HomeMy WebLinkAboutAGENDA REPORT 1990 0307 CC REG ITEM 11GMOORPARK
PAUL W. LAWRASON, Jr.
Mayor
RY
SCOTT MOPro
- -
Mayor Tom
ELOISE BROWN
Dom
CUNT HARPER, Ph.D.
Countllmamber
-•.. _
BERNARDO M. PEREZ
Councilmember
LILLIAN KELLERMAN
City Clerk
M E M O R A N D U M
ITEM ,
STEVEN KUENY
City Manager
CHERYL J. KANE
City Attomey
PATRICK RICHARDS, A.LC.P.
Director of
Community Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chief of Police
RICHARD T. HARE
Cky Treasurer
TO: The Honorable City Cour. i
FROM: Philip E. Newhouse, Dix:ctor of Community Services _
DATE: February 28, 1990 Tr}D�'I
SUBJECT: Consider Additional Furids to Publish Spring and Summer
Recreation Brochures
:• cs
i
In the F5 1989/90 recreation budget, $3,500 were earmarked fx
printing three (3) recreation brochures; Fall, Winte ,
Spring/Summe In the past, we have printed the brochures on ne
print or bond per, except !or the last brochure er
programs), which was uPgrraded-and "professiona l]„y_ps -e
This issue was completely redes. .iced with new graphics, formats
and layouts and produced in a b,k-et. 'orm. The "Winter" issue
looked more professionalInc es - upgraded the City and
department's image t.o a ti7: _.c-e1 of prof-esssipnalism.
Additionally, the Est to prod;ce the "h.rrt.er" brochure waiN
gher
than the previous/ brochures; aEp ox_mat <y $',600 for the W nter
brochure as compared to $1,201 tar a previous two -page is ue.
Cost for the Winter brochure (3,r ',) copi,>; was approximately .19
cents per copy as, compared to I o . iimmc brochure (7,500 co
copy. ies)
which was $.16 cents per coF, ci (.-r ,;nce of $.03 cent per
From comments received from thr
staff would like to continue prod.
was intended with the purchase
equipment, staff would be able I.
puhlic, Council and Commission,
:ing the upgraded brochures. It
.he "Mac" desktop publishing
o .he fraphics and layout the
799 Moorpark Avenue Moorpark. California 93021 (805) 529-6864
The Honorable City Council
Page 2
March 2, 1990
brochure format in-house, whic:r wo.:_d significantly reduce the
costs of producing the brochur-=
Due to the lack of adequate t-me
foz t.hes Recreation Supervisor to
experience himself with the new
'Ma!:" equipment, we are not able
to provide in-house graphics and
aycut for the Spring brochure.
Therefore, staff has sent the Sp
ing brcchure information out for
typesetting to insure the brochuc
w1_1 Le produced on schedule.
Additionally„ staff would like
; expai:c the Spring brochure to
include additional information r E
. a!-Fd t i, the City, such as census
information, fireplace/chimney ,t:�u;,
rLe'ed for emergency services
volunteers, street sweeping ,cn
du le, '. ansit: information, time
and date of City meet.in Ci'
Eall hours of operation. Cost
to add four additiona. pa s ab n
the ;Est of the Winter brochure
would be approximat y $480 fo
to--ai of $2,080. To offset the
Cost of Springc c.
. u Yf. t iE Summer i�rochure wi11 be
�expand_ine
printed ize sheet f
i]ta),:�] �� x ;7�� which would be
similr"�-mer hr 7
Ur
As previously mentioned, $3, 50
u,Af.
iudgeted in FY 89/90 to
produce three (3.) recreation b�c c:
Lir e;; .
To date, we have expended
$3, 098.98, leaving a fund balanc
cnf S4.Il-.02
. Cost to print the
Spring recreation brochure (8, )C'(
r_()f ies
with the additional four
pages will be approximately $2.C6
e.'26
cents per copy): less the
four additional pages, the cost
•fou ld
re $1, 600 ($ .20 cents per
copy) and cost for a two page :Sur.
ei brcr
here will be $1,400 ($.18
cents per copy) By deduct. ir-
t.:e,
:urrent fund balance of
approximately *400, costs of t
- wo
additional brochures pis
outlined would be $3, 1FO.
u ncial aumm�!ry
Funds budgeted k'Y 89/'30 $3, 500. 00
Funds expended sl a 98
Balance $ 401,02
Costs for two (2) issues, 16,00() p i 's $I, 48Q . DG
Additional funds needed $3,080.00
Additional funds need(-d without. dui _t is ial `�,g 0-011TV
pages $2,680.00
UAEF R E DAT N: ��.Y�) J
.��
Appropriate funds in the amount $;_from the General Fund to
print the Spring and Summer L,r eat iran brochures with the
additional pages for aenexal Cit, ,1,7c,rma on.
PEN:db