HomeMy WebLinkAboutAGENDA REPORT 2015 0218 CCSA REG ITEM 10F ITEM 10.F.
CITY OF MOORPARK,CALIFORNIA
City Council Meeting
MOORPARK CITY COUNCIL of
AGENDA REPORT ACTION:�i e_oi�v 0 Q u!�
TO: Honorable City Council BY: 771 6., _oar
FROM: Stephanie Anderson, Senior Management Analyst/
DATE: February 9, 2015 (Meeting of February 18, 2015)
SUBJECT: Consider Recreation Programs Cost Recovery Summary
Fiscal Year 2013-2014
BACKGROUND
On January 18, 2012, the City Council approved the Recreation Programs and Services
Cost Recovery Policy (Policy.) The Policy defines costs, revenue sources, program
categories, and recovery levels. Costs currently reported include direct costs (costs
charged to the programs' line item budget and part-time staff costs) and indirect costs
(full-time staff costs and overhead costs such as facility use and general department
supplies.)
Each program offered by the Recreation Division is assigned a program category,
based on factors including type, purpose, and program structure. Program categories
are each placed into a recovery level. There are five recovery levels, ranging from level
1 (high subsidy) to level 5 (minimal subsidy). The Policy establishes both the minimum
cost recovery and target cost recovery requirements for each program category. Both
the minimum and target amounts are noted in the cost recovery summaries in this
report.
Programs are expected to reach their minimum recovery goal within a period not to
exceed one year. Programs that are unable to meet the minimum cost recovery will be
reviewed for consideration of appropriate action, including restructuring or eliminating
the program. The City Manager is also authorized to exclude individual programs from
the requirements of the Policy.
The Policy requires an annual reporting to the Parks and Recreation Commission and
Moorpark City Council on Recreation Programs, and whether those programs met their
cost recovery goals. Attached for reference is the Cost Recovery Policy, which
establishes minimum and target cost recovery percentages for recreation programs.
DISCUSSION
This report serves as a financial summary of Recreation Division programs for the fiscal
year 2013-2014. The seasons included are Summer 2013, Fall 2013, Winter 2014, and
Spring 2014. Included in this report are financial summaries for each program, including
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comparison figures from the prior two fiscal years; a summary listing of programs based
on their status of meeting cost recovery goals; and staff recommended action plans for
those programs not meeting their minimum recovery goals
The report was presented to the Parks and Recreation Commission on February 4,
2015 to provide feedback on the report. The Commission discussed staff costs,
program promotions, events to modify or eliminate, and increasing recreation class
offerings. The Commission did not provide recommendations.
Cost Recovery Goal Summaries
Programs meeting Programs meeting minimum Programs not meeting
target cost recovery cost recovery goal minimum cost recovery goal
goal
3rd of July Fireworks Trick or Treat Village Moorpark Has Talent
Extravaganza Breakfast with Santa Teen Band Events
5K Fun Run and Fitness Teen Dances
Challenge Recreation Classes
Easter Egg Hunt Adult Softball League
Moorpark Arts Festival Adult Soccer League
Teen General Events Adult Basketball League
Camp Moorpark
Youth Basketball League
Financial and Cost Recovery Summaries for Recreation Programs
3rd of July Fireworks Extravaganza
Wednesday, 7/3/13 from 4:00 to 9:30 p.m. at AVCP. Admission $5.00.
Fireworks Extravaganza Financial Summary FY 12/13 FY 11/12
Participation 11,300 12,100 13,100
Revenue $60,430 $53,494 $45,981
Direct Costs $49,593 $40,317 $39,064
Indirect Costs
F/T Staff $14,623 $14,499 $11,791
Overhead Costs $1,663 $1,693 $935
Total Costs $65,879 $56,509 $51,790
Gross Profit 1 (Loss) $10,837 $13,177 $6,917
Net Profit/ (Loss) ($5,449) 1 ($3,015) ($5,809)
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Cost Recovery summary (Category: Community Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 25% 100%
Percent Division Indirect Costs Recovered 67% 0% 25%
Minimum Recovery Met: Yes
Target Recovery Met: Yes
Trick or Treat Village
Thursday, 10/31/13 from 5:30-9:00 p.m. at AVRC. Admission $2.00, tickets 2/$1.00.
Trick or Treat Village Financial Summary FY 12/13 FY 11/12
Participation 350 575 600
Revenue $1,656 $1,725 $2,100
Direct Costs $2,654 $2,124 $2.060
Indirect Costs
FIT Staff $6,794 $5,965 $5,325
Overhead Costs $488 $611 $424
Total Costs $9,936 $8,700 $7,809
Gross Profit / (Loss) _ ($998) ($399) $40
Net Profit/ (Loss) ($8,280) ($6,975) ($5,709)
Cost Recovery summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 62% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Breakfast with Santa
Saturday, 12/21/13 from 8:00 a.m. to 12:00 noon at AVRC. Registration fee $10.00.
Breakfast with Santa Financial Summary FY 12/13 FY 11/12
Enrollments 199 116 83
Revenue $1,960 $1,268 $854
Direct Costs $1400 $1,592 $1,144
Indirect Costs :;iit'
F/T Staff $3,032 $3,056 1 $2884
Overhead Costs $170 $257 $217
Total Costs $4,602 $4,906 $4,245
Gross Profit / (Loss) $560 ($324) ($290)
Net Profit/ (Loss) ($2,642) ($3,637) ($3,291)
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Cost Recovery summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 17% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Easter Egg Hunt
Saturday, 4/19/14 from 10:00 a.m. to 1:00 p.m. at AVCP. Admission $5.00/$10.00.
Easter Egg Hunt Financial Summary FY 12/13 FY 11/12
Attendance 1,350 1,260 1,200
Revenue $3,720 $3,355 $3,310
Direct Costs $3,013 $2,103 $2,645
Indirect Costs
F/T Staff $3,328 $3173 $4,031
Overhead Costs $267 $390 $378
Total Costs $6,608 $5,666 $7,055
Gross Profit / (Loss) $707 $1,252 $665
Net Profit I (Loss) 1 ($2,888) ($2,311) ($3,774)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 50% 100%
Percent Division Indirect Costs Recovered 20% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Moorpark Has Talent
Friday, 3/21/14 at 7:00 p.m. at HSAC. Performer entry fee $10.00; show admission
$10.00/$12.00.
Moorpark Has Talent FY 12/13 FY 11/12
Attendance 274 212 284
Revenue $3,954 $4,881 $4,426
Direct Costs $1,471 $1,710 $2,026
Indirect Costs
F/T Staff $4,331 $3,479 $4,397
Overhead Costs $208 $454 $421
Total Costs $6,010 $5,643 $6,844
Gross Profit / (Loss) $2,483 $3,171 $2,400
Net Profit I (Loss) ($2,056) ($762) ($2,418)
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Cost Recovery summary (Category: Other Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 55% 100% 100%
Minimum Recovery Met: No
Target Recovery Met: No
Moorpark Arts Festival
Saturday, 4/5/14 from 10:00 a.m. to 4:00 p.m. on High Street. Free admission.
Moorpark Arts Festival FY 12/13 FY 11/12
Attendance 2,000 3,500 3,000
Revenue $2,900 $1,700 $2,310
Direct Costs $3,749 $2,645 $3,124
Indirect Costs
F/T Staff $5,910 $8,377 $9,562
Overhead Costs $610 $826 $704
Total Costs $10,269 $11,848 $13,390
Gross Profit I (Loss) ($849) ($945) ($814)
Net Profit I (Loss) ($7,369) ($10,148) ($11,080)
Cost Recovery summary (Category: Community Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 77% 25% 100%
Percent Division Indirect Costs Recovered 0% 0% 25%
Minimum Recovery Met: Yes
Target Recovery Met: No
5K Fun Run and Fitness Challenge
Saturday, 12/14/13 at AVCP. 5K at 9:00 a.m., fitness challenge at 10:00 a.m., 1 mile
walk at 10:30 a.m. Entry fees $15.00-$45.00; booth spaces $50.00.
Fitness Challenge Financial Summary
Attendees 350
Run Enrollments 159
Revenue $6,440_
Direct Costs $8,323
Indirect Costs
F/T Staff $9,306
Overhead Costs $515
Total Costs $18,144
Gross Profit/ (Loss) ($1,883)
Net Profit! (Loss) ($11,704L
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Cost Recovery summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 77% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
General Teen Events
Cupcake Challenge: Saturday, 6/22/13 from 6:30-9:30 p.m. at AVRC. Entry fee $10
per team (up to 4 people.)
Game Night: Saturday, 7/19/13 from 7:00-10:00 p.m. at AVRC. Admission $5.00.
Game Night: Friday, 11/15/13 from 7:00-10:00 p.m. at AVRC. Admission $5.00.
Cupcake Challenge: Saturday, 9/21/13 from 6:30-9:30 p.m. at AVRC. Entry fee $10
per team (up to 4 people.)
Gingerbread House Challenge: Friday, 12/13/13 from 6:00-9:00 p.m. at AVRC. Entry
fee $10 per team (up to 4 people.)
Game Night: Saturday, 1/18/14 from 5:00-8:00 p.m. at AVRC. Admission $5.00.
Quidditch Tournament: Saturday, 2/1/14 at 1:00 p.m. at AVCP (canceled due to lack
of interest.)
Valentines Cupcake Challenge: Saturday, 2/8/14 from 6:30-9:30 p.m. at AVRC. Entry
fee $10 per team (up to 4 people.)
Cupcake Challenge: Saturday, 5/10/14 from 6:30-9:30 p.m. at AVRC; entry fee $10
per team (up to 4 people.)
General Teen Summer Fall Winter Spring Total FY
Event Financial 2013 2013 2014 2014 13-14 FY 12/13 FY 11/12
Summaries
Participation (Total) 39 54 50 16 159 197 193
Revenue $130 $152 $129 $40 $451 $694 $884
Direct Costs $237 $254 $286 $63 $840 $2,168 $1,927
Indirect Costs
FIT Staff $4,370 $4,262 $6,392 $2,131 $17,155 _ $8,850 $7,365
Overhead Costs $562 $563 $746 $268 $2,139 $2,202 $1,250
Total Costs $5,169 $5,079 $7,424 $2,462 $20,134 $13,220 $10,542
Gross Profit / (Loss) ($107) ($102) ($157) ($23) ($389) ($1,474) ($1,043)
Net Profit I (Loss) ($5,039) ($4,927) ($7,295) ($2,422) ($19,683) ($12,525) ($9,658)
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Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 54% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: Yes
Target Recovery Met: No
Teen Band Events
ArroyoPalooza: Saturday, 8/10/13 from 1:00-5:00 p.m. at AVRC; Admission free.
Band Jam: Friday, 3/30/14 from 7:00-10:00 p.m. at AVRC; $5.00 admission.
Band Events Financial Summer Spring Total FY FY 12/13 FY 11/12
Summary 2013 2014 13-14
Participation 100 10 110 338 216
Revenue $142 $31 $173 $958 $811
Direct Costs $455 $36 $491 $1,181 $392
Indirect Costs
FIT Staff $2,185 $2,131 $4,316 $5,729 $6,444
Overhead Costs $286 $280 $566 $1,378 $1,109
Total Costs $2,926 $2,447 $5,373 $8,288 $7,945
Gross Profit / (Loss) ($313) ($5) ($318) ($223) $419
Net Profit/ (Loss) ($2,784) ($2,416) ($5,200) ($7,330) ($7,134)
Cost Recovery summary (Category: Special Event):
Recovered Minimum Target
Percent Direct Costs Recovered: 35% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: No
Target Recovery Met: No
Teen Dances
Glow Party: Saturday, 10/19/13 from 7:00-10:00 p.m. at AVRC; admission $5.00.
St. Patrick's Day Dance: Friday, 5/14/14 from 7:00-10:00 p.m. at AVRC; admission
$10.00.
Teen Dances Financial Fall Spring Total FY FY 12/13 FY 11/12
Summary 2013 2014 13-14
Participation (Total) 43 17 60 None held 52
Revenue $279 $188 $467 $190
Direct Costs $724 $665 $1,389 $1,753
Indirect Costs $3,783
F/T Staff $2,131 $2,131 $4,262 $3,222
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Overhead Costs $318 $304 $622 $561
1 otal Costs $3,173 $3,099 $6,272 $5,536
Gross Profit / (Loss) ($445) ($477) ($922) ($1563)
Net Profit/ (Loss) ($2,894) ($2,912) ($5,806) ($5,346)
Cost Recovery summary (Category: Special Event)
Recovered Minimum Target
Percent Direct Costs Recovered: 34% 50% 100%
Percent Division Indirect Costs Recovered 0% 0% 50%
Minimum Recovery Met: No
Target Recovery Met: No
Recreation Classes
Summer 2013: June through August
FaII 2013: September through November
Winter 2014: December through January
Spring 2014: March through April
Recreation Classes Summer Fall Winter Spring Total FY FY 12/13 FY 11/12
Financial Summary 2013 2013 2014 2014 13-14
Classes Offered 119 100 106 142 467 485 452
Classes Run 79 70 53 63 265 300 271
Classes Canceled 40 30 53 79 202 185 181
Cancelation Rate 33.6% 30% 50% 56% 43.25% 38% 40%
Enrollments 518 494 464 5521 2028 2479 2,566
Revenue $40,114 $57,332 $55,214 $58,074 $210,734 $236,485 $239,242
Direct Costs $30,292 $40,662 $39,789 $41,140 $151,883 $165.082 $162,079
Indirect Costs
F/T Staff $20,503 $20,287 $20,287 $20,287 $81,364 $64,924 $69,945
Overhead Costs $4,711 $5,410 $4,102 $4,662 $18,885 $19,892 $21,073
Total Costs $55,506 $66,359 $64,178 $66,089 $252,132 $249,898 $253,098
Gross Profit / (Loss) $9,822 $16,670 $15,425 $16,934 $58,851 $71,403 $77,163
Net Profit/ (Loss) ($15,392) ($9,027) ($8,964) ($8,015) ($41,398) ($13,413) ($13,854)
Cost Recovery summary (Category: Recreation Classes):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 59% 75% 100%
Minimum Recovery Met: No
Target Recovery Met: No
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Camp Moorpark
Summer Camp: Monday through Friday, 6/13/13 through 8/20/13 from 7:00 a.m. to
6:00 p.m. at AVRC. Daily registration fees $23.00-$46.00; annual registration fees
$25.00-$35.00; theme park pass $95.00.
Adventure Camp: Ages 10 to 14
Camp Moorpark: Ages 4 years 7 months to 10
Fall Camp: Thursday 9/5/13, Friday 11/1/13, and Monday through Wednesday
11/25/13 to 11/27/13 from 8:00 a.m. to 6:00 p.m. at AVRC. Daily registration $28.00-
$36.00; annual registration fees $25.00-$35.00 (if did not attend summer 2013.)
Winter Camp: Monday through Thursday 12/23/2013 to 12/27/2013 and 12/30/2013 to
1/3/2014 from 8:00 a.m. to 6:00 p.m. at AVRC. Daily registration fees $28.00-
$36.00; annual registration fee $25.00-35.00 (if did not attend summer 2013.)
Spring Camp: Monday, 3/10/14, Monday through Friday 3/24/2014 to 3/28/2014,
Friday 4/18/2014, and Monday 4/21/2014 from 8:00 a.m. to 6:00 p.m. at AVRC.
Daily registration fees $28.00 - $36.00; annual registration fee $35.00 (if did not
attend summer 2013.)
Camp Moorpark Summer Fall Winter Spring Total FY FY 12/13 FY 11/12
Financial Summary 2013 2013 13/14 2014 13-14
Participants (unduplicated) 301 53 32 47 433 429 358
Total Enrollments 5,283 130 185 188 5,786 7,159 6,932
Average Daily Attendance 114.8 26 23.1 31.3 48.8 59.5 60.4
Revenue $170,923 $3,491 $5,727 $5198 $185,339 $221,715 $216,260
Direct Costs $113,552 $1,446 $2,708 $2601 $120,307 $147,018 $140,462
Indirect Costs
F/T Staff $75,025 $2,668 $4,463 $4,229 $86,385 $62,840 $53,604
Overhead Costs $17,516 $768 $1,178 $940 $20,402 $20,458 $1.3,859
Total Costs $206,093 $4,885 $8,349 $7,770 $227,097 $230,316 $207,925
Gross Profit / (Loss) $57,371 $2,045 $3,019 $2,597 $65,032 $74,697 $75.798
Net Profit/ (Loss) ($35,170) (1,391) ($2,622) ($2,572) ($41,755) ($8,601) $8,335
Cost Recovery summary (Category: Day Camps):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 61% 50% 75%
Minimum Recovery Met: Yes
Target Recovery Met: No
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Adult Softball Leagues
Summer 2013: Thursdays and Fridays, games at AVCP and PHP. Registration fee
$425.00.
Fall 2013: Thursdays and Fridays, games at AVCP and PHP. Registration fee $425.00.
Spring 2014: Thursdays and Fridays, games at AVCP and PHP. Registration fee
$425.00.
Summer Fall Spring Total FY FY 12/13 FY 11/12
Adult Softball 2013 2013 2014 13-14
Teams 29 19 19 67 81 83
Players 489 302 321 1112 1125 1,117
Revenue $12,533 $7,520 $7,860 $27,913 $33,236 $34,056
Direct Costs $5,782 $4,477 $4,669 $14,928 $15,209 $14,249
Indirect Costs
F/T Staff $3,974 $3,917 $3,917 $11,808 $12,339 $6,528
Overhead Costs $3,466 $3,323 $2,730 $9,519 $11,850 $8,730
Total Costs $13,222 $11,718 $11,316 $36,256 $39,398 $29,508
Gross Profit / (Loss) $6,751 $3,043 $3,191 $12,985 $18,027 $19,807
Net Profit I (Loss) ($689) ($4,197) ($3,456) ($8,342) ($6,162) $4,549
Cost Recovery summary (Category: Adult Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 61% 75% 100%
Minimum Recovery Met: No
Target Recovery Met: No
Adult Basketball Leagues
Summer 2013: Mondays and Thursdays, games at AVRC. Registration fee $375.00.
Fall 2013: Mondays and Thursdays, games at AVRC. Registration fee $375.00.
Winter 2014: Mondays and Thursdays, games at AVRC. Registration fee $325.00.
Spring 2014: Mondays and Thursdays, games at AVRC. Registration fee $325.00.
Summer Fall Winter Spring Total FY FY 12/13 FY 11/12
Adult Basketball 2013 2013 2014 2014 13-14
Teams 14 12 12 12 50 56 58
Players 140 119 101 114 474 431 517
Revenue $5,490 $4,285 $3,635 $3,900 $17,310 $19,650 $18,790
Direct Costs $2,636 $2,218 $1,684 $1,571 $8,109 $10,478 $10,993
Indirect Costs
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F/T Staff $2,676 $2,641 $2,641 $2,642 $10,600 $9,856 $5,516
Overhead Costs $1,704 $1,379 $1,252 $1,264 $5,599 $6,675 $6,018
Total os $7,017 $6,238 $5,577 $5,477 $24,309
$27,010 $22,525
Gross Profit / (Loss) $2,854 $2,067 $1,951 $2,329 $9,201 $9,172 $7,797
Net Profit I (Loss)_ ($1,526) 1 ($1,953) ($1,942) ($1,577) ($6,998) 1 ($7,359) ($3,7371
Cost Recovery summary (Category: Adult Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 57% 75% 100%
Minimum Recovery Met: No
Target Recovery Met: No
Adult Soccer Leagues
Summer 2013:Tuesdays and Wednesdays, games at PHP. Registration fee $340.00.
Fall 2013: Tuesdays and Wednesdays, games at AVCP. Registration fee $340.00.
Winter 2014 (Futsal): Wednesdays, games at AVRC. Registration fee $325.00.
Spring 2014: Tuesdays and Wednesdays, games at AVRC. Registration fee $350.00.
Summer Fall Winter Spring Total FY
Adult Soccer 2013 2013 2014 2014 13-14 FY 12/13 FY 11/12
Teams 18 16 4 16 54 51 46
Players 282 215 43 215 755 718 593
Revenue $6,200 $5,440 $1,300 $5,600 $18,540 $19,505 $15,070
Direct Costs $2,726 $2,676 $563 $2,392 $8,357 $10,077 ' $6,434
Indirect Costs
F/T Staff $3,051 $3,019 $1,353 $3,019 $10,442 $10,625 $7,017
Overhead Costs $1,860 $1,368 474 $1,779 $5,481 $6,667 $4,167
Total Costs $7,638 $7,063 $2,390 $7,190 $24,281 $28,069 $17,617
Gross Profit/ (Loss) $3,474 $2,764 $737 $3,208 $10,183 $9,428 $8,636
Net Profit/ (Loss) ($1,437) ($1,623) ($1,090) ($1,590) ($5,740) ($7,864) ($2,548)
Cost Recovery summary (Category: Adult Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 64% 75% 100%
Minimum Recovery Met: No
Target Recovery Met: No
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Youth Basketball League
Summer 2013: Saturdays games with weekly practices 6/29/13 to 8/24/13, games at
AVRC. Registration fee $69.00/ $79.00.
Fall 2013: Saturdays games with weekly practices 9/2813 to 11/16/13, games at AVRC.
Registration fee $69.00/ $79.00.
Winter 2014: Saturdays games with weekly practices 1/11/14 to 3/1/14, games at
AVRC. Registration fee $69.00/ $79.00.
Spring 2014: Saturdays games with weekly practices 3/29/14 to 5/31/14, games at
AVRC. Registration fee $69.00/ $79.00.
Summer Fall Winter Spring Total FY FY 12/13 FY 11/12
Youth Basketball 2013 2013 2014 2014 13-14
Enrollments 115 82 173 174 544 557 708
Revenue $8,516 $6,278 $12,628 $13,066 $40,488 $39,950 $48,887
Direct Costs $3,972 $3,678 $5,571 $5,690 $18,911 $18,603 $25,501
Indirect Costs
F/T Staff $4,981 $4,905 $4,904 $4,905 $19,695 $15,212 $12,995
Overhead Costs $3.662 $2,463 $4,100 $3,569 $13,794 $15,247 $15,175
Total Costs $12,614 $11,046 $14,575 $14,164 $52,399 $49,062 $53,669
Gross Profit / (Loss) $4,544 $2,600 $7,057 $7,376 $21,577 $21,347 $23,386
Net Profit/ (Loss) ($4,099) ($4,768) ($1,947) ($1,098) ($11,912) ($9,112) ($4,784)
Cost Recovery summary (Category: Youth Sports Programs):
Recovered Minimum Target
Percent Direct Costs Recovered: 100% 100% 100%
Percent Division Indirect Costs Recovered 64% 50% 75%
Minimum Recovery Met: Yes
Target Recovery Met: No
Staff Recommended Actions for Programs Not Meeting Minimum Cost
Recovery Goals
Moorpark Has Talent
The event is held at the High Street Arts Center, and helps promote that venue. It
continues to receive positive response from event participants and attendees. This
event is currently categorized as "Other Event" because it requires participants to
register and audition in advance, the venue limits the number of public that can attend
the final show, and financial prizes are distributed to winners. This program has not
been able to meet its minimum cost recovery for the past three years, and has been
excluded from the cost recovery requirements by the City Manager, as allowed by the
Policy. Staff will explore an expanded role by the Moorpark Foundation for the Arts,
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including assuming some of staff's current responsibilities for the event and obtaining
more sponsorships and other means to increase revenue.
Teen Band Events and Dances
Providing recreation programming to the City's teen population is a priority for the City.
These events are categorized as "Special Event" and are required to recoup at least
50% of direct costs. Over the course of this fiscal year, these events recouped only 35%
(band events) and 34% (dances.) For the prior two fiscal years, teen band events have
met the minimum cost recovery requirement. Teen dances were not held in FY
2012/2013. In 2011/2012, teen dances did not meet the minimum cost recovery
requirement.
Staff recommends eliminating teen dances, as there is a continued lack of interest in
them. Staff recommends continuing band events, focusing on the low cost Band Jams
rather than higher cost outdoor concerts such as ArroyoPalooza. Staff will continue to
research new events to offer to the teen population. Other program areas, including
classes, youth sports, and Camp Moorpark, also offer recreational opportunities for the
teen population.
Recreation Classes
This is the first year the program has not met its minimum cost recovery requirement.
The program did not meet its minimum recovery requirement due to a decline in
enrollment, which resulted in less revenue. Staff recommends increasing program
promotion, eliminating poorly performing classes, and researching and implementing
new classes in order to increase enrollment and revenue.
Adult Softball League
This is the first year this program has not met its minimum cost recovery requirement.
As with classes, the issue is declining enrollment. In order to meet the minimum cost
recovery requirement, the number of teams participating must be increased. This year,
a total of 67 teams participated. If 73 had enrolled (a difference of only 6 teams), the
program would have met its minimum recovery goal. Staff recommends increasing
promotion for the league, as well as researching and implementing new divisions or
activities, such as a softball tournament, that will increase interest in the league.
Adult Basketball League
The adult basketball league has not been able to meet its minimum cost recovery
requirement for the past three years. Although staff have already implemented some
cost saving measures, these have not been sufficient to overcome the loss in revenue
due to declining team enrollment. The league will need at least 14 teams per season
(56 teams per year) participating in order to meet the minimum recovery goal; this year
only 50 teams enrolled. Staff recommends. instituting additional cost saving measures,
including reducing part-time staff assigned to the program (scheduling one scorekeeper
instead of two), restricting prizes for league winners, and buying supplies in bulk. As
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with softball, staff recommends researching and implementing new divisions or
activities, such as a tournament or 3-on-3 division, to increase interest in the league.
Adult Soccer League
This league has not been able to meet its minimum cost recovery requirement for two of
the past three fiscal years. As with the other adult sports leagues, declining team
enrollment and the subsequent reduction in revenue are the primary factors. This year
the league had 54 teams participating; a total of 60 teams (52 7-on-7 and 8 futsal) are
needed in order for the program to meet its minimum recovery goal. Staff
recommendations are the same as for the other adult sports leagues; increasing
promotion for the league, as well as researching and implementing new divisions or
activities that will increase interest in the league.
STAFF RECOMMENDATION
Receive and file report.
Attachment 1 — Recreation Programs and Services Cost Recovery Policy
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