HomeMy WebLinkAboutAGENDA REPORT 1990 0516 CC REG ITEM 11RPAUL W. LAWRASON, Jr.
Mayor
SCOTT MONTGOMERY
Mayor Pro Tern
ELOISE BROWN
Councilmember
CLINT HARPER, Ph.D.
Councilmember
BERNARDO M.PEREZ
Councilmember
LILLIAN KELLERMAN
City Clerk
TO:
FROM:
DATE:
SUBJECT:
MOORPARK
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M E M 0 R A N D U M
The Honorable city Council
ITEM I/.!?*
STEVEN KUENY
City Manager
CHERYL J.KANE
City Attorney
PATRICK RICHARDS, A.I.C.P.
Director of
Community Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chief of Police
RICHARD T. HARE
City Treasurer
Craig Phillips,, Administrative Assistant CP
May 11, 1990 (City Council Meeting May 16, 1990)
Consider a Publicity Program For
The City Transit System
The local intra -city transit system provides bus service five
days per week at 35 stops for � . 5 hours each day. Currently,
Moorpark bus schedules and :rouge maps are given to the public
upon request. We generally r-ecE�ive about six calls a week
asking for this information. .t appears that there is a need
for a flyer that provides schedule and route information.
A public notice will be sent raut this month and provides a
low -cost ($350) opportunity to en'rance awareness of the
intra -city transit system.
A key element in the performance of a system is public
awareness of bus routes and sc°I':iedules . In general, awareness
can be enhanced through marl;.F_sting and advertising. Other
transportation providers ha`'c: Used various approaches to
inform the public about ryas: ':.ransi.t. services. The most
common are flyers, schedu I_c ,, tack mounted legends, and
subsidies.
In addition to the flyer, rnother step in developing a
publicity program might inval.,e the placement of a route and
schedule information legen.j,a eacfr hus stop. Various types
of legends are available: Gu:,de -a -Ride is a four -sided unit
that costs about $125 each tr.f Infopost is a one -sided unit
that costs about $80 each. s( ".`r and 'Phousand Oaks have found
that the Guide -a -Ride uritt: fare better' where more bus
schedule and route informat«on is needed, and that the
Infopost units are better whee. only specific information is
needed. For example, Guide r -Fide would be preferred in
downtown areas or where tray f4?s :c-cur (such as Moorpark
799 Moorpark Avenue Moorpark CCalifornia 93021 (805) 529 -6864
The Honorable City Council
May 11, 1990
Page 2
College). The Infopost wouLi be preferred at outlying bus
stops. The installation of this type of mixed legend system
would cost about $4,500 to :install, including materials and
labor. Staff is currently exploring the feasibility of a
quantity purchase in cooper tion with Ventura County to
reduce the unit cost.
Since the Chamber of Commerce now has an Executive Director,
it is feasible that a speci:.il marketing program could be
developed. Such a proggram might focus on providing
information to businesses, encouraging patronage, and
sponsoring legend installaticr[s for marketing.
In summary, a publicity program would include mailing flyers
to all City residents, in_,t,l l i r g l ogends and working with
the Chamber on marketing.
STAFF RECOMMENDATION
It is recommended that the Ci'r Council receive and file the
report.
CP:sc:5111.tem
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INFORMATION DISPLNI
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Other Daytech products
Daytech Shehens
Infopanel
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(King, Twilight (70',).
Patent Penrinrrl
Daytech Mfg
675 Petrolia Rd.
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Dayfech Mfg. Inc
19 Palmer Place
Lancaster, New York.
1408.6
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