HomeMy WebLinkAboutAG RPTS 2013 1104 PR REG VpAK C4
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\ 4 799 Moorpark Avenue, Moorpark,California 93021 (805)517-6200 fax(805)532-2550
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PARKS AND RECREATION COMMISSION MEETING AGENDA
November 4, 2013
6:30 p.m.
Moorpark Community Center 799 Moorpark Avenue
1. CALL TO ORDER:
2. PLEDGE OF ALLEGIANCE:
3. ROLL CALL:
4. SPECIAL AGENDA ITEMS:
5. PUBLIC COMMENTS:
6. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
7. ANNOUNCEMENTS, FUTURE AGENDA ITEMS AND REPORTS ON
MEETINGS/CONFERENCES ATTENDED BY COMMISSIONERS:
8. PRESENTATIONS/ACTION/DISCUSSION:
A. Consider Placement of a Park Water Feature. Staff Recommendation:
Finalize park(s) for the placement of a water feature and make a
recommendation to City Council for their consideration.
B. Cost Recovery Summary for Fiscal Year 2012/13. Staff Recommendation:
Provide feedback on cost recovery report and direct staff to present the
report to City Council.
C. Consider Scheduling Community Meeting for Public Input on the Proposed
Pedestrian/Fitness Trail at Arroyo Vista Community Park (AVCP) at the
next Parks and Recreation Commission Meeting of December 2, 2013.
Staff Recommendation: Schedule Community Meeting for the December
2, 2013, Parks and Recreation Commission Meeting. (Oral Report)
9. CONSENT CALENDAR:
A. Approval of Minutes for the Parks and Recreation Commission Park Tour
of September 28, 2013. Staff Recommendation: Approve as presented.
B. Moorpark Arts Festival Event Summary. Staff Recommendation: Receive
and file report.
Parks and Recreation Commission
November 4, 2013
Page 2
C. Easter Egg Hunt 2013 Event Report. Staff Recommendation: Receive and
file report.
D. Recreation Programs and Rentals Spring Quarterly Report: March, April,
and May 2013. Staff Recommendation: Receive and file report.
E. Spring Camp Moorpark Program Summery. Staff Recommendation:
Receive file report.
F. Moorpark Has and Talent 2013 Event Report. Staff Recommendation: Receive
and file report.
10. ADJOURNMENT:
All writings and documents provided to the majority of the Commission regarding all agenda items are
available for public inspection at the City Hall public counter located at 799 Moorpark Avenue during regular
business hours. The agenda packet for all regular Commission meetings is also available on the City's
website at www.ci.moorpark.ca.us.
Any member of the public may address the Commission during the Public Comments portion of the Agenda,
unless it is a Discussion item. Speakers who wish to address the Commission concerning a Discussion item
must do so during the Discussion portion of the Agenda for that item.Speaker cards must be received by the
Recording Secretary for Public Comment prior to the beginning of the Public Comments portion of the
meeting; and for a Discussion item, prior to the Chair's call for speaker cards for each Discussion agenda
item. A limitation of three minutes shall be imposed upon each Public Comment and Discussion item
speaker. Written Statement Cards may be submitted in lieu of speaking orally for Discussion items. Any
questions concerning any agenda item may be directed to the Parks and Recreation Department at 517-
6227.
In compliance with the Americans with Disabilities Act, if you need special assistance to review an agenda or
participate in this meeting, including auxiliary aids or services, please contact the Parks and Recreation
Department at (805) 517-6227. Upon request, the agenda can be made available in appropriate alternative
formats to persons with a disability. Upon advance notification of the need for disability-related modification
or accommodation, reasonable arrangements will be made by City staff to provide accessibility to the
meeting(28 CFR 35.102-35.104;ADA Title II).
City of Moorpark )
County of Ventura ) ss.
State of California )
I, Patty Anderson, Administrative Assistant of the City of Moorpark, County of Ventura,
State of California, do hereby certify under penalty of perjury that I posted a copy of the
agenda for the regularly scheduled meeting of the Parks and Recreation Commission
for November 4, 2013.
Executed this 30th day of October 2013, at Moorpark, California.
� fed/ % i ce
Patty Anderson
Administrative Assistant
Parks, Recreation & Community Services Department
ITEM 8A
CITY OF MOORPARK
PARKS AND RECREATION COMMISSION
AGENDA REPORT
TO: Parks and Recreation Commission
<\/'FROM: Jeremy Laurentowski, Parks and Recreation Directo
DATE: October 31, 2013 (Meeting of November 4, 2013)
SUBJECT: Consider Locations)for a Splash Pad
BACKGROUND
On August 26, 2013, staff provided the Parks and Recreation Commission information
pertaining to the City's desire to install a splash pad at one or more City parks. The
Parks and Recreation Master Plan prepared by Moore lacofano Goltsman, Inc. in 2009,
identifies deficiencies, as they relate to park grounds and infrastructure. Section 3.7 of
the Master Plan, Facility Needs Analysis, identifies a list of park facilities that were
requested by the community and that reflect the current trends in park and recreation
facility development established by the National Recreation and Parks Association
(NRPA). According to Table 3.1 of the Master Plan, a splash/water play pool (splash
pad), is a facility that is desirable and should be available to the residents of Moorpark.
With a current population size of 35,000 residents, the City of Moorpark would require
two splash pads within the City park system.
In addition, on May 15, 2013, the City Council approved the City of Moorpark Mission
Statement, Priorities, Goals and Objectives for FY 2013/14. Under Departmental Goals
and Objectives, Section VI, Reinforce and enhance Moorpark's attractive community
character and safeguard its desirable resources, the City Council approved Item 7,
Select location, design, and construct a water spray attraction at one or more selected
City Parks.
In an effort to move this project forward, staff established a list of criteria that should be
considered when evaluating possible locations for a future splash pad, such as visibility,
parking, environmental exposure, existing facilities, etc., and on August 26, 2013, the
Parks and Recreation Commission determined that Arroyo Vista Community Park
(AVCP), Tierra Rejada Park, Peach Hill Park, College View Park, and the downtown
area on High Street are the locations that should be considered for this type of amenity.
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Parks and Recr r ailFon Cor71rllisslo11
November 4 2013
Page 2
DISCUSSION
On September 28, 2013, the Parks and Recreation Commission took a tour of the five
locations recommended by the Commission. A general summary of the Commission's
opinions for each of these locations follows:
AVCP: The Commission felt that the area between the multi-use court and tennis
courts would be the preferred location for a future splash pad. City staff also suggested
the turf area west of the Arroyo Vista Recreation Center (AVRC) as a possible location.
Both the Commission and City staff felt that the west end of AVCP would be preferred
over the east side of the park, due to the proximity of the AVRC and existing restrooms,
ample parking, and the fact that the splash pad would not interfere with sporting events
that typically occupy the majority of the park area. The Commission had some
concerns in regards to the location and future uses of the multi-use court and the overall
impact the splash pad would have on parking during times when the park is impacted,
such as during soccer season or during tournaments.
Tierra Rejada Park: The Commission felt that Tierra Rejada Park was an adequate
option for a future splash pad. This was primarily due to the high visibility from Tierra
Rejada Road and the proximity to the adjacent retail center. In addition, the Commission
felt that there was ample room within the park grounds for this amenity. However, both
staff and the Commission had concerns in regards to future impacts to adjacent
residential uses, lack of available parking, and future infrastructure costs that would be
required to increase parking opportunities.
Peach Hill Park: The Commission felt that Peach Hill Park had the necessary
infrastructure required for a future splash pad, such as available parking and restrooms.
However, the Commission did not feel that Peach Hill Park currently had space
available to accommodate this use without major infrastructure costs and the removal of
several existing amenities, such as a playground area or picnic pavilion.
College View Park: The Commission felt that College View Park had the necessary
infrastructure, such as available parking and restrooms, and had space within the large
turf area that could accommodate this type of use, with minimal impacts to the overall
park site. The large turf area at College View Park is generally not large enough to
accommodate team sports and a splash pad would not take away from current uses
within the park area. However, at the time that this report was written, the north section
of College View Park, adjacent to Campus Park Drive, has been proposed by the
Ventura County Fire Department (VCFD) as a future location for a fire station that will
serve the residents on the north/east side of Moorpark.
Downtown Moorpark: The Commission felt that an area within downtown Moorpark on
High Street would be an appropriate location for a splash pad, as it would serve several
purposes, such as a focal feature and centralized gathering area supported by a plaza
2
{ L ks and Recrealon Commission
November 4. 2013
Page 3
or small park. In addition, the Commission felt that a location on High Street would
support local retail businesses. However, due to the uncertainty of City owned property
on High Street, the Commission felt that this area should be considered at a future date.
Based on this information, staff does not feel that Peach Hill Park should be a location
that is considered for a splash pad in the future, as there is currently not a location for
this use without removing an existing amenity, such as a playground or picnic pavilion.
In addition, due to the uncertainty of City owned property within the downtown area,
staff does not feel that this area should be considered at this time. However, it should
be noted that the Parks and Recreation Commission feels that a splash pad would be
appropriate at a downtown location, if this use can be incorporated in the overall design
and circulation concept for downtown.
Staff has prepared an exhibit of each of the three locations that would accommodate a
splash pad and has provided a recommendation for the Parks and Recreation
Commission to consider:
AVCP (see Attachments 1, 2, and 3)
Option A: The splash pad is located between the multi-use court and tennis court.
Option B: The splash pad is located where the future pool site is located. The pool site
could be relocated to the location where the pavilion and tot lot is currently located.
Option C: The splash pad is located where the multi-use court is currently located.
Staff recommends Option C, as it is staffs opinion that the addition of a splash pad and
swimming pool will over utilize the area to the east of AVRC, unless additional changes
are made to the area around the recreation center, such as the elimination of the multi-
use court. The pool location that was presented to City Council in 2002 is identified in
Attachment 1. The general location is on the east side of AVRC. At a future date, staff
will prepare an analysis of possible uses associated with the multi-use court, as the
Commission has expressed some desire to renovate the courts for basketball or a
combination of uses. However, according to the Parks and Recreation Master Plan, the
City of Moorpark has a surplus of basketball courts. The City currently has 12
basketball courts at various locations, which is 5 basketball courts more than what is
required, based on the current population of approximately 35,000 residents. In
addition, the future expansion of the gym at AVRC will also encroach on the area to the
west of the multi-use court, reducing the useable area on the east side of AVRC. The
turf areas directly adjacent to the north and east of AVRC are already over utilized by
many programs administered by the Recreation Department, such as summer camp
activities, and staff feels that it is necessary to preserve these open areas for many of
the activities that are scheduled throughout the year.
Tierra Rejada Park (see Attachments 4 and 5)
Option A: The splash pad is located adjacent to the existing playground.
Option B: The splash pad is centrally located on the north side of the park, adjacent to
Tierra Rejada Road.
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Parks and Recreation Commission
November 4. 2013
Page 4
As discussed previously, Tierra Rejada Park does not currently have adequate parking
to support a splash pad. Staff anticipates that this amenity will be very popular during
the summer months and additional parking will need to be installed to accommodate
this use. Staff is also concerned that the adjacent retail center parking lot will be
impacted by users of the splash pad if additional parking is not provided. Staff has
determined that the costs required to increase the existing parking lot adjacent to
Mountain Trail Street by approximately twenty-two (22) parking stalls, approximately
8,000 square feet, would cost approximately $83,000. This is based on concrete curb
costs of $10/I.f. and asphalt, base material, striping, and wheel stops at a cost of
$9.50/s.f.
During the park tour, the Parks and Recreation Commission suggested the installation
of a new parking lot, centralized on the north side of the park. The suggested location
would include a deceleration lane on Tierra Rejada Road and driveway approach
located between the restrooms and tennis courts on the north side of the park. Staff
has discussed this option with the City Engineer and has been informed that due to the
vehicular speed limit on Tierra Rejada Road, and current volume of traffic, a driveway
approach and deceleration lane would not be recommended.
Due to the parking constraints and cost implications to expand the existing parking lot,
staff does not recommend the future installation of a splash pad at Tierra Rejada Park.
College View Park (see Attachment 6)
Option A: The splash pad is centrally located north of the existing playground.
College View Park currently has the necessary infrastructure to support a splash pad,
such as adequate parking and restrooms, as well as available space for the equipment.
However, due to the proposal by VCFD to build a fire station on the north side of the
park, adjacent to Campus Park Drive, the options for a splash pad at College View Park
are somewhat limited. Staff recommends that the Parks and Recreation Commission
make a recommendation to the City Council approving College View Park as a future
location for a splash pad. However, due to the uncertainty of the final location of the fire
station and overall design, staff does not suggest approving a final location at this time.
Staff recommends making a determination on the actual location of the splash pad once
a final design of the fire station has been approved by the City Council, or it has been
determined that the fire station will not be located at College View Park.
FISCAL IMPACT
The costs of splash pads vary greatly, depending on the overall size of the structure and
number of spray features incorporated into the overall design. Staff has obtained a
sampling of three designs for comparison purposes. According to the manufacturer,
these costs should be increased by 75% for budgetary purposes, in order to
accommodate installation and infrastructure costs, such as water service, drainage, the
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Parks and Rec,eaion Commission
November 4. 201:3
Page 5
slip resistant surface material, and concrete foundation. Based on the samples shown,
the cost of a splash pad will vary between $122,000 and $486,000 (see sample splash
pad designs, Attachments 7, 8, and 9).
Sample 1: Equipment cost $61,000, size 9'x14', (5) above ground spray features, (5)
ground level spray features
Sample 2: Equipment cost $170,000, size 7'x9', (5) above ground spray features, (15)
ground level spray features
Sample 3: Equipment cost $243,000, size 14'x23', (14) above ground spray features,
(19)ground level spray features
AVCP is within the Park Zone Development Fund for Zone 3, which has a negative fund
balance. Funding for this work would need to come directly from the General Fund, or
other source, as the Park Zone Development Fund is funded by development projects.
Currently, there is no development planned for the Zone 3 area and there is no
immediate or future funding available to complete this work.
However, due to the City's desire to install a splash pad at a local City park and in order
to satisfy the deficiency noted in the Parks and Recreation Master Plan, staff suggests
that the Parks and Recreation Commission make a recommendation to the City Council
to approve funding in the amount of $250,000 from the General Fund, or other fund
approved by City Council, in Fiscal Year 2013/2014 to install a splash pad at AVCP.
This budget is relatively equivalent to the mid-range splash pad structure shown in
Attachments 7, 8, and 9. Staff will prepare a detailed cost estimate and present a series
of design options upon City Council approval of the budget and spray pad location. As
mentioned previously, staff recommends deferring any decisions relevant to College
View Park until a final determination has been made on the design and location of the
fire station proposed by VCFD.
STAFF RECOMMENDATION
1. Approve staff's recommendation to install a splash pad at Arroyo Vista
Community Park as shown in Option C on Attachment No. 3; and
2. Approve staff's recommendation to include $250,000 in the fiscal year 2013/14
budget for a splash pad at Arroyo Vista Community Park; and
3. Approve staff's recommendation to install a splash pad at College View Park at a
future date.
5
Parks and Recreation Commission
November 4, 2013
Page
Attachments:
1. AVCP—Option A
2. AVCP—Option B
3. AVCP—Option C
4. Tierra Rejada Park—Option A
5. Tierra Rejada Park—Option B
6. College View Park—Option A
7. Sample splash pad sample 1
8. Sample splash pad sample 2
9. Sample splash pad sample 3
6
ATTACHMENT 1
ARROYO VISTA COMMUNITY PARK
: .. PROPOSED SPLASH PAD LOCATION
OPTION 'A'
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ATTACHMENT 4
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TIERRA REJADA PARK ATTACHMENT 5
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COLLEGE VIEW PARK ATTACHMENT 6
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PAGE 2
FOOTPRINT FLOW WATER MANAGEMENT SYSTEM
2637ft2/ 245m2 142GPM/ 538LPM
APPROXIMATE COST $61,000
NOTES:
1.MAIN AQUATIC PLAY PAD AREA:123 SQUARE METRES •
TOTAL AREA,INCLUDING OVERSPRAY ZONE 245 SQUARE METRES
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PURPOSES FROM GETTING WET,WATERPLAY RECOMMENDS A MINIMUM OVERSPRAY OF 8'(2.44 METRES).FOR
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3.GRADE SURROUNDING OUTSIDE PERIMETER LANDSCAPE TO PROVIDE ADDMONAL DRAINAGE AWAY
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NOTES:
L MAIN AQUATIC PLAY PAD AREA 321 SQUARE METRES
TOTAL!AREA INCLUDING OVERSPRAY ZONE:441 SQUARE METRES
2 TO AVOID POTENTIAL DAMAGE TO SURROUNDING SOFTSCAPE AND TO KEEP PEDESTpJAN TRAFFIC
FROM GETTING WET,WATERPLAY RECOMMENDS A MINIMUM OVERSPRAY OF 8'(2.44 METRES).FOR
AREAS WITH HIGH WINDS.A LARGER OVERSPRAY ZONE MAY BE REQUIRED.
3.GRADE SURROUNDING OUTSIDE PERIMETER LANDSCAPE TO PROVIDE ADDITIONAL DRAINAGE AWAY
FROM OVERSPRAY PAD.
4.SLOPES(INCLUDING MAIN PAD AND OVERSPRAY AREA)TO PROVIDE POSITIVE DRAINAGE TO DRAINS.
IF CODE REQUIRES THAT THERE BE A ZONE SLOPING AWAY FROM THE MAIN SPRAY AREA_WATERPLAY
RECOMMENDS AN ADDITIONAL DRY ZONE TO MEET THAT REQUIREMENT.
5.SLAB GRADES SUBJECT TO ENGINEER APPROVAL(NOTE ADA MAX CROSS SLOPE GRADE IS 2%).
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18
ITEM 8.B
CITY OF MOORPARK
PARKS & RECREATION COMMISSION
AGENDA REPORT
TO: The Parks & Recreation Commission
FROM: Stephanie Anderson, Recreation Superintendent
DATE: October 22, 2013 (Meeting of November 4, 2013)
SUBJECT: Cost Recovery Summary Fiscal Year 2012-2013
BACKGROUND
On January 18, 2012, the City Council approved the Recreation Programs and Services
Cost Recovery Policy (Policy.) The Policy defines costs, revenue sources, program
categories, and recovery levels. Costs currently reported include direct costs (costs
charged to the programs line item budget and part-time staff costs) and indirect costs
(full-time staff costs and overhead costs such as facility use and general department
supplies.)
Each program offered by the Recreation Division is assigned a program category,
based on factors including type, purpose, and program structure. Program categories
are each placed into a recovery level. There are five recovery levels, ranging from level
1 (high subsidy) to level 5 (minimal subsidy). The Policy establishes both the minimum
cost recovery and target cost recovery requirements for each program category. Both
the minimum and target amounts are noted in the cost recovery summaries in this
report.
Programs are expected to reach their minimum recovery goal within a period not to
exceed one year. Programs that are unable to meet the minimum cost recovery will be
reviewed for consideration of appropriate action, including restructuring or eliminating
the program. The City Manager is also authorized to exclude individual programs from
the requirements of the Cost Recovery Policy.
The Policy requires an annual reporting to the Parks and Recreation Commission and
Moorpark City Council on Recreation Programs and whether those programs met their
cost recovery goals. Attached for reference is the Cost Recovery Policy, which
establishes minimum and target cost recovery percentages for recreation programs.
19
DISCUSSION
This report serves as a financial summary of Recreation Division programs for the fiscal
year 2012-2013. The seasons included in the report are Summer 2012, Fall 2012,
Winter 2013, and Spring 2013.
Included in this report is a summary listing of programs based on their status of meeting
cost recovery goals; financial summaries for each program; and staff recommended
action plans for those programs not meeting their minimum recovery goals
Cost Recovery Goal Summaries
Programs meeting target Programs meeting Programs not meeting
cost recovery goal minimum cost recovery minimum cost recovery
goal goal
3rd of July Fireworks Trick or Treat Village Moorpark Has Talent
Extravaganza Breakfast with Santa General Teen Events
Camp Moorpark Easter Egg Hunt Teen Skate Events
Moorpark Arts Festival Adult Basketball Leagues
Teen Band Events Adult Soccer Leagues
Recreation Classes
Adult Softball Leagues
Youth Basketball Leagues
Financial and Cost Recovery Summaries for Recreation Division Programs
EVENTS
3rd of July Fireworks Extravaganza
Tuesday 7/3/12 from 4:00 to 9:30 p.m. at AVCP; admission $4.00
Fireworks Extravaganza Financial Summary
Participation 12,100
Revenue $53,494
Direct Costs $40,317
Indirect Costs
FIT Staff $14,499
Overhead Costs $1,693
Total Costs $56,509
Gross Profit/ (Loss) $13,177
Net Profit/ (Loss) ($3,015)
2
20
Cost Recovery summary (Category: Community Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 25% 100%
Percent Division Indirect Costs Recovered 81% 0% 25%
Minimum Recovery Met: Yes
Target Recovery Met: Yes
Trick or Treat Village
Saturday, 10/27/12 from 4:00 to 7:00 p.m. at AVRC; admission $5.00/$10.00/$15.00
Trick or Treat Village Financial Summary
Participation 575
Revenue $1,725
Direct Costs _ $2,124
Indirect Costs
FIT Staff $5,965
Overhead Costs $611
Total Costs $8,700
Gross Profit/ (Loss) ($399)
Net Profit/ (Loss) ($6,975)
Cost Recovery summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 81% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Breakfast with Santa
Saturday, 12/22/12 from 8:00 a.m. to 12:00 noon at AVRC; registration fee $0 to $15
Breakfast with Santa Financial Summary
Enrollments 116
Revenue $1,268.
Direct Costs $1,592
Indirect Costs
FIT Staff $3,056
Overhead Costs $257
Total Costs _ $4,906
Gross Profit / (Loss) ($324)
Net Profit/ (Loss) ($3,637)
3
21
Cost Recovery summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 80% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Easter Egg Hunt
Saturday, 3/30/13 from 10:00 a.m. to 1:00 p.m. at AVCP; admission $5.00/$10.00
Easter Egg Hunt
Attendance 1,260
Revenue $3,355.
Direct Costs $2,103
Indirect Costs
F/T Staff $3173
Overhead Costs $390
Total Costs $5,666
Gross Profit/ (Loss) $1,252
Net Profit! (Loss) ($2,311)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 35% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Moorpark Has Talent
Saturday, 3/22/13 at 7:00 p.m. at HSAC; performer entry fee $10.00; show admission
$10.00/$12.00
Moorpark Has Talent
Attendance 212
Revenue $4,881
Direct Costs $1,710
Indirect Costs
F/T Staff $3,479
Overhead Costs $454
Total Costs $5,643
Gross Profit/ (Loss) $3,171
Net Profit/ (Loss) ($762)
4
22
Cost Recovery summary (Category: Other Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 81% 100% 100%
Minimum Recovery Met: No
Target Recovery Met: No
Moorpark Arts Festival
Saturday, 4/27/13 from 10:00 a.m. to 4:00 p.m. on High Street; free admission
Moorpark Arts Festival
Attendance 3,500
Revenue $1,700
Direct Costs $2,645
Indirect Costs
F/T Staff $8,377
Overhead Costs $826
Total Costs $11,848
Gross Profit/ (Loss) ($945)
Net Profit/ (Loss) ($10,148)
Cost Recovery summary (Category: Community Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 64% 25% 100%
Percent Division Indirect Costs Recovered 0% 0% 25%
Minimum Recovery Met: Yes
Target Recovery Met: No
General Teen Events
Twilight Movie Night: Saturday, 6/9/12 from 8:- 10:00 p.m. at AVRC; admission $3.00.
Game Night: Saturday, 9/8/12 from 6:00-9:00 p.m. at AVRC; admission $5.00
Teen Movie Night: Saturday, 10/20/12 from 4:30-10:00 p.m. at AVRC; admission free.
Holiday Movie Marathon: Friday, 12/28/12 from 1:00-8:00 p.m. at HSAC; admission
$5.00-$15.00
Game Night: Friday, 1/18/13 from 6:00-9:00 p.m. at AVRC; admission $5.00
Sports Day: Saturday, 2/2/13 from 1:00-4:00 p.m. at AVRC; admission $5.00
Cupcake Challenge: Friday, 2/8/13 from 5:00-8:00 p.m. at MCC: entry fee $10.00
Pi Day: Thursday, March 14 at 3:30 p.m. at Tierra Rejada park; admission $3.00
(canceled day of due to no attendance)
Movie Night: Saturday, 3/9/13 from 5:30-10:00 p.m. at AVRC; admission free.
5
23
General Teen Event Summer Winter Spring Total FY 12-
Financial Summaries 2012 Fall 2012 2013 2013 13
Participation (Total) 21 46 110 20 197
Revenue $78 $110 $501 $5 $694
Direct Costs $94 $332 $1,654 $88 $2,168
Indirect Costs
F/T Staff $1,451 $2,176 $3,482_ $1,741 $8,850
Overhead Costs $327 $544 $896 $435 $2,202
Total Costs $1,872 $3,052 - $6,032 $2,264 $13,220
Gross Profit/ (Loss) ($16) ($222) ($1,153) ($83) ($1,474)
Net Profit/ (Loss) ($1,794) ($2,942) ($5,530) ($2,259) ($12,525)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 32% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: No
Target Recovery Met: No
Teen Band Events
Battle of the Bands: Saturday, 7/21/12 from 6:00-10:00 p.m. at AVRC; Admission
$5.00.
ArroyoPalooza: Saturday, 8/4/12 from 1:00-5:00 p.m. at AVRC; Admission free.
Band Jam: Saturday, 11/10/12 from 7:00-10:00 p.m. at AVRC; Admission $5.00.
Band Jam: Friday, 12/7/12 from 7:00-10:00 p.m. at AVRC; Admission $5.00.
Battle of the Bands: Saturday, 4/6/13 from 7:00-10:00 p.m. at AVRC: Admission $5.00
(canceled due to lack of bands)
Summer Fall 2012 Winter Spring Total FY
Band Events 2012 2013 2013 12-13
Participation 267 43 28 0 338
Revenue $760.:. $142 $56 $0 $958
Direct Costs $804 $200 $177 $0 $1,181
Indirect Costs
F/T Staff $2,901 $1,088 $870 $870 $5,729
Overhead Costs $678 $254 $238 $208 _ $1,378
Total Costs $4,383 $1,542 $1,285 $1,078 $8,288
Gross Profit/ (Loss) ($44) ($58) ($121) $0 ($223)
Net Profit/ (Loss) ($3,623) ($1,400) ($1,229) ($1,078) ($7,330)
6
24
Cost Recovery summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 81% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Teen Skate Events
Skate Fest: Saturday, 5/11/13 from 10:00 a.m.-1:00 p.m. at Poindexter Park; admission
$3.00 (to enter contest)
Skate Fest Spring 2013 Total FY 12-13
Participation (Total) 32 32
Revenue $6 $6
Direct Costs $152 $152
Indirect Costs
F/T Staff $870 $870
Overhead Costs $208 $208
Total Costs $1,280 $1,280
Gross Profit/ (Loss) ($146) ($146)
Net Profit/ (Loss) ($1,224) ($1,224)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 04% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: No
Target Recovery Met: No
Teen Dances
No teen dances were held during the 2012/2013 fiscal year.
Recreation Classes
Summer 2012: June through August
Fall 2012: September through November
Winter 2013: December through January
Spring 2013: March through April
7
25
Summer Fall 2012 Winter Spring Total
Summer Classes 2012 2013 2013 FY12-13
Classes Offered 144 105 124 112 485
Classes Run 88 63 73 76 300
Classes Canceled 56 42 51 36 185
Cancelation Rate 38.9% 40% 41% 32% 38%
Enrollments 663 656 553 607 2479
Revenue $57,692 $59,761 $58,460 $60,572 $236,485
Direct Costs $39,762 $41,182 $41,813 $ 42,325 $165,082
Indirect Costs
F/T Staff $16,231 $16,231 $16,231 $ 16,231 $64,924
Overhead Costs $4,523 $5,112 $4,877 $ 5,380 $19,892
Total Costs $60,516 $62,525 $62,921 $ 63,936 $249,898
Gross Profit/ (Loss) $17,930 $18,579 $16,647 $18,247 $71,403
Net Profit/ (Loss) ($2,824) ($2,764)` ($4,461) ($3,364) ($13,413)
Cost Recovery summary (Category: Recreation Classes):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 84% 75% 100%
Minimum Recovery Met: Yes
Target Recovery Met: No
Camp Moorpark
Summer Camp: Monday through Friday, 6/4/12 through 8/28/12 from 7:00 a.m. to 6:00
p.m. at AVRC; daily registration fees $25.00-$46.00; annual registration fees $23.00-
$110.00
Adventure Camp: Ages 10 to 15
Camp Moorpark: Ages 6 to 10
Mini-Camp Moorpark: Ages 4 years 9 months to 7
Winter Camp: Wednesday through Friday 12/26 to 12/28/2012 and 1/2 to 1/4/2013
from 8:00 a.m. to 6:00 p.m. at AVRC; daily registration fees $23.00-$36.00; annual
registration fee $35.00 (if did not attend summer 2012)
Spring Camp: Monday through Friday, 3/25/12 through 3/29/12 from 8:00 a.m. to 6:00
p.m. at AVRC; daily registration fees $23.00 - $36.00; annual registration fee $35.00
(if did not attend summer 2012)
8
26
Camp Moorpark Financial Summer Winter Spring Total FY
Summary 2012 12/13 2013 12-13
Participants (unduplicated) 329 39 61 429
Total Enrollments 6,806 163 190 7,159
Average Daily Attendance 113.4 27.2 38
Revenue $212,028 $4,307 $5,380 $221,715
Direct Costs $141,596 $2951 $2,471 $147,018
Indirect Costs
F/T Staff $57,006 $2,522 $3,312 $62,840
Overhead Costs $18,029 $1,206 $1,223 _ $20,458_
Total Costs $216,631 $6,679 $7,006 $230,316
Gross Profit/ (Loss) $70,432 $1,356 $2,909 $74,697
Net Profit/ (Loss) ($4,603) ($2,372) ($1,626) ($8,601)
Cost Recovery summary (Category: Day Camps):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 90% 50% 75%
Minimum Recovery Met: Yes
Target Recovery Met: Yes
Adult Sports Leagues
Adult Softball Leagues
Summer 2012: Thursdays and Fridays, games at AVCP and PHP; 28 teams;
registration $410.00
Fall 2012: Thursdays and Fridays, games at AVCP and PHP; 26 teams; registration
$410.00
Spring 2013: Thursdays and Fridays, games at AVCP and PHP; 27 teams; registration
$410.00
Summer Fall 2012 Spring Total
Adult Softball 2012 2013 FY12-13
Participation 355 337 433 1125
Revenue $11,480 $10,660 $11,096 $33,236
Direct Costs $4,838 $5,104 $5,267 $15,209
Indirect Costs
F/T Staff $4,113 $4,113 $4,113 $12,339
Overhead Costs $4,083 $4,226 $3,541 $11,850
Total-Costs $13,034 $13,443 $12,921 $39,398
Gross Profit/ (Loss) $6,642 $5,556 $5,829 $18,027
Net Profit/ (Loss) $(1,554) ($2,783) ($1,825) ($6,162)
9
27
Cost Recovery summary (Category: Adult Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 75% 75% 100%
Minimum Recovery Met: Yes
Target Recovery Met: No
Adult Basketball Leagues
Summer 2012: Mondays and Thursdays, games at AVRC; 16 teams; registration
$365.00
Fall 2012: Mondays and Thursdays, games at AVRC; 12 teams; registration $365.00
Winter 2013: Mondays and Thursdays, games at AVRC; 14 teams; registration $300.00
Spring 2013: Mondays and Thursdays, games at AVRC; 14 teams; registration
$365.00
Summer Fall Winter Spring Total
Adult Basketball 2012 2012 2013 2013 FY12-13
Participation 116 90 106 119 431
Revenue $5,840 $4,380 $4,260 $5,170_ $19,650
Direct Costs $2,781 $2,260 $2,869 $2,568 $10,478
Indirect Costs
FIT Staff $2,464 $2,464 $2,464 $2,464 _ $9,856
Overhead Costs $1,883 $1,498 $1,569 $1,725 $6,675
Total Costs $7,128 $6,223 $6,902 $6,757 $27,010
Gross Profit/ (Loss) $3,059 $2,120 $1,391 $2,602 $9,172
Net Profit/ (Loss) ($1,288) ($1,842) ($2,642) ($1,587) ($7,359)
Cost Recovery summary (Category: Adult Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 55% 75% 100%
Minimum Recovery Met: No
Target Recovery Met: No
Adult Soccer Leagues
Summer 2012 (7 on 7): Tuesdays and Wednesdays, games at PHP; 16 teams;
registration $325.00
Fall 2012 (7 on 7):Tuesdays and Wednesdays, games at AVCP; 12 teams; registration
$345.00
Winter 2013 (Futsal): Wednesdays, games at AVRC; 8 teams; registration $340.00
Spring 2013 (7 on 7): Tuesdays and Wednesdays, games at AVRC; 15 teams;
registration $345.00
10
28
Summer Fall Winter Spring Total
Adult Soccer 2012 2012 2013 2013 FY12-13
Participation 153 247 99 219 718
Revenue $5,200 $6,210 $2,840 $5,255 $19,505
Direct Costs $2,642 $3,474 $1,096 $2,865 $10,077
Indirect Costs
Fir Staff $2,975 $2,975 $1,488 $2,975 $10,413
Overhead Costs $1,407 $2,416 $875 $1,969 $6,667
Total Costs $7,024 $8,865 $3,458 $7,809 $27,156
Gross Profit/ (Loss) $2,558 $2,736 $1,744 $2,390 $9,428
Net Profit/ (Loss) ($1,824) ($2,655) ($619) ($2,554) ($7,652)_
Cost Recovery summary (Category: Adult Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 55% 75% 100%
Minimum Recovery Met: No
Target Recovery Met: No
Youth Basketball League
Summer 2012: Saturdays games with weekly practice, games at AVRC; registration fee
$68.00/ $78.00
Fall 2012: Saturdays games with weekly practice, games at AVRC; registration fee
$68.00/ $78.00
Winter 2013: Saturdays games with weekly practice, games at AVRC; registration fee
$68.00/ $78.00
Spring 2012: Saturdays games with weekly practice, games at AVRC; registration fee
$68.00/ $78.00
Summer Fall Winter Spring Total
Youth Basketball 2012 2012 2013 2013 FY12-13
Participation 124 _ 127 152 154 557
Revenue $9,132 $9,275 $10,495 $11,048 $39,950
Direct Costs $4,398 $4,388 $4,472 $5,345 $18,603
Indirect Costs
Fir Staff $3,803 $3,803 $3,803 $3,803 $15,212
Overhead Costs $3,027 $3,581 $4,250 $4,389 $15,247
Total Costs $11,228 $11,772 $12,525 $13,537 $49,062
Gross Profit/ (Loss) $4,734 $4,887 $6,023 $5,703 $21,347
Net Profit/(Loss) ($2,096) ($2,497) ($2,030) ($2,489) ($9,112)
11
29
Cost Recovery summary (Category: Youth Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 70% 50% 75%
Minimum Recovery Met: Yes
Target Recovery Met: No
Staff Recommended Actions for Programs Not Meeting Minimum Cost Recovery
Goals:
Moorpark Has Talent
The event is held at the High Street Arts Center, and helps promote that venue. It has
received positive response from event participants and attendees. This event is
currently categorized as "Other Event" because it requires participants to register and
audition in advance, the venue limits the number of public that can attend the final
show, and substantial financial prizes are distributed to winners. This event is required
to recoup 100% of indirect costs, and only recouped 81%. Although this is an
improvement over last year (when only 29% of indirect costs were recouped) the
program did not meet the minimum cost recovery requirement.
Unless additional large sponsorships are received, it is unlikely this event will be able to
meet its cost recovery minimum. Staff recommends that either A) The event be
excluded from the cost recovery requirements, as allowed by the Recreation Programs
and Services Cost Recovery Policy Right of Exclusion; or B) The event be eliminated or
turned over to another organization, such as the High Street Arts Center or Moorpark
Foundation for the Arts.
General Teen Events
Providing recreation programming to the City's teen population is a priority for the City.
These events are categorized as "Special Event" and are required to recoup at least
50% of direct costs. Over the course of this fiscal year, these events recouped only
32%, a decrease from last year's 45.9%. This is the second year these programs have
not been able to meet the required minimum cost recovery. Staff recommends
eliminating those specific events which have generally not met the minimum recovery,
including movie nights, the Holiday Movie Marathon, Sports Day, and Pi Day. Instead
staff will focus on events that have met or are close to meeting the minimum, including
game nights and cupcake challenges. Staff will also continue to explore new general
teen events that will both draw larger numbers of teens and meet the minimum cost
recovery requirements.
Teen Skate Events
As described for General Teen Events, providing recreation programming to the City's
teen population is a priority. Teen Skate Events are also categorized as "Special Event"
and are required to recoup at least 50% of direct costs. Over the course of this fiscal
12
30
year, these events recouped only 4%, a significant decrease from last year's 31.9%.
Due to poor attendance and issues with enforcement of safety gear rules, staff
recommends discontinuing these events.
Adult Basketball League
This adult sports league is required to recoup 75% of indirect costs. Over the course of
the fiscal year, it recouped 55% of indirect costs, a decrease from last year's 68%. Staff
recommends continuing the program. In order to meet the minimum cost recovery
requirement, enrollment in the program must be increased. Staff will also explore the
possibility of program sponsorships.
Adult Soccer League
This adult sports league is required to recoup 75% of indirect costs. Over the course of
the fiscal year, it recouped 55% of indirect costs. Last year, this program did meet its
minimum cost recovery requirement. Although participation and revenue in this program
increased this year compared to last year, the increase was not enough to keep pace
with increases in both direct and indirect costs. Staff recommends continuing the
program. In order to meet the minimum cost recovery requirement next year, costs must
be controlled and revenue increased (through increased enrollment and/or fee
increases.) Staff will also explore the possibility of program sponsorships.
STAFF RECOMMENDATION
Provide feedback on cost recovery report and direct staff to present the report to the
City Council.
Attachment 1 — Recreation Programs and Services Cost Recovery Policy
13
31
Policy 6.16 Recreation Programs and Services Cost Recovery Policy
1. Purpose
The purpose and intent of the City Council in adopting the Recreation Programs and
Services Cost Recovery Policy is to provide direction to staff in calculating and
establishing fees and charges for recreation programs, to establish a process to
recover the appropriate portion of cost based on the recovery goals of the program,to
provide a framework to modify or eliminate programs that do not meet the minimum
cost recovery goals, and to determine the extent to which the General Fund will fund
above the amount collected in fees recreation programs and services.
2. Program Costs
Costs for each program shall be divided into three categories: 1. direct costs; 2.
division indirect costs; and 3. other indirect costs. Each cost category shall have
established minimum and target cost recovery percentages. Costs for programs shall
be defined as follows:
"Direct Costs"shall mean all costs directly associated with a program and charged to
the program's budget, and all part-time staff costs associated with direct staffing of a
program.
"Division Indirect Costs"shall mean all division costs associated with the program and
charged to the division budget,facility costs, and staff costs associated with planning
and administration of the program.
"Other Indirect Costs" shall mean department overhead costs for the department
director and his/her administrative staff and city-wide overhead costs associated with
the operation of the division.
3. Revenue Sources
A variety of revenue sources may be used to meet a program's designated cost
recovery goal. The City Manager or his/her designee shall determine the most
appropriate revenue sources to assign to a program. Revenue sources include the
following:
User Fees: Fees charged to the individual or team participating in a program,
including admission fees and registration fees.
Sponsorships and Donations: Contributions in support of a specific program or
service given to the City by private businesses or organizations.
Vendor Fees: Fees charged to vendors (such as food booths and arts and crafts
booths) to participate in recreation programs.
32
Grants: Funding received by the City from a public, private, or non-profit grant or
subvention program.
Advertising and Promotional Fees: Fees charged for advertisements placed in
recreation publications, temporary program or facility naming rights, providing
program or service equipment or supplies baring the promoter's name or logo, and
providing ancillary items or printed materials baring the promoter's name or logo.
4. Program Categories
Each recreation program and service offered by the Recreation Division shall be
placed in a Program Category. A program shall be placed in the category that best
defines the type, purpose, and structure of the program. Program Categories shall be
defined as follows:
A. "Community Event" shall mean a community-wide event that meets all of the
following criteria: 1) benefits the community as a whole; 2) appeals to broad
segments of the community; 3) is traditionally offered by a public agency; 4)
does not require advance registration to attend. Examples: Fireworks
Extravaganza, Moorpark Arts Festival.
B. "Special Event" shall mean an event that meets the following criteria: 1)
benefits a large segment of the community; 2) appeals to a specific
demographic or population; 3) is typically offered by a public agency.
Examples: Easter Egg Hunt, Trick or Treat Village, Teen events.
C. "Other Event" shall mean all other events that do not fall into Community or
Special event categories. Example: Visits from Santa.
D. "Day Camp"shall mean a general camp program for youth that does not focus
on a specific activity type or topic. Examples: Camp Moorpark, Adventure
Camp.
E. "Recreation Classes and Specialty Camps"shall mean any class,workshop, or
specialty camp that focuses on a specific activity type or topic and is
instructional or developmental in nature. Examples: Beginning Ballet, Lego
Engineering Camp, Tot Sports classes, Yoga.
F. "Adult Sports Program"shall mean an intra-community sports program which is
offered for individuals ages 18 and older, is recreational in nature, and is open
to a variety of playing abilities. Examples:Adult softball league;soccer league.
G. "Youth Sports Program"shall mean an intra-community sports program which
is offered for individuals ages 17 and younger, is recreational in nature, and is
open to all playing abilities. Example: Youth Basketball League.
33
H. "Tournaments and Competitions" shall mean an activity that offers a higher
level of competition than typical recreation level programs. Sports
tournaments, extreme challenge events, and timed bicycle or running events
are included under this definition. Example:Softball tournament sponsored by
the City.
I. "Vital Services" shall be defined as services or activities that are essential to
the health and well-being of the individual or community, are typically offered
by a public agency, and are not generally available to the public through other
sources. Example: Women's assault prevention clinic.
J. "Special Interest Groups" shall be defined as social gatherings that do not
have a paid instructor or supervisor at which the group will: 1. Discuss topics
of interest; 2. Provide emotional or social support to group members; or 3.
Work together on or participate in a common activity. Example: Book club.
5. Definition of Recovery Levels
Program Categories will be placed into recovery levels establishing the percentage of
required minimum and target cost recovery the program. Levels are defined as
follows:
A. Level One: Programs that are of a benefit to the whole community or are
essential to the health and well-being of a target segment of the community,
are typically provided by public agencies and not typically available through
other providers, and require minimal commitment from participants (minimal
time or financial investment is required, performance of program would not be
altered by the absence of a single participant, and/or advance registration is
not required.)
B. Level Two: Programs that provide a benefit to a targeted segment of the
community, are often offered by public agencies, are limited in availability from
other providers, and require minimal commitment from participants.
C. Level Three: Programs that provide both a community and individual benefit,
are often offered by public agencies and may be available through other
providers; and require some level of commitment from participants.
D. Level Four: Programs that have a greater individual than community benefit,
may be offered by public agencies or private businesses or other providers,
are instructional or recreational in nature, and require a strong commitment
from the participant (substantial time or financial investment is required,
performance of program may be altered by the absence of a participant,
and/or advance registration is required.)
E. Level Five: Programs that provide primarily an individual benefit and are
specialized or competitive in nature.
34
6. Cost Recovery Matrix
In accordance with the Cost Recovery Levels, the following matrix has been
developed. The minimum recovery indicates the percentage of costs that must be
recovered in order to continue offering the program without modification. The target
recovery indicates the percentage of costs that staff will attempt to recover through
program fees and other revenue sources.
Direct Costs Division Indirect Costs Other Indirect Costs
Mnimum Target Minimum Target N6nimum Target
Programs and Levels Recovery Recovery Recovery Recovery Recovery Recovery
Level One: Includes:
Community Events (A) 25% 100% 0% 25% 0% 0%
Vital Services (I)
Level Two: Includes:
Special Events (B) 50% 100% 0% 50% 0% 0%
Special Interest Groups (J)
Level Three: Includes:
Day Camps (D) 100% 100% 50% 75% 0% 0%
Youth Sports Programs (G)
Level Four: Includes:
Recreation Classes and Specialty Camps (E) 100% 100% 75% 100% 0% 25%
Adult Sports Programs (F)
Level Five: Includes:
Other Events (C) 100% 100% 100% 100% 50% 100%
Tournaments and Competitions (H)
7. Cost Recovery Implementation and Management
Division staff will establish, and the Department Director will approve, strategies for
achieving cost recovery goals. Strategies will be implemented based on the best
interests of maintaining a strong program and reaching the designated recovery goals
within a period not to exceed one year. The process for cost recovery shall be as
follows:
A. Each recreation program or service will be assigned to the appropriate
Program Category, establishing the recovery level for the program.
B. Staff will determine appropriate revenue source(s)for the program and
establish user fees, sponsorships/donations, vendor fees, and/or grant
amounts necessary to meet minimum cost recovery.
C. Programs will be reviewed annually to determine if they are meeting the
minimum cost recovery percentage.
35
D. Programs that are unable to meet the minimum cost recovery will be
reviewed by the Department Director for consideration of appropriate
action, including restructuring or eliminating the program.
E. Programs that meet minimum cost recovery and do not exceed target
recovery will not require action.
F. Programs that exceed target cost recovery will be reviewed to
determine whether or not fees should be decreased, the program
should be placed in a different Program Category or Recovery Level, or
other action is needed.
G. An annual report will be presented to the Parks and Recreation
Commission by October 31 and to the City Council by December 31
each year summarizing the programs offered during the prior fiscal year
and whether cost recovery goals for each program were met.
8. Right of Exclusion
The City Manager is authorized to exclude individual programs from the Cost
Recovery Policy. Said programs shall be budgeted as approved by the City Council.
Said programs shall not be required to meet Cost Recovery requirements and may
operate below recovery levels for the program category, or without revenue sources.
36
ITEM 8.0
Consider Scheduling Community Meeting for Public Input on the Proposed
Pedestrian/Fitness Trail at Arroyo Vista Community Park (AVCP) at the
next Parks and Recreation Commission Meeting of December 2, 2013.
Verbal Presentation
No Staff Report
37
ITEM 9.A
MINUTES OF THE PARKS AND RECREATION COMMISSION
SEMI-ANNUAL PARK TOUR
Moorpark, California September 28, 2013
A Special Meeting of the Parks and Recreation Commission of the City of Moorpark was
held on September 28, 2013, with the meeting called to order at the Moorpark
Community Center, 799 Moorpark Avenue, Moorpark, California.
1. CALL TO ORDER:
Chair Thompson called the meeting to order at 10:05 a.m.
2. ROLL CALL:
Present: Commissioners Robert Babcock, Tina Brown, Adam
Haverstock, Thomas Pflaumer, and Chair Sandra Thompson.
Staff Present: Parks and Landscape Director Jeremy Laurentowski,
Landscape/Parks Superintendent Emilio Blanco, and
Administrative Assistant Patty Anderson.
3. PUBLIC COMMENTS:
None.
4. REORDERING OF, AND ADDITIONS TO, THE AGENDA:
Commissioner Babcock requested Item 7.B be pulled for discussion.
The Commission concurred to move Item 5 on the agenda to follow Item 7.B.
5. ANNOUNCEMENTS, FUTURE AGENDA ITEMS AND REPORTS ON
MEETINGS/CONFERENCES ATTENDED BY COMMISSIONERS:
To follow Item 7.B
6. PRESENTATIONS/ACTION/DISCUSSION:
A. Parks Tour. Staff Recommendation: The Commission and staff toured
and discussed the following parks in the order listed below:
38
P&R Commission Meeting
Park Tour—September 28, 2013
Page 2
1. Arroyo Vista Community Park (AVCP):
It was agreed that AVCP would be a good location for a water
feature, due to the open area available, staff being on site, as well
as sufficient parking.
The Commission and staff discussed different locations at the park
in which a water feature would best be located. It was agreed that
the open area east of the tennis courts would be a good location.
After discussion regarding the use of the multi-purpose court, it was
agreed by the Commission that the court should be left and the City
should continue with its plans to convert it into a basketball court.
2. Tierra Rejada Park:
The Commission and staff agreed that Tierra Rejada Park would
also be a good location for a water feature, if the parking lot(s) were
expanded.
3. Peach Hill Park:
After discussion, it was decided by the Commission that Peach Hill
Park is not a good location for a water feature. It appeared not to
have enough sufficient open space with the sports activities which
currently are scheduled there.
4. College View Park:
The Commission and staff agreed that a water feature would work
well at this park. It has the space as well as sufficient parking.
The Commission suggested that perhaps they should recommend
to Council the proposal of two water features in the City, placing
one at either AVCP or Tierra Rejada Park, and one at College View
Park.
5. Downtown Moorpark/High Street:
Discussion included the location of currently owned City property,
and that since the outcome of this property is questionable at this
time, it would be best not to propose a park project on High Street.
It was suggested that the Commission could inform the Council that
they are interested in placing a parks project on High Street
39
P&R Commission Meeting
Park Tour— September 28, 2013
Page 3
sometime in the future, once City property ownership is
established.
Following Item 6.A., Parks Tour, the Parks and Recreation Commission continued their
meeting at the Community Center located at 799 Moorpark Avenue.
B. Consider a Park for the Placement of a Water Feature. Staff
Recommendation: Finalize a recommendation of a park for the placement
of a water feature for City Council consideration.
The Commission reached a consensus to table Item 6.B until the next
regularly scheduled meeting of the Parks and Recreation Commission.
7. CONSENT CALENDAR:
A. Approval of Minutes for the Parks and Recreation Commission Special
Meeting of August 26, 2013. Staff Recommendation: Approve as
presented.
MOTION: Commissioner Babcock moved and Commissioner Brown seconded a
motion to approve the Minutes as presented. The motion was carried by
unanimous voice vote.
B. Conceptual Plans for a Recreational Trail System at Arroyo Vista
Community Park. Staff Recommendation: Receive and file report.
Jeremy Laurentowski gave a brief overview of the proposed trail system at
AVCP.
The Commission and staff discussed the design, the designated paths for
both pedestrians and bikes, and the addition of ADA accesses throughout
the park, which will be added when the trail is constructed.
MOTION: Commissioner Pflaumer moved and Commissioner Haverstock
seconded a motion receive and file report. The motion was carried by unanimous
voice vote.
5. ANNOUNCEMENTS, FUTURE AGENDA ITEMS AND REPORTS ON
MEETINGS/CONFERENCES ATTENDED BY COMMISSIONERS:
Commissioner Pflaumer requested as a future agenda item, considering the
conversion of the multi-purpose court at Arroyo Vista Community Park into a
basketball court.
40
P&R Commission Meeting
Park Tour—September 28, 2013
Page 4
Commissioner Haverstock announced the 4th annual Beer Festival, scheduled for
October 12 at Moorpark College.
Commissioner Thompson announced the annual Country Days event on October
5.
8. ADJOURNMENT:
The meeting was adjourned at 1:05 p.m.
APPROVED:
SANDRA THOMPSON, CHAIR
Respectfully submitted:
Patty Anderson, Administrative Assistant
41
ITEM 9.B
CITY OF MOORPARK
PARKS & RECREATION COMMISSION
AGENDA REPORT
TO: The Parks & Recreation Commission
FROM: Dylan Gunning, Recreation Coordinator I
DATE: October 1, 2013 (Meeting of November 4, 2013)
SUBJECT: Moorpark Arts Festival Event Summary
BACKGROUND
The Moorpark Arts Festival was originally established in 1930. After a period of years
when the event was not held annually, the tradition was revived in 2003 by a committee
of Moorpark residents and local volunteers. In 2007, the City assumed responsibility for
planning and staffing the event. Due to conflicts with other City events, the Arts Festival
was moved from the first Sunday in October (when it had been held in 2003-2005), to
the first Sunday in May. In 2009, the event was moved to the last Sunday in April to
avoid competition with other arts-related events in east Ventura County. In prior years,
the event was coordinated by the Active Adult Center Supervisor with assistance from
Recreation Division staff. In 2011, the Recreation Division assumed full responsibility for
coordinating the event. In 2012, the entire event was moved to High Street to
consolidate the event rather than being spread out across a variety of venues. The
location change was made to consolidate the event site in order to reduce confusion
about where activities were located, increase event visibility, improve event traffic flow,
and address safety concerns about people crossing Moorpark Avenue (which is a state
highway). This year, High Street was closed between Moorpark Avenue and Walnut
Street creating a street fair. Closing the street allowed for a safer event site by removing
a busy street splitting the event in half. The art vendors were located this year in the
street instead of parking lots in 2012, increasing visibility of the event.
DISCUSSION
The Moorpark Arts Festival was held on Saturday, April 27, 2013 from 10:00 a.m. to
4:00 p.m. Activities were held on High Street, at the Moorpark Chamber of Commerce,
High Studio, Moorpark Foundation for the Arts offices, and High Street Arts Center. The
event showcased a wide variety of art forms. Admission was free to the public.
.12
Parks and Recreation Commission
Page 2
The Featured Artist was Alan Scott Craig. He is an artist and pioneer of a new form of
art, known as the Art of Boomerang. Alan designs each individual piece as a functional,
returning boomerang. He quotes, "If it doesn't fly and come back to me... I don't throw it
on the wall!" Alan's work with the Art of Boomerang has been featured in numerous
newspaper articles. In addition to many private collections, his designs are also located
in the Smithsonian Institution. Alan is often demonstrating his Art of Boomerang to
schools and clubs in the southern California area. His display was located among the
vendors on High Street, and he also offered a lecture at the High Street Arts Center
sharing the history, art, science, as well as a positive message.
The fine arts exhibit was located at the High Studio and the Moorpark Chamber of
Commerce, and included gourd art, drawing, painting, and photography. The event
included 68 fine art submissions compared to 36 in 2012, 150 gourd submissions
compared to 40 last year, and 600 youth art entries compared to 400 last year. The
Youth Art Exhibit drew a very large and enthusiastic audience.
Free art activities for children were sponsored the City of Moorpark and the Moorpark
Library. Activities included drawing and other hands on activities. Pottery wheel
demonstrations and lessons by Chad Steel were also held at the Moorpark Foundation
for the Arts site. All activities were extremely popular with youth and parents.
Booths for the fine arts and crafts fair were located on High Street. Only vendors selling
original/hand-made works were accepted. There were a total of 28 booths, featuring
photography, paintings, gourd art, and other unique hand-made arts and crafts items.
This is an increase of from 21 in 2012, and 13 in 2011.
A total of two food booths were located at the Chamber of Commerce parking lot,
featuring food items including kettle corn and Italian Ice.
An outdoor performance stage was located at the Moorpark Chamber of Commerce
parking lot. Live performances ran throughout the day. Performances included
Moorpark Has Talent participant Rohith Gopal, local dance companies including Ballet
Folkorico, First 5 Kids, High-Studio Dance Art & Dance, and Pam Rossi Dance Ten, and
story times by local authors Joan Bransfield Graham and Tina Nichols Coury.
The event received three media sponsors; $750 worth from the Acorn Newspaper, $300
worth from Moorpark Coffee News, and $110 worth from the Community Link
Newspaper. Each publication provided advertisements promoting the leading up to the
event.
Overall attendance is estimated at approximately 3,500, 500 more than in from 2012,
and 2,000 more than in 2011. Attendance varied throughout the day, with numbers
increasing as the day progressed.
43
Parks and Recreation Commission
Page 3
To reduce costs, improve the event, and increase artist participation, staff recommends
moving the event to the Arroyo Vista Recreation Center. This will solve the space
problem needed for the expanding program and would reduce staff costs that relate to
running the event on High Street. This would also eliminate police and street closure
costs. To date, the event has been located on High Street to help promote the High
Street Arts Center. The High Street Arts Center has declined any involvement in the
program other than providing the stage for City staff to book performances. Most stage
performances are done outside on the City's portable stage.
Additionally, numerous fine artists declined attending the event stating that they only
attend two day festivals. The current location does not provide a venue that can house a
two day festival. Artists at the event seeing the surrounding area stated that the
Moorpark Arts Festival is located in an unfavorable area, limiting their odds selling any
work. Moving the event to the Arroyo Vista Recreation Center would allow for the event
to be expanded to a two day festival, and the venue would be more consistent with a
fine art event.
Revenue from the event is down from 2012, due to not having a $750 financial sponsor.
However, revenue from artist and vendor fees increased. Total costs for the event
decreased by over $1,500 compared to 2012, due to not hiring a second hands on artist
and improved staff efficiency. A budget summary is attached.
Staff Recommendation
Staff recommends that the Commission receive and file this report.
Budget Summary
Moorpark Arts Festival 2013 2012 2011
Attendance 3,500 3,000 1,500
qtial- 4:.u. 4iii45Vef.„4tge ',477t-o;
Direct Costs $2,645 $3,124. $4,164
,3Y F% "'' 'A i., "" .°£ a i 9 ww
F/T Staff $8,377 $9,562 $9,971
Overhead Costs $826 $704 $499
Gross Profit/ (Loss) ($945) ($814) ($3,144)
Ne a�iad&� y, ® e�, r § ,.
>�w'. _,,.� 9.u.3�.3k �, ,a.,,.w. �.s.r..�a'..k,-_, ...xK,�._ .. x „_.. .� , . � ..
Net Profit/ (Loss) Per Participant ($2.90) ($3.69) ($9.08)
44
Parks and Recreation Commission
Page 4
Cost Recovery summary (Category: Community Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 64% 25% 100%
Percent Division Indirect Costs Recovered 0% 0% 25%
Minimum Recovery Met: Yes
Target Recovery Met: No
Demographic summary (estimated):
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 300 500 500 200 1,500
Staff Recommendation
Staff recommends that the Commission receive and file this report.
45
ITEM 9.0
CITY OF MOORPARK
PARKS & RECREATION COMMISSION
AGENDA REPORT
TO: The Parks & Recreation Commission
FROM: Dylan Gunning, Recreation Coordinator I
DATE: October 1, 2013 (Meeting of November 4, 2013)
SUBJECT: Easter Egg Hunt 2013 Event Report
BACKGROUND
The City of Moorpark sponsors an annual Easter Egg Hunt the Saturday before Easter.
Since 1995, the Egg Hunt has been held at the Arroyo Vista Community Park.
Traditionally, the event has featured egg hunts for various age groups and other special
activities and attractions.
DISCUSSION
The Easter Egg Hunt was held on Saturday, March 30, 2013, at the Arroyo Vista
Community Park from 10:00 a.m. to 1:00 p.m. The event featured egg hunts, a petting
zoo, pony rides, face painting, arts and crafts, a bounce house, carnival games, a food
booth, and a visit from the Easter bunny. Overall the event was well attended and all
activities ran smoothly. The event was publicized through banners, flyers, the City
website, the electronic marquees, and the quarterly recreation guide, an ad in
Happenings Magazine and the Moorpark Coffee News, and press releases to local
radio stations, churches, and community groups. Staff received positive comments from
the public regarding the hunt and other festivities.
The egg hunts were the main event feature, and were held on the football field. Hunts
were divided into two age groups. Three "Little Kids Hunts" for ages five and under took
place, and two "Big Kids Hunts" for ages six and over took place. A "Family Hunt" for all
ages was held at the end of the age-based hunts, to allow families with children of
different ages to hunt together, and to ensure children who had missed the earlier hunts
had an opportunity to participate. The egg hunts ran smoothly and generally ran
according to the scheduled times. For safety reasons, strollers and pets were not
allowed in the egg hunts, and parents were welcome to participate in the five and under
and Family hunts only. Participants returned their eggs at the end of the hunt to receive
a seven inch tall stuffed bunny.
46
In addition to the egg hunts, the event featured several other activities. Attractions
included pony rides, a petting zoo, face painting, a spring craft, a bounce house, and a
set for photos with the bunny. The pony rides and petting farm were provided and
staffed by Tawni's Ponies, with volunteers assisting. City staff and volunteers ran the
craft booth and the face painting booth. A City staff person dressed in costume as the
Easter Bunny. The attractions were very popular.
Carnival games were located near the snack bar. Eight spring and Easter themed
games were offered. Small, medium, and large prizes were distributed from each game.
The games were run by volunteers from Moorpark High School and the middle schools,
with supervision by City staff. New prizes were purchased this year for the carnival
games, as inventory from previous years was depleted.
One food booth was included this year by California Kettle Corn. Items sold included
shaved ice, lemonade and kettle corn. The vendor reported that he did very well.
Admission to the activities required a wristband. Three wristbands were available for
purchase at the event. A general admission wristband was offered at $5.00, and
included egg hunt admission, one carnival game, and one special attraction. An all-
access wristband was offered at $10.00, and included admission to the egg hunt, plus
admission to three attractions and six carnival games. An unlimited attraction wristband
allowed participants, with purchase of an all access or general admission wristband,
unlimited access to the attractions. Thirty coupons for complimentary general admission
wristbands were donated to NFL for underprivileged children. Of these, 27 were
submitted at the event.
Attendance was higher than last year. Based on wristband sales and coupons
submitted, 421 children participated in the event compared to 406 last year. Overall
attendance is estimated at 1,260. Volunteers assisted with the event and were
assigned to help with the egg hunts, attractions, and carnival games. Park and
Recreation Commissioners also assisted at the event, helping to staff the admission
booth.
This year, staff continued efforts secure sponsorships for the Easter Egg Hunt. An in-
kind sponsorship from the Moorpark Coffee News was secured. This sponsorship
included $300 worth of advertising in the Moorpark Coffee News weekly publication.
The event was able to cover 100% of its direct costs.
A budget summary is attached.
Staff Recommendation
Staff recommends that the Commission receive and file this report.
47
•
Budget Summary
Easter Egg Hunt 2013 2012 2011
Attendance 1,260 1,200 1,000
,_ ..,. $2,645 $2,421 1$2,103 - » m'14,i, tli Direct Costs ti8 ^, 7 1 m � .a ,._3` 2z w .ar , . :',,,,p,,,,,,45-a,(„i . a ._ .._ . r . .:. .. .. .a...,. f.,, 7,'..':^. $3173 $4,031 $4,045 Staff
Overhead Costs $390 $378 $437
c F mss'+ =n S t L 0 1''" �` *r` ,C= $ a •
$1,252 $665 ($91)
Gross Profit/(Loss)
Net Profit/(Loss) Per Participant ($1.83) ($3.12) ($4.57)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 35% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Demographic summary (estimated):
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 250 121 50 0 839
48
ITEM 9.D
CITY OF MOORPARK
PARKS AND RECREATION COMMISSION
AGENDA REPORT
TO: Parks and Recreation Commission
FROM: Stephanie Anderson, Recreation Superintendent
DATE: October 1, 2013 (Meeting of November 4, 2013)
SUBJECT: Quarterly Report: Recreation Programs and Rentals
Spring Quarter: March, April, and May 2013
This report serves as a review and analysis of Spring 2013 Recreation Division
programs and park and facility rentals.
Full-time staff costs have been estimated based on actual reported program hours, plus
a percentage administrative hours (such as supervising part-time staff who work in
multiple program areas, delivering mail to City Hall, ordering supplies used in multiple
program areas, etc.) Work hours spent on non-recreation related tasks, breaks, and
leave hours are not calculated into full-time staff costs. The process of calculating full-
time staff and overhead costs is refined each year, to provide the most accurate cost-
estimates possible.
SPRING EVENTS
Easter Egg Hunt
The 2013 Egg Hunt was held on Saturday, March 30 from 10:00 a.m. to 1:00 p.m. at
AVCP. The event was held at the football field and surrounding park area. The event
featured egg hunts, a petting zoo, pony rides, carnival games, a bounce house, photo
opportunities with the Easter Bunny, spring crafts, and a kettle corn vendor. Six egg
hunts were schedule during the event, separated by age groups. Recreation staff
supervised the various activities with the assistance of volunteers.
Two different wristbands were sold, offering various levels of participation. An unlimited
attraction pass was also sold in conjunction with the purchase of a wristband. Overall
the event ran smoothly. Attendance was higher than last year, with 421 children
participating in the egg hunts compared to 406 last year. A media sponsorship was
received from Moorpark Coffee News.
49
Recreation Quarterly Report
Page 2
Easter Egg Hunt 2013 2012 2011
Attendance 1,260 1,200 1,000
Direct Costs $2,103 $2,645 $2,421
.. .r��� #ca-. ?st.r'f�'ixt�(:,, b .ti,e .?�ii`�h'iHa`may•*„5:-'.. .�`.-
Awn:,
FIT Staff $3173 $4,031 $4,045
Overhead Costs $390 $378 $437
Gross Profit/ (Loss) $1,252 $665 ($91)
Net Profit/ (Loss) Per Participant ($1.83) ($3.12) ($4.57)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 35% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Demographic summary (estimated):
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+1
Participants 250 121 50 0 839
Moorpark Has Talent
This event was held on March 22, 2013 at the High Street Arts Center. The event
showcased the talent of twelve local performers, including dancers, vocalists, and
musicians. Event performers were selected through an open audition process in which
a panel of judges selected the final participants. A total of 21 acts entered the open
auditions. The performers competed in the final show for a first place prize of $500.
Second place prize was $300, third place $200 and $25 for all other finalists. The
winners at the final competition were chosen by a combination of judging panel and
audience vote through ballot boxes available at the end of the show.
A total of 191 tickets were sold, with 149 of those pre-sale. While this event has not
been able to meet its minimum cost recovery, it was able to recover 100% of its direct
costs through ticket sales, audition fees, and sponsorships. Sponsorships were received
this year from Waste Management ($500) and Moorpark Foundation for the Arts
($1,200.) It should be noted that the overhead cost figures below do not include costs
for use of the Moorpark Community Center or the High Street Arts Center. A late
50
Recreation Quarterly Report
Page 3
sponsor from the 2012 Talent show was collected from Southern California Edison has
been included in this year's figures.
Moorpark Has Talent 2013 2012 2011
Attendance 212 284 225
e - s' x�.
' x
Direct Costs $1,710 $2,026 $2,718
Y001�t.'/"'., ,a
'�e,.a_a. r �-,.....r. .,3..w.,r..�-_. .ati,,.
F/T Staff $3,479 $4,397 $4,600
Overhead Costs $454 $421 $424
•ma�3'. _ n. ;�a,.��.� - � �c.,. ?u,.r�. .. '�.. .,.,. .. e'� ? �'z'9? � '„�' �_..moo. t _,��. �a..� �.., .....
Gross Profit/ (Loss) $3,171 $1,400 $1,724
mitian&1 e $
. .
a;.a "� ,o h�v a.�,i.,a=£{�'x*tiw��a'"�_"+� u �,yq• w —...:
Net Profit/ (Loss) Per Participant ($3.59) ($12.03) ($14.67)
Cost Recovery summary (Category: Other Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 81% 100% 100%
Minimum Recovery Met: No
Target Recovery Met: No
Demographic summary (estimated, includes auditions):
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 5 15 30 30 132
Moorpark Arts Festival
The 2013 Moorpark Arts Festival was held Saturday, April 27 from 10:00 a.m. to 4:00
p.m. on Historic High Street. Admission was free to the public. This year's event
featured a fine art exhibit at High Studios and the Chamber of Commerce. Youth art
and hands-on arts activities were located at the Moorpark Foundation for the Arts
parking lot and office. Live performances took place on an outdoor stage at the
Chamber of Commerce parking lot, and a local cover band and the featured artist
performed at the High Street Arts Center. The event also featured a hand-made arts
and crafts faire with booths located along High Street.
Attendance varied throughout the day, with crowds increasing as the day progressed.
Event attendance is estimated at 3,500 people, an increase compared to 3,000 last
year. The event site was changed from the past, this year High Street was closed
51
Recreation Quarterly Report
Page 4
between Moorpark Avenue and Walnut Street. This allowed vendors to be located in the
street and provided a safer venue for the public.
Participants this year increased. The event included 68 fine art submissions compared
to 36 in 2012, 150 gourd submissions compared to 40 last year, 28 arts and crafts
booths compared to 21 last year, and 600 youth art entries compared to 400 last year.
The event also featured one contract artists, a featured artist (BiJian Fan), 8
performances, 4 Volunteers in Policing, and 7 additional volunteers. If current trends
continue, the event will need to be expanded to accommodate the increase in
participation of artists and vendors. Currently, the space that houses the display art has
reached capacity and if more vendors participant, the street closure will need to be
expanded.
To reduce costs and improve the event, it is recommended to move the event to the
Arroyo Vista Recreation Center. This will solve the space problem needed for the
expanding program and would reduce staff costs that relate to running the event off site.
This would also eliminate police and street closure costs. To date, the event has been
located on High Street to help promote the High Street Arts Center. The High Street
Arts Center has declined any involvement in the program other than providing the stage
for City staff to book performances. Most stage performances are done outside on the
City's portable stage.
The event received three media sponsors; $750 worth from the Acorn Newspaper, $300
worth Moorpark Coffee News, and $110 worth from the Community Link Newspaper.
The event was able to meet its minimum cost recovery. It should be noted that
overhead costs below do not include use of any of the facilities the event was held at.
Overall the event ran smoothly.
Moorpark Arts Festival 2013 2012 2011
Attendance 3,500 3,000 1,500
Direct Costs $2,645 $3,124 $4,164
4-,;414..x_..__ `,4144.; `+
F/T Staff $8,377 $9,562 $9,971
Overhead Costs $826 $704 $499
's3, sf ' x,to
Gross Profit/ (Loss) ($945) ($814) ($3,144)
Net Profit/ (Loss) Per Participant ($2.90) ($3.69) ($9.08)
52
Recreation Quarterly Report
Page 5
Cost Recovery summary (Category: Community Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 64% 25% 100%
Percent Division Indirect Costs Recovered 0% 0% 25%
Minimum Recovery Met: Yes
Target Recovery Met: No
Demographic summary (estimated):
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 875 875 50 25 1675
General Teen Events
The City of Moorpark hosted two general teen events this spring. These included a Pi
Day event, and a Movie Night. The events were suggested and developed by the Teen
Council. The Pi Day event was canceled due to no attendance. The Movie Night was
held on Saturday, March 9 from 5:30 to 10:00 p.m. at AVRC and featured a showing of
The Avengers. A total of 0 teens attended the Pi Day, and a total of 20 teens attended
the Movie Night.
2013 2012 2011
Pi Day, Pi Day,
General Teen Events Movie Night Anime Night Pi Day
Number of events 2 2 1
Attendance (Total) 20 15 4
Attendance (Average) 10 7.5 4
rvi�.,F,.a:.3 pia° _, ,a.,,a�,-.�n'r1�.• a�°_ � �'. ..... 'L''� r,..
Direct Costs $88 $221 $52
F/T Staff $1,741 $3,449 $2,004
Overhead Costs $435 $485 $179
Gross Profit/ (Loss) ($83) ($175) ($50)
Net Profit/ (Loss) Per Participant ($112.95) ($273.93) ($113.80)
53
Recreation Quarterly Report
Page 6
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 05% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: No
Target Recovery Met: No
Demographic summary:
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 0 0 10 10 0
Band Events
A Battle of the Bands was planned for this season on April 6, 2013. No bands were
available for the performance. The event was canceled.
Band Events 2013 2012 2011
Number of events Canceled 1 2
Attendance (Total) 0 71 80
Attendance (Average) 0 71 40
Direct Costs $0 $91 $959
FIT Staff $870 $1,381 $2,004
Overhead Costs $208 $254 $362
- , _. 4;i `mod c
Gross Profit/ (Loss) $0 $104 ($559)Net Profit/ (Loss) Per Participant N/A ($21.56) ($36.56)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 0% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: No
Target Recovery Met: No
5.1
Recreation Quarterly Report
Page 7
Demographic summary:
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 0 0 0 0 0
Get A Job Workshop
Get a Job Workshop was held on April 11 at the Arroyo Vista Recreation Center. The
workshop was a free service provided by the City of Moorpark's Parks, Recreation &
Community Services Department in collaboration with the Conejo Youth Employment
Services. The workshop was designed to teach teens about job searching, resume
writing, and interviewing skills. A total of 8 teens participated in the program.
2013 2012 2011
General Teen Events Not Offered Not Offered
Number of events 1
Attendance (Total) 8
Attendance (Average) 8
Direct Costs $0
es. l' 2 xis _.._ "�' 3 , yo- �` .�a����iz*' 'A, �: � u .,z-. �a➢K a,ar r� x a €.�'.�' -
Iit osW € a- s s � ,� asi�s�lliZ inc s3�` i
,..�- c s�T 1:::
F/T Staff $870
Overhead Costs $214
Gross Profit/ (Loss) $0
r'i..f:v,ei .ara, d fry, *€',
Net Profit/ (Loss) Per Participant ($135.50)
Cost Recovery summary (Category: Vital Services)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 25% 100%
Percent Division Indirect Costs Recovered 0% 0% 25%
Minimum Recovery Met: Yes
Target Recovery Met: No
Demographic summary:
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 0 0 0 8 0
55
Recreation Quarterly Report
Page 8
Skate Fest
Skate Fest was held on May 11 from 10:00-1:00 p.m. at the Poindexter Park Skate
Park. The event featured skate contests, a vendor, and giveaways. Neff and Rip Stick
donated prizes for the event. Contest admission was set at $3.00. All contest
participants were required to ear full pads including helmet, elbow, and knee pads. The
event was designed for ages 10 and up. Only 2 teens participated in the event;
approximately 30 others observed the contest.
Skate Fest 2013 2012 2010
Number of events 1 1 Not offered_
Participation (Total) 32 42
.;r. i � "r"Yz�.fi, ` if , ... _ -
Direct Costs $152 $331
F/T Staff $870 $1,381
Overhead Costs $208 $233
Y:
Gross Profit/ (Loss) $146) $272
;04a;
Net Profit/ (Loss) Per Participant ($38.26) ($44.09)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 04% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: No
Target Recovery Met: No
Demographic summary:
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 0 0 10 22 0
Teen Dances
None offered this season.
56
Recreation Quarterly Report
Page 9
SPRING CLASSES
Enrollment for classes increased this spring, and the cancelation rate decreased. Some
of the classes with strong enrollments included R.I.P.P.E.D. fitness, Ballroom Dance, tot
t-ball and soccer, karate, Zumba, and yoga. The Away We Grow preschool program
continues to be the highest revenue producing class offered. One of the classes with
mixed success was youth art (4 of 6 classes offered ran). Classes with poor
performance included knitting (2 of 3 classes offered canceled), horseback riding
class/camp (3 of 4 classes canceled), and dog obedience classes (3 of 4 classes
canceled.) These classes will be evaluated for modification or discontinued for future
season. Staff is working on establishing new classes and carefully monitoring the
success of current offerings with the goal of increasing enrollment and continuing to
reduce the cancelation rate.
Classes 2013 2012 2011
?-. Paz.h �6'.��}��m. 'g�✓,
Classes Run 76 57 60
Ga � e�
Cie 1 46%
Enrollments 607 516 679
�r
Direct Costs $ 42,325 $37,644 $38,803
, _
,..: ,�.�...,.. 'e�:k'a
F/T Staff $ 16,231 $18,885 $18,021
Overhead Costs $ 5,380 $5,490 $
, a ,.
Gross Profit/ Loss $18,247 $16,283 $21,833
Net Profit/(Loss) Per Participant ($5.54) ($15.68) ($2.53)
Cost Recovery summary (Category: Recreation Classes)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 84% 75% 100%
Minimum Recovery Met: Yes
Target Recovery Met: No
Demographic summary:
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+) _
Enrollments 204 196 23 21 163
57
Recreation Quarterly Report
Page 10
CAMP MOORPARK
Spring Camp Moorpark was offered on March 25-29, 2013 during MUSD spring break.
Average daily attendance was 38 campers, with a total of 61 campers enrolling for the
spring session. Both figures are an increase over the prior two years. Seven new
campers enrolled in the program. The theme for camp was "Blossoms and Bugs."
Campers enjoyed a wide variety of spring activities including a bug hunt, disguised
learning, Creepy Crawly Show, and a party with a bounce house from Jolly Jumps.
While the program covered all direct costs, it did not realize a net profit this year.
Sprin• Cam• 2013 2012 2011
Participants (unduplicated) 61 44 37
Total Enrollments 190 174 139
Avera.e Dail Attendance 5 da s) 38 34.8 27.8
> a ?* �� °t ? . to 5
Vitlina
a.'
Direct Costs $2,471 $1,910 $1,297
a ask
F/T Staff $3,312 $4,490 $3,902
Overhead Costs $1,223 $636 $775
Gross Profit/ Loss) $2,909 $2,416 $2,293
Net Profit/ (Loss) Per Participant ($26.66) ($61.59) ($64.43)
Cost Recovery summary (Category: Day Camps)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 64% 50% 75%
Minimum Recovery Met: Yes
Target Recovery Met: No
Demographic summary:
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 0 58 3 0 0
Enrollments 0 _ 179 11 0 0
ADULT SPORTS LEAGUES
Adult Softball Leagues
A total of 27 teams, 13 coed and 14 men's, registered for the spring 2013 season. This
58
Recreation Quarterly Report
Page 11
is an increase by one team from the previous year. Games were played at Arroyo Vista
Community Park and Peach Hill Park. Coed games were played on Friday nights and
men's games were played on Thursday nights. Overall, the season ran smoothly.
Registration fees were raised to $425 to include the cost to register the teams with the
Southern California Municipal Athletic Federation (SCMAF).
Adult Softball 2013 2012 2011
Teams 27 26 24
Participants 433 371 336
D1;e'c-t .. ,x,.,. �n,Costs $5,267 $4,437 $5,699
'y1p 3: 4 a 3 w a �� y43 1 54 $1,'7r.
35 F/7-Staff
Overhead Costs $3,541 $3,429 $392
! `� rj -0. 1; 44WIP Ak_ w' ,C! v ��
Gross Profit/ (Loss) $5,829 $6,223 $4,141
,._ "v .,. � `�. ,„� t�4,�€s+ ._. R '. e ... .: �. a�� '''q ``.a',,k'
Net Profit/ (Loss) Per Participant ($4.21) $1.73 $5.99
Cost Recovery summary (Category: Adult Sports)
Recovered Minimum Target
•
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 76% 75% 100%
Minimum Recovery Met: Yes
Target Recovery Met: No
Adult Basketball Leagues
A total of 14 teams (6 on Monday and 8 on Thursday) registered for the spring season. In
an effort to increase participation and revenue, and subsequently meet the minimum cost
recovery for the program, a Tuesday night women's league and a Sunday afternoon Men's
35+ leagues were offered this season. Neither program received the minimum number of
registrations required for those divisions to run. Staff will continue efforts to increase
participation and revenue and reduce costs for the league. Registration fees were raised
to $375 to include the cost to register the teams with the Southern California Municipal
Athletic Federation (SCMAF).
Adult Basketball 2013 2012 2011
Teams 14 16 12
Participants 119 138 96
#dz °c.'-
Direct Costs $2,568 $3,183 $1,973
59
Recreation Quarterly Report
Page 12
� �
. ��'�V �. „a: �,ate.-„ . .- M . ,.:,. .�.„� .. `''�°�'a� ..:
F/T Staff $2,464 $1,379 $1,328
Overhead Costs $1,725 $1,668 $1,237
e it . .,VriVaka. r fir,
Gross Profit/ Loss $2,602 $2,657 $1,847
k r
Net Profit/ (Loss) Per Participant ($13.34) ($2.82) ($7.48)
Cost Recovery summary (Category: Adult Sports)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 62% 75% 100%
Minimum Recovery Met: No
Target Recovery Met: No
Adult Soccer Leagues
A total of 15 teams registered for this season, up from 12 teams last spring. Ten of those
teams participated in the men's 7v7 Wednesday night league while the remaining 5
participated in the Tuesday night coed league. Games were played at Arroyo Vista
Community Park. The total cost increased this season, due to increased costs for nets,
paint, and a unpaid forfeit fee. The team that did not pay the forfeit fee has been flagged
in our system and team members will not be able to register in any programs until fee is
paid. Registration fees were raised to $340 to include the cost to register the teams with
the Southern California Municipal Athletic Federation (SCMAF).
7 on 7 Soccer 2013 2012 2011 _
Teams 15 12 16
Participants 219 154 240
Direct Costs $2,865 $1,688 $4,031
.i.",�p' "a - i's d a, �, u`v ri ;�.
,L a ., � ;� an�
F/T Staff $2,975 $2,005 $1,537
Overhead Costs $1,969 $1,203 $409
A
',511,FiLz
-„, _ ,�'._� ,. .4 .>3 c sty,a »#' 124lit - �.
Gross Profit/ (Loss) $2,390 $2,212 $3,769
Net Profit/ (Loss) Per Participant ($11.66) ($6.46) $7.60
60
Recreation Quarterly Report
Page 13
Cost Recovery summary (Category: Adult Sports)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 48% 75% 100%
Minimum Recovery Met: No
Target Recovery Met: No
YOUTH BASKETBALL LEAGUE
This coed league was offered for ages 5 through 13. All three divisions (rookie, junior and
teen) had stable enrollment numbers. Teams were coached by volunteers, and staff
continued to referee all games. The pizza parties were sponsored by Round Table Pizza,
Lamppost and Pizza and More. Each business donated a free pizza and soda pop to
each team. Staff used a new photography company that submitted a lower price quote and
offered a quicker turn-around on receipt of pictures.
Youth Basketball 2013 2012 2011
Partici.ants 154 168 205
_ e ,
_ __ .. ,_ . -._ . ew _=max_..
Direct Costs $5,345 $5,740 $6,505
.:y Costs
4 f �, ,',S b 5 , .may,,��- E ��_,
`� ,,:',A3' ,-,-;*,, �� _'.,, : °A-
ITC:„".,r $ k°,..,F,_ "PS qg ?.,, a.€` ,sff= '' <. `, ,.. c i.^n� �.� ,
FIT Staff $3,803
$3,898 $2,301
Overhead Costs $4,389 $3,671 $4,080
gg"' f &... m� 'firz 74 `a— r� g 11,4:,14 Ee = - �'-
Gross Profit/ (Loss) $5,703 $6,251 $7,094
3 """r inn v 1'aa d�'.`°s' .'' �i a c .;* 3
Net Profit/ (Loss) Per Participant ($16.16) ($7.84) $3.47
Cost Recovery summary (Category: Youth Sports)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 70% 50% 75%
Minimum Recovery Met: Yes
Target Recovery Met: No
Demographic summary:
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+) _
Enrollments 0 96 58 0 0
61
Recreation Quarterly Report
Page 14
PARK AND AVRC FACILITY RENTALS
Figures for the Spring 2013 quarter include participants as indicated on paid rental
permits for the Arroyo Vista Recreation Center and all City park facilities. Not included in
participation is use by the public without permits, or use by City-run programs included
elsewhere in this report.
Youth sports organizations operating under agreements during the Spring season
(March, April, and May) included Moorpark Girls Softball, Moorpark Little League,
AYSO, USYVL, and Moorpark Soccer Club. New youth sports agreements were
executed in July 2012, and beginning with the fall 2012 season, youth sports
organizations have been required to pay an hourly fee for field use (previously, the fee
for youth sports organizations was $1.00 per year.) Therefore, beginning with the fall
2012 quarterly report, youth sports organization use and fees paid are incorporated into
the attendance, revenue, and overhead cost (for field use) figures in the table below.
This has resulted in a large increase in attendance, revenue, and cost. It should be
noted the fee charged to youth sports groups for the FY 2012-2013 is well below the
City's cost to maintain the fields. For example, youth sports organizations were charged
$2.00 per hour per ball field under their agreement, but the hourly field cost to the City is
$5.00 to $8.50 per hour. Although the rental rates charged to renters other than youth
sports organizations are well above the City's costs, the large amount of subsidized use
by youth sports organizations resulted in a net loss on rentals.
It should also be noted that costs for rentable facilities including picnic pavilions and
tennis courts are not yet included in cost calculations. Field light costs were moved from
direct costs in 2011 to overhead costs starting in 2012. Additionally, overhead costs for
use of outdoor facilities (such as soccer fields and baseball fields) were not included in
the 2011 calculations (only overhead costs for use of the recreation center building are
included that year).
Rentals 2013 2012 2011
Rental Attendance 65,405 15,666 16,577
Direct Costs $2,587 $953 $2,804
FIT Staff $14,059 $13,413 $12,967_
Overhead Costs $24,778 $8,615 $3,882
... .... ...,mow._w, .,, _ .....
Gross Profit/ (Loss) $41,029 $34,355 $19,623
a�=^zwe�,? aj �rR-� L a3 ryy
Net Profit/ (Loss) Per Attendee ($0.01) $0.79 $0.17
62
ITEM 9.E
CITY OF MOORPARK
PARKS & RECREATION COMMISSION
AGENDA REPORT
TO: The Parks & Recreation Commission
FROM: Adriene Braddock, Recreation Supervisor
DATE: August 14, 2013 (Meeting of November 4, 2013)
SUBJECT: Spring Camp Moorpark Program Summery
BACKGROUND
The City of Moorpark has offered a spring session of the Camp Moorpark day camp
program at the Arroyo Vista Recreation Center for the past several years. The program
is open to children ages 5 to 12.
DISCUSSION
Spring Camp Moorpark was held during the Moorpark Unified School District's Spring
break, March 25-29, 2013. Camp hours of operation were 10:00 a.m. to 4:00 p.m.
Extended care was available from 8:00-10:00 a.m. and 4:00-6:00 p.m.
This Spring Camp's theme for 2013 was "Blossoms N' Bows." Some of the morning
activities included card and board game tournaments, spring and bug themed
Pictionary and BINGO. Campers created a cool spider through disguised learning using
a styrofoam cup, and the oven. They had a blast making edible birds' nests to enjoy
onsite or take home to share with their families. Campers enjoyed the Creepy Crawly
Show by Reptacular Animals, in which campers were able to use their discovery senses
by exploring various insects. They also had a blast jumping out their energy in a
bounce house provided by Jolly Jumps, and watched the Bee Movie. The sport theme
for the week was March Madness, and campers learned all things basketball with an all
camp tournament on Friday.
Average daily attendance was 38 campers. A total of 61 unduplicated campers attended
the program. Spring Camp has brought new customers to the Camp Moorpark program,
which should help increase participation for future camp sessions. The program ran
smoothly, and all activities ran as scheduled.
63
While the program was able to cover direct costs, a net profit was not realized. The
program was able to meet it's minimum cost recovery goal, but not it's target goal. Staff
is exploring ways to reduce costs and increase revenue in the future, in order to meet
target cost recovery goals. A budget summary is attached.
STAFF RECOMMENDATION
Staff recommends that the Commission receive and file this report.
Budget Summary
Spring Camp 2013 2012 2011
Participants (unduplicated) 61 44 37
Total Enrollments 190 174 139
Avera•a Daily Attendance(5 days) 38 34.8 27.8
a � ; 4,,-,,wag`-,,__ ,,y-,'ax:.� - , Ea," ,a, „,..a , ,. ____s. _ ,. I ; 4 .; :4
Direct Costs $2,471 $1,910 $1,297
'. - ..,,.' wx,a.,<.�s2r.'.1 ,r. a'Z;".'�,r .. ,.x.,. ,-., ar�,7 a�„x��;�iiuf w=sim, aia. ,,:� '� g
F/T Staff $3,312 $4,490 $3,902
Overhead Costs $1,223 $636 $775
Gross Profit/ Loss $2,909 $2,416 $2,293
' Y -k ,,, a ,f"?'33' iii f "t--'P S. 3 R - !:1 Z :".
. ' .,.k ,..,,, .......... . ....�'A. ' . -< -z.F tz . "'6 .icy.. s !:.
Net Profit/(Loss) Per Participant ($26.66) ($61.59) ($64.43)
Cost Recovery summary (Category: Day Camps)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 64% 50% 75%
Minimum Recovery Met: Yes
Target Recovery Met: No
Demographic summary:
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+) _
Participants 0 58 3 0 0
Enrollments 0 179 11 0 0
64
ITEM 9.F
CITY OF MOORPARK
PARKS & RECREATION COMMISSION
AGENDA REPORT
TO: The Parks & Recreation Commission
FROM: Dylan Gunning, Recreation Coordinator I
DATE: October 1, 2013 (Meeting of November 4, 2013)
SUBJECT: Moorpark Has Talent 2013 Event Report
BACKGROUND
The 4th annual "Moorpark Has Talent" talent show competition was coordinated by the
Recreation Division in collaboration with the High Street Arts Center.
DISCUSSION
"Moorpark Has Talent" showcased local talent from the Moorpark community. The
event was held on Saturday, March 22, 2013, at 7:00 p.m. at the High Street Arts
Center. Admission to the show was $10.00 pre-sale and $12.00 at the door. During the
show, local performers competed for cash prizes consisting of$500 for first place, $300
for second place, $200 for third place, and $25 gift cards for 4th through 12th place. The
prizes were donated by event sponsors including Waste Management and the
Moorpark Foundation for the Arts.
The event performers were selected through an audition process. A total of two
auditions were held, in which members of the Moorpark community were invited to
showcase their talents for a chance to compete in the final event. Auditions were held
at the High Street Arts Center. Auditions were open to Moorpark residents of all ages.
Only amateur performers were permitted to enter. A performer entry fee of $10 per act
was charged. Twenty-one acts auditioned for a panel of three judges. The judging
panel included Arts Commissioners and the Assistant City Manager. The panel
determined which acts would be invited to the final event. The original proposal
suggested ten finalists, but the judges were pleased with the quality of the
performances and selected the top twelve acts to perform.
The show sold a total of 191 tickets. Of these, 149 were pre-sale (sold at the Arroyo
Vista Recreation Center.) The audience enjoyed the variety of the twelve unique acts,
which included dance, vocalists, magic, and instrumental performances. The audience
also had the opportunity to purchase concessions.
65
The winning performers were chosen by a combination of judging panel and audiences
vote. The audience vote was taken through ballot boxes available at the end of the
show. Each member of the audience was given a ballot ticket with their paid admission.
Audience members were allowed a few minutes to cast their ballots at the end of the
show. Staff collected the judge's ratings and tallied the ballot boxes. The winners were
announced shortly thereafter by the Emcee Chrisanne Eastwood.
The 2013 "Moorpark Has Talent" winning act was siblings Katrina and Alex Agate with
their cellist and pianist duet. Second place was awarded to Kaitlyn Desautels and
Michelle Petters with their a capella tap-dance number, and third place went to
Courtney Scarr for her dance performance.
FISCAL IMPACT
While this event did not realize net revenue, it was able to recover 100% of its direct
costs through ticket sales, audition fees, and sponsorships. Sponsorships were
received this year from Waste Management ($500) and Moorpark Foundation for the
Arts ($1,200.) A $1,000 late sponsor from the 2012 Talent show was collected from
Southern California Edison has been included in this year's figures. It should be noted
that costs included in the budget analysis include only the costs incurred by the
Recreation Division. Costs for use of the High Street Arts Center (a rehearsal, and the
event) and the theater manager's time are not included. Additionally, revenue from
concession sales was retained by the theater and is not included as a revenue source.
A budget summary is attached. The event was not able to meet its cost recovery goals.
Staff will increase efforts to obtain sponsorships in order to meet recovery goals next
year.
STAFF RECOMMENDATION
Staff recommends that the Commission receive and file this report.
Moorpark Has Talent 2013 2012 2011
Attendance 212 284 225
Direct Costs $1,710 $2,026 $2,718
...
F/T Staff $3,479 $4,397 $4,600
Overhead Costs $454 $421 $424
isl r mwmtw .. a9 ✓,
Gross Profit/(Loss) $3,171 $1,400 $1,724
4� 't aK4 r 4°11', w or g��!v m t "r�`� Al gar,}, ; 3�8 . n�iplavori*� 5 4 �'& a �° "t` s 1.�&r 'a&'. 04-4;:t'-, r '' w:a c'' ! 219 „.
Net Profit/(Loss) Per Participant ($3.59) ($12.03) ($14.67)
66
Cost Recovery summary (Category: Other Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 81% 100% 100%
Minimum Recovery Met: No
Target Recovery Met: No
Demographic summary (estimated, includes auditions):
Ages Served Preschool Youth Tween Teen Adult
(under 5) (5-10) (11-13) (14-17) (18+)
Participants 5 15 30 50 132
67