The URL can be used to link to this page

Home My WebLink AboutAGENDA REPORT 1990 0207 CC REG ITEM 11D MOORPARK ITEM /1• 06 PAUL W. LAWRASON,Jr. , - STEVEN KUENY Mayor City Manager SCOTT MONTGOMERYCHERYL J.KANE City Attorney Mayor Pro Tern ELOISE BROWN tgri PATRICK RICHARDS,A.I.C.P. Director of Councilmember -*/ Community Development CLINT HARPER,Ph.D. R.DENNIS DELZEIT Councilmember City Engineer BERNARDO M. PEREZ JOHN V.GILLESPIE Councilmember Chief of Police LILLIAN KELLERMAN RICHARD T.HARE City Cleric City Treasurer MEMORNDUM TO: The Honorable City Council FROM Donald P. Reynolds, Jr. , Management Analyst DATE: January 31, 1990 SUBJECT: City Participation in the 1990 Census The following report recommend ., a strategy for the City of Moorpark to become involved ; tie promotion of the 1990 Census taking place between MIrch 23 , and June 30, 1990. After reviewing the potential ipa .:t of inaccurate data from the census effort and analyz 19 what other agencies are doing to insure that population counts in their jurisdiction are as accurate as possible, stiff is recommending a public outreach program. The prim- 7y target of the outreach activities will be the entra areas of Moorpark including the apartment exes. Ovel ill , st:aff anticipates that an investment af $2 ,500 , o Tease public awareness and participation in the 950 :ensus will result in a potentially s • • ' • retu • (, th,2 community over the next ten years. Background The last census conducted in tt. City Moorpark took place in 1980 with limited assistance frcm local public officials. Even with substantial local TJr-t , (such as in the City of Oxnard) , it is estimated ti • 3 . 4% of the population was not counted. Since July of 1989, City stat has been working with the Census Bureau in verifying li-Acal boundary maps and housing unit estimates. Thu f staff has identified some discrepancies in the maps, and the city has assertively addressed these concerns .!it the Bureau. Pre-census housing unit estimates have tr- cetermined by staff to be 799 Moorpark Avenue Moorpark :;alifornia 93(.. (805) 529-6864 accurate. The second aspect of local s: )port for the census effort involves the development of 1 punlic outreach program. Staff has been following the rade' programs of the City of Oxnard and the City of San 1ernando in order to better :lderstand and pain fez LL aprz,:pac', for Moorpark. Discussion An accurate enumeration of ty population will have a direct impact on funding from ertain State subventions and grants. Statistics from the Ceasus, (such as identification of low and moderate income nei ;hborhoods, senior citizens, and ethnic groups) , can also -Lelo the City in developing future service policies. Several State and Federal reve: Jes received by the City are appropriated based on popul : ion and per-capita income statistics including; the Ga. Tax, Local Transportation Fund, and Motor Vehicle In-lie . Tax. Staff estimates that a population count which is 5% ow, equates to approximately $75,000 per year loss of rev, nue of the above mentioned revenues. The 1990 count c- i 't be adjusted except for documented growth, until the r census is conducted. Moorpark can work towards a suring accurate population counts by implementing an asse-tive public outreach effort which encourages all resident . to respond to the Census questionnaire. The City of s. a Fernando and the City of Oxnard are very concerned a-.)oi. the accuracy of the Census effort. Both cities have apprized budgets for census staff and public awareness. Staff h. reviewed these programs as well as the Census Bureau co: :qt a "Complete clautm -- committee, (Attachment A) , ar td ; leveloped— a proposed fireparnr.froo-.41a6Tpark. Public Outreach The Complete Count Committee , ; a qr- up of citizens which represent the diverse segment. o: the community. Some of them, of course, would be peo le relied upon for guidance and advice. Representatives 7:ay include labor leaders, church representatives, scho representatives, elected officials and social service organizations. This group becomes educated in the importance of the census, assists City staff in the final dev, .cixnen!: of public outreach strategies, and acts as the nei ;hbornood contact responding to questions and concerns th .: ,1,1)] ic may have. The Honorable City Council January 29, 1990 Page 3 Staff has created a tentative strategy for this program, estimating an approximate min mum cost of $1, 471 for all materials and non-City servi( s. The schedule - involves direct and indirect contacts h the :.-ommunity. Attachment B summarizes the proposed strat gy for the outreach program, and details the estimated cost of conducting this effort. The City would advertise parti7ipation as well as offering assistance to those who need . elp interpreting the Census questionnaire. During the fist few weeks of April, the City may offer office space for Census employees, and support from County staff who in Help in clarifying issues for the public and translate i formation as needed. The Complete Count Committee wcald review this proposal and make changes as needed in orde to assure that the City is successful. The Committee 4ould he presented with a comprehensive package of inf rmation to assist them in developing a final strategy for oul,lic outreach at the first meeting in February. In summary, a small investmen• of time and money can help the City to reach the public, soLi :77: t their support, and assure adequate funding from . ne sources of revenue which rely on these statistics. T City Manager has assigned Management Analyst Don Reyr— Lci: a:; the staff person responsible for this program. Recommendation (Roll Call Vote : That the City Council authori staff to pursue a public outreach program for the 1990 2nsus as follows: / 1) ; Designate one or two C Incil members, (or an / existing City Council c mmittee) , to work with staff and recruit and select Dexsom; from the following: A) Farm Worker Ik,cr Organizations B) Community Or inizat . ons C) Chamber of mmerce D) Catholic 1.1 Ser%.ices E) Churches F) Senior Citi H Cl_b G) Schools The Honorable City Council January 29, 1990 Page 4 H) Others as :etormined by the Council 's Committee 2) . Authorize staff to bein the implementation of the ) / schedule as presented in Attachment by designing and prepari materials fo the public outreach package; (9 That the City Council 1,roclaim the week of March 23, 1990 to March 31 1990 "Census Week", including March 23 as the City's init _ ation of public outreach, (proclamation placed c , the March 7 Council Agenda) ; F- 4) . Appropriate $2, 500 frc] the General Fund Reserve for this purpose, or as alternative, designate use \ I of $2 , 500 from Socil Sorvi,:es account (01-1117- \J 641) . Attachments: A. Census Bureau :ompliete Count Committee Informatior B. Staff Proposec, Strategy and Budget for 0 Census Public )utreach ..---1Cefild(Ad 11 . -odoti'i, Y WI ,Y, 7 01'4) jr..)_..) ( , / c Ct ) fl/ L' Chapter H. Conm!ete Count ?rorrani A'i"I'AGitM I•:N• e� The Census Bureau is initiating a number of promotion, ! Organizing a Complete Count Committee and operational projects,at the national and local level! , to obtain a complete and accurate count.(See chapte 1' The Complete Count Committee should be a section B for some of those prole its.)However,local sn i working committee, not merely a symbolic one. American Indian tribal governments are in a uni,;u Local political situations should not be reflected position to add essential reinforcement, at the Ir,c n the organization or activities of the Committee community level, of the importance of being coumec since the census is a program that affects and 'Governments have a positive image as service provider needs the participation of everyone in your corn- to the community at large; they have direct access to munity. residents through various communication channels; and • they employ a part of that community (in some cases a (a) Appointing a Chairperson and Committee significant part). A local, tribal, or village governmert Members employee who understands the value of a complete The chairperson and members of the corn- count becomes a natural,valuable census outreach worker. mittee should be well-respected and influ- This section suggests promotion activities and a struc ential men and women from all segments of ture to plan and implement those activities that will take the community;for example,business,labor, advantage of your unique position in the community government, homeless, religious and edu- Working together we can achieve a complete and acct cational organizations, neighborhood asso- rate 1990 census count. ciations, and ethnic and minority organiza- tions. All of the people appointed to the A. Complete Count Committee committee should be willing to invest time, resources, and energy in this project. 1. Role of the Complete Count Committee (b) Naming Your Committee For any census to be successful,it must have the You may wish to call your committee some- basic support of the population. The Complete thing other than a Complete Count Commit- Count Committee is a reflection of the impor- tee. We are providing a few.suggestions. tante of the cooperative relationship and joint commitment by the Census Bureau and all corn- (1) 1990 TOP Committee — Total Outreach munities that are needed to make the 1990 cert- Partnership sus a success. (2) 1990 ACTION Committee — Awareness The basic role of each Complete Count Commit and Cooperation Through Involvement tee is to plan and implement local publicity nn,' of Our Neighborhoods Outreach activities which will: (3) 1990 CALL Committee — Census Aware- • Make everyone in the community aware of th,• ness at the Local Level 1990 census. (4) 1990 TAP Committee — Total Aware- • Motivate everyone to participate in the cense::, ness Partnership by appealing to self-interest and explaining (5) The 1990 Census Committee of add the purpose and importance of the censu.. t the community, your area's name The activities of each Complete Count Comrnii (c) Period of Service tee will enhance the Census Bureau's outre and publicity efforts by spreading the cense . The committee chairperson and other mem_ message directly to the local community. C' bers should be appointed by tlAe highest- course, in your community other structures to elected official to serve from April 198q planning and implementing local promotion act hro Lrnr 1g�rL You may wish to plan w and strategize even earlier than April 1989. ities might be more effective.If so,we encourc ;.• This period should allow sufficient time in you to use such structures. advance of Census Day to plan and carryout 1990 CENSUS GOVERNMENTS PROMOTION IIAND 3C' COMPLETE COUNT PROGRAM 5 _ . ' • promotional activities geared toward cr' our- evaluation of the Complete Count Con- aging cooperation at the beginning c• the tee ProgmmJheRCCs have ,asppnsii enumeration period. Since the census net for implementing the collection and prc taken in one day, the activities of the on`' tion activities at the local level. mittee should continue for most of tho- lection process, with the peak rnp; ct . to 3. Suggested Meeting Schedule and Agendas committee targeted :owards (a) Committee Formation Meetina,February (d) Appointing a Government Liaison Wt 'he Committee • Highest-elected official confers with and other leaders regarding Corn; The highest-elected official may wish tc Count Committee objectives, funct a staff member of the government to t ^rve and types of activities to be vndenz as a liaison oetwpen the Regional Cc i,; Center and the committee and perform ac ^in. • Discusses the total membership cf istrative functions such as meeting |og� ��. Committee. typing, filing, mailing, and forth.xu • Considers names of prospective rr bers making sure the committee merr (e) Forming Subcommittees ship represents a broad cross sectic The chairperson may wish to divide the the community. members of the committee into subcon • Highest-elected official names comm teeabasadonthwacbvihesthottheoon`-nit' chairperson, tee plans to undertake. As an examp. .' a subcommittee might be es\ab|isheo»oC ,er• • Highest-elected official or represent; • see the printing and distribution of po;ters sends a letter of appointment to ' and flyers to be used throughout the C 3m- committee member. nnunity. Asecond subcommittee might be responsible for the preparationw Suggests topics forinitial meeting. of pro bono pub|ic service announcements featuring cal • Sets date and place for the initial rne celebrities and mf-fidalsfor use onradio and (April 1, 1989). television.A third subcommittee might ant to use direct mail, the news media, yn' c,a/ • Chairperson notifies all members by events, and special speakers to held 'o ter, stating the time and date of orgar mote the census. tion and planning meeting. (0 Announcing the Formation of the Corn nit- (b) Organization and Plan of Action Meetin ] tee April 1989 � .VYea�ong(ysuggest that you puWic�o �'Ju, w Issue press release onthe formadn/ . ' efforto� rt to We have ,,n' • the committee. vided a sample press release that car, be ! wsed in announcing the formation of the • Arrange photo opportunity for the C Complete Count Committee to the pumic-. p|n'e Count Committee. Spaces have been left blank in which •he • Announce welcome by higheot'e|er community's name,the highest-elected official or representative. da('s name, and the names of the corn-`it' te* nnembeocanbeinserted.Thisic ».r `!v • Have a briefing on committee objecti a suggested format, functions, and types of activities to undertaken by the chairperson. (g) Reporting • Select and name committee secretar We would appreciate receivingducume. �n' maintain records, notes of proceedir and other documentation tion ofthe activities ofyour Complete Cc Int ' Committee for use in evaluating the succ ss • Answer questions and ask for sugc cf the program. News clippings, text:. of tions about committee tasks, duties, / speeches, copies of promotional mate, ^|u cmdu,cs, and so forth, from comma developed, and activity uaYonda�c r.r ]/ members. � euannp|enofitanns that can be used in /w documentation. A copy of any final »o[ `rt • Request preliminary,mn'thm'spotcorn; might also be forwarded by the local [ /' ments from members on kinds of assi eomnmert to the Regional Census Center(P ] ' mcnts they wilt undertake within ov (See appendix B) as it contribution o r Ouido|in�s 6 COMPLETE COUNT PPOGRA:^ 1P?C Ci.N3UC GCV r,!;`.''..NT'.2) PROMOTION >lArlDJc . • • Develop a plan of action, including time (g) April 1990 Status Report • table and task assignments (for Preen • Reports on remaining postcensus plans. sus, Census Week, and post-Census Da activities , ' sed on recommended corn a Sets time and agenda for May meeting. • mittee activities and new ideas that tia . ' members present. (h) May 1990 Status Report • Schedule date for regular meetings. • Reports on postcensus efforts and results. • Suggest additional names of prospective o Discusses preliminary draft of commit- members. tee's evaluation and recommendations • Other business, on the Complete Count Program. (c) Regularly Scheduled 1989 Meeting(s)—Statu, (i) June 1990 Final Meeting Report a Presents final committee report on the • Reports on assigned tasks accomplished Complete Count Program. • Reports on tasks remaining until Censu a Acknowledges members of the commit- Day, tee for their participation, support, and • Reports on precensus assignments(includinc assistance. plans for"Census Week"). 4. Recommended Complete Count Committee Activ- e Sets time and agenda for next mee•ing itios • Provides written status reports on a quar terly basis. These are just a few examples of.the many supportive outreach and publicity activities which (d) January 1990 Status Report the committee could undertake to best comple- NOTE: Beginning January 1990, Complete ment the national promotion effort. Of course, Count Committees should meet at least monthly committees are encouraged to include their own ideas. To implement many of these activities • Reports on assigned tasks accomplished successfully, the committee will need a local • Reports on tasks rerna:n:ng until Cer source of funding or donated materials and ser- Week. vices.Obtaining these types of commitments for funds, materials, and services should be a first • Reports on precensus assignments(including priority of the committee and its members. plans for"Census Week"). • Reviews and finalizes postcensus"There s (a) Precensus Activities Now-03/22/90 • Still Time" activities. Media • Sets time and agenda for February meet- ing. • Arrange media conference announcing • formation of a Complete Count Commit- (e) February 1990 Status Report tee. • Reports on precensus efforts and result,: • Organize a preview of public service announce- ments distributed by the Ad Council and et Reviews Census Week plans. " Census Bureau for local radio, television, • Reports on postcensus plan. cable television, and newspaper manag- ers and encourage their use in prime time • Sets time and agenda for March 1990. by local outlets (January 1990). • Plans made for the highest-elected offi- • Develop, produce, and distribute public cial to issue a proclamation in support ()I service announcements using influential the census. and popular local personalities. • Have a ceremonial kick-off (March 21 or (f) March 1990 Status Report 22, 1990)to publicize the maitbut of ques- . • Reports on,census activities. tionnaires. • Reviews of pfrm!... :.ostcensus activa C; Call periodic press conferences for the ties. _-.-highest-elected official or other influential community leaders to talk about the impor- t) Sets time and agenda for April meet lance of the census. Identify other high 1990 CENSUS GOVERNMENTS PROMOTION HAND00( • COMPLETE COUNT PROGRAM 7 , visibility public forums and have the Sp( .- and so forth, displa nn governor. er(s) include a census rr..ssace. vehicles, except polis... • Arrange with tribal and/or local news; .j• • Arrange to have motivational flyer distr pers and publications to `eature 'r 11 uted with business and local governrm community leaders promoting ,• paychecks. tion in the census. • Arrange for appearances on talk shows, •o (b) Census Week 03/23/90-03/31, discuss subjects such as confidentlalit\ f the individual's responses to the sen s Media and benefits of the data to the come - • Schedule a press conference for highe nity. If you wish, ask for a local Con• elected official to announce the mailing Bureau representative to accompa'.r questionnaires and encourage their ret: • Issue periodic press r•^!eases on the;m: (03/23/90). (As part of the press con! tante of the census. ence, show the highest elected offic mailing the completed questionnaire.)Id( Community tify other media opportunities to enco • Include motivational flyer and articles n age the return of the questionnaire— the importance of the census to the co eluding talk shows. munity in mailings to constituents. • o Develop,produce,distribute,and enco • Distribute motivational flyer through age the use of public service announc lie assistance offices or paychecs a ments urging the return of the questic utility bills. naire. Use local personalities. • Write letters to school districts encourc• ing the use of the Census Education Preji. t • Have local television weather person: in classrooms.Arrange to reproduce ex• :r ties urge the return of the questions:: materias for those school district or seect d during newscasts. schools in areas where enumeration m•r. • be difficult. Community • Arrange to have census awareness mu' • Include materials encouraging the m rials translated into other languages return of the questionnaire in all corr needed. spondence to local government constit • Promote the census to and through tnt ents, where appropriate. government agencies and employees (f example,food distribution programs) • Have materials encouraging questionnai • Schedule and promote special joint acti return distributed at all government offic: ities, such as tribal health fairs, at whitthat have public contact-public assistanc messages concerning the census cin t motor vehicle, employment, and so fort presented. • Include materials encouraging return • • Write to local churches, other religion . the questionnaire in utility bills and loc • organizations,and ministerial alliancesencoc government and/or business paycheck aging the support and use of Religio, Organizations Project materials. • Encourage tenant association presides to organize a telephone campaign to c: • Meet with tenant organization president their tenants urging return of the quo Provide materials and solicit their comm tionnaire. ment to distribute materials to the; t,. ants. • Have tenant association presidents arranc • Identify homeless shelter providerstopto distribute material encouraging ictur mote complete count of the homely; of the questionnaire. • population. • Reproduce and make available Lancuac • Arrange with local businesses to use pos• Assistance Guides at government office age meters to stamp the census loco z providing services to limited yr non•Eriglis all outgoing mail, speaking persons. "• • Promote the census through local Burea • Encourage churches,other religious erg.- 'of rg.'of Indian Affairs offices and Indian 1+n 7 nizat:ons, and ministerial alliances to us Service faci!itics to employees. the Census Week Religious Organization: • Arrange to have census banners, poste Project materials. 8 COMPLETE COUNT PROGRAM '930 C ':SUS GOVERNMENTS Pi,O','OT1ON HANDEOC • (c) Theno's Still Time to Mail Your Question • Include appropriate materials in Council naire and other communications with conmi,� O4/O1/gO--O4/25^go ' ants. Media • Include flyer with utility bills and public ' Schedule press conference for highest ns:i��ance. local government, aod busi- • elected official ,o announce there is sti' nesspaychocks. time to send in the questionnaire 04/02/90 • Schedule and/or piggyback other media (e) Were You Counted 06/07/90-06/30/90 opportunities to say there is still time ,c ' Media mail questionnaires,including talk sho '.' highest- • DeveloP, produce, distribute, and urge � 5�had«|epra�� cony�,ancefor �heuueo/pubUcuun'iceonnounceme:�' *|�zouofficial toannounce the�na| push saying there iss� Ctirne; use bca| pnrs /r forarump{ezecuun, andpub|icize ,he alit/es' WeroYouCounted^formand telephone assistance number. Community • Schedule and/or piggyback other media • Include "There's Still Time" flyer anu/o opportunities. other materials in Council or other ccrn nnunioationswith constituents. Community • Distribute "There's Still l7ma'' 8yera' all • Follow up with tenant association pre�i' government offices that have public con dents t»ensure distribution of'"Were You tact-public assistance,motor vehicle,employ Counted"forms. ment, and so forth. • Include flyer and/or other "There's Still B. Government Employee Initiative Government materials in utility bills and pay checks. n`unitycan beasignificant force incensus promo- • FoUm«vwpvvbhxnnan� mrganizo�ionprcs. t'on' Thus, the goal of this initiative is to make Ocvernmon�*mP/oYues°cmnuwwoma dmntstoensure distribution ofthe.'7he,e` �''byouggosx' '`g a series of awareness activities that Dovern- Sd(| Tirne^f|yer_ rnents can implement for their employees. • Continue to make available Language Asis tance Guides at government offices pro1. Precensus Activities y8pvv~-03/22/90 viding services to limited or non'Eng[;/ speaking persons • . . (a) P!ace census posters encouraging employ(d) Nonresponse Fo||ovv'upO4/2�9O--06/OG'gr e»sxobec�wn�wdina|�Onvernrnen�u�i�e�_ Media (b) Place bumper stickers on government vehi- z|ms. except police, showing "Census Day e Schedule press conference for highest- elected official to alertcommunity tha` April 1." onvmne,a,orswU|bevisitinghwrnes'sh�'' novvenumera�mm can be identified, anc (c) Begin¢J#ober1S8g di�t�b��ing.aUemployee" encourage cooperation. memoranda on the importance of the cen_ • Schedule and/or piggyback other medi, ous' identify,opportunities tnalert, andancou' age cooperation. 2. Census W�m� 03/23/90-03/31/90 Community (a) Include message urging the return of the • Distribute flyers identifying enume,utor� qu�:��onnai'einenmp|oyeepay*hecks_ at all government offices with public con tac�pub|�assb�nce'mo,orve��|a,emp|o/ (b) Send aUmmmP|»Yewoan»emorandunnroite/_ nnent' and sofo�h ating the importance of the census- . to the • associationFollow upwith tenant com»munhyand urging quesdonnaira,eturn dents and/or committee to presi Include information about assistance cen' budonof/oU ,nc e �nsuredis'// term and assistance numbers, as appropri ow'upi|ye/s. ate, ' 1990 CENSUS GOVERNl/ENT3 p��(}T�� HA7Ml-(?: COMPLETE COUNT PROGRAM 9 3. There's Still Timo 04/01/90-04'. /90 (f) Arrange to reproduce those material• school districts or selected schools in r. (a) Distribute "There's Still Time" flyer all where enumeration might be difficu;t(1( employees. (g) Meet with tenant association presidents. (b) Distribute to all employees a mem Dr.! uri vide materials and solicit their commitr saying "There's Still Time." to distribute materials to their tenants dt each phase of the census (10/89). (c) Include"There's Still Time" message a' '/or } flyer with paychecks. (h) Distribute flyers and/or information thrc • putlic assistance offices and paycheck: (d) Messages should include location of :is• tante centers, as appropriate. (i) Organize a speakers bureau and pro interested community groups and organ 4. Nonresponse Followup 04/26/90—C33, C "90 tions with speakers on the census. (a) Distribute enumerator identification fly, . (j) Sponsor a.census questionnaire works • to familiarize key community leaders (b) Distribute cooperation with enumerator T no the form. to all employees. (k) Translate outreach materials into non-Eng (c) Distribute messages in paychecks ur ::ng languages in communities where it is nee • cooperation with enumerators. 5. Were You Counted? 06/07/90--06/3x.:"90 (I) Sponsor a "Run for the Census" on M. 21 or 22, 1990. Use the event to publ mailing of the questionnaires. (a) Distribute a memorandum to all emplo', •es urging them to complete a'Were You Count 'r' 2. Census Week 03/23/90-03/3' form if they have not been counted (a) Schedule press conference to announce C. Promotional Mix mailing of questionnaires and encour This is a medley of stand-alone activities fi ,rn their return (03/23). which governments can select to implement i •Ii- vidually or in some combination. (b) Use other media opportunities to encour questionnaire return. . 1. Precensus Activities Now-03/22 90 (c) Include materials encouraging mail returr (a) Call periodic press conferences and ,;e the questionnaire in all correspondence v other public forum opportunities to talk at Jt constituents. the importance of the census. i• (d) Distribute flyers encouraging questionni (b) Include awareness materials in utility t s return at all government offices that h: sent to each housing unit. public contacts-public assistance,motorvc cle, em-ployment, and so forth. (c) Issue periodic press releases on the imr - •• tance of the census. (e) Encourage each tenant association to or nize a telephone campaign to call their 1. (d) Include flyers depicting the six reasons to a ants urging return of the questionnaire. •• counted and articles on the importance .1 the census to the community in Council a i (f) Include materials encouraging_return of qu other newsletters or mailings to cony tionn ire with utility bills. en ts. • (g) Have sound trucks travel through varic (e) Encourage school districts to use the cern neighborhoods urging return of the qu, teaching materials in the classroom (C4l/c? tionnaire. 10 COMPLETE COUNT PROGRAM 19rj3 CcN SUS GO.':7.NMENTS PROMOTION HAN'DI?C' (h) 'Reproduce and make available Languu 4. Nonrosponso Follow-up 04/26/90--05/06/� Assistance Guides at government o//ir , pnzvidingsun/ico��o |imi�edmrn�n'E��o� (a) Schedule a press conference to alert cor speaking clients. munitics that enumerators willbe visi6r homes, show how enumerators can be ide 3. There's Still Time D4/O1/gn--Q4'25' J lifted, and encourage cooperation (04/2 (b) Use other media opportunities to alert,ide (a) Schedule a press conference to anrour e tify, and encourage cooperation with en that there is still time to mail the qu°stx merutors. naire (04/02). (c) Include appropriate materials in Council ne letters and other communication with cc (b) Dsem«hermediaopoortvniheutunav'—h°' ,; stituents. (d) Distribute flyers identifying enumerators �� .� (c) Include "There's Stili Time"flyers and or ~, all government offices with public oono' materials in Council newsletters anc o�, ,, public assistance, motor vehicle, �mp|c communications with constituents. merit, and soforth. (d) Distribute 'There's Still Time" flyers at ,U (e) Ha«mtenarua�xmdad�nsd�uh��ne�heapp, priate flyer. government offices that have public corit - tpuWic assistance, motor vehicle, emp|' ,' (f) Include information on census enumera' ment, and so forth. visits in utility bill. (e) Have tenant aoswbatimn,di��hbutwthe mpp,o' (g) �nc/ude �nfm'madpnwn�ansusanumens�c �wthpub|k: amsi�a checks. phateflye� assistance e� ' 5. Were You Counted 06/07/90--06/30 (f) Reproduce and make available Lan'gua • Assistance Guides at government offic-s (a) Schedule a press conference to announ prn`�dingservices,olimited o/non'Eng|i'' �oa| P�shforacomnp|e�a �oon� andpuL speaking clients. cirethe Were You Counted form (06/O%/9 Publicize the telephone assistance numb (g) Include materials saying"There's Still Tirr - ' (b) Use other media opportunities to announ with utility bills. the final push and publicize the form. •| • • • •. . 1990 CENSUS GOVERN7.'!:,/TS pPOMOT|DN H&�r,)!`��K COMPLETE COUNT PROGRAM ATTACHMENT B PROPOSED STRATEGY r( 2 THE 1990 CENSUS CITY OF MOORPARK PUBlIC OUTREACH PROGRAM The following information surmarizes staff's proposal for public outreach to encourage a 1 citizens to participate in the 1990 Census to be initiat( - )1 Arril 1, 1940. Strategy By utilizing local press, raJio and direct mail, public outreach can be accomplished through flyers, letters, public service announcements, and ad . ertisements. The census is being conducted in three pha:-,es, therefore, the strategy attempts to maximize the outre. hat each of the three steps as follows: February - Organize the Comple:e Count Committee and finalize all materials t.) 1 - used for public outreach March 1 to March 22 - Prepare advertisements, flyers and letters with the help of tt Complete Count Committee March 23 to March 31 - DistriL (to the first of three phases of outreach attempt:- including a letter to all known addresses in the downt. wn area, including apartments and condominiums. Distri1, Ate flyers in the Moorpark News/Mirror, and oitANWT dai y newspapers, and initiate (4 public service announcement through available radio and television media, (for exayple local cable television, and 910AM, KOXR) . Distribut pcsters to the neighborhood businesses and non-profi7-. jizcns. April 1 to May 15 - "'11 :re ' s Still Time" flyers advertisements, public set% announcements, and local community group distrit : cr cflyers at their facilities May 16 to June 30 - "Werc u Counted" advertisements, flyers, mailing to downtcw eilhburhood, public service announcements. The City may also be asked to i - ovide facilities for census enumerators. This matter wil have to be addressed when staff has a better understand . )f. the Census bureau needs in our area. Additional outreach may be achi- ‘'ec through a public service program, where the City cou: d .,( Lelt that a member of our ATTACHMENT B PROPOSED STRATEGY FC THE 1990 CENSUS CITY OF MOORPARK PUBLIC OUTREACH PROGRAM The following information sumnarizes staff 's proposal for public outreach to encourage al citi2,ens to participate in the 1990 Census to be initiate r)li 1 , 1990 . Strategy By utilizing local press, rauio and direct mail, public outreach can be accomplished through flyers, letters, public service announcements, and advertisements. The census is being conducted in three phases, therefore, the strategy attempts to maximize the outreal: at each of the three steps as follows: February - Organize the Comple..e Count Committee and finalize all materials to h- used for public outreach March 1 to March 22 - Prepare advertisements, flyers and letters with the help of th• Complete Count Committee March 23 to March 31 - Distrit-te the first of three phases of outreach attemptincluding a letter to all known addresses in the downt,. wn area, including apartments and condominiums. Distril, ite flyers in the Moorpark News/Mirror and daily newspapers, and initiate public service announcements th: )ugh available radio and television media, (for exarple local cable television, and 910AM, KOXR) . Distribut, pcsters to the neighborhood businesses and non-profit: c Tarizations. April 1 to May 15 - ?re. s Still Time" flyers advertisements, public sery 2e announcements, and local community group distribuen c' flyers at their facilities May 16 to June 30 - "Were u :ounted" advertisements, flyers, mailing to downtowr; e _qhborhood, public service announcements. The City may also be asked to r ovIde facilities for census enumerators. This matter wil have to be addressed when staff has a better understani : Census bureau needs in our area. Additional outreach may be achi—red through a public service program, where the City cou]d : equest that a member of our community to act as guest spea}. 'r on the radio station KOXR for a one hour program. Other uggestions can be evaluated by the Committee hut may .16( sere of the following ideas: Arrange to have recreation ooms at apartment complexes and condominiums available or work shops for one or more evenings, or on a weekend cEly; Request the help of senior tc assist other seniors in the community either at ttr. Senior Center, or at other location ; Request a public service me! sage to be announced through the two local cable systems, ("Teleprompter") , and on the Cable T.V. and refuse bi11 :' Provide volunteers to as. ist Census enumerators to canvass targeted neighborhc ds Request assistance from cort. ,Arn.,ty service organizations and programs like W.I.C. or the Boys and Girls Club. Solicit help from propert management companies, Home Owner association Board: at the apartment and condominiums complexes. Request all home owner associations, through their rewsletters, to remind their members of the importanc.? , -he c.,?nsus. Proposed Public Outreach Budget These figures do not include staff ti e cost .r. Activity Frequency Ur . t cost3 Extension Advertisements 3 Times 1 / pq. 0 $75 each $ 225.00 Flyers/News Chron. 2 Times ( 5. 500C X 6) X 2 $ 360. 00 Flyers/Enterprise 2 Times l ' HJC( X 6)X 2 $ 180. 00 Direct Mail 2 Times 1 . 00 @ . i35 ea. $ 405.00 Translation 1 Time 2 ages C $75. 00 $ 75. 00 Flyers/Comm. Srvc. 1 Time Ma er3als Only Colored Paper N/A 9 , 00 X ( $8 . 5/500) $ 162 .00 Copy Costs N/A 1C 00(. X '3. 0064 $ 64. 00 Sub Total $1, 471. 00 Other Efforts To Be Determined By the Commit-iee $1, 029.00 Total Estimated Costs $2 , 500.00 1