HomeMy WebLinkAboutAGENDA REPORT 1993 0421 CC REG ITEM 11F / /
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JORPARK. CALIFORNIA
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AGENDA REPORT
CITY OF MOORPARK
TO: The Honorable City Council
FROM: Steven Kueny, City Manager
DATE: April 16, 1993 (CC Meeting of April 21, 1993)
SUBJECT: Consider Endorsement of Moorpark Chamber of
Commerce Business Building Business (BBB) Program
and Cosponsorship of Shop Moorpark Campaign
The Moorpark Chamber of Commerce has been in the planning
stage for a "Shop Moorpark" campaign. The Chamber has
recently developed a "Business Building Business" (BBB)
program which is a 12-month promotion plan including a series
of events. The Shop Moorpark campaign is a component of the
BBB program. The Council has previously received a copy of
the BBB program outline. Chamber representatives recently
presented the BBB program to the City Council's Economic
Development/Affordable Housing Committee (Councilmembers
Hunter and Perez) . The Committee recommends the endorsement
of the BBB program and cosponsorship of the Shop Moorpark
campaign with the Moorpark Chamber of Commerce.
The City's cosponsorship role will primarily consist of
installing approximately 15 to 18 signs and placing Shop
Moorpark messages on the City's cable television government
channel. As recommended by the Committee, the signs will be
30" x 36" with a reflective surface of either aluminum or
polyplate material. The signs will have a yellow background
with green and white letters with the phrase, "Work Where You
Must But Live and Shop In Moorpark." The cost of the signs,
related hardware and other material will not exceed
$1,500.00, including a few signs to be warehoused to allow
quick replacement of damaged signs. The City will install
the signs on existing posts or poles where possible, and
installation will be done by City forces. The signs are
expected to be available two to four weeks after the order is
placed. The funding source for the signs could be:
1 ,
The Honorable City Council
Agenda Report - Shop Moorpark Campaign & BBB Program
Page 2
April 16, 1993
1. General Fund Reserve;
2 . Redevelopment Agency; or
3 . A portion of the $30, 000 of Gann Funds set aside
for Economic Development.
Staff recommends use of Gann Funds for this purpose.
The Chamber of Commerce has proposed nine (9) locations using
a single post with two (2) signs. Staff and the Committee
will work with the Chamber to finalize locations and whether
or not to use double-sided signs.
The messages on cable television will be reviewed and
approved by City staff responsible for those matters.
RECOMMENDATION: (Roll Call Vote)
The Economic Development/Affordable Housing Committee and
staff recommend:
1. Endorsement of the Moorpark Chamber of Commerce and
Business Building Business program.
2 . Cosponsorship with the Moorpark Chamber of Commerce of
the Shop Local campaign consistent with this report.
3. Approve use of $1,500.00 of Gann Funds for the Shop
Moorpark signs.
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