HomeMy WebLinkAboutAGENDA REPORT 2011 1207 CC REG ITEM 09DTO:
FROM:
DATE:
SUBJECT:
MOORPARK CITY COUNCIL
AGENDA REPORT
Honorable City Council
Hugh R. Riley, Assistant City Mana e
ITEM 9.13.
City Council Weeiing
November 23, 2011 (CC Meeting of 12/7/11)
Consider Adopting a High Street Arts Center Ticket Donation
and Discounting Policy
BACKGROUND & DISCUSSION
From time to time the High Street Arts Center General Manager receives requests from
various entities for tickets to various main stage performances (Tickets) to be used as
prizes for fundraisers and in exchange for products or services such as advertising. In
addition, Tickets including Season Tickets are sometimes included as benefits for
supporting the Moorpark Foundation for the Arts at the higher dollar value levels.
Occasionally, a group or organization will request a block of Tickets at a discounted rate
depending on the number of Tickets purchased. The Arts Center also has used Ticket
discounts as a method to promote greater attendance by groups such as senior adult
living complexes, schools and service clubs.
Since the cast and crew members involved in each show are not paid, they are provided
with 2 complimentary Tickets for friends or family. These Tickets may not be sold and
the practice generally results in additional friends or family attending performances. The
Show's Director who is also not paid, has been allocated up to 10 tickets per show.
These individuals donate countless hours for rehearsals and performances.
The City and the Arts Center receive benefit from Ticket donations because of the
publicity associated with announcements about the Tickets and the shows.
Complimentary Tickets and discounted Tickets for groups tend to enlarge audiences for
performances that are rarely sold out. When Show Tickets are provided to the Moorpark
Foundation for the Arts for guests or as part of membership benefit packages, the
Foundation has reimbursed the City for those tickets at face value.
The City Council is being asked to consider adopting the attached policy that will govern
the donation and discounting of Tickets.
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Honorable City Council
Regular Meeting of December 7, 2011
Page 2
FISCAL IMPACT
High Street Arts Center Show Ticket prices are:
Full
Single Show Season
• Adults - $18.00 $80.00
• Seniors (55 +) , Military,
Students and teachers $14.00 $60.00
• Children 12 and under $10.00 $36.00
Since the donated tickets would not otherwise be sold unless the particular show is sold
out, there is no expected fiscal impact to the Arts Center or the City.
STAFF RECOMMENDATION
Adopt High Street Arts Center Ticket Donation and Discounting Policy and direct that it
be incorporated into the next update of the City Council Policies Resolution.
ATTACHMENT: Draft High Street Arts Center Ticket Donation and Discounting Policy
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ATTACHMENT 1
SECTION .
Policy _ : HIGH STREET ARTS CENTER TICKET DONATION AND
DISCOUNTING POLICY
Purpose
The purpose and intent of the City Council in adopting the High Street Arts
Center Ticket Donation and Discounting Policy (Policy) is to govern the use of
complimentary Ticket donations or price discounting in furtherance of public
purposes for events or performances held at the High Street Arts Center. From
time to time, requests are received from various entities for High Street Arts
Center event or performance Tickets to be donated or sold at a discounted price
for fundraising purposes. In addition, the City may offer to provide complimentary
or discounted Tickets in exchange for products or services such as advertising,
printing, or other similar in -kind contributions, or in exchange for financial
donations in furtherance of public purposes. The use of complimentary or
discounted Tickets is a privilege extended by the City and not the right of any
person to which the privilege may be extended from time to time.
2. Definitions.
A. "City" or "City of Moorpark" shall mean and include the City of Moorpark,
the Redevelopment Agency of the City of Moorpark, any other affiliated
agency created or activated by the Moorpark City Council, and any
departments, boards, and commissions thereof.
B. "City Official" means every member, officer, employee or consultant of the
City of Moorpark, as defined in Government Code Section 82048 and Fair
Political Practices Commission (FPPC) Regulation 18701. In addition for
the purposes of this Policy, such term shall include, without limitation, any
City Council member, City commission member or other appointed official,
any employee of the City, and shall also include any employee of a
consultant under contract to the City, who is required to file an annual
Statement of Economic Interests (FPPC Form 700) with the City.
C. "Event' means admission to a facility, event, show, or performance for an
entertainment, amusement, recreational or similar purpose.
D. "Ticket' shall mean any ticket or pass which provides any form of
admission privilege to an Event.
3. Ticket Administrator
The City Manager or his /her designee(s) shall be the Ticket Administrator for
purposes of implementing and interpreting the provisions of this policy, and as
such shall not be eligible to receive any donated Ticket distributed pursuant to
this policy.
4. Approved Public Purposes for Complimentary or Discounted Tickets
The following is a list of approved public purposes the City may accomplish 18
through the distribution of complimentary or discounted Tickets:
A. A maximum of up to four (4) Tickets per calendar year may be donated to
each public school located in the City of Moorpark and to any non - profit,
non - political organization that benefits City of Moorpark residents, with
priority given to non - profit organizations that benefit Moorpark youth
(examples: local service clubs, organized youth groups, the Boys and
Girls Club of Moorpark, and parent- teacher organizations).
B. The City Manager may approve the donation of Tickets in support of a City
employee recognition program for the purpose of attracting and retaining
highly qualified employees in City service. An employee may receive no
more than two (2) Tickets per calendar year.
C. The City Manager may approve the donation of Tickets in support of a City
volunteer recognition program for the purpose of attracting and rewarding
volunteer public service, for which such volunteer may receive no more
than two (2) Tickets per calendar year.
D. The City Manager may approve the donation of Tickets in support of
promoting the High Street Arts Center programs at intergovernmental
meetings, City sponsored training events, or other special events held at
the High Street Arts Center, not to exceed a maximum of four (4) Tickets
per event.
E. The Moorpark Chamber of Commerce may be given up to a maximum of
four (4) complimentary Tickets per show in support of economic or
business development purposes.
F. Up to a maximum of thirty (30) Tickets per calendar year may be
discounted in price up to fifty percent (50 %) for purchase by the Moorpark
Foundation for the Arts in support of increasing their membership and
encouraging donations.
G. Up to a maximum of one hundred (100) Tickets per calendar year may be
given in exchange for services or supplies provided for the High Street
Arts Center, such as newspaper, radio, or television, advertising; printing;
and similar in -kind contributions.
H. Members of the cast and crew of the shows at the High Street Arts Center
may be given up to a maximum of two (2) complimentary Tickets per
production in which they are participating.
I. Directors of each production may be given up to a maximum of ten (10)
complimentary Tickets for that production.
J. Tickets may be discounted in price up to a maximum of twenty percent
(20 %) for purchase of no less than twenty (20) group Tickets by non - profit,
non - political organizations. Such discounted price may be offered no
more than once annually for a fund raising project. The group Tickets
purchased at the discounted price for an annual fundraiser can be sold for
the regular box office price or less, with any profit going to the charity.
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5. Prohibited Complimentary and Discounted Tickets
Complimentary and discounted Tickets are not permitted to be distributed to the
following:
A. Private individuals or businesses, except as permitted by Section 4.J. of
this policy.
B. For - profit or not - for - profit organizations with political objectives such as
political action committees.
C. Candidates for public office or their campaign committees.
D. Elected officials.
E. City Officials as defined in Section 2, except for the purposes of employee
recognition, as permitted by Section 4.13 of this policy.
6. The High Street Arts Center General Manager shall file an annual report with the
City Clerk with a copy to the City Council and City Manager no later than the first
day of February of each calendar year, showing the documentation for all
complimentary and discounted Tickets issued for the prior calendar year,
including but not limited to the following:
A. Name of organization or individual receiving complimentary Tickets
B. Non - profit tax identification number for non - profit organizations
C. Address of non - profit organization or other benefit verification
documentation pursuant to Section 4.A.
D. Quantity of Tickets Donated or Discounted
E. Date of Ticket(s) donation or discount sale
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