HomeMy WebLinkAboutAGENDA REPORT 1990 0606 CC REG ITEM 11DPAUL W. LAWRASON, Jr.
Mayor
SCOTT MONTGOMERY
Mayor Pro Tern
ELOISE BROWN
Councilmember
CLINT HARPER, Ph.D.
Councilmember
BERNARDO M.PEREZ
Councilmember
LILLIAN KELLERMAN
City Clerk
TO:
FROM:
DATE:
SUBJECT:
MOORPARK
M E M O R A N D U M
The Honorable City Council
ITEM,
4/7*TEVEN KUENY
City Manager
CHERYL J.KANE
City Attorney
PATRICK RICHARDS, A.I.C.P.
Director of
Community Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chief of Police
RICHARD T. HARE
City Treasurer
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Patrick J. Richards, Director of Community Development /
May 9, 1990 (CC meeting of 5/16/90)
CONSIDER A REPORT REGARDING THE CREATION OF AN OVERLAY
zONE TO REGULATE SIGNS IN THE DOWNTOWN AREA OF THE CITY
Background
The City Council at their October 1989 joint meeting with the
Planning Commission referred this matter to the Community
Development Committee for recommendations. The Committee met with
staff and introduced'a two phased approach on March 7, 1990 to the
Committee. At the March 7th meeting, by a general consensus, the
Council moved that a target of $12,000 be established to implement
Phase I as recommended by staff and that a preliminary budget for
Phase II be developed after the committee meets with the Chamber
of Commerce.
Discussion
As a further implementation, the Community Development Committee
met with the Director on May 4, 1990. The purpose in meeting again
was to specially discuss the implementation of a sign program which
is more in line with the purpose and intent of the Downtown Study.
The Committee is recommending that a sign overlay zone be placed
on certain properties within the downtown area. A map is attached
to this memorandum which illustrates the sign overlay area purposed
by the Committee (Attachment A). Recently, the staff has received
a number of requests for business signs in the older portion of the
downtown area. Although staff has been generally successful in
reaching an agreeable sign, the lack of any specific standards does
not provide enough direction to the public.
799 Moorpark-Avenue Moorpark, California 93021 (805) 529 -6864
The Honorable City Council
(CC meeting of 5/16/90)
May 9, 1990
Page -2-
Staff has provided as a sample the text of several cities design
manuals for Council's review.
Staff Recommendation
That the city Council direct staff to create a sign overlay zone
for those properties shown on Attachment A and that this matter be
referred to the Planning Commission for comments and
recommendations.
Attachments: "A" Proposed Downtown Sign Overlay Zone Area
"B" Sign Design Samples
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Signs
Signs can go a long way toward
enhancing or detracting from the
attractiveness of your downtown
shopping area. Consider the
positive pedestrian shopping ex-
perience found in Pasadena, Ojai,
or Carmel, California; cities that
have some of the most extensive
controls on signage. Most cities
have sign ordinances that specify
the size and type of signs al-
lowed. Be sure to reference these
rules or reproduce the full text of
the ordinance as an appendage to
your guidelines. Sign guidelines
should address visual concerns
not found in your ordinance and encourage the use
of pedestrian- oriented signs.
The most common types of signs found on
downtown establishments are fltish mounted,
hanging, and zt,indou? signs.
Flush mounted signs are signboards or individual
die -cut letters placed on the face of the building.
Usually there is a recess or horizontal molded band
on buildings that was designed to accommodate
the sign.
Hanging signs are hung from sidewalk coverings or
mounted perpendicular to the sidewalk. Since
they are also placed at eye level, they are very ef-
fective for pedestrians. Show examples of hanging
signs from your town and encourage the use of
these signs on retail businesses.
Windou, sighs are also pedestrian oriented. They
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Icon or graphic signs are the
oldest type of commercial sign
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are common, so that the majority of display area is open for
pedestrian window shopping.
4 '; Icon or graphic signs are the oldest type of commercial sign.
�. They are a type of sign that illustrate by their shape the
nature of the business within. They are the easiest gigns to
4 r �' read and are therefore well - suited to vehicular as well as
pedestrian traffic. If these signs exist in your community,
they should be encouraged.
Lighted signs include neon and signs that are lit internally or
externally by bulbs or lamps. If internally lit signs are
allowed in your central business district, consider including
a guideline suggesting black or dark color backgrounds with
light lettering, or individually illioninated letters are encouraged.
They are more legible from a distance and project less glare.
For externally illuminated signs, encourage light to be
contained within the sign frame and not spill over to other
portions of the building. As neon and bare bulb signs are
becoming quite rare, their continued use and maintenance
are to be encouraged.
In general, signs should relate in placement and size to other
building elements. Do not obscure other building elements sitch
as zoindows, cornices or decorative
details, and sign material, stale and
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color should complement the
} building facade. Often there area
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number of larger buildings
downtown that contain several
individual businesses. Individual
strop signs in a single storefront
should relate to each other in design,
j1 size, color, placement on the
building, and lettering style.
Franchises and chain stores will
adapt their graphics to meet local
guidelines and ordinances.
Do riot obscure other building
elements such as windows,
cornices or decorative details.
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Alterations
Physical change is part of the continuing evolution of
downtown. Downtowns developed over decades illustrate
the variety of architectural styles represented in downtown
buildings. They are unified by shared elements, like mate-
rials, height, and scale, not just style.
As a general approach, respect the original period and stele of
the building, do not make a building look "historical," or
older than it really is. This cheapens what is truly historic
and original in your town. If the restoration of the original
facade rather than a contemporary design is desired, base
the restoration on solid historical documentation such as photos
or original drawings, not on one's "best guess."
New Additions
A modern addition to an older
building is the most sensitive and
difficult design issue to manage.
The National Park Service in
"Preservation Brief 14" focuses
on this sensitive issue and gives
three criteria to consider when
planning a new addition:
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Preserve significant historic
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materials and features.
Avoid constructing the
addition on the primary or
other character- defining facade, (like a cross - street
side). Secondly, minimize loss of historic material
on exterior walls. Building finishes used for the
addition should be similar in material, quality, color,
and dimension to those used on the existing struc-
ture.
Preserve the character of the building. The scale (size
and proportion) of the addition should be compat-
ible with the original building. An additional story
on an existing building with a characteristic roofline
can be set well back from the roof edge to ensure
that the building's profile is not radically changed.
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Avoid a phony historical look.
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❑ Make a visual distinction between old and stew. Avoid a
phony historical look. Additions should be sympa-
thetic to the base building, yet be a product of its
own time. Have shared elements create a sense of
visual relatedness. If the building is an important
one in the community, consider a visual separation
between the addition and the original building, as
this would preserve the identity of the historic
building.
Storefronts
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The storefront is the changeable
area of the commercial building
facade, a transparent area
enframed by the the building
wall above and its side
extensions to the street.
Storefronts should be designed
to fit inside the original opening
and not extend beyond it.
Storefronts, bearing the pressure
to modernize or create a new
image as businesses move in and
lip ,1 out, have commonly experienced
Storefronts, bearing the pressure to several changes in their life.
create a new image as businesses These changes happen slowly, but often have an unsightly
move in and out, have comtnonly cumulative effect, little related to the storefront's original
experienced several changes in form.
their life.
The owner should determine if the existing storefront is the
original or a later alteration. This can often be accomplished
by standing across the street and looking at the upper and
storefront levels of the building. Is there a shared appear-
ance or integration between the upper facade and the
storefront? If so, value this integrity. Preserve original
materials or details and the shape of original openings, otherwise
the proportions of the facade will be lost. Replace missing
original elentettts such as transom windows.
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If there is little relation between upper and lower facade, a
complimentary modern design or a restoration of the
original storefront is in order. Occasionally, a remodeled
storefront is of equal value architecturally as the original.
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Also, it is wise to retain alterations if they are well- designed and
constructed, even if they are of a style different from the
building.
Storefronts have their own common elements. Entry,
kickplate, display windows, transom windows, and a hori-
zontal area for a canopy or sign, all were massed within the
picture of the building frame to give an open, visually inter-
esting appearance at eye level.
Entries
Commercial storefront entries
were typically recessed. This
provided more area for display
space, a sheltered transition
area to the interior of the store,
and emphasized the entrance.
Recessed entries should be retained
and encouraged in new storefront -
construcHon. Commercial entry ��-
doors use large, glass panels r �r 1
with vertical proportions to aid" - $
a sense of invitation and open-
ness to the business. Solid or
residential -type doors with small
areas of glass should be avoided.
Openings containing double entry doors should be retained.
Display Windows
The display window is the link between the pedestrian en-
vironment outside and the business inside. The original size,
division and shape of display windows within the overall store-
front frame should be preserved. Glass should be transparent
to be open for pedestrian viewing. If there are bars or
offices in storefronts downtown, blinds or cafe curtains can be
used for privacy.
Kickplates
The kickplate, or bulkhead, functions to protect the display
window by raising the glass area to a safer and more easily
viewed height. Historically, materials have included wood
panels, marble and ceramic tile. The original kickplate mate-
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Storefronts have their own
common elements.
rial shollld ahm'ils be retained, nlaintalned, or wicovered u7hell
possiNc. Newer storefronts can have simplified kickplates
in similar or smooth materials, or have an all -glass store-
front that retains a kickplate line and proportion by use of a
framing bar or painted line.
Transom Windows
Transom windows were smaller windows above the
display windows that functioned as early energy savers.
They allowed daylight to enter deep into the interior space
° The Secretary of the Interior's
1 Every reasonable effort shall be made to provide a
compatible use for a property which requires minimal
alteration of the building, structure, or site and its en-
vironment, or to use a property for its originally
intended purpose.
2 The distinguishing original qualities or character of a
building, structure, or site and its environment shall
not be destroyed. The removal or alteration of any
historic material or distinctive architectural features
should be avoided when possible.
3 All buildings, structures, and sites shall be recognized
as products of their own time. Alterations that have
no historical basis and which seek to create an earlier
appearance shall be discouraged.
4 Changes which may have taken place in the course of
time are evidence of the history and development of a
building, structure, or site and its environment. These
changes may have acquired significance in their own
right, and this significance shall be recognized and
respected.
5 Distinctive stylistic features or examples of skilled
craftsmanship which characterize a building, structure,
or site shall be treated with sensitivity.
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SIGNS
1. Concept
Signs and related graphics should be integral
to overall building and site design. Sign
concepts should be considered during the
design of buildings, so that signs and
graphics are architecturally incorporated into
those buildings. Size, heights, location, and
material should strongly relate to building
design. Permanent signs should serve to
identify a business, they are an index for the
streetscape, and not primarily intended to
advertise specific products.
2. Sign Programs
Sign programs should be prepared for multiple
occupancy buildings. Programs for uses such
as shopping centers, and office complexes
ensure equity, promote design compatibility,
and facilitate sign permit processing.
Complete sign programs for entire buildings or
building complexes should be included with
design approval of, or signing requests for,
any portion(s) of multiple- occupancy buildings.
3. Design
Signage should be simple and easy to read.
Sign design should be in scale with the visual
relationships of the buildings, landscaping,
and the surroundings.
4. Color
Sign colors shall relate to the buildings
architecture and surroundings. Excessive
brightness and overly brilliant colors should
be avoided.
5. Sign Location
Signs that arc permanently attached to the
building facade are encouraged. Freestanding
signs should be considered only in the
following special instances:
58
a. For the identification of a building ;romp,
commercial or otherwise, such as a shopping
center, professional office group, or
C conrnuinity center, in instances where more than
one use is to be identified by a single sign.
b. 11 ,7ren attached signing would be ineffective due
to.,
- location of building on the site,
- design of the building,
- location of other buildings oi• structures
on or adjacent to the site,
- topography or other natural existing
features,
- or when advance notice of the use is
necessary because of the traffic speed of
the fronting street, such as at a freeway
interchange and signing cannot be
provided on the building.
c. Signs shall always make a definite
architectural contribution and functions as an
integral part of the building design.
6. Sign Style
Sign style should be simple and easy to read, with
text kept to a minimum. Use of individual letters
for signs may be encouraged or even required over
cabinet signs in some cases. Where cabinet
signs are utilized, such cabinet must be an
integral design element of the building and /or
structure.
7. Illumination
Lighting for signs should be compatible with the
design of the signs and the project. Signs may
have interior or exterior illumination. If direct
lighting is used, such as spotlighting, it must be
arranged so the light source is shielded from
view. Internal illumination of cabinet signrs
should use low intensity lamps. Glare onto
adjacent properties, especially residential uses,
is not appropriate.
S. Supergraphics
Supergraphics arc superficially applied coatings or
finishes involving a design pattern or icon, using
one or more colors applied to an exterior building
surface. Supergrapliics will be considered by the
Dcsign Revicw Board. Supergraphics may incorporate
a variety of visual techniques including murals,
should enhance the architecture of the building
(not including signs). To be so considered,
( any such graphic niust:
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(a) Enhance and be compatible with other
design elements of the structure (size,
shape, colors, details, textures,
openings, etc.).
(b) Take into account the entire building,
not just one exterior face.
(c) Take into account the appropriateness of
the design within the context of the
immediate surroundings.
(d) Comply with the provisions of the Sign
Ordinance.
9. Pedestrians
Signs for pedestrians should be provided where
necessary for orientation, safety, and
availability of services or public facilities.
60
A. General Signage Standards
This section represents a selection of sign types and
styles to be used in the design of projects within Santa
Fe Center. City staff will use these standards in the
review of projects during the Site Plan Review
process.
These standards establish a system of reasonable,
nondiscriminatory criteria to regulate and control the
size, location, type and quality of both permanent and
temporary signs within Santa Fe Commercial and
Professional Centers.
Each development represents only a small portion of
the project as a whole but contributes significantly to
the overall visual image of the community. The
uniform application of these provisions will provide
the basis for the integrated visual character envisioned
for Santa Fe Center.
The sign program will inform and direct employees
and visitors and accommodate public safety and ease
of circulation throughout the project.
General Guidelines:
• All signs shall be maintained in good repair, in-
cluding the display surface, which shall be kept
neatly painted or posted. The exposed backs of
all signs visible to the public shall be suitably
finished and maintained.
• All signage shall be designed free of bracing,
angle -iron, guy wires, cables or similar devices.
• Any sign which does not conform to the
provisions contained herein shall be made to con-
form or shall be removed.
• The area of signs is calculated by the smallest rec-
tangle which encloses all text and graphics.
• The height of all signs shall be measured from the
highest point of the sign, exclusive of any part of
the sign not included in area calculations.
• An effort shall be made to achieve consistency be-
tween building style and sign design. In all cases,
signage shall be complementary to the exterior
treatment of the building or location involved.
• Color schemes for signage shall relate to other
signs, graphics and color schemes in the vicinity,
in order to achieve an overall sense of identity.
A strong hierarchy of signage
has been developed to direct
and inform vehicular and
pedestrian traffic.
Professional and Commercial Design Guidelines VI- I
CORPORATE PLAZA
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Coordinated monument and
directional signs will rein-
force the community theme.
B. Permanent Community Theme
Monument Signs
The following sign standards will effectively regulate
the placement, erection and maintenance of per-
manent signage within Santa Fe Commercial and
Professional Center areas. These standards are in-
tended to provide equitable standards for the protec-
tion of property values, visual aesthetics, and the
public health, safety and general welfare.
The hierarchy of signs for Santa Fe Commercial and
Professional Center is as follows:
1. Community Monument Signs
• These monument signs will identify the Santa Fe
Center property at its comers.
• The wall material is limited to only cobblestone,
designed in a semi - circular arrangement that
blends into the natural slope and landscaping.
• The maximum dimensions of the wall shall be six
(6) feet in height by eighty (80) feet in length.
• The maximum dimensions of the message area or
sign text shall be limited to twenty four (24) in-
ches in height by twenty (20) feet in length.
• Sign text shall be limited to identification of Santa
Fe Center with steel channel letters finished in a
polished bronze or gold color.
• Concealed lighting sources located flush with
grade or back -lit letters against wall faces shall be
used.
VI -2 Santa Fe Center
I . Project Monument Sign
• These signs will identify either the Commercial or
Professional center at key project entry points.
• Two signs will be symetrically arranged on each
side of key entry intersections.
• Wall material shall be cobblestone topped with a
six (6) inch high beveled stone or concrete cap.
• Wall dimensions shall be a maximum of four (4)
feet in height by thirty (30) feet in length. The wall
design shall be semicircular with pilasters at either
end measuring three (3) feet thick by slightly
higher than four (4 +) feet.
• The maximum dimensions of the message area or
sign text shall be limited to (18) inches in height
by twenty (20) feet in length.
• Steel channel letters finished in a polished bronze
or gold color shall be used.
• A concealed lighting source located flush with
grade or back lit letters may be used.
3. Address/Driveway Monument Signs
This sign will provide street addressing for in-
dividual or multiple parcels, or a group or build-
ings at the major street driveway entry.
One sign is required per parcel or group of parcels
at the major entry, positioned perpendicular to but
outside of the street R.O.W. Signs should be lo-
cated to the right of the exit lane from the parcel,
with text on both sides.
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Professional and Commercial Design Guidelines VI -3
Multi - Tenant Retail Com-
mercial and Restaurant uses
will have wooden signs of
similar design.
• Wall base material shall be cobblestone, with
twelve (12) inch concrete cap to mount letters on.
• Wall dimensions shall be a maximum of four (4)
feet in height by ten (10) feet in length by one (1)
foot in width.
• Sign text shall be limited to the identification of
the street address.
• Eight (8) inch steel channel letters, finished in a
polished bronze or gold color shall be used.
• Concealed lighting located flush with grade or
back lit letter shall be used.
4. Retail or Restaurant Monument Signs
• This sign will identify multi - tenant retail build-
ings or theme restaurants from the street and will
substitute for the driveway monument sign.
• One sign per entry and one sign on site near the
building is allowed, with never more than two
such signs per parcel.
• Sign materials shall be limited to a one (1) foot
high cobblestone base and a smooth finished or
carved wood post and banner system.
• Sign dimensions shall be a maximum of eight (8)
feet in height by six (6) feet in length, with the
retail center or restaurant text limited to a to a three
(3) foot high banner. Major Tenant banners are
to be limited to one (1) foot in height.
• Concealed lighting flush with grade shall be used
to illuminate signs. Internally illuminated or
"canned" signs near streets are not allowed.
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Professional and Commercial Design Guidelines VI -5
5. Vehicular Directional Sign /Bollard
• These. signs will provide on -site directional infor-
mation and not be used for advertising.
• A cobblestone or brick base with a square one (1)
foot high concrete cap to mount letters on shall be
used.
• The dimensions shall measure a maximum of four
(4) feet in height by eighteen (18) inches thick.
• Six (6) inch steel channel letters, bronze or gold
in color, or embossed concrete may be used.
• If needed, lighting sources shall be located flush
with grade.
6. Building Addressing Sign
• This sign will identify individual buildings on
multi - building parcels.
• The design of the sign shall be incorporated into
the architecture, landscaping and hardscape.
• A cobblestone, brick, or concrete base with con-
crete cap similar in design to the driveway monu-
ment sign is recommended.
• This sign shall be limited to a maximum of four
(4) feet in height by ten (10) feet in length by one
(1) foot thick.
• Eight (8) inch steel channel letters, bronze or gold
in color, or embossed lettering in the flat concrete
cap is acceptable.
• Concealed lighting sources located flush with
grade are recommended.
7. Street Signs
• Street signs should identify the two major streets
at intersecting public rights - ofway.
• A pole design similar to the streetlight standards
discussed in the Lighting Section of the Design
Guidelines shall be used.
• Wrought iron scrollwork or detailing should be
used on poles.
• Poles shall be painted a dark brown or a near black
color with text on banners designed and located
per the City of Folsom's standards.
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C. Permanent Building
Identification Signs
1. Building Parapet/Wall Signs.
• These guidelines apply to office, hotel, research
and development, and other major tenant uses.
• Parapet signs will identify the major tenant within
the building. Any corporate logo must be in-
cluded within the message area calculation.
• Signage should be located roughly two (2) feet
below the cornice or parapet line.
• Only one (1) sign per building is allowed, unless
the building has two major street frontages. In this
case two (2) building parapet /wall signs identify-
ing the major tenant are allowed, with one (1) sign
per building face per street frontage. They should
never be located next to each other at the comer.
• In multi -tenant buildings an additional sign may
be allowed on the same building face at the top of
the first floor for a second major tenant. This
would allow two (2) signs on the same building
face.
• Sign text and logo area is limited to eighteen (18)
inches in height for the first floor, with six (6) in-
ches of additional height allowed for each addi-
tional floor.
• Back -lit steel channel letters with a polished
bronze or gold color finish or individually il-
luminated letters and logo are recommended.
Professional and Commercial Design Guidelines
Building parapet /wall signs
should use simple lettering
styles.
VI -7
Signage in multi- tenant com-
mercial developments will
hold to the underlying historic
theme.
2. Commercial Retail and Restaurant
Parapet/Wall Signs
• These guidelines apply to multi -tenant retail,
commercial, restaurant, and similar uses which
would be compatible with a strong historical
theme.
• Signs shall be placed underneath roofs on build-
ing walls.
• Individual tenant identification shall be limited to
one wall or parapet sign per tenant.
• Sign text and logo area shall measure a maximum
two (2) feet in height by twenty (20) feet in length,
regardless of the number of floors.
• Sand blasted or painted wood signs are en-
couraged. Internally illuminated individual let-
ters integrated with the architectural style can be
acceptable if carefully designed. Architecture
should not be distorted or obscured with
misplaced or unusually large sign bands.
• Suggested materials include painted and /or
sandblasted wood, ceramic tile, metal, carved'
wood, and hardboard.
• Background colors shall be earthtones ranging
from natural wood, tan and brown to rust or white.
• As a general rule, there should be no more than 3
colors used on a sign.The sign message should
visually contrast and complement the background
colors.
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• These signs can be used by individual tenants un-
demeath pedestrian arcades or covered walkways.
Thematic signs should be reminiscent of
downtown Folsom and Old Town Sacramento.
• As an alternative to parapet or wall signs, signs
may be hung underneath and parallel to pedestrian
walkways, facing out towards parking areas.
• All wood construction with carved or bright
colored letters is required.
• Sign dimensions shall be limited to a maximum
height of twelve (12) inches by a maximum
length of seven (7) feet or twelve (12) feet when
used as an alternate to parapet sign hung between
columns and oriented towards parking areas.
• Any required sign lighting must be concealed in
architecture away from pedestrian view.
• For additional detailed criteria please refer to: "A
Guide for Signs; Old Sacramento Historic Dis-
trict.” prepared by the City of Sacramento.
Hanging signs should be
used for multi- tenant iden-
tification in retail commer-
cial structures.
Professional and Commercial Design Guidelines
VI -9
• These signs can be used by individual tenants un-
demeath pedestrian arcades or covered walkways.
Thematic signs should be reminiscent of
downtown Folsom and Old Town Sacramento.
• As an alternative to parapet or wall signs, signs
may be hung underneath and parallel to pedestrian
walkways, facing out towards parking areas.
• All wood construction with carved or bright
colored letters is required.
• Sign dimensions shall be limited to a maximum
height of twelve (12) inches by a maximum
length of seven (7) feet or twelve (12) feet when
used as an alternate to parapet sign hung between
columns and oriented towards parking areas.
• Any required sign lighting must be concealed in
architecture away from pedestrian view.
• For additional detailed criteria please refer to: "A
Guide for Signs; Old Sacramento Historic Dis-
trict.” prepared by the City of Sacramento.
Hanging signs should be
used for multi- tenant iden-
tification in retail commer-
cial structures.
Professional and Commercial Design Guidelines
VI -9