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Home My WebLink AboutAGENDA REPORT 1990 0404 CC REG ITEM 11DE PAUL W. LAWRASON, Jr. Mayor SCOTT MONTGOMERY Mayor Pro Tom ELOISE BROWN Councilmember CLINT HARPER, Ph.D. Councilmember BERNARDO M.PEREZ Councilmember LILLIAN KELLERMAN City Clerk MOORPARK M E M O R A N D U M lTEM.1 L- STEVEN KUENY City Manager CHERYL J.KANE City Attorney PATRICK RICHARDS, A.I.C.P. Director of Community Development R. DENNIS DELZEIT City Engineer JOHN V. GILLESPIE Chief of Police RICHARD T. HARE City Treasurer TO: The Honorable City Council FROM:. Patrick J. Richards, Director of 'Community Development DATE: March 30, 1990 (CC meeting of 4,/4/90) SUBJECT: MOORPARK PLAZA SIGN PROGRAM - SANTA BARBARA SAVINGS Background The attached March 15, 1990 memorandum to the City Council gives the general background regarding this subject. At the Council's meeting of March 21, 1990 this matter was referred to the Community Development Committee for consideration and recommendations. On March 23, 1990 the City received a letter from Mr. James Springer, Santa Barbara Savings regarding this matter. His letter also attached. Discussion Pursuant to the Council's direction the Community Development Committee met at 5:00 p.m. on March 26, 1990. After considering the matter their recommendation is as fol.Lows: .1. That the subject sign not be swore than four (4) feet tall nor more than four (4) feet wide, 2. The sign should be poured concrete with raised brass letters the same style as that proposed by Vouge Sign Company. 3. The lighting be reduced in intensity and moved closer to the monument sign as determined by the Director of Community Development. 4. Sign to match building color. 799 Moorpark Avenue Moorpark, GGalifomia 93021 (805) 529 -6864 The Committee felt that the overall design was acceptable, but the proposed sign was far too large foM the location. Recommendation Accept the recommendation of the Community Development Committee and direct staff to issue a sign pF�rmit under such limits. Attachment: 1. March 15, 1990 memo to the City Council 2. March 22, 1990 letter to the City Council from Santa Barbara Savings. PAUL W. LAWRASON, Jr. Mayor SCOTT MONTGOMERY Mayor Pro Tem ELOISE BROWN Councilmember CLINT HARPER, Ph.D. Councilmember BERNARDO M.PEREZ Councilmember LILLIAN KELLERMAN City Clerk MOORPARK P /rp.c O\ OAT z o 9 0 O�9 r�o � 0 /m i ATTACHMENT M E M O R A N I) U M ITEM � STEVEN KUENY City Manager CHERYL J.KANE City Attorney PATRICK RICHARDS, A.I.C.P. Director of Community Development R. DENNIS DELZEIT City Engineer JOHN V. GILLESPIE Chief of Police RICHARD T. HARE City Treasurer TO: The Honorable City Council J FROM: Patrick J. Richards, Director of Community Development ` DATE: March 15, 1990 (CC Meeting March 21, 1990) SUBJECT: MOORPARK PLAZA SIGN PROGRAM - SANTA BARBARA SAVINGS Background On September 18, 1989 Vogue Sign (.:'.ompany submitted a Sign Permit application for a monument sign at Santa Barbara Savings and Loan, 510 New Los Angeles Avenue. The proposed monument sign face was six feet high (eight feet above grade) six feet wide and internally illuminated. The applicant was .informed that the size of the sign would need to be reduced to four feet by six feet and be externally illuminated. At the time of submittal, the Sign Program for this center made no provision for any monument signs. On September 6, 1989, the City Council held a public hearing on PD 966 Major Modification approving a restaurant and bar. Resolution 89 -614, approved on September 20, 1989 superseded resolution 89 -266 (which conditionally approved PD 966) and directed staff to prepare a sign program prior to any zoning Clearznce issuance. This Resolution directed the sign program to allow two additional monument signs to be constructed but set no standards for size, materials, or colors. The revised Sign program approved on January 16, 1990 allows monument signs to be six fe4+t in height by a maximum length of twelve feet and thirty two squ l r'e Ee :,l sign area per face. Discussion The latest proposal by Vogue Signs on behalf of Santa Barbara Savings is for a five feet tall,, six feet wide sign on a one foot concrete base bringing the tota' height to six feet. Staff believes that there are a number ()f: problems inherent in both the current proposal and the sign program which should be corrected before any further permits are issued. A six feet sign is excessive in height and beyond t.h,, need for adequate visibility. Banks and Savings and Loans are rf'fferen" from the typical retail tnnG% r7q_FRRA The Honorable City Council March 16, 1990 Page 2 operation in that they do not rely upon the need to pull the public from the roadway as a function of their business. These businesses are an identified fixture in the community and their customers know their location before their trips are made and usually do not drop by "on impulse" upon seeing a sign. In addition, Staff has concerns with the amount of copy the Bank may wish to see on the sign. Larger the sign, the greater is the interest to provide additional copy. The proposed location of the sign is on the north side of the building, facing New Los Angeles Avenue, in a planter approximately fifteen feet wide. This will make the proposed sign appear to be part o.f the building rather than standing on its own. A six feet sign set in an open area will not have the same impact as a sign placed next to the building. For an example, the monument sign for the Civic Center is six feet in height but is located in an open I.awn. Placing this sign almost directly next to a building would not be aesthetically pleasing nor functionally useful. Although there are other monument signs in the City of comparable size, each sign should be considered on its own merits and not to be used as a reason of approval because a similar sign is in proximity. The current sign program will allow three monument signs, each six feet, to be placed in close proximity of each other (the Bank,. Wendys and the future Rib Cage). Also to be considered is that each free stranding building has its own signs on the building face. For example, Santa Barbara Savings has two signs, each twenty feet long on the north and south side of the building. Recommendation Set this matter for discussion at t..he Council's meeting of April 4, 1990 and refer it to the Community Development Committee for recommendation. Attachments: Sign Program PD 966 Sign Permit Applica.tJ >n - Santa Barbara Savings cc:: Steven Kueny, City Manager File PD 966 CM:ls PJR /90316C 1< ar<x. C�,ur-Oi -,N ; Y c- ouncfi Meeflng 4 _ ,= �' / 199,1 i /uCT]oN; Santa Barbara Savings and Loan Association U Santa Barbara Savings and Loan March 22, 1990 Moorpark City Council 799 Moorpark Avenue Moorpark, California RE: Proposed Monument Sign 510 New Los Angeles Avenuf� Moorpark, California Dear Sirs: . Box DD, Santa Barbara, CA 93102 -0819 (805) 682 -5000 'ACHMENT -;Z l i SANTA BARBARA SAVINGS AND LOAN is seeking City approval for one (1) double -faced illuminated Monument Sign for its location at 510 New Los Angeles Avenue _.n 'he Moorpark Plaza. This requested sign is designed to use the sign cabinet that for many years identified our former location on Moorpark Avenue and High Street. It is a 5'7" Dy 5'7" internally illuminated cabinet sign placed on a 1'0" asc an planned to be located at our new location, perpendicu ar to New Los Angeles Avenue. The design was in full conformance with the Shopping Center's original sign criteria and was ap;ro%e,c1 by the Shopping Center. SANTA BARBARA SAVINGS AND LOA1\ . of this monument sign when out January of 1989. The origina Department of Community Develor, May of 1989 a revised desigr k In September a third submittal 4 that a new revised sign crit._�ri. the Shopping Center. After thf was revised and approved in is n .z. design was submitted. As of th in full conformance with the Mc,c not approved. It- has been our signs at this locat.i.or are of t7.: f. rst requested installation iek location was completed in d�si<an was rejected by the !en. without explanation. In S alsc rejected by the City. not approved, on the grounds would have to be adopted by loci�ik_ Plaza "sign criteria" ry of his year, a new revised s :at,.:, this design, although park. ign Ordinance, is still 'Iva-is n that other illuminated anf s ze or larqer. After more than a year, SANTA B,,RW,RA SAVINGS AND LOAN is now requesting approval of the ori,a_ =ia]. �le.;ign, which at the time of submission was in confc:r�n tce k th the Moorpark Sign Ordinance. The sign adequate 1 ' _a t 1 F- c >f "essionally identifies Moorpark City Council March 22, 1990 Page Two our location to its many customers both day- and - night, and is part of our acknowledged sign E=ntitlement. Insofar as this same sign was previously approved and existed in Moorpark without problem for several years, we feel it is appropriate to proceed and approve this design without fur +het delay. Thank you for your consideration in this matter. Sincerely, Ob'rporate es ring r ce Pr s ' ' ent Properties cc:: Steven Kueny Patrick Richards