HomeMy WebLinkAboutAGENDA REPORT 1990 0307 CC REG ITEM 11GPAUL W. LAWRASON, Jr.
Mayor
SCOTT MONTGOMERY
Mayor Pro Tern
ELOISE BROWN
Councilmember
CLINT HARPER, Ph.D.
Councilmember
BERNARDO M.PEREZ
Councilmember
LILLIAN KELLERMAN
City Clerk
MOORPARK ITEM
M E M O R A N D U M
STEVEN KUENY
City Manager
CHERYL J.KANE
City Attorney
PATRICK RICHARDS, A.I.C.P.
Director of
Community Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chief of Police
RICHARD T. HARE
City Treasurer
TO: The Honorable City Cc)iu i
FROM: Philip E. Newhouse, D_ir =ct:Or of Community Services
DATE: February 28, 1990 �q
SUBJECT: Consider Additional F'urdd> to Publish Spring and Summer
Recreation Brochures
BACKGROUND-
In
the FY 1989/90 recreation budget, $3,500 were armarked r
printing three (3) recreation brochures; Fall, Winte
Spring /Summe �In the past, we have printed the brochures on ne
print or bond paper, except ' :or- the last brochure
programs) , which was up�raded_znd "prof essionallt._,r�� er
This issue was completely redes.gned w.t.h new graphics, formats
and layouts and produced in a '5:>klet. orm. The "Winter" issue
looked more professional ir(I his upgraded the City and
department's image too a i i1, r LeVE °.l of pr0-f- es,si.onalism.
Additionally, the 9st to prod'ice :}LE ";k i rt:er" brochure waa' igher
than the previous,, brochures; aF I; > :_ meat y $1,600 for. the W' nter
brochure as compared) to $1,20( cr a previous two -page is ue.
Cost for the Winter brochure ( J < of is s) was approximately .19
cents per copy as, compared tc t. t 1mrM'_- brochure (7,500 co ies)
which was $.16 cent: per cop,,-. I f r fence of $.03 cent per
copy.
DISCUSSION:
From comments received from th(,,
staff would like to continue pi o:j
was intended with the purchase
equipment, staff would be able I
799 Moorpark Avenue Moorpark
)ubl.i.c, Council and Commission,
ring tt.e upgraded brochures. It
he "Mac" desktop publishing
r. 1r-aphics and layout the
California 93021 (805) 529 -6864
'Z
M E M O R A N D U M
STEVEN KUENY
City Manager
CHERYL J.KANE
City Attorney
PATRICK RICHARDS, A.I.C.P.
Director of
Community Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chief of Police
RICHARD T. HARE
City Treasurer
TO: The Honorable City Cc)iu i
FROM: Philip E. Newhouse, D_ir =ct:Or of Community Services
DATE: February 28, 1990 �q
SUBJECT: Consider Additional F'urdd> to Publish Spring and Summer
Recreation Brochures
BACKGROUND-
In
the FY 1989/90 recreation budget, $3,500 were armarked r
printing three (3) recreation brochures; Fall, Winte
Spring /Summe �In the past, we have printed the brochures on ne
print or bond paper, except ' :or- the last brochure
programs) , which was up�raded_znd "prof essionallt._,r�� er
This issue was completely redes.gned w.t.h new graphics, formats
and layouts and produced in a '5:>klet. orm. The "Winter" issue
looked more professional ir(I his upgraded the City and
department's image too a i i1, r LeVE °.l of pr0-f- es,si.onalism.
Additionally, the 9st to prod'ice :}LE ";k i rt:er" brochure waa' igher
than the previous,, brochures; aF I; > :_ meat y $1,600 for. the W' nter
brochure as compared) to $1,20( cr a previous two -page is ue.
Cost for the Winter brochure ( J < of is s) was approximately .19
cents per copy as, compared tc t. t 1mrM'_- brochure (7,500 co ies)
which was $.16 cent: per cop,,-. I f r fence of $.03 cent per
copy.
DISCUSSION:
From comments received from th(,,
staff would like to continue pi o:j
was intended with the purchase
equipment, staff would be able I
799 Moorpark Avenue Moorpark
)ubl.i.c, Council and Commission,
ring tt.e upgraded brochures. It
he "Mac" desktop publishing
r. 1r-aphics and layout the
California 93021 (805) 529 -6864
The Honorable Cty Ccuncil
Page 2
March 2, 1990
brochure format in- house, whist IA'-).d significantly reduce the
costs of producing the brochure,
Due to the lack of adequate t:_me
As previously mentioned, $3,_1
produce three (3) recreation b::-(:c
$3,098.98, leaving a fund balan
Spring recreation brochure (8,)((
pages will be approximately $2.(:8
four additional pages, the cost
copy) and cost for a two page IX
cents per copy) . By deduct i r
approximately $400, costs o�'
outlined would be $3,480.
Financial Summary:
Funds budgeted FY 89/`)0
Funds expended
Balance
f'cz t.hf, Recreation Supervisor to
'Ma , ?q(.1ipment, we are not able
3y cut: for the Spring brochure.
r.q brochure information out for
wil ce produced on schedule.
e xpaiic: the Spring brochure to
3' E t ) the City, such as census
_:. r.ed for emergency services
..ransit information, time
H;i 1. f Hours of operation. Cost
I cost of the Winter brochure
tc.3:a of $2,080. To offset the
,1,.E t ;ic Summer brochure will be
)� <i' 1 =" x ? "I which would be
r is i >udgeted
experience himself with the new
�/
to provide in -house graphics and
f :54 11 . 02 . Cost to print the
Therefore, staff has sent the Sp
•a
typesetting to insure the brocrrur
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Additionally, staff would like
(Oi
include additional information to
be $1,400 ($.18
information, fireplace/chimney t
�4
volunteers, st-eet sweeping cr•
,V
and date of City meet.in i
to add four additionak'page's ab
would be approximat y $480 for
cost of expandin e Spring
printed on a ger iz sY -.Lket f
simil last year ' `'__J_Tm_mer 1, r ;
As previously mentioned, $3,_1
produce three (3) recreation b::-(:c
$3,098.98, leaving a fund balan
Spring recreation brochure (8,)((
pages will be approximately $2.(:8
four additional pages, the cost
copy) and cost for a two page IX
cents per copy) . By deduct i r
approximately $400, costs o�'
outlined would be $3,480.
Financial Summary:
Funds budgeted FY 89/`)0
Funds expended
Balance
f'cz t.hf, Recreation Supervisor to
'Ma , ?q(.1ipment, we are not able
3y cut: for the Spring brochure.
r.q brochure information out for
wil ce produced on schedule.
e xpaiic: the Spring brochure to
3' E t ) the City, such as census
_:. r.ed for emergency services
..ransit information, time
H;i 1. f Hours of operation. Cost
I cost of the Winter brochure
tc.3:a of $2,080. To offset the
,1,.E t ;ic Summer brochure will be
)� <i' 1 =" x ? "I which would be
r is i >udgeted
i_n FY 89/90 to
rre:; To date,
we have expended
f :54 11 . 02 . Cost to print the
'Of ies with the
additional four
cents per
copy) ; less the
40{j Id : e $l, 600
($.20 cents per
et o.rc. Shure will
be $1,400 ($.18
I.,� ,urrent fund
balance of
WO i�+ddit.ional
brochures as
$3,500.00
$3,098.98
$ 401,02
�L,/
Costs for two (2) issues, 16,000 pi, $3,480.00
Additional funds needed $3,080.00
Additional funds needed without
pages
STAFF RECOMMENDATION:
Appropriate funds in the amount,
print the Spring and Summe,
additional pages for cieneral Cit
PEN:db
_t: LCD I�1_) �i �0
$2,680.00
the General Fund to
�'t eat ion brochures with t
ton. i
Ir�J✓