HomeMy WebLinkAboutAGENDA REPORT 2015 1216 CCSA REG ITEM 10F ITEM 10.F.
CITY OF MOORPARK,CALIFORNIA
City Council Meeting
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MOORPARK CITY COUNCIL ACTION:
AGENDA REPORT nn
BY: . aCfl
TO: Honorable City Council
FROM: Angel Sierra, Active Adult Center Supervisor Asr-
DATE: November 5, 2015 (CC Meeting of December 16, 2015)
SUBJECT: Consider Active Adult Center Annual Report for Fiscal Year 2014-15
BACKGROUND
The Active Adult Center (AAC) strives towards providing a variety of services designed
to appeal to the senior population with a broad range of activities which encourage
community involvement and participation in arts, fitness, and educational programming.
Through volunteerism and partnerships with organizations in our community, the center
offers a variety of fitness, art, and educational programming for seniors to enjoy. The
following report serves as an overview of the programming available at the Active Adult
Center for FY 2014-15.
DISCUSSION
In FY 2014-15, the AAC was visited by over 21,500 seniors (duplicated) for activities
ranging from exercise classes, art classes, special events, and social service programs.
Including unregistered guests, this total included over 4,300 unduplicated clients. This
slight increase over FY 2013-14 (21,069) may be a result of the direct marketing to
registered clients via email that the center initiated over this last reporting period.
Currently, the AAC has over 700 registered clients that receive our monthly newsletter
via email, with an additional 15 clients receiving the hard copy version of the newsletter.
Over the last FY, the AAC has seen a substantial amount of activity in newer programs,
such as our container gardening class and our walking/hiking club. We've also seen a
spike in attendance in our fitness and exercise classes. Due to the popularity of some
classes, staff has made scheduling changes to increase the frequency of the more
popular classes, such as the strength building class. Our senior nutrition program also
witnessed close to a 5% increase in meals served compared to FY 2013-14. We also
saw a 7% increase in the number of volunteer hours donated by volunteers. Staff also
increased the number of educational presentations offered at the MC by 30%, resulting
in an increase in participation in these programs. The AAC also continues to be one of
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the only facilities in Ventura County to offer a medical equipment loan program to the
community, with 43 medical equipment loans in FY 2014-15, including portable
commodes, wheelchairs, walkers, and crutches.
A high percentage of participants that frequented the AAC in FY 2014-15 were over the
age of 70, which represented 64% of the clients. Approximately 32% of the clients
represented ages 55-69, with the remaining 4% representing those under the age of 55
and those who chose not to report their age. Reports demonstrate that 75% of
registered clients are women. Approximately 60% of the total clients frequenting the
AAC were reported as being Moorpark locals and the remaining 40% of the clients
commuting to the AAC from neighboring communities, with the large majority visiting
from Simi Valley and Thousand Oaks, but several commuting from as far as Ventura
and Northridge. There are many factors that may contribute to the heavy participation
from outside communities, including the friendliness of staff, the quality of the
programming, the variety of programming offered, as well as the cost to attend our
programs. The AAC continues to offer quality programming for low, to no cost.
The following is an overview of the programming offered at the AAC in FY 2014-15.
PROGRAMMING OVERVIEW:
COMMUNITY EDUCATION:
The AAC has had long established relationships with various community organizations,
such as Senior Concerns, Livingston Memorial Visiting Nurses Association, AARP,
HICAP, Braille Institute, SCAN, Decibel Hearing Services, and Walgreens Pharmacy.
Through these partnerships, the AAC is able to offer educational presentations on
various topics, including driving preparation seminars, pain management and
cholesterol lectures, hearing impairments, as well as wellness and nutrition
presentations. These partnerships allow the AAC to offer quality educational
programming at no cost to the client, and no direct cost to the AAC. In FY 2014-15, the
center hosted 87 educational presentations, which attracted over 675 seniors to the
programs.
Some of the unique special events offered in FY 2014-15 were a visit from the Moorpark
Zoo Exotic Animal Training Management program that brought out 13 exotic animals to
showcase and a mental health first aid presentation by Community Coalition United,
which offered participants an overview on how to recognize mental health issues. Other
unique programs included a 4-week healthy mindful living class taught by a certified life
coach, which introduced techniques to participants that would help reduce stress,
enhance attention and peace of mind, and improve self-awareness, and a Will You
Pass Your Next Driving Test, which prepares senior drivers for their written driving test.
MC staff continues to seek new educational programs and partnerships that are of
benefit and interest to our senior community. The following are attendance records for
programs offered in the community education category for FY 2014-15.
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Event Name Participants # of Classes
AARP Smart Driver Program 85 9
Braille Institute Presentation 3 1
Brain Fitness 30 1
DVD Lecture Series 16 4
Eat To Beat Cancer 28 1
French Language 8 2
Healthy Mindful Living 97 4
HICAP Presentation 27 6
Livingston Memorial Presentation 50 4
Mental Health First Aid 50 5
Moorpark Zoo Presentation 19 1
Spanish Language 2 1
Volunteer Driver Presentation 8 1
Walgreens Presentation 56 6
Will You Pass Your Next Driving Test? 60 2
Total Eire tt Srgn{ns 539 49
FITNESS & EXERCISE
All classes offered at the AAC in this category are free of charge to the participant and
predominantly facilitated by volunteer instructors. In FY 2014-15, classes offered in this
category included a beginning tap dance, beginning and intermediate line dance, bocce
ball, strength training, building better balance, yoga, tai chi, table tennis, walking/hiking
club, and senior fitness classes. All but two of the aforementioned classes in this
category have a minimal direct financial impact to the AAC budget. Annually, the AAC
budgets $7,500 to contract an instructor for the strength building and building better
balance classes.
In FY 2014-15, the AAC expended $7,032.03 in instructor costs for the building better
balance and strength training classes. During this fiscal year, there were 9,400 sign-ins
recorded in this category at the AAC, which accounted for approximately 40% of the
overall participation in programs at AAC. Other expenditures included the purchase of
aging equipment for the senior fitness and table tennis classes, which amounted to
$563.55 for this fiscal year. The following is a brief record of attendance in this category.
Event Name Participants # of Classes
Bocce Ball 183 16
Building Better Balance 846 40
Golf 510 52
Line Dance 1554 42
Senior Fitness - 285 48
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Strength Training 3260 80
Table Tennis 105 84
Tai Chi 482 102
Tap Dance 826 108
Walking/Hiking Club 352 104
Wii Bowling 2 1
Yoga 1049 104
Total Event Sign-ins 9,454 749
Fiscal Year 2014/15 Revenue Expense Balance
Bocce Ball $0.00 $12.37 ($12.37)
Strength & Balance Exercise $0.00 $7,032.03 ($7,032.03)
Senior Fitness $0.00 $485.90 ($485.90)
Table Tennis $0.00 $77.65 ($77.65)
Total $0.00 $7,607.95 ($7,607.95)
RECREATIONAL & ART CLASSES
Like many of the fitness and exercise classes, recreational classes offered at the AAC
are predominantly free of charge and facilitated by volunteer instructors. In FY 2014-15,
recreational classes offered at the AAC included a watercolor painting class, art
workshop, scrapbooking, knit and crochet, movies, gourd, and container gardening
classes. Annually, the AAC allocates $3,600 for instructor fees for the gourd art class,
which is predominantly offset by the $5 per class student fee. Gourd class is the only
class that incurs an instructor fee in this category. In FY 2014-15, 100% ($3,399.50) of
instructor costs were offset by revenue collected from student fees ($3,400). The
container gardening class also collects revenue ($930) from student feels, but does not
incur an instructor fee. In FY 2014-15, the gardening class witnessed a slight overage in
their expenditures ($1,138.73), which resulted in a $208.73 deficit for the individual
class. Thanks to the partnership with the Moorpark City Library, all movies previewed at
the AAC were donated, so no cost was incurred to offer this program. Other classes
within this category occasionally incur supply costs; however, this cost has decreased
significantly over the last several years. In FY 2014-15, besides gourd and container
gardening classes, a total of $76.61 was spent in support of these classes in this
category.
Event Name Participants # of Classes
Anyone Can Paint! 144 52
Art Workshop 155 52
Container Gardening Class 241 12
Gourd Art 581 32
Knit/Crochet 162 48
Movie - 438 48
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Recorders 305 48
Scrapbooking 67 36
Total Event Sign-ins 2,093 328
Fiscal Year 2014/15 Revenue Expense Balance
Anyone Can Paint! $0.00 $18.22 ($18.22)
Container Gardening $930.00 $1,138.73 ($208.73)
Gourd Art $3,400.00 $3,399.50 $0.50
Scrapbooking $0.00 $58.39 ($58.39)
Total $0.00 $7,595.58 ($284.84)
SOCIAL/SPECIAL INTEREST GROUPS
Special Interest groups are provided for older adults and led by volunteers. This
category includes bingo, canasta, discussion group, duplicate bridge, computer classes,
mah jongg, pinochle, poker, and the writers' group. All but one activity in this category
are offered at no cost to the participant. Bingo is operated by the American Legion Post
502. They charge $7 for 10 games, but 80% of their revenue is redistributed to
participants via game prizes. The nominal costs associated with some of these activities
include the purchase of new supplies, such as poker cards, duplicate bridge bidding
boxes, and card shufflers. In FY 2014-15, a total of $140 was spent to sustain these
programs.
Event Name Participants # of Classes
Bingo 1046 50
Canasta 159 50
Computer Lab 502 251
Discussion Group 145 50
Downloading Digital Photos 9 4
Drop InNisit 810 251
Duplicate Bridge 1714 46
Googlelt 21 12
Intro to Computers 16 3
Mah Jongg 257 50
Meet the Mouse 19 4
Navigating the Internet 86 12
Pinochle 290 50
Poker 310 52
Scrabble 3 2
Setting Up Email/Online Accounts 6 4
Writing for Fun 407 50
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Total Event Sign-ins 5.800 984
Fiscal Year 2014/15 Revenue Expense Balance
Duplicate Bridge $150.00 $82.80 $67.20
Total $150.00 $82.80 $67.20
SOCIAL SERVICE PROGRAMS
The AAC partners with various local organizations to offer Social Service programs to
the community. All services are offered free of charge to the client by the AAC and
collaborating agencies. Services include the Equipment Loan Program, AARP Tax Aide,
Grey Law, Health Insurance Counseling and Advocacy Program (HICAP), Home
Energy Assistance Program (HEAP), Nutrition Counseling, Ventura County ADA
registration appointments, and Senior Advocate and Financial Review. These programs
provide locals a convenient location to meet with an agency representative to discuss a
variety of concerns. Some services include legal counseling with Grey Law, insurance
counseling with HICAP, nutrition counseling with VCAAA, utility assistance through the
HEAP program, review of personal finances, free tax preparation for seniors, and help
with registering to receive an ADA card for public transportation. The Senior Advocate
program also helps clients with questions about housing, transportation, in-home care,
facility placement, family or caregiver issues, health care, senior benefits, emergency
assistance, pre-retirement counseling, or elder abuse. The AAC also benefits from
having an audiologist come out once a year to perform hearing exams for seniors. The
AAC also provides on-site toe nail cutting services with a licensed pedicurist who has a
specialty of performing services for individuals with diabetes. Under contract, the
pedicurist charges $15 per client; however, 30% of those fees are directed back to the
AAC. In FY 2014-15, a total of $2,250 in clients fees were collected by the AAC, which
netted the AAC $486 after fees were paid to the pedicurist.
Event Name Participants # of Classes
ADA Appointments 46 12
CA Telephone Access Program 3 1
CalFresh 1 1
Grey Law 7 7
Financial Review 3 3
HEAP Program 17 12
Hearing Screening 10 1
HICAP Counseling 6 6
Medical Equipment Loan Program 43 1
Nutrition Counseling 14 2
Senior Advocate 12 6
Tax Assistance 127 8
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Toe Nail Service 150 12
Total Event Sign-ins 439 72
Fiscal Year 2014/15 Revenue Expense Balance
Toe Nail Service $2,250.00 $1,764.00 $486.00
Total $2,250.00 $1,764.00 $486.00
SPECIAL PROGRAMS AND EVENTS
The AAC hosts a variety of special programs and events for the senior community.
Some of these events include our monthly birthday celebrations, a Valentine's, St.
Patrick's, Cinco de Mayo, Father's Day, and Mother's Day luncheons, holiday showcase
and pre-thanksgiving luncheon. The special programs are typically offered in
conjunction with the Senior Nutrition Program. The events are designed to promote
social encounters amongst individuals that may otherwise not cross paths. These
special events typically include the luncheon, games, prizes, and live entertainment.
The AAC also recognizes all the volunteers who donate their time at the center by
providing an annual Volunteer Recognition program, where they are recognized
individually, provided with a recognition pin and gift, and provided with a catered lunch.
A total of 75 volunteers participated in the event in FY 2014-15, with all costs
($2,316.33) associated with this event being subsidized by the AAC general fund. In FY
2014-15, the AAC also hosted a Photography Contest, which attracted 35 entries. One
winner in 5 different categories received gift cards after being voted best in their
categories by local guest judges. Below is an overview of events hosted and their
respective attendance.
Event Name Participants # of Classes
Birthday Celebration 565 12
Cinco de Mayo 9 1
Father's Day Luncheon 35 1
Halloween Luncheon 54 1
Holiday Showcase 60 1
Mother's Day 20 1
Photography Contest 35 1
St. Patrick's Day Luncheon 34 1
Thanksgiving Luncheon 36 1
Valentine's Day Luncheon 41 1
Volunteer Recognition 75 1
Total Event Sign-ins 964 22
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Fiscal Year 2014/15 Revenue Expense Balance
Birthday Entertainment $0.00 $1,903.00 ($1,903.00)
Photography Contest $0.00
Special Event Supplies $0.00 $139.95 ($139.95)
Volunteer Recognition $0.00 $2,316.33 ($2,316.33)
Total $2,250.00 $1,764.00 $486.00
SENIOR NUTRITION AND FOOD PROGRAMS
Funded through a grant from the Ventura County Area Agency on Aging, the City of
Moorpark offers both a congregate and home delivered meals program to the
community. Staff cooks and prepares meals for eligible seniors to dine at the center,
and enlists volunteer drivers to deliver meals to the homebound seniors. In FY 2014-15,
the AAC received a grant in the amount of $32,131, including One-Time-Only (OTO)
funding and a 6.4% Consumer Price Index increase to the senior nutrition program. The
AAC also received an additional $4,051 in donations from participating clients.
Approximately 45% of the funding available through the Senior Nutrition Program (SNP)
was utilized to offset staff costs. One hundred percent of our Senior Nutrition
Coordinator costs ($13,560) are subsidized by the grant, with an additional $2,643
being used to subsidize a portion of the Recreation Coordinator II costs related to time
spent on the SNP. An additional $10,849 (30% of total funding) in OTO funds were used
to purchase kitchen sinks and a commercial double oven. The remaining amount of the
funding (approx. 25%) was used to offset food, non-food, and mileage costs. During this
reporting period, the AAC experienced some staffing shortages, which resulted in the
need to utilize staff from the Recreation Division. The use of alternate staff proved to be
a practical scenario in the SNP kitchen, which led to making the Senior Nutrition
Coordinator position a job-shared position.
In FY 2014-15, the AAC served 3,020 congregate meals and 4,465 home delivered
meals to homebound seniors. A total of 25 kitchen volunteers and drivers donated close
to 1,200 hours of service during FY 2014-15. AAC staff employs a variety of methods to
increase lunch attendance, including a monthly birthday celebration on the last
Wednesday of the month, in conjunction with the noon meal, and various special event
lunches throughout the year.
In addition to the SNP, the AAC is a distribution site for Food Share's Senior Share
Program. Every two weeks, volunteers help sort and fill bags with groceries that are
delivered to the AAC by Food Share. The filled bags are then picked up by program
participants at the AAC. If a participant is homebound, a volunteer from the AAC
delivers the bag to their home. During this reporting period, a total of 894 bags were
distributed to low income seniors in Moorpark and 7 volunteers donated a total of 190
hours to the program. On average, 40 individuals are registered to receive groceries via
the Senior Share program.
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SUMMARY
With over 700 registered clients, the AAC reaches a large segment of the senior
population in our community. This of course does not include the countless seniors that
visit our center as guests, but do not register. AAC staff produces a monthly newsletter,
which is distributed to over 700 older adults, with an additional 15 clients receiving a
mailed version at a cost of $12/year or $1/month. The newsletter is typeset by MC staff
and printed in-house. The AAC also produces six information guides: Senior Housing,
Assisted Living, Alzheimer's and Dementia Resources, Skilled Nursing Facilities, In-
Home Care, Adult Day Care, and Hospice Facilities. In FY 2014-15, the MC distributed
a total of 143 guides, which are provided free of charge upon request. Staff is currently
working on updating the guides. Additionally, MC staff and volunteers provide
information services by phone and in person. Over the last reporting period the AAC
and its volunteers fielded an estimated 15,000 inquiries from patrons over the phone
and in person for various topics, including AAC programs, senior nutrition program,
transportation, housing, and general inquiries. In FY 2014-15, 100 MC volunteers
logged an excess of 8,750 hours of service, valued at over $95,000 in donated time.
The AAC maintains a small budget of close to $60,000, which includes contract
services, office supplies, all programming expenses, staff education and training
expenses, senior nutrition program related expenses, and special event funding. In FY
2014-2015, the AAC expended close to $44,000 for events and programs hosted by the
AAC, which is approximately 25% under budget. Within this same reporting period, the
AAC generated over $11,400 in donations and participant fees, including Senior
Nutrition Program donations. The AAC has recently submitted recommendations to
better offset programming costs to reduce the impact on the General Fund. Various
fundraising options have been offered as options, as well as options to implement a cost
for membership amongst other alternatives.
Staff continues to monitor trends in the area of senior programming to expand on the
programming offered at the AAC. Currently programs that focus on improving an
individual's overall wellbeing, including physically, mentally, and emotionally have proven
to be increasing in popularity. AAC staff wishes to expand in this area of programming to
better serve our community. This would include expanding on exercise classes,
educational presentations, and self-help type programs. Examples of such programs
would be circuit training exercise classes, meditation classes, and educational DVD
lectures that promote mental health. Although some of these classes/programs are
somewhat cost prohibitive, staff continues to seek low cost alternatives that would bring
these high quality programs to the Moorpark community, but at a low/no cost to the
participant; including tapping into our network of volunteers to become facilitators for
some of these programs.
STAFF RECOMMENDATION.
Receive and file report.
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