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Home My WebLink AboutAGENDA REPORT 1991 0515 CC REG ITEM 08I Or ' 0 ITEM • I• F a ti�� R A 09 MOORPARK � �' �) 799 Moorpark Avenue Moorpark, California 93021 (805) 529-6864 9 0 oNFo J0`4MOORPARK, CALIFORNIA City CyII Meeting of -5//4-- 199/ ACTION: G 4/ITYey MEMORANDUM To: The The Honorable City Council From: Patrick J. Richards, Director of Community Development Date: May 7, 1991 (City Council Meeting 5/15/91) Subject: 1991 DOWNTOWN REVITALIZATION CONFERENCE June 12 - 13, 1991 In accordance with the Moorpark Operating Procedure No. 1 - Meeting & Conference Expense, this memorandum is being forwarded to the Council so as to approve the Director's attendance at the League of California Cities Downtown Revitalization Conference. The MOP No. 1 requires that when the cost of registration; lodging meals etc. are at City expense, the City Council must approve such expenditure. It is the intention of the Director to attend the League of California Cities 1991 Downtown Revitalization Conference June 12 and 13, 1991, in Sacramento. The estimated cost associated with the Director's attendance is as follows: Registration Fee $155 Air Transportation $215 Hotel (2 nights) $198 Meals $ 64 Car rental 65 $697 TOTAL The remaining budget for budget attendance is approximately $5,000 for FY 1990/91. Staff Recommendation: Approve the attendance of the Director to attend the 1991 Downtown Revitalization Conference. Attached: League of California Cities announcement PJR.CC15MAY91 PAUL W. LAWRASON JR. BERNARDO M. PEREZ SCOTT MONTGOMERY ROY E. TALLEY JR. JOHN E. WOZNIAK Mayor Mayor Pro Tern Councilmember Councilmember Councilmember 6® N' MUM" sr ° League of California Cities ®S 1400 K STREET • SACRAMENTO,CA 95814 . 916)444-5790 11112111/11118... Cal/forma Cities Work Together Sacramento, CA April, 1991 TO: Mayors,City Managers,City Clerks in Non-Manager Cities,Community Development and Planning Directors, Redevelopment Directors, Local Business Leaders, and other Interested Persons DOWNTOWN REVITALIZATION CONFERENCE Wednesday - Thursday, June 12 - 13, 1991 Hyatt Regency Sacramento 1209 L Street Sacramento, CA 95814 916-443-1234 The League is pleased to offer this special two-day conference on Downtown Revitalization, co-sponsored by the California Main Street Program of the State Department of Commerce. California cities are confronting the challenge of keeping their central business districts productive and competitive in the face of recession and ever increasing competition from shopping centers and suburban development. Many are turning to downtown revitalization as a way to retain the viability of their business districts. Initiating and implementing a successful downtown revitalization strategy requires an effective organization and a thorough understanding of the techniques. This conference covers a variety of techniques for revitalizing your downtown,whether you're just getting started, or already have a program in place. While the focus is primarily on small- and medium-sized cities, larger cities will certainly gain valuable information for both downtown and neighborhood revitalization strategies. The conference will explore how cities and the business communities can work together, building on the strengths of each. We encourage each city to send at least one representative and to invite representatives from your Chamber of Commerce or Downtown Business Association to attend with you. Don't miss this valuable educational experience. The ideas you gain can return many times the small investment you will make to attend. For those flying, there are discount airfares to the Bay Area and car rental discounts to Sacramento through Hertz Rental Car. The League has also arranged discount airfares to Sacramento from most Southern California airports(see details on page 2). No spouse program is planned; however, spouses are most welcome to attend any of the sessions, receptions and meal functions. Meal tickets for spouses or guests may be purchased at the League Registration Desk. Information on local attractions will be available. Please note the following deadlines: Hotel Reservations: Wednesday, May 15, 1991 Advance Conference Registration: Monday, June 3, 1991 RECEIVED --- MAY 2 - 1991 City of Moorpark REGISTRATION FEE. You can reduce your cost by registering in advance. To take advantage of the advance fees, the registration must be postmarked not later than June 3, 1991. After that date the full fee will apply. The registration fee includes program materials, programmed meal functions, a reception and breaks. For any questions regarding registration, please contact the Conference Registration Office at 415-283-2113. City Officials $155 o Non City Public Officials $165 o Non Public Officials $175 After June 3, please register on site as follows: City Officials $180 • Non City Public Officials $190 • Non Public Officials $200 PAYMENT. In order to process registration, payment in full must accompany this form. Only checks or money orders will be taken. No purchase orders. HOTEL RESERVATIONS. The Hyatt Regency Sacramento is offering a special League rate of$89 single or twin/double-bedded room (plus 11 percent city hotel tax). To confirm hotel reservations, a deposit in the amount of the first night's guest room rate or a guarantee with a major credit card is required. Deposits are refundable if your reservation is canceled by 6:00 pm on date of arrival; record your cancellation number. Check-in time is 3:00 p.m.; check-out time is 12:00 noon. Luggage may be stored at the. Bell Desk. Send Reservation Requests to the Hyatt Regency Sacramento, 1209 L Street, Sacramento, CA 95814 (916-443-1234/FAX 916-321-6699). ****************************************************************************************** Reservations must be received by the Hotel by Wednesdax, May 15. 1991. After that date reservations will be accepted on a space available basis only. *********************s***********************************s*a*ae*a*********s*************** • TRANSPORTATION. Special airfare discounts are available on American Airlines(03Z1VP) and USAir (Master Gold File 351774) for all League meetings. Call your local travel agent, American Airlines Meeting Services (1-800-433-1790) or USAir Meeting Services (1-800-334-8644) and reference. the appropriate discount code. Discount fares are subject to availability; be sure to make your reservations early. Request the lowest fare for Sacramento Metro Airport. Or for a Bay Area airport such as Oakland or San Francisco, combine your reservation with auto rental. HERTZ AUTO RENTAL INFORMATION. Discounted rates with unlimited mileage have been negotiated with Hertz. These rates are available one week prior and one week after this meeting. Call Hertz Meeting Services at 1-800-654- 2240 for reservations and indicate you are attending the League Meeting (Meeting Number 9153). Cars may be rented and returned at any northern California airport Hertz Office. DIRECTIONS. By auto. From Interstate 5, exit at "J" Street, go to 14th Street, turn right to "L" Street; turn right to Hotel entrance on right side of"L"between 14th and 12th Streets. From Business Interstate 80, take Interstate 5 north, then follow above directions. From the south on Highway 99, take Business Interstate 80 west, exit at 16th Street to "L" Street, turn left. Hotel entrance on right side of"L" Street. Parking. Hyatt Parking Garage, enter on L or 12th Street (hotel guest parking rates: valet $8 for 24- hours; self-parking $10 daily. City Garages on 13th Street between J & I; 10th between K & L Streets. By air. Downtown shuttle service (448-8686), which takes about 20 minutes, departs from Sacramento Metro Airport every hour on the half-hour; and departs from the Hyatt every hour on the hour. Cost is $9.00 per person one-way. REGISTRATION FEE REFUND POLICY. Advance registrants unable to attend this meeting will receive a refund of the registration fee, less a $35 processing charge,by submitting a written request to the League of California Cities, Conference Registration Office, Box 7005,Lafayette, CA 94549. Request for refunds must be received by Monday,July 15, 1991. 2 . l-1 DOWNTOWN REVITALIZATION CONFERENCE Wednesday - Thursday,June 12 - 13, 1991 Hyatt Regency Sacramento PRELIMINARY PROGRAM Wednesday June 12 8:00 ant - 5:00 pin REGISTRATION 9:30 - 10:30 am OPENING GENERAL SESSION The Rebirth of the Downtown Establishing sound revitalization policy for downtown 10:45 am - 12 noon CONCURRENT SESSIONS I. Basic Organization for Downtown Revitalization The organizational issues city council and staff must face in starting up and maintaining a healthy downtown program. IL Up Against the Mall: Coping with Competition Most downtown business operators fear the mall. Discussion focuses on understanding the mall's business mix. 12 noon GENERAL LUNCHEON Rebounding in a Recession This session is tailored to explore economic trends impacting downtown today in the midst of reccession; and discusses methods to use to survive. 2:00 - 3:15 pm CONCURRENT SESSIONS I. Funding Downtown Revitalization Funding downtown revitalization is an issue facing cities of all sizes.This session discusses various methods that successful programs have used. II. Developing Effective Downtown Specific Plans This session explores various processes used to generate a plan that represents the community's vision for downtown, and how such plans are implemented. 3:45 - 5:00 pm CONCURRENT SESSIONS I. Business Assistance: Using Location Educational Resources The roles that community colleges and small business development centers can play in assisting downtown revitalization is examined in this session. II. Promoting Downtown: Establishing an Image Various ways to celebrate downtown's diversity, attract pedestrian traffic, generate excitement , and create a unified identity for downtown--all with the cooperation and participation of the business community. III. Walking Tours 5:00 - 6:00 pm RECEPTION " Thursday,June 13 7:30 am - 3:00 pm REGISTRATION 7:30 - 8:30 am BREAKFAST BRIEFINGS I. Historic Preservation II. Design Guidelines III. Press Relations IV. Farmers' Markets 8:45 - 9:30 am GENERAL SESSIONS Tapping Into Cultural Diversity Involving the downtown's and/or the community's various ethnic groups in revitalization program efforts. 9:45 - 11:00 am CONCURRENT SESSIONS I. Human Issues in Revitalization Dealing with the hardest issues that face downtown, including gentrification, housing, crime and safety, and the homeless. II. Downtown's Evolving Market: "Ways Business Can Find a Niche" (Case studies in California); Showcases examples of how new retail and professional uses that cater to new market demands are being introduced in downtown; ways existing businesses have altered their products or service to keep up with competition and demographic changes. III. Walking Tours 11:15 am - 1230 pm CONCURRENT SESSIONS I. Human Issues in Revitalization Dealing with the difficult problem of moving people through and around downtown;accommodating pedestrian and automobile traffic; meeting the community's need to have a downtown that is comfortable for and accessible to people. II. Business Recruitment: Grass Roots Methods to Identify and Recruit Business to Downtown How communities can use grass roots efforts to generate and apply market information to serve existing businesses and to recruit new uses for downtown. 12:30 - 3:00 pm CONCLUDING LUNCHEON Your Local Bank: Roles Financial Institutions Can Plan To Benefit Downtown Impact of the Savings and Loan Crisis on Downtown/Using California Redevelopment Agency banking requirements to downtown's advantage. 3:00 pm ADJOURN 1:\':tg\dtr\announcc.91