HomeMy WebLinkAboutAGENDA REPORT 1989 0621 CC REG ITEM 08FELOISE BROWN
Mayor
BERNARDO M. PEREZ
Mayor Pro Tern
CLINT HARPER, Ph. D.
Councilmember
PAUL LAWRASON
Councilmember
SCOTT MONTGOMERY
Councilmember
RICHARD T. HARE
City Treasurer
TO:
FROM:
DATE:
SUBJECT:
MOORPARK ITEM��
The Honorable City Council
Lillian Kellerman, City Clerk 4
June 21, 1989
Award of Bid - Publication of legal
Notices /Ordinances
STEVEN KUENY
City Manager
CHERYL J. KANE
City Attorney
PATRICK RICHARDS, A.I.C.P.
Director of
Community Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chief of Police
Government Code Section 2.0169 requires a City to publish a notice
inviting bids and contract for the publication of legal notices when
there is more than one newspaper of general circulation printed and
published within a City. This process is to be completed before the
beginning of each fiscal year.
On May 17, 1989, staff received authorization to go out to bid for, the
publication of the City's legal notices and ordinances. The
specifications for publication were the same as last year with the
additional requirement of a modem to directly transfer information from
the City to the publisher. The Notice Inviting Bids for this work was
published in the Moorpark News on May 24, 1.989 with the bid opening set
for June 13, 1989 at 2 :00 p.m. The notice was also sent to: the
Moorpark. Mirror, Daily News, Star -Free Press, News Chronicle, The
Enterprise, and Moorpark News.
Bids were received in a timely manner, in proper form from the
Enterprise, Moorpark News, and Moorpark Mirror. A non- conforming bid
was received from the News Chronicle. The bids were opened at the date
and time set forth in the notice by the Deputy City Manager, with the
City Clerk present.
The Moorpark Mirror with a bid of .50 cents per line (17 pica line,
Helvetica 8 point type on 9 point leading), $2.50 per column -inch rate
for non -text ads, and electronic_ transfer line rate of .40 cents per
line and $2.25 per column -inch, was the low bidder. The Moorpark News
bid .53 cents per line (17 pica line, Helvetica 8 point type on 9 point
leading), $3.25 per column -inch rate for non -text ads, and electronic
transfer line rate of .48 cents per line and $3.25 per column -inch.
The Enterprise bid .315 cents per line (8 pica line, 8 point Sans No. 1
with 8 point leading), an electronic transfer rate was not bid. The
799 Moorpark Avenue Moorpark, Califomia 93021 (805) 529 -6864
The Honorable City Council
June 21, 1989
Page two
Enterprise bid of .315 cents per line is not comparable as it is for an
8 pica line not 17 as requested, greatly increasing the number of lines
of a publication and therefore the cost.
STAFF RECOMMENDATION
Award the bid for legal publications /ordinances to the Moorpark Mirror
for Fiscal Year 1989/90.
MOORPARK, CAUFORW
City Council Mooling
Of
ACTION: -,� (,
Moorpark Mirror
96 Moorpark Ave. • P.O. Box 3
Moorpark, California 93020 -0003
Telephone: (805) 529 -5229
June 9, 1989
Mr. Richard Hare
City Clerk, City of Moorpark
799 Moorpark Ave.
Moorpark, California 93021
Dear Mr. Hare:
Thank you for the opportunity to bid on the City of Moorpark's contract for the
publication of legal notices and ordinances.
The Moorpark Mirror's bid follows in three parts. Part A answers your request
for bid prices line by line, including your bid option for the electronic transmittal of
data. Part B is the Moorpark Mirror's offer for free use of a Macintosh computer and
software. And Part C describes other advantages to the City of Moorpark that the
Moorpark Mirror offers.
Part A: Legal Publication Rates
1. Line rate (17 pica line, Helvetica 8 point type on 9 point leading).
Moorpark Mirror's bid price: 50 cents per line
2. Standard Advertising Unit (SA U) column -inch rate for non -text ads.
Moorpark Mirror's bid price: $2.50 per column -inch
3. Customary rate charged for private legal notices (17 pica line, Helvetica 8
point type on 9 point leading).
Moorpark Mirror's regular price: $1.07 per line
4. Customary Standard Advertising Unit (SA Q) column -inch rate charged for
private legal notices.
Moorpark Mirror's regular price: $5.00 per inch
5. Enclosed as Exhibit A is a copy of the Ventura County Superior Court Case
No. 100296 decree declaring the Moorpark Mirror to be a Newspaper of
General Circulation for the City of Moorpark and the County of Ventura.
Mr. Richard Hare
June 9, 1989
Page 2
6. a. The City may submit notices and ordinances for publication up to 9 a.m.
on the day prior to publication (Thursday, 9 a.m. for Friday publication)
b. The City may submit notices and ordinances for publication as late as 5
p.m. on the fifth working day before publication date (generally Friday, week
before publication) and receive a proof copy of the notice or ordinance by
noon on the third working day (Tuesday) before publication, as long as
proof copies are returned to the Moorpark Mirror by 9 a.m. the day before
publication.
7. The Moorpark Mirror shall submit for payment and processing all billings
and Affidavits of Publication for legal notices to the Moorpark City Clerk
within 30 days of publication.
8. Electronic Transfer of Data - Discounted Rates
a. Line rate (17 pica line, Helvetica 8 point type on 9 point leading).
Moorpark Mirror's bid price: 40 cents per line
b. Standard Advertising Unit (SAU) column -inch rate.
Moorpark Mirror's bid price: $2.25 per column -inch
c. Customary rate charged for private legal notices (17 pica line, Helvetica
8 point type on 9 point leading).
Moorpark Mirror's regular price: $1.07 per line
d. Customary Standard Advertising Unit (SA Q) column -inch rate charged
for private legal notices.
Moorpark Mirror's regular price: $5.00 per inch
Part B: Free Use of Macintosh Computer and Software
If the Moorpark Mirror is awarded the legal publication contract for the
1989 -90 fiscal year, the Moorpark Mirror will provide to the City of Moorpark free use
of the following equipment and software during the contract period:
• Macintosh computer
• Word processing, desktop publishing and telecommunications software
This will enable the City to lower its typesetting costs, generate artwork,
posters, programs and newsletters. Computer compatibility with the Moorpark Mirror
means minimal errors and lower cost for all parties.
Mr. Richard Hare
June 9, 1989
Page 3
Part C: Other Advantages of the Moorpark Mirror
Price and data processing efficiency are not the only factors to be explored.
How effective the City's message is delivered is a crucial consideration. The
Moorpark Mirror offers additional advantages to the City that translate directly to
increased readership, and therefore increased community awareness of important
public issues:
Extensive Moorpark Circulation:
Audited circulation exceeds 4,000 in Moorpark - higher than any other
newspaper.
Publication Schedule:
Friday publishing date permits City Council actions on Wednesday night
council meetings to appear in the Friday paper.
Extensive Newsrack Network:
More than 100 newsracks will soon be placed throughout Moorpark.
Front Page Flag:
Important public meetings (such as the recent Redevelopment Agency
Workshops) can be flagged on Page 1 of the newspaper for immediate
recognition by the community - at no cost to the City.
El Reflejo:
A special section - entirely in Spanish - of local news and information
now distributed in the Moorpark Mirror throughout the community
Directory of Public Servants:
The Moorpark Mirror routinely prints the telephone numbers of important
local officials to help bridge the gap between them and the citizens.
Autonomous Management:
The Moorpark Mirror is the only newspaper owned and published in
Moorpark. Unlike all other so- called "local newspapers," The Moorpark
Mirror's owner is visible and active in the community and accessible to all
residents.
In closing, the Moorpark Mirror offers the City of Moorpark a fair price, the free
use of a Macintosh computer and software, and additional advantages unmatched
by other newspapers in Moorpark.
I look forward to your comments and the prospect of working with your office
during the coming year to publish the City of Moorpark's legal notices.
Sincerely,
� o
aniel J. c id
Editor an P her