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Resolution No. 2011 -249
REDEVELOPMENT AGENCY OF THE CITY OF MOORPARK
REGULAR MEETING AGENDA
WEDNESDAY, JULY 6, 2011
7:00 P.M.
Moorpark Community Center 799 Moorpark Avenue
1. CALL TO ORDER:
2. ROLL CALL:
3. PUBLIC COMMENT:
4. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
5. CONSENT CALENDAR: (ROLL CALL VOTE REQUIRED)
A. Consider Minutes of Regular Meeting of June 15, 2011. Staff
Recommendation: Approve the minutes.
All writings and documents provided to the majority of the Agency regarding all open- session agenda items are
available for public inspection at the City Hall public counter located at 799 Moorpark Avenue during regular
business hours. The agenda packet for all regular Redevelopment Agency meetings is also available on the
City's website at www.ci.moorpark.ca.us.
Any member df the public may address the Agency during the Public Comments portion of the Agenda, unless it
is a Public Hearing or a Presentation/Action/ Discussion item. Speakers who wish to address the Agency
concerning a Public Hearing or Presentations /Action /Discussion item must do so during the Public Hearing or
Presentations /Action/ Discussion portion of the Agenda for that item. Speaker cards must be received by the City
Clerk for Public Comment prior to the beginning of the Public Comments portion of the meeting; for a
Presentation/Action/Discussion item, prior to the Chair's call for speaker cards for each Presentation /Action/
Discussion agenda item; and for a Public Hearing item, prior to the opening of each Public Hearing, or beginning
of public testimony for a continued hearing. A limitation of three minutes shall be imposed upon each Public
Comment and Presentation /Action /Discussion item speaker. A limitation of three to five minutes shall be
imposed upon each Public Hearing item speaker. Written Statement Cards may be submitted in lieu of speaking
orally for open Public Hearings and Presentation /Action /Discussion items. Any questions concerning any
agenda item may be directed to the City Clerk's office at 517 -6223.
Redevelopment Agency Agenda
July 6, 2011
Page 2
5. CONSENT CALENDAR: (continued)
B. Consider Moorpark Chamber of Commerce Annual Activity Report. Staff
Recommendation: Receive and file report. (Staff: David Moe)
6. CLOSED SESSION:
A. CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION
Significant exposure to litigation pursuant to Subdivision (b) of Section
54956.9 of the Government Code: (Number of cases to be discussed - 4)
B. CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION
Initiation of litigation pursuant to Subdivision (c) of Section 54956.9 of the
Government Code: (Number of cases to be discussed - 4)
7. ADJOURNMENT:
In compliance with the Americans with Disabilities Act, if you need special assistance to review an agenda or
participate in this meeting, including auxiliary aids or services, please contact the City Clerk's Division at (805)
517 -6223. Upon request, the agenda can be made available in appropriate alternative formats to persons with a
disability. Any request for disability - related modification or accommodation should be made at least 48 hours
prior to the scheduled meeting to assist the City staff in assuring reasonable arrangements can be made to
provide accessibility to the meeting (28 CFR 35.102 - 35.104; ADA Title 11).
Redevelopment Agency Agenda
July 6, 2011
Page 3
STATE OF CALIFORNIA )
COUNTY OF VENTURA ) ss
CITY OF MOORPARK )
AFFIDAVIT OF POSTING
I, Maureen Benson, declare as follows:
That I am the City Clerk of the City of Moorpark and that a notice for a Regular Meeting of
the Redevelopment Agency of the City of Moorpark to be held Wednesday, July 6, 2011, at
7:00 p.m. in the Council Chambers of the Moorpark Community Center, 799 Moorpark
Avenue, Moorpark, California, was posted on July 1, 2011, at a conspicuous place at the
Moorpark Community Center, 799 Moorpark Avenue, Moorpark, California.
I declare under penalty of perjury that the foregoing is true and correct.
Executed on July 1, 2011.
Maureen Benson, City Clerk
iATY OF MOORPARK, CALIFORNIA
Redevelopment Agency Meeting
of- 7- (o —aZo I I
ACTION:
ITEM 5.A.
EVELOPMENT AGENCY OF THE CITY OF MOORPARK
BY: ,41&M ti
Moorpark, California
June 15, 2011
A Regular Meeting of the Redevelopment Agency of the City of Moorpark was held on
June 15, 2011, in the Community Center of said City located at 799 Moorpark Avenue,
Moorpark, California.
CALL TO ORDER:
Chair Parvin called the meeting to order at 7:26 p.m.
2. ROLL CALL:
Present: Agency Members Mikos, Pollock, Van Dam, and Chair
Parvin.
Absent: Agency Member Millhouse.
Staff Present: Steven Kueny, Executive Director; Hugh Riley, Assistant
Executive Director; Deborah Traffenstedt, Deputy City
Manager; Ron Ahlers, Agency Treasurer; and Maureen
Benson, Agency Secretary.
3. PUBLIC COMMENT:
None.
4. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
None.
5. PRESENTATION /ACTION /DISCUSSION:
A. Consider Resolution Adopting an Operating and Capital Improvements
Budget for the Moorpark Redevelopment Agency for Fiscal Year
2011/2012. Staff Recommendation: Adopt Resolution No. 2011 -247.
ROLL CALL VOTE REQUIRED
Mr. Kueny gave the staff report.
There were no speakers.
MOTION: Agency Member Mikos moved and Agency Member Pollock seconded
a motion to adopt Resolution No. 2011 -247, adopting the Operating and Capital
Improvements Budget for the Moorpark Redevelopment Agency for Fiscal Year
1
Minutes of the Redevelopment Agency
Moorpark, California Page 2 June 15, 2011
2011/2012. The motion carried by roll call vote 4 -0, Agency Member Millhouse
absent.
6. CONSENT CALENDAR: (ROLL CALL VOTE REQUIRED)
MOTION: Agency Member Van Dam moved and Agency Member Pollock seconded a
motion to approve the Consent Calendar. The motion carried by roll call vote, 4 -0,
Agency Millhouse absent.
A. Consider Minutes of Special Meeting of March 25 2011. Staff
Recommendation: Approve the minutes.
B. Consider Minutes of Regular Meeting of April 20, 2011. Staff
Recommendation: Approve the minutes.
C. Consider Resolution Adopting Loan Agreement between the City of
Moorpark and the Moorpark Redevelopment Agency. Staff
Recommendation: Adopt Resolution No. 2011 -248. ROLL CALL VOTE
REQUIRED
7. CLOSED SESSION:
None was held.
8. ADJOURNMENT:
Chair Parvin adjourned the meeting at 7:28 p.m.
Janice S. Parvin, Chair
ATTEST:
Maureen Benson, Agency Secretary
2
ITEM 5.13.
CI`1'Y OF MOORPARK, CAUFORNiA
Redevelopment Agency Meeting
MOORPARK REDEVELOPMENT AG04Y `?_4, 20
AGENDA REPORT ACTION:
TO: Honorable Agency Board BY:
FROM: David C. Moe II, Redevelopment Manager O���
DATE: June 26, 2011 (MRA Meeting of 7/6/11)
SUBJECT: Consider Moorpark Chamber of Commerce Annual Activity
Report
BACKGROUND & DISCUSSION
The Redevelopment Agency of the City of Moorpark ( "Agency ") owns the office
building and improved parking area at 18 High Street. The building is currently
leased to the Moorpark Chamber of Commerce ( "Chamber ") at a rate of one
dollar per year.
In exchange for reduced rent, the Chamber agrees to provide the City with in-
kind services that include the Chamber maintaining certain office hours;
publishing an annual business directory and providing 8 pages in the publication
for City use free of charge; promote tourism; sponsor certain events, activities
and programs; market City- sponsored economic development assistance
programs; and provide, at no cost to the City, participation in the following for
special events:
• 15 attendees at Annual Installation Dinner at no cost to City of Moorpark
• 5 attendees at Annual Community Awards Luncheon
• Free booth space at the Country Days Event of no less than 10 -feet in
depth and 80 -feet in length
In addition to the in -kind services listed above, the Chamber is also required to
submit an annual activity report to include the annual budget, membership
information including the total members on that date, the number of new
members, and the activities the Chamber undertook to increase /maintain
member numbers. The annual activity report must be submitted to the Agency
no later than February 28.
The Chamber submitted their annual activity report to staff on June 30, 2011.
Exhibit A is a copy of the Chamber's 2011 annual activity report.
9
Honorable Agency Board
July 6, 2011
Page 2
FISCAL IMPACT
None.
STAFF RECOMMENDATION
Receive report and file.
Exhibit A: 2011 Annual Activity Report
oor p ark
C ber of Commerce
18 High St
Moorpark, CA 93021
Office 805529 -0322
Fax: 805-529-5304
www.MoorparkChamber.com
EXHIBIT A
May 31, 2011
Steve Kueny
City Manager
C - -
City of Moorpark
799 Moorpark Ave
Moorpark, CA 93021
Chairman
Dear Mr. Kueny,
Robert Sichmeller,
Sichmeller Insurance & Financial
It has been a pleasure working with the city to provide services to the residents and
Solutions
businesses in Moorpark. Here is a report of those services that have been provided, as
well as Chamber events. However, this report only outlines information of services and
Directors
events held between January 29, 2010 and May 31, 2011 that is specified in our
Doug Ridley,
contract.
Moorpark Morning Rotary
Eric Arnaud,
• Our current active membership is at 238 members.
Troop Real Estate
. The Chamber has provided and maintains five days of service with a minimum
Jeremy Brewer,
of six hours a day of staff time to answer phones, receive messages, respond to
Simi Valley Hospital
public inquires and coordinate community activities. There are hundreds of
David Crockett,
calls every month that are resident and community specific.
Primerica
• The Chamber Networking Breakfast is held the third Friday of each month and
Sue FitzGerald,
has helped our local businesses in the areas of business development,
The Haircut Place
employment laws, networking, transportation, housing and marketing.
Linda McCarthy,
Allowing members to give a 30 second commercial about their business and
BNI, Business Network Int'l
hosting the breakfast at the Moorpark Country Club continues to bring in SO to
Clark Neel,
70 people each month. Each month we have a sponsor for the breakfast. Here
Edward Jones
is a list of the sponsors for each breakfast:
Barbara Orechoff,
■ January — Welcome to the Neighborhood Magazine
Independent Capital Management
■ February — ICM -Nancy Serritella
Kim Johnson,
■ March — iFindable.com
Home Video Studio
■ April — Primerica -David Crockett
Lewis Herms,
■ May — Black Star Graphics
Moorpark Athletic Club
■ June — Todai Doo Jo
Don Huntting,
■ July — Home Video Studio
Huntting Investigative Services
a August —Toll Brothers
Lynda Rummelhoff,
• September — High Street Arts Center
State Farm Insurance & Financial
• October — Sichmeller Insurance & Financial Solutions
Services
• November —SCORE
Nancy Serritella,
• December —Shop Moorpark
Independent Capital Management
■ January —Signs Pacific
• February — Simi Valley Hospital
Staff
• March — Boys & Girls Club of Moorpark
■ April — Welcome to the Neighborhood Magazine
Patrick Ellis,
■ May — Moorpark Unified School District
President/CEO
■ June — Tania'sAgency
Steve Carlson,
5
Marketing Director
oorp ark
C ber of Commerce
18 High St
Moorpark, CA 93021
Office 805 529 -0322
Fax: 805 -529 -5304
www.MoorparkChamber.com
• One -on -one business consultations are held on an individual basis, to help businesses
maximize their profits and explore new innovative ways to build their client base.
• Monthly Mixers are held on the first Tuesday of each month to build business
relationships. Attendance has increased at many of our mixers with an average of 40
to 60 members, visitors and residents.
• The Moorpark Chamber of Commerce was the operating organization for Moorpark
Country Days 2010. The approach continues to bring it back to a true community day.
The Chamber approached every service organization and club in Moorpark to get
involved. With that involvement the event was one well received by most. This past
year's event was a great success with over 85 entries in the parade and 90 plus
vendors.
Chairman
• The Moorpark Chamber Community Link Newspaper was launched in August of 2009
Robert Sichmeller,
with the idea of "Linking Business to Community." The paper has been well received
with the focus on business interests in the community with some social news as well,
Sichmeller Insurance &Financial
all with a positive outlook. There are 2000 copies printed each month with 400 mailed
Solutions
out to members and subscribers and the balance bulked dropped at 65 high traffic
areas around Moorpark and Simi Valley.
Directors
• Ribbon Cutting/Grand Opening Ceremonies are held for businesses as needed. These
Doug Ridley,
events help welcome businesses into our community and provide an opportunity for
Moorpark Morning Rotary
the City and Chamber to offer their support.
Eric Arnaud,
• The Moorpark Chamber of Commerce has assisted in the Federated Chambers of
Troop Real Estate
Commerce of Ventura County's roll in the County.
Jeremy Brewer,
• We work hand in hand with EDC -VC to assist the business community of Ventura
County.
Simi Valley Hospital
• The Moorpark Chamber continues to sponsor Blood Drive's through United Blood
David Crockett,
Services at the Chamber office.
Primerica
. The Chamber has continued to open its door to many organizations in the community
Sue FitzGerald,
for hosting their meetings /events. Here is a list of some of those groups:
The Haircut Place
E Kiwanis Club of Moorpark
Linda McCarthy,
E Rotary Clubs of Moorpark
BNI, Business Network Intl
■ American Legion
Clark Neel,
■ Business Network International
Edward Jones
■ Toastmasters
Barbara Orechoff,
■ SCORE
■ City of Moorpark
Independent Capital Management
Kim Johnson,
. The Chamber continues to mail and distribute relocation and welcome packets to
Home Video Studio
those interested in moving to Moorpark and those new to Moorpark, on a daily basis.
Lewis Herms,
Moorpark Athletic Club
The partnership we have with the City of Moorpark is important to us. We look forward to
Don Huntting,
working together by providing necessary and valuable services to businesses and residents
Huntting Investigative Services
in our community. it is my honor and pleasure to serve the members of the Chamber and
Lynda Rummelhoff,
work with the City of Moorpark.
hate Fart Insurance & Financial
Sincerely,
iervices
Yancy Serritella,
ndependent Capital Management
Patrick Ellis
President /CEO
Staff
Patrick Ellis,
'resident/CEO
iteve Carlson,
6
Oarketing Director
Chamber Budget 2011
Projected Income
Membership
$70,000.00
Networking Breakfast
$5,000.00
Installation
$5,000.00
Community Awards Luncheon
$2,000.00
Moorpark Country Days
$5,000.00
Community Link Newspaper
$1,500.00
Directory
$4,000.00
$92,500.00
Projected Expenses
Utilities
$6,000.00
Rent
$1.00
Phones
$1,300.00
Insurance
$5,000.00
Salaries
$58,000.00
Accounting Services
$2,000.00
Payroll Services / Taxes
$700.00
Bank Charges
$100.00
Retreat / Conferences / Convention
$4,000.00
Materials / Supplies
$3,000.00
Misc. Expenses
$4,000.00
Commissions
$8,000.00
92101.00
Project Chamber Income 399.00