HomeMy WebLinkAboutAGENDA REPORT 1991 0206 CC REG ITEM 08MPAUL W. LAWRASON JR.
Mayor
BERNARDO M. PEREZ
Mayor Pro Tern
SCOTT MONTGOMERY
Councilmember
JOHN E. WOZNIAK
Councilmember
LILLIAN KELLERMAN
City Clerk
TO:
FROM:
DATE:
17t4 y
MOORPARK ITEM 8 M.
STEVEN KUENY
City Manager
CHERYLJ.KANE
City Attorney
PATRICK RICHARDS, A.I.C.P.
Director of
Community Development
(� JOHN F. KNIPE
City Engineer
JOHN V. GILLESPIE
Chief of Police
RICHARD T. HARE
City Treasurer
MEMORANDUM
The Honorable City Council
Philip E. Newhouse, Director of Community
Services fft)
January 18, 1991
SUBJECT: Consider Additional Funds to Publish Spring
and Summer Recreation Brochures
BACKGROUND:
In the FY 90/91 Recreation budget, $4,000 was approved for
printing four recreation brochures; Fall, Winter, Spring and
Summer. This funding was provided for the printing of eight
(8) page brochures.
DISCUSSION:
When preparing the Fall brochure, staff endeavored to
increase the number of activities offered and upgrade the
format /appearance of the brochure. There also was the
inclusion of two pages of community information. Also, we
increased the number of copies printed from 8,000 to 8,500 as
additional copies were needed for expanded distribution.
F
Total Cost: (@ 21.8 cents per copy) $1,853.88
Cost per page, $115.83 (16 pages)
Cost for community information, 2 pages: $ 231.66
Cost for Recreation portion of Fall brochure: $1,621.62
When preparing the Winter brochure, staff again endeavored to
offer a wider variety of classes and activities. The
brochure was increased from 16 pages to 20 pages. The
additional pages were for new programs offered and a
799 Moorpark Avenue Moorpark, California 93021 (805) 529 -6864
The Honorable City Council
Page 2
January 18, 1991
reference calendar showing the activities offered for the
months of January, February and March. The format was
slightly altered to enhance the brochure so it would be more
attractive as several people informed us it was too plain and
easily mistaken for commercial advertising/ junk mail that is
readily discarded. Additionally, our circulation increased
from 8,500 to 9,000 copies.
Total Cost: (@ 28.3 cents per copy) $2,550.00
Cost per page, $127.50 (20 pages)
Cost for community information, 2 pages: $ 255.00
Cost for Recreation portion of Winter brochure: $2,295.00
BUDGET SUMMARY:
Funds approved $4,000.00
Cost of Fall Brochure $1,621.61
Balance $2,378.38
Cost of Winter Brochure $2,295.00
Current Fund Balance $ 83.38
Fall Classes-
Parti-
o of
Number
cipants
Total
Total classes
37
New classes
15
40.50
Repeat classes
22
59.5%
Classes held
14
298
37.80
Classes canceled
23
62.20
New classes held
05
330
New classes canceled
10
670
Repeat classes held
09
410
Repeat classes canceled
13
590
Winter lasses:
Total classes
59
New classes
31
57.50
Repeat classes
28
47.50
Classes held
19
200
32.20
Classes canceled
23
38.90
Classes pending
17
28.90
The Honorable City Council
Page 3
January 18, 1991
New classes held 08 25.8%
New classes canceled 10 32.2%
New classes pending 13 42%
Class Summary:
Classes
offered Fall & Winter
96
Classes
held
33 498
34.4%
Classes
canceled
46
47.9%
Classes
pending
17
17.7%
Many new participants in our programs have indicated until
recently, they did not know the City had a recreation
program. There is an obvious need to continue production of
the Recreation Brochure to inform the community about our
programs and activities. This includes general information,
special events and adult sports in addition to the featured
special interest classes.
Staff would like to continue the production of the Recreation
Brochure using a modified format. In the past, the City has
avoided commercial advertising because it tends to change the
nature of the publication. The Parks and Recreation
Commission and Council may want to review this in the future
as a way to offset all or part of the printing and postage
costs.
Current fund balance: $ 83.38
Spring and Summer brochure cost projections based
upon 9,000 copies per issue (18,000 total.).
Opt ions:
1. Maintain current brochure as is:
18,000 copies, 16 pages, - total cost: $4,590.00
Less fund balance:
Funds needed: $4,506.62
2. Maintain current format but reduce pages
from 16 to maximum of 12
(two pages of community information)
Total cost: $3,060.00
Less fund balance: $_ 83.38
Funds needed: $2,976.62
The Honorable City Council
Page 4
January 18, 1991
3. Maintain current format with one color,
16 pages
Total cost: $3,450.00
Less fund balance: $ 83.38
Funds needed: $3,366.62
4. Current format no color
Total cost: $2,296.00
Less fund balance: $ 83.3p
Funds needed: $2,212.62
STAFF RECOMMENDATION: (Roll Call Vote)
1. Option (2) modified not to exceed a total cost of $3,000
for the printing of the Spring and Summer Recreation
Brochures.
2. Appropriate $3,000 from the General Fund Reserve for the
printing of the Spring and Summer Recreation Brochures.
IURNWR�