$
555.00
September 14, 2007
142
3
$ 1,767.00
$
220.00
0.54
September 15, 2007
132
20
$ 1,666.00
$
207.00
0.56
September 16, 2007
140
6
$ 1,702.00
$
230.00
0.54
Sub Total:
414
29
$ 5,135.00
$
657.00
Run Totals:
1,812
215
$ 21,235.00
$
2,833.00
VICTOR
October 5, 2007
27
13
$ 316.00
$
80.00
0.15
October 6, 2007
19
10
$ 266.00
$
45.00
0.11
October 7, 2007
27
3
$ 340.00
$
52.00
0.11
Sub Total:
73
26
$ 922.00
$
177.00
October 12, 2007
25
5
$ 262.00
$
89.00
0.11
October 13, 2007
23
10
$ 306.00
$
55.00
0.12
October 14, 2007
25
3
$ 31700
$
25.00
0.10
Sub Total:
73
18
$ 885.00
$
169.00
October 19, 2007
54
11
$ 650.00
$
160.00
0.24
October 20, 2007
79
15
$ 935.00
$
145.00
0.35
October 21, 2007
show cancelled due to fires
Sub Total:
133
26
$ 1,585.00
$
305.00
October 26, 2007
25
2
$ 330.00
$
52.00
0.10
October 27, 2007
45
9
$ 623.00
$
50.00
0.20
October 28, 2007
39
6
$ 517.00
$
60.00
0.17
Sub Total:
109
17
$ 1,470.00
$
162.00
November 2, 2007
153
10
$ 1,626.00
$
100.00
0.60
November 3, 2007
128
17
$ 1,532.00
$
208.00
0.54
Sub Total:
281
27
$ 3,158.00
$
308.00
Run Totals:
669
114
$ 8,020.00
$
1,121.00
High Street Arts Center
Attendance - 07108 Season
'/. of Seats
Paid Tickets Comp Tickets Box Office Concessions Filled
MARLEY'S GHOST
Run Totals:
ON GOLDEN POND
$
February
1. 2008
18
November 23, 2007
61
6
$ 814.00
$
64.00
0.25
November 24, 2007
48
12
$ 62300
$
60.00
0.22
November 25, 2.007
16
2
$ 192.00
$
21.00
0.07
Sub Total:
125
20
$ 1,629.00
$
145.00
February
November 30, 2007
24
10
$ 299.00
$
32.00
0.13
December 1, 2007
46
5
$ 597.00
$
60.00
0.19
December 2, 2007
50
5
$ 588.00
$
75.00
0.20
Sub Total:
120
20
$ 1,484.00
$
167.00
$ 1,097.00
December 7, 2007
40
17
$ 550.50
$
65.00
0.21
December 8, 2007
84
15
$ 1,029.00
$
101.00
0.37
December 9, 2007
40
2
$ 535.00
$
70.00
0.16
Sub Total:
164
34
$ 2,114.50
$
236.00
240
December 14, 2007
73
23
$ 915.00
$
75.00
0.36
December 15, 2007
85
22
$ 1,037.00
$
102.00
0.40
December 16, 2007
77
11
$ 93600
$
120.00
0.33
Sub Total:
235
56
$ 2,888.00
$
297.00
December 21, 2007
105
16
$ 1,287.00
$
142.00
0.45
December 22, 2007
119
16
$ 1,578.00
$
140.00
0.50
December 23, 2007
196
28
$ 2,421.00
$
262.00
0.83
Sub Total: 420
190 $ 13,402 $ 1,389
63
Run Totals:
ON GOLDEN POND
$
February
1. 2008
18
February
2, 2008
$
February
3, 2008
17
4
Sub
Total:
February
8, 2008
98
February
9, 2008
$
February
10, 2008
43
10
Sub
Total:
February
15, 2008
39
February
16, 2008
$
February
17, 2008
66
3
Sub
Total:
February
22, 2008
148
February
23, 2008
$
February
24, 2008
43
3
Sub
Total:
February
29, 2008
65
March 1,
2008
$
March 2,
2008
100
190 $ 13,402 $ 1,389
63
2
$ 709.00
$
85.00
0.24
18
6
$ 171.00
$
62.00
0.09
17
4
$ 188.00
$
30.00
0.08
98
12
$ 1,068.00
$
177.00
13
43
10
$ 472.50
$
62.00
0.20
39
6
$ 426.50
$
86.00
0.17
66
3
$ 753.50
$
90.00
0.26
148
19
$ 1,652.50
$
238.00
43
3
$ 500.50
$
62.00
0.17
65
14
$ 777.00
$
102.00
0.29
100
3
$ 1,097.00
$
120.00
0.38
208
20
$ 2,374.50
$
284.00
63
2
$ 699.00
$
105.00
0.24
39
13
$ 449.00
$
80.00
0.19
138
10
$ 1,476.50
$
135.00
0.55
240
25
$ 2,624.50
$
320.00
74
5
$ 825.50
$
100.00
0.29
92
4
$ 1,121.50
$
120.00
0.36
83
5
$ 1,053.00
$
140.00
0.33
Sub Total:
249
14
$
3,000.00
$
360.00
Run Totals:
943
90
$
10,720
$
1,379
THE CURIOUS SAVAGE
May 16, 2008
35
13
$
421.00
$
60.00 0.18
May 23, 2008
34
5
$
393.00
$
45.00 0.14
May 30, 2008
55
2
$
534.00
$
90.00 0.21
29
High Street Arts Center
Attendance - 07/08 Season
SEASON TOTALS: 5,565 792 $ 65,942 $ 8,414
Total Revenue (Box Office /Concessions): $ 74,356.00
SEASON TOTALS - All Shoi 10,724 1,291 $ 129,583.00 $ 16,523.00
0TH SEASONS Total Revenue (Box Office /Concessions): $ 146,106.00
`The totals on this spreadsheet will vary from the operating fimanciaf statements, as this spreadsheet
does not take into consideration rental income, rental concessions, or any profit sharing that may
occur for any of the rental events.
30
% of Seats
^Filled
Paid Tickets
Comp Tickets
Box Office
Concessions
June 6, 2008
46
12
$ 548.00
$
8000
0.21
June 13, 2008
74
15
$ 882.00
$
140.00
0.33
Sub Total:
244
47
$ 2,778.00
$
415.00
May 17, 2008
28
10
$ 395.00
$
65.00
0.14
May 24, 2008
86
4
$ 996.00
$
130.00
0.33
May 31, 2008
79
17
$ 970.00
$
170.00
0.36
June 7, 2008
116
20
$ 1,377.00
$
190.00
0.50
June 14, 2008
120
19
$ 1,471.00
$
180.00
0.51
Sub Total:
429
70
$ 5,209.00
$
735.00
May 18, 2008
40
2
$ 487.00
$
55.00
0.16
May 25, 2008
50
5
$ 587.00
$
82.00
0.20
June 1, 2008
92
17
$ 995.00
$
120.00
0.40
June 8, 2008
146
21
$ 1,585.00
$
105.00
0.62
June 15, 2008
76
21
$ 925.00
$
180.00
0.36
Sub Total:
404
66
$ 4,579.00
$
542.00
Run Totals:
1,077
183
$ 12,566.00
$
1,692.00
SEASON TOTALS: 5,565 792 $ 65,942 $ 8,414
Total Revenue (Box Office /Concessions): $ 74,356.00
SEASON TOTALS - All Shoi 10,724 1,291 $ 129,583.00 $ 16,523.00
0TH SEASONS Total Revenue (Box Office /Concessions): $ 146,106.00
`The totals on this spreadsheet will vary from the operating fimanciaf statements, as this spreadsheet
does not take into consideration rental income, rental concessions, or any profit sharing that may
occur for any of the rental events.
30
High Street Arts Center
Attendance - 08109 Season
31
Gypsy Fro a_
/ of Seats
Name of Performance
HSAC Box
Sales
Box Office
Concessions
Filled
Office Sales
($1.00 each)
BEAUTY AND THE BEAST
July 24, 2008
82
169
$ 1,399.00
$
490.00
0.93
July 25, 2008
71
169
$ 1,234.00
$
402.00
0.89
July 26, 2008 (2pm)
86
117
$ 1,407.00
$
40400
0.75
July 26, 2008 (7pm)
70
17G
$ 1,220.00
$
420.00
0.89
Sub Total:
_ 309
625
$ 5,260.00
$
1,716.00
Run Totals:
309
625
$ 5,260.00
$
1,716.00
Name of Performance
Paid Tickets
Comp Tickets
Box Office
Concessions
THE FANTASTIC"
August 8, 2008
64
10
$ 683.50
$
9700
0.27
August 15, 2008
33
0
$ 423.00
$
64.00
012
August 22, 2008
33
3
$ 348.00
$
60.00
013
August 29, 2008
56
4
$ 628.50
$
80.00
0.22
September 5, 2008
55
1
$ 620.50
$
100.00
0.21
September 12, 2008
83
6
$ 1,02300
$
160.00
0.33
Sub Total:
324
24
$ 3,726.50
$
561.00
August 9, 2008
61
4
$ 764.00
$
80.00
0.24
August 16, 2008
61
J
$ 676.00
$
60.00
0.24
August 23, 2008
58
5
$ 742.00
$
61.00
0.23
August 30, 2008
49
8
$ 591.00
$
73.00
0.21
September 6, 2008
91
3
$ 1,021.00
$
60.00
0.35
September 13, 2008
49
5
$ 585.50
$
60.00
0.20
Sub Total:
369
28
$ 4,379.50
$
394.00
August 10, 2008
40
0
$ 444.00
$
40.00
0.15
August 17, 2008
63
5
$ 757.00
$
65.00
0.25
August 24, 2008
158
20
$ 1,709.00
$
120.00
0.66
August 31, 2008
86
5
$ 1,005.00
$
170.00
0.34
September 7, 2008
28
7
$ 36500
$
40.00
0.13
September 14, 2008
83
9
$ 886.50
$
63.00
0.34
Sub Total:
458
46
$ 5,166.50
$
498.00
_
Run Totals:
i,151
98
$ 13,272.50
$
1,453.00
Name of Performance
Paid Tickets
Comp Tickets
Box Office
Concessions
BELL, BOOK & CANDLE
October 17, 2008
52
3
$ 535.00
$
90.00
0.20
October 24, 2008
27
3
$ 30400
$
72.00
0.11
October 31, 2008
19
6
$ 218.00
$
30.00
0.09
November 7, 2008
42
2
$ 513.00
$
100.00
0.16
November 14, 2008
69
7
$ 811.00
$
115.00
028
Sub Total:
_
209
21
$ 2,381.00
$
407.00
October 18, 2008
44
5
$ 510.00
$
75.00
0.18
October 25, 2008
53
0
$ 66600
$
8500
0.20
November 1, 2008
78
8
$ 97700
$
110.00
0.32
November 8, 2008
89
17
$ 1,061.00
$
120.00
0.39
November 15, 2008
72
7
$ 86300
$
120.00
0.29
Sub Total:
336
37
$ 4,077.00
$
510.00
October 19, 2008
22
0
$ 260.00
$
30.00
0.08
October 26, 2008
48
8
$ 601 00
$
5500
021
November 2. 2008
100
9
$ 1,13500
$
115.00
0.40
November 9, 2008
118
6
$ 1,322.00
$
160.00
046
November 16, 2008
78
6
$ 921.00
$
161.00
0 31
Sub Total:
366
29
$ 4,239.00
$
521.00
31
High Street Arts Center
Attendance - 08/09 Season
Run Totals 911 87 $ 10,697 $ 1,438
Name of Performance
Paid Tickets
Comp Tickets
Box Office
Concessions
495.00
PLIGHT BEFORE CHRISTMAS
May 16, 2009
102
G
$ 1.200.00
$
151.00
December 5, 2008
92
16
$ 1,09300
$
10600
0.40
December 12. 2008
11
7
$ 828.00
$
71.00
0.31
December 19, 2008
137
5
$ 1,431.00
$
8000
0.53
Sub Total:
306
28
$ 3,352.00
$
257.00
0.32
December 6, 2008
75
5
$ 93300
$
100.00
030
December 13, 2008
186
7
$ 2,14200
$
160.00
0.71
December 20, 2008
204
27
$ 2,482.00
$
270.00
0.86
Sub Total:
465
39
$ 5,557.00
$
530.00
December 7, 2008
131
6
$ 1,394.00
$
113.00
0.51
December 14, 2008
107
12
$ 1,245.00
$
165.00
0.44
December 21, 2008
225
9
$ 2,509
$
230
0.87
Total:
463
27
$ 5,148
$
508
_Sub
Run Totals:
1,234
94
$ 14,057
$
1,295
Name of Performance
Paid Tickets
Comp Tickets
Box Office
Concessions
PRISONER OF SECOND AVENUE
February 6, 2009
15
G
$ 171.00
$
40.00
0.08
February 13, 2009
22
2
$ 25800
$
60.00
0.09
February 20, 2009
23
6
$ 287.00
$
40.00
0.11
February 27, 2009
20
4
$ 248.00
$
22.00
0.09
March 6, 2009
12
3
$ 159.00
$
20.00
0.06
Sub Total:
92
21
$ 1,123.00
$
182.00
February 7, 2009
47
14
$ 55200
$
6200 .
0.23
February 14, 2009
42
5
$ 448.50
$
60.00
0.17
February 21, 2009
64
1
$ 743.00
$
80.00
0.24
February 28, 2009
62
4
3 705.00
$
96.00
0.24
March 7, 2009
84
8
$ 994.00
$
140.00
0.34
Sub Total:
299
32
$ 3,442.50
$
438.00
February 8, 2009
33
0
$ 365.00
$
60.00
0.12
February 15, 2009
32
5
$ 351.00
$
44.00
0.14
February 22, 2009
65
4
$ 68800
$
4200 .
0.26
March 1, 2009
154
10
$ 1.669.00
$
106.00
0.61
March 8, 2009
52
12
$ 602.00
$
85.00
0.24
Sub Total:
336
31
$ 3,675.00
$
337.00
`957.00
Run Totals:
727
84
$ 8,240.50
$
Name of Performance
Paid Tickets
Comp Tickets
Box Office
Concessions
495.00
COMPLETE HISTORY OF AMERICA
May 16, 2009
102
G
$ 1.200.00
$
151.00
May 15, 2009
70
10
$ 759.00
$
115.00
0.30
May 22, 2009
52
Fl
$ 64900
$
96.00
0.22
May 29, 2009
30
/
$ 383.00
$
45.00
0.14
June 5, 2009
76
11
$ 1.02650
$
150.00
0.32
June 12, 2009
56
10
$ 703.00
$
89.00
0.24
Sub Total:
284
46
$ 3,520.50
$
495.00
May 16, 2009
102
G
$ 1.200.00
$
151.00
0.40
May 23, 2009
48
6
$ 556.00
$
7600
0.20
May 30, 2009
86
9
$ 1,14500
$
128.00
0.35
June 6, 2009
158
18
$ 1.89450
$
29100
0.65
June 13, 2009
106
20
$ 1,390.00
$
17000
0.47
Sub Total:
500
59
$ 6,185.50
S
816.00
32
High Street Arts Center
Attendance - 08109 Season
May 17, 2009
35
2
$ 40600
$
66.00
0.14
May 24, 2009
55
0
$ 686.00
$
80.00
0.20
May 31, 2009
66
2
$ 877.00
$
98.00
0.25
June 7, 2009
78
3
$ 898.00
$
101.00
0.30
June 14, 2009
102
10
$ 1,235.00
$
177.00
0.41
Sub Total:
336
17
$ 4,102.00
$
522.00
Run Totals:
1,120
122
$ 13,808
$
1,833
SEASON TOTALS: 5,452 1,110 $ 65,335.00 $ 8,692.00
Total Revenue (Box Office /Concessions): $ 74,027.00
SEASON TOTALS - All Shows 16,176 2,401 $ 194,918.00 $ 25,215.00
UBINED 3 SEASONS Total Revenue (Box Office /Concessions): $ 220,133.00
'The totals on this spreadsheet will vary from the operating financial statements, as this spreadsheet
does not take into consideration rental income, rental concessions. or any profit sharing that may
occur for any of the rental events.
33
High Street Arts Center
Attendance - 09110 Season
THE MIRACLE WORKER
October 16, 2009
44
9
$
482.00
$
110.00
of Seats
October 23, 2009
Paid Tickets Comp
Tickets
Box Office
Concessions
Filled
I DO! I DO!
0.11
October 30, 2009
23
6
$
294.00
$
August 7, 2009
19
12
$
203.00
$
65.00
0.11
August 14, 2009
26
2
$
252.00
$
28.00
0.10
August 21, 2009
45
6
$
534.00
$
46.00
0.19
August 28, 2009
41
3
$
482.50
$
47.00
0.16
September 4, 2009
45
2
$
546.00
$
41.00
0.17
September 11, 2009
80
11
$
1,017.00
$
110.00
0.34
Sub Total:
256
36
$
3,034.50
$
337.00
$
August 8, 2009
59
12
$
647.00
$
85.00
0.26
August 15, 2009
68
0
$
685.00
$
8500
0.25
August 22, 2009
79
6
$
960.00
$
89.00
0.31
August 29, 2009
65
0
$
796.00
$
86.00
0.24
September 5, 2009
63
10
$
849.00
$
93.00
0.27
September 12, 2009
FJ8
9
$
777.00
$
71.00
0.29
Sub Total:
402
37
$
4,714.00
$
509.00
$
August 9, 2009
43
2
$
507.00
$
28.00
0.17
August 16, 2009
50
4
$
520.50
$
80.00
0.20
August 23, 2009
92
9
$
1,042.00
$
87.00
0.37
August 30, 2009
78
10
$
947.00
$
91.00
0.33
September 6, 2009
79
12
$
922.00
$
105.00
0.34
September 13, 2009
74
13
$
870.00
$
86.00
0.32
Sub Total:
416
50
$
_4,808.50
$
477.00
Run Totals:
1,074
123
$
12,557.00
$
1,323.00
THE MIRACLE WORKER
October 16, 2009
44
9
$
482.00
$
110.00
0.20
October 23, 2009
27
3
$
323.00
$
63.00
0.11
October 30, 2009
23
6
$
294.00
$
28.00
0.11
November 6, 2009
25
9
$
258.00
$
66.00
0.13
November 13, 2009
44
3
$
527.00
$
55.00
0.17
Sub Total:
163
30
$
1,884.00
$
322.00
October 17, 2009
33
6
$
345.00
$
64.00
0.14
October 24, 2009
25
7
$
324.00
$
45.00
0.12
October 31, 2009
14
0
$
171.00
$
16.00
0.05
November 7, 2.009
41
!2
$
501.00
$
42.00
0.20
November 14, 2009
94
11
$
1,129.00
$
157.00
0.39
Sub Total:
207
36
$
2,470.00
$
324.00
October 18, 2009
33
2
$
382.00
$
55.00
0.13
October 25, 2009
.:0
9
$
233.00
$
42.00
0.11
November 1, 2009
88
9
$
951.00
$
143.00
0.36
November 8, 2009
79
1
$
936.00
$
8200 .
0.30
November 15, 2009
117
18
$
1,043.00
$
166.00
0.50
Sub Total:
337
39
$
3,545.00
$
488.00
Run Totals:
707
105
$
7,899.00
$
1,134.00
34
High Street Arts Center
Attendance - 09110 Season
ROMEO AND JULIET
February 5, 2010
69
12
$ 86200
$
10000
% of Seats
Paid Tickets
C_o_m_ p Tickets
Box Office
Concessions
Filled
BEST CHRISTMAS PAGEANT EVER
0.17
February 19, 2010
50
15
$ 616.00
$
December 4, 2009
.52
25
$ 597.00
$
83.00
0.29
December 11, 2009
110
12
$ 1,311.00
$
90.00
0.45
December 18, 2009
98
17
$ 1,087.00
$
130.00
0.43
Sub Total:
260
54
$ 2,995.00
$
303.00
$
December 5, 2009
83
6
$ 976.00
$
61.00
0.33
December 12, 2009
93
13
$ 1,118.00
$
109.00
0.39
December 19, 2009
89
18
$ 1,068.00
$
98.00
0.40
Sub Total:
265
37
$ 3,162.00
$
268.00
$
December 6, 2009
65
14
$ 755.00
$
113.00
0.29
December 13, 2009
161
16
$ 1,733.00
$
168.00
0.66
December 20, 2009
236
21
$ 2,630.00
$
284.00
0.95
Sub Total:
462
51
$ 5,118.00
$
565.00
$
Run Totals:
987
142
$ 11,275
$
1,136
$
ROMEO AND JULIET
February 5, 2010
69
12
$ 86200
$
10000
0.30
February 12, 2010
42
3
$ 479.00
$
51.00
0.17
February 19, 2010
50
15
$ 616.00
$
83.00
0.24
February 26, 2010
81
13
$ 952.00
$
117.00
0.35
March 5, 2010
97
9
$ 1,140.00
$
120.00
0.39
Sub Total:
339
52
$ 4,049.00
$
471.00
February 6, 2010
52
18
$ 615.00
$
77.00
0.26
February 13, 2010
57
11
$ 660.00
$
106.00
0.25
February 20, 2010
82
8
$ 947.00
$
102.00
0.33
February 27, 2010
91
7
$ 1,053.00
$
142.00
0.36
March 6, 2010
112
24
$ 1,324.00
$
228.00
0.50
Sub Total:
394
68
$ 4,599.00
$
655.00
February 7, 2010
23
1
$ 275.00
$
32.00
0.09
February 14, 2010
109
12
$ 1,273.00
$
151.00
0.45
February 21, 2010
109
13
$ 1,176.00
$
161.00
0.45
February 28, 2010
70
9
$ 816.00
$
67.00
0.29
March 7, 2010
141
11
$ 1,712.00
$
203.00
0.56
Sub Total:
452
46
$ 5,252.00
$
614.00
Sub Total:
233
0
$ 1,864.00
$
290.00
Run Totals:
1,418
166
$ 15,764
$
2,030
DRIVING MISS DAISY
May 14, 2010
May 21, 2010
May 28, 2010
June 4, 2010
June 11, 2010
Sub Total: 0 0 $ $
May 15, 2010
May 22, 2010
May 29, 2010
June 5, 2010
June 12, 2010
Sub Total: 0 0 $ $ -
May 16, 2010
May 23, 2010
35
High Street Arts Center
Attendance - 09/10 Season
% of Seats
Paid Tickets Comp Tickets Box Office Concessions Filled
May 30, 2010
June 6, 2010
June 13, 2010
Sub Total: 0 0 $ _ $ -
Run Totals: 0 0 $ $
Once Upon a Mattress
HSAC Sales
Gypsy Sales
Box Office
Concessions
(Children's Summer Workshop)
July 23, 2009 (7 pm)
51
124
$ 765.00
$
295.00
0.65
July 24, 2009 (7 pm)
58
72
$ 87&00
$
254.00
0.48
July 25, 2009 (2 pm)
31
86
$ 465.00
$
204.00
0.43
July 25, 2009 (7 pm)
41
98
$ 615.00
$
215.00
0.51
Run Totals:
181
380
$ 2,715.00
$
968.00
SEASON TOTALS: 4,367 916 $ 50,210 $ 6,591
Total Revenue (Box Office /Concessions): $ 56,801.00
SEASON TOTALS - All Shows
0TH SEASONS Total Revenue (Box Office /Concessions):
`The totals on this spreadsheet will vary from the operating financial statements, as this spreadsheet
does not take into consideration rental income, rental concessions, or any profit sharing that may
occur for any of the rental events.
36
EXHIBIT H
MINUTES OF THE ARTS FOUNDATION
Moorpark, orpark, California _ January 13, 2010
A Regular Meeting of the Moorpark Community Foundation for the Arts was held on
January 13, 2010, at 33 High Street, Moorpark, Califomia.
1. CALL TO ORDER:
6 :30 p.m.
2. PLEDGE OF ALLEGIANCE:
Hugh Riley, Interim Chairman, led the Pledge of Allegiance.
3. ROLL CALL:
Present: Dr. Clint Harper, Stuart Cooper, John Marshall
Staff Present: Hugh R. Riley, Chief Financial Officer, L.J. Stevens, General
Manager, High Street Arts Center
4. SPECIAL PRESENTATIONS:
A. Update on Moorpark Mammoth
Jim Boulden of Animal Makers, Inc. presented the Foundation with a life-
like miniature of the Moorpark Mammoth and discussed his ideas for
fundraising by marketing the miniature.
5. PUBLIC COMMENTS:
There were no public comments.
6. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
None.
7. DISCUSSION /ACTION ITEMS:
A. Review of the by-laws and corporation organization — i.e. reporting,
meeting location, committees, officers etc.
There were no questions about the by -laws. Mr. Riley advised that the by-
laws were written to permit the Foundation to separate from the City in the
future_ Mr. Riley also advised that the Board had the discretion to appoint
two additional board members.
37
Minutes of Moorpark Community Foundation for the Arts Meeting
January 13, 2010
Page 2
B. Appoint tivo additional board members — discuss process.
Board applications previously received by the City Council and Staff were
reviewed and discussed. Michael Hollander and Louie Valdez introduced
themselves as candidates for consideration. Dr. Harper moved the
appointment of Mr. Hollander and Mr. Valdez to the Board for a four year
term. John Marshall seconded the motion which carried. (5 Yes - 0 No)
C. Report on state and federal tax exempt status and ABC License.
Mr. Riley reported that the Foundation has obtained its state and federal
tax exempt status documents and that its ABC license was pending, with
approval expected within a few weeks. Mr. Riley stated that this would
be a special theater type, C4 license for the 45 High Street location only.
The Foundation will need to organize volunteers to man the lobby bar for
each event or performance.
D. Report on National Endowment for the Arts protect.
Mr. Riley gave a brief report on the proposed "High Street Arts Center
Presents" project to be funded by a grant from the National Endowment
for the Arts (NEA). Grant award announcements are expected in March.
E. Retention of a development consultant (fundraising).
Mr. Riley explained the role and need for retaining a development
consultant and introduced Raymond Cruz, who provided his background.
The Board discussed retaining Mr. Cruz on an interim basis with initial
voluntary "buy -in" contributions of $1000 from each board member.
F. Application to Ventura County Community _Foundation for an ArtsLIVE
Grant.
Mr. Riley reported that staff was planning to submit an application on
behalf of the Foundation to the Ventura County Community Foundation for
an "ArtsLIVE Grant" to suppoit participation in a Curtain Call Youth
Theater Program being proposed for summer 2010.
G. Planninq a fundraising kick -off event.
The Board discussed a kick -off event. Mr. Cooper suggested a celebrity -
style event at Firenze Osteria, 4212 Lankershim Blvd., Los Angeles. The
Board agreed to set a goal for each member to invite at lease 10 people at
$100 per person. Late March or early April was suggested for the date,
which will be determined by facility and celebrity availability. Mr. Marshall
and Mr. Cooper agreed to serve as the Event Planning Committee.
Minutes of Moorpark Community Foundation for the Arts Meeting
January 13, 2010
Page 3
8. CONSENT CALENDAR:
A. Receive and file compilation of background reports.
The Board received background reports provided by staff. Copies will be
mailed to Mr. Hollander and Mr. Valdez along with the other agenda
materials.
9. FUTURE AGENDA ITEMS AND REPORTS ON CONFERENCES /MEETINGS
ATTENDED BY BOARD MEMBERS:
Future agenda items include:
a. Election of Board Chair and Vice Chair
b. Report on kick -off event
c. Membership dues and Board member contribution
d. Retention of Raymond Cruz
e. ABC License & bar sales set -up
The next meeting will be Wednesday, February 10, 2010, at 6:30 p.m. at 33 High
Street.
10. ADJOURNMENT: The meeting adjourned at 9:15 p m.
S uart Cooper, President
Michael Hollander, Secretary
w
MINUTES OF THE MOORPARK COMMUNITY FOUNDATION FOR THE ARTS
Moorpark, California January 28, 2010
A Special Meeting of the Moorpark Community Foundation for the Arts was held on
January 28, 2010, at 33 High Street, Moorpark, California.
1. CALL TO ORDER:
2. PLEDGE OF ALLEGIANCE:
3. ROLL CALL:
Present: Harper, Cooper, Valdez, Hollander
Absent: Marshall
Staff Present: CFO Rile,,
4. SPECIAL PRESENTATIONS: None
5. PUBLIC COMMENTS: None
6. REORDERING OF, AND ADDITIONS TO, THE AGENDA: None
7. DISCUSSION /ACTION ITEMS:
A. Election of Officers: President, Vice President Secretary, and Treasurer
The board members discussed the officer responsibilities and a slate of
officers was developed. The following officers were elected for a 1 year
term:
President — Stuart Cooper
Vice President — Clint Harper
Secretary — Michael Hollander
Treasurer — Louie Valdez
B. Repot of Kick -Off Event: Cooper - The board received a report from
Stuart Cooper who provided a hand out with menus and service choices
and suggested dates of March 30, 31 and April 5 to coincide with Firenze
Oster is owners and other celebrity figures. The board decided to seek a
date later in April to avoid conflicts with religious holidays and allow more
time for planning and promotion. Cooper will pursue other dates with the
restaurant and contact with William Shatner.
M
Minutes of Moorpark Community Foundation for the Arts Meeting
January 28, 2010
Page 2
8. CONSENT CALENDAR:
A. Approval of Minutes for the Arts Foundation Meeting of January 13, 2010.
Staff Recommendation: Approve Minutes.
B. Adopt Resolution No. 2010 -01 Authorizing Submittal of a Grant
Application to the Ventura County Community Foundation.
A RESOLUTION OF THE BOARD OF DIRECTORS OF THE
MOORPARK COMMUNITY FOUNDATION FOR THE ARTS
AUTHORIZING A GRANT APPLICATION REQUESTING
MONIES FROM VENTURA COUNTY COMMUNITY
FOUNDATION (VCCF) FOR AN ACCESS TO ART PROJECT
FOR YOUTH AT THE HIGH STREET ARTS CENTER.
Staff Recommendation: Adopt Resolution 2010 -01
Dr. Harper moved the approval of the Consent Calendar with
amendments to the Fiscal Sponsorship Agreement and a
correction to the minutes. The motion was seconded by Mr.
Valdez.
9. FUTURE AGENDA ITEMS AND REPORTS ON CONFERENCES /MEETINGS
ATTENDED BY BOARD MEMBERS:
The next meeting will be Wednesday, February 10, 2010, at 6:30 p.m. at 33 High
Street.
10. ADJOURNMENT: The meeting adjourned at 7:35 p.
Stuart Cooper, President
Michael Hollander, Secretary
41
MINUTES OF THE MOORPARK COMMUNITY FOUNDATION FOR THE ARTS
Moorpark, .California February 10, 2010
A Regular Meeting of the Moorpark Community Foundation for the Arts was held on
February 10, 2010, at 33 High Street, Moorpark, California.
1. CALL TO ORDER: 6:30 p.m.
2. PLEDGE OF ALLEGIANCE: Mr. Riley led the Pledge of Allegiance.
3. ROLL CALL:
Present: President Cooper, Vice President Harper, Secretary Hollander,
Treasurer Valdez, Board Member Marshall, CFO Riley, General Manager
Stevens
4. SPECIAL PRESENTATIONS: Mr. Riley advised the Board that $167 in
donations from the free wine bar had been deposited.
5. PUBLIC COMMENTS: None
6. REORDERING OF, AND ADDITIONS TO, THE AGENDA: None
7. DISCUSSION /ACTION IT EMS (Oral Reports):
A. Report on Kick -Off Fund Raising Event. — President Cooper reported that
discussions continue with Firenze Osteria Restaurant regarding the April
14, 2010 fundraiser. Menu options remain the same at this time. Prices
will be $40 per person for a full dinner and $30 per person for a buffet
dinner. Both include an outstanding menu. Cooper asked Riley to contact
2 area wineries concerning wine for the event. Cooper advised that he
would approach William Shatner through his publicist and report back on
the progress. Riley emphasized the importance of a celebrity presence to
insure the success of the event.
B. Report on New Bank Account. — Riley reported that a business checking
account had been established at Chase Bank on February 2, 2010, with
the initial donation from Vice President Harper. Riley and Hollander have
signed signature cards at the bank, and Riley asked that Cooper, Vice
President Harper and Treasurer Valdez stop into the bank to sign the
account cards.
C. Report on Development of Foundation Logo. — Valdez and Riley agreed to
work together to identify a graphic artist to develop a logo and report back.
42
Minutes of Moorpark Community Foundation for the Arts Meeting
February 10, 2010
Page 2
D. Retention of Post Office for Receiving Regular Surface Mail. — Riley
reported that Post Office Box 157 had been secured for use by the
Foundation at the Moorpark Post Office. A $90 annual fee for the box
rental was donated by Riley.
E. Website Development. - Stevens reported that the domain names;
MoorparkArts.com and MoorparkArts.org have been reserved for use by
the Foundation. Stevens and Hollander will include searching for website
services in their search for other key members.
F. Application to Ventura County Community Foundation for an ArtsLIVE
Grant. — Riley reported that an application had been submitted to the
Ventura County Community Foundation for an ArtsLIVE Grant to provide
scholarships for the Youth Summer Musical Theater Camp. Grant funds,
if received, would be handled by the Redevelopment Agency under the
terms of the previously approved Fiscal Sponsorship Agreement.
G. Liaison to Arts Commission. — Harper was appointed a liaison to the
Moorpark Arts Commission by President Cooper, with concurrence from
the Board.
H. Membership Program Fees, Levels of Membership (tiers): Benefits. —
Membership program fees and levels of membership were discussed,
including benefits for members.
Key Member Recruitment. — Stevens and Secretary Hollander will meet to
discuss key member recruitment; "Department Heads" individuals will be
sought to head -up the following departments: Publicity Chair, Volunteers
Coordinator, Website Webmaster, Membership Chair, Events Coordinator,
and Refreshments Coordinator.
ABC Spiritual Committee (Lobby -Refreshments). — Riley explained the
Foundation's responsibility regarding management and staffing of the
lobby bar at the High Street Arts Center.
8. CONSENT CALENDAR:
A. Approval of Minutes for the Special Arts Foundation Meeting of January
28, 2010.
Staff Recommendation: Approve Minutes. (Motion Cooper, Second
Marshall)
43
Minutes of Moorpark Community Foundation for the Arts Meeting
February 10, 2010
Page 3
9. FUTURE AGENDA ITEMS AND REPORTS ON CONFERENCES /MEETINGS
ATTENDED BY BOARD MEMBERS:
The next meeting will be Wednesday, March 10, 2010, at 6:30 p.m. at 33 High
Street.
10. ADJOURNMENT: The meeting adjourned at 7:45 p.m/
Stuart Cooper, President
Michael Hollander, Secretary
rV
MINUTES OF THE MOORPARK COMMUNITY FOUNDATION FOR THE ARTS
Moorpark, alifornia
March 10, 2010
A Regular Meeting of the Moorpark Community Foundation for the Arts was held on
March 10, 2010, at 33 High Street, Moorpark, California.
1. CALL TO ORDER: 6:31 p.m.
2. PLEDGE OF ALLEGIANCE: Mr. Riley led the Pledge of Allegiance.
3. ROLL CALL:
Present: President Cooper, Vice President Harper, Secretary Hollander,
Treasurer Valdez, CFO Riley, General Manager Stevens, Arts Commissioner
Chair Hamous, Senior Management Analyst Brand
4. SPECIAL PRESENTATIONS:
Riley announced the resignation of Board Member Marshall and asked the Board
to recommend other potential candidates that might be interested.
Riley introduced Commissioner Hamous to the Board. Hamous expressed the
Arts Commission's interest in supporting the Foundation and their desire to keep
the High Street Arts Center open by getting the word out to the community.
5. PUBLIC COMMENTS: None
6. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
Stevens reported that the numbers for Romeo and Juliet are the highest
percentage per show to date. An estimated 7000 people have come through the
HSAC this season so far. The Moorpark's Got Talent Show is scheduled for April
17, 2010.
7. DISCUSSION /ACTION ITEMS (Oral Reports):
A. Report on Kick -Off Fund Raisinq Event. —
Cooper reported that William Shatner is unavailable for fundraising dinner.
Shatner's agent will look further into his schedule and availability. Other
options discussed were: Robert Wagner, Cloris Leachman, Dick Van
Dyke, Hal Holbrook, Hal Linden, and Betty White.
The Board decided that the event will be a sit -down dinner at $40 per
person. If there are over 60 people attending the event, a discount will be
requested.
45
Minutes of Moorpark Community Foundation for the Arts Meeting
March 10, 2010
Page 2
• Riley reported that Cantara will provide wine at a 50 percent off wholesale
discount.
• Tentative decision made by Board to use "Shooting Star" as award name
for recognition.
• Since the date of the event has been postponed, the Board will keep
sending out "keep the date" ernails, reminding people of the upcoming
event.
• Hollander will look into Pay -Pal creation for the Foundation.
B. Report on Deve!opment of Foundation Logos. - The vote regarding the
Foundation letterhead and business cards was unanimous. Riley will
check with City Clerk to verify whether the shortened name on
correspondence will be a problem. Harper did feel that Foundation logo
was missing the "Arts" feel.
C. Website Development - Harper reported that he had identified a Moorpark
Community College student to work on the website.
D. Liaison to Arts Commission - There was no report from Harper as he was
not able to attend the last Arts Commission meeting.
E. Membership Program Fees. Levels of Membership Benefits - No report
F. Key Member Recruitment - St.-vens reported that several people had
been approached..
G. ABC Spiritual Committee - Lobby Bar - Brand discussed importance of
being strict about use of liquor license. Various forms were provided,
including incident logs etc.
H. Show Poster Sponsors - Riley presented a fundraising project
sponsorship for show posters that could be displayed publicly.
8. CONSENT CALENDAR:
A. Approval of Minutes for the Special Arts Foundation Meeting of February
10,2 10.
M
Minutes of Moorpark Community Foundation for the Arts Meeting
March 10, 2010
Page 3
9. FUTURE AGENDA ITEMS AND REPORTS ON CONFERENCES /MEETINGS
ATTENDED BY BOARD MEMBERS:
The next meeting will be Wednesday, April 10, 2010, at 6:30 p.m. at 33 High
Street.
10. ADJOURNMENT: The meeting adjourned at 8:00 p.,
Stuart Cooper, President
Michael Hollander, Secretary
47
- 216,820
-2 )6,270
A
S 21 2 1
4,
- 199,453
Sustaining
Moorpark
Theater Arts
$86,982 S85,969
i A $82,451
-S-77,000
A Business Plan
Ken Rayzor
July 13, 2010
ATTACHMENT 2
Sm.
Think Big
Small Shows are a Slow Death Certainty
85% HSAC's annual budget are fixed costs. The remaining 15% covers the cost to
produce 5 shows. If just 2 of those shows were done with casts of approximately 30, and
if the budgets for those 2 shows rose 50% accordingly, the impact to the total HSAC
budget would be about 3% or $7,000. However, if those shows drew an average audience
of 150 instead of the 75 HSAC has generally seen, the resulting increase in revenue (75
people multiplied by 15 performance multiplied by 2 productions multiplied by $13.48
HSAC historic revenue per person) would be over $20,000.
More "At Bats"
Expand the Season
The last two years HSAC has scheduled 5 productions resulting in 72 performances as
follows: ONE show running 6 weeks / 18 performances, THREE shows running 5 weeks
/ 15 performances, and ONE show runing 3 weeks with 9 performances. Surrounding
theaters regularly run 84 performance dates a year per the formula of THREE show for 6
weeks / 18 performances, TWO for 5 weeks / 15 performances. Most of a show's
production cost is not affected by the length of its run. Well chosen and produced shows
with longer runs are inherently more profitable. This is especially true when the shows
running the longer 6 week schedules are larger, more audience friendly musicals.
Perishable Art
Get it while it's FRESH!
Theatre seats are more perishable than ripened strawberries; once the house lights come
down and the music starts, unsold seats are effectively worthless in that they produce
"zero" income. Airlines know this, which is why the price of a boarding pass changes by
the second. This leads to two ideas common in theme parks.
Season Ticket — Season Pass
Come Back as many times as you like ... kind of...
SEASON TICKETS ARE A MUST! The Nederlanders wouldn't start a season without
them. Neither would George Steinbrenner or Jerry Buss. Conejo Players funds their entire
season on the strength of their season ticket holders alone. Building the base, however,
can be an arduous task. Enter the Season Pass. Included as an "additional benefit" to
season ticket holders, the Pass allows them - on a space available basis - to come back to
•
see any show as many times as they want. Season "Pickets are only a value to consumers
if they want to see a theater's entire season. The value of the Pass is that the strength of a
single show can be sufficient to prompt a Season Ticket purchase. In venues where "Sell
Outs" are rare, if ever, this converts a commodity that is plentiful (seats) into one that is
scarce (dollars). Also, a patron who returns again and again is generally a vocal advocate
for a show.
Save Your Ticket Stub
Come Back again for the Kids Price
For those who can't afford Season Tickets but would like to come back to the same show
again, allowing them in for the Children's price is a great option. A seat that previously
generated no income now produces not only box office revenue, but concessions as well,
and again, a vocal community advocate for the theater and production.
Vibrant Youth Theater
THIS IS EVERYTHING!
More than anything else a successful local theater relies upon its Youth Theater. This IS
NOT accomplished by merely playing host to a couple of matinees on a summer
weekend. Parents who bring their child to rehearsal every day for month or more become
deeply connected to a theater. This is why it is crucial that children's programs rehearse
"onsite." Motivated parents become theater patrons and volunteers and stick around for
YEARS. They often stay involved even after their children no longer are. When the
Camarillo Community Theater has needed to host Clean Up days, it has been the
involved youth and their parents who have supplied the manpower again and again.
Profitable Youth Theater
Keeping $$$ in the Program
Often Youth Program revenue flows out of a theater because workshops are contracted
out to for - profit companies and individuals. At Camarillo I instituted a program of
college students directing the program. A team of two (Director & Music Director) were
paid $500 each. They were supervised by theater board members and supported by
volunteer parents. Additional, the program also includes a creative funding plan whereby
each participant pays $250 dollars. Rather than a tuition fee, however, that amount covers
a $10 script fee and a $40 costume fee (both of which they keep). The remaining $200 is
the pre - purchase of 20 tickets at $10 each. The parents are then fi-ce to use, sell or give
away their tickets. This covers the cost of the program, guarantees a health audience and
generates a profit.
50
Season Outline & Production Criteria
Main -Stage & Holiday
Musicals, Comedies and Dramas with
1. Broad Appeal
2. Community Relevance
3. Cast Size of Critical Mass Potential
4. Family Friendly
5. Young Adult & Senior Appeal
Breakout Series
Alternative Offerings
1. Avant -garde Published Works
2. Original One -Acts
3. Teen & Young Adult oriented
4. Limited production budgets
High Street Young Artists
Youth Program
1. College Student Directed / GM Produced & Co- Directed
2. Participant age 8 — 18
3. Participant Costs
a. Pre - Purchase 20 tickets - $200
b. Costume Fee - $40 (keep costume)
c. Script Fee - $10 (keep script)
4. Two weekends / Six performances
5. All rehearsals onsite
6. Cast ticket sales contest
51
HIGHStREET
ARTS CENTER
2010/2011 Season
Y EDIT
:tea. ....:,,:...
EVITA MIRACLE LES MISERABLES MACBETH JEKYLL & HYDE
on 34th ST School Edition
October 8, 2010 l )ccember 3, 2010 February 4, 2011 March 18, 2001 May 20, 2011
November 14, 2010 December 19, 2010 March 6, 2011 April 10, 2011 June 26, 2011
52
2009/2010 Pricing Review
Conejo Players
Main Stage
Thr
Fri /Sun
Sat/Open
Second Series
Children's Theater
Drama
Musical
Season
Group (20)
Senior
$16.00
$20.00
$74.00
-$2.00
-$1.00
$18.00
$22.00
$82.00
-$2.00
-$1.00
$20.00
$24.00
$90.00
-$2.00
-$1.00
$10.00
$10.00
$0.00
$0.00
$10.00
$10.00
$0.00
$0.00
Simi Valley Cultural Arts Center
Main Stage
Adult $20.00
S /S /M $16.00
Child $14.00
Camarillo Community Theater
Main Stage
Adult
$18.00
S /S /M
$13.00
Child
$10.00
Children's Theater
$10.00
Group (10)
$10.00
Season Pair
$100.00
Santa Paula Thearer Center
Main Stage
Adult
$18.00
S /S /M
$15.00
Child
$12.00
Back Stage Series
Adult
$15.00
S /S /M
$12.00
Elite Theater Company
Main Stage
Adult $18.00
S /S /M $17.00
Ojai Arts Center Theater
Main Stage
Adult $25.00
S /S /M $22.00
High Street Arts Center
Main Stage
Adult $15.00
S /S /M $12.00
Child $8.00
Group (10) $10.00
53
HIGHSTREET
ARTS CENTER
PRICING
Main -Stage & Holiday
• Adults
$18
• Senior /Student /Military
$14
• Children (12U)
$10
• Return Ticket
$10
• Small Groups (10 — 20)
-$2
• Large Groups (20 +)
-$4
Breakout & Youth
• All Tickets $10
Season Tickets
• Large Group Rate ( -$4)
• Unlimited Season Entry Pass (based on available seating)
• Entered to win Wine Tours, Dining, Spa Treatments and Hotels Stays
• Season Tickets are sold in two types
Main Season — All five Main -Stage productions (six in 2011/2012)
2010/11 2011/12
• Adults $70 $84
• Senior /Student/Military $50 $60
• Children (12U) $30 $36
Full Season — All Main -Stage productions, two Breakouts performances, plus the
Youth Productions (two youth productions in 2011/2012)
2010/11 2011/12
• Adults $90 $110
• Senior /Student/Military $70 $85
• Children (12U) $50 $60
Season Tickets are sold throughout the first production. During the second production
the Full Season ticket is sold at the Main Season price.
54
Expense and Revenue Summary - High Street Arts Center
Year
Total
Total
Total
Agency
Agency Contribution
Budget
Expense
Revenue
Contribution
as % of Budget
Year1
2006 -2007
$234,335
$216,820
$86,982
$129,838
60%
Year2
2007 -2008
$295,550
$236,270
$85,969
$150,301
64%
Year 3
2008 -2009
$230,820
$199,453
$82,451
$117,002
59%
Year4
2009 -2010
$239,970
$221,032
$77,000
$144,032
65%
Year 5
2010 -2011
$239,970
$192,000
$135,010
$56,990
30%
Year6
2011 -2012
$211,510
$211,510
$180,365
$31,145
15%
Totals
$1,452,155
$1,277,085
$647,777
$629,308
$250,000.00
$200,000.00 — Ar
$150,000.00 - - - -- -
$100,000.00 - - -- -
I
I
$50,000.00 �....
$0.00
2006 -2007 2007 -2008 2008 -2009 2009 -2010 2010 -2011 2011 -2012
55
2010/2011 Review & Projection
Opening Closing Event Type Performances Attendance Box Office Concession Total Expense Profit
Estimate
8/20110
8/22/10
Into the Woods Jr.
Youth Theater
3
400
$4,370.00
$442.00
$4,812.00
$3,900.00
$912.00
10/2/10
10/2/10
Country Days
Special
1
450
$0.00
$0.00
$0.00
$0.00
$0.00
10/8/10
11/14/10
Evita
Main Stage
18
2,206
$25,006.00
$2,523.00
$27,529.00
$12,000.00
$15,529.00
10/17/10
10/17/10
High Street Broadcast
Special
1
154
$0.00
$94.00
$94.00
$0.00
$94.00
10/25/10
10/17/10
UCI Film
Rental
0
0
$1,300.00
$0.00
$1,300.00
$700.00
$600.00
10/31/10
10/31/10
Rocky Horror
Special
1
181
$1,810.00
$159.00
$1,969.00
$600.00
$1,369.00
11/14/10
11/14/10
Dance Fusion
Rental
1
152
$691.15
$45.00
$736.15
S60.00
$676.15
11/20/10
11/20/10
Babe's in Toyland
Rental
1
30
$1,461.15
$14.00
$1,475.15
$240.00
$1,235.15
12/3/10
12/19/10
Miracle on 34th Street
Main Stage
9
1,348
$15,573.00
$2,443.00
$18,016.00
$4,000.00
S14,016.00
12/16/10
12/16/10
Vanessa Townsell
Rental
1
50
$720.00
$77.00
$797.00
S80.00
$717.00
12/16/10
12/16/10
High Street Broadcast
Special
1
210
$0.00
$190.00
S190.00
$0.00
$190.00
1/7/11
1/16/11
MPC One Acts
Special
6
248
$1,876.00
$208.00
$2,084.00
$0.00
$2,084.00
1/29/11
1/29,11
Miss Ventura County
Rental
1
234
$1,540.00
$281,00
$1,821.00
$440.00
$1,381.00
2/4/11
3/6/11
Les Miserables
Main Stage
15
2,974
$34,159.00
$5,121.00
$39,280.00
$15,000.00
$24,280.00
2/20/11
2/20/11
MPC Variety Show
Special
1
174
$435.00
S247.00
$682.00
$0.00
5682.00
TOTALS TO DATE
60
8,811
$88,941.30
$100,785.30
$63,765.30
Main Stage Totals Only
42
6,528
$74,738.00
$84,825.00
$53,825.00
PROJECTED ATTENDANCE
AND REVENUE
THROUGH JUNE 30, 2011
3112/11
3/12111
Magic Show
Rental
1
250
$890.00
$250.00
$1,140.00
$160.00
$980.00
3/18/11
4/10/11
Macbeth
Main Stage
15
1,400
$13,000.00
$1,800.00
$14,800.00
$9,500.00
$5,300.00
3/11/11
3/11/11
Home School
Rental
1
250
$200.00
$200.00
$400.00
$0.00
$400.00
3/27/11
3/17/11
High Street Broadcast
Special
1
150
$0.00
$190.00
$190.00
$0.00
$190.00
4/3/11
4/3111
MPC Variety Show
Special
1
125
$312.50
$175.00
$487.50
$0.00
$487.50
4/17/11
4/17/11
High Street Broadcast
Special
1
150
$0.00
$190.00
S190.00
$0.00
$190.00
5/111
5/1/11
MPC Variety Show
Special
1
125
$312.50
$175.00
$487.50
$0.00
$487.50
5/20/11
6/26/11
Jekyll & Hyde
Main Stage
18
2,250
$24,750.00
$2,500.00
$27,250.00
$14,000.00
$13,250.00
5/29/11
5/2911
High Street Broadcast
Special
1
150
$0.00
$190.00
$190.00
$0.00
$190.00
6/12/11
6/12/11
MPC Variety Show
Special
1
125
$312.50
$175.00
$487.50
$0.00
$487.50
PROJECTED TOTALS
41
4,975
$39,777.50
$45,622.50
$21,962.50
PROJECTED FINAL TOTALS
101
13,786
$128,718.80
$146,407.80
$85,727.80
Main Stage Projected Totals
75
10,178
$112,488.00
$126,875.00
$72,375.00
to
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VA
07h- o 0 R PA R K FOUNDATION F 0 11 TI I E �RTS
Mission Statement
The purpose of the Foundation is to provide support for and promote the arts,
specifically the High Street Arts Center in the City of Moorpark. The Foundation's goal
is to raise funding through private donations, private and public grants and other
resources to support the arts in Moorpark. Ultimately it will be the mission of the
Foundation to provide substantial financial support to the Arts Center so that it may
eventually become independent of the City's subsidy and organizational control. The
Foundation will also make financial assistance available to groups and individuals
enabling access and participation in the visual and performing arts in Moorpark.
..
President's Message
For the newly formed Moorpark Foundation for the Arts, 2010 sped past like a freight train. Who said theater on High Street could
not succeed? In spite of the financial climate, residents from Moorpark and throughout Ventura County responded to the
Foundations call to support and enjoy Moorpark's Historic Theater.
This first year's annual report details the Foundations achievements during 2010, what is planned for 2011 and its long -term goals.
The Foundation's opening night Champagne Gala's for "Evita ", "Miracle on 34th Street ", and "Les Miserables - School Edition" have
been highlights of the theater season.
The Foundation's August Fundraiser and Silent Auction helped raise funds for scholarships for the Summer Youth Theater Camp, a
grant to the Steve Robertson Youth Theater, and guaranteed the return of The High Street Broadcast. In October, the Foundation
donated funds to the City of Moorpark for the purchase of new equipment for the High Street Theater.
Our past successes and future dreams have been and are being achieved by an outstanding team of Board members. Dr. Clint
Harper, Michael Hollander, Louis Valdez, and the untiring Hugh Riley our Chief Financial Officer have built the Foundation from the
ground up and I take my hat off to you all and to the community for supporting us.
All the best for the coming year,
Stuart Cooper
Board of Directors
The Moorpark Foundation for the Arts was established in March 2008 as directed by the City Council of the City of Moorpark at the
request of the Moorpark Arts Commission. The Articles of Incorporation were filed with the California Secretary of State on June 5,
2008. The initial Bylaws for the Foundation were prepared by staff and submitted to the City Council for approval on February 4, 2009.
The initial members of the Board of Directors were appointed to four -year terms on July 15, 2009. The three, City- appointed
members were Stuart Cooper, Clint Harper, Ph.D., and John Marshall. At the initial meeting of the Board of Directors on January 13,
2010, Michael Hollander and Louie Valdez were appointed to the Board for four -year terms. On February 10, 2010, John Marshall
submitted his resignation from the Board. This Board position remained vacant for the remainder of the year. The Bylaws were
amended by the Board of Directors on September 20, 2010 to expand the Board of Directors to nine members, incorporate the
various membership categories and clarify the requirements for board membership. In accordance with the amended Bylaws, there
are currently five vacancies on the Board of Directors
v,
Officers
Officers for the Foundation were elected at a Special Meeting of the Board on January 28, 2010 and included:
Stuart Cooper President
• Dr. Clint Harper Vice - President
• Michael Hollander Secretary
• Louis Valdez Treasurer
The officers serve one year terms or until their successors are elected and seated. The next Election is scheduled for the regular
board meeting of October 2011, in accordance with the amended Bylaws.
The Moorpark Foundation is pleased to present its officers for 2010:
Stuart Cooper, President
(4 year term ending 6/17/13)
12242 Nelson Road, Moorpark, CA 93021
Home: 805.553.9094
Work: 310.383.4322
Email: scooper(@moorparkarts.org
Mr. Cooper is a writer and award winning film director. He trained at the Royal Academy
of Dramatic Arts in London and owns a LA -based production company. Mr. Cooper has
won numerous foreign and domestic film festivals including Berlin, Moscow, Venice,
Edinburgh, Melbourne, Amsterdam, and Atlanta.
Dr. Clint Harper, Vice President
(4 year term ending 6/17/13)
4044 Oak Glen Court, Moorpark, CA 93021
Home: 805.529.3860
Work: 805.378.1488
Email: docharper(a)-moorparkarts.org
Dr. Harper is a professor of Physics and Astronomy at Moorpark Community College. Dr Harper
has served four, 4 -year terms on the Moorpark City Council and Redevelopment Agency Board
and 2 terms on the Moorpark Unified School District Board of Education. He has extensive
experience obtaining and managing funds for a wide range of educational programs and has
been a strong supporter of the performing arts.
Michael Hollander, Secretary
(4 year term ending 1/13/14)
3375 Olympic Street, Simi Valley, CA 93063
Home: 805.526.4580
Work: 818.903.1911
Email: michael.hollander(cD-moorparkarts.org
Mr. Hollander holds degrees in Journalism from the University of Missouri and is actively
involved as a production consultant in the television industry. He is currently a writer /producer
with the Jet Propulsion Laboratory in Pasadena. He has worked as a Bureau Manager for CNBC
and as an Assignment Editor and Producer for NBC News.
Louie Valdez, Treasurer
(4 year term ending 1/13/14)
11504 Sagewood Drive, Moorpark, CA 93021
Home: 805 - 532 -9282
Cell: 805 - 501 -5903
Email: Lvaldez (a- )moorparkarts.org
Mr. Valdez holds a degree Finance /Economics from the California State University- Northridge
and is presently employed with UBS Financial Services, Inc. He has extensive experience with
fund raising for non - profit organizations including Big Brother/ Big Sisters of Ventura County.
M
Incorporation
The Articles of Incorporation for the Moorpark Community Foundation for the Arts were recorded by the California Secretary of State's
Office in June 2009. The Articles were later amended to shorten the name of the Foundation to Moorpark Foundation for the Arts. Tax
exempt status under Section 501 (c) (3) of the Internal Revenue Service Code was obtained on August 20, 2009. The Foundation
applied for and obtained an ABC, Type 64 License to operate Alcohol sales at 45 High Street on March 17, 2010.
Membership
The Board of Directors approved an initial Membership Program in June 2010. The initial memberships are from July 1, 2010 to June
30 2011 due to the current uncertainty of the program after June 30, 2011. The adopted membership categories are:
CATEGORY
ANNUAL DUES
Street Artist
$
25.00
Theater Buff
$
75.00
Supporting Player
$
200.00
Leading Role
$
500.00
Maestro
$
1,500.00
Angel in the Wings
$
2,500.00
Various benefits and privileges are afforded to the membership categories as outlined in the Foundation'
Edition (Appendix B). They are also listed on the Foundations Website (www.moorparkarts.org) and are
acknowledging each member. Generally the benefits include discounts or complementary show tickets,
and acknowledgement in Playbills for the main stage productions.
As of December 31, 2010 the Foundation had the following members:
Theater Buff - 2
Supporting Player - 2
Leading Roll - 3
Angel in the Wings - 1
Foundation's Membership Brochure -First
included in correspondence
invitations to special events,
Members of the Board are considered to have Supporting Player Member Status based upon their annual fundraising efforts and
personal contributions.
M
N
Fundraising and Community Relations Activities
The Foundation held its Inaugural Annual Fundraising Event on August 28, 2010 at the Secret Garden including a pre- dinner
reception and performance at the High Street Arts Center by the cast of "Into the Wood - Junior", the Summer Musical Theater Camp
production. Approximately 70 people attended the event which also included a Silent Auction. The event netted $ 4,482.
The Foundation sponsored a Champagne Receptions at 33 High Street following the opening night performances of "Evita" and
"Miracle on 34th Street." The cost of the events was partially offset by a $3.00 per ticket surcharge for opening night attendance. The
Receptions combined indoor and outdoor seating, outstanding refreshments and special appearances by the cast members and crew
of each show. The events are becoming a very popular social event and are the mainstay of the Foundation's Community Relations
Program.
Taking advantage of an unusual coincidence of events occurring on the same day, the Foundation joined with the City to sponsor
"Holidays on High Street" on Sunday December 19. Beginning with the final performance of the H.S.A.C. production of "Miracle on
34th Street," continuing with the arrival of the MetroLink Holiday Toy Express Train, a visit with Santa including photos, refreshments
and a reading of "The Nigh Before Christmas" by Mayor Janice Parvin, and finally the holiday performance of "A Very Merry Broadcast"
by the High Street Broadcast. The multi - location event was a remarkable success in spite of the inclimate weather.
Lobby Bar
Throughout the year, beginning with the Opening Night performance of "Driving Miss Daisy" in May, the Foundation operated the Lobby
Bar at the High Street Arts Center offering a variety of international and domestic beer and a nice selection of local wines. Manned by
volunteers, the Lobby Bar delivered a first year profit of $2,987.30 for the Foundation.
Programs, Grants, and Contributions
During its first year (actually 9 months) of operation, the Foundation awarded Grants, contributions and scholarships totaling $7,944 as follows:
➢ Summer Youth Music Theater Camp 13 Scholarships totaling $ 2,150
The High Street Broadcast Two Grants totaling $1,294
Grant to the Steve Robertson Youth Theater Program $500
➢ Grant to "Moorpark Has Talent" for Cash Prizes totaling $2,000
➢ Contribution to the High Street Arts Center for a Scrim $2,000
Contributions from individual members of the Board, foundation members, earnings from events and other contributions are presented
in the following Report of Income and Expenses for 2010.
rn
w
Income and Expense Report
January 1, 2010 to December 31, 2010
INCOME
$
ASSETS
• Promotion
$
• Memberships
$ 4,050.00
Beer (excludes consumption 12/3)
$
25.00
• Sales- Events (Silent Auction)
$ 9,164.37
Wine (excludes consumption 12/3)
$
35.00
• Donations
$10,216.55
Champagne
$
96.00
• Beer and Wine Sales
$ 2,743.05
Pellegrino
$
17.25
• Bar Donations/Tips
$ 890.60
Decorations (lights and ornaments)
$
300.00
• Deposit Refunds
$ 60.00
15,635.10
NET PROFIT (LOSS)
$
15,599.47
TOTAL ASSETS
$
467.25
SUBTOTAL INCOME
$ 27,124.57
NET WORTH
$
16,066.72
Receivables -
• Reimbursement- Kate's Treats
$ 350.00
• Caf6 Firenze' (Membership)
$ 2,500.00
• Board Memberships 6 @ $200
$ 1,200.00
Cash on Hand (Lobby Bar Cash Drawer)
$ 60.00
SUBTOTAL- Cash & Receivables
$ 4,110.00
TOTAL INCOME
$ 31,234.57
EXPENSES
• Grants and Contributions
$
6,493.00
• Promotion
$
5,291.12
• Office supplies, materials, postage
$
2,025.27
• Equipment — Lease to Own
$
66.03
• Concession (Beer, wine, supplies)
$
706.35
• Fees and Charges
$
300.00
• Petty Cash
$
60.00
SUBTOTAL EXPENSES
$
14,908.77
Payables
Credit Card Processor (Lease 11 Months)
$
726.33
TOTAL EXPENSE
$
15,635.10
NET PROFIT (LOSS)
$
15,599.47
Goals for 2oii and the Future of the High Street Arts Center
On July 1, 2009, the Board of the Redevelopment Agency (City Council) adopted a Two -year Action for the High street Arts Center. The
Redevelopment Agency Board requested a status report in January 2010 and another in March 2011 to assist in discussions
concerning continuing the City's financial support for the Arts Center.
During their Annual Planning Retreat on January 10, 2011, the Board of Directors adopted goals for the coming year. The Board
expressed confidence in the pending decision by the City Council whether to continue its financial subsidy of the Arts Center during the
2011 -2012 Fiscal Year. On March 16, 2011, Redevelopment Agency Staff and the Arts Center's General Manager will report to the City
Council on the progress made at the Arts Center toward achieving the goals contained in the Action Plan.
GOALS FOR 2011 (In no particular order)
1. Recruit and seat four additional board members by March 31, 2011.
2. Acquire appropriate insurance coverage including liability coverage for the board of directors by January 31, 2011.
3. Adopt an Annual Operating Budget for the Foundation for 2011 by March 9, 2011.
4. Establish Internet Store on the Website for on -Line payments for memberships, donations, event tickets and certain commodities by
March 28, 2011.
5. Hold Annual Fundraiser Gala and Silent Auction to Raise $10,000 by September 30, 2011.
6. Recruit a volunteer Lobby Bar Manager responsible for:
➢ Scheduling and training volunteer bartenders
➢ Insuring staffing coverage for events at the High Street Arts Center including main stage shows, special shows and rental events
Ordering beverages and supplies
➢ Managing cash and credit card transactions
➢ Maintaining account records
Preparing periodic reports to the board of directors
M
un
7. Recruit a volunteer Membership Coordinator responsible for:
➢ Processing new memberships including greeting correspondence, membership cards
➢ Publishing Second Edition of Membership Brochure
➢ Sending membership renewal correspondence
➢ Maintaining membership records
Developing annual membership campaign and coordinate sign -up activities with arts Center events and other community
events such as Country Days and the Annual Arts Festival
➢ Maintaining account records
➢ Maintain Membership Information on the website
➢ Preparing periodic reports to the board of directors
8. Maintain existing Foundation Membership and increase membership by December 31, 2011:
Three additional Angel in the Wings Members — a total of 4 @ $2,500
Four new Maestro Members — a total of 4 @ $1,500
➢ Three additional Leading Role Members — a total of 5 @ $500
Three additional Supporting Player Members — a total of 5 @ $200
➢ Eight additional Theater Buff Members — a total of 10 @ $75
➢ 25 Street Artist Members @ $25
9. Sponsor a series of free "Enjoy the Arts" Programs on Sunday nights including: six performances by the High Street Broadcast,
The Good OI' Fashioned Variety Show in cooperation with Moorpark College Drama Department, a Classic Film Series, and a
"Moorpark in Concert" series of musical performances with local artists during Calendar 2011.
10. Increase Foundation Annual Revenue by 25% by December 31, 2011.
11. Assist the High Street Arts Center to decrease the City's subsidy by 60% over the next two years.
12. Lease the first floor of 33 High Street from the Redevelopment Agency of the City of Moorpark with terms that are advantageous to
the Foundation.
04 �l
151 L P I \ G I' L O P L I . L N J O Y T II L ARTS
P.O. Box 157, Moorpark, CA 93020 -0157
805517-1426 • www.moorparkarts.org oTax ID # 27- 0319993
rn
J
;;ITY OF MOORPARK. CALIFORNIA
q..- ie•reiovment Agency Meeting
ITEM 6.A.
- -- 1lAff�fttT EVELOPMENT AGENCY OF THE CITY OF MOORPARK
arK, �ai rnia February 16, 2011
A Regular Meeting of the Redevelopment Agency of the City of Moorpark was held on
February 16, 2011, in the Community Center of said City located at 799 Moorpark
Avenue, Moorpark, California.
1. CALL TO ORDER:
Chair Parvin called the meeting to order at 7:18 p.m.
2. ROLL CALL:
Present: Agency Members Mikos, Millhouse, Pollock, Van Dam, and
Chair Parvin.
Staff Present: Joseph Montes, General Counsel; Hugh Riley, Assistant
Executive Director; Deborah Traffenstedt, Deputy City
Manager; Ron Ahlers, Agency Treasurer; David Moe,
Redevelopment Manager; and Blanca Garza, Deputy City
Clerk
3. PUBLIC COMMENT:
None.
4. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
None.
5. CONSENT CALENDAR: (ROLL CALL VOTE REQUIRED)
MOTION: Agency Member Mikos moved and Agency Member Van Dam seconded a
motion to approve the Consent Calendar. The motion carried by unanimous roll call
vote.
A. Consider Minutes of Regular Meeting of January 19, 2011. Staff
Recommendation: Approve the minutes.
B. Consider Minutes of Regular Meeting of February 2 2011. Staff
Recommendation: Approve the minutes.
C. Consider Resolution Authorizing Mid -Year Amendments to 2010/11 Fiscal
Year Budget. Staff Recommendation: Adopt Resolution No. 2011 -244.
ROLL CALL VOTE REQUIRED
Me
Minutes of the Redevelopment Agency
Moorpark California Page 2 February 16, 2011
D. Consider Authorizinq the Executive Director to Write a Letter to the
County- Auditor Regarding Payment into the Supplemental Education
Revenue Augmentation Fund ( SERAF) for Fiscal Year 2010/11. Staff
Recommendation: Authorize the Executive Director to send the letter to
pay SERAF with redevelopment tax increment funds.
6. CLOSED SESSION:
None was held.
7. ADJOURNMENT:
Chair Parvin adjourned the meeting at 7:19 p.m.
Janice S. Parvin, Chair
ATTEST:
Maureen Benson, Agency Secretary
.•
of
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TO
FROM:
DATE:
MOORPARK REDEVELOPMENT AGENCY
AGENDA REPORT
Honorable Agency Board
David C. Moe II, Redevelopment Manager
March 2, 2011 (Agency Meeting of 03/16111)
ITEM 6.B.
SUBJECT: Consider Authorization of Recordation of the Notice of Completion for
Retaining Wall at 81 First Street
BACKGROUND
On November 17, 2010, the Agency Board awarded a contract to construct retaining walls
at 81 First Street to Malibu Pacific Tennis Courts, Inc., for $57,450 plus a 10% contingency
for an overall budget of $63,195. Malibu Pacific has completed its work and staff is
requesting that the Agency Board authorize the recordation of the Notice of Completion.
DISCUSSION
The work began Monday, January 17, 2011. All work was completed by February 4, 2011.
With the Agency Board's authorization to record the Notice of Completion, the Agency
Secretary's office will be authorized to release the project bonds in accordance with
contract provisions as follows:
Payment Bond shall be released six
Notice of Completion.
Performance Bond shall be released
Notice of Completion.
FISCAL IMPACT
None.
STAFF RECOMMENDATION
(6) months after the recordation of the
one (1) year after the recordation of the
Authorize the Agency Secretary to file the Notice of Completion and release the project
bonds as outlined above.
Attachment 1: Notice of Completion
70
RECORDING REQUESTED BY
AND WHEN RECORDED MAIL TO
r NAME Redevelopment Agency
STREET
AOORESS p 799 Moorpark Avenue
CITY Moorpark, CA 93021
STATE
L ZIP Attn: City Clerk/Agency Sec.
No Fee Required (Govt Code Sec 6103 & 27383
NOTICE OF COMPLETION
Notice pursuant to Civil Code Section 3093, must be filed within 10 days after completion. (See reverse side for complete requirements.)
Notice is hereby given that:
1. The undersigned is owner or corporate officer of the owner of the interest or estate stated below in the property hereinafter described:
2. The full name of the owner is Redevelopment Agency of the City of Moorpark
3. The full address of the owner is 799 Moorpark Avenue. Moorpark. CA 93021
4. The nature of the interest or estate of the owner is: In fee.
(If other Men Fee, stria '1n fee' and insert, for example, 'purchaser under contract of purchase,' or 'Lessee-)
5. The full names and full addresses of all persons, if any, who hold title with the undersigned as joint tenants or as tenants in common are:
NAMES ADDRESSES
6. The full names and full addresses of the predecessors in interest of the undersigned, if the property was transferred subsequent to the
commencement of the work or improvements herein referred to:
NAMES ADDRESSES
7. A work of improvement on the property hereinafter described was completed on March 2. 2011 The work done was:
Construction of a single family dwelling.
8. The names of the contractor, if any, for such work of improvement was Malibu Pacific Tennis Court. Inc.
December 15, 2010
fit no contractor for wort of improvement as a whole, insert •None'1 (Date of Contract]
9. The property on which said work of improvement was completed is in the City of Moorpark
County of Ventura , State of CA , and is described as follows: 512 -0- 103 -040
10. The street address of said property is 81 First Street
lit no street address has been officially assigned, meet 'none'.)
Dated
—� (Signature of Owner or corporate officer of Owner named in paragraph 2, or Ns spent)
Steven Kueny, Executive Director
VERIFICATION
I, the undersigned, say: 1 am the Executive Director the declarant of the foregoing Notice of Completion;
li'residMt Of, eper antnel owner O�c.l
I have read said Notice of Completion and know the contents thereof; the same is true to my own knowledge. I declare under penalty of
perjury that the foregoing is true and correct.
Executed on 2010 at Moorpark . California
the
Refom you use #a form, fill in all blanks. and make whatever changes are
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