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Home My WebLink AboutAG RPTS 2003 0405 PR SPCM 1 799 Moorpark Avenue Moorpark, California 93021 (805) 517 -6200 PARKS AND RECREATION COMMISSION AGENDA For Special Meeting of April 5, 2003 10:00 a.m., Community Center Park Tour NOTICE AND CALL OF A SPECIAL MEETING OF THE PARKS AND RECREATION COMMISSION NOTICE IS HEREBY GIVEN that a Special Meeting of the Parks and Recreation Commission of the City of Moorpark is hereby called to be held on Saturday, April 5, 2003, commencing at 10:00 a.m. Said meeting will convene at the Community Center Park located at 799 Moorpark Avenue, Moorpark, California. Said Special Meeting shall be for the purpose of the following: 1. CALL TO ORDER: 2. ROLL CALL: Commissioners Joseph Catrambone, Thomas Pflaumer, Sandra Thompson, Julie Weisberger, and Chair Quentin DeGuardi. 3. PARK TOUR: The Commission and Staff will tour the parks in the following order. The times identified are estimates only and the Commission will attempt to meet this schedule. 1. Arroyo Vista Community Park 10:10 a.m. 2. Mountain Meadows Park 10:40 a.m. 3. Peach Hill Park 11:00 a.m. 4. Virginia Colony Park 11:25 a.m. 5. Griffin Park 11:45 a.m. PATRICK HUNTER KEITH F. MILLHOUSE CLINT HARPER ROSEANN N11KOS JANICE S. PARVIN April 5, 2003, Park Tour Page 2 F 6. Campus Canyon Park 12:00 p.m. 7. Community Center Park 12:30 p.m. 4. DISCUSSION ACTION ITEMS: A. Consider Concerts in the Park Proposal. Staff Recommendation: Recommend that the City not pursue a concert series in FY 2003/04_ 5. ADJOURNMENT: -� r\ U 'v CITY OF MOORPARK PARKS AND RECREATION COMMISSION AGENDA TO: The Parks and Recreation Commission FROM: Mary K. Lindley, Director of Community Services DATE: March 26, 2003 (Meeting of April 5, 2003) SUBJECT: Consider Concerts in the Park Proposal BACKGROUND At the January. 15, 2003, City Council meeting, Ralph Mauriello, a Moorpark resident, approached the Council with a proposal to coordinate a Summer Concert in the Park series. Mr. Mauriello offered to prepare a proposal for City consideration. The Mayor stated that the City had held a summer concert series in the past and had not succeeded in attracting a sufficient number of attendees. Due to the lack of interest, the City's Concerts in the Parks program was discontinued. However, the Council asked that Mr. Mauriello direct any written proposal he wished to share to the Director of Community Services. DISCUSSION John Hartnett, Recreation Manager, and I met with Mr. Mauriello to provide him with background information on the City's former Summer Concerts in the Park series. We also provided him with information on the number of staff members necessary to run each concert and costs associated with renting a stage and a sound system. Based on Mr. Mauriello's proposal (see Attachment A), he would coordinate a Concert in the Park series for the City M: \MLindley \Recreation \concert series proposal pragenda.doc Parks and Recreation Commission March 26, 2003 Page 2 beginning in May and running through September. While Mr. Mauriello would serve as the coordinator, selecting and securing the musical groups and soliciting donations, the remainder of the work, logistics, and on -site staff to run the concerts would be borne by the City. Additionally, the concerts would be funded by the City, but Mr. Mauriello has indicated that he would contact potential sponsors in an effort to generate revenue to off -set the costs. In 1994, the City coordinated its first Summer Concert in the Parks series at AVCP. The series consisted of 4 concerts and met with minimal success, drawing crowds of 150 to 300. Disappointed with the lack of attendees, the concert series was discontinued in 1995. In 1996, the City attempted to renew the concept of a summer concert series again by offering 4 concerts in addition to the 3rd of July concert. In an effort to generate greater interest, we included a number of activities for children and their families such as: carnival games, jump tents, arts and crafts, food vendors, and pony rides. With this series, the City had no more success in attracting attendees than it .� had had previously. As a result of what appeared to be a lack of interest, the concert series was again discontinued. Since we have not been successful in attracting residents to a concert series, staff has focused on including concerts in our special events. The "headliner" musical act is typically scheduled to perform towards the end of the day (late afternoon) and serves to cap off the event. Fund raising efforts conducted for past concert series and our on -going 3rd of July event has never resulted in any significant revenue. With the exception of CardService, staff is currently having a difficult time generating sponsorships for the upcoming 3rd of July 20th Event designed to recognize the City's 20th Anniversary. This event attracts up to 9,000 attendees. To date, the two large corporations identified by Mr. Mauriello, Target and Khol's, have declined to make donations towards this very special event. Staff believes it will be very difficult to find sponsors for a summer concert series. In light of our past experience with concert series and budget uncertainties, staff does not support including a summer Parks and Recreation Commission March 26, 2003 Page 3 concert series in our FY 03/04 recreation programs and events. RECOMMNDATION Recommend that the City not pursue a concert series in FY 03/04. fl*W-hvnen{- -f1' February 4, 2003 Mary Lindley Director of Community Services Moorpark City Hall 799 Moorpark Avenue Moorpark, California 93021 Re: Proposed Concerts in the Park Dear Mary, Attached is the report that I promised the City Council at the January 15 meeting. At that time, I promised a make a report at the next City Council meeting. Unfortunately when I made the promise, I had forgotten that I would be out of town and therefore unavailable to attend the meeting. I have included in the report my activity log as backup should any questions arise regarding the source of the data. I hope this meets with your and Council approval. I will return on February 20 and will call then. Regards, l �• Ralph Mauriello cc Mayor Patrick Hunter Executive Summary It is proposed that the City of Moorpark establish a "Concerts in the Park" Program. The proposed dates are the fourth Sunday of each month from May through September The proposed time for performance is 5:30 PM, with Picnic/Play time to precede and follow the 45 minutes -- 1 hour presentations The proposed location is Arroyo Vista Recreation Center, 4550 Tierra Rejada Road, Moorpark. It is proposed to present two choral groups and three instrumental groups. Big Band Alumni — A professional group of 20 ex -big band musicians with both a male and female singer. Harmony Oaks Barbershop Chorus - A Community choral group of 50 singers with individual quartets. Moorpark Symphony Orchestra — A 60 -75 piece orchestra that plays light classics. River Boat Dixie Band — A 10 -piece band that specializes in New Orleans -style Dixieland jazz. Los Robles Master Chorale - A large mixed chorus that performs light classics. The cost for the series is approximately $ 19,000. It is my intention to minimize costs to the city by contacting various businesses within Moorpark to seek sponsorship of individual concerts. Potential sponsors are Kohl's and Target. Date Group Cost May 24 Big Band Alumni $ 4,170 June 28 Harmony Oaks Barbershop Chorus $ 2,670 July 27 Moorpark Symphony Orchestra $ 5,320 August 23 River Boat Dixie Band $ 2,920 September 27 Los Robles Master Chorale $ 3,170 Miscellaneous $ 1,000 Total Estimated cost $ 19,250 Proposed Cost and Schedule of Performances (subject to change due to final negotiations) May 24 - Big Band Alumni Northridge — Leader: John Vana Professional group of 20 ex -big band musicians. In addition, two lead singers (male and female) occasionally provide vocals. Fee $1,800 Sound System $ 1,000 Platform $ 1,250 Staff $ 120 Concert cost $4,170 June 28 - Harmony Oaks Barbershop Chorus - Newbury Park — Leader Larry Nixon A community 50 -man chorus specializing in old fashioned Barbershop harmony. In addition to the chorus several quartets will also perform. Fee $ 500 Sound System $ 800 Platform $ 1,250 Staff $ 120 Concert cost $2,670 July 27 - Moorpark Symphony Orchestra — Moorpark — Leader: James Fong A community orchestra with 60 — 75 pieces. They play "light classics" Fee $ 2,500 Sound System $ 1,200 Platform $1,500 Staff $ 120 Concert cost $ 5,320 August 23 - River Boat Dixie Band - West Hills — Leader - Bob Hubert A community 10 -piece band that specializes in New Orleans -style Dixieland jazz Fee $ 550 Sound System $ 1,000 Platform $ 1,250 Staff $ 120 Concert cost $ 2,920 September 27 - Los Robles Master Chorale — Moorpark — Leader James Stemen A community mixed voices Chorale with 75 voices. They sing "light classics" Fee $ 1,000 Sound System $ 800 Platform $ 1,250 Staff $ 120 Concert cost $3,170 Concerts in Park Activity Log 1/15/03 Propose to city council. Told to contact Mary Lindley; Director of community Services 1/16/03 Called Mary Lindley and left message. 1/21/03 Auditioned Big Band Alumni, led by John Vana, in No. Hollywood Excellent "Big Band" sound. Composed of 20 old Big band members. - 9:30 AM — 1 PM — 70 miles 1/21/03 Lindle returned call. Set up meeting for 10:00 AM Thursday 1/23/03. 1/23/03 Met with Lindley and John Hartnett. I outlined my plan and identified potential performing groups. I was informed that here were additional costs including Sound, Staff" and Platform rental 1/24/03 Spoke with John Vana. Band is available including two singers for approximately $1800. Actual fee is $ 27502 but with letter to Music Performance Trust fund we can et them to pick up about $ 950. They are available for May 24. 1/27/03 Spoke to Larry Nixon, leader of the Harmony Oaks Barbershop Chorus. They will provide a combination of Chorus and Quartettes. Fee is $ 500 and they provide their own sounds stem. They are available for July 27. 1/28/03 Spoke with John Hartnett. He provided the following typical costs: Sound system: $ 1500; Typical vendor is Technology Artists (562) 903 -0772 Raised Platform: $ 1250 (24' x 30' ( ?) Staffing: $ 120 ' ( 2 people for 6 hrs each @ $10/hr) Shell: $2500 to $ 3000 2/1/03 Spoke with Ron Ruez, who reps "River Boat Dixie" a 10 -piece band that plays New Orleans style Dixieland. Fee is $550. They are available Aug 23. 2/3/03 Spoke with Step hanie Shaw in Hartnett's office 517 -6302 2/3/03 Spoke with James Fong re: Moorpark Symphony Orchestra. They require a special sounds stem. Fee is $ 2,000 They are available July 27 or later. 2/3/03 Called Jim Stemen, conductor of the Los Robles Master Chorale. Left message. 2/4/03 Called Jeff Lee of Technology Artists (562) 903 -0772 re: sound req'ts for all five shows. He will a 20% discount if they get all five concerts. Assuming that the fees are: Choral groups $ 800; 10- 20 iece bands $ 1,000; 75 piece orchestra $1,200 2/4/03 Spoke to James Stemen. They may be available Sept 27. Must send a letter requesting their participation. Fee would be $ 1000