HomeMy WebLinkAboutAGENDA REPORT 2015 0121 CCSA REG ITEM 09A ITEM 9.A.
CITY OF MOORPARK,CAUUFO r IA
City Council Weilg
MOORPARK CITY COUNCIL of
AGENDA REPORT AC `s :
TO: Honorable City Council BY.._ _ Alte. C4 , •
FROM: David C. Moe II, Economic Development and Housing Manager
DATE: January 8, 2015 (CC Meeting of 1/21/15)
SUBJECT: Consider Report on Economic Development Activities
BACKGROUND AND DISCUSSION
The City's Economic Development Program consists of the retention and
recruitment of businesses in the City. For retention purposes, staff's goal is to
insure that businesses are able to operate in a business friendly environment and
have appropriate support from the City to be successful.
The promotion of the City is one of the retention activities conducted by staff.
Staff is working to raise the awareness of Moorpark businesses in the
community. The City has partnered with the Moorpark Chamber of Commerce
(Chamber) for the last three years to conduct Moorpark Restaurant Week. This
event is designed to make Moorpark residents more aware of the restaurants in
the City and have them visit these restaurants during the historical slow period
for restaurant sales. The City is also working with the Chamber on a 2015 back
to school event to encourage residents to shop local for their school supply
needs.
Another retention activity is face to face meeting with the businesses. Staff
meets with a number of businesses every year to see how well they are doing
and if there is anything the City can do to help. These meetings can range from
ten minutes to several hours depending on the issues the business brings up
with staff. Some of the recent common items discussed were:
a) Internet speeds
b) Signage
c) Temporary events
d) City Permit Process
e) Business expansion/relocation
f) Housing for managers and their workforce
g) City street projects
h) Hotel for business clients
i) Parking
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j) Traffic
k) Sales volume
After meeting with a business, staff researches any concerns they may have and,
if feasible, works towards a solution. Some examples of this are:
a) High speed internet. Staff reached out to AT&T and secured a
commitment from them to install fiber cabling to any commercial or industrial area
in the City.
b) On street parking. The City changed the parking requirements on
Condor Drive to allow street parking on one side to help accommodate a large
and growing employer in the City.
c) Signage. Staff worked with the businesses at Campus Plaza to install
signs on one of the buildings facing Highway 118 to help advertise the
businesses in the center. Staff also recommended the owner of The Village at
Moorpark shopping center construct a tower element to increase the visibility of
Dick's Sporting Goods and other businesses from Highway 23. Unfortunately,
the owner did not pursue this option. Staff also suggested that the owners of the
Vons shopping center install an additional monument sign, but they decided not
to do so.
d) Utility assistance. Staff assisted AG Machining expedite the
installation of an upgraded gas line to service their building. With expedited
installation, AG Machining was able to deliver their product to their client on time
and without delay.
Some of the businesses tell staff that they are struggling in a certain area such
as marketing, business plan, financing, or workforce development. The City
informs the business that they are eligible for free consulting services through the
Economic Development Collaborative of Ventura County (EDC-VC). All
Moorpark businesses are eligible for this free consulting service because the City
annually contributes to the EDC-VC. In 2014, 13 Moorpark businesses took
advantage of the free service.
When the City anticipates that a business is considering leaving or closing their
store, staff visits with them to see if there is anything the City can do to keep their
business from leaving Moorpark. Sometimes the City is successful, but most of
the time the decision has already been made by their corporate office and it is
too late to intervene. Staff has worked with Albertsons, Ralphs, Staples, Do It
Center, and Big Lots to keep their stores open. The common denominator for
stores considering or closing their Moorpark location is usually money (lack of
sales) and the landlord i_s not interested in negotiating a lower rent.
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Big Lots is the most recent retail store to announce that it is closing its doors in
Moorpark. Big Lots' sales nationally have been declining since 2011, but have
posted marginal gains in the first three quarters of 2014 (see chart below). Staff
suspects that their corporate office was looking to eliminate any stores that are
not performing at the targeted profit level. Unfortunately, this was the case for
the Moorpark store.
COMPARABLE SAME-STORE SALES
BIG LOTS U.S.
Q1 Q2 Q3 Q4 Full
2013 -2.9 -2.2 -2.5 -3.0 -2.7
2011 -3.6 -1.5 1.7 3 4 0.1
0.0 MIEN
2009 -0.5 -2.4 -0.2 5.1 0 7
0.5 MI
2007 4.9 5.2 -0.5 -0.6 _ 2.0
4.6
2005 2.4 0.2 1.7 2.5 18
2003 1.0 3.4 4.3 4.7 3.4
Source:http://www.biglots.com/corporate/investor-relations/comparable-store-sales
To answer the question, "Why are all the stores leaving Moorpark?" The simple
answer is we are not alone. Below is an excerpt of an article from Barbara
Farfan, a Retail Industry Expert:
"Even before the end of calendar year 2014, the largest U.S. retail chains had
announced hundreds of store closings that will be happening in the calendar year
2015.
The general opinion among U.S. retail consumers and casual U.S. retail industry
observers is that store closings are "bad" and a sign of weakness, while store
openings are "good" and a sign of growth, expansion, and success. The store
closings by U.S. retail chains in 2015 are not so easily categorized.
Retail store closings in the U.S. have less to do with economic implications and
more to do with sociological insights. Store closings are no longer about
discretionary income as much as they are about consumer empowerment and
how retail consumption is shape shifting in response to rapidly changing
consumer behaviors and preferences.
The amount of commercial retail store space in the U.S. grew 12% from 1970 to
2010. In a consumer-driven economy where approximately 70% of the GDP is
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dependent on the purchase of goods and services, this seems like a positive
indicator of economic expansion and strength. But during that same time period,
the population of the U.S. consumers only grew 52%. So rather than being a
sign of economic stability, the number of retail stores in the U.S. is more of a sign
of retail store supply exceeding retail store demand.
Does the U.S. marketplace need 50 square feet of retail space for every man,
woman, and child within the country's borders? The ongoing and steady post-
recession stream of store closings since seems to indicate that the answer is
"no."
It's not that consumers haven't been making money and spending it on retail
goods and services since the Great Recession. Rather, it's that consumers are
losing interest in and patience for the retail store distribution model. The tedious
and time-consuming process of slogging from store to store seeking "the perfect"
whatever is becoming less of an entertaining recreational hobby, and more of an
avoidable annoyance. Retail store closings in the U.S. are no longer a reflection
of poor economic health, they are a reflection of an antiquated distribution
system that is increasingly losing its appeal to the average consumer.
What follows is a complete, updated, and ongoing list of U.S. retail chains that
are closing underperforming retail store locations, downsizing, or going bankrupt
and out of business in the 2015 calendar year.
This 2015 U.S. Retail Store Closings list is arranged numerically according to the
number of store closings. The number in the left column is the total number of
stores that have been designated for closing in the calendar year of 2015 and
beyond. This list was last updated on January 5, 2015.
2015 Store Closings -Complete List of U.S. Retailers Closing Stores,
Downsizing Chains, and Retail Company Bankruptcies:
400 Office Depot/Office Max (by 2016)
250 Office Depot (2015)
225 Staples (through 2015)
223 Barnes & Noble (through 2023)
200 Radio Shack (through 2017)
180 Abercrombie & Fitch (by 2015)
175 Aeropostale ("over the next several years'?
75 Aeropostale (through January 2015)
66 Bottom Dollar Food
170 Jones Group (by mid-2014)
150 American Eagle Outfitters (through 2017)
80 Wolverine World Wide (2015 -Strike Rite & Keds)
77 Sears (2015)
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70 Coach (fiscal 2015)
63 Pep Boys ("in the coming years'?
55 Staples (2015)
54 Golf Galaxy (by 2016)
50 Express (through 2015)
50 Guess (through 2015)
25 Build-A-Bear (through 2015)
20 Pick 'n Save (by 2017)
The 2014 list of store closings is attached as Exhibit A and is 4 times longer than
the 2015 list.
In the past, several other national chains have closed their stores and left the
City, including Sav-on (relocated from a standalone building into Albertson's),
Kmart, Linen N Things, Payless Shoes, Hallmark, and Burger King as well as the
movie theater. Also, Chick's Sporting Goods was purchased by Dick's Sporting
Goods. Shortly after this acquisition closed, the Moorpark Dick's Sporting Goods
store was advertised as a sublease. Staff contacted the store manager and
asked why the store is being offered for lease. The response was that Moorpark
doesn't fit their market demographics. Dick's Sporting Goods lease expires in
2022 according to the sublease advertisement on Loopnet.com.
The economy is recovering and job growth numbers are strong as of December
2014. Some experts are saying 2014 was the year of transition for retail and
2015 will be a stronger year.
The Moorpark trade area is small compared to the neighboring trade areas of
Simi Valley and Thousand Oaks. Large chain retail businesses looking to open a
store in our area would most likely also consider west Simi Valley. A west Simi
Valley location offers the business the ability to draw Moorpark residents and
enjoy a larger trade area. Some of the larger chain retail companies that did
invest in Moorpark in the last 10 years did so hoping the City would continue to
grow in size and become a stronger trade area. Unfortunately, no one predicted
the recession would come, which halted residential development and reduced
the business growth nationwide. In order to be able to attract additional retail and
prevent more stores from closing, the Moorpark trade area must be
strengthened.
The City's build out population is estimated to be 45,000 in 2025-2030. If the
City's population can be increased to 50,000, staff believes Moorpark would
become more attractive to larger chain businesses. This growth isn't anticipated
for 20 plus years. Staff also believes Moorpark's demand for retail is changing
based on the increased supply of vacant commercial buildings, increasing online
s9les, retailers such as Best Buy and even Walmart occupying smaller store
footprints. To adequately address Moorpark's changing retail demand, the City is
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currently preparing an RFP to have an expert analyze the retail, office and hotel
trends occurring in Moorpark and its market area and make recommendations to
the City to address the findings of the study.
Another way to strengthen Moorpark's trade area is to increase the daytime
population, or in other words, have more people working during the day in the
City to support the retail and restaurant establishments. Daytime population is
one of the critical trade area items that retail and restaurant businesses analyze
for locating a new store, and is one of the reasons Moorpark doesn't have a
Trader Joe's. For example, in 2010, Trader Joe's opened a second store in
Ventura. Staff compared the trade areas of Moorpark and Ventura. Moorpark
had superior household income and had more residents with a graduate level
degree, but Ventura has a larger trade area and a significantly larger daytime
population.
Below is a chart taken from a lease advertisement for The Village at Moorpark
shopping center offered by Lee & Associates.
Demographics 1-Mile 3-Mile 5-Mile
Daytime Employment 3,891 15, 171 32,086
Now compare the daytime employment listed above to a property available on
Loopnet.com for lease at 2811-2819 E. Cochran Street, Simi Valley, CA:
1-Mile 3-Mile 5-Mile
Daytime Employment 13,290 31,504 46,990
Increasing the daytime employment in Moorpark is key to increasing our
likelihood of attracting certain retailers and upscale casual dining. The City had a
reduction in the daytime employment when the aerospace industry left southern
California. The City recently has experienced an increase in manufacturing
businesses locating in the City, but generally manufacturing has been in decline
in southern California and the nation. The businesses currently locating to the
City are expanding out of their existing locations or consolidate several locations.
These businesses tell staff one of the key decisions to locate in Moorpark was
the available building that met their needs. Having a health supply of industry
and commercial buildings available is needed to continue to attract businesses
that will add to the City's daytime population. There is a trend occurring in the
City of marginal user occupying industrial buildings due to lower rents compared
to a commercially zoned building. These marginal users contribute little to the
daytime population and reduce the available supply of industrial use.
The City has been actively recruiting businesses since the City incorporated. The
City worked diligently to persuade Kmart, a multiscreen theater, Kavli90, SDI and
Warehouse Discount Center to open in Moorpark. Unfortunately, due to market
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conditions or corporate decisions not all of these businesses were successful in
the long run.
A good recruiting success story is Target. Moorpark was not on Target's radar
for locating a store. Staff worked with the developer of the Moorpark Market
Place shopping center to get Target interested. Target required a freeway sign
and access to Los Angeles Avenue (SR 118) to make a store feasible in
Moorpark. Staff worked with Target to incorporate these needs and Target
decided to build a store. Moorpark did not have a larger retailer in the City where
residents could purchase consumable goods, as Kmart had closed its Moorpark
location. If the Kmart store was still open, Target probably wouldn't have opened
a store and the City wouldn't have either store as Kmart is closing stores
nationwide. Target is doing well and the City is now working with them as they
reinvest a second time in their Moorpark location.
Another business the City successfully recruited is Simi Valley Harley Davidson.
Staff worked with them to locate their store in Moorpark along Highway 118. This
business has done well in the City and has added one new motorcycle line and
through a second expansion is expected to add a third brand of motorcycles.
The City also assisted Tom Lindstrom RV expand the business to the City owned
property on Los Angeles Avenue. As soon as the California State Department of
Finance approves the Long Range Property Management Plan, it is anticipated ·
that the site will be sold to Mr. Lindstrom.
The City worked with Enegren's Brewing Company as they began to outgrow
their existing location. Instead of seeking a location outside the City, Enegren's
Brewing Company decided to expand into a second location in the City.
One of the City's top recruitment priorities has been a hotel. After working with
the owner of the property and encouraging the project to move forward for
several years, the City of Moorpark should have its first hotel. Staff has worked
to expedite this project and it is on this agenda for consideration.
Staff is working with Home Depot to sublease their former Moorpark site. Home
Depot notified the City that it will not be constructing a store in Moorpark unless
the trade area changes significantly. Home Depot holds a lease interest in the
property and is actively trying to sublease the site. Unfortunately, as time goes
by, this property becomes less attractive to a potential business, because a
business desires a longer time horizon to justify the cost to construct a building.
The property owner is not interested in discounting the land lease, because
Home Depot is obligated to pay the rent until their lease expires in 2026.
Additional recent relocations to the City include PennyMac, Turbonetics, and AG
Machining. These three companies now contribute over 1,300 employees in
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Moorpark's daytime population. Staff is working with other companies to locate
in Moorpark, but they requested their identity remain confidential. General
descriptions of these businesses are:
• (2) Used car dealers
• (2) Industrial business
• Sporting goods store
• (3) Food establishments
One business that is getting ready to open its doors in Moorpark is Ventura
County Credit Union (VCCU). The City helped VCCU find a location, assisted
expediting the fiber optics installation, and offered to permit an ATM at their
location in advance of the grand opening to help establish a presence.
The City cannot control the market and it cannot control what specific retail store
or restaurant will open a store in Moorpark. The City is only able to guide
businesses with its zoning authority to locate businesses and shopping centers in
certain areas. Each district spells out what general type of business or use of the
property that is allow and provides certain standards and operational
requirements. Therefore, the decision to locate a store or a shopping center in
Moorpark is solely the decision of the business owner or the investor and the
bank. The City cannot legal prevent a business from occupying a structure if it
meets all the requirements in the zoning district or force the owner to bring a
certain brand or store type.
Another misconception is incentivizing businesses to locate in Moorpark. Giving
a business an incentive to locate in the City doesn't make a bad project good.
Incentives are most effective to further strengthen the finances of a good project.
This approach shows the business that the City wants a relationship and is
willing to work with them on their business needs.
One of the limitations larger employers are experiencing in Moorpark is the lack
of available large, _move in ready office buildings. For example, the larger Kavlico
building on Princeton Avenue is mostly warehousing space with outdated offices.
If a larger office employer was going to occupy the building, they would need to
make a considerable investment in tenant improvements. Staff believes the
office space needs, similar to retail needs, are changing in Moorpark. Hopefully
the retail, office and hotel study will be able to provide some insight on the office
demand in the City and provide some recommendations for future actions.
One of the most frequently asked questions staff is asked is whatever happened
to the movie studios? The developer working on behalf of the owner has
completed the bridges across the flood channel channel and is now working to
secure the additional land to widen Los Angeles Avenue (Highway 118). The
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developer is still marketing the project to movie production companies to relocate
their production headquarters. In the past, the City has worked with the
developer to get the project entitled and a designated Target Employment Area,
which is needed for EB5 financing.
All cities have their unique strengths and weakness. An individual strength or a
particular weakness could be the difference in a business locating in a city. Staff
believes Moorpark's strengths are as follows:
a) High household income
b) Consistently rank as one of the safest cities
c) Good infrastructure
d) Housing Cost
e) Home to Moorpark Community College
f) Excellent school district
,g) Beautiful park system
h) Access to Hwy 118 and 23
I) Employers can recruit employees from most of Ventura County
j) Recognized as a low cost city to conduct business
Some of the weaknesses for Moorpark are:
a) Relative low population
b) Overbuilt commercial for population
c) Relatively low daytime population
d) Close proximity to the large population centers of Simi Valley and
Thousand Oak, and even Oxnard and Ventura
e) Traffic patterns favor the Hwy 101 corridor
f) Lack of hotel
g) Limited urban expansion area due to regulated open space
h) Historic shopping patterns (gravitate to regional malls to bundle trips)
I) Internet sales
Staff's economic development work program for 2015 is attached as Exhibit B.
The program is similar to the activities conducted in 2014, but includes an
increase effort to enhance business retention and recruitment. Some of the
additional activities included:
a) Enhancing the economic development presence on the City's webpage
b) Updating the City brochure
c) Conduct business seminars
d) Implement promotional programs for existing businesses
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Staff continues to closely monitor the local and national retail trends. Staff
believes that the trends listed below will have an influence on economic
development activities in the City during the 2015 calendar year:
Smaller retail· .. footprints. Target and Wal-Mart are two names that have
already announced small-store initiatives for 2015. For its part, Wal-Mart plans to
open 200 to 220 and Target plans to open 6 small-format stores in their new
fiscal year. Along with opening new formats, industry experts predict that as
retailers' leases expire, many will opt to shrink their overall square footage by
closing stores or trimming their size.
High-end shopping thrives while others survive. The National Retail
Federation reported those who earn less than $50,000 a year plan to spend
$516.95 for the 2014 holidays, only $5.15 more than in 2013. Those who make
over $50,000, on the other hand, will spend $1,055.39, an increase of $46.75.
New cars sales for electric vehicles are increasing in California.
Hybrid electric and plug-in electric vehicles now account for almost 10 percent
(9.6%) of all new car sales in California. Electric vehicles, which registered
nearly zero in statewide new car sales as recently as three years ago, are now
taking a noticeable market share, according to the latest quarterly report released
by the California New Car Dealers Association. As vehicles become increasingly
fuel efficient or fully electric, the sales tax Moorpark receives from gasoline sales
will continue to shrink.
Continued online sales growth. Online sales grew 13.9% from November 1 to
December 31 compared with the holiday period in 2013, according to IBM
Corp.'s Digital Analytics Benchmark report. These gains are greater than gains
posted in the comparable period in 2013, which saw 8.5% sales growth. The
benchmark pulls data from 8,000 brands and 35,000 e-commerce clients,
according to IBM.
Continued explosive growth of mobile online sales. Mobile sales accounted
for 22% of online cyber monday sales, according to IBM. Retailers are
experiencing mobile application growing pains and are working to make their
mobile sites run more smoothly in 2015.
FISCAL IMPACT
None.
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STAFF RECOMMENDATION
Receive and file report.
Exhibit A -2014 List of Store Closings
Exhibit B -Draft 2015 Economic Development Work Program
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Exhibit A
This 2014 U.S. Domestic and International Store Closings list is arranged alphabetically,
according to the name of the retail chain. The number in the left column indicates the
total number of store closings that will happen in 2014, as confirmed by officials from
each retail chain. This list will be updated frequently throughout 2014 as more store
closing information and numbers are announced and confirmed. The latest additions
to the Store Closing List are indicated with bold lettering.
16 2b (bebe)
75 7-Eleven
60 Aaron's
180 Abercrombie & Fitch (by 2015)
1 Abercrombie Kids
3 Ace Hardware
3 ACO Hardware
100 Advance Auto
1 Aerie
6 AG Supply
10 Ann Taylor
33 Archiver's
175 Aeropostale ("over the next several years")
75 Aeropostale (2014)
26 Albertson's
198 ALCO (bankruptcy)
150 American Eagle Outfitters (through 2017)
11 American TV & Appliance
6 Arby's
2 Arden B
1 Babies 'R Us
223 Barnes & Noble (through 2023)
1 Barnes & Noble College Bookstore
1 Bed, Bath & Beyond
1 Bedroom Expressions
1 Belk
1 Bella's Market
2 Best Buy
1 Big 5
1 Big Lots
5 Bi-Lo
300 Blockbuster
91 Blockbuster (UK)
1 Bon-Ton
2 Book World
3 Books-A-Million
15 Bridgestone
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145 Brown Shoes I Famous Footwear
1 Broyhill Home Collections
63 Build-A-Bear (through 2014)
25 Build-A-Bear (through 2015)
1 California Pizza Kitchen
3 Carl's Furniture
1 Carter's
17 Cato
3 Champps Americana
125 Children's Place
17 Christopher & Banks
70 Coach
365 Coldwater Creek
6 Cord Camera
1 Cost Plus World Market
100 Croes
60 Crumbs Bake Shop
20 Delhaize
6 Denny's
2 Design Spree
54 Destination Maternity
2 Dickey's Barbecue Pit
2 Dillons Grocery Stores
360 Dots
1 East of England Co-op
1 Eddie Bauer
42 Edwin Watts Golf
76 EE
50 Express (through 2017)
1 Family Christian Stores
370 Family Dollar
4 Family Fare
65 Fastenal
2 Finger Furniture
2 Finish Line
1 Food Fast Convenience Store
1 Food Lion
42 Fresh & Green's
4 Fresh Market
2 Fresh Pride
128 GameStop
70 Gamestop (Spain)
2 Gediman's
20 Gilly Hicks
54 Golf Galaxy (by 2016)
2 Gourmet Heaven
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1 Graeter's
50 Guess (through 2015)
1 Gulf
1 Haggen Food & Pharmacy
1 Hallmark
2 Haverty's
22 Homemade Pizza Co.
6 Honk's $1.00
1 Hubbell & Hudson
1 Hubbell & Hudson
1 Hush Puppies
4 Jack in the Box
33 JCPenney
1 JC's 5 Star Outlet
2 JMR Chalk Garden
170 Jones Group (by mid-2014)
70 Juicy Couture
1 Kim's Video & Music
50 Kitchen Collection
150 Kmart
1 Knect Home Center
2 Kroger
4 Len Druskin
1 Lids Locker Room
1 Life Is Good
73 Liquidation World (Big Lots Canada)
39 Loehman's
2 Lolabella Boutique
8 Long John Silver's
4 Lowe's Foods
7 Macy's
5 Mattress Source
1 Max Club (Wal-Mart)
74 McDonald's (Japan)
4 McDonald's (Moscow)
4 Meat House
13 Mill Stores Furniture Outlet
2 My Favorite Toy Store
56 Naartjie Kids
7 NoniB
2 Nordstrom
1 Oak Express
400 Office Depot/Max (by 2016)
150 Office Depot (2014)
1 Old Navy
2 P2 by Pink Pump
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25 Papa John's
2 Pappoule's Greek Restaurant
12 Peet's Coffee & Tea
63 Pep Boys ("in the coming years")
20 Pick 'n Save (by 2017)
2 Piggly Wiggly
1 Pottery Barn
1 Pottery Barn Kids
2 Powell's Books
8 Price Busters
125 P.S. from Aeropostale
200 Radio Shack (through 2017)
2 Rainbow Foods
9 Rainbow's Supermarkets
1 Ralph's
150 Rent-A-Center
1 Risky Business
10 Rite Aid
1 Ross Dress For Less
2 Rustic Hutch
2 Safeway
2 Savers Thrift Store
155 Sbarro
339 Sears
35 Sears Auto Centers
8 Seattle's Best Coffee
1 Shaw's
3 Shoe Carnival
1 Shopko
4 Sprint Gas Stations
3 Stein Mart
1 Stop & Shop
1 Sofa Mart
20 SONY
55 Sprint
170 Staples
55 Staples (2015)
1 Sunoco
1 Talbots Clearance Outlet
12 Target
2 Thomasville Home Furnishings
1 Tom Thumb (Safeway)
1 TOP Food & Pharmacy
1 Toys 'R Us
1 Tractor Supply Company
1 Tuesday Morning
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1 Tumi
76 Walgreens
1 Wal-Mart
Wawa
Weis Markets
Wet Seal
WH Smith Books
Williams-Sonoma
Winn-Dixie
1
2
48
1
3
23
60
80
1
Wolverine World Wide (Stride Rite and Keds)
Wolverine World Wide (2015 -Strike Rite & Keds)
Yankee Candle
The list above was updated December 12, 2014.
Page 5of5
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Exhibit B
Draft 2015 Economic Development Work Program
Retention and Promotion Activities
Activity Benchmark Status
Annual Business Meetings Conduct 24 meetings with businesses
throuqhout the year
Market regional Property Advertise in newspaper, City website,
Assessed Clean Energy (PACE) newsletter and direct mailing
Program to businesses
Conduct business seminar Conduct 1 City sponsored business
seminar
Attend EDC-VC Economic Attend 6 meetings
Development Manager Meetings
Market EDC-VC Programs Advertise in newspaper, City website,
newsletter, direct mailing and site visits.
Have 14 businesses take advantage of
EDC-VC services
Proactively identify and research Meet with businesses to discuss
emerging trends emerging trends and monitor news
outlets
Restaurant week Conduct 1 restaurant week event
Shop Moorpark program Conduct 1 shop Moorpark event and
advertise the benefits of shopping local
in the newspaper, City website and
newsletter
Increase housing opportunities Work with developers to create
additional workforce housing to
executive housing units and identify
possible residential rezoning
possibilities
Change online sales tax Work with state and local policymaker
distribution to introduce a new sales tax distribution
method for online sales
HUBZone opportunities Discuss the HUBZone opportunities
with 6 businesses
Assist businesses with City Assist businesses navigate the City
permitting process permitting process and follow up with
businesses to receive feedback on the
experience
Streamline business registration Implement ways to streamline the
renewal process business reqistration renewal process
Assist Tom Lindstrom purchase Complete land sale from Successor
the property at 510 Los Angeles Agency to Tom Lindstrom and assist
Avenue and construct a with permitting the dealership
permanent RV dealership improvements
Participate in Moorpark Chamber Attend 10 GRC meetings, 6 breakfast
events mixers, and 6 eveninq mixers
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Recruitment Activities
Activity Benchmark Status
Property manager meetings Meet with all property managers once
per year, especially focusing on Mission
Bell Plaza and the Village at Moorpark
Update City economic Update and market brochure
development brochure
Increase economic development Update and add additional economic
presence on City Webpage development information to the City's
webpaqe
Advertise City in trade journals Place 1 advertisement
Assist Target incorporate Complete Target remodel to create an
additional business activities additional retail space
Hotel in Moorpark Assist a developer with the City permit
process and start construction of a hotel
Contact regional managers and Contact 6 business and introduce the
coordinate real estate availability City to them
to desired businesses
Retail, Office and Hotel Study Complete Study
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