HomeMy WebLinkAboutAGENDA REPORT 1990 0321 CC REG ITEM 08Pi,
UL W. LAWRASON, Jr.
Mayor
SCOTT MONTGOMERY
Mayor Pro Tern
ELOISE BROWN
Councilmember
CLINT HARPER, Ph.D.
Councilmember
BERNARDO M. PEREZ
Councilmember
LILLIAN KELLERMAN
City Clerk
PPS - r a
I
M E M O R A N D ti M
11 "EINiI
STEVEN KUENY
City Manager
CHERYL J.KANE
City Attorney
PATRICK RICHARDS, A.I.C.P.
Director of
Community Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chief of Police
RICHARD T. HARE
City Treasurer
TO: The Honorable City Council.
FROM: Patrick J. Richards, Director of Community Development
DATE: March 15, 1990 (CC Meeting March 21, 1990)
SUBJECT: MOORPARK PLAZA SIGN PROGRAM - SANTA BARBARA SAVINGS
Backaround
On September 18, 1989 Vogue Sign Company submitted a Sign Permit
application for a monument sign at Santa Barbara Savings and Loan,
510 New Los Angeles Avenue. The proposed monument sign face was
six feet high (eight feet above grade) six feet wide and internally
illuminated. The applicant was informed that the size of the sign
would need to be reduced to four feet by six feet and be externally
illuminated. At the time of submittal, the Sign Program for this
center made no provision for any monument signs. On September 6,
1989, the City Council held a public hearing on PD 966 Major
Modification approving a restaurant and bar. Resolution 89 -614,
approved on September 20, 1989 superseded resolution 89 -266 (which
conditionally approved PD 966) and directed staff to prepare a sign
program prior to any Zoning Clearance issuance. This Resolution
directed the sign program to allt)w two additional monument signs
to be constructed but set no standards for size, materials, or
colors. The revised Sign program approved on January 16, 1990
allows monument signs to be six feet in height by a maximum length
of twelve feet and thirty two s(p,are feet sign area per face.
Discussion
The latest proposal by Vogue S)gns on behalf of Santa Barbara
Savings is for a five feet tall, six feet wide sign on a one foot
concrete base bringing the tot-31 height to six feet. Staff
believes that there are a number of problems inherent in both the
current proposal and the sign program which should be corrected
before any further permits ar( issued. A six feet sign is
excessive in height and beyond the need for adequate visibility.
Banks and Savings and Loans are ii_f.ferent from the typical retail
799 Moorpark Avenue Moorpark California 93021 (805) 529 -6864
The Honorable City Council
March 16, 1990
Page 2
operation in that they do not rely upon the need to pull the
public from the roadway as a function of their business. These
businesses are an identified fixture in the community and their
customers know their location before their trips are made and
usually do not drop by "on impulse" upon seeing a sign. In
addition, Staff has concerns with the amount of copy the Bank may
wish to see on the sign. Larger the sign, the greater is the
interest to provide additional copy. The proposed location of the
sign is on the north side of the building, facing New Los Angeles
Avenue, in a planter approximately fifteen feet wide. This will
make the proposed sign appear tc be part of the building rather
than standing on its own. A six feet sign set in an open area will
not have the same impact as a sign placed next to the building.
For an example, the monument sign for the Civic Center is six feet
in height but is located in an open lawn. Placing this sign almost
directly next to a building would not be aesthetically pleasing nor
functionally useful. Although there are other monument signs in
the City of comparable size, each sign should be considered on its
own merits and not to be used as a reason of approval because a
similar sign is in proximity. The current sign program will allow
three monument signs, each six feet, to be placed in close
proximity of each other (the Bank Wendys and the future Rib Cage) .
Also to be considered is that eac�l free standing building has its
own signs on the building face. F°or example, Santa Barbara Savings
has two signs, each twenty feet long on the north and south side
of the building.
Recommendation
Set this mattar for discussion at the Council's meeting of April
4, 1990 and refer it to the Community Development Committee for
recommendation.
Attachments: Sign Program PD 96E
Sign Permit Applic�:rion - Santa Barbara Savings
cc: Steven Kueny, City Manages
File PD 966
CM:ls
PJR /90316C
1 /
These criteria ha F-' ;�„en +established for the purpose of assuring
an outstanding c,,r er, and for the mutual benefit of all occupan!
Conformity will '), � ;trictl, enforced at the expense of the tena:
A) DEF'i'J '11; t•S, S-GN COLORS, LOGOS, AND
1.5T -ER STYLE
1. SIGN: A conmuz. :ra`-_ on device using words, symbols, banners or
pennants designed o advertise, identify, or convey information.
2. SIGN STRUCTURE An} r.- ovi.ce used for the purpose of displaying
or supporting sil.
3: SIGN AREA: Tn area 0a a sign enclosed by a frame, trim or
outline of the arc i within a single continuous perimeter enclosing
the extreme limit of writing or any representation, emblem, or
figure. Where a :.Tn has two or more faces, the area of all faces
shall be included .n determining the area of the sign, except that
where two such f a s c re 1,1laced back to back and are at no L,., int
more than 3 feet or; one another, the area of the sign shall be
taken as one f lc ,
4. LOGO: A dist.i
identified sol,21,,
of this sign prcg
These are:
a) NATIONAL I,OGC
nationally idelti,
and letter st,, 1F
identity.
EXAMPLE:
:tine company signature, trademark or emblem
.ith that specific business. For the purposes
m 2 types permissible logos will be defined.
A registered trademark or emblem that is
ed with. a company and its services. Colors
} var— }, according to the company's national
s k .w�• ;.
b) LOCAL MERCHANT GCS: A trademark or emblem that is specifically
identified with .1 .;;cal merchants' business and services. Letter
style and colors w L1 be restricted to those outlined except that
the merchant will. '.ie allowed a "name plate" or "logo face" which
provides distinct: ndi,,idual identity for his /her business. The
purpose of this i for identity only, and not for advertising
purposes. Advert. sing words or phrases such as "the lowest prices
in the known univ,rse", "the best burger in town ", or ,get 'em
while they .last,, 1 rot I- allowed.
EXAMPLE:
"Name Plate"
or \
"Locno Face"
G�
5. Tenants withc ul -1,1t i(-Jna trademark or logo shall use fol lowing
colors:
a) On the white sti, (..,c; nacre )f the building: Red Shinkolite A :36
or Ulue Shinkolit- 2,.
b) Cn the wood fa,„ o' th,e luilding: Green Shinkolite A 315.
c) On the seccn:± '_cor cabinet signs, tenants shall use ivory
colored plastic f) s ,itft Brown lettering. A color specifica:ly
included in the teiint';1DBA or trademark may be allowed within the
logo at the diL cry :, c , o' t 1.e building c:wner.
6. The letter :,t ie for tenants
shall to _ 'v, r t.e r- rde upper or lower case, or combines.
(SEE BELOW)
11vanle -A BC.D M .J ` PT V +
Garde
CdPS. iowr. +CH x`, nu.nCrdrS X ] a —
g . �J �-pnaK�gr-
stuvw i �5689��
7. The channel le r :erE on the downstairs building fascia (both
wood and stucco fa r,s shall. have 3/4 inch gold trim cap around the
edge of the let:t ,i
8. The neon char 1 illuminated letters shall have 30 MA light
intensity facttrr
9.The internally luminated upstairs cabinet signs shall have a
430,slime -line c)( -white lighting intensity factor.
VA.A
B) FA >C :: ';:G-IS - FIRST FLOOR
1. All tenants identification signs shall be subject to approval
in writing from t!e landlord. Tenants shall submit 5 copies of
shop drawing, i ±etail, ind sample materials for all proposed
signs. Two r;iined copies from the landlord shall then be
submitted to the City for all necessary sign permits. The
tenant's propo : ;ed ign s) must be within the sign criteria outlined
herein and drawing:.. must indicate the building elevation to which
the sign is at ".act +d, .et.tr-�r- size, layout and color, including all
lettering . nd ]raw
2. Tenants whc is not occupy corner suites will be permitted to
install 1 skin t'1e Lroilding fascia utilizing individually
illuminated lette .
3. Tenants occul,y
building shalt t>
Moorpark Plaza's
these requiremert
must be centerec:
building. `f he
closer than 18 .n
bu:..ldings must; 1-
1g �, corner of the building or a free standing
allowed 2 signs. Corner tenants occupying
in structure must center their frontal sign per
The side sign, on inside building corners,
ctwr!en t;!ie main building and front edge of the
ide sign, on outside building edges, must be
`ie-; to the edge of the building. Freestanding
r!ieir sign per their architectural site pl,�ns.
EXAMPLE:
I
u.a inn. nun
I
J
4. Fascia sign:; hall be centered over the building arch or
between building pillars ?:YS applicable) in the front of each
tenant space, and
'..rdicated on architectural drawings.
5. Fascia signs st;:11
got_ exceed a letter height of 18 inches.
Should a tenant de.,,
re ~.wo r: -)ws of lettering, then the combinat.-
shall. not exceed °.
irche_; ri height.
6. Fascia signs
ail occupy no more than 750 of the space
available for earl
tenant ;ign, and shall be centered over the
lease frontage '_e,v,
.nd 1 maximum of 18 inches from each lease line.
7. The tenant sha ..
pay for all signs and their installation a
maintenance. Th,e
t- enant, cic his sign contractor shall obtain and
pay for all neces
ry L:ermi *s and approvals.
8. The tenant �l11;
be responsible for fulfillment of III
requirements of t,l,
-.e cr:.tc ia.
9. The sign ccntr.
t,, s�hi,Ll repair any damage to any surface
caused by his wor�:.
10. The tenant sta
! D,r fully responsible for the operation sign
contractor.
11. Signs shall r,
cover cr, obscure any architectural details.
12. The sign shall
)e limitf�d to tenant's name, logo type, and /or
national trademarK
The u:;e of national brand names or national
brand name logos
1, not be allowed on the sign unless it is
specifically irc_r.'ed
in the tenant's DBA. Any exceptions to
master sign progri
arc to lie approved by the landlord.
13. If a tenant':
ign falls into disrepair and /or sign has been
installed without
roper City permits, the Building and Safety
Department, the cc
nun .t -,, ',:evelopment Cepartment or the landlord
shall serve writ',_,
t:.;c to refurbi.h or replace their sic-
structure, plash
'a-, ani, /or sign illumination within 20 day
from such notice^
14. In the event
,f i tenant vacancy, should a wall sign be
removed, all hoe
stall be repaired and repainted to match
exterior building
I-) - jith..in 5 days from vacating at tenant.'s
expense.
15. All channel .c_ters
exposed to the weather shall be mounted
directly onto the t
ildng and shall be neatly sealed in watertight
condition and Ali
got "a, fastening, and clips shall be dipped
galvanized iron t
nLrs saeel, or other non - corrosive materials.
16 Every sign er,
t<d shy Ll have its permit number, name of
erector, installet
,n -ear, when illuminated and the voltage, in
a readily visit-,I(
t is i.
C) CAB! "j.
':I GN3 SECOND FLOOR
1. Second floor t,� n'< wnc do not occupy a corner suite shall be
permitted to irsta t sign consisting of internally illuminated
cabinet -type sir
2. Second floor s caoinets shall be a maximum of 18 inches high
by 10 inches deep I lc) feet long; and they are to centered between
building column fr(srl, c,,. each tenant space as indicated on the
architectural c ?rr� 4 >l• .
3. Second floor r -.r ,nt,; oc,ci;pying corner suites may place a second
cabinet sign under "h,,t L:ortion of nearest to their suite. This
second sign shi 1 . c egret ed between the exposed glu -lam b-al
which support t°-c
D 3
3
4. All second flop,
c.ctinet signs shall be rectangle with rounded
corners and shall
vo ^.o p_rtions projecting above or buyand t`li
normal configurat:
5. second floor c
ine: -;i;ns shall be single -faced and have --he
metal - abinets ar,ci
ie.cing:, painted to match the building.
6. All tenants idc
t" c,)tion signs shall be subject to approval
in writing fron '1
la ullo:d. Tenants shall submit 5 copies of
shop drawings, ia'
eta11 snd sample materials for all proposed
signs. Two si,In,,c
cp _e a -om the landlord shall ten be submitted
to the City for
n,,( sign permits.
7. The sign wi...1
r imi ~e_; to tenant's name, national trademark
and /or logo type.
'Fle u::� of national brand names or rational
brand name logos
Eli _ot be allowed on the sign unless it is
specifically inc:lu
od �r ht tenant's DBA. Any exceptions to the
master sign prcgra
ar(• ' o re approved by the landlord.
8. All signs and s
pn st.r-ictures as well as the immediate premises
surrounding than
oa; e ✓ell maintained by the tenant.
9. Illumination ~•t.
,t. be +)f uniform intensity and well maintained
for all letter!- ar
or ;%,mh )Is.
10. If a tenant':-.
;ign falls into disrepair and /or sign has been
installed without.
proper City permits, the Building and Safety
Department, the Cc
°munit }- Development Department, or the landlord
shall serve wri.t:t�,n
not.�.ce to refurbish or replace their sign
structure, pla!;t.a
face ar,i /or illumination within 20 days from
such notice.
J.
,11. Any required s
In wirinc; must concealed in the architecture of
the building aw,..,
rom pedestrian view.
12. All cabinet
ign exposed to the weather shall be mounted
directly on the b r
;ding and shall be neatly sealed in a watertight
condition and l'.
-)It,-, f,+steners, and clips shall be hot dipped
galvanized iron,
ir'le- -, ;reel, or other non - corrosive materials.
13. Every sign ere
ted sha._i have its sign permit number, name or
erector, insta:.l.it
. on je;ir, when illuminated and the voltage, in
a readily visit 1,
c t :,, n
EXA14PLE: SECOND .
'k A?'It! iT SIGN
IVORY C )L, 'p� F M E: ROUNDED Ct)RNF:RS
BROWN LETTERING
io' 1
nx
18"
"IAX
D) 1IN:)I <- (AICPY SIGNS
1. For upsta.r_j Md downstairs, tenants shall be permitted
install 1 double- 'ace.i under- canopy sign suspended underneath the
building walkway anopy in front of each tenant space. Such signs
shall be 12 inchP4 high and 36 inches long and shall be centc
between building ,tore front and outer edge of canopy. Plater
for these signs .;all be sandblasted wood type construction with
white letterirn-
EXAMPLE:
E) IWO
I. Monument signs
Moorpark Plaza..
New Los Angeles F
2. Unless other w.
or City Council.
signs. Each face
area. No part
ground to top
Th.a width of III,
3. The concret
exceed 18 incho
not exceed 18 i tc.
feet.
4. Tenants widho
white background
this sign procr;n
5. Light sources
to the greatest. c
EXAMPLE:
6' M:x
i
F) PROI f
1. Signs confusin
or "DANGER" cr
veticle.
2. Portable,
L C 4A I N
L91ITE LLI'!ErcS
T-
!1"
' +MITE :f(J.2UF.H�
TNT SIGN;
gay ne constructed per the approved site plan for
:'hrce monument signs shall be placed adjacent to
anus in front of each free- standing building.
�e approved by the Moorpark Planning Department
onument signs will externally lit, double faced
.rite its frame will not exceed 32 square feet in
the sign may exceed 6 feet in height from the
he length of the sign may not exceed 12 feet.
,crl °ley iot exceed 18 inches.
:.gun -ing base for the monument sign shall `.
Wcvy clr.,und level. The width of the base may
QE. The length of the base may not exceed 12
A Log" type or national trademark may use a
nth red letters as designated in Section A of
or nhe monument sign shall be hidden from view
ens po: Bible.
A
T!'r : ICrS
t:allis such as one that uses the words "STOP"
t2 vision of the operator of a Mc:tor
�r trailer mounted signs.
P
3. signs which f ,ism, scintillate, make sound, move or rotate
except for cl.o -} i temperature signs.
r. Signs attacnk-I o t)u..Lding where the sign extends above the
root line or p r,_ i; t i '`h( buildinq.
). S gns on be is i
n. Billboards,
. Any tempora<
Signs placed off
8. Signs constiti
simulate or im: t,,t
sign or signal
vehicle driver
1,�•it( r walls or garden walls.
c:r per nants.
rn )n pu:>lic property (street, median, island)
erises :n other private property.
nil a. potential traffic hazard; or signs which
i 7 ;.zc color lettering, or design any traffic
iu! a potential hazard to pedestriar or
G) IWN1 R SIGNS AND TEMPORARY WINDOW SIGNS
1. All banner sig : and temporary window signs must adhere to City
standards and he a rrr - od 1 the landlord and the City of Moorpark.
H) ^F!I;,
1. One tenant _.0 , t
on the tenant';
2. Address number
3M white adhes i-v,,
S. 'type style ;h i
4. Only the co 0
5. Tenant name sr 3
on the rear se -v c
"T S'JITE IDENTIFICATION NUMBERS
a,idresas identification sign shall be permitted
n ycr entrance.
ha]1 oe 6 inches high an constructed of reverse
,ryi lie cut numbers
Ye +fel.etica Medium only.
h.t:? �,h�ll be used for suite address numbers.
uite identification number shall be permissible
cn-.ryn �: at the tenant's discretion.
J
,� , L' L v �L.✓ u
C;T" 0,= N100RPARK
E3y ��-
Date
r
n.
� ~
/ D12par men- O� HDODpxz�
'ommunity oc,elo7mert
Sign Permit No.
----'------- 'ate: '
.
Type of Sign <dosoci��ior)�
Sign Permit Fee: Expiration Date:
. uwoe �------- —
xduc
E!L Applicant:
Phone '''~'~ ""'
Zoning:
-----------
-
` Looatioo/��dccsa of �����-
^u000soz Parcel
mz.'
` ---------
t
�l ` \
. 3 Height: �
� i ^
� d Lcngxt:
� e setbacb<o>7ront
'
' mo. of Signs: --
illuminated: yes -
�
Elevation dzawiogL �
- -r xes / / mo
Value of � si
gn: mame' address' phcoe o. of �cviueez ' uzcbi� ec � ' oc»igo' iostallat.400 rcmova- o� Sign. or contractor --for
----
� "z have carefully
cea:aodexamiued the above application and
same to be know ~~ z^=" t'
the
or e opveriog this Provisions of Iaw� and ordinances
rooc�zuctin» will be complied herein with w~et"uzc' o �ecuoo shall be employed in �~e ��coostzuctioo'^= I"cac,�n' acing, o� maintenance of any sign in niolatinn of the ^ a�" Co de -)f the State of califoznia.^
` ____ Date�
- r' -�~~~` ' cc prorcr�y
owner (S) ----------
'
'
'
�
Signature Of Perm-, t,e
Date:
� spcc�o�
ootc:
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