HomeMy WebLinkAboutAGENDA REPORT 1991 0320 CC REG ITEM 08DMOORPARK
PAUL W. LAWRASON JR. C„ !;; O NIA
Marx Ccu it Meofing
BERNARDO M. PEREZ 3 1991
Mayor Tem
SCOTT MONTGOMERY � ',CTlON: i►z'1
Courxtl —ember
JOHN E. WOZNIAK
Council— ember
LILLIAN KELLERMAN
City -erk
M E M O R A N D U M
TO: The Honorable City Council
FROM: Carolyn Greene, Management Analyst
DATE: March 14, 1991
SUBJECT: Telephone Book Recycling Program
WX Y
ITEM .
STEVEN KUENY
City Manager
CHERYLJ.KANE
City Attorney
PATRICK RICHARDS, A.I.C.P.
Director of
Community Development
JOHN F. KNIPE
City Engineer
JOHN V. GILLESPIE
Chief of Police
RICHARD T. HARE
City Treasurer
As part of its continuing waste reduction activities, the City is
planning a Telephone Book Recycling Program in cooperation with
Ventura County Solid Waste Management Department, Moorpark
Disposal, G. I. Rubbish, Pacific Bell and GTE. The program will run
from April 1 - 30, 1991. Program dates have been planned to
coincide with the annual delivery of new telephone books during the
month of April.
Background
Historically, telephone books have been difficult to recycle due to
collection costs and low market value. Recycling is difficult
because of the mixed paper types, glue -based binding and low
quality paper. SB 2700(Keene), vetoed last year, would have
required the California Integrated Waste Management Board to study
the feasibility of requiring phone books to be made of recyclable
materials. Keene intends to re- introduce similar legislation this
session. The City Council may want to consider supporting such
legislation in the future.
In 1990, several west county cities sponsored a recycling program
that cost $5 per ton for collecting and processing books. As there
are improved markets this year, phone books will be collected,
marketed and processed at no cost to cities.
Moorpark residents and businesses receive annual directories from
Pacific Bell, GTE and the Donnelly Information Company. If each
Moorpark household and business discards these three directories
each year, approximately 28 tons of telephone books would be
landfilled annually. The proposed recycling program will result in
diversion tonnage which can be credited to AB 939 goals.
799 MoorpEt Avenue Moorpark, California 93021 (805) 529 -6864
The Honorable City Council
March 14, 1991
Page 2
Proposed Moorpark Telephone Book Recycling Program
Moorpark-Disposal and G.I. Rubbish will provide extra three cubic
yard bins at each of the City's three newspaper drop -off sites.
Ample space exists at each site for extra bins. Phone books will
be placed.in separately designated bins so that accurate statistics
regarding the amount of books recycled can be developed. Haulers
will service the containers, process and market the books, assist
with promotion and provide statistics at the conclusion of the
program. There will be no cost to the City for this part of the
program. Pacific Bell and GTE will provide small, reusable banners
that will be attached to each in for identification purposes.
Staff estimates that approximately 30% of the City's households and
businesses will participate, resulting in 8.4 tons of landfill -
diverted waste.
Pacific Bell, the primary company that provides directories to
Moorpark, will deliver new books in a bag that will contain printed
information about the recycling program and indicate Moorpark's
drop -off locations.
Staff intends to promote the program through fliers, media
releases, newspaper ads, and publicity directed to the Moorpark
Unified School District, the Chamber of Commerce and local
businesses. The approximate cost for newspaper ads will be $60. �.
Funds have been budgeted for this expense.
Staff Recommendation
Receive and file.