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HomeMy WebLinkAboutAGENDA REPORT 2015 1118 CCSA REG ITEM 10C ITEM 10.C. C TY OF MOORPARK,CALIFORN A City Councii Meeting of /('/rrgotC MOORPARK CITY COUNCIL A /-c I a-c..a�— AGENDA REPORT _A BY: ,TO: Honorable City Council FROM: Jeremy Laurentowski, Parks and Recreation Director DATE: November 5, 2015 (Meeting of November 18, 2015) SUBJECT: Consider Recreation Programs Cost Recovery Summary Fiscal Year 2014-2015 BACKGROUND On January 18, 2012, the City Council approved the Recreation Programs and Services Cost Recovery Policy (Policy.) The Policy defines costs, revenue sources, program categories, and recovery levels. Costs currently reported include direct costs (costs charged to the programs' line item budget and part-time staff costs) and indirect costs (full-time staff costs and overhead costs such as facility use and general department supplies.) Each program offered by the Recreation Division is assigned a program category, based on factors including type, purpose, and program structure. Program categories are each placed into a recovery level. There are five recovery levels, ranging from level 1 (high subsidy) to level 5 (minimal subsidy). The Policy establishes both the minimum cost recovery and target cost recovery requirements for each program category. Both the minimum and target amounts are noted in the cost recovery summaries in this report. Programs are expected to reach their minimum recovery goal within a period not to exceed one year. Programs that are unable to meet the minimum cost recovery will be reviewed for consideration of appropriate action, including restructuring or eliminating the program. The City Manager is also authorized to exclude individual programs from the requirements of the Policy. The Policy requires an annual reporting to the Parks and Recreation Commission and Moorpark City Council on Recreation Programs, and whether those programs met their cost recovery goals. Attached for reference is the Cost Recovery Policy, which establishes minimum and target cost recovery percentages for recreation programs. 90 Moorpark City Council November 18, 2015 Page 2 DISCUSSION This report serves as a financial summary of Recreation Division programs for the fiscal year 2014-2015. The seasons included are Summer 2014, Fall 2014, Winter 2015, and Spring 2015. Included in this report are financial summaries for each program, including comparison figures from the prior two fiscal years; a summary listing of programs based on their status of meeting cost recovery goals; and staff recommended action plans for those programs not meeting their minimum recovery goals. The report was presented to the Parks and Recreation Commission on November 2, 2015 to provide feedback on the report. The Commission discussed the need for increased collaboration with the schools, including in-school presentations, as a means to improve awareness of recreation programming available to the community. The Commission also recommended gathering information from other park and recreation agencies, increasing marketing, and using social media. Although Teen Band Events met the minimum cost recovery requirement, the Commission agreed with staffs recommendation to discontinue these events due to the large amount of staff time required to plan the events relative to attendance at the events. Additionally, there appears to be a decline in the number teen bands in the area and less interest in these types of events. Cost Recovery Goal Summaries Programs meeting Programs meeting minimum Programs not meeting target cost recovery cost recovery goal minimum cost recovery goal goal 3rd of July Fireworks Halloween Fest N Films Moorpark Has Talent Extravaganza Breakfast with Santa General Teen Events Easter Egg Hunt Camp Moorpark Community Yard Sale Recreation Classes Adult Basketball League Adult Softball League Youth Basketball League Adult Soccer League Teen Band Events Moorpark Arts Festival 91 Moorpark City Council November 18, 2015 Page 3 Financial and Cost Recovery Summaries for Recreation Programs 3rd of July Fireworks Extravaganza Thursday, 7/3/14 from 4:00 to 9:30 p.m. at AVCP. Admission $5.00. Fireworks Extrava•anza Financial Summa FY 13/14 FY 12/13 Partici•ation 11,700 ry/1,300 12,100 fyL� 2'YrT df �' __ •. � ' 4 s " tc�:5 a. r _ _. . Direct Costs $49,236 $49,593 $40,317 1^cam . .i yy�-rM1.,;3.c tR<s^' `.',z b. -'ft�e—`•, " •r�°�^{Ipi ACJ qC 149 r ^a X5-'4 9 F . q 4,�� ;I K.v� iS.�.nG2`c.. �'U.!"dit tiA _tee.S:'`'ia�t;'• .s.' 4 r...:.K .'. ,740 0t "s''t F/T Staff $18,803 $14,623 $14,499 Overhead Costs $1,881 $1,663 $1,693 F.7„ '�:'^ rc+ L sy',,� '� .." : r.f'�y; �^�, Fief ffr 6�t ' ,'ry 1 : 4.. h •�c Gross Profit / (Loss) $13,897 $10,837 $13,177 z,�-.rx�4^..:,�€€,,^.,r,�.� cv asy�.�j Z Cost Recovery summary (Category: Community Event) Recovered Minimum Target Percent Direct Costs Recovered: 100% 25% 100% Percent Division Indirect Costs Recovered 67% 0% 25% Minimum Recovery Met: Yes Target Recovery Met: Yes Halloween Fest N' Films (formerly Trick or Treat Village) Saturday, 10/25/14 from 5:00-10:00 p.m. at AVRC. Free Movie, Game/Attraction Tickets 10 for $5.00. Halloween Event Financial Summary FY 13/14 FY 12/13 Participation 300 350 575 WtVy's.�;Y'rt � .:.... � >T�� ��w,�t` 5 R veno .W4:4 ,44, . ;$ a0 $ ` t1 t;56.0 5 1 5 Direct Costs $2,952 $2,654 $2,124 Indirect Costs F/T Staff $7,226 $6,794 $5,965 Overhead Costs $891 $488 $611 ? iyrs 4t,m " m raft ry 06` ' ,. , $9,936 wa Gross Profit/ Loss $1,653 ($998• ($399) r 4 .2 ��e ._e 4l 0 • �.. (. _�.rJ.. `No-- ;,,,,:_ 3#1.4T� l4.?.,')?,.T �.. ,(iP , 8 - ar.r,t�. •,, TTJ-,-, Cost Recovery summary (Category: Special Event): Recovered Minimum Target Percent Direct Costs Recovered: 100% 50% 100% Percent Division Indirect Costs Recovered 20% 0% 50% 92 Moorpark City Council November 18, 2015 Page 4 Minimum Recovery Met: Yes Target Recovery Met: No Breakfast with Santa Saturday, 12/20/14 from 8:00 a.m. to 12:00 noon at AVRC. Registration fee $10.00. Breakfast with Santa Financial Summa FY 13/14 FY 12/13 Enrollments 199 199 116 ;i-A, L I I,rt y�.. rm 1 n M u S i o B A R f" Ls3r • ♦ Y•' 4r�� {' „;T:E.-.:r.:J 1 K � .,. a. ter : t�1 , 33� ? .....K ... 1 Direct Costs $2,089 $1400 $1,592 Indirect Costs FIT Staff $3,485 $3,032 $3,056 Overhead Costs $394 $170 $257 .... T >R/.LP .J ,l{'�3 A0 4 R$l Ht•Pfa•�A" • 1 b.^ G� L,to F_'44_ i s'F ��',e 6: f�+. 1t,L'�, d� ars t - �f�� e e a,7v,�ri e'�,"'e.'. � B .,.. ._- e _..:._ .t.,..�ias�.v��y`.as.,u_�., a�Le/�.+�d mux ,s+s;af..+�e.> Gross Profit/ Loss $169) $560 ($324) 1V y s 'x t !! � ytin RA j.jd :J ���k � �� ' j ti 1 .: � �0� F z F ,, .• Cost Recovery summary (Category: Special Event): Recovered Minimum Target Percent Direct Costs Recovered: 92% 50% 100% Percent Division Indirect Costs Recovered 0% 0% 50% Minimum Recovery Met: Yes Target Recovery Met: No Easter Egg Hunt Saturday, 4/5/15 from 10:00 a.m. to 1:00 p.m. at AVCP. Admission $5.00/$10.00. Easter Egg Hunt Financial Summary FY 13/14 FY 12/13 Attendance 1,250 1,350 1260 1,( v 4 11 0 Tv L7' (D, ; •'£' `'`r —t• Direct Costs $2,693 $3,013 $2,103 F.. • _ -i" �* •J.�r. �r. . ew<i �� ";. FIT Staff $4,366 $3,328 $3,173 Overhead Costs $375 $267 $390 Pt • 1'hRlJhll wx 4Sto)r $ �4I •, 4, h? e � y1 t .a,, vr Gross Profit / (Loss) $683 $707 $1,252 ]] t`, {�' ,.3•. v,�,M Yl� 't. `�,� S58 ,�_ ?;'s 1`,�'4 '+wit vD�lQ"p' i ,�'f �tiA w . rwf ,? F r�"`:SE* ,'„ •, riett:h Ph(� }.+�', �1 4 s� t t AZ�r4x}!V� [1F�/ 93 Moorpark City Council November 18, 2015 Page 5 Cost Recovery summary (Category: Special Event) Recovered Minimum Target Percent Direct Costs Recovered: 100% 50% 100% Percent Division Indirect Costs Recovered 14% 0% 50% Minimum Recovery Met: Yes Target Recovery Met: No Moorpark Has Talent Friday, 3/20/15 at 7:00 p.m. at HSAC. Performer entry fee $10.00; show admission $10.00/$12.00. Moorpark Has Talent Financial Summary FY 13/14 FY 12/13 Attendance 258 274 212 ti h �,fis` '' n r4t•. msfan..-'fr: IAA''' iP`....J Direct Costs $1,915 $1,471 $1,7101 (p,G,��►,p,��jg,�_'��yi f-- Y.1zALZ �lY `^fi`+sy` Y N9 j oro R 17 pylikiii,�Wa. } ; rt f 1 ?��,�•a�E;. r� 6 ," `n"� ��� 'si�fSff �t�N:.u�,G F/T Staff $4,585 $4,331 $3,479 Overhead Costs $274 $208 $454 ir IA of?-„Tv[,r -�#:y,+.�`� a n m 6 l• 3 sr * !+m , 4 NRwt 4r Y Gross Profit/ (Loss) $1,829 $2,483 $3,171 ma a !+. 3sQo� r` 3 .,.: Cost Recovery summary (Category: Other Event) Recovered Minimum Target Percent Direct Costs Recovered: 100% 100% 100% Percent Division Indirect Costs Recovered 38% 100% 100% Minimum Recovery Met: No Target Recovery Met: No Moorpark Arts Festival Saturday, 4/18/15 from 10:00 a.m. to 4:00 p.m. on High Street. Free admission. Moorpark Arts Festival Financial Summary FY 13/14 FY 12/13 Attendance 1,835 2,000 3,500 J ,a�sp�ssra ma„y� r9.,r "' s,�. ,, '. � `. (] -fir u- �,a` `r v '" ri t.. q +'`t"'�.a, �, 4 ..,1`; "'- moi k: t - Y' #� L 'h`" � �*"4��P .�.+.' Direct Costs $2,901 $3,749 $2,645 L y�y��s �,�� ;'s"'xf"� �sr a'�.-,.-,�4�#aa_7^'�' YAK .'^�q�,� ��" "..�- FFj, e� @€ ©3� F r *� t h k r i. r, ,p.. sA k,,. iwn ps' r$'10..",'°." r'n.1�°'f�` "'' ' " .w � �� �''���nr R,._ .'. ... F/T Staff $9,160 $5,910 $8,377 Overhead Costs $775 $610 $826 . :� . .'..-.• .a...� 1.4 Gross Profit/ (Loss) ($706) ($849) ($945) ;r, '- -aY' .sta• ..... t '.:Tc ver " > '9Si,�'t '�'r a. n om. fh a:. .. `. 69'r �0' 481. 94 Moorpark City Council November 18, 2015 Page 6 Cost Recovery summary (Category: Community Event) Recovered Minimum Target Percent Direct Costs Recovered: 76% 25% 100% Percent Division Indirect Costs Recovered 0% 0% 25% Minimum Recovery Met: Yes Target Recovery Met: No Community Yard Sale Saturday, 5/30/2015 from 8:00 to 11:00 a.m. in Parking lot "D" of AVCP. Free Admission for buyers, $15 per space for sellers. Community Yard Sale Financial Summary FY 13/14 FY 12/13 Participants 934 Not Offered Not Offered (r -? t.-9n,0 �•pert c'[• ii, i {s.v'c�" �'�„ • 0 `' 4 . _ Direct Costs $816 : `f , ''}} �, z .s� , ��y:s•a-Ck a q''yti;r `,£r n � �"��`,;;:.,�' 17'�,��.,,�,�"�`�,�;.��r@�,,�u;�i�^`,?� Ll� C©".U"$`�u�'- -, L•.ift s;y , .�'iQi;. +Fwd ...Au :libu ✓ FEr1 'm . � F/T Staff $2,267 Overhead Costs $189 Gross Profit / (Loss) ($186) ���C .,,, .x'S�• 'kms -•��'cf�r'�•�ygL .j�. 1� w;ti 1 'w I t75i "�`3 ' '-:`.€y �'.��' .;:va._n ,E.m.....` M. �•@.l�.u.}' .saJ •'+lE.:isJ)k�1-7n.a.�t'i•� Cost Recovery summary (Category: Community Event) Recovered Minimum Target Percent Direct Costs Recovered: 77% 50% 100% Percent Division Indirect Costs Recovered 0% 0% 50% Minimum Recovery Met: Yes Target Recovery Met: No General Teen Events Cupcake Challenge: 6/20/14 from 6:30-9:30 p.m. at AVRC. Entry fee $10.00 per team (up to 4 people). Cake Master Bake Off: 8/15/15 from 6:30-9:30 p.m. at AVRC. Cancelled. The Underground: 9/13/14 from 6:00-9:00 p.m. at AVRC. Admission $5.00. Teen volunteer Day: 9/20/15 from 10:00 a/m/to 2:00 p.m. at AVRC. Free Cupcake Challenge: 10/04/15 from 6:00-9:00 p.m. at AVRC. Entry fee $10.00 per team (up to 4 people). The Pizza Challenge: 11/22/14. Cancelled. The Underground: 12/13/14 from 6:00-9:00 p.m. at AVRC. Admission $5.00. Letters to the Troops: 12/17/14 from 3:00-5:00 p.m. at AVRC. Free. 95 Moorpark City Council November 18, 2015 Page 7 Open Mic Night: 1/10/15 from 6:00-9:00 p.m. at AVRC. Admission $5.00. Recycle Greeting Cards: 1/21/15 from 3:00-5:00 p.m. at AVRC. Free Cupcake Challenge: 2/06/15 from 6:00-9:00 p.m. at AVRC. Entry fee $10.00 per team (up to 4 people). Game Night: 2/21/15 from 6:00-9:00 p.m. at AVRC. Admission $5.00. Kite Day: Saturday, 3/7/15 from 1:00-4:00 p.m. at AVRC. Registration $5.00. Game Night: Saturday, 4/11/14 from 6:00-9:00 p.m. at AVRC. Admission $5.00. Cupcake Challenge: Saturday, 5/09/13 from 6:00-9:00 p.m. at AVRC. Entry fee $10.00 per team (up to 4 people). General Teen Summer Fall Winter Spring Event Financial 2014 2014 14115 2015 FY 14/15 FY 13/14 FY 12/13 Summaries Partici•ation Total 9 72 111 36 228 159 197 � � Y111 °�r' '+. �@k'�" aqf' f,l, t.�ri{+1 7 �j. �� � Tpy .y'„ ` •-, ._...,.r. _. .... ... .. .. "__..,...........otifL ..�t,��.__ ...�. ,$�........... ..`. ..1 L......., :,:u•e '•4Sr 'L.'-.<�'v.P"A1...� �a..ieaar��ir'$C,s-.a- Direct Costs $99 $325 $651 $286 $1,361 $840 $2,168 F/T Staff $4,342 $6,510 $6,510 $6,512 $23,874 $17,155 $8,850 Overhead Costs $455 $764 $861 $715 $2,795 $2,139 $2,202 L-1 ktI nft o -,f _.. � ....'F .! I !ld � I17,1' f •J,l: �• °� t_.� — aj� �'a Y' ' Gross Profit/ Loss $79 $190 ($440) ($156) ($865) $389) ($1,474) DPW �S�f rj�� i i� ��1.-y+ , Iq ! :') ' \i7 . $ $'1 1 ' $7 383) ( 12525 .._ � :> ,. .„ .�t.�.l1Y�,����.. .����r.,7, �... � IV-q83).. $27,534) ' $1s;sa3 . .(.� _J J Cost Recovery summary (Category: Special Event) Recovered Minimum Target Percent Direct Costs Recovered: 36% 50% 100% Percent Division Indirect Costs Recovered 0% 0% 50% Minimum Recovery Met: No Target Recovery Met: No Teen Band Events Band Jam: 7/19/14 at AVRC from 7:00-10:00 p.m. Admission $5.00. Band Events FY 14/15 FY 13/14 FY 12/13 Partici•ation Total) 41 100 267 �, ? _ , 1 " .rt4.y,.•h r -: t , i •yhr !4` ++1f, Tfi e ,sem, 's. �', ,�ei� � �. v ¢r��4K-04—i� .� 't, ' • , $•` v im r& �f Direct Costs $117 $455 $804 s r •''v L,5)e ••''" kms o „3. Y"'. ' 11 'r t"t"J' l:„O r'{v$'`"s +mac,G�"+y ri.clj r L��r. rz.. d .. ��3Ki f ' ;; ` `.. . sa sy�t �xFl .q F/T Staff $2,171 $2,185 $2,901 Overhead Costs $244 $286 $678 96 Moorpark City Council November 18, 2015 Page 8 y � '�i•E,�u+r.`J, �Z'Q�_�h��!``��r""�E gp � ar�} �k�•x^z '.+eP :!.�a '�'ryY"•tk.i ' •' j 0. i �,�O:S € iwr�(Rkt • , : .a2J$6 '' §i $x,.3,83' Gross Profit / (Loss) ($22) ($313) ($44) ° ,�.,, '.cw r� J• "iC"�..r� $sb`-�Y. r yi�z m ��� � P�a�, -�1 `. �,l' �, o:i; LAs ; , , � _ 2 - 8j� 4 ,($ti32 x' Cost Recovery summary (Category: Special Event) Recovered Minimum Target Percent Direct Costs Recovered: 81% 50% 100% Percent Division Indirect Costs Recovered 0% 0% 50% Minimum Recovery Met: Yes Target Recovery Met: No Recreation Classes Summer 2014: June through August Fall 2014: September through November Winter 2015: December through February Spring 2015: March through May Recreation 1 Winter Spring Classes Financial Summer Fall 14/2015 2015 Total FY FY 13/14 FY 12/13 Summar 2014 2014 14-15 .• "�=,"�i ,."i�.�q a+�,1i�:fdainr��r >f����`''+J,ar�,+h ��;v rl'�1�.2���ez' y� .� l �i�_ a;pr. .,� �!y �+1 1-5 ,.i w ` -KP Ilrg§r ,i $ ' ,107 t �`Flij GSL Classes Run 98 63 69 73 303 265 300 Classes Canceled 55 53 24 44 176 202 185 Cancelation Rate 35.9% 45.7% 26% 38% 36.4% 43.25% 38% Enrollments 565 557 475 565 2162 2028 2479 y.. x:. 969 { ..:5,5983 =r6°08 Direct Costs $31,869 $41,916 $39,836 $42,465 $156,086 $151,883 $165,082 • ... . FIT Staff $19,031 $19,031 $19,031 $19,031 $76,124 $81,364 $64,924 Overhead Costs $4,501 $5,756 $6,063 $5,283 $21,603 $18,885 419,892 b �,TtlYnifi96 78 $2'53';'8'09 . . .<a. . 2`4; 98`: Gross Profit / (Loss) $13,806 $17,776 $16,147 $18,396 $66,125 $58,851 $71,403 ,�, .(4.�Q.,��)� ��$ I��r� '�NIS kallgtitaltin 031, 02 *Mai VMS! Cost Recovery summary (Category: Recreation Classes): Recovered Minimum Target Percent Direct Costs Recovered: 100% 100% 100% Percent Division Indirect Costs Recovered 68% 75% 100% Minimum Recovery Met: No Target Recovery Met: No 97 Moorpark City Council November 18, 2015 Page 9 Camp Moorpark Summer Camp: Monday through Friday, 6/12/14 through 8/19/14 from 7:00 a.m. to 6:00 p.m. at AVRC. Daily registration fees $23.00-$46.00; annual registration fees $25.00-$35.00; theme park pass $100.00. Adventure Camp: Ages 10 to 14 Camp Moorpark: Ages 4 years 9 months to 12 Fall Camp: 9/5/13, 10/13/14, 11/10/14, and Monday through Wednesday 11/24/14 to 11/26/14 from 8:00 a.m. to 6:00 p.m. at AVRC. Daily registration $28.00-$36.00; annual registration fees $25.00-$35.00 (if did not attend summer 2014.) Winter Camp: Monday through Thursday 12/22/2014 to 12/24/2014 and 12/29/2014 to 12/31/2014, 1/26/15, and 2/13/15 from 8:00 a.m. to 6:00 p.m. at AVRC. Daily registration fees $28.00-$36.00; annual registration fee $25.00-35.00 (if did not attend summer 2014.) Spring Camp: 3/16/15, 3/30/15 through 4/3/15, 4/06/15, and 5/01/15, from 8:00 a.m. to 6:00 p.m. at AVRC. Daily registration fees $28.00 - $36.00; annual registration fee $35.00 (if did not attend summer 2014.) Camp Moorpark Summer Fall Winter Spring Total Financial Summa 2014 2014 14115 2015 FY 14115 FY 13/14 FY 12/13 Partici'ants undu•licated 210 48 64 65 387 433 429 Total Enrollments 3,831 123 228 286 4,468 5,786 7,159 Avera•e Dail Attendance 81.5 20.5 28.5 35.8 41.6 48.8 59.5 n , os skf S° ° � � ..�ti.f l 1.. ft 1 - {. �l ) i-F X11;ij�lk_ ..... . ._.�.,_...mow....: pom�CYir ... ..:t,tir...z aasivs.�f..aG. l! E^..' l,a«�it `s1,.,. �r.�t,.-.., I .,....z..�. Direct Costs $120,498 $1,815 $3,117 $3,678 $129,108 $120,307 $147,018 -,S �`r '^'tmint.^-•^ r- > _!r �^n F• �T"W r. ['r+1 t4 4 _.T 4 v�.�y ,,1 ..� 5 d+�f•Y�y, •_�. i I ' r.i•fr' r S{' . -.-_ -x 1 .. 'ISg "'A.. '�~ ._.....�_...._...,_ �.<..a. ..._,,..z..��...r.,-.....u.....ru e.......e.,�.,.,w..,,,.,..........,x1,..Lu.:..:ir,ccr.Sa�,tie Nw.t A,4S:�,.,�..<>,..,..c.sa,a sa .,sa.. ,._ ...:JI,1•%� ., 1.i. S, FIT Staff $61,810 $3,648 $4,634 $3,952 $74,044 $86,385 $62,840 Overhead Costs $16,412 $809 $1,305 $1,284 S19,810 $20,402 $20,458 �y 11 f • Lt��r Cro} ti� 7t, itS' 3L; i't- � C'.�1 F' lf w ti �, Gross Profit / Loss $11,898 $1,953 $3,628 $4,994 $22,473 $65,032 $74,697 y '�.,+• +�,.'"' ,rn,,,... "` j�}4 k a'' � v � - 3 s r v der A4 Cost Recovery summary (Category: Day Camps): Recovered Minimum Target Percent Direct Costs Recovered: 100% 100% 100% Percent Division Indirect Costs Recovered 24% 50% 75% Minimum Recovery Met: No Target Recovery Met: No 98 Moorpark City Council November 18, 2015 Page 10 Adult Softball Leagues Summer 2014: Thursdays and Fridays, games at AVCP and PHP. Registration fee $425.00. Fall 2014: Thursdays and Fridays, games at AVCP and PHP. Registration fee $425.00. Spring 2015: Thursdays and Fridays, games at AVCP and PHP. Registration fee $425.00. Summer Fall Spring Total FY FY 93/14 FY 12/13 Adult Softball 2014 2014 2015 14/15 Teams 22 22 21 65 67 81 Pla ers 398 373 298 1,069 1112 1125 � Ai` g. �%�a``er *�t L�ae ! ` -. r y-:: 4�_F' v,.V ,,i r� ' .4,11rZ70"ter it" +g'�A� Direct Costs $4,133 $4,790 $4,862 $13,785 ..., �., . ,.. .,r.3 „vs ,acsao-xr. . $14, _.928 $15,209 r�?' [\�C ` SMd� 7717473 , £ �' 1F ' k > w , , . ... :21 F/T Staff $4,066 $3,946 $3,946 $11,958 $11,808 $12,339 Overhead Costs $2,862 $4,318 $3,607 $10,787 $9,519 $11,850 r§ ® ,F Eau..- :YG"..v. ' ,A1,-..,..7 061L1 4j "fix` Vl UZZ :�,,�+ a`f f :.-0 ';J'ma, 3 I-•'-, 3.7,01 Gross Profit/ (Loss $5,217 $4,560 $4,063 $13,840 $18,027 $19,807 i @ d acf calitPa "TogrnkrA1-. 6tE uu, w JH,tit -.s'?,.: 4-. Cost Recovery summary (Category: Adult Sports Programs): Recovered Minimum Target Percent Direct Costs Recovered: 100% 100% 100% Percent Division Indirect Costs Recovered 61% 75% 100% Minimum Recovery Met: No Target Recovery Met: No Adult Basketball Leagues Summer 2014: Mondays and Thursdays, games at AVRC. Registration fee $375.00. Fall 2014: Mondays and Thursdays, games at AVRC. Registration fee $375.00. Winter 2014/15: Mondays and Thursdays, games at AVRC. Registration fee $325.00. Spring 2015: Mondays and Thursdays, games at AVRC. Registration fee $375.00. Summer Fall Winter Spring Total FY 13/14 FY 12/13 Adult Basketball 2014 2014 2015 2015 FY 14/15 Teams 14 12 14 14 54 50 56 Pla ers 130 104 132 144 510 474 431 .._� 26'9 "�'' �° d '-w''''''''',"t'-. ,, Ys.i d ^y��Tih' iyigy'� , F *-1-1-., . il-z A a. ",*:',.t'n; f 5drO ,A- • t 041r, 5 '<.'e,'$5 25X i T'..- b �'Y, r..� ' 1-,- O Direct Costs $1,452 $1,341 $1,160 $1,439 $5,392 $8,109 $10,478 .' .4 " - y-_.y� f 4 +.t,� i y ..` I £ 7 N dr +»er .»1 �x .�'� yx,` ��. '`Y. � �f � r ccl ✓®,..t, �',;,rz `��#''-� .,.uP� � .3 :=- ��� .�t'fi �����{�'�r���: ���5 GK'S' e� ?"xvi ,�"�� ''�'�+ifi�.vs� F/T Staff $2,674 $2,674 $2,674 $2,674 $10,696 $10,600 $9,856 99 Moorpark City Council November 18, 2015 Page 11 Overhead Costs $2,048 $1,753 $1,756 , $2,046 $7,,p93 $5,599_____$6,675 c) ti: �, • it; r �Qaly alre� ` f�}1 0 ! r4 -qt,2 Gross Profit/ Loss $3,798 $3,159 $3,390 $3,811 $14,158 $9,201 $9,172 +1 • l ..'. ...,C. :E,.�'�'.1r- �i' �ae aft;._.. .r!r_�ivJ l 'i1 t: . �3 a'.4,a•kk ,1,1 Cost Recovery summary (Category: Adult Sports Programs): Recovered Minimum Target Percent Direct Costs Recovered: 100% 100% 100% Percent Division Indirect Costs Recovered 77% 75% 100% Minimum Recovery Met: Yes Target Recovery Met: No Adult Soccer Leagues Summer 2014:Tuesdays and Wednesdays, games at AVCP Registration fee $340.00. Fall 2014: Tuesdays and Wednesdays, games at AVCP. Registration fee $350.00. Winter 2015: Futsal, canceled due to low enrollment. Spring 2015:Tuesdays and Wednesdays, games at AVCP. Registration fee $350.00. Summer Fall Winter Spring Total FY 13114 FY 12/13 Adult Soccer 2014 2014 2014/15 2015 FY 14/15 Teams 18 12 N/A 11 41 54 51 Pia ers 292 167 - 150 609 755 718 ;iM Zy9 r3 �; tp� r �z (6) ;:f fa�Cl 5 ;-�. a�0} ' � � �� Direct Costs $2,719 $2,403 - $2,228 $7,350 $8,357 $10,077 F/T Staff $3,214 $3,214 - $3,214 $9,642 $10,442 $10,625 Overhead Costs $1,368 $2,369 - $1,858 $5,595 $5,481 $6,667 _ $2,369, r r n Ste? rL Gross Profit/ Loss $3,421 $1,677 $1,622 $6,720 $10,183 $9,428 k � I�1P �''t . ; " a a O WHA yf.s I M T r''i Ir 4/.� d ���� -� r � Cost Recovery summary (Category: Adult Sports Programs): Recovered Minimum Target Percent Direct Costs Recovered: 100% 100% 100% Percent Division Indirect Costs Recovered 44% 75% 100% Minimum Recovery Met: No Target Recovery Met: No 100 Moorpark City Council November 18, 2015 Page 12 Youth Basketball League Summer 2014: Saturdays games with weekly practices 6/28/14 to 8/23/14, games at AVRC. Registration fee $69.00/ $79.00. Fall 2014: Saturdays games with weekly practices 10/04/14 to 11/22/14, games at AVRC. Registration fee $69.00/$79.00. Winter 2014/15: Saturdays games with weekly practices 1/10/15 to 2/28/15, games at AVRC. Registration fee $69.00/ $79.00. Spring 2015: Saturdays games with weekly practices 4/11/15 to 5/30/15, games at AVRC. Registration fee $69.00/ $79.00. Summer Fall Winter Spring Total FY 13/14 FY 12/13 Youth Basketball 2014 2014 2015 2015 FY 14/15 Enrollments 108 103 175 156 542 544 557 I�Cq4 J YI ,it„ LL ek -1 j 2;11: i; A, ! ; Direct Costs $4,404 $4,159 $6,413 $5,768 $20,744 $18,911 $18,603 i I .. F/I Staff $4,377 $4,398 $4,374 $4,374 $17,523 $19,695 $15,212 Overhead Costs $3,507 $3,342 $4,315 $4,154 $15,318 $13,794 $15,247 ( , Vqz • 1 '*o�et i .. I t •�p'1119r Gross Profit/ Loss $4,358 $4,169 $6,222 { $5,716 $20,465 $21,577 $21,347 Cost Recovery summary (Category: Youth Sports Programs): Recovered Minimum Target_ Percent Direct Costs Recovered: 100% 100% 100% Percent Division Indirect Costs Recovered 62% 50% 75% Minimum Recovery Met: Yes Target Recovery Met: No Staff Recommended Actions for Programs Not Meeting Minimum Cost Recovery Goals Moorpark Has Talent The event is held at the High Street Arts Center, and helps promote that venue. It continues to receive positive response from event participants and attendees. This event is currently categorized as "Other Event” because it requires participants to register and audition in advance, the venue limits the number of public that can attend the final show, and substantial financial prizes are distributed to winners. The prizes are provided by the Moorpark Foundation for the Arts (Foundation). This program has not been able to meet its minimum cost recovery for the past four years. Staff is evaluating ways to improve cost recovery and a possible greater role by the Foundation. 101 Moorpark City Council November 18, 2015 Page 13 Teen Band and General Teen Events Providing recreation programming to the City's teen population is a priority for the City. These events are categorized as "Special Event" and are required to recoup at least 50% of direct costs. For the previous three fiscal years, teen band events have met the minimum cost recovery requirement, but due to declining interest and participation, staff recommends discontinuing those events. General Teen Events met the minimum recovery last fiscal year, but not this year. Additionally, attendance at these events has been stagnant. In order to meet the changing trends with within the teen population, staff recommends increasing the "Volunteer Days" programming, and "Job Training" classes due to the requirements placed on teens from their school environment to achieve a specific amount of volunteer hours in order to graduate, and to support their interest in entering the work place. Recreation Classes This is the second year the program has not met its minimum cost recovery requirement. The program did not meet its minimum recovery requirement due to a decline in enrollment. Staff recommends increasing program promotion, eliminating poorly performing classes, and researching and implementing new and trending class ideas in order to increase enrollment and revenue. Based on current trends related to health and fitness, staff recommends transitioning to exercise based classes and those that promote healthier lifestyles. Staff also recommends increasing the partnerships and collaboration with local businesses to broaden options for unique and interesting classes and to generate interest from the local community. Camp Moorpark This program was unable to meet the minimum recovery requirement due to a decline in attendance during the summer season. The recreation division was short-staffed during the latter part of the fiscal year and summer camp was not scheduled or promoted sufficiently to generate the participation that was needed to meet the minimum recovery. Staff could have done a better job on some aspects of preplanning, hiring and training. However, Winter Camp met the minimum cost recovery requirement and Spring Camp met the target cost recovery requirement. Average daily attendance (ADA) figures for Summer 2015 were above 2014, but attendance needs to be improved in order to regain the average numbers from prior years. Similar to the recreation classes, staff intends to research current trends in recreation and will develop a new schedule for the summer camp program in 2016 in order to keep the program innovative and attractive to both parents and children. Staff also recommends increasing promotion, outreach, collaboration with the school district and the Library. Summer ADA—Total ADA- Camp ADA-Adventure Camp Year Program Moorpark Camp 2015 95.3 76.4 18.9 2014 81.5 68.7 12.7 2013 114.8 92.6 22.2 2012 114.2 92.9 21.3 2011 117.7 93.5 24.2 - 2010 98.4 78.8 19.6 102 Moorpark City Council November 18, 2015 Page 14 Adult Softball League The softball basketball league has not been able to meet its minimum cost recovery requirement for the past two years. This is primarily due to a decline in team enrollment. Staff recommends increasing promotion of the league, offering new divisions or tournaments to increase interest in the program, and continuing cost cutting measures that have already been implemented. Adult Soccer League This league has not been able to meet its minimum cost recovery requirement for the last three years. As with the other adult sports leagues, declining team enrollment and the subsequent reduction in revenue are the primary factors. This year the league had 41 teams participating; a total of 60 teams (52 7-on-7 and 8 futsal) are needed in order for the program to meet its minimum recovery goal. Futsal was canceled this year due to low enrollment which accounts for a portion of the reduction in revenue. Staff recommendations are the same as for the other adult sports leagues; increasing promotion for the league, as well as researching and implementing new divisions or activities that will increase interest in the league. Staff recommends eliminating the adult soccer league in FY 16/17 if the minimum cost recovery is not met in FY 15/16. STAFF RECOMMENDATION Receive and file report. Attachment 1 — Recreation Programs and Services Cost Recovery Policy 103