HomeMy WebLinkAboutAGENDA REPORT 1989 0920 CC REG ITEM 11D MOORPARK
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ELOISE BROWNo,a• _<<, STEVEN KUENY
Mayor o° ��o° City Manager
BERNARDO M. PEREZ �, CHERYL J. KANE
Mayor Pro Tem ES City Attorney
CLINT HARPER, Ph. D. Ste PATRICK RICHARDS, A.I.C.P.
Councilmember o Director of
el
PAUL LAWRASON °Oo� Community Development
Councilmember R.
jR. DENNIS DELZEIT
SCOTT MONTGOMERY City Engineer
Councilmember JOHN V. GILLESPIE
RICHARD T. HARE Chief of Police
City Treasurer
MEMORANDUM
TO: The Honorable City Council
FROM: Steven Rueny, City Manager.
DATE: September 14, 1989 (Council Meeting 9-20-89)
SUBJECT: Consider Establishment of Mission Statement, Goals
and Objectives for Economic Development
For over two years, the City and Chamber of Commerce have been formally
working together on economic development matters. This activity is
principally channelled through the Chamber's Economic Development Committee
(EDC) . The EDC currently has three City representatives (Mayor Brown,
Councilmember Harper and the City Manager) and four Chamber representatives
(Dick Cameron, John Newton, Tom Zanic and Chamber of Commerce President,
Linda Plaks).
When the EDC was formed, one of the first tasks was to define its purpose.
It was with Council's acceptance of the EDC purpose that it authorized City
funding for a portion of the promotional brochure. The EDC general purpose
was established as follows:
1. Cooperation of City, Chamber of Commerce, development community and
general public.
2. Expediting of planning process.
3. Development of an attractive overall community image.
4. Active solicitation of "desired" commercial and industrial projects.
As the EDC has matured, there have been disagreements among members as
occurs in most groups, but the members have consistently cooperated on EDC
activities. Since the early spring of 1989, the EDC has been working on
developing a set of goals and objectives to specifically build upon the
general purpose that's been guiding us since 1987. The attached Statement
of Mission, Goals and Objectives has gone through several drafts and has
799 Moorpark Avenue Moorpark, California 93021 (805) 529-6864
The Honorable City Council
September 14, 1989
Page 2
the unanimous support of the EDC members. This statement has also been
endorsed by the Chamber of Commerce Board of Directors.
It is recommended that the Council approve this statement so that the EDC
knows that its efforts are consistent with City adopted goals and
objectives. It is expected that a recommendation concerning City funding
assistance for Chamber of Commerce staffing (proposed objective "0") will
be forthcoming as part of the funding proposals for use of the "Gann"
override monies in October, 1989.
Staff Recommendation
Adopt the proposed Economic Development Mission, Goals and Objectives.
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City ouncil Meeting
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ECONOMIC DEVELOPMENT
MISSION:
Cooperate with Chamber of Commerce through its Economic Development
Committee to provide the City an increased tax base and employment
opportunities and a greater variety of retail and service businesses.
GOALS:
1. Create jobs.
2. Encourage greater diversity of retail/commercial businesses
and services.
3. Expand tax base and increase revenues.
4. Preserve quality of life and environment.
5. Revitalize downtown area.
6. Develop/maintain good community image.
7. Meet the recreational, social, cultural and commercial needs and
desires of the Community.
OBJECTIVES:
A. Family entertainment, including movie theatres, bowling alley and
cultural activities.
B. Family shoe store.
C. Home improvement center.
D. Additional chain grocery and drug stores.
E. Clothing/department/general merchandise store.
F. Dinner house.
G. Hotel/motel.
H. Auto dealership.
I. Consumer electronics.
J. Clean light industrial.
. •
•
K. Actively seek/encourage A-J, above, on appropriate sites.
L. Reduce commercial vacancies.
M. Consider allowing each commercial center a free standing directory
sign on one street frontage.
N. Establish Economic Development Director position.
0. Assist with full time staffing for the Chamber of Commerce.
P. Cooperate with Chamber of Commerce to conduct special events
sponsored by businesses and/or Chamber of Commerce, such as sidewalk
or moonlight sales and arts/crafts shows.
Q. Work with Chamber of Commerce to consider use of Business
Improvement Act of 1979 for High Street.
R. Develop and implement a specific plan (or comparable strategy) for
downtown revitalization.
S. Complement and take advantage of opportunities resulting from the
connection of freeways 118 and 23.
T. Investigate how much, type and where commercial and industrial
zoning is desirable.
U. Determine City's assets and liabilities (maintain and improve as
needed) and overcome real and perceived problems with City's image.
V. Improve traffic flow at peak times and circulation in general.
W. Use redevelopment monies to improve infrastructure.
X. Consider ways to improve processing time for proposed developments.
Y. Consider need for, and if so determined, establish criteria for
expediting projects that meet one or more of the above objectives.
Z. Gather and keep current the information needed to achieve goals and
accomplish these objectives.
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