HomeMy WebLinkAboutAGENDA REPORT 2011 0914 CC SPC ITEM 10D ITEM 10.1).
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AGENDA REPORT
TO: Honorable City Council
FROM: Dave Klotzle, City Engineer/Public Works Director
Prepared by: Shaun Kroes, Senior Management An lyst
DATE: August 31, 2011 (CC Special Meeting of 09/14/11)
SUBJECT: Consider Sponsorship of the 2011 Metrolink Holiday Toy Express
SUMMARY
The City Council is being asked to approve a $2,000.00 sponsorship for Metrolink's 2011
Holiday Toy Express.
BACKGROUND
For the past fifteen years, Metrolink's Holiday Toy Express has been performing at their
stations in Southern California. The event includes a decorated train with over 50,000
lights and a live musical show featuring Santa and his friends. In addition to the free
entertainment, Metrolink encourages the audience to donate new toys for the California
Firefighter's "Spark of Love" Toy Drive, which are distributed to underprivileged children
throughout the local area. The Holiday Toy Express runs through Moorpark each year,
including last year when Metrolink had to reduce the number of stations visited to 15. In
the past, the City has supported the event through advertising and providing Volunteer
Patrol for safety. Beginning in 2008, the City also provided coffee and hot chocolate. Also
beginning in 2008, the City began donating $1,000.00 towards the Metrolink Holiday Toy
Express.
DISCUSSION
This year, Metrolink is requesting that the City donate $2,000.00 to the Metrolink Holiday
Toy Express. Metrolink did not request a donation in 2010, when it reduced the number of
stations visited to 15, although Moorpark was one of the 15 stations visited. City Council
has sponsored the Holiday Toy Express in 2008 and 2009 by becoming a"Santa's Buddy"
and approved donating $1,000.00 to Metrolink. The City has budgeted $1,000.00 in FY
11/12 for the Holiday Toy Express. If the City sponsors the 2011 event in the amount of
$2,000.00, Metrolink will provide the City will the following:
SAPublic Works\Everyone\Reports\Staff Reports\2011\September\09-14-2011(Metrolink Holiday Express Donation).doc 110
Honorable City Council
September 14, 2011
Page 2
• "Thank you" message at Moorpark Metrolink station
• Circulation of flyers at Moorpark Metrolink station prior to the event
• Give away or display presence at Moorpark Metrolink station during the event
• City logo on posters at community centers, 52 Metrolink train stations, transit stores
and employment centers — circulation of 10,000
FISCAL IMPACT
If approved, Metrolink will submit an invoice to the City, requesting $2,000.00. The
adopted FY 11/12 Budget includes $1,000.00 of Transportation Development Act (TDA)
funds in anticipation of this program. The new request of$2,000.00 will require $1,000.00
in additional funds. This $1,000.00 can be transferred using a Budget Line Item
Adjustment from the VISTA budget line item. The adopted FY 11/12 Budget included
$40,000.00 for VISTA services. The Ventura County Transportation Commission has
announced that Moorpark's FY 11/12 VISTA cost will be $35,378.40. Part of this
$4,621.60 in savings can be transferred to fund the additional$1,000.00 Metrolink donation
request.
STAFF RECOMMENDATION
Approve $2,000.00 sponsorship for the 2011 Metrolink Holiday Toy Express.
Attachment
2011 Metrolink Holiday Toy Express Flyer
111
METROUNK, F
e
Swthern Calrforn a Regional Rail Authority
August 18, 2011
Shaun Koes
City of moorpark
skroes @ci.moorpark.ca.us
Dear Mr. Koes:
On behalf of Metrolink, we are very pleased that the City of Moorpark may serve as one of our host
cities for the Holiday Toy Express®tour this year. Each host city is asked to contribute to its success by
becoming"Santa's elf'and sponsor this special train to help raise funds so we can off-set some of the
$301,000 estimated cost.
Santa's glittering train,the Metrolink Holiday Toy Express, is once again preparing to travel from city to
city to entertain families and help to collect toys for the less fortunate. Although last year we had to trim
the program to only 15 stops due to budgetary constraints,this year we hope to return to our full
schedule and bring back the musical performance.This year's proposed 44-city tour,which passes
through six counties(San Bernardino, Riverside,Ventura,Orange County, Los Angeles and San Diego
counties) brings a brightly packaged gift—a 450-ton train decorated with holiday displays and 50,000
twinkling lights—and of course,Santa!
Families who come to the station to enjoy this free holiday treat are encouraged to bring new
unwrapped toys. Local firefighters typically collect more than 100,000 toys for the ABUISpark of Love
Toy Drive during the season on nights the Holiday Toy Express is in town.These toys are distributed in
their local communities to families who may not be able to provide gifts this holiday season.
It's not too early to start planning.Since this is the 15th anniversary of the Holiday Toy Express,we want
to showcase our dedication to the community in a big way.This initiative will not be possible without
your participation, so we are asking that you contact me at xiebellc @scrra.net or 213-452-0419 with any
questions and your sponsorship commitment by August 26,2011.
We are very excited to offer this great holiday show to the communities we serve.
Sincerely,
Claudia Ziebell
Metrolink Communications Manager
112
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