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HomeMy WebLinkAboutAGENDA REPORT 1990 0321 CC REG ITEM 08PPAUL W. LAWRASON, Jr. Mayor SCOTT MONTGOMERY Mayor Pro Tern ELOISE BROWN Council member CLINT HARPER, Ph.D. Council member BERNARDO M. PEREZ Council member LILLIAN KELLERMAN City Clerk TO: FROM: MOORPARK MEMORANDUM The Honorable City Council Patrick J. Richards, Director of Community DATE: March 15, 1990 (CC Meeting March 21, 1990) ITEM B-R STEVEN KUENY City Manager CHERYLJ.KANE City Attorney PATRICK RICHARDS, A.I.C.P. Director of Community Development R. DENNIS DELZEIT City Engineer JOHN V. GILLESPIE Chief of Police RICHARD T. HARE City Treasurer 4- Developmen; { 11 ' SUBJECT: MOORPARK PLAZA SIGN PROGRAM -SANTA BARBARA SAVINGS Background On September 18, 1989 Vogue Sign Company submitted a Sign Permit application for a monument sign at Santa Barbara Savings and Loan, 510 New Los Angeles Avenue. The proposed monument sign face was six feet high (eight feet above grade) six feet wide and internally illuminated. The applicant was informed that the size of the sign would need to be reduced to four feet by six feet and be externally illuminated. At the time of submittal, the Sign Program for this center made no provision for any monument signs. On September 6, 1989, the City Council held a public hearing on PD 966 Major Modification approving a restaurant and bar. Resolution 89-614, approved on September 20, 1989 superseded resolution 89-266 (which conditionally approved PD 966) and directed staff to prepare a sign program prior to any Zoning Clearance issuance. This Resolution directed the sign program to allow two additional monument signs to be constructed but set no standards for size, materials, or colors. The revised Sign program approved on January 16, 1990 allows monument signs to be six feet in height by a maximum length of twelve feet and thirty two square feet sign area per face. Discussion The latest proposal by Vogue Signs on behalf of Santa Barbara Savings is for a five feet tall, six feet wide sign on a one foot concrete base bringing the total height to six feet. Staff believes that there are a number of problems inherent in both the current proposal and the sign program which should be corrected before any further permits are issued. A six feet sign is excessive in height and beyond the need for adequate visibility. Banks and Savings and Loans are different from the typical retail 799 Moorpark Avenue Moorpark, California 93021 (805) 529-6864 The Honorable City Council March 16, 1990 Page 2 operation in that they do not rely upon the need to pull the public from the roadway as a function of their business. These businesses are an identified fixture in the community and their customers know their location before their trips are made and usually do not drop by "on impulse" upon seeing a sign. In addition, Staff has concerns with the amount of copy the Bank may wish to see on the sign. Larger the sign, the greater is the interest to provide additional copy. The proposed location of the sign is on the north side of the building, facing New Los Angeles Avenue, in a planter approximately fifteen feet wide. This will make the proposed sign appear to be part of the building rather than standing on its own. A six feet sign set in an open area will not have the same impact as a sign placed next to the building. For an example, the monument sign for the Civic Center is six feet in height but is located in an open lawn. Placing this sign almost directly next to a building would not be aesthetically pleasing nor functionally useful. Althpugh there are other monument signs in the City of comparable size, each sign should be considered on its own merits and not to be used as a reason of approval because a similar sign is in proximity. The current sign program will allow three monument signs, each six feet, to be placed in close proximity of each other (the Bank, Wendys and the future Rib Cage). Also to be considered is that each free standing building has its own signs on the building face. For example, Santa Barbara Savings has two signs, each twenty feet long on the north and south side of the building. Recommendation Set this matter for discussion at the Council's meeting of April 4, 1990 and refer it to the Community Development Committee for recommendation. Attachments: Sign Program PD 966 Sign Permit Application -Santa Barbara Savings cc: Steven Kueny, City Manager File PD 966 CM:ls PJR/90316C ,, .\ "EXHIBIT D" These criteria have been established for the purpose of assuring an outstanding center, and for the mutual benefit of all occupants. conformity will be strictly enforced at the expense of the tenant. A) DEFINITIONS, SIGN COLORS, LOGOS, AND LETTER STYLE 1. SIGN: A communication device using words, symbols, banners or pennants designed to advertise, identify, or convey information. 2. SIGN STRUCTURE: Any device used for the purpose of displaying or supporting signs. 3: SIGN AREA: The area of a sign enclosed by a frame, trim or outline of the area within a single continuous perimeter enclosing the extreme limits of writing or any representation, emblem, or figure. Where a sign has two or more faces, the area of all faces shall be included in determining the area of the sign, except that where two such faces are placed back to back and are at no point more than 3 feet from one another, the area of the sign shall be taken as one face. 4. LOGO: A distinctive company signature, trademark or emblem identified solely with that specific business. For the purposes of this sign program, 2 types permissible logos will be defined. These are: ,a) NATIONAL LOGO: A registered trademark or emblem that is nationally identified with a company and its services. Colors and letter style may vary, according to the company's national identity. EXAMPLE: b) LOCAL MERCHANT LOGOS: A trademark or emblem that is specifically identified with a local merchants' business and services. Letter style and colors will be restricted to those outlined except that the merchant will be allowed a "name plate" or"logo face" which provides distinct individual identity for his /her business. The purpose of this is for identity only, and not for advertising purposes. Advertising words or phrases such as "the lowest prices in the known universe", "the best burger in town", or "get 'em while they last" will not be allowed. EXAMPLE: "Name Plate" or "Logo Face" D I , .\ 5. Tenants without a national trademark or logo shall use following colors: a) On the white stucco face of the building: Red Shinkolite A 136 or Blue Shinkolite 326. b) On the wood face of the building: Green Shinkolite A 345. c) On the second floor cabinet signs, tenants shall use ivory colored plastic faces with brown lettering. A color specifically included in the tenant's DBA or trademark may be allowed within the logo at the discretion of the building owner. 6. The letter style for tenants shall be Avante Garde upper or lower case, or combined. (SEE BELOW) Avante Garde (W,dthapprux CQ1,,,111L'ttJl1I} c:aps, JOWfJf case. fl(#IIL'(iilS 0 I I - I -v LL~;] 7. The channel letters on the downstairs building fascia (both wood and stucco faces) shall have 3/4 inch gold trim cap around the edge of the letters. 8. The neon channel illuminated letters shall have 30 MA light intensity factor. 9.The internally illuminated upstairs cabinet signs shall have a 43~ slime-line cool-white li9hting intensity factor. ~A B) FASCIA SIGNS -FIRST FLOOR 1. All tenants identification signs shall be subject to approval in writing from the landlord. Tenants shall submit 5 copies of shop drawing, in detail, and sample materials for all proposed signs. Two signed copies from the landlord shall then be submitted to the City for all necessary sign permits. The tenant's proposed sign(s) must be within the sign criteria outlined herein and drawings must indicate the building elevation to which the sign is attached, letter size, layout and color, including all lettering and graphics. 2. Tenants who do not occupy corner suites will be permitted to install 1 sign on the building fascia utilizing individually illuminated letters. 3. Tenants occupying a corner of the building or a free standing building shall be allowed 2 signs. Corner tenants occupying Moorpark Plaza's main structure must center their frontal sign per these requirements. The side sign, on inside building corners, must be centered between the main building and front edge of the building. The side sign, on, outside building edges, must be closer than 18 inches to the edge of the building. Freestanding buildings must place their sign per their architectural site plans . EXAMPLE: rt.n11r SICI UIIJU1D " .,,,,,.,,,.,. tl,;a t1• faot c;olllll 1------------ usu>C muu n1uT '----,-.---, --------- I USIH COUU IICI a•nuo -.- I) 2 4. Fascia signs shall be centered over the building arch or between building pillars (as applicable) in the front of each tenant space, and as indicated on architectural drawings. 5. Fascia signs shall not exceed a letter height of 18 inches. Should a tenant desire two rows of lettering, then the combination shall not exceed 18 inches in height. 6. Fascia signs shall occupy no more than 75% of the space available for each tenant sign, and shall be centered over the lease frontage leaving a maximum of 18 inches from each lease line. 7. The tenant shall pay for all signs and their installation a maintenance. The tenant or his sign contractor shall obtain and pay for all necessary permits and approvals. 8. The tenant shall be responsible for fulfillment of all requirements of these criteria. 9. The sign contractor shall repair any damage to any surface caused by his work. 10. The tenant shall be fully responsible for the operation sign contractor. 11. Signs shall not cover or obscure any architectural details. 12. The sign shall be limited to tenant's name, logo type, and/or national trademark. The use of national brand names or national brand name logos will not be allowed on the sign unless it is specifically included in the tenant's DBA. Any exceptions to master sign program are to be approved by the landlord. 13. If a tenant's sign falls into disrepair and/or sign has been installed without proper City permits, the Building and Safety Department, the Community Development Department or the landlord shall serve written notice to refurbish or replace their sign structure, plastic face, and/or sign illumination within 20 days from such notice. 14. In the event of a tenant vacancy, should a wall sign be .removed, all holes shall be repaired and repainted to match -exterior building color within 5 days from vacating at tenant's expense. 15. All channel letters exposed to the weather shall be mounted directly onto the building and shall be neatly sealed in watertight condition and all bolts, fastening, and clips shall be dipped galvanized iron, stainless steel, or other non-corrosive materials. 16 Every sign erected shall have its permit number, name of erector, installation year, when illuminated and the voltage, in a readily visible location. C) CABINET SIGNS -SECOND FLOOR 1. Second floor tenants who do not occupy a corner suite shall be permitted to install 1 sign consisting of internally illuminated cabinet-type sign. 2. Second floor sign cabinets shall be a maximum of 18 inches high by 10 inches deep by 10 feet long; and they are to centered between building columns; in front of each tenant space as indicated on the architectural drawings. 3. Second floor tenants occupying corner suites may place a second cabinet sign under that portion of nearest to their suite. This second sign shall be centered between the exposed glu-lam beams which support the canopy. D 3 s 4. All second floor cabinet signs shall be rectangle with rounded corners and shall have no portions projecting above or beyond this normal configuration. 5. Second floor cabinet signs shall be single-faced and have the metal cabinets and moldings painted to match the building. 6. All tenants identification signs shall be subject to approval in writing from the landlord. Tenants shall submit 5 copies of shop drawings, in detail, and sample materials for all proposed signs. Two signed copies from the landlord shall ten be submitted to the City for all necessary sign permits. 7. The sign will be limited to tenant's name, national trademark and/or logo type. The use of national brand names or national brand name logos will not be allowed on the sign unless it is specifically included in the tenant's OBA. Any exceptions to the master sign program are to be approved by the landlord. 8. All signs and sign structures as well as the immediate premises surrounding them, shall be well maintained by the tenant. 9. Illumination must be of uniform intensity and well maintained for all letters and/or symbols. 10. If a tenant's sign falls into disrepair and/or sign has been installed without proper City permits, the Building and Safety Department, the Community Development Department, or the landlord shall serve written notice to refurbish or replace their sign structure, plastic face and/or illumination within 20 days from such notice. ,11. Any required sign wiring must concealed in the architecture of the building away from pedest~ian view. 12. All cabinet sign exposed to the weather shall be mounted directly on the building and shall be neatly sealed in a watertight condition and all bolts, fasteners, and clips shall be hot dipped galvanized iron, stainless steel, or other non-corrosive materials. 13. Every sign erected shall have its sign permit number, name or erector, installation year, when illuminated and the voltage, in .a readily visible location. EXAMPLE: SECOND FLOOR CABINET SIGN ROUNDED CORNERS 18" MAX D 4 D) UNDER-CANOPY SIGNS 1. For upstairs and downstairs, tenants shall be permitted to install 1 double-faced under-canopy sign suspended underneath the building walkway canopy in front of each tenant space. such signs shall be 12 inches high and 36 inches long and shall be centered between building store front and outer edge of canopy. Material for these signs shall be sandblasted wood type construction with white lettering. EXAMPLE: )6" WIIIH LE1"11::KS ------~ T 12 11 WOOll GRAIN WIIITI:: llO«DUl~ E) MONUMENT SIGNS 1. Monument signs may be constructed per the approved site plan for Moorpark Plaza. Three monument signs shall be placed adjacent to New Los Angeles Avenue in front of each free-standing building. 2. Unless otherwise approved by the Moorpark Planning Department or City Council, monument signs will externally lit, double faced signs. Each face with its frame will not exceed 32 square feet in area. No part of the sign·may exceed 6 feet in height from the ground to top. The length of the sign may not exceed 12 feet. The width of the sign may not exceed 18 inches. 3. The concrete mounting base for the monument sign shall not exceed 18 inches above ground level. The width of the base may not exceed 18 inches. The length of the base may not exceed 12 feet. 4. Tenants without a logo type or national trademark may use a white background with red letters as designated in Section A of this sign program. 5. Light sources for the monument sign shall be hidden from view to the greatest extent possible. EXAMPLE: T 6' Max i --· ··--·--.... _j 1-----------12" Max F) PROHIBITED SIGNS 1. Signs confusing traffic such as one that uses the words "STOP" or "DANGER" or impair the vision of the operator of a motor vehicle. 2. Portable, "sandwich" or trailer mounted signs. n s J? ! Max 18" J_ 3. signs which flash, scintillate, make sound, move or rotate except for clock and temperature signs. 4. Signs attached to a building where the sign extends above the roof line or parapet of the building. 5. Signs on benches, planter walls or garden walls. 6. Billboards, flags or pennants. 7. Any temporary sign on public property (street, median, island). Signs placed off premises on other private property. 8. Signs constituting a potential traffic hazard; or signs which simulate or imitate in size, color lettering, or design any traffic sign or signal as to cause a potential hazard to pedestrian or vehicle driver. G) BANNER SIGNS AND TEMPORARY WINDOW SIGNS 1. All banner signs and temporary window signs must adhere to City standards and be approved by the landlord and the City of Moorpark. H) TENANT SUITE IDENTIFICATION NUMBERS 1. One tenant suite address identification sign shall be permitted on the tenant's main door entrance. 2. Address numbers shall be 6 inches high an constructed of reverse 3M white adhesive vinyl die cut numbers 3. Type style shall be Helvet~ca Medium only. 4. Only the color white shall be used for suite address numbers. 5. Tenant name and suite identification number shall be permissible on the rear service entrance, at the tenant's discretion. 1-\?~TI-GVEITJ Cl1" OF fv~OORPARI< By ~-,f--J Date -- D 6 0 Sign Permit No. 'CITY OF MOORPARK Department of Community Development Date: 1 9,J2-d2 Type of Sign (description): I :---.-r:::=-~--_,____- . I y f . L"t. 6tll'.t,,1v4 Expiration Date: Sign Permit Fee: ___________ Paid. Owner: • 5)$/)a::t, -{tiif{tu,.PI,, SAUilJ6J Applicant: • VP½E ;:ie: ,,) r}; Address : s I O .ef~!,,:y A ,~sd1 s ,1~~-_ ..... ____ ...,?..,.:1""'< ... 1 __._[;..._t,Y';-'"r.;wi ... ,...;.;;..,?{C....._..1.r:...Y......,1g,_;,2 __ Mo,&poc ., , . -01/41£c1/I; r:,,, ? b 70 'Phonia. ?-!-:: • : ---,----------Pnone No .. Zoning: _ c_:._ 'P.-p Location/Address of Sign: Assessor Parcel No.: s i d e Front SIO I Elevation drawings submitted: /.i/"'Yes //No • 1/',fT--2i(J • .. -. 7t Height: Lenght: Setback(s)Front No, of Signs: Illuminated: / "-1 Yes I I --ttn Value of sign: Name, address, phone no. of Engineer, Architect, or contractor for design, installation or removal of sign.-----,------------- J if i5-01=: S" I c:,~) ~ · kf.+~J: ·p{)Mi:':42 B. fr) /k;;Jrz:/J "I have carefully read and examined the above application and know the same to be true and correct. All provisions of laws and ordinances covering this type of construction will be complied with whether specified herein or.not, No person shall be employed in the placing, construction, relocation, erection, or maintenance of any sign in violation of the Labor Code of the State of California," APPROVAL SIGNUURE --= Date: ,..