HomeMy WebLinkAboutAGENDA REPORT 1990 0530 CC ADJ ITEM 11HPAUL W. LAWRASON, Jr.
Mayor
SCOTT MONTGOMERY
Mayor Pro Tern
ELOISE BROWN
Councilmember
CLINT HARPER, Ph.D.
Councilmember
BERNARDO M. PEREZ
Councilmember
LILLIAN KELLERMAN
City Clerk
TO:
FROM:
DATE:
SUBJECT:
MOORPARK
O
4
oQ 4/ /
M E M O R A N D U M
The Honorable City Council
ITEM 9 I , Vt
STEVEN KUENY
City Manager
CHERYL J. KANE
City Attorney
PATRICK RICHARDS, A.I.C.P.
Director of
Community Development
R. DENNIS DELZEIT
City Engineer
JOHN V. GILLESPIE
Chief of Police
RICHARD T. HARE
City Treasurer
01t�
Patrick J. Richards, Director of Community Development
May 9, 1990 (CC meeting of 5/16/90)
Background
CONSIDER A REPORT REGARDING THE CREATION OF AN OVERLAY
ZONE TO REGULATE SIGNS IN THE DOWNTOWN AREA OF THE CITY
The City Council at their October 1989 joint meeting with the
Planning Commission referred this matter to the Community
Development Committee for recommendations. The Committee met with
staff and introduced a two phased approach on March 7, 1990 to the
Committee. At the March 7th meeting, by a general consensus, the
Council moved that a target of $12,000 be established to implement
Phase I as recommended by staff and that a preliminary budget for
Phase II be developed after. the 'ommitt ��e meets with the Chamber
of Commerce.
Discussion
As a further implementation, the Community Development Committee
met with the Director on May 4, 1990. The purpose in meeting again
was to specially discuss the implementation of a sign program which
is more in line with the purpose and intent of the Downtown Study.
The Committee is recommending that a sign overlay zone be placed
on certain properties within the downtown area. A map is attached
to this memorandum which illustrates the sign overlay area purposed
by the Committee (Attachment A). Recently, the staff has received
a number of requests for business signs in the older portion of the
downtown area. Although staff Ias been generally successful in
reaching an agreeable sign, the lack of any specific standards does
not provide enough direction to she oublic.
799 Moorpark Avenue Moorpark. California 93021 (805) 529 -6864
The Honorable City Council
(CC meeting of 5/16/90)
May 9, 1990
Page -2-
Staff has provided as a sample the text of several cities design
manuals for Council's review.
Staff Recommendation
That the city Council direct staff to create a sign overlay zone
for those properties shown on Attachment A and that this matter be
referred to the Planning 'ommission for comments and
recommendations.
Attachments: "A" Proposed Downtown Sign Overlay Zone Area
"B" Sign Design Samples
pr9may9.a
Moorpark Downtown Study
D
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.Signs
Signs can go a long vvay tovvard
enhancing or detracting from the
attractiveness Of your downtown
shopping area. Consider the
positive pedestrian shopping ex-
perience found in Pasadena, 01ai,
or Carmel, California; cities that
have some of the most extensive
controls on signage. Most cities
have sign ordinances that specify
&A
the tine and type of mgm, ;il-
SOL
lowed. 13e sure to reterem e these
rules or reproduce the full text of
the ordinance as an appendage to
your guidelines. Sigh guldehme ,
should address Visual Font ern,,
not found In your ordnlan( e and encour,:,p,
ne use
of pedestrian - oriented igr �.
The most common tvpes of signs found ,t
downtown establishments are flush inowit, i
hanging, and u•111110 ctrl <.
ATTACHMENT
Flush momifcd sign ,are signboards or Inlf -, i, Jai
die -cut letters placed on the face of the build Ig
Usually there is a recess or horizontal mold( boo d
on buildings that IVa, designed to accon :i 1 ,tt
the sign.
Hangiiig si ns are hung from sidewalk ct,,, er gs r
mounted perpendicular to the sidewalk. �J
they are also placed at eve level, they art v4', et
fective for pedestrians. Show examples of Ai n-,
signs tram vour town and encourage th+ n
these signs on retail hll,ine,seti.
V'iruto r• sr�>ns arc also pedestrian oriented
Hanging St . gns
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Icon or graphic signs arc tilt,
oldest type of couttrrcrc ial sigtl
v
'i
,ire common, t t1w i1wic,rlty of display area is open for
pedestrian 1-�,n I-"11
Icon orgraphtt +; al L' the' ()I de,t type of commercial sign
They are a type )I ign th,It 'Aw trate by their shape the
nature of the bll n t-s, wimi: They are the easiest �*Ign, to
read and are thcrt ,,r, vr.l- ,lined to vehicular as well os
pedestrian troth. t th••s-. ',I s11, exist in vour ( ommunity,
thev should b" 1) 11,, cj i
l.i,`llted sighs MC111,1,` neon and signs that art, lit internally or
externally by mull' of Limps if internally lit signs are
allowed in your ., rltral buswe,s district, consider including
A guideline sughe -!1114 Wack ter Hark color lia(kl *rounds with
iight lettering, or o, iwid:urlltt lihmii►tate•d letters arc encouraged.
Thev are more lk -(, Isle tram i distance and project less glare.
t-or externally Illw!iwarec, s ;�,ns, encourage light to hr
orttalncd tt,iti1 1! .1, -i, ; t!i,mt atld not drill o;•cr to other
porttotr, of tilt' 't t,i, A rt-on and bare bulb signs are
beloming elllllt' , I ,.., 'I' i t �'1tmued ut e aitd nmintcriance
,Ire to he eniO,ir.lt ,l
In general, si —
imilditrg cicmew-
t
�J
Do not obscure other limlelilt',
elements such as roiudou
cornices or decorativv detail,
111,1 ITIOte tt placement antl size to other
,I u t olis, ate other Imildittg elements ~Itch
it., :outdouws, cornices or decorative
' details, and stgu material, stltic anal
r. color should Complement till'
building facade. Often there are a
v
number of larger buildings
I' downtown that contain several
individual businesses. ludwidual
sit tp �,rgrts ill a,inglc storcfront
sh u!d relate to each other lit ticst�tr,
Color, placenwilt on till,
- 1 brttlditlg, and letti -i-mv ,41110.
Fr,inchises and chain stores „•ill
aak:apt their graphics to meet local
ide'line's and ordinances.
Alterations
Physical change is part of the contuluin�, � \ kvuln of
downtown. Dolvntovvns developed over J, -Id( s 111U trite
the variety of architectural styles represents ' 11.10 ll OW11
buildings. Thev are unified by shared t le 1 t slk., ) ,ltc-
rials, height, and 1ca1e, not )ust style.
Asa general approach, re�,pcct flit, ttrr,trr A -t
tilt, huildHig, do not make a building loos. 1,
older than it really is. This cheapens what :
and original in vour town If the restoratlol
facade rather than (I contemporary design 1
the restoratitm U)1 :,i)hd historical dttcumentatrtst
or original drawlvgs, not oil one ", "best L� It
New Additions
A modern addition to ,in older
building is the 111o`t sensitive and
difficult desll;n issue to n1,111age.
The National park Service in
"Preservation Briet 14" focuses
on this sensitive iti,ue and gives
three criteria to consider when
planning a new addition:
'il ;111st ;t :,:r Or
torl,,aI "' t r
truiv hlstnnc
A the or t•inal
sot l ,1, 1 i wtos
at- !`. •`M
Itrt•tit,r�•t• st,tnitrctntt lustoric' 7�j � q Avoid constnlrtin the i.
addition on the plim,ir-Y or
other character- tjefnling facade, tlii,(
side). Secondlv, minimize loss of 1,,i-
on exterior walls. building finish- I
addition should tW inlilar in 111a1c•1
and ciinlen•-ton to tho"e used on the
tun•.
1 011 It' .t•r
.. •d t u h
oior
Prescrc,e tht• charlictt••. tit tilt, h oldM" le It dir 1' re
and proportion) of the addition slwti ..I I e cony it-
'bit, with the prig 11,11 building. All a. flint -rlal sinry
on an exist111i; huilt.iini, with a 011,11 t ,"1A t !aniline
can be set %%r•11 11,IJ from the root t d: s• t. t r ,u
that the hul':t11n: '. profile is not 1 tt i I\ t I . -l). -c
OL
C• .rya t�
1.�
fl uotd a phortu historical loon.
Nlakc a i'; 1 tt :x'IIN t :, '1 1'7CtZCC(')1 (till x1111 11t•1e'. AVOid a
phom hi,i-
7 u ai iook Additions should be sympa-
thetic to -h,
base building, yet be a product of its
own tllm
la.'t• Shared Clemt11ts create it sense of
Visual
It the building is an important
one in tht•
tnimunitl , consider a vitival Separation
hetwet n it
addition and the original building, is
this wouic
reserve ' it identity of the historic
huildil
•� t . 1 u
L
Storefronts, bearing tile' pressure to
Storefronts
The storefront is the changeable
area of the commercial building
facade, a transparent area
enframed by the the building
..ill above and its side
extensions to the street.
litoretronts should be designed
to 'i' in, ;idc tire ori�irral opciting
.1 d not C\tend hevond it.
5toretronts, bearing the pressure
to modernize or create a new
111 alive as husinesties move in and
tl. t, have commonly experieIlced
so ,,oral changes in their life.
create a new image as busincssc: These changes h,it t'ei lo,., , :gut oaten have an unsightly
/lode' in and out, llat"c com/t1o111te cumulative Cftet tti it i the storefront's original
crpericncc•d scvcral cl wigcs 11; form.
their lire.
The owner shout,,
Iu "i`'i11a1 or:11:1,' ;.
l'v standing a( ik,
storefront levels
once or integi-xi
storefront? It ,t
n111WI 11,; or de•t 1;i
the proportior- 1
t "1�n1 ;11 clt•'1rc1r
;Ct:'T HOW F tile cxistin` storerront is tilt
fi7'u•1i his can otter he accomplished
tht' strcct .Intl looking at the upper and
tilt huiidi ;w. is there a shared appear-
!'Cl i'.et'n t 11 upper facade and the
Ilue tl•a integrity. 11rescrz'c oriXimil
;1 'l.r• la" tt orl�ma1 alp nine's, othenvise
IC t.Il,Id1 t. iil he lost. N,' 1111 <111IN
i1 > :•' •..:ndo%.s.
I' there is littlt n o •. n t�.. eli upper and lower tacade, a
e onlplimentai it I i', t:, s .;i,. or a restoration of the
original storet't, i i 1 !r,ie' Occasionally, a renlodeled
siorefront is w i it ,r.'I, :tcctura1ly a, the original.
Also, it is wise to retain alterations if their a,c
constructed, even it they_ are of a stvle diffc r-
building.
�eli- d<•rr��rr••d urrd
Storefronts have their own common elerncr! , l rntry
kickplate, displav winaows, transom windcwc,-s and a •uiri-
zontal area for a c,mopy or sign, all wort ni..,scd within the
picture of the building frame to give an opt i,,tiolk nter-
esting appearance at eve level.
Entries
Commercial storefront entries
were typically recessed. This Iowan" I
provided more area for display
space, a sheltered transition
area to the interior of the store,
and emphasized the entrance.
Recessed entries should he retained
and Prrcouraged ire 11CRI storefront
construction. Commercial entry
doors use large, glass panels
with vertical proportions to aid
a sense of invitation and open-
ness to the business. tiolicl or
residential -t i /pe dorms with small
areas of glass should he avoided.
Openings containing double ctitri/ doors shou;c. f
Display Windows
The display window is the link between thc ; ,.,&e,triai en-
vironment outside and the business inside. 7 orr�irral 4 C.
division arul shape of display zt,iruloucs within Me . !era,l stor, -
front fratrre should be preserved. Glass Shoup. k transparc-nt
to be open for pedestrian viewing. if there ill bar,. or
offices in storefronts dcn,ntenvn, blinds or ;.r' ir'cr i cli hr
used for prwacia.
Kickplates
The kickplate, or bulkhead, tunctions to pnitc. - the dr�p}.it
window by raising the glass area to a safer in mcirc C& IN
viewed height 1 listcirically, materials ha\ c .r ucltd tvOOd
panels, marble and coramic the The ori�r,r,r kl ,r' nrr
storefronts have their oum
convru »r elements.
rrrl should aluar:r- .'t:;r I: 'i r r,:rflltaI)II,,I• ru- trnrrr1 -cd wlrrn
Irr >ssilrlr . i\ewer <,trc> it,, c.tn have simplified kickplates
in similar or smokit n,xerr,rl-, or have an all -glass store-
front that retain, i rckriatC lane and proportion Ihv use of a
framing bar or p,,r: �ci I n
Transom Windou s
Transom windr�„ , I ere smaller windows above the
dtsplav windo„, t :t •unt turned as early energy savers.
Thev allowed ox. I ht t• 1 r nt,• deep into the interior space
The Secretary of the Interior's
1 Every reasonwie effort silall be made to provide a
compatible u,.. for .i property which requires minimal
alteration .A `.I+ burldmn , structure, or site and its en-
vironment, ( r t.sw pr )perty for its originally
intended pu:I I-t
Z The distingu,�,;:;nti mginal qualities or character of a
building, strur'urr.,, or site and its environment shall
not be destrr ,� t d. I he winoval or alteration of any
historic mater r: or di,tinctive architectural features
Should be a \Ill letl vlwr. possible.
3 All buildiri:,,, � tru; ur s and sites shall be recognized
as products , .t :-u• r ot, n -inc. ;Alterations that have
no historic ;l ':,. rs and t, -ii, h se: k to create in earlier
appearance: -it, it i,t ,1r,c mageti.
-t Changes Nvli., , tnx 1r,i� r taken place in the course of
time are evtocr , e .t t ie i istory and development of a
building, str i, urt , .,r ,i md its environment. These
changes ni -i I yr , tqui`�ti ,it;nificance in their own
right, and t�) - r i in ..,hall be reco;;nizcd and
respected
DlstinCtivt. , .tr eatures or caample, of skilled
craftsman -hi., h c , - hc a, terize a building, structure,
or ate �h,r : , d %v h 'ensrtivity.
7�
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n/or r/l /s...
Flits
S/GNS 5NOULD bt pLANAAED T
FIT W/r# A 5U 1LO 1N65
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SIGNS
1. ('on, pt
Sign and related graphics should be integral
to o, �,rall building and site design. Sign
cone. ;)ts should be considered during the
desi,- i of buildings, so that signs and
grap:, cs are architecturally incorporated into
thos! buildings. Size, heights, location, and
mat( al should strongly relate to building
dcsi:.n. Permanent signs should serve to
iden: Cy a business, they are an index for the
strcc.scapc, and not primarily intended to
advc rise specific products.
2. Sign Pro pram%
Sign programs should be prepared for multiple
occutiancv buildings. Programs for uses such
as sh )pping centers, and office complexes
cnsuc c equity, promote design compatibility,
and - acrlitate sign permit processing.
Cjrnj,icte sign programs for entire buildings or
building complexes should be included with
dcsil i approval of, or signing requests for,
an. arrion(s) )f multiple- occupancy buildings.
3. Deli
Sign.i� ;e should be simple and easy to read.
Sign icsign should be in scale with the visual
rcl:ii nships ol' the buildings, landscaping,
anc c surrou tdings.
4. Colo
Sign Aors shall relate to the buildings
archi c:cture and surroundings. Excessive
bri;;l mess and overly brilliant colors should
b-_' I, nded-
5. Sign ocation
-hat are I-crmanently attached to the
boil('. :ig facade are encouraged. Freestanding
srl;ns hculd be considered only in the
f !'.l n,, shy•: cl instances:
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®Ii11111111t111
I�IrcmlO
nlll
u1nmILI1111L11`1
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S/GNS 5NOULD bt pLANAAED T
FIT W/r# A 5U 1LO 1N65
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r'cf.5 //'Ve s 5.
SIGNS
1. ('on, pt
Sign and related graphics should be integral
to o, �,rall building and site design. Sign
cone. ;)ts should be considered during the
desi,- i of buildings, so that signs and
grap:, cs are architecturally incorporated into
thos! buildings. Size, heights, location, and
mat( al should strongly relate to building
dcsi:.n. Permanent signs should serve to
iden: Cy a business, they are an index for the
strcc.scapc, and not primarily intended to
advc rise specific products.
2. Sign Pro pram%
Sign programs should be prepared for multiple
occutiancv buildings. Programs for uses such
as sh )pping centers, and office complexes
cnsuc c equity, promote design compatibility,
and - acrlitate sign permit processing.
Cjrnj,icte sign programs for entire buildings or
building complexes should be included with
dcsil i approval of, or signing requests for,
an. arrion(s) )f multiple- occupancy buildings.
3. Deli
Sign.i� ;e should be simple and easy to read.
Sign icsign should be in scale with the visual
rcl:ii nships ol' the buildings, landscaping,
anc c surrou tdings.
4. Colo
Sign Aors shall relate to the buildings
archi c:cture and surroundings. Excessive
bri;;l mess and overly brilliant colors should
b-_' I, nded-
5. Sign ocation
-hat are I-crmanently attached to the
boil('. :ig facade are encouraged. Freestanding
srl;ns hculd be considered only in the
f !'.l n,, shy•: cl instances:
,J
a. For the idell-lificatiorr of a huildr r ur r. /ac-,a •; , , v oow ,,,,,
commercial or otlter1vise. such as r,
cenller, projesslonal office gronp,
C cunrnuurit }' c c,rt r, i,r i,rstances }1', , : lu
one use 1 to re rdeutrficd i7V a
b. When attach.,•d si�rricr, lvould be ;' • t I 51 GN
to.
- location of brfilciirr,, un the
- design of the bw1ding. rY,. '( 4 :, :II• :w,..;,,t. :.;- .,,,..,,,,,
- location of other buildi,rgs u, :rl' '
Oil or adjacent to the site,
- topogra,-hY or other natural c!.r Nor ,H,s
features. - --
- or when adr•anlce notice of tllc r,s !s SlGI V p
necessary because of the irai11, 'ecd u; *MUM
rile fronting street, such as at 'e-c'v - - - --
inter•Chalrge and signing Cann
providev oil the building.
c. Signs shall always maize a defier e OPEN -
architectural contribution and furct r c:s rnr a
integral part of the ;,zalding desl ilttl Ldl i h1U0;11• Il I, w4 .7,., ,i, h,•
6. Sign Style
Sign style should be simple and easy to cad. witr,
text kept to a minimum. Use of 1nd.,vi1luat :cttcl
for signs may be encouraged or even rc :,.Itrc ov;r
cabinet signs in some cases. Where cz.b1 t
signs arc utilized, such cabinet must Le n BRIGHT LXl�F. /OR uGfq s /�yourrres
integral design clement of the bulldln :, -w ' 1r SIGN .:GA/Nsr - AR/CP11 SyGp 1,vr4e 1ca.
structure.
7. Illumination
Lighting for signs should be conlpatlb :: ,i
design of the signs and the project. -)1g m:.y
have interior or exterior illumination, d1r;cl
lighting is used, such as spotlighting, I: u,.t btu
arranged so the light source is shielded om
view. Internal illumination of cabitwi . rs
should use low Intensity lamps. Glare
adjacent properties, especially resident j c.
is not appropriate.
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8. Superbraphics
Supergraphics arc superf icially applied
finishes Involving a design pattern u; :.
one or more colors applied to an extoll ,
surl:acc. Supergraphics %vill be consid2i
Design Rcvlcw Board. Supergraphic, r
1 varlCty Of visual tCCI1111CjuCS 111c111i1 1
should enhance the :lrchltc;:turc of it ;
(not lncludill , .lr' 1m) 1-c, b;; so cons,;:
any such nit :st:
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la) ::r.hln�e .ind be compatible with other
lesign elements of the structure (size,
h;.pc, :oiors, details, textures,
i;t ; Fake into account the entire building,
;o' :,lit ne exterior face.
(c ) I ak -- into account the appropriateness of
the ,lesign within the context of the
,mmediat: surroundings.
(d) ::c mply with the provisions of the Sign
)r 1 n3
9. PeOestrians
S,g;;; t or pedestrians should be provided where
ncc ;sary for orientation, safety, and
ak: ahilrt: ;f services or public facilities.
r,
A. General Signage Standards
This section represents a selection of sign types and
styles to be used in the design of projects within Santa
Fe Center. City staff will use these standards in the
review of projects during the Site Plan Review
process.
These stwidards establish a system of reasonable
nondiscriminatory criteria to regulate and control the
size, location, type and qualitv of both permanent and
temporary signs within Santa Fe Commercial iuid
n';!fe \•.Il!(ial � :iii: i
Each development represents only a small portion of
the project as a whole but contributes significantly to
the overall visual image of the community. The
uniform application of these provisions will provide
the basis for the integrated visual character envisioned
for Santa Fe Center.
The sign program will inform and direct employees
and visitors and accommodate public safety and ease
of circulation throughout the project.
General Guidelines:
• All signs shall be maintained in good repair, in-
cluding the display sui lace, which shall be kept
neatly painted or posted. The exposed backs of
all signs visible to the public shall be suitably
finished and maintained.
All signage shall be designed Gee of bracing,
angle -iron, guy wires, cables or similar devices.
Any sign which does not conform to the
provisions contained herein shall be made to con -
torm or shall be removed.
The area of signs is calculated by the smallest icJ .
The height of all signs shall be measured from the
highest point of the sign, exclusive of any pan of
the sign not included in area calculations.
• An effort shall be made to achieve consistency be-
tween building style and sign design In all cases.
signage shall be complementary to the exterior
treatment of the building or location involved.
• Color schemes for signage shall relate to other
signs, graphics and color schemes in the vicinity,
in order to achieve an overall sense of identity.
Professional and Commercial Design Guidelines
A strong hierarchv of signage
and in, +r;r r: :eh;rulat . ;n„
pedestrian traffic
VI -I
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CORPORATE PLAZA SOLDINGS
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Coordinated monument and
directional signs Kill rein -
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VI -2
B. Permanent Community Theme
I. Community Monument Signs
I Monument Sign.S
i
• These monument signs will identify the Santa Fe
�
Center property at its comers.
The following sign standards will effectively regulate �
'Die wall material is limited to only cobblestone,
the placement, erection and maintenance of per-
designed ui a semi - circular arrangement that
manent signage within Santa Fe Commercial and
blends into the natural slope and landscaping.
Professional Center areas. These standards are in-
The maximum dimensions of the wall shall be six
tended to provide equitable standards for the protec
I 1
(6) feet in height by eighty (80) feet in length.
lion of property values, visual aesthetics, and the
• The maxunum dimensions of the message area or
public health, safety and general welfare I
I
sign text shall be lunited to twenty four (24) in-
Ttie hierarchv of signs 'Mr Santa Fe Commercial and
ches in height by twenty (20) feet in length
F'ri�fr:�imal � rntrt . a., iiii�,
• Sign text shall he limited to ]dent ifirvion �f C1rt,
Fe Center with steel channel letters finished in a
polished bronze or gold colcr.
• Concealed lighting sources located flush .v ith
grade of ba,_k -lit iettelN agauist Aaii taL r..ii,tti fu-
used
Santa Fe Center
?. Project Ivionument Sign
These signs will identify either the Commercial or
Professional center at key project entry points.
Two signs will be symetrically arranged on each
side of key entry intersections.
Wall material shall be cobblestone topped with a
six (6) inch high beveled stone or concrete cap.
Wall dimensions shall be a maximum of four (4)
feet in height by thirty (30) feet in length. The wall
design shall be semicircular with pilasters at either
end measuring three (3) feet thick by slightly
higher than four (4 +) feet.
The maximum dimensions of the messap-e area or
sign text shall be limited to (18) inches in height
") twenty -'20) feet in lefigil:
Steel channel letters finished to a polished bronze
or gold color shall be used.
A concealed lighting source located flush with
grade or back lit letters may be used.
3. Address /Driveway Monument Signs
• This sign will provide street addressing for in-
dividual or multiple parcels, or a group or build-
ings at the major street driveway entry.
• One sign is required per parcel or group of parcels
at the major entry, positioned perpendicular to but
outside of the street R.O.W. Signs should be lo-
cated to the right of the exit lane from the parcel,
with text on both sides.
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Professional and Commercial Design Guidelines V1-3
Multi - Tenant Retail Com-
mercial and Restaurant user
will have wooden signs of
similar design.
• Wall base material shall be cobblestone, with
twelve (12) inch concrete cap to mount letters on.
• Wall dimensions shall be a maximum of four (4)
feet in height by ten (10) feet in length by one (1)
foot in width.
• Sign text shall be limited to the identification of
the street address.
• Eight (8) inch steel channel letters, finished in a
polished bronze or gold color shall be used.
• Concealed lighting located flush with grade or
back lit letter shall be used.
�. Retail or Restaurant N1011urrIcnt Si`n�
- I
• Tliis sign will identify multi- tenant ietaii buiid-
ings or theme restaurants from the street and will
substitute for the driveway monument sign
• One sign per entry and one sign on site near the
building is allowed, with never more than two
such signs per parcel.
• Sign materials shall be limited to a one (1) foot
high cobblestone base and a smooth finished or
carved wood post and banner system.
• Sign dimensions shall be a maximum of eight (8)
feet in height by six (6) feet in length, with the
retail center or restaurant text limited to a to a three
(3) foot high banner. Major Tenant banners are
to be limited to one (1) foot in height.
• Concealed lighting flush with grade shall be used
to illuminate signs. Internally illuminated or
"canned" signs near streets are not allowed.
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VI -6
5. Vehicular Directional Sign /Bollard
• These signs will provide on -site directional infor-
mation and not be used for advertising.
• A cobblestone or brick base with a square one (1)
foot high concrete cap to mount letters on shall be
used.
• The dimensions shall measure a maxunum of four
(4) feet in height by eighteen (18) inches thick.
• Six (6) inch steel channel letters, bronze or gold
in color, or embossed concrete may be used.
• If needed, lighting sources shall be located flush
with grade.
%. Building Addr(�,inU Ciqil
1hL" -,1g11 viii ldcIIIit� IIdiv lu.0 nuullult'�
multi - building parcels
• The design of the sign shall be incorporated into
the architecture, landscaping and hardscape.
• A cobblestone, brick, or concrete base with con-
crete cap similar in design to the driveway monu-
ment sign is recommended.
• This sign shall be limited to a maximum of four
(4) feet in height by ten (10) feet in length by one
(1) foot thick.
• Eight (8) inch steel channel letters, bronze or gold
in color, or embossed lettering in the flat concrete
cap is acceptable.
• Concealed lighting sources located flush with
grade are recommended.
7. Street Signs
• Street signs should identify the two major streets
at intersecting public rights - ofway.
• A pole design similar to the streetlight standards
discussed in the Lighting Section of the Design
Guidelines shall be used.
Wrought iron scrollwork or detailing should be
used on poles.
• Poles shall be painted a dark brown or a near black
color with text on banners designed and located
per the City of Folsom's standards.
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C. Permanent Building
Identification Signs
1. Building Parapet/Wall Signs.
• These guidelines apply to office, hotel, research
and development, and other major tenant uses.
• Parapet signs will identify the major tenant v, ithin
the building. Any corporate logo must be in-
cluded within the message area calculation.
• Signage should be located roughly two (2) feet
below the cornice or parapet line_
• Only one ( 1) sign per building is allowed, unless
the httlldint! has twfi rna)'or street frnntages to hi
Caise two (2) building parapet/wall signs idennty-
tng the mayor tenant are allowed, with one (1) sign
per building face per street frontage. They should
never be located next to each other at the comer.
• In multi -tenant buildings an additional sign may
be allowed on the same building face at the top of
the first floor for a second major tenant. This
would allow two (2) signs on the same building
face.
• Sign text and logo area is limited to eighteen (18)
inches in height for the first floor, with six (6) in-
ches of additional height allowed for each addi-
tional floor.
• Back -lit steel channel letters with a polished
bronze or gold color finish or individually il-
luminated letters and logo are recommended.
Building parapet4vall sign,
should use simply' leitefill1
stvles
Professional and Commercial Design Guidelines VI-7
Signage in multi- tenant com-
mercial deti,elopments will
hold' & "tl:i w,dt•,l'in�hi,r�,�i
theme
I Commercial Retail and Restaurant
Parapet /Wall Signs
• These guidelines apply to multi - tenant retail,
commercial, restaurant, and similar uses which
would be compatible with a strong historical
theme.
• Signs shall be placed underneath roofs on hudd-
ing walls.
• Individual tenant identification shall he limited to
one wall or parapet sign per tenant.
• Sign text and logo area shall measure a maximum
two (2) feet in height by twenty (21m, fe-rt ;,, ;,- i,iql
regardless of the nurnher of floors
Sand blasted or painted wood liens are en-
couraged Internally illuminated individird !rr
tern integrated with the architectural style ..gin hr
acceptable it' carefully designed. Architecture
should not be distorted or obscured with
misplaced or unusually large sign bands.
• Suggested materials include painted arid/or
sandblasted wood, ceramic tile. metal. carvers
wood, and hardboard.
• Background colors shall be ear-ditones ringing
frorn natural wood, tan and brown to rust or white
• As a general rule, there should be no more than 3
colors used on a sign.The sign message should
visually contrast and complement the background
colors.
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3. Multi - Tenant Commercial Projecting
or Hanging Signs
• These signs can be used by individual tenants un-
demeath pedestrian arcades or covered walkways.
Thematic signs should be reminiscent of
downtown Folsom and Old Town Sacramento.
• As an alternative to parapet or wall signs, signs
may be hung underneath and parallel to pedestrian
walkways, facing out towards parking areas
• All wood construction with carved or bri ht
colored letters is required.
• Sign dirnensiorts shall be limited to a ma.rirnun,
height of mclve (12) niches by a tnaxirnum
I1 11 1 ',C' ,C;, ICr; 11 i �Ci`C I Icet �Oict.
used as an alternate to parapet sign hung between
columns and oriented towards parking areas.
• Any required sign lighting must be concealed in
architecture away from pedestrian view.
• For additional detailed criteria please refer to- "A
Guide for Signs; Old Sacramento Historic Dis-
trict." prepared by the City of Sacramento
Hanging signs should he
used for multi- tenant tden
trfir'atinn in retail r�!n;m,'�
Professional and Commercial Design Guidelines VI -9