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AGENDA REPORT B
7
TO: The Honorable City Council Op
FROM: Christine Adams, Director of Community Service'
DATE: May 10, 1993 (Meeting of May 19, 1993)
SUBJECT: Consider Proposal from Video Max to Develop a Two Minute
Opening Seament to Preceed All City Council and
Commission Meetings .
BACRGROIIND
Videomax has submitted a proposal to the City to develop a two
minute video tape piece which can be used as an opening segment to
City Council and Commission meetings, as well as other civic
events .
This project was budgeted this year . The proposal exceeds the
budgeted allocation by $988 . 00 , however staff feels that this
proposal is priced reasonably, compared to hiring a larger video
production firm from outside the area.
The budget allocation is as follows :
Description Amount Account # Budgeted
Equipment/Personnel $3643 . 00 118 . 661 $3000 . 00
Expendibles/Services $ 345 . 00 118 . 623 $2000 . 00
TOTAL $3988 . 00 $5000 . 00
Staff has reviewed the proposal for content and feels that this
suggested opener would reflect the city well . (Note: In proposal,
"one day" equals eight hours) .
This action will require a budget transfer of $988 . 00 from account
#118 . 623 to account #118 . 661 .
Once approved, the production will be completed to be aired in
conjunction with the city' s 10th anniversary programs .
RECOMMENDATION
Approve Proposal from Video Max, approve a budget transfer of
$988 . 00 from account #118 . 623 to #118 . 661, and direct staff to
coordinate production.
VIDEOMAX PRODUCTIONS
Project Proposal For
"MOORPARK CITY COUNCIL OPENER"
Title: Moorpark City Council Opener
Time: 2:00 Minutes
This video piece is designed to capture a day in the life of Moorpark.
It allows the viewer to experience, in a few short minutes, some of the
things that make the city of Moorpark a great place to live and work. This
piece will be edited in a manner that will make it generic enough to be
used as an opener for any city meeting or special event. Below is a brief
explanation of the Video and Audio tracks.
VIDEO
Fade up to a wide shot of the Moorpark Valley at sunrise. Using
Time Lapse photography we see an entire day pass before our eyes. Using
this segment as a base, we will then inter-cut various Beauty shots taken
through-out the City of Moorpark. These shots will include landmarks,
intersections, civic buildings, etc... In addition, there will be occasional
motion shots spanning from screen right and left. These shots will include
Metrolink, a city bus, a police car, etc... There will also be periodic zoom
shots of the Moorpark seal. The opener will end and fade out on a wide
shot of the Moorpark valley/Time Lapse sequence at sunset.
AUDIO
We hear the sound of a ticking clock set to up-beat non-lyrical
production music, custom recorded and mixed in stereo to compliment the
visual impact of the Video track.
LOGISTICS: 1 Day scouting locations
1 Day time lapse shooting
1 Day beauty shots
1 Day motion shots
1 Day editing
COSTS: Equipment Rental
Personnel labor
Shooting permits
BUDGET BREAKDOWN
Day 1 - Location Scout:
Director/Camera Operator 1 Day Personnel 100.00
Subtotal 100.00
Day 2 - Time Lapse Shooting:
Betacam Camera Package 1 Day Equipment 500.00
Time Lapse Control Unit 1 Day Equipment 110.00
High Resolution Monitor 1 Day Equipment 50.00
AC Adaptors/Connectors 1 Day Equipment 10.00
Matt Box 1 Day Equipment 60.00
Lens Filter Set 1 Day Equipment 30.00
AC Generator 1 Day Equipment 125.00
Fuel 1 Day Expendable 20.00
Tape-30 Min Loads 3 units Expendable 75.00
Director/Camera Operator 1 Day Personnel 100.00
VTR/Generator Operator 1 Day Personnel 100.00
Subtotal $1180.00
Day 3 - Beauty Shots:
Betacam Camera Package 1 Day Equipment 500.00
High Resolution Monitor 1 Day Equipment 50.00
8 Camera Batteries 1 Day Equipment 64.00
Matt Box 1 Day Equipment 60.00
Lens Filter Set 1 Day Equipment 30.00
Reflector Board Package 1 Day Equipment 125.00
Tape-30 Min Loads 3 units Expendable 75.00
Director/Camera Operator 1 Day Personnel 100.00
VTR Operator/Camera Assistant 1 Day Personnel 100.00
Lighting Grip/Driver 1 Day Personnel 100.00
Subtotal $1204.00
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Day 4 - Motion Shots:
Betacam Camera Package 1 Day Equipment 500.00
High Resolution Monitor 1 Day Equipment 50.00
8 Camera Batteries 1 Day Equipment 64.00
Matt Box 1 Day Equipment 60.00
Lens Filter Set 1 Day Equipment 30.00
Reflector Board Package 1 Day Equipment 125.00
Tape-30 Min Loads 3 units Expendable 75.00
Director/Camera Operator 1 Day Personnel 100.00
VTR Operator/Camera Assistant 1 Day Personnel 100.00
Lighting Grip/Driver 1 Day Personnel 100.00
Subtotal $1204.00
Day 5 - Editing:
Beta to S-VHS Tape Transfer Services 100.00
Director/Editor 1 Day Personnel 100.00
Audio Engineer 1 Day Personnel 100.00
Subtotal $300.00
SUMMARY OF TOTALS
Equipment 2543.00
Personnel 1100.00
Expendables 245.00
Services 100.00
GRAND TOTAL $3988.00