HomeMy WebLinkAboutAGENDA REPORT 2012 0502 CC REG ITEM 10F ITEM 10.F.
City council h4eeting
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MOORPARK CITY COUNCIL AcrloN:� �
AGENDA REPORT _mx
TO: Honorable City Council
FROM: Dave Klotzle, City Engineer/Public Works Director
Prepared by: Shaun Kroes, Senior Management Analys
DATE: April 20, 2012 (CC Meeting of 05102/12)
SUBJECT: Consider 2012 Moorpark Beach Bus and Summer Youth Bus Pass
Programs
BACKGROUND/DISCUSSION
The 2011 Moorpark Beach Bus program concluded on August 18, 2011. A summary of
last year's program is attached. The 2012 Moorpark Beach Bus program is scheduled to
begin June 12, 2012 and end August 16, 2012, providing another 30 days of public transit
services to Zuma Beach.
As mentioned in Attachment 1, staff is recommending that the City discontinue the
requirement that passengers provide a photo identification to board the bus. The Moorpark
Beach Bus is funded with Transportation Development Act(TDA)funds, and is considered
a general public transportation program. Consequently, the City does not have the ability
to enforce the photo identification requirement. In the past, passengers who did not have
photo identification at the time of boarding the bus were not refused service. It is possible,
however, that the posted requirement deterred some potential passengers from using the
service because they did not have identification.
In 2009,the City implemented a new"Buy Three, Get One Free"Beach Bus pass program.
The program has continued since then. There are two types of"Buy Three, Get One Free"
Beach Bus passes. The first is for students/adults and costs $15.00. The second is for
seniors/disabled and costs $6.00. The Summer Youth Bus Pass sells for$15.00 per pass
and is available for any passenger between the ages of 6 and 20. The Summer Youth Bus
Pass will provide unlimited ridership on Moorpark City Transit Route 1 and Route 2 from
June 1 through September 7, 2012.
S:\Public Works\Everyone\Reports\Staff Reports\2012\May\05-02-2012(2012 Beach Bus Program).doc 223
Honorable City Council
May 4, 2011
Page 2
The proposed Beach Bus and Summer Youth Bus Pass programs for Summer 2012 are
detailed below:
1. The Beach Bus will provide two trips per day, Tuesday through Thursday for ten
weeks during the summer (June 12, 2012 through August 16, 2012).
2. Continue not to have the tripper bus service for days when passenger demand
exceeds capacity.
3. Beach Bus will start its pick up and drop off at Campus Canyon School and
continue to Peach Hill Park.
4. Maintain Beach Bus fare at $5.00 round trip for students/adults.
5. Maintain Beach Bus fare at $2.00 round trip for seniors/disabled.
6. Passengers five and under ride for free.
7. Passengers will be given wrist bands for their return trips. Passengers who use the
first trip to Zuma Beach will be required to use the first return trip from Zuma Beach.
Passengers who use the second trip to Zuma Beach will be required to use the
second return trip from Zuma Beach. This will prevent passenger overflow
concerns and ensure that everyone who traveled to the beach will be able to return
to Moorpark.
8. Continue the "Buy Three, Get One Free" Beach Bus program.
9. Continue the Summer Youth Bus Pass program.
10.Discontinue the photo identification requirement.
FISCAL IMPACT
The City awarded a three-year agreement for services with Student Transportation of
America (STA) for bus excursions, including the Beach Bus on May 4, 2011. The 2012
rates are$349 for the first five hours of service,then an additional$50.50 per hour for each
additional hour. The estimated cost to operate the Beach Bus for 2012 is $20,000.00. In
2011, the City collected $6,593.00 in fares. In 2012, an estimated $6,500.00 in fares is
anticipated for collection, for an estimated net cost of$13,500.00. As in previous years,
the$13,500.00 will be funded from the City's TDA funds. Sufficient TDA funds have been
budgeted for this purpose. TDA funds not spent on transit projects are spent on streets
and roads projects.
STAFF RECOMMENDATION
Approve the proposed 2012 Moorpark Beach Bus and Summer Youth Bus Pass Programs.
Attachment: Beach Bus 2011 Summary
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g°�p 90 ft6hc Works (Department
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aggraa MEMORANDUM
TO: Honorable City Council
Steven Kueny, City Manager
FROM: Shaun Kroes, Senior Management Analyst
DATE: October 13, 2011
SUBJECT: Beach Bus 2011 Summary
The 2011 Summer Beach Bus service began June 14, 2011 and concluded on August
18, 2011. The City provided two trips per day, three days of the week, Tuesday through
Thursday. Passengers were instructed that the trip they took to Zuma Beach
determined their return trip. Passengers who used Trip 1 to Zuma Beach were required
to use Trip 3 to return to Moorpark. Passengers who used Trip 2 to Zuma Beach were
required to use Trip 4 to return to Moorpark. If the driver determined that he had
enough capacity, passengers were permitted to switch their return trip.
The Beach Bus performed two roundtrips between Moorpark and Zuma Beach for 30
days. Numbers used on this report are for Summer 2011 (June —August). Technically,
June 2011 is part of FY 2010/11, and any income and costs would be attributed to that
fiscal year.
Ridership,
Table 1: Beach Bus Season 2011 and 2010 Comparison
Summer Beach Bus
20,1,1 Days Total Round Average Last Year
Trips Ridership
June 2011 9 413 46 424
July 2011 12 566 47 389
August 2011 9 471 52 249
30 1,450 48 C 1.062
Table 1 above compares Summer 2011's ridership to Summer 2010's ridership. During
2011, there Were 1,450 roundtrips between Moorpark and Zuma Beach. This is a
36.53% increase over last season, when 1,062 roundtrips were provided. During
Summer 2011 the Beach Bus ran 30 days, the same number of days as 2010.
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Beach Bus Summary 2011
Page 2
Table 2: 2001 -2011 Beach Bus Passengers
2001- 2011 Beach Bus Passengers (Round Trip)
2,200 -
2,000 -
1,800 -
1,600 -
1,400 -
1,200 -
1,000 -
800 -
600 -
400 -
200 -
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Table 2 above shows the Beach Bus ridership since the Beach Bus began in 2001.
There has been a 110% increase in ridership since 2001. During Summer 2001, there
were 689 roundtrips. Since 2001 the Beach Bus has evolved. In 2001 and 2002 the
Beach Bus provided one round trip to and from Zuma Beach on Tuesdays and
Thursdays. In 2003 the City increased the number of trips to two round trips per day,
and began going to San Buenaventura Beach on Thursdays. Beginning in 2004, the
City decided to do two roundtrips to Zuma Beach on Tuesdays and Thursdays. The
City decided to stop going to San Buenaventura Beach after 2003 because ridership
decreased on Thursdays, with passengers citing that San Buenaventura was colder
than Zuma, and too rocky to enjoy the beach. After returning to Zuma Beach, ridership
increased and the City received positive feedback from passengers. The City increased
the number of days of service in 2009 to meet the anticipated demand in service. The
previous year, there were frequent days when passenger demand exceeded capacity.
When possible, the City provided a tripper bus to meet the demand. The extra days of
service were intended to eliminate the need for a tripper bus. Although the tripper bus
was not needed in 2009, there was an overall decrease in ridership. This could have
been from a number of factors, including the cooler temperatures experienced during
several days of service in 2009 compared to 2008; the increase in fare in 2009 to
previous years; the extra rules including pre-determined trips that may have dissuaded
passengers from using the Beach Bus; and alternative summer plans for passengers as
a result of the Moorpark Unified School District's decreased summer school program.
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Beach Bus Summary 2011
Page 3
In 2010, the City decreased the number of days of service from four days per week to
three days per week. Again, the City saw a decrease in ridership. This is attributed to
the decrease in days of service and the cooler summer that was experienced in 2010
compared to other years.
Program Cost
In 2011, the City collected $6,593.00 in fares, compared to $4,209.00 collected in 2010,
an increase of 56.64%. The Beach Bus Program cost $17,642.50 this year. This is a
23.15% decrease compared to 2010, when the program cost $22,955.81. The overall
farebox ratio for 2011 was 37.37%, compared to 18.33% in 2010.
In 2011, Student Transportation of America (STA) received the City's new contract for
providing Beach Bus services for the next three years. STA's bid was significantly lower
than other bids submitted and was lower than rates charged by the City's previous
contractor, Durham School Services. STA provided very good service in 2011 for the
Moorpark Beach Bus and Arroyo Vista Recreation Center's activities.
Bus Incidents
There was one incident this year involving two passengers who were allegedly spotted
by the Beach Bus driver smoking marijuana on the bus. The incident occurred on July
28, 2011. The driver notified the Ventura County Sheriffs Department who met the bus
at Campus Canyon School. The officers apprehended the two passengers and
collected a bag of marijuana that the driver confiscated from the passengers. The
passengers were both minors; consequently, the police were unable to provide the City
with contact information. The driver was instructed to not permit the two passengers on
the bus the remainder of the summer. The driver did not report any incidents involving
the passengers attempting to board the bus after the incident.
Bus Stops
In.2011, the City replaced the Civic Center Beach Bus stop with two new stops. The
first was located on High Street across the street from the Metrolink Station. The
second stop was at Poindexter Park. The Civic Center bus stop was removed out of
concerns of continuing the 3-point turn with a 40-foot school bus. The High Street and
Poindexter Park bus stops were used about equally, but, the High Street bus stop had
the higher number of total passengers collected out of the two stops, thanks to the Boys
and Girls Club using that particular bus stop a couple of times. The ranking of total
number of passengers boarding from each bus stop was, Arroyo Vista Recreation
Center (430); Peach Hill Park (423); Campus Canyon School (386); High Street (160);
and, Poindexter Park (51).
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Beach Bus Summary 2011
Page 4
Summer Bus Passes
In 2009, the City implemented a new "Buy Three, Get One Free" Beach Bus pass
program. The program has continued since then. In 2011, the City sold $273 in Beach
Bus passes. There are two types of "Buy Three, Get One Free" Beach Bus passes.
The first is for students/adults and costs $15.00. The second is for seniors/disabled and
costs $6.00. The Summer Youth Bus Pass sells for $15.00 per pass and is available for
any passenger between the ages of 6 and 20. The Summer Youth Bus Pass provides
unlimited ridership on Moorpark City Transit Route 1 and Route 2 from June 1 through
September 9, 2011. The City sold 13 Summer Youth Bus Passes, for a total of
$195.00.
Summer 2012 Preparation
Based upon the ridership in 2011, it is recommended that the 2012 Moorpark Beach
Bus program continue in the same manner as 2011. One recommended change is to
remove the requirement for photo identification. The Moorpark Beach Bus is funded
with Transportation Development Act (TDA) funds, and is considered a general public
transportation program. Consequently, the City does not have the ability to enforce the
photo identification requirement. Although some passengers do carry identification, it is
possible that the requirement deters some potential passengers who do not have
identification.
The following program features are proposed for 2012:
1. Continue the Beach Bus Service with two trips per day, Tuesday through
Thursday for ten weeks during the summer.
2. Continue not to have the tripper bus service.
3. Beach Bus will start its pick up and drop off at Campus Canyon School and
continue to Peach Hill Park.
4. Maintain Beach Bus fare at $5.00 round trip for students/adults.
5. Maintain Beach Bus fare at $2.00 round trip for seniors/disabled.
6. Fares will remain free for passengers five and under.
7. Passengers will be given wrist bands for their return trips. Passengers who use
the first trip to Zuma Beach will be required to use the first return trip from Zuma
Beach. Passengers who use the second trip to Zuma Beach will be required to
use the second return trip from Zuma Beach. This will prevent passenger
overflow concerns and ensure that everyone who traveled to the beach will be
able to return to Moorpark.
8. Remove the photo identification requirement for passengers.
9. Continue the "Buy Three, Get One Free" Beach Bus Pass program.
10. Continue the Summer Youth Bus Pass program.
C: Dave Klotzle, City Engineer/Public Works Director
228