HomeMy WebLinkAboutAGENDA REPORT 2013 0306 CCSA REG ITEM 09C ITEM 9.C.
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AGENDA REPORT ------
TO: Honorable City Council
FROM: Jeremy Laurentowski, Parks and Landscape Manager
DATE: February 26, 2013 (CC Meeting of March 6, 2013)
SUBJECT: Consider Resolution Establishing Fees for Use of Electric Vehicle
Supply Equipment
SUMMARY
On December 19, 2012, the City Council approved the installation of two Blink Level
2 Commercial Pedestal Chargers and two ChargePoint Dual Level Charging
Stations, collectively known as Electric Vehicle Supply Equipment (EVSE). On
January 31, 2013, the two Blink charging stations were installed at the Metrolink
Station on High Street, one ChargePoint charging station was installed at the Civic
Center parking lot and one was installed at the public parking lot adjacent to the Post
Office on High Street. As discussed in the December 19, 2012 staff report, the City
will be required to fund electrical costs and service fees in order to provide this
equipment for public use. In addition, ECOtality North America, the manufacturer of
the Blink EVSE, has established fees, predetermined by the manufacturer, for use of
the equipment by the individual subscriber or user. However, Coulomb
Technologies, Inc. (CTI), the manufacturer of ChargePoint EVSE, charges fees
predetermined by the City, and both manufacturers reimburse the City a percentage
of the revenue generated by the use of the EVSE. The revenue that the City will
receive is based on a percentage of use, predetermined by the manufacturer, and
has been established to compensate for electrical and annual subscription fees.
DISCUSSION
The two Blink Level 2 Commercial Pedestal Chargers were obtained free of charge
from ECOtality North America through the EV project, a federally funded program co-
developed by the U.S. Department of Energy and managed by ECOtality North
America. The contract term of the EV Project is one year, ending December 31,
2013, and there are no subscription fees or additional costs to the City during the
program term. After the EV Project has terminated, the City will own the equipment
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March 6, 2013
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outright and enter into a service contract with ECOtality North America for an
extended term. The term of the service contract is for a minimum of one year and is
necessary to utilize the internet based system software. The software is proprietary
and the service contract will cost approximately three hundred sixty dollars ($360) per
charger, per year. However, the units are able to generate two forms of revenue; one
source of revenue is generated from the use of the actual charging station and one
from advertising. The City will receive 50% of the revenue generated from all
transactions in an effort to offset the monthly service fees and electrical costs.
Currently, ECOtality is proposing three subscription levels: Blink Plus, Blink Basic
and Blink Guest with service rates of $1.00/hr., $1.50/hr. and $2.00/hr. respectively.
Each Blink charger is installed with a 3" x 7" LCD screen that will display
advertisements paid for by the subscriber. All advertisements are single page and
video advertising is not an option at this time. The City will have the ability to filter
subject matter and control the type of advertising that is displayed on the units.
One ChargePoint charging station was obtained through a marketing program
developed by Coulomb Technologies, Inc. and one from a local Moorpark vendor, AG
Machining. However, both EVSE will operate under the Station Award and Marketing
Agreement established by CTI. The intent of the marketing program is not only to
promote the ChargePoint system, but also to inform the public of the benefits of the
technology behind the electric vehicle and the overall impacts electric vehicles have
on the environment. CTI provides for a one-year subscription to the Commercial
ChargePoint Network Service Plan, one-year product warranty, and ownership of the
EVSE, without any costs to the City. The CTI plan is similar to the ECOtalilty plan
whereas upon termination of the Marketing Agreement, the City will need to enter into
a service contract with CTI for an extended term in order to utilize the system
software. The annual service plan will cost two hundred thirty dollars ($230) per
charger, per year and the City will have the option of purchasing an extended
warranty for the EVSE if desired at that time. The ChargePoint chargers generate
revenue solely from the use of the charging station and City will receive
approximately 95% of the revenue generated from all transactions in an effort to
offset the annual service fee and electrical costs. The Commercial ChargePoint
Network Service Plan provides for flexibility in billing rates and the ability for the City
to customize the plan parameters. The City determines the charging fees and has
the option to set fees based on time, sessions, total kilowatt hours (kWh) used or a
combination, and can set billing rates at different times of day or for different users,
such as ChargePoint customers.
FISCAL IMPACT
Staff recommends approving the use fees established by ECOtality North America for
the Blink EVSE: Currently Blink Plus, Blink Basic and Blink Guest service fees have
been established at $1.00/hr., $1.50/hr., and $2.00/hr. respectively. In an effort to
maintain a similar fee structure, staff recommends approving a use fee that is
equivalent to the lowest subscription level offered by ECOtality North America for use
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of the ChargePoint EVSE, currently $1.00/hr. In addition, staff recommends
establishing a fee of $0/hr. for use of the ChargePoint EVSE by City vehicles, due to
the fact that the City is already funding the electrical costs and annual service fees.
Staff is confident that the annual operational costs will equal the revenue generated
by the EVSE during the first year of use, as the only costs to the City are the
electrical costs required to charge the vehicles. The electrical draw of electric
vehicles varies, but according to the EVSE manufacturers, the average draw of most
vehicles is 16 amperes (amps). Based on a billing rate of $.15/kWh, the hourly
electrical cost at a 16 amp draw is approximately $.46/hr. At the minimum fee of
$1.00/hr., the electrical cost would equal the revenue generated by the Blink system,
as the City will receive 50% of all revenue under the Agreement. The ChargePoint
system would generate approximately $.45/hr. in revenue at the $1.00/hr. billing rate,
as the ChargePoint service agreement allows the City to retain approximately 95% of
all revenue.
During the second year, the City will be required to pay an annual service fee:
$360/year, per charger, for the Blink service plan and $230/year, per charger, for the
ChargePoint service plan. Based on the electrical costs mentioned previously, it
would take approximately 500 hours of use with the ChargePoint system for the City
to equal its annual operating costs. The revenue generated by the Blink system,
equals the electrical costs generated by the equipment, and it would take an
additional revenue source to cover the annual service plan fees. The Blink system
also generates revenue through advertising and has several subscription levels that
charge increased rates for electrical use in an effort to offset these costs. However, it
is somewhat difficult to predict how often the equipment will be used and the actual
revenue generated by these systems. Prior to end of the one-year introductory
period, staff will provide the City Council with an analysis of the two programs and
future projection of overall costs and revenue, based on the data collected. Staff
does not anticipate that the revenue generated by the charging stations will cover the
service plan fees within the first several years of use.
STAFF RECOMMENDATION (Roll Call Vote)
Adopt Resolution No. 2013- , Fees for use of the Electric Vehicle Supply
Equipment.
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RESOLUTION NO. 2013 -
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF MOORPARK, CALIFORNIA, ESTABLISHING A FEE
SCHEDULE FOR USE OF ELECTRIC VEHICLE
CHARGING EQUIPMENT
WHEREAS, a staff report has been presented to City Council discussing the
need to charge fees for use of the electric vehicle supply equipment (EVSE); and
WHEREAS, the fee schedule provided by ECOtality North America for use of
the Blink EVSE has been predetermined by the manufacturer; and
WHEREAS, the City Council wishes to establish a fee structure equivalent to
the lowest subscription level offered by ECOtality North America, for use of the
ChargePoint EVSE, or other EVSE provided by the City.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF MOORPARK
DOES ORDAIN AS FOLLOWS:
SECTION 1. The rates for use of the EVSE are hereby established.
A. The rates for use of the Blink EVSE are predetermined by ECOtality North
America: currently Blink Plus, Blink Basic and Blink Guest subscription fees
have been established at $1.00/hr., $1.50/hr. and $2.00/hr. respectively.
B. The rates for use of the ChargePoint EVSE, or other EVSE, are equivalent
to the lowest subscription level offered by ECOtality North America:
Currently, the rate for use of the ChargePoint EVSE is $1.00/hr. The rate
for use of the ChargePoint EVSE by City vehicles is $0/hr.
SECTION 2. This resolution shall become effective immediately.
SECTION 3. The City Clerk shall certify to the adoption of this resolution and
shall cause a certified resolution to be filed in the book of original resolutions.
PASSED AND ADOPTED this 6th day of March, 2013.
Janice Parvin, Mayor
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ATTEST:
Maureen Benson, City Clerk
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